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Press Release: Fujifilm Debuts X100VI Mirrorless Digital Camera X100VI’s iconic dial-based design and advanced technology includes new features for content creators of all types; special limited edition also announced in celebration of Fujifilm’s 90th anniversary. VALHALLA, N.Y., February 20, 2024 - FUJIFILM North America Corporation is pleased to officially announce the highly anticipated launch of FUJIFILM X100VI digital camera ("X100VI", pronounced X100 Six), the newest model in the popular X100 Series. X100VI offers outstanding image quality in a compact, lightweight body, and features Fujifilm’s legendary color reproduction technology, which is best experienced through its revered Film Simulation modes, a feature, users have come to expect from all Fujifilm digital cameras, along with In-Body Image Stabilization (IBIS) and enhanced video capabilities. “The viral popularity of our X100 Series cameras has shown us time and time again that making images is as tactile as it is technical,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging Division. “X100VI continues this tradition by bringing our most advanced imaging technology to an image-making experience that feels organic and familiar to creatives of all levels.” Product Features X-TransTM CMOS 5 HR and X-Processor 5 deliver high image quality and high performance. X100VI is equipped with the back-illuminated X-TransTM CMOS 5 HR sensor1 with approximately 40.2 megapixels. The sensor has an impressive pixel structure that allows light to be efficiently captured compared to prior X100 Series cameras. Additionally, ISO 125, which on the previous X100V model was only an extended sensitivity option, is now available natively on the X100VI. With its fixed, 23mmF2.0 lens, X100VI delivers sharp, high-resolution images. X100VI comes with 20 of Fujifilm’s popular Film Simulation modes, including the new REALA ACE mode, which applies a diverse range of distinctive tones to the user’s images. REALA ACE mode offers faithful color reproduction and high-contrast tonality, making it suitable for a wide variety of subjects and situations. The camera incorporates an impressive autofocus (AF) prediction algorithm for reliable focusing, even when recording continuously-moving subjects. X100VI uses the subject detection AF X-Processor 5 to accurately track a range of subjects. Built using deep-learning AI technology, it can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones 2. Enhanced high performance to maximize X100VI’s range. X100VI is the first camera in the X100 Series to incorporate a 5-axis, in-body image stabilization function with up to 6.0 stops3, while generally maintaining the X100 Series' characteristic compact size and lightweight, only having increased in weight by 1.52 ounces over the previous model. The "Advanced Hybrid Viewfinder" allows the user to switch freely between the optical viewfinder (OVF) and the electronic viewfinder (EVF), pursuing the rangefinder style of photography that has been a hallmark of the X100 Series. The EVF is equipped with a high-resolution OLED panel with approximately 3.69 million dots, optimizing the immersive shooting experience. The "Electronic Range Finder" (ERF) function allows a small EVF to be simultaneously displayed on the OVF. Using this feature, the photographer can view either the entire frame or the area of critical focus, increasing the capabilities of a standard optical viewfinder. The ERF function is highly convenient, especially for street photography. X100VI is capable of 6.2K/30P movie recording, a first for the X100 Series. The camera is also equipped with a tracking AF function during movie recording to ensure high-quality content creation. X100VI offers an accessory-free, native Camera to Cloud integration for Adobe’s Frame.io, which allows users to wirelessly connect any X100VI to an active internet connection, authenticate it to Frame.io, and automatically upload photos and videos just moments after they are created. This can drastically reduce the amount of time needed to reach the end of any post-production workflow. X100VI is the latest in FUJIFILM‘s digital camera portfolio to integrate Frame.io’s Camera to Cloud technology, joining X-H2, X-H2S, and GFX100 II in offering the capability. Sophisticated, functional product design. As with the prior model, aluminum is used for the top and bottom surfaces of the X100VI body. Aluminum, which features a high degree of malleability, is pressed and machined for crisp, clean edges, and the surface is finely blasted for a smooth texture. In addition, anodized aluminum is used