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  1. Press release: Fujifilm Introduces FUJINON GF20-35mmF4 R WR, a Compact and Lightweight, Ultra Wide-Angle Zoom Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation is pleased to announce the launch of FUJINON GF20-35mmF4 R WR lens (GF20-35mmF4 R WR), a compact and lightweight, ultra wide-angle (UWA) zoom lens for GFX System cameras. GF20-35mmF4 R WR’s focal length ranges from the UWA at 20mm to the wide-angle at 35mm (equivalent to 16mm – 28mm in the 35mm format). With the UWA coverage, the lens can freeze information-dense subject matters such as a wide landscape or cityscape with precise details in high resolution, powered by the large-format sensor¹ in the GFX System. “Photographers will be able to expand creative horizons with what is now our widest GF lens, with numerous options to beautifully freeze every detail in landscape, travel and architecture photography. It also has the added convenience of a constant F4 maximum aperture throughout its focal range, which ensures exposure consistency and fast, accurate autofocusing regardless of the focal length,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “Unlike traditional large-format photography gear which is heavy and bulky, the compact and lightweight design of GF20-35mmF4 R WR enables mobility for photographers on-the-go.” Main product features: UWA zoom lens offering premium image quality The optical construction of GF20-35mmF4 R WR comprises 14 elements in ten groups, including three aspherical, one ED aspherical and three ED elements, for effective control of distortion and chromatic aberration. With these elements, the lens delivers high-resolution images of up to 100-megapixels with edge-to-edge sharpness at all focal lengths and aperture settings. The optical quality is further ensured through Fujifilm’s unique, Nano GI coating technology, which cuts down reflected light to minimize ghosting and flare, boosting sharpness, color and detail. Compact design that brings mobility to large format equipment Measuring just 4.4 inches (112.5mm) and weighing 25.6 oz. (725g), GF20-35mmF4 R LM WR has the filter thread size of 82mm despite being an UWA zoom lens, which allows photographers the versatility of choosing a variety of filters when creating landscape images. In addition, GF20-35mmF4 R WR uses an internal zoom mechanism, so its physical length and weight remain constant at every focal length. A total of four aspherical elements are used in each of the lens groups to optimize the overall number of elements and their configuration, thus efficiently correcting aberrations to maintain advanced image quality while keeping the compact form factor. The concave lens surface of strong curvature, typically seen in UWA lenses, is applied with a specialized coating with even thickness to minimize ghosting. As part of the design construction, magnesium alloy is used for components around the lens mount to make it lightweight and robust at the same time. Rugged design for all conditions Like all FUJIFILM G Mount lenses, GF20-35mmF4 R WR features a weather-resistant design with 12 sealed points protecting the lens from dust and moisture, while also keeping it functioning in temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water, fingerprints and other marks. Pricing and Availability GF20-35mmF4 R WR is expected to be available in early October 2022, at a manufacturer’s suggested retail price of $2,499.95 USD and $3,200 CDN. For more information about GF20-35mmF4 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/gf20-35mmf4-r-wr/. Footnotes: ¹ Fujifilm’s GFX System products incorporate a large-format sensor that measures 55mm diagonally (43.8mm x 32.9mm) and is approximately 1.7 times larger than a 35mm full-frame sensor. Specs: Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 20–35 mm Lens mount - Fujifilm G Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - Yes Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 14 Groups - 10 Special elements / coatings - Three aspherical, one aspherical extra-low dispersion (ED), three ED elements. Focus Minimum focus - 0.35 m (13.78″) Autofocus - Yes Full time manual - Yes Distance scale - No DoF scale - No Physical Weight - 725 g (1.60 lb) Diameter - 89 mm (3.48″) Length - 113 mm (4.43″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Tripod collar - No
