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Press release: Panasonic Announces its Newest S Series Lens at CES 2024 The LUMIX S-E100 is the world’s smallest and lightest* medium-telephoto fixed focal length macro lens Las Vegas, NV (January 8, 2024) – Panasonic is pleased to introduce the brand new LUMIX S 100mm F2.8 MACRO (S-E100) lens based on the L-Mount system standard. Compact and lightweight to match the camera body, the S-E100 lens joins the LUMIX S Series lineup which is designed to address the demand for accessible yet professional grade photography gear. With a new optical design and a newly developed Dual Phase linear motor, the S-E100 is the world’s smallest and lightest medium-telephoto fixed focal length macro lens, weighing approximately 298 grams. It boasts high resolution, stunning bokeh unique to macro lenses, excellent depth in expression, and fast focusing in a chassis matched to our existing F/1.8 series of lenses. At the same time, its compact nature ensures excellent mobility outdoors and in other shooting locations. In addition to close proximity photography, the S-E100 also produces impressive portraits and images unique to medium-telephoto lenses, with support for fast autofocusing and bright F/2.8 aperture. Following increased demand for video capabilities, the S-E100 produces high-quality video content through silent operation with optically corrected focus breathing. This is due to the newly developed linear focus motor and micro-step aperture control. These features allow for smooth exposure change and the ability to choose between linear or nonlinear focus ring settings. By providing cutting edge, improved performance and mobility for camera enthusiasts and professionals, LUMIX aims to create a new digital mirrorless camera market. Main Features 1. The World’s Smallest and Lightest* Medium-Telephoto Fixed Focal Length Macro Lens A more compact structure thanks to an optical design, featuring a new Double Focus System, three aspherical lenses and a newly developed Dual Phase Linear Motor with a new actuator. Suitable for use in a wide range of situations due to its excellent mobility, whether it’s close proximity photography, natural photos and portraits, or faster paced action, unique to medium telephoto lenses. 2. High Resolution and Outstanding Photographic Performance Boasts high resolution and elaborate photographic performance in every area, from the center of the image to its edges. Captures every detail of the subject while creating bokeh unique to medium-telephoto macro lenses. 3. Optimal Video Functionality for Video Production Offers silent operation thanks to a newly developed Dual Phase Linear Motor. Suppresses focus breathing, in which the angle of view changes, caused by movements in the focus position. 4. Fast Autofocus performance for expanded capabilities • Newly developed Dual Phase Linear Autofocus motor enables speed and precision for faster action tracking in both Photo and Video uses. Ultra-High precision manual focus sensor allows for unparalleled manual focus precision, even when working at 1:1 macro. 5. Unified Design and rendering Designed to match our exiting F/1.8 series of lenses, the S-E100 allows photographers and videographers to maintain a unified experience from 18mm – 100mm with matched size, filter threads, and similar weight. Image renders has been tuned within this series of lenses to produce unified color regardless of which lens is used. The LUMIX S-E100 lens will be available at valued channel partners at the end of January 2024 for $999.99 MSRP. _______________ * As of January 9, 2024. Among interchangeable lenses for AF compatible full-frame mirrorless cameras, and macro lenses with a magnification ratio of 1:1 with a focal length of 90mm or more.

Press release: SIGMA Announces release of 100-400mm F5-6.3 DG DN OS | Contemporary and 23mm F1.4 DC DN | Contemporary for Fujifilm X Mount System Ronkonkoma, NY – August 31, 2023 - SIGMA Corporation of America is pleased to announce the release of two lenses for the Fujifilm X Mount camera system. The addition of the 100-400mm F5-6.3 DG DN OS | Contemporary and 23mm F1.4 DC DN | Contemporary expands the line of SIGMA products for Fujifilm X Mount to six versatile lenses. The 100-400mm F5-6.3 is the second zoom lens for Fujifilm X Mount, joining the compact 18-50mm F2.8 DC DN | Contemporary lens; while the 23mm F1.4 joins the fast F1.4 prime lineup, which also includes the 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary and 56mm F1.4 DC DN | Contemporary lenses. The X Mount versions of these lenses join the Leica L and Sony E-mount versions which are currently available for purchase through authorized retailers. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary ($949 US) and SIGMA 23mm F1.4 DC DN | Contemporary ($549 US) will be available for Fujifilm X Mount cameras at Authorized US Dealers on September 21, 2023. Learn more about the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary lens: https://www.sigmaphoto.com/100-400mm-f5-6-3-dg-dn-os-c Learn more about the SIGMA 23mm F1.4 DC DN | Contemporary lens: https://www.sigmaphoto.com/23mm-f1-4-dc-dn-c Launch schedule of SIGMA 23mm F1.4 DC DN | Contemporary in FUJIFILM X Mount SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 23mm F1.4 DC DN | Contemporary in FUJIFILM X Mount. Long-awaited X Mount addition The SIGMA 23mm F1.4 DC DN | Contemporary ― a large-aperture wide-angle lens designed exclusively for APS-C mirrorless cameras ― will now be available for the Fujifilm X Mount. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. 
