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Press Release: Panasonic introduces the World’s Smallest and Lightest1 Long Zoom Lens: LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) A wide and long zoom range of 28-200mm, that fits all in the palm of your hand Newark, NJ (February 21, 2024) – Panasonic is pleased to introduce the LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) lens based on the L-Mount system standard. Designed with meticulous attention to detail in optics and mechanics, the new LUMIX S 28-200mm is the world's smallest and lightest1 long zoom lens, with total length of 93.4mm2 (3.67 inches) and mass of approximately 413 g. (14.57 oz). The first wide-to-tele zoom for the LUMIX S Series lineup, the lens is compact and lightweight to match the camera body. In addition to delivering outstanding imaging performance with stunning bokeh, the lens is also capable of half life-size macro shooting and close-up photography from just 3cm between the end of the lens and the subject. With a wide range of focal lengths from 28mm wide angle to 200mm telephoto, a variety of scenarios from landscapes to portraits can be captured in high resolution with this single lens. The new 28-200mm boasts high-speed, high-precision, and silent autofocus, while its 5-axis Dual I.S. 2 (Image Stabilizer) compatibility compensates for up to 6.5 stops4 of correction to enable the creator to concentrate on capturing the subject. It also offers micro-step aperture control for smooth exposure changes, as well as the ability to choose between linear or nonlinear focus ring settings. These features have become hallmark characteristics of LUMIX S Series lenses. Main Features 1. Excellent Mobility with the World’s Smallest and Lightest1 Long Zoom Lens - The optical system and mechanism with attention to detail are designed to realize smaller size and lighter weight. - A total length of approx. 93.4 mm2 (3.67 inches) and a mass of approx. 413 g (14.6 ounces). 2. Ideally Suited to Capture Any Scenario - With the minimum shooting distance of 0.14 m3 (5.5 inches) and the maximum shooting magnification of 0.5x, half life-size macro shooting is possible).2 - Achieves high resolution, outstanding photographic performance, and stunning bokeh in entire zoom area, from the center of the image to the edges. - The long zoom lens covers a wide range of focal lengths from a 28mm wide-angle to a 200mm telephoto zoom. 3. Optimal Operability for Video Production - Effectively suppresses focus breathing, in which the angle of view changes caused by movements in the focus position. The LUMIX S 28-200 lens will be available at valued channel partners at the end of April 2024 for $899.99. 1. As of February 22, 2024. Among interchangeable lenses for AF compatible full-frame mirrorless cameras, and lenses with an optical zoom of 7x or more. Based on a Panasonic survey. 2. When focal length is 28mm. 3. 14cm from focal plane. 4. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm. When LUMIX S1 is used.]

Press release: The New Generation of the Powerful and Versatile Wide-Angle Lens Teaneck, October 26, 2023 - Leica Camera AG’s experience and expertise in the development of optical precision tools goes back more than 150 years. Since then, handmade cameras and lenses have been created in the Leica Manufactory – with no less a claim than to rank among the best in the world. Up to the present day, this claim has been the source of the innovative spirit and the passion to rethink the existing without compromise and to keep redefining the limits of what is technically feasible. The same is true for the Leica Summicron-M 28 f/2 ASPH.: with its further development, the consequently updating M-Lens portfolio offers a state-of-the-art, versatile wide-angle lens. The new powerful high-speed M-Lens presents itself with improved technical features which equip the Summicron-M 28 f/2 ASPH. ideally for the latest sensor technology and thus for current as well as future camera generations. At the same time, the combination of the wide-angle with the closest focusing distance extended from 70 to 40 centimeters opens up additional photographic possibilities. Focusing up to 70 centimeters still works via the range finder of all digital and analogue M-Cameras. After a slightly perceptible resistance, the extended close-up range between 70 and 40 centimeters can be precisely focused via Live-View on the screen, the Visoflex 2 viewfinder or with the Leica FOTOS app. Due to the compactness typical of M-Lenses, the new Leica Summicron-M 28 f/2 ASPH. is also characterized by handiness. The lens hood in a modern, round design is directly integrated in the lens, which makes it especially comfortable. It can now be screwed in or unscrewed with only a flick of the wrist at any time. Inside the lens, 9 lenses in 6 groups provide for images that are extremely rich in contrast and detail. The focus ring can be adjusted in a remarkably quiet and smooth way. So, the Leica Summicron-M 28 f/2 ASPH. shows exactly the precision which is distinctive of Leica products and not only bears the quality label “Made in Germany” but also shapes it significantly. The Leica Summicron-M 28 f/2 ASPH. will be available globally at all Leica Stores, the Leica Online Store and Leica authorized dealers starting November 30th, 2023. The US retail price will be $5,295.