  2. Press release: TAMRON Announces the Launch of the World's [1] First Mirrorless Zoom Lens with a Maximum Wide-Open Aperture of F2 Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Covers Wide-Angle Through Telephoto Range and Features New Function Customization 35-150mm F/2-2.8 Di III VXD (Model A058) September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience. This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject. Proprietary software tool TAMRON Lens Utility™ for lens function customization This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. Functions of TAMRON Lens Utility l Custom Switch settings A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body *The function of Focus Set Button can be cleared l Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring l Firmware update PRODUCT HIGHLIGHTS 1. The world's first F2-2.8 fast-aperture zoom lens The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise. 2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography. 3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one! 4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise. 5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups 6. Compact body with 35-150mm zoom range and fast F2 maximum aperture 7. New design provides enhanced grip and greater intuitive operation 8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience 9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF [1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON) [2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately. Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 35–150 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F2–2.8 Minimum aperture - F16–22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 21 Groups - 15 Focus Minimum focus - 0.33 m (12.99″) Maximum magnification - 0.17× Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1165 g (2.57 lb) Diameter - 89 mm (3.5″) Length - 158 mm (6.22″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No
  3. Press release: Sony Electronics Announces the World’s Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™ Latest Addition to Sony’s E-mount Lens Line-Up Offers Evolved Image Quality and Operability for Full-Frame, Content Creation SAN DIEGO, CA – March 22, 2022 – Sony Electronics Inc. today introduced the FE PZ 16-35mm F4 G (model SELP1635G) – a wide-angle power zoom with evolved image quality, high performance AF (autofocus), and superior operability designed to meet the needs of today’s creators. Developed with Sony’s vast expertise in lens design, the FE PZ 16-35mm F4 G delivers outstanding performance and control in the world’s lightesti full-frame wide-angle power-zoom lens with a constant F4 aperture. The compact hybrid lens offers refined image quality, reliable G lens rendering, and industry-leading AF performance in a remarkably compact form factor that will appeal to both photo and video content creators. The FE PZ 16-35mm F4 G is ideal for everything from video production and vlogging to street and landscape photography, offering a variety of outstanding hybrid features such as incredible resolution, beautiful bokeh, and fast and precise AF. In addition, Sony’s newest lens offers advanced video features including an innovative power zoom function and refined capabilities such as an independent aperture control ring for even more creative control. “The needs of our community are our top priority. As the content creation landscape continues to evolve and the worlds of still imaging and video continue to merge, we are constantly developing new products to meet this growing demand for hybrid content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “With an advanced feature set and unmatched portability and flexibility, The FE PZ 16-35MM F4 G is perfectly designed to meet these evolving needs and ensure that today’s creators can realize their full vision.” Evolved Image Quality for Photos and Videos The FE PZ 16-35MM F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a lightweight, compact lens. The optical path includes two AA (advanced aspherical) elements and a conventional aspherical element for an accurate image across the frame and 16-35mm zoom range. One Super ED (extra-low dispersion), and one ED glass element control chromatic aberration, while one ED aspherical element controls both chromatic and spherical aberration. The use of AA elements in an advanced optical design also ensures excellent close-up performance throughout the zoom range – minimum focusing distance is 11 inches (0.28 meters) at 16mm and 9.5 inches (0.24 meters) at 35mm, with a maximum magnification of 0.23x. Additionally, an optimized coating effectively suppresses flare and ghosting for clear, well-defined images. A circular aperture and carefully designed control of spherical aberration work together to deliver smooth, deep full-frame bokeh that adds visual impact. High-Performance Autofocus The FE PZ 16-35mm F4 G utilizes two XD (Extreme Dynamic) Linear motors to control autofocus. The fast response and smooth, quiet operation of this system gives users new creative freedom. With Sony’s flagship Alpha 1 body it is possible to maintain accurate focus while shooting stills continuously at up to 30fps (frames per second)[i] and up to 120fps in movie mode. Focus is especially critical when shooting slow motion 4K up to 120fps or 8K movies[ii]. The FE PZ 16-35mm F4 G works with Alpha cameras[iii] to reliably focus, and smoothly and silently track even fast-moving subjects. High-thrust XD Linear Motors, optimized optics, and responsive control add up to extraordinarily precise AF performance while keeping the lens compact with internal focus. Advanced Features for Video Including a New Power Zoom Function Based on feedback from leading creators, Sony specifically designed the FE PZ 16-35MM F4 G to deliver the refined imagery and control for today’s video needs. It features the latest lens technology to reduce focus breathing as well as focus and axial shift when zooming to ensure the highest quality video is easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording. For the first time in a Sony Alpha lens the FE PZ 16-35mm F4 G uses four XD linear motors for the power zoom function in addition to the two XD linear motors used for focus. With this newly designed electronic power zoom system, the FE PZ 16-35mm F4 G provides advanced control with the response and immediacy of non-powered manual zoom. It features both a zoom ring and a zoom lever with variable zoom speed that makes it easy to execute super-slow, fast or constant-speed change in focal length. Power zoom also minimizes camera shake or movement that can occur when operating a traditional zoom ring, and when used with compatible cameras, users can customize the zoom ring direction to suit shooting conditions. Zoom can also be controlled with the zoom lever on compatible cameras. Remote operation is also possible when using the Imaging Edge™ Mobile app[iv]. As an added benefit, users can operate buttons and controls on compatible cameras or accessories for convenient zoom control, including the GP-VPT2BT Bluetooth Grip and Remote Commander RMT-P1BT to remotely control zoom while the camera is mounted on a gimbal[v]. Furthermore, Linear Response MF ensures high repeatability as the focus ring responds directly and repeatably to subtle control when focusing manually. An aperture ring makes manual aperture/iris control fast, direct, and easy. The aperture ring includes a switch that can select aperture click stops that are ideal for photography or de-click operation for smooth iris control which is ideal for video. Superior Mobility, Control and Reliability World-class design and technology come together to deliver a compact, lightweight lens that also includes focus, zoom and aperture/iris rings and power zoom for unprecedented mobility and handling. Using internal focus and internal zoom, the overall length of the lens remains constant during use for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting or use with a matte box. The focus ring can be easily controlled while shooting movies, and the adjacent focus and zoom rings are different sizes so they can be easily operated by feel while viewing the monitor. More convenient features on the FE PZ 16-35mm F4 G include the Iris Lock Switch that can be engaged to prevent the aperture ring from being accidentally moved between the auto and F4 - F22 settings and the customizable focus hold button for convenient control. As the world’s lightesti F4 wide-angle power-zoom lens, the FE PZ 16-35MM F4 G weighs just 12 ounces (353 grams), 30% less than the Vario-Tessar T* FE 16–35 mm F4 ZA OSS and is just 3.17 inches x 3.47 inches (80.5mm x 88.1mm) in size with a filter diameter of φ72mm. The lens also has a dust and moisture resistant design[vi], as well as a fluorine front element coating to keep it clean and reliable for outdoor use. Pricing and Availability The new FE PZ 16-35mm F4 G will be available in June 2022 for approximately $1,200.00 USD and $1,500.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – FE PZ 16-35MM F4 G (CA) – FE PZ 16-35MM F4 G A product video on the new FE PZ 16-35MM F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE PZ 16-35MM F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information. Notes Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 4K: 3,840 x 2,160 pixels. 8K: 7,680 x 4,320 pixels. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to WiFi. See Imaging Edge terms and conditions/privacy policy for details. Zoom operation depends on the body used. Refer to the help guide for details. Not guaranteed to be 100% dust and moisture proof. Sony FE PZ 16-35mm F4 G Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 16–35 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F4–22 Minimum aperture - F4 Aperture ring - Yes Number of diaphragm blades - 7 Optics Elements - 13 Groups - 12 Special elements/coatings: 2 advanced aspherical elements 1 extra-low dispersion (ED) element 1 aspherical element 1 Super ED element 1 ED aspherical element Focus Minimum focus- 0.28 m (11.02″) Maximum magnification - 0.23× Autofocus - Yes Motor type - Linear Motor Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 353 g (0.78 lb) Diameter - 81 mm (3.17″) Length - 88 mm (3.47″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Tripod collar - No
  4. Press release: Panasonic Introduces a Redesigned F2.8 Large Aperture 24-70mm Wide Zoom MFT Lens LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-ES12035) December 14, 2022 Newark, NJ - Panasonic today announced a new large-aperture wide zoom lens, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (35mm camera equivalent: 24-70 mm) for the LUMIX G Series, a display of its continued commitment to the development of Micro Four Thirds lenses to fulfill the needs of its customers. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is a versatile lens ideal for virtually any shooting situation thanks to its large aperture, O.I.S. (Optical Image Stabilizer) integration, compact size, and lightweight profile. This lens is a redesigned replacement for the LUMIX G X VARIO 12-35 mm / F2.8 II ASPH., widely considered one of Panasonic’s best LUMIX G Micro Four Thirds lenses. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is comprised of fourteen lens elements in nine groups, including four aspherical lenses, one UED (Ultra Extra-Low Dispersion) lens and one UHR (Ultra High Refractive Index) to achieve high optical performance. The glass material of the UHR lens element is newly updated with higher transmittance to achieve greater natural color reproduction. Panasonic’s unique nano surface coating provides effective antireflection and produces clear description. Due to its thin coating with nanometer-level microstructure and an ultra-low dispersion ratio, the reflection of the entire wavelength of 380-780 mm, including visual light range, are reduced. Together with a newly adopted light-shielding part, occurrence of ghost and flare is minimized. For more versatile use, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features shorter focusing distance of 0.15m (at wide-end) with a larger magnification ratio of 0.21x (at 17mm), compared with the conventional LUMIX G X VARIO 12-35mm / F2.8 II ASPH. with 0.25m of focusing distance and 0.17x of magnification ratio. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. offers smooth, silent operation with the camera’s high-speed, high-precision contrast AF system, with the sensor drive at a maximum 240 fps. It also excels in video recording performance with a mechanism that suppresses focus breathing and includes a micro-step aperture control for smooth exposure change. Combined with the camera’s body I.S. and the lens’ O.I.S., Dual I.S. 2 provides effective hand-shake correction. The external design has also been refined compared to the previous lens. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features stunning mobility with its approximately 306 g compact size, light weight, and rugged dust/splash-resistant* design that withstands use under harsh conditions even at 10 degrees below zero centigrade. The filter diameter is 58 mm, with a 7-blade circular aperture diaphragm. The LEICA DG VARIO-ELMARIT 12-35mm will be available at valued channel partners at the end of February 2023 for $899.99. Design and specifications are subject to change without notice. *Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. Specs: Lens type - Zoom lens Max Format size - FourThirds Focal length - 12–35 mm Image stabilization - Yes Lens mount - Micro Four Thirds Aperture Maximum aperturen - F2.8–22 Minimum aperture - F2.8–22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Rounded blades Optics Elements - 14 Groups - 9 Special elements / coatings: Four aspherical elements, one Ultra Extra-Low Dispersion (UED) element and one Ultra High Refractive Index (UHR) element Focus Minimum focus - 0.15 m (5.91″) Maximum magnification - 0.21× Autofocus - Yes Motor type - Linear Motor Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 306 g (0.67 lb) Diameter - 68 mm (2.66″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 58 mm