*Function available on supported cameras only. Functionality may vary depending on the camera model. Mount Conversion Service is available to convert other mounts of SIGMA 23mm F1.4 DC DN | Contemporary to FUJIFILM X Mount. https://www.sigma-global.com/en/support/purpose/mcs/ [ Key Features ] Large aperture F1.4 brightness and excellent resolution from maximum aperture The SIGMA 23mm F1.4 DC DN | Contemporary has an easy-to-use angle of view equivalent to 35mm in 35mm format, as well as the brightness of a large F1.4 aperture and high descriptive power. The optics is composed of 13 elements in 10 groups, including 3 SLD glass elements and 2 aspherical lens elements, to achieve sharp, clear images. The lens delivers excellent resolving power from the maximum aperture. Furthermore, the large F1.4 aperture allows for large, beautiful bokeh effects. The compact, palm-size body allows you to enjoy the rich descriptive power of mirrorless cameras. Careful countermeasures against flare and ghosting enable clear shooting even in backlit environments. Compact body optimized for APS-C mirrorless cameras To take advantage of the mobility of APS-C mirrorless cameras, the lens body is compact and lightweight, with a weight of 335g*, length of 79.2mm*, and filter diameter of 52mm. At the same time, the quality of the lens body itself has not been compromised. The high-precision machining technology of SIGMA's sole production facility in Aizu, Japan, has enabled the lens body to achieve the ideal balance between excellent optical performance based on the latest optical and mechanical design, and compactness. The AF drive system uses a quiet, high-speed stepping motor. The latest algorithm enables quick focusing for easy shooting. * The figures are for X Mount. * The length of a lens is measured from the filter surface to its mount. Expands the variety of APS-C format F1.4 prime lenses The SIGMA Contemporary line offers a wide variety of APS-C format F1.4 prime lenses. All of them share the concept of combining superior resolution with compactness and light weight. By combining them according to your needs, you can build a compact photographic system without compromising image quality. [ Additional Features ] Lens construction: 13 elements in 10 groups (3 SLD, 2 aspherical elements) Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with lens aberration correction
*Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.
*On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). Support DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Mount with dust and splash resistant structure Lens Hood LH554-01 Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Launch schedule of SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary in FUJIFILM X Mount SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary in FUJIFILM X Mount. Long-awaited X Mount addition The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary, which was created in 2020 as the "Handy Tele Master", the DG DN version of the ultra-telephoto zoom dedicated for full-frame mirrorless cameras, will now be added for the Fujifilm X Mount. With the mirrorless large-aperture F1.4 APS-C size single focal length (16mm, 23mm, 30mm, 56mm), F2.8 zoom (18-50mm), and the addition of this super-telephoto zoom lens, SIGMA's X Mount lens lineup has expanded to six lenses. The new lineup covers a wide range of applications, from wide-angle to ultra-telephoto. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. 
*Function available on supported cameras only. Functionality may vary depending on the camera model. The switches have also been optimized for X Mount. The "AF Function Setting Switch" allows the user to select a function while the AF Function Button is pressed on the lens side. Mount Conversion Service is available to convert other mounts of SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary to FUJIFILM X Mount. About Mount Conversion Service: https://www.sigma-global.com/en/support/purpose/mcs/ [ Key Features ] Compact ultra-telephoto zoom equivalent to 600mm in 35mm format The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary for X Mount, the sixth lens to be converted to X Mount, is a ultra-telephoto zoom lens covering an angle of view equivalent to 150-600mm in 35mm format. Despite covering the 600mm equivalent ultra-telephoto range, the lens has a compact design with an length of 199.5mm, a maximum diameter of 86mm, and a weight of 1,135g. It enables ultra-telephoto photography utilizing the compact Fujifilm X Mount system. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary, designed for full-frame mirrorless cameras, can be used with an APS-C format X Mount body to deliver extremely high descriptive performance right up to the extreme periphery. Uncompromising image quality The lens construction of the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary comprises 16 groups and 22 elements, with one FLD and four SLDs used for the effective correction of aberrations and distortions. Built on the latest optical design technology and optimized for mirrorless systems, the lens ensures the same high-resolution image quality all the way to the edges. In addition, it constantly achieves high levels of optical performance and makes the most of its capabilities as a zoom lens in any condition, at every focal length from wide to telephoto, and from close-up shots to telephoto photography. A full range of functionalities that enables smooth and easy ultra-telephoto shooting In addition to a high-speed and smooth AF enabled by the stepping motor optimized to the latest algorithm, the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary incorporates powerful image stabilization (OS) of five steps* built into the lens. When combined with a camera body with image stabilization built in, the lens corrects for pitch and yaw axis rotations, providing even more powerful image stabilization. It also features the AF function setting switch to which the user may select AF lock/AF activation, and the focus limiter switch that allows optimizing the AF range according to the purpose of shooting, Zoom lock switch that fixes the zoom ring at the widest end, preventing it from rotating and causing the lens barrel to extend under its own weight during transportation, OS Switch which the user may switch between Mode 1 for general photography and Mode 2 for motor sports and other applications requiring panning. In addition, the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary supports straight zoom, which allows photographers to zoom in and out by adjusting the hood, enabling intuitive and quick view angle adjustments. It features a “Dual action zoom” which supports both straight zoom and ring zoom. * Based on CIPA guidelines (Measured in 400mm with an APS-C size image sensor) Lightweight & Compact lens body SIGMA designed a light and durable ultra-telephoto zoom lens addition to its Contemporary line. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary packs functionalities required for angles of view corresponding to focal lengths of 100-400mm in a compact, lightweight body. It is not merely about weight reduction, but the lens is durable, with careful selections to utilize the right materials in the right place. For instance, magnesium alloy is used for the part where a tripod socket is attached, which needs to be very strong. To allow for a pairing with camera bodies of different sizes, a tripod socket, TS-111 kit (sold separately) is available. As this helps reduce any strain on the camera body, photographers can shoot long hours without worrying about it. The tripod socket comes with a strap which also helps reduce strain on the mount when carrying the lens around or during transportation. [ Additional Features ] Lens construction: 22 elements in 16 groups (1 FLD, 4 SLD) OS (Optical Stabilizer) function Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with Lens Aberration Correction
*Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.
