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Press Release: Introducing the M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II Lens (35mm Equivalent: 18-36mm) with Retractable Design for Unmatched Portability Experience Effortless Creativity with the Unique Photographic Possibilities of an Ultra Wide-Angle Zoom Lens Bethlehem, PA, January 30, 2024 - OM Digital Solutions Corporation is pleased to announce the launch of the M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II, with a 35mm equivalent of 18-36mm. This wide-angle lens complies with the Micro Four Thirds System standard, providing users with a versatile tool to explore a wide range of photographic possibilities. Customers can pre-order the lens now. The lens is set to hit the market in late February 2024. The M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II stands out as the lightest and most compact option among the three M.ZUIKO DIGITAL ultra wide-angle zoom lenses.¹ Photographers can fully leverage its wide-angle capabilities to capture expansive natural landscapes and take wide macro shots of flowers and trees from a low angle, encompassing the sky in the composition. This approach emphasizes perspective by bringing the subject closer, resulting in an effortless expansion of the photographer’s creative palette in outdoor photography. Pricing & availability for OM SYSTEM M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II Lens The M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II lens will be available beginning in late February 2024 at a suggested retail price of $699.99 (US); $949.99 (CAD) 1 Among these three lenses: M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II, M.ZUIKO DIGITAL ED 8-25mm F4.0 PRO, and M.ZUIKO DIGITAL ED 7-14mm F2.8 PRO.

Press release: SIGMA 18-50mm F2.8 DC DN | Contemporary Lens for FUJIFILM X Mount Announced Ronkonkoma, NY – November 14, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 18-50mm F2.8 DC DN | Contemporary for FUJIFILM X Mountmirrorless cameras. This addition allows users to enjoy a high-performance, high-quality, compact standard zoom lens in native mount on their X Mount system. The announcement of the 18-50mm F2.8 DC DN | Contemporary expands the SIGMA lineup for X Mount, joining the three fast-aperture prime lenses, the 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, and 56mm F1.4 DC DN | Contemporary, which were announced for the FUJIFILM X Mount platform earlier this year. The SIGMA 18-50mm F2.8 DC DN | Contemporary lens for FUJIFILM X Mount will retail for $549 and will be available through authorized retail partners in early December 2022. Supplied accessories: Petal-type hood (LH582-02), Front cap (LCF-55 III), Rear Cap (LCR II) Mount: FUJIFILM X Mount Launch: December 2022 * The appearance and specifications of the product are subject to change. A large F2.8 aperture zoom lens that need never leave your camera This exceptionally light, bright, and sharp standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. Long-awaited X Mount addition SIGMA's first APS-C size mirrorless dedicated zoom lens, the 18-50mm F2.8 DC DN | Contemporary, will now be available for FUJIFILM X Mount. This addition allows users to enjoy high-performance, and high-quality SIGMA zoom lenses in native mount on their X Mount system. The first three lenses in SIGMA's X Mount lineup were the wide-angle prime 16mm F1.4 DC DN | Contemporary, the standard prime 30mm F1.4 DC DN | Contemporary, and the telephoto prime 56mm F1.4 DC DN | Contemporary. The lineup consists of focal lengths making a complete system for mirrorless camera users. Now, with the addition of the 18-50mm F2.8 DC DN | Contemporary, a compact, lightweight, and high-performance large-aperture standard zoom lens, SIGMA offers a new option for this compact photographic system. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. * Available on supported cameras only. Mount Conversion Service is available to convert other mounts of SIGMA 18-50mm F2.8 DC DN | Contemporary to FUJIFILM X Mount. [Key Features] Large F2.8 aperture and superb image quality The compact body offers an easy-to-use zoom range of 27mm to 75mm in the 35mm format, a wide aperture of F2.8 throughout the entire zoom range that allows you to enjoy bokeh expressions, and sharp images achieved by the latest optical design technology. With a minimum focusing distance of 12.1cm and a maximum magnification of 1:2.8¹, it allows photographers to take advantage of the compact shooting system, such as shooting close-ups of your subject. Exceptionally compact and lightweight body ideal for mirrorless cameras The main feature of the 18-50mm F2.8 DC DN | Contemporary is its overwhelmingly compact and lightweight body that maximizes the excellent portability and advantages of an APS-C mirrorless camera. Despite its large aperture of F2.8, it is the smallest and lightest in its class² boasting a maximum diameter of 61.6mm, a length of 76.8mm and weight of 285g.³ This makes the large-aperture standard zoom easy to carry around in daily life. Notes ¹ The minimum focusing distance and maximum magnification ratio are both values at the wide end. ² As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2022, by SIGMA). ³ Size and weight measurements given for X Mount version.