  5. Press release: Fujifilm Announces FUJINON GF 35-70mm F4.5-5.6 WR Lens Valhalla, N.Y. – September 2, 2021 - FUJIFILM North America Corporation is pleased to announce the introduction of FUJINON GF35-70mmF4.5-5.6 WR lens (GF35- 70mm), an interchangeable lens for the FUJIFILM GFX System of large-format cameras. GF35-70mm is a compact and lightweight zoom lens, weighing approximately 13.7 ounces (390g), with outstanding image-resolving performance and focal length range. The highly portable form factor broadens the scope of applications for GFX System cameras equipped with a large format sensor*1. “GF35-70mm is a new concept, portable zoom for the GFX System, combining excellent versatility with mobility and portability,” says Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation’s Electronic Imaging Division. “It’s rugged, yet lightweight design is combined with its incredible adaptability to make it an invaluable part of any photographer’s gear.” Product features: Advanced versatility that covers the focal lengths required to capture day-to-day scenes GF35-70mm covers versatile focal lengths from 35mm in wide-angle to the standard 70mm (equivalent to 28mm-55mm in the 35mm film format) to cater to a wide range of photography situations, including landscape, portraiture and street photography. At 35cm, the lens features the second shortest minimum working distance among interchangeable lenses for the GFX System, enabling a close-up shot of a subject approximately 25cm from the front-most element of the lens. This means it has a broad shooting range, from the dynamic wide-angle framing to the standard framing style with a natural perspective. GF35-70mm consists of 11 elements, including one aspherical element and two extra-low dispersion (ED) elements, in nine groups. Its advanced image- resolving capability, with well-controlled spherical and chromatic aberrations, provides precise depiction of each scene. The most compact and lightest-weight body among GF lenses offering high- speed autofocus (AF) and advanced mobility GF35-70mm is optically designed to balance image quality with compact portability, weighing approximately 13.7 ounces (390g) and measuring 73.9mm (when retracted)*2) with the filter thread size of 62mm, an impressive achievement for a standard zoom designed for large-format sensor cameras. Even when mounted on the FUJIFILM GFX100S or FUJIFILM GFX50S II mirrorless digital cameras, the combined weight is less than 3 pounds (about 1,300g). The compact and lightweight focusing elements are driven with a stepping motor for fast and accurate AF performance, attaining focus on a subject nearly instantaneously to capture the perfect moment. Whisper-quiet AF makes it suitable not only for stills but also for video recording. The lens also supports the GFX System’s Face / Eye Detection AF modes. Fast and highly-accurate AF is achieved in as quickly as 0.13 seconds in near- silence for near-instantaneous focusing on the main subject’s face / eyes*3.This is particularly effective in portraiture that involves subject movements, permitting a momentary change in facial expressions to be captured. The lens is weather-resistant at 9 locations, and can be used with weather- resistant GFX System cameras in temperatures as low as 14°F (-10°C). The lens withstands rain even when it is mounted on the camera for hand-held shooting, providing shutter opportunities in the toughest of conditions. Support information This lens uses a manual retractable barrel structure. Before shooting, manually rotate the zoom ring to extend the barrel to the wide-angle 35mm position, which is the barrel’s default position. GF35-70mm is currently expected to be available late November, 2021, at a manufacturer’s suggested retail price of $999.95 USD ($1,250 CDN). For more information, please visit https://fujifilm-x.com/en-us/products/lenses/gf35-70mmf45-56- wr/. *1 A large-format camera contains an image sensor measuring 55mm diagonally (43.8mm x 32.9mm), with the area approx. 1.7 times that of a full-frame 35mm sensor *2 The lens measures approx. 96.4mm when fully extended. *3 When in the Phase Detection AF mode on the FUJIFILM GFX100S; Compliant with the CIPA guidelines Specifications Principal specifications Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 35–70 mm Image stabilization - No Lens mount - Fujifilm G Aperture Maximum aperture - F4.5–5.6 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 11 Groups - 9 Special elements / coatings - 1 aspherical + 2 ED Focus Minimum focus0.35 m (13.78″) Maximum magnification0.28× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 390 g (0.86 lb) Diameter - 85 mm (3.35″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 62 mm Hood supplied - Yes
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