*On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). Super Multi-Layer Coating AF function button Focus Limiter AF function setting switch OS switch Zoom lock switch Mount with dust and splash resistant structure LENS HOOD LH770-05 PROTECTIVE COVER PT-31 Compatible with TRIPOD SOCKET TS-111 Kit Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship

Panasonic 35-100mm F2.8 Panasonic Lumix 100-400mm II Press release: Redesigned: H-ES35100 Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance and the Teleconverter-compatible H-RSA100400 Ultra Telephoto Zoom Lens from the LEICA DG Series of LUMIX G Lenses Panasonic is proud to introduce the H-ES35100 and H-RSA100400 interchangeable lenses for the LUMIX G Series that comply with the Micro Four Thirds system standard. These telephoto zoom lenses are in line with LEICA’s stringent optical standards and achieve outstanding photographic performance. Panasonic boasts a lineup of 32 Micro Four Thirds interchangeable lenses, of which 15 are LEICA DG lenses. Designed for a wide range of users from professionals and camera enthusiasts to digital mirrorless camera beginners, Panasonic will continue to propose different ways of enjoying creative photography and videography through its diverse lineup of interchangeable lenses. LEICA DG VARIO-ELMARIT 35-100mm/F2.8/POWER O.I.S. (H-ES35100) Redesigned LEICA DG Lens: New Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance, High Mobility and Full-range F2.8 Brightness This new ELMARIT full-range F2.8 lens delivers brightness in all zoom ranges, allowing photographers to enjoy a wide range of photography, such as evening shots that make use of the F2.8 brightness and bokeh effects that are unique to telephoto zoom shots and help to highlight the subject. An optimal lens structure comprising two ED (Extra-low Dispersion) lenses and one UED (Ultra Extra-Low Dispersion) lens ensures outstanding photographic performance throughout zoom ranges 70 mm to 200 mm*1. In addition to Panasonic’s unique Nano Surface Coating technology, the use of a light-shielding part to eliminate unwanted light inside the lens enables the production of clear, natural color with little ghosting and flare. Main Features F2.8 LEICA DG VARIO-ELMARIT lens for outstanding photographic performance throughout zoom ranges High-speed, high-precision auto-focus for videography with Dual I.S. 2 Compact, lightweight model for excellent handheld photography and portability *1 35 mm camera equivalent. LEICA DG VARIO-ELMAR 100-400mm/F4.0-6.3 II ASPH./POWER O.I.S. (H-RSA100400) New Teleconverter-Compatible LEICA DG Lens for Full Life-size Macro Shooting*2 and Ultra Telephoto Zoom Photography This new lens achieves stunning photographic performance throughout zoom ranges from the center of the frame to the edge. An optimally arranged lens structure featuring one aspherical lens, two ED (Extra-low Dispersion) lenses, and one UED (Ultra Extra-Low Dispersion) lens produces detailed and beautifully textured high-resolution, high-contrast images. With a focal length of 200 mm to 800 mm*3, the lens is ideally suited to capture a range of subjects that are difficult to approach, such as wild birds and animals, as well as sporting events. Moreover, the separately sold 2.0x teleconverter*4 enables 1600 mm full life-size macro shooting*2 for more impressive, detailed shots of flowers, animals, and other subjects. Main Features LEICA DG VARIO-ELMAR lens for outstanding photographic performance throughout zoom ranges Ultra telephoto zoom lens covering up to 1600 mm*2 for use in a wide range of shooting environments Compact, lightweight, and excellent mobility with high-speed, high-precision auto-focus and teleconverter compatibility *2 35 mm camera equivalent. When DMW-TC20A teleconverter is attached. Teleconverter range: 210 mm–400 mm. *3 35 mm camera equivalent. *4 Use of the DMW-TC20 teleconverter reduces the effective aperture by two f/stops.