Press release: SIGMA Announces 10-18mm F2.8 DC DN | Contemporary, the World's Smallest and Lightest F2.8 Zoom Lens for APS-C Mirrorless Cameras Ronkonkoma, NY – October 5, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 10-18mm F2.8 DC DN | Contemporary lens. This is the first SIGMA lens being announced and released concurrently for the L-Mount, Sony E-mount and Fujifilm X Mount. The lens will be available through authorized retail partners on October 26, 2023 for $599. This is the world's smallest and lightest F2.8 zoom lens designed for APS-C format mirrorless systems at just 2.8 x 2.4 inches (72.2 x 62mm) and 9.2 ounces (260g)*1. The lens covers a 15-36mm (35mm equivalent) focal range, with a fast F2.8 constant aperture. Paired with the 18-50mm F2.8 DC DN | Contemporary, this duo of lenses covers a 15-75mm (35mm equivalent) range with the same bright F2.8 maximum aperture at a combined weight of under 19.5 ounces (550g). The SIGMA 10-18mm F2.8 DC DN | Contemporary uses an aspherical concave lens with a large polarization ratio and high refractive index in the first group, reducing the number of elements in the first group and shortening the overall length. Additionally, a new push-on petal type hood has been developed. Thanks to the new structure with a spring and lever, which is not utilized by any other manufacturer, the hood has been made both thinner and smaller, which also contributes to the overall compactness of the lens. The optical design of the lens delivers a short 4.6 inch (11.6cm) minimum focusing distance and a maximum magnification ratio of 1:4 at the wide end, allowing for close-up photography with pleasing background separation. The optical design also minimizes focus breathing, and the stepping motor delivers swift, quiet autofocus during both still and video use. Thanks to its high optical quality and compact size, the SIGMA 10-18mm F2.8 DC DN | Contemporary lens is an excellent choice for travelers, adventure photographers, vloggers, content creators, and family photographers who want great image quality when paired with today's leading lightweight crop-sensor cameras on the three supported mirrorless platforms. Learn more about the SIGMA 10-18mm F2.8 DC DN | Contemporary lens: https://www.sigmaphoto.com/10-18mm-f2-8-dc-dn-c Create expressive images on the go with the world's smallest and lightest ultra-wide-angle zoom lens for APS-C cameras* The SIGMA 10-18mm F2.8 DC DN | Contemporary is the world's smallest and lightest ultra-wide- angle zoom lens for APS-C cameras*2, covering an effective focal range of 15-27mm (35mm equivalent). With ultra-sharp optics, a bright F2.8 aperture and a newly developed push-on petal type lens hood, photographers can create expressive images anytime, anywhere. The lens features a unique aspherical element that reduces the overall size of the lens and enhances image quality. An 11.6cm (1:4) minimum focusing distance to produce unique compositions, with expansive backgrounds and pleasing bokeh. With a weight of only 260g*3, a fast AF stepping motor and minimal focus breathing, the lens can be easily mounted onto a motorized gimbal to create impressive video content for social media use and professional projects. The lens is available for L-Mount, Sony E-Mount and FUJIFILM X Mount systems. Key Features 1. Large-aperture, ultra-wide-angle zoom with expressive imaging capabilities By utilizing unique optics which have been designed to correct lens aberrations, the SIGMA 10-18mm F2.8 DC DN | Contemporary produces images that are sharp across the entire image. Aspherical lens, special low-dispersion glass The use of an aspherical lens with large eccentricity and refractive index as the first lens element has enabled a lens construction with a reduced number of elements. Used in conjunction with multiple aspherical lenses and special low-dispersion glass, the lens can produce high resolution images whilst remaining compact and lightweight. Minimum focusing distance 11.6cm, maximum magnification ratio 1:4 Create expressive close-up images using the 11.6cm minimum focusing distance when shooting at 10mm. With a magnification ratio of 1:4, the lens captures unique portraits, still life and more. 2. Extremely compact and lightweight The SIGMA 10-18mm F2.8 DC DN | Contemporary is the world's smallest and lightest ultra-wide angle zoom lens for APS-C cameras*2, with a length of 62.0mm, a maximum diameter of 72.2mm, and a weight of 260g*3. The lens can be carried around with ease or attached to an APS-C mirrorless camera and a gimbal to create an ultra-portable video setup. Newly developed push-on petal type hood A newly developed push-on petal type hood is included with the lens. Unlike the conventional bayonet type lens hoods that attach with a rotating movement, this push-on type lens hood is attached onto the lens using a spring and lever system. The implementation of this new design reduces the size and thickness of the hood so that it matches the compact size of the lens. Compact, lightweight, high-performance F2.8 constant aperture zoom lens series When combined with the SIGMA 18-50mm F2.8 DC DN | Contemporary, a total, unbroken focal range of 15-75mm (35mm equivalent) with a constant F2.8 aperture can be covered. The combined weight of both lenses is only 550g*3. Fast-growing lineup of lenses for APS-C mirrorless cameras In addition to the SIGMA 18-50mm F2.8 DC DN | Contemporary, the lineup of lenses for APS-C mirrorless cameras includes 16mm, 23mm, 30mm, and 56mm prime lenses, all with F1.4 brightness. This flexible lens selection can be used for a wide variety of photographic applications*4. Mount with dust and splash resistant structure The lens mount incorporates rubber sealing to protect it from dust and water drops. 