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  • MICHAEL GABLER
    MICHAEL GABLER
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    Sony A7 III Announcement

      News

    Sony has presented yet another version of its top camera in the universal version - a7 III model.

    The latest generation of the successor of a7 II is supposed to be the nail in the coffin of DSLR's  - at least, that's what the most devoted fans of the company say ;-) However, we can be sure that the price-possibilities ratio should attract all of the undecided people who want to check mirrorless Sony cameras.

     

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    1). Sony A7 III

     

    The camera is equipped with a new 24.2Mp BSI CMOS Exmor R sensor, which is to offer the 15-grade dynamic system and better color reproduction. The sensor can also work within the ISO sensitivity range of ISO 100-51200 (which can be extended to ISO 50-204 800). The sensor has, of course, 5-axis stabilization with the effectiveness of 5 EV.

    The BIONZ X processor enables work with the speed of 10f/s (8f/s in the electronic shutter mode) and saving up to 177 JPEG photographs and 89 RAW photographs during ones shooting. In contrast to the predecessor, we can use the menu while processing photographs.

     

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    2). Sony A7 III

     

    The autofocus is an effective system based on 693 phase-detection points and 425 contrast-detection points, which cover 93% of the frame. The autofocus is supposed to effectively track the eye of the photographed person in the continuous shooting mode AF-C.

     

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    3). Sony A7 III

     

    As could be expected frorm the Alfa series, the camera is also equipped with advanced video functions. It enables full-frame video recording in 4K (3840 x 2160 pixels) with the speed of 30f/s (unfortunately, not 60f/s). We also have flat profiles S-Log 2 and S-Log 3 at our disposal, which give us more possibilities of color grading in post production.

    In addition, we can record Full HD files with the speed of 120f/s, the bit rate of 100 Mb/s and full autofocus support, which enables the recording of films in 5x slow motion. We can also use the HLG (Hybrid Log-Gamma) profile, which facilitates the creation of HDR films.

     

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    4). Sony A7 III

     

    When it comes to the construction, the new model is almost identical to Sony a7R III. The body is fully made of magnesium and it has new seallings. We have a 3'' LCD touch screen, which cannot be used to browse through menu. The 2.36Mp electronic viewfinder is known from the previous version (a7R III has been equipped with the 3.6Mp viewfinder).

    Besides that, we have a new SD memory card slot and an additional USB-C connector, which can be used to power and charge the camera.

    It is also worth mentioning new buttons and a knob, which are much more precise than they used to be.

     

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    5). Sony A7 III

     

    The new Sony a7 III will appear on the market in April. Its price is very attractive - $1999 for the body and $2200 in a set with the 28-70mm f/3.5-5.6 OSS lens.


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