on the camera surface to produce a high-quality finish. X100VI’s ultra-thin tilt LCD monitor can be stored in a fully flat position, a design leveraged from the X100V. The stylish, integrated body design allows for a variety of shooting styles, from high to low angles. The shape of the grip has been fine-tuned to ensure a secure yet comfortable feel. The positions of the buttons on the back of X100VI have been designed to maximize ease of operation with the right hand, enabling extremely comfortable shooting while utilizing the viewfinder. Wide variety of compatible accessories enhance X100VI’s capabilities. Weather resistance is available for X100VI when the optional AR-X100 adapter ring (MSRP $49.99 USD/$50.00 CAD, available in silver and black) and the PRF-49 protection filter (MSRP $55.99 USD/$70.00 CAD) are used in conjunction with X100VI’s lens. This allows the user to continue making images in challenging weather conditions. Fujifilm’s optional LH-X100 lens hood (MSRP $139.99 USD/$100.00 CAD, available in black and silver) is also compatible with X100VI. In addition to being lightweight and precisely crafted from machined metal, the hood is cleverly designed not to obstruct the field of view when looking through the viewfinder, thus achieving light- shielding performance. Two separately offered FUJIFILM conversion lenses allow the user to change the focal length without changing the optical performance of X100VI, thereby enhancing the photographic field. WCL-X100 II (MSRP $349.95 USD/$450.00 CAD, available in silver and black) is a dedicated wide conversion lens that multiplies the fixed focal length by approximately 0.8x, converting it to 28mm (35mm format equivalent), while the TCL-X100 II (MSRP $349.95 USD/$450.00 CAD, available in silver and black) is a dedicated teleconversion lens for narrowing the field of view by multiplying the fixed focal length by approximately 1.4x, converting it to 50mm (35mm format equivalent). Adding the separatelt offered, LC-X100V genuine leather case (MSRP $79.99 USD/$100.00 CAD) ensures the X100VI can be carried in style. The battery and the user’s memory card can be inserted and removed from the camera without the need to remove the camera from this case. Limited Edition X100VI Units Also Announced To celebrate Fujifilm’s 90th anniversary year in 2024, a special Limited Edition of 1,934 X100VI cameras will be made available by Fujifilm, worldwide. The Limited Edition camera body is engraved with the corporate brand logo from Fujifilm’s founding in 1934, and each unit bears a unique serial number. These numbered X100VI units are packaged in a special, soft-release box that includes a special strap and Fujifilm history cards. The Limited Edition X100VI units will be available in extremely limited quantities and vary depending geographical location. Please contact your local Fujifilm sales and marketing company to explore the opportunity to purchase the item in your area. Pricing and Availability: X100VI is expected to be available from Fujifilm dealers early March 2024 at a Manufacturer’s Suggested Retail Price of $1,599.95 USD and $2,159.99 CAD. X100VI Limited Edition is expected to be available directly from Fujifilm commencing in late March 2024 at a Manufacturer’s Suggested Retail Price of $1,999.99 USD and $2,699.99 CAD. For more information about X100VI, please visit https://fujifilm-x.com/en-us/products/cameras/x100vi. 1 X-TransTM is a trademark or registered trademark of FUJIFILM Corporation. 2 Subjectdetectionsettingshouldbeon"Bird"todetectinsects,andon“Aircraft"todetectdrones. 3 CIPAcompliant,Pitch/yawdirection,whenEVF/LCDisused

Press Release: NIKON RELEASES FIRST MAJOR FIRMWARE UPGRADE VER. 2.0 FOR THE NIKON Z 8 Nikon Also Releases Updated Free NX Tether Ver. 2.0 Utility Software to Seamlessly Support Professional Photographer and Videographer Workflow MELVILLE, NY (February 6, 2024) – The critically acclaimed, editorially celebrated and award-winning Nikon Z 8 is getting even better. Today, Nikon announced the availability of the first major firmware update for the Z 8, Firmware Ver. 2.0. This free update adds multiple features and enhancements for still-image, video capture and improved workflow. Additionally, Nikon has also announced availability of the latest version of NX Tether, Nikon’s free tethering software for still and video professionals. “The Nikon Z 8 already offered best-in-class features; with this latest update, we are once again proving that we are always listening to our customers and will work to surpass their expectations,” said Naoki Onozato, President and CEO of Nikon Inc. “We also realize that our users’ workflow