3. Ideal for landscapes, travel, video and online content creation With ultra-wide focal length, portable body and razor-sharp optics, the SIGMA 10-18mm F2.8 DC DN | Contemporary is the perfect portable option for landscape, travel, interior and street photography. It also boasts impressive video capability owing to its bright F2.8 aperture, which makes it well-suited to shooting in low-light environments and creating a shallow depth-of-field. The ultra-wide angle-of-view is ideal for hand-held vlogging that requires the capture of both the subject and the environment. Designed to minimize focus breathing The lens has been designed to suppress focus breathing. The change in angle-of-view due to focus shift is minimized, creating a natural-looking focus shift when recording video. Supports various camera functions The lens is compatible with the electronic image stabilization function, aberration correction function, DMF, and AF+MF in camera bodies from various manufacturers. The advantage using this ultra-wide-angle lens is that it provides a generous angle-of-view even when the electronic image stabilization function crops the image.*5 Stepping Motor A fast and quiet stepping motor is used to deliver precise AF when shooting stills and video. It is fully compatible with in-camera AF tracking modes. Additional Features Lens construction: 13 elements in 10 groups (3 FLD, 1 SLD, and 4 aspherical elements) Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Supports DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Support for switching between linear and non-linear focus ring settings on L-Mount bodies
 * Function available on supported cameras only. Mount with dust and splash resistant structure Push-on petal type hood LH706-02 Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Japan" craftsmanship *1 As an AF F2.8 zoom lens for mirrorless cameras with an APS-C sensor. As of October 2023 by SIGMA. Figures are for L-Mount. *2 As an AF F2.8 zoom lens for mirrorless cameras with an APS-C sensor. As of October 2023 by SIGMA. *3 The values are for L-mount. *4 Lineup is as of October 2023. *5 Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.

Press release: CANON INTRODUCES THREE NEW LENSES, ENHANCING STILL PHOTOGRAPHY AND VIDEO PRODUCTION FOR ANY SKILL LEVEL MELVILLE, NY, November 2, 2023 - Photographers aiming to get a powerful, ultra-wide angle shot, or looking for a superb zoom range, can improve their images with three new lenses announced today by Canon U.S.A., Inc., a leader in digital imaging solutions. The RF-S10-18mm F4.5-6.3 IS STM, the RF24-105mm F2.8 L IS USM Z, and the RF200-800mm F6.3-9 IS USM lenses can benefit a wide range of users — from beginners all the way to working professionals. The RF-S10-18mm F4.5-6.3 IS STM lens offers users of APS-C sensor size EOS R-series cameras an ultra wide-angle zoom, helping create strong still images and video. It is an ideal lens for vloggers, travelers, and general shooters. Beginners in video and still photography can make good use of this lens, as well as the more advanced pros. Key features include: 10–18mm ultra-wide zoom (equivalent to 16-29mm on full-frame camera). Image Stabilization, for even greater hand-held sharpness and video steadiness. Compact and lightweight design, making it an excellent choice for travel. A new optical design, optimized for RF lens mount and APS-C sensor size. An affordable price tag for those just stepping into ultra-wide video and still imaging. Still and video professionals who want a single lens that can handle most tasks with low-light capabilities will find what they’re looking for with the RF24-105mm F2.8 L IS USM Z. This is the world’s first 24-105mm focal length lens combined with consistent f/2.8 maximum aperture1, offering true portrait-length telephoto coverage resulting in sharp images. High-end photographers, photojournalists, and video content creators can utilize this lens’ other features that include: Constant overall length when zooming. Manual aperture ring for video use. Optimized optics for high-level video. Image stabilization. A new Power Zoom Adapter will also be available for the RF24-105mm F2.8 L IS USM Z lens, an optional accessory for super-smooth zooming during video operation. This detachable device allows for more natural movement when zooming in and out, and easier control for solo camera operators. A standard version of the Power Zoom Adapter will be available, as well as a 20-pin port version to support zoom and focus demands. The firmware updates that will be available in early December for the EOS C70 and EOS R5 C cameras will add support for the RF24-105mm F2.8 L IS USM Z lens. Last, but not least — nature, wildlife, and outdoor sports shooters will find the RF200-800mm F6.3-9 IS USM super telephoto zoom lens a great tool to take crystal-clear images of action at a distance. This lens is lightweight and easy to hold in your hand, allowing most users to carry it to help capture a range of subjects, whether it’s a still image of a landscape, or video of a moving target. Unique features of the RF200-800mm F6.3-9 IS USM lens also include: Up to 800mm focal length. Up to 5.5 stops image stabilization. Compatible with optional Canon RF 1.4x and 2x tele extenders. Weather-resistant design. Rotating tripod mount. Price & Availability The new RF-S10-18mm F4.5-6.3 IS STM, the RF24-105mm F2.8 L IS USM Z, and the RF200- 800mm F6.3-9 IS USM lenses are expected to be available in December for estimated retail prices of $329.99, $2,999.00, and $1,899.00, respectively2. The two versions of the Power Zoom Adapter for the RF24-105mm F2.8 L IS USM Z will be available Spring 2024 for an estimated retail price of $999.99, and $1,299.002 for the version with the 20-pin port. For more information, please visit usa.canon.com. 1 As an AF interchangeable lens for full-frame sensor mirrorless cameras that have already been released as of November 1, 2023. (Based on Canon’s internal survey). 