Press release: Canon Introduces the RF100-300mm F2.8 L IS USM to Its Lens Lineup The new lens combines the flexibility of a zoom lens with the quality of a telephoto lens MELVILLE, NY, April 20, 2023 – Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF100-300mm F2.8 L IS USM lens, answering calls from photojournalists and professional level customers for a modern 300mm f/2.8 equivalent lens. “This lens is an absolute game changer! It gives you the most incredible range, but without sacrificing the f/2.8 aperture. To have this kind of performance at your fingertips is incredible!” Roberto Valenzuela, fashion and wedding photographer For decades, the 300mm f/2.8 telephoto lens has been an industry standard for photojournalists, professionals, and aspiring enthusiast photographers due to its outstanding image quality, excellent speed for indoor shooting, and relatively light weight for hand-holding. Now, with the launch of the RF100-300mm F2.8 L IS USM, Canon delivers the flexibility of a zoom lens design with the truly outstanding quality of a 300mm f/2.8 L-series telephoto lens. Exceeding the reach and potential of traditional 70-200mm lenses, and adding zoom flexibility to its Canon EF 300mm f/2.8L IS predecessor, the RF100-300mm F2.8 L IS USM lens brings new value to customers with the following features: Wide Focal Range — 100-300mm range Extended Zoom — Optional RF1.4x and 2x extenders are supported with this lens, enabling a zoom range of up to 600mm Spectacular Image Quality — f/2.8 constant wide aperture; Fluorite Aspherical and UD-glass design Reliable Stabilization — Up to 5.5 stops correction with in-lens Optical Image Stabilization and up to 6.0 stops correction with in-body coordinated Image Stabilization (CIPA standard) Weather and Dust Resistant — Durable in various environmental conditions Compact and Lightweight Design — Despite capabilities to zoom over 300mm, this lens is unusually lightweight, just barely heavier than the EF300mm f/2.8L IS II “I love this lens! It’s incredibly lightweight, versatile, and sharp. Toss on the 2x extender and you can snipe gorgeous frames at a distance, especially with the built in image stabilizer. This lens is going to change the game for live concerts, weddings, and so much more.” Ben Hagarty, Grammy award-winning cinematographer This telephoto zoom lens is ideal for professionals who use a Canon EOS R3, EOS R5 or EOS R6 Mark II full-frame mirrorless camera, but can also be a catalyst for users who have developed into serious, aspirational enthusiasts and are looking to step beyond their traditional telephoto lens experience. Best use cases include, but are not limited to, indoor sports, motorsports, outdoor fashion, video and cinema, photojournalism and theater work. For high-level shooters and videographers particularly working in low-light settings and seeking a hand-holdable solution, this lens provides the total answer. Price & Availability The Canon RF100-300mm F2.8 L IS USM lens is expected to be available in May for an estimated retail price of $9,499.00*. For more information, please visit usa.canon.com

Press release: NIKKOR Z LINE EXPANDS WITH TWO NEW S-LINE TELEPHOTO ZOOMS - THE NIKKOR Z 100-400mm f/4.5-5.6 VR S AND NIKKOR Z 24-120mm f/4 S Nikon Also Announces New Streamlined Mount Adapter FTZ II MELVILLE, NY (October 28, 2021) – Today, Nikon announced new NIKKOR Z zoom lenses that let creators get closer to the action and fill the frame with astounding clarity. The NIKKOR Z 100-400mm f/4.5-5.6 VR S and the NIKKOR Z 24-120mm f/4 S are Nikon’s latest S-line lenses, giving discerning photographers premium optics and ultimate versatility. Additionally, the new Mount Adapter FTZ II is a streamlined solution to seamlessly adapt F-mount lenses with the integrated vertical grip on the new Nikon Z 9. “Our core focus will always be optical excellence, and our customers rave about the unrivaled sharpness, color and clarity from the rapidly expanding line of NIKKOR Z lenses,” said Jay Vannatter, Executive Vice President, Nikon Inc. “These latest telephoto zoom lenses give extended reach to all kinds of creators whether on vacation or on assignment, and each deliver on the promise of superior image quality and benefit from the technological advantages of the Nikon Z mount.” NIKKOR Z 100-400mm f/4.5-5.6 VR S - The First NIKKOR Z Super Telephoto The new NIKKOR Z 100-400mm f/4.5-5.6 VR S is a premium, S-line telephoto zoom lens with an extremely long 100-400mm range for Z mount mirrorless camera users, including the all-new Z 9. Well suited for sports, wildlife and those in the field, the lens features a great combination of focal range and wide aperture for professional photographers, advanced enthusiasts and photo hobbyists who want to dynamically capture distant subjects. This S-line lens is designed to the strictest standards, offering excellent sharpness and clarity with minimum aberration and color fringing even at the maximum aperture, throughout the entire zoom range. This lens is the lightest in its class, weighing only 1355g1, making it easy to use handheld. It’s superbly balanced, purposely built with a small 80-degree rotation angle and new “Inner Balance Technology”2, which minimizes the weight shift caused by zooming. Content creators will appreciate the minimal focus breathing, while the 5.5 stop optical VR3 will help to provide smooth video and sharp stills. Primary features of the NIKKOR Z 100-400mm f/4.5-5.6 VR S The first super-telephoto zoom lens in the NIKKOR Z lineup that covers a focal length range from 100 to 400mm. Multi-focusing system that utilizes two STMs (stepping motors), enabling fast, precise and quiet AF operation for both stills and videos. Employs an optical vibration reduction function with an effect equivalent to a shutter speed 5.5 stops faster, which is the highest among NIKKOR Z lenses. While lateral chromatic aberration is optically corrected, axial chromatic aberration is also significantly reduced via the adoption of Super ED glass and ED glass elements, providing clear images across the entire frame from maximum aperture. Nikon’s original Nano Crystal Coat and ARNEO Coat are both adopted to effectively reduce ghost and flare effects even in backlit situations. With the attachment of teleconverters, the focal length can be extended to 560mm and 800mm4 