Press Release: Hasselblad Announces XCD 4/28P, a Lightweight, Wide Angle Lens for Street Photography XCD 4/28P is a wide-angle lens with a 22mm equivalent focal length and F4.0 aperture, making it a breeze to capture a wide range of scenes from nature, city streets, and urban architecture. Measuring 43.5mm in length and 245g in weight, XCD 4/28P is the lightest and smallest lens of the Hasselblad X System.* This portable lens with precise optical design empowers photographers to capture the world with the click of a shutter. XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. With a thoughtfully crafted arrangement, the lens has a compact size and a powerful performance, meeting the resolution requirements of 100 million pixels. The lens yields sharp imaging with high precision and high resolution from the centre to the edges, achieving stunning image quality across the frame. The metal lens features an engraved focus ring with a Hasselblad “H” pattern, a nod to the design of the XCD Series lenses, and holds to Hasselblad’s ongoing dedication to detail and craftsmanship. With a 22cm minimum focusing distance and 1:6 magnification, rich close-ups of flowers, cuisine, and much more are effortlessly captured. XCD 4/28P sports a linear stepping motor and a lighter, smaller focusing lens group. When used with the PDAF technology of X2D 100C, the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, accurate, and responsive focusing. The lens’s small but powerful leaf shutter supports shooting with flash synchronisation at all shutter speeds, with flash synchronisation up to 1/4000s. There are currently two Hasselblad XCD lens series, V Series and P Series. The P Series consists of entry-level thin, lightweight lenses that can meet daily photography needs. P Series lenses work with the X2D to offer more shooting possibilities for travelling photographers. The V Series focuses on optical performance and control experience. The lenses have a larger aperture delivering a more pronounced background blurring effect. They also feature a depth of field scale, distance scale, and a focus ring that can be switched between autofocus and manual focus, with a customisable control ring. The V Series currently includes the XCD 2,5/38V, XCD 2,5/55V and XCD 2,5/90V. The Hasselblad XCD 4/28P Lens has an MSRP of EUR €1,899, including sales tax, and USD $1,679, excluding sales tax. It is now available to order immediately. See details of the new product at www.hasselblad.com. * As of August 2023.