2 Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press release: Fujifilm Introduces FUJINON XF18-120mmF4 LM PZ WR Lens Hybrid Broadcast/Video/Photo Lens a First for X Series Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of FUJINON XF18-120mmF4 LM PZ WR lens (XF18-120mmF4 LM PZ WR), specifically designed for photographers, filmmakers, and image-makers creating both stills and video. “This lens marks the first collaboration between FUJINON Optics and FUJIFILM X Series engineers, creating a truly hybrid solution for motion production professionals and enthusiasts alike,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “Incorporating our inherent broadcast technology has allowed us to create a lens with both cinema and broadcast- style features that delivers smooth zoom, focus, and iris functionality.” XF18-120mmF4 LM PZ WR covers focal lengths ranging from the wide-angle 18mm to telephoto 120mm (equivalent to 27mm – 183mm in the 35mm film format). The highly versatile 6.7x power zoom, with its compact design, facilitates a variety of shooting situations including landscape (wide angle) and portraiture (telephoto). The lens is also capable of producing premium-quality video due to the advanced video performance Fujifilm has nurtured in its broadcast and cinema lenses over many years. The lens offers constant maximum aperture of F4.0 across the entire focal range from wide angle to telephoto. It also has a maximum magnification ratio of x0.2, adding versatility to how the lens can be used to frame images when subjects are closer to the lens. Thanks to the expertise of FUJINON Optics engineers, XF18-120mmF4 LM PZ WR has minimal focus breathing. As a result, changes in angle of view and variances in optical axis shift that can occur when focusing or zooming the lens are kept to a minimum. In addition to the regular zoom and focus rings, the lens is equipped with other versatile video features including a variable zoom/focus control ring and a custom Fn button. Main Product Features: Broad range of focal lengths for superior stills and videos XF18-120mmF4 LM PZ WR comprises 15 lens elements in 12 groups, including three aspherical elements and three extra-low dispersion (ED) elements, to effectively suppress spherical aberration, distortion, and chromatic aberration. The result is excellent image-resolving performance. Optimum positioning of the focusing element minimizes the effects of focus breathing. Fast and highly accurate auto focus (AF) The lens uses an Inner Focus system, which drives the compact and lightweight group of focusing elements with a linear motor to achieve focus in as fast as 0.02 seconds1. XF18-120mmF4 LM PZ WR’s focus-tracking performance is dramatically improved when attached to the FUJIFILM X-H2S digital camera. The combination brings together X-H2S’s high-speed focus drive mechanism with XF18-120mmF4 LM PZ WR’s focus-tracking performance to easily track subjects, even while recording video. Diverse video-filming functions for easy video production The aperture drive control in the XF18-120mmF4 LM PZ WR has been updated from that of other XF lenses to successfully suppress exposure shift linked to aperture adjustments. When the level of luminosity changes, the aperture transitions smoothly so that exposure stays constant, even when light conditions are changing rapidly. The lens features a zoom/focus control ring, which allows users to control zooming or focusing at a variable speed. The lens also comes with a zoom feature, that drives zooming at a constant pace2, allowing users of all levels of expertise to master video production with zooming. Combine with FUJIFILM X-H2S digital camera and FT-XH file transmitter accessory to remotely record video on a single or multiple cameras, online through a web browser. Compact and lightweight design for advanced mobility The aspherical and ED elements were designed for both size and weight efficiency, weighing just over one pound (460g), measuring approximately 4.9 inches (123.5mm) in length and with a filter thread diameter of 2.8 inches (72mm). The use of the Inner Zoom system means the lens barrel has a plain, non- extending structure, resulting in a lightweight lens that zooms easily with no shift in weight distribution. XF18-120mmF4 LM PZ WR also uses a smooth power zoom mechanism to drive the zoom lens group linearly with a stepping motor. This results in high-quality zooming with minimal optical axis shift across all focal lengths, from wide angle to telephoto. Dust and weather resistant structure capable of operating at low temperatures The lens barrel is weather-sealed at 13 locations to ensure dust and weather- resistance and to provide the ability to operate at temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). Pricing and Availability FUJINON XF18-120mmF4 LM PZ WR is expected to be available in or around September 2022 at a Manufacturer’s Suggested Retail Price of $899 USD and $1,150 CAD. Fujifilm XF 18-120mm F4 LM PZ WR Specifications Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 18–120 mm Image stabilization - No Lens mount - Fujifilm X Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Rounded aperture blades Optics Elements - 15 Groups - 12 Special elements / coatings - 3 aspherical and 3 ED elements. Focus Minimum focus - 0.60 m (23.62″) Maximum magnification - 0.2× Autofocus - Yes Motor type - Linear Motor Focus notes - Inner Focus Distance scale - No DoF scale - No Physical Weight - 460 g (1.01 lb) Diameter - 77 mm (3.03″) Length - 124 mm (4.88″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Zoom lock - No Filter thread - 72 mm Hood supplied - Yes

