Every year for the last 54 years (though, publication was paused for 10 years in 1974 due to the recession), Pirelli has issued a calendar, which was at first supposed to be a marketing tool. By showing mainly naked models, it was supposed to encourage the customers to buy the company’s products. With time, since it was exclusively targeted at a handful of clients, it became a pop culture phenomenon. Many notable people from the fashion, entertainment and photography world have been invited for the next sessions.
The photography world awaits a new edition every year. This year, Tim Walker, known from rich and colorful stylizations as well as portrait photography, was chosen as a photographer.
This year’s edition has been inspired by the novel "Alice’s Adventures in Wonderland" and it’s special mainly due to the fact that the photographed models are black artists and celebrities.
The following people, among others, have been photographed: Lupita Nyong’o, Puff Daddy, Whoopie Goldberg, Naomi Campbell and RuPaul.
Despite the fact that the photographs perfectly present the atmosphere of Alice’s Adventures in Wonderland, the shift from the subject matter which for many years have been the main theme of the calendar may not be liked by everyone.
Below you can find a few photographs from the new edition of the 2018 calendar.
1). The Royal Duchess and Princess of Hearts - Whoopi Goldberg and Thando Hopa © Tim Walker
2). Queen and King of Hearts - RuPaul and Djimon Hounsou © Tim Walker
3). The Beheader - Naomi Campbell and Sean Diddy Combs © Tim Walker
4). Alice - Duckie Thot © Tim Walker