while maintaining high resolution. Features the highest maximum reproduction ratio of 38x (at the maximum telephoto position) in its class1 that lets users shoot flowers and insects in large size, with a minimum focusing distance of 0.75M (2.46 inches) to allow users to get closer to their subjects. The shortest3 rotation angle of 80 degrees in its class for the zoom ring enables users to rotate the zoom ring from the wide-angle position to the telephoto position in just one motion, without adjusting lens holding. The click-less control ring realizes smooth operation and reduced operational sound during video recording. Features a design with consideration for video recording, including effectively reduced shifting of a focus position when zooming in or out and the angle of view when adjusting focus. Superior dust- and drip-resistant capability4, high reliability that comes from both robustness and weather resistance, and excellent anti-fouling performance via the employment of fluorine coat. NIKKOR Z 24-120mm f/4 S - Ready to Impress The NIKKOR Z 24-120mm f/4 S gives users an extremely useful 24-120mm range focal length and S-line optical quality. This 5x zoom lens is ideal for landscapes, events, weddings and portraits as well as for video and content creators. With a constant f/4 aperture, the lens attains beautiful rendering with large bokeh, especially in the telephoto range. The 24-120mm f/4 is the lightest lens in its class5, weighing only 630g, and combines portability and versatility to make it a great travel companion. Primary features of the NIKKOR Z 24-120mm f/4 S An optimal lens for stills and videos that covers up to telephoto 120mm focal length while attaining high optical performance throughout the entire zoom range. High maximum reproduction ratio of 39x at the maximum telephoto position and a short minimum focus distance of 0.35m (at the max wide-angle), letting users get close and shoot small subjects in large size. Multi-focusing system that utilizes two STM (stepping motors), enabling fast, precise and quiet AF operation for both stills and videos. Effective compensation for chromatic aberration with the employment of three ED glass, one aspherical ED glass, and three aspherical lens elements in the optical system. Nikon’s original Nano Crystal Coat and ARNEO Coat are both adopted to effectively reduce ghost and flare effects even in backlit situations. The click-less control ring realizes smooth operation and reduced operational sound during video recording. Features a design with consideration for video recording, including effectively reduced focus shift. Designed with superior dust- and drip-resistant capability6, and achieves excellent anti-fouling performance with the employment of fluorine coating. Mount Adapter FTZ II The Nikon Mount Adapter FTZ II further improves the usability of the existing Mount Adapter FTZ by featuring a streamlined design with minimal projections, making it easier to use with the vertical grip of the Z 9. Removing the tripod socket and reducing the size makes for comfortable shooting in any direction, and enhances compatibility with a wider variety of tripod plates. Similar to its predecessor, the Mount Adapter FTZ II seamlessly adapts F-Mount lenses to the larger Z-Mount, retaining the image quality, autofocus performance7, weather sealing and comfortable handling of approximately 360 NIKKOR F lenses from AI type onwards. Pricing and Availability The new NIKKOR Z 24-120mm f/4 S will have a suggested retail price (SRP) of $1099.95*, the NIKKOR Z 100-400mm f/4.5-5.6 VR S will have an SRP of $2699.95* and the Mount Adapter FTZ II will be available for an SRP of $249.95*. All of these products will be available within this year. For more information about the latest Nikon products, including new NIKKOR Z lenses and the entire Nikon Z series camera lineup, please visit nikonusa.com. Among 100-400 mm zoom lenses with a maximum aperture of f/4.5-5.6 for full-frame (Nikon FX-format) digital cameras with interchangeable lenses available as of October 28, 2021. Statement based on Nikon research. A mechanism that reduces the shifting of the center of gravity as much as possible with lens groups moving in opposite directions for balance. As the front lens group moves forward, when zooming from the wide-angle to the telephoto position, part of the rear lens group moves backward. Based on CIPA Standard. This value is achieved when attached to a camera with full-frame (Nikon FX-format) sensor, with the camera’s VR function set to “NORMAL”, and when zoom is set to the maximum telephoto position. Focal length becomes 560 mm with NIKKOR Z teleconverter TC-1.4×, 800 mm with NIKKOR Z teleconverter TC-2.0×. Among interchangeable zoom lenses for mirrorless digital cameras with interchangeable lenses equipped with a 35mm film size image sensor, with a focal-length range from 24 mm at the wide-angle end to 105-120 mm at the telephoto end, and a maximum aperture of f/4 or less, available as of October 28, 2021. Statement based on Nikon research. Perfect dustproof and waterproof performance is not guaranteed under all conditions. Full AF/AE supported when using FX or DX AF-S Type G/D/E, AF-P type G/E, AF-I type D and AF-S / AF-I Teleconverters. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press release: Leica expands the SL-System lens portfolio with a compact 100- 400mm telephoto zoom lens and a new 1.4x extender allowing a focal length increase up to 560mm. Teaneck, March 9th, 2023. For over 150 years, Leica Camera AG has been crafting lenses that stand as pioneering precision tools, continuously pushing the boundaries of what is technically possible. Creative people rely on Leica cameras and lenses to capture their view of the world in outstanding image quality with the unmistakable Leica look. Now, the new Leica Vario-Elmar-SL 100-400 f/5-6.3 telephoto zoom lens and the new Leica Extender L 1.4x once again expand the freedom and flexibility of photography and videography with the SL-System. The new Vario-Elmar-SL 100-400 f/5-6.3 offers the widest and longest zoom range of the SL-System and combines high-end technology with all the advantages of a particularly compact and lightweight design. Its range of applications is extremely versatile. Above all, it shines in nature, wildlife, sports and action