RF-S 18–45mm F4.5–6.3 RF-S 18–150mm F3.5–6.3 Press Release: Time To Level Up: Canon Announces EOS R7 and EOS R10, the First EOS R-Series Cameras with APS-C Imaging Sensors New RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM Standard Zoom Lenses Also Announced MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS R-series models with smaller-size APS-C imaging sensor. Ideal for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential camera to take your photography to the next level. It is a powerful camera choice for those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities. The EOS R10 is perfect for content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports. As the market share leader for mirrorless cameras in the United States during Q1 of 20221, Canon looks to solidify their position with the addition of new offerings within the EOS R lineup. EOS R7 and EOS R10 provide enhanced video functions and accessories, such as the new multifunction shoe with EOS R7, while still maintaining a high-level ease of use. With a robust mirrorless system at their core, these cameras provide users with a powerful telephoto reach through both still image and video due to the 1.6x crop factor that comes with APS-C sensor cameras. In addition to its compact size and ease of use, the EOS R7 and EOS R10 also feature: 32 million pixels (EOS R7) and 24 million pixels (EOS R10), APS-C size image sensor Autofocus (AF): subject detection inherited from EOS R3 Up to 15 frames per second (FPS) mechanical shutter First Canon APS-C camera with up to 7.0 stops Coordinated Image Stabilization Dual memory card slots (EOS R7 only) Full width 4K video recording at 60p (EOS R7 only), 30p and 24p Record each clip over thirty (30) minutes2 Up to 30FPS with electronic shutter (EOS R7 only) Dust and moisture resistant (EOS R7 only) In-body image stabilization (EOS R7 only) Alongside the camera bodies, Canon will release new RF-S lenses – a series of RF-mount lenses that are optimized for the smaller APS-C sensor size of the new EOS R camera system. Marked as the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM lenses, these will be the standard zoom lenses for the EOS R7 and EOS R10 cameras. The RF-S 18-45mm provides an 18-45mm focal length, but users will experience a field of view equivalent to 29-72mm lens coverage on a full-frame camera. The RF-S18-150mm lens is a longer-range standard zoom, equivalent to 29-240mm lens coverage on a full frame. While ideal for the new EOS R10 and EOS R7 APS-C sized sensor bodies, these lenses can be used for any R-series camera. Price & Availability The Canon EOS R10 camera body will be available for an estimated retail price of $979.993. The Canon RF-S18-45mm F4.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,099.003. The Canon RF-S18-150mm F3.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,379.003. The Canon EOS R7 camera body will be available for an estimated retail price $1,499.003. The Canon RF-S18-150mm lens F3.5-6.3 IS STM with the EOS R7 will have an estimated retail price of $1,899.003. The RF-S18-150mm F3.5-6.3 IS STM lens will be available for an estimated retail price $479.003, while the RF-S18-45mm F4.5-6.3 IS STM lens will have an estimated retail price of $299.993. All products will be available in late 2022. For more information, please visit usa.canon.com. 1 Source: The NPD Group/Retail Tracking Service, U.S., Jan. - March 2022 combined. 2 Video may stop due to battery level, card capacity, or internal temperature. 3 Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press release: A New 18mm Ultra-Wide-Angle Fixed Focal Length Lens with F1.8 Large Aperture Compact, Lightweight LUMIX S 18mm F1.8 (S-S18) for the LUMIX S Series Panasonic is pleased to introduce a new large-aperture ultra-wide fixed focal length lens, the LUMIX S 18mm F1.8 (S-S18), as the fifth addition to the series of F1.8 large-aperture lenses based on the L-Mount system standard. The large-aperture LUMIX S 18mm F1.8 (S-S18) boasts high optical performance passing the quality standard of professional use despite its compact size. Ultra-wide 18mm perspective provides versatile ways of use at different shooting distances. In a long shot, it captures more foreground or background elements to deliver a dynamic impression into the image. It is possible to add artistic expression to the foreground subject using rich perspective by shooting from a short distance. A total of five F1.8 fixed focal length lenses from the LUMIX S Series including the 85mm (S-S85), 50mm (S-S50), 35mm (S-S35), 24mm (S-S24) and the new 18mm (S-S18) lens feature a common size and position of control parts to provide practical advantages in use. The center of gravity of these lenses is almost the same so that it is easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. Common filters can also be used thanks to the same diameter. The descriptive performance of these lenses is also consistent. Covering virtually any framing and composition, use of these five LUMIX S F1.8 fixed focal length lenses will suffice for filmmaking with minimum workflow and post-production process. The LUMIX S 18mm F1.8 is comprised of thirteen lens elements in twelve groups including three aspherical lenses, three ED (Extra-Low Dispersion) lenses, one UED (Ultra Extra-Low Dispersion) lens and one UHR (Ultra High Refractive Index) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. The three ED lenses effectively suppress chromatic aberration. It is suitable for versatile situations including landscapes, astrophotography and architecture photography taking advantage of the ultra wide angle of view. It can also be used for close-up shots thanks to the minimum focusing distance of 0.18m. The LUMIX S 18mm F1.8 is capable of smooth, silent operation to work with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation¹. The LUMIX S 18mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. With its approximately 340g compact size and light weight, the LUMIX S 18mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant² design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. ¹ The maximum sensitivity differs by camera model, from 1080 degrees on BS1H (as of September 2022) . ² Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.