Press release: Canon Introduces its Most Affordable, Compact, and Lightweight EOS R Camera Ever: The EOS R100 The Company Also Announced the Wide-Angle “Pancake” Style RF28mm F2.8 STM Lens MELVILLE, N.Y., May 24, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, is excited to announce the launch of the EOS R100 camera and RF28mm F2.8 STM lens, two new affordable compact and lightweight tools for entry-level and emerging content creators to elevate their skills. The Canon EOS R100 camera was designed for new, first-time mirrorless camera or existing interchangeable camera users who previously enjoyed EOS Rebel or EOS M cameras. The camera touts key features such as a 24.2 megapixel APS-C size sensor, the DIGIC 8 image processor, 4K (Cropped) and Full HD (Full-Width) video at up to 24 and 60 frames-per-second respectively, Autofocus with eye and face detection, and Bluetooth™ and Wi-Fi® connectivity capabilities. For users who are making the EOS R100 their first interchangeable lens (ILC) camera, a significant advantage over using a smartphone camera will be lens selection. The EOS R100 is compatible with the complete lineup of RF and RF-S lenses, and EF and EF-S lenses can be utilized when using one of three available Canon EF-EOS R mount adapters (each sold separately). This selection of lenses includes the Canon RF28mm F2.8 STM lens, which was also announced today. The Canon RF28mm F2.8 STM is a “pancake” style, value lens that targets a wide variety of users, from amateur to enthusiast full-frame and APS-C camera users. Key features of the new lens include: Minimum focusing distance of 9.1 inches (0.23m) and a maximum magnification of 0.17x Retracting feature that helps to shorten the overall length of the lens Circumferential manual focus mode/control ring selector Gear-type STM motor providing smooth autofocusing while capturing video Built-in Control Ring provides quick access to multiple camera controls 7-blade circular aperture helps to provide beautifully blurred background and bokeh Pricing and Availability The Canon EOS R100 camera is scheduled to be available in July 2023 for an estimated retail price of $479.99 for body only, $599.99 with the RF-S18-45mm F4.5-6.3 IS STM lens, and $829.99 with the RF-S18-45mm F4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses. The RF28mm F2.8 STM lens is scheduled to be available in July 2023 for an estimated retail price of $299.99.

Press release: Immersive views and CREATIVE freedom: The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR Power-Zoom ULTRA-wide angle lens IS THE LATEST ADDITION TO nIKON’S GROWING TOOLKIT FOR CREATORS Nikon’s Super Lightweight Wide Angle Lens Puts a Variable Power Zoom and Amazing Image Quality Within Reach MELVILLE, NY (April 18, 2023) – Today, Nikon Inc. has announced the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR, the ultra-wide angle lens made for content creators and vloggers. This latest lightweight lens is the widest NIKKOR Z DX-format lens yet1, and has the added benefit of a power zoom (PZ) for more creative versatility and great looking video. The 12-28mm f/3.5-5.6 PZ VR is designed to capture sharp and immersive content that lets you get more of what matters in the frame; more friends, more expansive landscapes and more freedom to create without limits. Featuring an extremely versatile zoom range from an ultra-wide angle 12mm to 28mm2, this lens is a must-have for any vlogger or creator who wants to get the whole story in the shot, and dynamically change-up the frame smoothly and consistently. The ultra-wide angle is also great for everything from larger-than-life landscapes, grand interiors, tabletop photos and group selfies where no one gets left out. Surprisingly small and light for such a wide zoom, the NIKKOR Z DX 12-28mm weighs only approximately 7.3 oz, making it easy to hold with an extended arm. It’s perfectly mated to lightweight cameras such as the ultra-compact and capable Nikon Z 30, Z 50 or the retro inspired Z fc. “Nikon is committed to equipping content creators with the tools they need to make videos and photos that look great, and we are very excited about this latest addition to our growing system of creator-centric cameras and lenses,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Whether you’re vlogging or just want a super-lightweight and affordable wide angle for landscapes or street photography, the NIKKOR Z 12-28mm is the lens you have been waiting for.” The Lens Made for Content Creators The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR is the first NIKKOR Z lens utilizing a power zoom with linear drive, providing smooth optical zoom and other thoughtful features for creators to enhance and simplify their video recording experience. The power zoom function easily and effortlessly zooms in close to a subject, or zooms out to truly establish the scene. To suit any shooting style, the zoom can be activated by twisting the customizable zoom ring on the barrel, with designated buttons on the camera body, or when using the ML-L7 Remote Control3 (included in the Z 30 Creator’s Accessory Kit). The zoom can also be controlled remotely through a PC or phone with the SnapBridge app4. Additionally, the zoom rate can be selected from 11 speed settings, within the range of 0.55 to 36 seconds, for maximum consistency when reframing your shot or adding dramatic creative flair. Autofocus is sharp, reliable and fast, working flawlessly with the eye-detection AF in Nikon