photography. It is characterized by its high performance and high image quality over the entire zoom and aperture range. The optical image stabilizer ensures blur-free images and the autofocus focuses precisely on moving objects. The Vario-Elmar-SL 100-400 f/5-6.3 has an ARCA-SWISS compatible, detachable tripod base that can be inserted directly into a suitable coupling system without a quick-release plate. This provides a secure hold at all times when photographing or filming with a tripod. A lockable tripod clamp also allows the lens to be fixed securely at any angle. The clamp locks every 90 degrees for quick changes between landscape and portrait formats. As an additional option, the new Leica Extender L 1.4x extends the focal length of the Vario-Elmar-SL 100-400 f/5-6.3 even further to a range of 140-560mm. With its compact dimensions, it fits in any bag to quickly and flexibly form a powerful unit with the lens. Both the extended focal length and the aperture are written into the image data as usual, to ensure that they show the actual settings used. The new SL lens, whether on its own or in combination with the Leica Extender L 1.4, complements the SL-System, as well as the L-Mount portfolio, with a versatile, powerful and compact lens that captures images and videos in unique quality. The retail price for the new Leica Vario-Elmar-SL 100-400 f/5-6.3 is $2,195 and the retail price for the new Leica Extender L 1.4x is $875. Both products are available globally at Leica Stores, the Leica Online Store and authorized dealers starting March 9th 2023. Specs: Lens type - Zoom lens Max Format size - 35mm FF Focal length - 100–400 mm Image stabilization - Yes Lens mount - L-Mount Aperture Maximum aperture - F5–6.3 Minimum aperture - F22 Aperture ring - No Optics Elements - 22 Groups - 16 Focus Minimum focus - 1.10 m (43.31″) Maximum magnification - 0.24× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1530 g (3.37 lb) Diameter - 88 mm (3.46″) Length - 198 mm (7.8″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No

Press release: Ricoh Announces HD PENTAX-D FA MACRO 100mm F2.8ED AW Lens Macro lens for use with PENTAX digital SLR cameras features new optical design for greatly improved imaging power; Special-edition silver model to be available in a limited quantity of 300 units worldwide PARSIPPANY, NJ, October 19, 2022 -Ricoh Imaging Americas Corporation today announced the HD PENTAX-D FA MACRO 100mm F2.8ED AW lens—the first PENTAX macro lens to feature All Weather (AW) dustproof, weather-resistant construction. Incorporating a new optical design developed using the latest optical design technologies, the lens optimizes image resolution and contrast, even at open aperture, and delivers clear, high-quality images. When mounted on a dustproof, weather-resistant PENTAX digital SLR camera body, the new HD PENTAX-D FA MACRO 100mm F2.8ED AW lens creates a highly dependable, durable imaging system that performs superbly in demanding shooting conditions — such as snow, mist, rain, or in locations prone to splashing or spraying water. Despite the new optical design and AW construction, the new lens is nearly as compact as its predecessor (the smc PENTAX-D FA MACRO 100mm F2.8 WR). It features a new exterior design and incorporates the PENTAX-original Quick-Shift Focus System, enabling the photographer to instantly shift the focus mode from auto to manual after the subject has been captured in focus by the camera’s autofocus system. Pricing and Availability The HD PENTAX-D FA MACRO 100mm F2.8ED AW black lens will be available in late November 2022 at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets for the manufacturer’s suggested retail price of $549.95. In addition to the standard black model, the HD PENTAX-D FA MACRO 100mm F2.8ED AW lens will also be available in a special-edition silver model — limited to just 300 units worldwide. The special-edition silver model will be available in early November 2022 at www.us.ricoh-imaging.com for the manufacturer’s suggested retail price of $549.95. Main features of the HD PENTAX-D FA MACRO 100mmF2.8ED AW 1. Exceptional imaging performance made possible by the latest optical design technologies The lens incorporates one ED (Extra-low Dispersion) glass optical element and two Anomalous Dispersion glass optical elements to compensate for various aberrations and minimize the generation of the unwanted purple fringe effect. This is coupled with the high-grade, multi-layer HD (High Definition) Coating, which significantly reduces average reflectance in the visible ray spectrum to less than 50% compared to conventional models, and the innovative FREE (Fixed Rear Element Extension) focusing system. All together, these technologies effectively reduce the generation of flare and ghost images over the entire focus range — from minimum focusing distance to infinity — and deliver clear, high-quality images. The lens also provides life-size magnification in close-range shooting to capture dramatic, fine-detailed close-up images. 2. Dustproof, weather-resistant AW construction for exceptional outdoor shooting reliability Ready for adverse weather conditions, the lens features dustproof, weather-resistant AW (All Weather) construction for the first time in a PENTAX macro lens. This dependable construction prevents the intrusion of dust and moisture into the lens body, using six sealing parts to optimize airtight performance. When mounted on a dustproof, weather-resistant PENTAX digital SLR camera body, it creates a highly dependable, durable imaging system that performs superbly in demanding shooting conditions — such as snow, mist, rain, or in locations prone to splashing or spraying water. 3. Exclusive exterior design and outstanding operability The lens has an attractive, stylish appearance, with metallic exterior parts meticulously machined from high-grade aluminum. Its focus ring features the PENTAX-original Quick-Shift Focus System, which allows the photographer to instantly shift the focus mode from auto to manual after the subject has been captured in focus by the camera’s autofocus system. This single- action operation assures a smooth, comfortable focus-mode switching maneuver during manual- focus shooting for dramatically improved operability. 4. Compact, lightweight design for superb maneuverability Despite the improved imaging power made possible by the new optical design and outstanding AW construction, the lens is nearly as compact and lightweight as the smc PENTAX-D FA MACRO 100mm F2.8 WR (launched in December 2009), with outstanding weight distribution, ergonomics and maneuverability. 5. Other features A working distance of 5.1 inches (13 centimeters), at life-size magnification, to facilitate the shooting of typically uncooperative subjects, such as insects Individual serial number assigned to each lens: black model starts at 0000001, the silver model starts at 1000001 Circular diaphragm to produce a natural, beautiful bokeh (defocus) effect from open aperture to F5.6, while minimizing the streaking effect of point light sources SP (Super Protect)Coating applied to the front optical element to keep the front surface free of dust or stains

