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  1. Press release: Cooke Optics launches S8/i FF spherical lenses for full frame production New lens series is a state-of-the-art statement for the future Leicester, UK – 16th March 2022 – Cooke Optics has announced the launch of the S8/i Full Frame (FF) series of seven lenses for full frame production with an all-spherical design and T1.4 throughout, these currently include 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm focal lengths. A further nine lenses will join the range from late 2022. The S8/i are a cutting edge, state-of-the-art high-speed full frame lenses motivated by feedback from cinematographers wanting to create more realistic and film-like images with spherical lenses for digital motion capture. An evolution of the Cooke Look®, S8/i produces breathtakingly beautiful images with an almost organic feel and a clean bokeh. To achieve this, Cooke has focussed on optimising the contrast performance for the S8/i. Good resolution is, of course, vital with a modern lens. Crucially, human perception of resolution is tied to contrast, so an observer will perceive a sharp image due to the synergy and balance of both. Creating film-like images and the Cooke Look®, requires the optimisation of contrast. Cooke’s design team - and Academy Award® winning designer Iain Neill, Chief Optics Advisor at Cooke - undertook a huge study to ensure S8/i’s contrast performance is maximised to suit the actual resolution of digital cameras (today and indeed for many years into the future). Under the body, S8/i is an all-spherical design which produces a near telecentric output of the light rays which is efficient for sensors. It is characterised by smooth, spherical bokeh and minimal colour fringing, enabling cinematographers to create sensitive and emotional images with a high degree of dimensionality. FasterWith a maximum aperture of T1.4 across the focal range, the new S8/i FF lenses are amongst the very fastest produced lenses for larger than full frame capture. They also offer greater control over depth of field and flare characteristics, whilst still providing excellent low light performance without graining.LighterCompact and light, agile and easy to use, the new S8/i FF lenses have been created for a wide variety of situations and today’s compact cameras. Being lighter, however, has not compromised strength, durability, or their exceptional image quality.SmarterDesigned from the ground up to incorporate Cooke’s very latest intelligent /i technology, the new S8/i FF lenses include: • /i data focus and iris position• /i motion inertial data• /i maps factory calibrated shading and distortion dataTim Pugh, CEO, Cooke Optics, said, “We are very proud to reveal the new S8/i FF series, built as always with cinematographers in mind. The lenses have been designed and produced in a smart way using an all-spherical design which provides an organic, filmic aesthetic to accompany the latest digital film cameras.” The S8/i FF series is now available to order in the following focal lengths: 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm.Selected focal lengths will be available to view at BSC Expo in London in March and NAB in Las Vegas and Micro Salon AFC in Paris in April. Features in production or recently shot with Cooke lenses include: The Water Man, We Are Lady Parts, Mayday, Birds of Paradise, The Sixth Reel, No Loss//No Gain, The Marksman, Fugitive Dreams, Supernova, I Still Breathe, Legacy of Lies, I Know This Much is True, Pinocchio, Onward, Toy Story 4, Birds of Prey: and the Fantabulous Emancipation of Harley Quinn, Motherless Brooklyn, Sweetheart, Vice, Bohemian Rhapsody, A Star Is Born, Venom, Call Me By Your Name, Motherless Brooklyn, Stan and Ollie, Darkest Hour, Mark Felt: The Man Who Brought Down the White House. Television shows in production or recently shot with Cooke lenses include: King of Boys: The Return of the King, Star Trek: Discovery, Power Book III: Raising Kanan, Kevin Can F**K Himself, Meet Your Master, Below Zero, Fate: The Winx Saga, Behind Her Eyes, Barb and Star go to Vista Del Mar, A Suitable Boy, The Mess You Leave Behind, Flight Attendant, The Chosen, The Great, HALIFAX: Retribution, The Luminaries, Lost in Space, Star Girl, Dead to Me, Save Me Too, Insecure, Dark Crystal, Star Trek: Picard, Peaky Blinders, Osmosis, Top Boy, David Makes Man, Catch-22, The Perfection, Ozark, Gentleman Jack, Free Rein, Skam France, Doctor Who, Fleabag, Kevin (Probably) Save the World, The Crossing, The Crown, Westworld, Poldark, Game of Thrones, Midsomer Murders, Orange is the New Black and Fargo.
  2. Press release: Panasonic Introduces New Full-range F1.7 Telephoto Zoom Digital Interchangeable Lens for Mirrorless Cameras. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) is versatile for photography and videography. Newark, NJ (July 7, 2021) - Panasonic is proud to introduce a new telephoto zoom digital interchangeable lens, the LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550), which boasts a large F1.7 aperture throughout the entire 50-100mm (35mm camera equivalent) zoom range with exceptionally high optical performance clearing the stringent LEICA standards. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. excels at both photo shooting and video recording, satisfying professional photographers and videographers alike. The new LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) is been designed to be paired with with the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (H-X1025), a currently available lens which has been highly acclaimed by creators. They both feature the full-range F1.7 high-speed aperture that provides beautiful bokeh and high descriptiveness. The two lenses cover a focusing distance from wide angle to telephoto, functioning as eight fixed focal length lenses (20mm / 24mm / 28mm / 35mm / 50mm / 75mm / 85mm / 100mm, 35mm camera equivalent) providing the same or an even higher level of descriptiveness than a fixed focal length lens can offer. They have common aperture, high descriptive performance, shape and operability, enabling creators to produce their own unique image product using these two lenses with minimal workflow. Comprising 16 elements in 11 groups, the lens system features an aspherical lens and three Extra-low Dispersion (ED) lenses that effectively suppress the axial chromatic aberration and chromatic aberration of magnification. Spherical aberration and distortion are also corrected by the aspherical lenses for stunningly high resolution. The use of aspherical lenses and the optimum design of the lens system results in a compact size and light weight while still achieving outstanding optical performance. Compatibility with a maximum 240-fps high-speed sensor drive realizes high-speed, high-precision auto focusing. In addition to the silent operation achieved by the inner focus drive system, the stepless aperture ring and micro-step drive system in the aperture control section help the camera to smoothly catch up to brightness changes when zooming or panning. The optical design achieves exceptional barycentric stability to minimize image shifts during zooming. A focus ring is equipped for intuitive, precise focusing and linear/ non-linear setting can also be switched with this ring. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. also excels in video recording performance with a mechanism that suppresses focus breathing at entire zoom range. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. boasts minimum focusing distance of 0.28m (at wide end, 0.31m at tele end) and the maximum magnification ratio of 0.42x (35mm camera equivalent) for superior macro photography. The rugged dust/splash-resistant* design for high mobility withstands use under harsh conditions even in 10 degrees below zero. Filter diameter is in 77mm. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) will be available at valued channel partners for $1,799.99 at the end of August. *Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.
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