cameras to keep focus on you or your subject. The lens features an STM motor drive, making it extremely silent when focusing, so viewers won’t be disturbed by the sound of camera operation. What’s more, when transitioning to a close-up of a subject, the 12-28mm has a very close minimum focus distance of only 0.19 m (0.62 ft). This lets users seamlessly move the focus from their face to a product in-hand, while the image stays sharp. Realizing that the best content often happens in real time, the lens is stabilized with Vibration Reduction (VR) that provides an effect equivalent to a shutter speed 4.5 stops faster5. This function makes it easy to capture run-and-gun footage without the distracting camera shake or shoot in low-light with minimal blur. Because of its small size and versatile angle of view, this lens is also well-suited for creating steady footage with gimbals. Main Features of the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR: Ultra-wide angle lens is ideal for vlogging and wide establishing shots but also landscapes, interior photography and city streets. Power zoom function provides smooth, consistent optical zoom that’s fully customizable with varying speeds, which can be engaged with camera buttons, zoom ring or used remotely. VR Image Stabilization reduces camera shake with up to 4.5 stops of compensation for stable video and sharp images. Close minimum focusing distance of 0.62 ft and maximum reproduction ratio of 0.21x allow for sharp and detailed shots of products, flowers, nature and other intricate details. Ultra-compact and lightweight design makes it easy to use and carry anywhere. The body of the NIKKOR Z DX 12-28mm has been designed carefully to deliver dust- and drip-resistant performance,6 with a sealing that prevents any dust or water droplets from entering the lens. Price and Availability The new NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR will be available in May 2023 for a suggested retail price of $359.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. As of April 18, 2023. Angle of view is equivalent to that of an 18-42mm lens in Full-frame/FX-format. Camera magnification buttons and 11 speed functionality supported on the Z 30 and the Z fc at time of initial release. These functions will be supported by subsequent software update. Based on CIPA Standard; this value is achieved when attached to an APS-C size/DX-format camera with the camera's VR function set. to "NORMAL", and when zoom is set to the maximum telephoto position. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.

Press release: Panasonic Announces a New Compact and Lightweight Ultra Wide-Angle Zoom Lens with Macro Capability Las Vegas, NV (January 4, 2023) – Panasonic is pleased to introduce a new cost-effective ultra-wide-angle zoom lens, the LUMIX S 14-28mm F4-5.6 MACRO based on the L-Mount system. The LUMIX S Series offers three budget-friendly lenses including the LUMIX S 14-28mm F4-5.6 MACRO (S-R1428), LUMIX S 20-60mm F3.5-5.6 (S-R2060) and LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300) to cover 14mm ultra wide-angle to 300mm telephoto. All of these lenses achieve high optical performance and stunning mobility fit to LUMIX S5 series cameras for both photo and video. The LUMIX S 14-28mm F4-5.6 MACRO is comprised of 14 lens elements in 10 groups including one aspherical ED (Extra-Low Dispersion) lens, one aspherical lens, three ED (Extra-Low Dispersion) lenses and one UHR (Ultra High Refractive Index) lens. The use of aspherical lenses realizes both high descriptive performance and beautiful bokeh. The three ED lenses effectively suppress chromatic aberration. Despite its compact size and approximately 345g of light weight, the LUMIX S 14-28mm F4-5.6 MACRO boasts 0.25 (at 14mm) - 0.5x (at 28mm) macro capability. Taking advantage of the minimum focusing distance of 0.15m at entire zoom range, it can be used for close-up shots with beautiful bokeh. It is suitable for versatile situations including sweeping landscape shots in ultra-wide-angle of view. The LUMIX S 14-28mm F4-5.6 MACRO is capable of smooth, silent operation to work with the camera’s high-speed, high-precision AF system with the sensor drive at max 240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring. Focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees to enable intended focus operation¹. The LUMIX S 14-28mm F4-5.6 MACRO also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. The LUMIX S 14-28mm F4-5.6 MACRO and LUMIX S 20-60mm F3.5-5.6 lens feature a common overall length and position of control parts to provide practical advantages in use. The weight and the center of the gravity of these lenses is similar, making it easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. The rugged dust/splash-resistant² design withstands use under harsh conditions even at -10° Celsius for high mobility. A fluorine coating is applied to the front lens element to secure water/oil-repellency. An ND/PL filter with 77mm diameter can be attached. Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. The LUMIX S 14-28mm F4-5.6 MACRO will be available at valued channel partners for $799.99 at the end of March. Notes The maximum sensitivity differs by camera model, up to 1080 degrees on S5II, S5IIX and BS1H (as of January 2023). Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. L-Mount is a trademark or registered trademark of Leica Camera AG. Design and specifications are subject to change without notice.