Press release: THE NIKKOR Z DX 18-140MM F/3.5-6.3 VR IS A HIGH-POWER DX-FORMAT ZOOM LENS FOR Z SERIES MIRRORLESS CAMERAS MELVILLE, NY (October 13, 2021) – Today, Nikon Inc. has announced the NIKKOR Z DX 18-140mm f/3.5-6.3 VR, the latest NIKKOR Z lens compatible with APS-C size (Nikon DX-format) mirrorless cameras The NIKKOR Z DX 18-140mm f/3.5-6.3 VR is a 7.8x high-power zoom lens that is extremely compact and easy to carry, with a total length of approx. 3.6-inches (90mm) and weight of approx. 11.2 oz (315g). Its wide focal-length range makes the NIKKOR Z DX 18-140mm ideal for capturing a variety of subjects, from travel to daily snapshots and everything in between. The lens achieves consistently high resolution, regardless of focal length or shooting distance, making it a great choice for both still shooting and video recording. Its short minimum focus distance of 0.2m at the maximum wide-angle position lets users capture dynamic close-up shots such as shooting flowers or tabletop photography. The lens also realizes high vibration reduction (VR) performance with an effect equivalent to a 5.0-stop1 increase in shutter speed for more stable and sharp photos even during telephoto shooting or in low-light situations where vibration is likely to occur. Primary features of the NIKKOR Z DX 18-140mm f/3.5-6.3 VR: Covers a focal-length range of 18mm to 140mm (27mm-210mm, 35mm angle of view equivalent), convenient for capturing stills and videos of a wide variety of subjects, from landscapes to portraits. The short minimum focus distance of 0.2m (at max wide-angle) is optimum for close-up shots. The maximum reproduction ratio of 0.33x at the maximum telephoto position enables rendering of subjects in large size. Equipped with an optical VR mechanism that provides camera shake compensation equivalent to a 5.0-stop increase in shutter speed. High resolution achieved consistently across the entire zoom range, from maximum aperture. Ideal for shooting video, with effective reduction of shifting of focus when zooming in/out and shifting of angle of view when adjusting focus. Select functions can be assigned to the control ring for stills and video. Fast, precise and quiet AF operation is attained with the employment of an STM (stepping motor). Designed with consideration of dust- and drip-resistant performance. Pricing and Availability: The NIKKOR Z DX 18-140mm f/3.5-6.3 VR telephoto zoom lens will be available starting in November (US) for a suggested retail price (SRP) of $599.95*. For more information about the latest Nikon products, including this new NIKKOR Z lens and the entire Nikon Z series cameras, please visit www.nikonusa.com. Based on CIPA Standard. This value is achieved when attached to a camera with APS-C size sensor, with the camera’s VR function set to “NORMAL”, and when zoom is set to the maximum telephoto position. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 18–140 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Nikon Z Aperture Maximum aperture - F3.5–6.3 Minimum aperture - F22–40 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 17 Groups - 13 Special elements / coatings - ED and Aspherical elements Focus Minimum focus - 0.20 m (7.87″) Maximum magnification - 0.33× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 315 g (0.69 lb) Diameter - 73 mm (2.87″) Length - 90 mm (3.54″) Sealing - No Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 62 mm Tripod collar - No

Press release: SIGMA Announces 18-50mm F2.8 DC DN | Contemporary, the Smallest and Lightest F2.8 Zoom Lens for APS-C Format Mirrorless Cameras Ronkonkoma, NY – October 19, 2021 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is excited to announce the upcoming release of the SIGMA 18-50mm F2.8 DC DN | Contemporary lens. Ideal for travel and day-to-day shooting, this remarkable new lens offers a high-quality, versatile, extremely compact option for crop-sensor mirrorless camera users. Less than 3 inches (74.5mm) long and weighing just over 10 ounces (290g), it is the smallest and lightest F2.8 standard zoom for crop-sensor mirrorless cameras (as of October 2021). The SIGMA 18-50mm F2.8 DC DN | Contemporary lens will be available in the U.S. at SIGMA Authorized Dealers for a retail price of $549 near the end of October 2021. Learn more about the SIGMA 18-50mm F2.8 DC DN | C at: https://www.sigmaphoto.com/18-50mm-f2-8-dc-dn-c Exclusively for mirrorless cameras｜Compatible with APS-C cameras C | Contemporary SIGMA 18-50mm F2.8 DC DN Stunning versatility Large F2.8 aperture and superb image quality Exceptionally compact and lightweight body ideal for mirrorless cameras Supports various shooting situations Supplied accessories: Petal Type Hood (LH582-02), Front Cap (LCF-55 III), Rear Cap (LCR II) Available mounts: L-Mount, Sony E-mount A large F2.8 aperture zoom lens that need never leave your camera This exceptionally small, light and bright standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. SIGMA's first APS-C size mirrorless zoom lens has a versatile full-frame equivalent zoom range of 27-75mm, which makes it ideal for a wide range of photo and video applications including landscapes, portraits, street photography, architecture and events. It can also be used for macro-style close-up photography owing to its maximum magnification of 1:2.8*1 and minimum focusing distance of just 12.1cm. The bright F2.8 aperture makes for easier hand-held low-light shooting and provides a shallow depth-of-field for high-impact results. Autofocus is exceptionally fast and quiet thanks to the stepping motor, which can be particularly useful when shooting video, or fast-moving subjects such as children and animals. The lens' exceptionally small and light form factor that weighs less than 300g makes it perfect as a first interchangeable lens, as well as a sub-lens for full-frame bodies*2, as well as for various shooting situations. *1 The minimum focusing distance and maximum magnification ratio are both values at the wide end. *2 Please switch to APS-C crop mode when used on full-frame cameras. [Key features] 1. Large F2.8 aperture and superb image quality The SIGMA 18-50mm F2.8 DC DN | Contemporary covers 27mm to 75mm in the 35mm format, and has a wide aperture of F2.8 throughout the entire zoom range. This makes it easy to achieve blurry backgrounds, which is ideal for shooting attractive portraits and close-ups. The bokeh is smooth and attractive so doesn't distract from the in-focus subject. The lens's three high-precision glass-molded aspherical elements coupled with the minimization of the total number of elements yields superb optical quality without excessive weight, and the use of in-camera aberration correction further eliminates optical imperfections such as distortion and vignetting. This has all been made possible by the latest optical design technology at SIGMA's only production base in Aizu, where all SIGMA lenses are built. 2. Exceptionally compact and lightweight body ideal for mirrorless cameras The SIGMA 18-50mm F2.8 DC DN | Contemporary is remarkably compact, matching the portability of APS-C mirrorless camera bodies. This makes it a perfect workhorse lens that is ideal for general day-to-day use. The lens is currently the smallest and lightest in its class*1, boasting a maximum diameter of φ65.4mm, a length of 74.5mm and weight of 290g*2, yet still maintains a constant aperture of F2.8. To keep the lens as light as possible, SIGMA constructed the body from carefully selected materials. A polycarbonate called Thermally Stable Composite (TSC) was used for the construction of the barrel, which is sleek, robust, and importantly has a thermal conductivity close to that of aluminum. This ensures stable performance and good operability when used in changing temperatures. By deliberately using metal for some of the internal structure, the parts could be much thinner and have a higher rigidity, ensuring the lens can stand up to frequent, heavy use. * 1 As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2021, by SIGMA) *2 The values are for L-Mount. 3. Supports various shooting situations The SIGMA 18-50mm F2.8 DC DN | Contemporary has fast and near-silent AF that makes it perfectly suited to a range of photographic applications, including shooting in quiet environments, recording videos and capturing fast-moving subjects. This has been achieved by using a stepping motor as the AF actuator. Since it is small and lightweight, it can be used flexibly in situations such as handheld shooting, which requires high mobility, gimbal shooting, one-man operation video shooting and vlogging. With an emphasis on making the lens as versatile as possible in a wide variety of shooting conditions, SIGMA designed the lens with a minimum focusing distance of 12.1 cm and maximum magnification of 1:2.8*, making it also ideal for close-ups. * The minimum focusing distance and maximum magnification are both values at the wide end. Combined with the "Pocketable Full-Frame" SIGMA fp, the total weight is only 712g, and it can also be useful as a sub lens for full-frame cameras (used in crop mode) to keep weight down. The 18-50mm F2.8 DC DN | Contemporary, which combines compactness, light weight, high performance, and large aperture, supports a variety of shooting situations, from introductory single-lens mirrorless cameras to video shooting and combination with full-frame cameras. [Additional Features] Lens construction: 13 elements in 10 groups, with 1 SLD and 3 aspherical elements Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction* Support DMF and AF+MF Super Multi-Layer Coating Petal type lens hood (LH582-02) Mount with dust and splash resistant structure Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship * Function available on supported cameras only. Available corrections may vary depending on the camera model.