Press release: The Canon RF100mm F2.8 L Macro IS USM lens is not only Canon’s first RF lens designed specifically for macro photography, but also the world’s first[1] medium telephoto macro lens with a maximum magnification of 1.4x. The new lens, designed for both advanced photo enthusiasts and professionals, takes macro photography expression to the next level with the introduction of a spherical aberration (SA) control ring. The SA control ring allows users to change the character and appearance of the bokeh and obtain a softer focus effect with a simple turning of the ring to the desired result. Additional features of the Canon RF100mm F2.8L Macro IS USM include: Optical Image Stabilizer with up to five stops of Shake Correction[2]. When combined with a camera featuring In-Body Image Stabilizer, up to eight stops of shake correction[3] is possible with coordinated operation of Optical and In-Body Image Stabilizer. Hybrid IS helps to compensate for angular and shift camera shake during macro shooting. High-speed, smooth and quiet auto focus with dual nano USM. Customizable control ring that allows photographers to adjust exposure compensation, shutter speed, aperture or ISO. Rugged Canon L-series dust and water-resistant design. The Canon RF100mm F2.8 L Macro IS USM, Canon RF400mm F2.8 L IS USM and Canon RF600mm F4L IS USM are scheduled to be available in July 2021 for an estimated retail price of $1,399.00, $11,999.00 and $12,999.00, respectively*. For more information, please visit usa.canon.com. * Specifications and availability are subject to change without notice. [1] As an autofocus interchangeable lens for full-frame mirrorless cameras. Canon survey as of April 14, 2021. [2] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R camera. [3] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R5 camera. Canon RF 100mm F2.8L Macro IS USM specifications Principal specifications Lens typePrime lens Max Format size - 35mm FF Focal length - 100 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F2.8 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 17 Groups - 13 Special elements / coatings - Super Spectra Coating Focus Minimum focus - 0.26 m (10.24″) Maximum magnification - 1.4× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 730 g (1.61 lb) Diameter - 82 mm (3.23″) Length - 148 mm (5.83″) Materials - Magnesium alloy Sealing - Yes Colour - Black Filter thread - 67 mm Hood supplied - Yes

CANON COMPLETES ANOTHER CHAPTER IN THE RF LENS STORY – INTRODUCES TWO NEW BUDGET-FRIENDLY LENSES FOR EOS R FULL-FRAME MIRRORLESS USERS MELVILLE, N.Y., September 14, 2021 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM lenses. Both lenses invite current EOS R series users and those who are considering a move to Canon’s prominent mirrorless system, such as the EOS R or EOS RP, to expand their content creation abilities with the visual drama of an ultra-wide-angle lens and true telephoto-only zoom lens. As the “lens first” EOS R series continues to expand, these latest lenses open the door to a wide-range of imaging creators, encouraging them to test the powers and possibilities of their art. Ultra-Wide Perspectives Whether you are excited to start exploring the creative world of ultra wide-angle photography or someone who is looking to add another lens to expand your imaging offerings, the Canon RF16mm F2.8 STM is compact, lightweight and affordable. Long gone are the days of optical corrections or sharpness challenges – the new ultra-wide, 16mm RF lens, for full-frame cameras, comes with a fast and bright f/2.8 maximum lens aperture, as well as smooth and brisk AF (autofocus). This lens is a strong addition to the landscape, architecture or travel photographer — but it also provides the vlogging creator and the EOS Webcam Utility software user the power to integrate environments into their imagery, with its super-wide coverage. Additional features of Canon’s new ultra wide-angle prime lens with 16mm focal length F2.8 include: STM Motor for smooth focusing when recording video Compact size and light weight — similar to RF50mm F1.8 STM Minimum focus distance of 5.11” Maximum magnification of 0.26x 43mm filter thread Truly Telephoto Possibilities The Canon RF100–400mm F5.6–8 IS USM provides users with a versatile and popular zoom range that brings subjects closer with ease. It’s an affordable and easily hand-holdable entry into the world of super-telephoto, full-frame photography and video. Offering superb performance and sharpness, the 100–400mm focal length provides a versatile range for all types of telephoto opportunities — be it portraits and documenting events, to sports, birding and wildlife. And, for the first time in a non-L-series lens, the RF100–400mm will accept optional Canon RF 1.4x and 2x tele extenders, offering even more telephoto potential in a lightweight package. Yes, the Canon RF100–400mm is an excellent gateway into the world of wildlife, nature, and sports photography. However, this lens and its super-telephoto abilities can also be leveraged for the video content creator or vlogger when compiling b-roll type footage or for subjects who are at a distance. Additional features of the Canon RF100-400mm include: High image quality — similar to the well-regarded EF 70-300mm f/4-5.6 IS II USM 100-400mm telephoto zoom range Accepts optional Canon RF 1.4x and 2x extenders 6 – F8 variable maximum aperture Easy hand-held operation — lighter than EF70-300 IS II lens Up to 5.5-Stops i optical