Press release: Wide, bright and super-light: Get more of the Story with the new 
NIKKOR Z 17-28mm f/2.8 Capture the Big Picture with Nikon’s Latest Affordable f/2.8 Zoom Lens MELVILLE, NY (September 20, 2022) Nikon Inc. has announced the NIKKOR Z 17-28mm f/2.8, the latest addition to the growing selection of extremely-capable and very affordable f/2.8 zoom lenses. This new full-frame lens combines the versatility of an ultra-wide angle of field view with the benefits of large fixed aperture, putting low light performance and gorgeous bokeh within reach. “The amount of NIKKOR Z lenses continues to increase at a rapid pace, giving all kinds of creators mirrorless lenses built with the latest in optical innovation,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The new NIKKOR Z 17-28mm f/2.8 is derived from the same mutual concept as the recent NIKKOR Z 28-75mm f/2.8 lens, establishing a series of affordable zooms that open a gateway to fast-aperture performance and absolute versatility.” The NIKKOR Z 17-28mm f/2.8 is a lens for storytellers, captivating the viewer with vast landscapes, grand interiors or enveloping their senses with the starry night sky. The combination of the ultra-wide angle perspective and bright constant f/2.8 aperture liberates the creator, turning everyday scenes into impressive images and videos that grab the viewers’ attention or establish the scene. This wide aperture not only enhances the lens’ low light performance, but also creates a gorgeous out-of-focus area to make the subject pop. Scenes that were previously difficult to photograph are easier than ever to capture in vibrant detail, such as a packed dance floor at a wedding reception or a backlit subject within a cityscape. The new NIKKOR Z 17-28mm f/2.8 is ready to go anywhere. This extremely lightweight and portable lens weighs in at only 450 g (15.9 oz), which is approximately 30% lighter than the NIKKOR Z 14-24mm f/2.8. It’s also lighter and more compact than the NIKKOR Z 14-30mm f/4 lens, and uses a 67mm threaded mount for circular polarizers or neutral density filters. The lens’ minimal weight and internal zooming make it easy to pack or carry anywhere, and create an ideal partner for gimbals since the balance of the lens never changes. The lens is constructed for creators who aren’t afraid to go off the beaten path in pursuit of their content. The entire lens is sealed to prevent entry of dust and water droplets¹, while the front element features an antifouling coating which makes it easy to wipe away dirt, smudges and fingerprints. The NIKKOR Z 17-28mm f/2.8 puts an emphasis on sharpness, utilizing an optical formula that employs a Super ED glass element for maximum image quality at all focal lengths. Autofocus speed is blazing fast, thanks to the use of a high-speed stepping motor (STM), working seamlessly with Nikon Z mirrorless cameras to acquire critical focus on faces and eyes within the frame. The STM is also nearly silent, significantly reducing drive noise during video recording. Video content creators will especially appreciate the minimized focus breathing and click-less control ring for smooth exposure transitions. For additional versatility in photos and video, minimum focus distance is a mere 7.56 inches (0.19 m)², letting users get close-up for products and beauty shots with a magnificently blurred background. Pricing and Availability The new NIKKOR Z 17-28mm f/2.8 will be available in late October 2022 for a suggested retail price of $1,199.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Footnotes ¹ Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. ² At 17mm zoom position. * SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Specs: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 17–28 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 13 Groups - 11 Special elements / coatings: Three aspherical elements, two extra-low dispersion (ED) elements and one Super ED element Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.19× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 450 g (0.99 lb) Diameter - 75 mm (2.95″) Length - 101 mm (3.98″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - No