Press release: TAMRON Announces the Launch of the World’s First All-In-One Zoom with 16.6X Zoom Ratio for Sony E-mount 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) August 25, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the previously announced 18-300mm F/3.5-6.3 Di III-A VC VXD. The Sony E-Mount model B061S will be on sale September 24, 2021, at $699 USD. Due to the current global health crisis, the release date or product supply schedule could change. The launch of the previously announced Fujifilm mount under development is expected this Fall. The 18-300mm F3.5-6.3 VC VXD covers a wide zoom range from approximately 27mm to 450mm in full-frame equivalent focal length. The first1 APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for an extensive array of photographic scenarios. Its AF drive system uses TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for superior quietness and agile performance. The lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality making it the best of all all-in-one zoom lenses. Moreover, with an MOD (Minimum Object Distance) of 0.15m (5.9 in) at the 18mm wide end and a remarkable maximum magnification ratio of 1:2, this lens performs astonishingly well when shooting up close. The lens is equipped with TAMRON's proprietary VC (Vibration Compensation) mechanism, effectively reducing image blur caused by camera shake in low-light conditions or in the ultra-telephoto range at slower shutter speeds. Also, same as most other TAMRON lenses for mirrorless cameras, the lens features a unified 67mm filter size. With a wide variety of other features for comfortable shooting, this is a highly versatile lens that allows you to easily enjoy high image quality from wide-angle to ultra-telephoto. PRODUCT HIGHLIGHTS 1. The world’s first 16.6x all-in-one zoom lens for APS-C mirrorless cameras The 18-300mm F3.5-6.3 VC VXD is the world's first lens for APS-C mirrorless cameras with a 16.6x zoom ratio, the greatest feature of this lens, covering wide angle to an ultra-telephoto range. The full-frame equivalent focal length range is from 27mm to 450mm. With this broad coverage, it empowers shooting in a wide variety of situations, including everyday life and travel snapshots, both wide-angle and dynamic ultra-telephoto landscape photography and macro photography. 2. Best-in-class, extremely fast and precise AF provided by VXD linear motor focus mechanism The 18-300mm F3.5-6.3 VC VXD utilizes TAMRON's proprietary VXD linear motor focus mechanism. It achieves AF speed and precision that stand among the best of all all-in-one zoom lenses. Throughout its range, from wide-angle to ultra-telephoto, it provides precise AF shooting. Excellent when tracking a moving subject in focus, it is ideal when photographing animals, aircraft, railways, and other moving subjects. It’s extremely quiet, and therefore perfectly suited for both still and video shooting in conditions that demand silent operation. 3. MOD of 5.9” and maximum magnification ratio of 1:2 at wide end With an MOD of 5.9” at the 18mm wide end and a maximum magnification ratio of 1:2, the 18-300mm F3.5-6.3 VC VXD performs amazingly well when shooting up close compared to other all-in-one zoom lenses. It enables users to enjoy creative macro photography with highly blurred backgrounds, a feature unique to macro photography. As a pioneer in all-in-one zoom lenses, TAMRON demonstrates unmatched originality in close-up shots. 4. The best image quality in its class In terms of image quality, this new 18-300mm F3.5-6.3 VC VXD is one of the best-performing all-in-one zoom lenses for APS-C mirrorless cameras. To achieve a zoom ratio of 16.6x while ensuring high image quality, the lens features a well-balanced arrangement of three hybrid aspherical elements and four LD (Low Dispersion) lens elements to effectively suppress optical aberrations. Throughout the zoom range, it maintains high resolving power from the center to the corners. 5. Outstanding VC stabilization Despite its compact size, the lens is equipped with TAMRON's proprietary VC mechanism. With or without image stabilization in the camera body, the VC included in this lens effectively mitigates camera shake that is likely to occur in low-light conditions indoors and at night. Furthermore, using AI technologies, the lens will choose the compensation characteristic for videography at focal lengths of 70mm or less. 6. Comfortably compact 7. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch) 8. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF

Press release: TAMRON Announces Development of its First Lens for FUJIFILM X-Mount Also Available in Sony E-mount The world’s first1 16.6x all-in-one zoom for APS-C mirrorless cameras July 21, 2021, Commack, NY - Tamron Co., Ltd. announces the development of its first lens for FUJIFILM X-mount and Sony E-mount cameras simultaneously. The lenses are expected to be available in the Fall 2021. Since the launch of the 28-75mm F/2.8 Di III RXD (Model A036), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras in 2018, TAMRON has continually expanded its line of lenses for Sony mirrorless cameras. The popularity and wide adoption of these lenses prompted many user requests for the manufacture of the lens for other camera brands. As a specialist in the all-in-one zoom lens category, TAMRON recognized the potential to develop the first all-in-one zoom lens for the FUJIFILM X-mount. The 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) is the world's first all-in-one zoom lens for Sony and FUJIFILM APS-C mirrorless cameras featuring a 16.6x zoom ratio. To provide the pleasure of photography to more people around the world, TAMRON will continue to develop unique products and expand the number of lenses compatible with more camera brands. [1] Among interchangeable zoom lenses for APS-C mirrorless cameras (As of June 2021: TAMRON) [2] Di III-A: For APS-C format mirrorless interchangeable-lens cameras Overview of the 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) features The 18-300mm F3.5-6.3 covers a wide zoom range from approximately 27mm to 450mm (full-frame equivalent focal length). The first APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for a broad array of photographic possibilities. Its AF drive system uses TAMRON’s linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) for superior quietness and agile performance; and the lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality that is among the best of all all-in-one zoom lenses. With an MOD (Minimum Object Distance) of 5.9” at the wide end and a maximum magnification ratio of 1:2, this lens performs astonishingly well in its category when shooting up close. It is equipped with TAMRON's proprietary VC (Vibration Compensation) mechanism that supports stable photography even at ultra-telephoto focal lengths. And it features a unified Ø67mm filter size, the same as most other TAMRON lenses for mirrorless cameras. Main features The world’s first 16.6x all-in-one zoom. Extremely fast and precise autofocus—the highest-level in its class—with TAMRON’s VXD linear motor focus mechanism. MOD: 5.9“ / maximum magnification ratio: 1:2 at 18mm wide end. The best image quality in its class. Outstanding VC. Comfortably compact. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch) * Specifications, appearance, functionality, etc. are subject to change without prior notice.