Jump to content
  • MICHAEL GABLER
    MICHAEL GABLER

    Sony A7R III Announcement

      News

    Without a doubt, today was a day of premieres. The most important premiere was for sure the announcement of a new Sony A7r III, the camera for which we had to wait for 2 years, and about which we’ve been hearing rumors for the last few months. The newest camera is to have better image quality and it is supposed to be significantly faster and more effective than its predecessor.

     

    The third generation of a full-frame mirrorless Sony camera is equipped with 42.2-MP CMOS Exmor R sensor, which was designed in BSI (Back Side Illumination – similarly to Nikon D850) technology. The sensor has 5-axis stabilization and is supposed to have the efficiency of 5.5 EV.

     

    The sensor does not have a low-pass filter, which should influence quality and detailedness of photographs.

     

    Pixel Shift Multi system is also used in the camera. It uses 5-axis stabilizer to take photographs with very high resolution. When you turn on this mode, the camera will precisely move image processor by 1 pixel, as a result of which four independent images, mutually moved by 1 pixel, will be registered. The images will have around 169.6 Mp altogether. Then these four images can be joined together in the mentioned “Imaging Edge” software package.

     

    articles_000088_01.jpg

    1). Sony A7R III with Sony FE 24-70mm f/2.8 GM

     

    BIONZ X processor has been modernized when compared to its predecessor. It is supposed to be around 1.8x more efficient.

     

    The camera can work within the ISO range of 100-32.000, which can be extended to ISO 50-102.400. 15-grade dynamic range in low sensitivities is also impressive.

     

    With the use of the new camera, we will be able to take photographs with the speed up to 10f/s, with full focus and exposition automation, both in the mechanical shutter mode and in the electronic shutter mode.

     

    The system of low-vibration shutter is also a novelty. It reduces the amount of vibrations and prevents image blurring in all modes, also during continuous shooting. During one series, one can take up to 76 JPEG/RAW photographs or up to 28 RAW photographs without compression.

     

    Low-vibration shutter is also a novelty. It reduces the amount of vibrations and prevents image blurring in all modes, also during continuous shooting.

     

    articles_000088_02.jpg

    2). Sony A7R III

     

    Focus adjustment system in Sony AR7 III includes 399 phase-detection AF points placed in focal length plane, which cover around 68% of image area. 425 contrast-detection AF points are also available - 400 more than in the previous generation’s version of this mirrorless camera. The autofocus system also works in zoom mode.

     

    articles_000088_03.jpg

    3). Sony A7R III

     

    When it comes to the construction, the camera has not undergone many changes. A direction joystick used to choose focus areas has been added. The body, similarly to is predecessor’s, is made of magnesium and it is fully sealed.

     

    The camera is also equipped with a bright electronic viewfinder OLED Tru-Finder, with high resolution of around 3.686 million points. We can also choose the speed of its refreshing from 60 up to 120 fps.

     

    The main screen has been designed in WhiteMagic technology, which is to improve visibility on sunny days. We can also choose the quality of the image displayed on a viewfinder and on the screen.

     

    The camera also possesses 2 memory card slots, one of which operates with SD (UHS-II). Working time of a rechargeable battery has increased significantly, because the new camera is powered by Sony battery from Z series, which has 2.2 times more capacity than a rechargeable battery from W series, which was used in the previous body.

     

    articles_000088_04.jpg

    4). Sony A7R III

     

    Many people will be interested in the film-making functions of the new Sony A7R III. The camera enables recording in 4K (3840x2160 pixels) with the use of full width of a full-frame image processor. A generated image is made smaller to 4K, which influences image quality in a very positive way.

     

    In addition, we have gamma curves - S-Log2 and S-Log3. There is also a new HLG (Hybrid Log-Gamma) format which enables us to use “Instant HDR” work organization system in the camera and display 4K HDR images on the TV sets compatible with HDR (HLG) technology.

     

    The camera also enables registering material in Full HD, with the speed of 120fps, with focus tracking.

     

    articles_000088_05.jpg

    5). Sony A7R III with  Sony FE 24-70mm f/2.8 GM

     

    Sony A7R III will be available on sale at the end of November. It will cost $3200.

     

     

     

     

     


    Sign in to follow this  
    Sign in to follow this  

    User Feedback


    There are no comments to display.



    Create an account or sign in to comment

    You need to be a member in order to leave a comment

    Create an account

    Sign up for a new account in our community. It's easy!

    Register a new account

    Sign in

    Already have an account? Sign in here.

    Sign In Now


  • Similar Content

    • By MICHAEL GABLER
      Sony has presented yet another version of its top camera in the universal version - a7 III model.

      The latest generation of the successor of a7 II is supposed to be the nail in the coffin of DSLR's  - at least, that's what the most devoted fans of the company say ;-) However, we can be sure that the price-possibilities ratio should attract all of the undecided people who want to check mirrorless Sony cameras.
       

      1). Sony A7 III
       
      The camera is equipped with a new 24.2Mp BSI CMOS Exmor R sensor, which is to offer the 15-grade dynamic system and better color reproduction. The sensor can also work within the ISO sensitivity range of ISO 100-51200 (which can be extended to ISO 50-204 800). The sensor has, of course, 5-axis stabilization with the effectiveness of 5 EV.

      The BIONZ X processor enables work with the speed of 10f/s (8f/s in the electronic shutter mode) and saving up to 177 JPEG photographs and 89 RAW photographs during ones shooting. In contrast to the predecessor, we can use the menu while processing photographs.
       

      2). Sony A7 III
       
      The autofocus is an effective system based on 693 phase-detection points and 425 contrast-detection points, which cover 93% of the frame. The autofocus is supposed to effectively track the eye of the photographed person in the continuous shooting mode AF-C.
       

      3). Sony A7 III
       
      As could be expected frorm the Alfa series, the camera is also equipped with advanced video functions. It enables full-frame video recording in 4K (3840 x 2160 pixels) with the speed of 30f/s (unfortunately, not 60f/s). We also have flat profiles S-Log 2 and S-Log 3 at our disposal, which give us more possibilities of color grading in post production.

      In addition, we can record Full HD files with the speed of 120f/s, the bit rate of 100 Mb/s and full autofocus support, which enables the recording of films in 5x slow motion. We can also use the HLG (Hybrid Log-Gamma) profile, which facilitates the creation of HDR films.
       

      4). Sony A7 III
       
      When it comes to the construction, the new model is almost identical to Sony a7R III. The body is fully made of magnesium and it has new seallings. We have a 3'' LCD touch screen, which cannot be used to browse through menu. The 2.36Mp electronic viewfinder is known from the previous version (a7R III has been equipped with the 3.6Mp viewfinder).

      Besides that, we have a new SD memory card slot and an additional USB-C connector, which can be used to power and charge the camera.

      It is also worth mentioning new buttons and a knob, which are much more precise than they used to be.
       

      5). Sony A7 III
       
      The new Sony a7 III will appear on the market in April. Its price is very attractive - $1999 for the body and $2200 in a set with the 28-70mm f/3.5-5.6 OSS lens.
    • By MICHAEL GABLER
      Zeiss is rumored to announce a new Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount:
       
      Official announcement is expected in the first half of 2018 (probably around February) Filter diameter: 52 mm Shortest shooting distance: 25 cm Weight: 393 g Expected price: €1,299 via Photorumors.com
    • By MICHAEL GABLER
      The new Sony FE 400mm f/2.8 GM OSS lens is expected to be released in the Summer of 2018. B&H currently lists the lens shipping date as September 2018.
       

       
      Via SonyAddict
×