Press Release: SIGMA Announces 16-28mm F2.8 DG DN | Contemporary Lens, a Wide-Angle Zoom with Uncompromising Optical Performance in a Compact Body Ronkonkoma, NY – June 1, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the upcoming release of the 16-28mm F2.8 DG DN | Contemporary, the latest high-performance zoom lens in the SIGMA Contemporary line, and a perfect companion to the current 28-70mm F2.8 DG DN | C. The new 16-28mm F2.8 DG DN | Contemporary is designed to achieve optimal balance for a wide-angle zoom lens. An expressive ultra-wide angle of view, incredibly sharp optics, bright constant aperture, and robust yet lightweight construction all come together in one easy-to-use package. Available for Sony E-mount and L-Mount systems, this full-frame, mirrorless zoom lens is equally suitable for both still photography and video use. With inner zoom and focusing mechanisms, a high-speed stepping motor, and a convenient front filter thread, this lens offers premium imagery and video quality in a compact, balanced body, ideal for use on a gimbal. Paired with the similarly compact 28-70mm F2.8 DG DN | Contemporary lens (sold separately), users have the flexibility to handle a wide variety of compositions, all at F2.8 brightness, and all with outstanding clarity, contrast, and focusing performance. The SIGMA 16-28mm F2.8 DG DN | Contemporary lens will be available in the U.S. at SIGMA Authorized Dealers for a retail price of $899 in late June 2022. Learn more about the SIGMA 16-28mm F2.8 DG DN | Contemporary: https://www.sigmaphoto.com/16-28mm-f2-8-dg-dn-c _______________________________________________________________ Exclusively for mirrorless cameras | Compatible with full-frame cameras C | Contemporary SIGMA 16-28mm F2.8 DG DN Effortless freedom. A high performance compact ultra-wide zoom with a constant F2.8 aperture. Uncompromising optical performance within a compact body Convenient form-factor allowing more freedom and usability Exceptional build quality with intuitive ergonomics Supplied accessories: Petal-type lens hood (LH756-01), Front Cap (LCF-72 III), Rear Cap (LCRII) Available mounts: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. __________________________________________________________________ The full-frame SIGMA 16-28mm F2.8 DG DN | Contemporary combines exceptional optical quality, a bright F2.8 constant aperture and a robust and lightweight body, opening up new possibilities for L-Mount and Sony E-mount shooters who need professional results in a compact package. With its excellent field curvature correction, the 16-28mm F2.8 DG DN | Contemporary is able to achieve exceptional edge-to-edge sharpness, which is essential for most wide-angle applications. It boasts five FLD elements and four aspherical lens elements to ensure optimal image quality with minimal aberrations. The lens has an inner zoom mechanism that keeps overall length consistent throughout the entire zoom range, helping it feel balanced in the hand. The inner zoom also means the lens' center of gravity stays fairly constant, so it's perfect for gimbal use. A front filter thread allows filters to be attached more easily. The lens boasts an exceptionally compact form-factor, weighing in at just 450g and measuring just 100.6mm in length*, which makes it a highly practical optic that is portable enough for everyday shooting. It's especially appealing for landscape, wedding and travel photographers who need to carry their kit for long periods. Lightweight, versatile and extremely capable, SIGMA's 16-28mm F2.8 DG DN | Contemporary offers photographers effortless freedom at the ultra-wide end. [Key Features] 1. Uncompromising optical performance within a compact body Optimized with the latest optical design technology, the 16-28mm F2.8 DG DN | Contemporary is a high-performance optic that delivers exceptional image quality despite its compact size. The two large-diameter aspherical lens elements and five ideally arranged FLD glass elements (whose characteristics mirror that of fluorite) keep the lens light and compact while effectively suppressing the lateral and vertical chromatic aberrations that often diminish the image quality of other ultra-wide lens designs. The lens also utilizes the advanced digital