IS and 6-stops ii correction with coordinated IS Nano USM for high-speed and smooth AF Smooth and nearly silent AF during video recording Superb close-focusing — at 400mm, excellent 0.41x magnification 9-blade aperture, for smooth backgrounds/foregrounds 67mm filter thread Pricing and Availability The Canon RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM are scheduled to be available in October 2021 for an estimated retail price of $299.00 and $649.00, respectively*. For additional information, please visit usa.canon.com Canon RF 100-400mm F5.6-8 IS USM Specs Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 100–400 mm Image stabilization - Yes CIPA Image stabilization rating - 5.5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F5.6–8 Minimum aperture - F32–45 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 12 Groups - 9 Special elements / coatings - 1 UD + 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.88 m (34.65″) Maximum magnification - 0.41× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 635 g (1.40 lb) Diameter - 165 mm (6.5″) Length - 80 mm (3.15″) Sealing - No Colour - Black Zoom method - Rotary (extending) Power zoom - No Filter thread - 67 mm Hood supplied - Yes Canon RF 16mm F2.8 STM Specs Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 16 mm Image stabilization - No Lens mount - Canon RF Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 9 Groups - 7 Special elements / coatings - 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.13 m (5.12″) Maximum magnification - 0.26× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 165 g (0.36 lb) Diameter - 40 mm (1.57″) Length - 69 mm (2.72″) Sealing - No Colour - Black Filter thread - 43 mm Hood supplied - No Hood product code - EW-65C

Press release: Cooke Optics launches S8/i FF spherical lenses for full frame production New lens series is a state-of-the-art statement for the future Leicester, UK – 16th March 2022 – Cooke Optics has announced the launch of the S8/i Full Frame (FF) series of seven lenses for full frame production with an all-spherical design and T1.4 throughout, these currently include 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm focal lengths. A further nine lenses will join the range from late 2022. The S8/i are a cutting edge, state-of-the-art high-speed full frame lenses motivated by feedback from cinematographers wanting to create more realistic and film-like images with spherical lenses for digital motion capture. An evolution of the Cooke Look®, S8/i produces breathtakingly beautiful images with an almost organic feel and a clean bokeh. To achieve this, Cooke has focussed on optimising the contrast performance for the S8/i. Good resolution is, of course, vital with a modern lens. Crucially, human perception of resolution is tied to contrast, so an observer will perceive a sharp image due to the synergy and balance of both. Creating film-like images and the Cooke Look®, requires the optimisation of contrast. Cooke’s design team - and Academy Award® winning designer Iain Neill, Chief Optics Advisor at Cooke - undertook a huge study to ensure S8/i’s contrast performance is maximised to suit the actual resolution of digital cameras (today and indeed for many years into the future). Under the body, S8/i is an all-spherical design which produces a near telecentric output of the light rays which is efficient for sensors. It is characterised by smooth, spherical bokeh and minimal colour fringing, enabling cinematographers to create sensitive and emotional images with a high degree of dimensionality. FasterWith a maximum aperture of T1.4 across the focal range, the new S8/i FF lenses are amongst the very fastest produced lenses for larger than full frame capture. They also offer greater control over depth of field and flare characteristics, whilst still providing excellent low light performance without graining.LighterCompact and light, agile and easy to use, the new S8/i FF lenses have been created for a wide variety of situations and today’s compact cameras. Being lighter, however, has not compromised strength, durability, or their exceptional image quality.SmarterDesigned from the ground up to incorporate Cooke’s very latest intelligent /i technology, the new S8/i FF lenses include: • /i data focus and iris position• /i motion inertial data• /i maps factory calibrated shading and distortion dataTim Pugh, CEO, Cooke Optics, said, “We are very proud to reveal the new S8/i FF series, built as always with cinematographers in mind. The lenses have been designed and produced in a smart way using an all-spherical design which provides an organic, filmic aesthetic to accompany the latest digital film cameras.” The S8/i FF series is now available to order in the following focal lengths: 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm.Selected focal lengths will be available to view at BSC Expo in London in March and NAB in Las Vegas and Micro Salon AFC in Paris in April. Features in production or recently shot with Cooke lenses include: The Water Man, We Are Lady Parts, Mayday, Birds of Paradise, The Sixth Reel, No Loss//No Gain, The Marksman, Fugitive Dreams, Supernova, I Still Breathe, Legacy of Lies, I Know This Much is True, Pinocchio, Onward, Toy Story 4, Birds of Prey: and the Fantabulous Emancipation of Harley Quinn, Motherless Brooklyn, Sweetheart, Vice, Bohemian Rhapsody, A Star Is Born, Venom, Call Me By Your Name, Motherless Brooklyn, Stan and Ollie, Darkest Hour, Mark Felt: The Man Who Brought Down the White House. Television shows in production or recently shot with Cooke lenses include: King of Boys: The Return of the King, Star Trek: Discovery, Power Book III: Raising Kanan, Kevin Can F**K Himself, Meet Your Master, Below Zero, Fate: The Winx Saga, Behind Her Eyes, Barb and Star go to Vista Del Mar, A Suitable Boy, The Mess You Leave Behind, Flight Attendant, The Chosen, The Great, HALIFAX: Retribution, The Luminaries, Lost in Space, Star Girl, Dead to Me, Save Me Too, Insecure, Dark Crystal, Star Trek: Picard, Peaky Blinders, Osmosis, Top Boy, David Makes Man, Catch-22, The Perfection, Ozark, Gentleman Jack, Free Rein, Skam France, Doctor Who, Fleabag, Kevin (Probably) Save the World, The Crossing, The Crown, Westworld, Poldark, Game of Thrones, Midsomer Murders, Orange is the New Black and Fargo.