correction capabilities of modern cameras to enable it to achieve such impressive image quality from such a small body. An F2.8 constant aperture gives a shallow depth-of-field for blurry out-of-focus areas, which is especially useful when shooting close-ups. The bokeh is smooth and circular thanks to the nine rounded diaphragm blades, which means the background never distracts from the in-focus subject. SIGMA has also taken extensive measures to counter ghosting and lens flare, which are caused by reflections inside the lens barrel. The Super Multi-Layer Coating ensures that the 16-28mm F2.8 DG DN | Contemporary delivers punchy, high contrast results even in the most difficult of backlit conditions. 2. Convenient form-factor allowing more freedom and usability The new 16-28mm has a front filter thread built in, which allows neutral density and polarizing filters to be attached more easily. This is especially useful for landscape photographers and film-makers. By using a stepping motor to control the AF actuator, the autofocus of the 16-28mm F2.8 DG DN | Contemporary is both fast and silent, making it ideal for shooting photography and video in quiet environments. The inner zoom mechanism allows the lens to maintain the same length throughout the entire zoom range and with almost no shift to its balance point. The resulting stability will be appreciated by anyone looking to use the lens with a gimbal, or for hand-held or vlog-style video shoots. The inner zoom mechanism also greatly contributes to the lens' favorable physical dimensions: at a length of 100.6mm, a diameter of 77.2mm and a weight of only 450g*, its compactness rivals wide-angle zooms with slower maximum F4 apertures. Paired with the SIGMA 28-70mm F2.8 DG DN | Contemporary, photographers are able to cover ultra-wide to medium telephoto focal lengths with only two lenses. Their combined weight of only 920g makes for an extremely versatile, compact lens system with uniform F2.8 brightness. 3. Exceptional build quality with intuitive ergonomics The lens is constructed using specially selected lightweight materials including Thermally Stable Composite (TSC), a polycarbonate with a thermal contraction rate similar to that of aluminum. This enables the lens to function at peak performance even in environments with harsh temperature differences, as the metal and plastic parts contract and expand at similar rates. The precision of each individual component and the simple beauty of the finished product are made possible thanks to the craftsmanship and expertise of SIGMA's staff, the company's unparalleled manufacturing technology and the rigorous quality control at SIGMA's only production base in Aizu, Japan. Compact and lightweight, the 16-28mm F2.8 DG DN | Contemporary lens is a sophisticated but versatile photographic tool that offers photographers and film-makers the perfect blend of portability and performance. *size and weight measurements given for L-Mount version [Additional Features] Lens construction: 16 elements in 11 groups, with 5 FLD and 4 aspherical lens elements Inner zoom Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with front filter (72mm) Compatible with Lens Aberration Correction Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO). Support for DMF and AF+MF Super Multi-Layer Coating Focus Mode switch Petal-type lens hood (LH756-01) Mount with dust and splash-resistant structure Support for switching between linear and non-linear focus ring settings (L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately; L-Mount only) Designed to minimize flare and ghosting 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Every single lens is evaluated with SIGMA's proprietary MTF measuring system Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 16–28 mm Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 16 Groups - 11 Special elements / coatings - 5 FLD, 4 aspherical Focus Minimum focus - 0.25 m (9.84″) Maximum magnification - 0.18× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 450 g (0.99 lb) Diameter - 77 mm (3.03″) Length - 101 mm (3.98″) Sealing - Yes Zoom method - Rotary (internal) Filter thread - 72 mm Hood supplied - Yes Hood product code - LH756-01 Tripod collar - No