is an important part of the job, and NX Tether Ver 2.0 is an example of the software ecosystem we can provide that integrates seamlessly to enhance the capture experience.” Z 8 Firmware Ver. 2.0 Similar to the feature previously added to the Nikon Z 9, a dedicated option for birds has been added to the AF subject-detection options, increasing bird-detection performance in a variety of situations and providing greater support for bird photographers. Additionally, support for the Auto Capture function enables automatic shooting when the subject meets one or more pre-configured criteria, providing users with new options for both stills and video shooting. The update also adds Pixel Shift shooting, which enables the creation of super high-resolution photos by using dedicated software to merge multiple NEF (RAW) files captured with the function. With the Z 8’s high- resolution sensor, images can be captured with an astonishing 180 megapixels. Pixel Shift shooting is ideal for capturing the finest details in subjects with intricate designs, such as buildings and art pieces, while providing precise rendering of the subject’s colors, textures, and structures. There's more to love with the update, as Rich Tone Portrait Picture Control is added to enable the rendering of rich tones while retaining skin details for portrait photography. In combination with other functions such as Skin softening and Portrait impression balance, portrait photographers have more control than ever. More functions and operations can now be assigned to custom controls, and users now have access to new shutter volume and sound options. Primary Updates: Z 8 Firmware ver. 2.0 A dedicated [Birds] option has been added to the Z 8’s AF subject-detection options. In addition to increased detection, tracking and AF performance with complicated and high-contrast backgrounds such as forests and mountains, this option better enables the detection of birds in various circumstances, including flying, perched and even those with unique-looking appearances. The Auto Capture function has been added, enabling the automatic shooting of stills and video when the subject meets one or more pre-configured criteria. The three criteria that can be configured are a [Motion] option that detects subjects that move in a designated direction, a [Distance]1 option which begins shooting when a subject is within a certain range of distances, and a [Subject detection] option that detects people, animals, vehicles, or airplanes within the frame. Firmware version 2.0 adds Pixel Shift shooting, allowing users to create high-resolution photos by using dedicated software to merge multiple NEF (RAW) files recorded with the camera mounted on a tripod or otherwise stabilized. For portrait photographers, the addition of the Rich Tone Portrait Picture Control increases options for portraiture by realizing the rendering of portraits with rich tones while retaining skin details. This Picture Control is ideal for the creation of a base image in scenes where retouching is presumed, such as at weddings and for studio photography. In combination with the variety of other functions offered by Nikon for portrait photography, such as Portrait impression balance and Skin softening. Other functions, and additional enhancements to operability and functionality: The number of functions and operations that can be assigned to custom control has increased. o A function has been added that enables users to exit zoom with a half press of the shutter-release button when focus mode is set to manual focus. New shutter sound and volume options. An option that allows users to choose the width of focus-point borders has been added. An option that allows users to choose not to record shooting orientation information in image EXIF data has been added. A new [Prefer focus point (face priority)] option that centers the display on a face when one is detected while scrolling through photos during playback zoom has been added. 2.0 firmware can be found on Nikon's website

Press Release: HASSELBLAD UNVEILS THE 907X & CFV 100C ENHANCING MEDIUM FORMAT PHOTOGRAPHY WITH VERSATILITY & UNMATCHED IMAGE QUALITY Hasselblad, a pioneer in medium format photography, introduces the 907X & CFV 100C, a fusion of modular design and advanced technologies that offer three distinctly different photographic abilities, presenting the most compatible Hasselblad 100-megapixel medium format camera to date. Building on its iconic design, the 907X & CFV 100C has been upgraded with a new 100-megapixel back-illuminated sensor, doubling the resolution of its predecessor, the 907X & CFV II 50C. A MODULAR DESIGN. THREE APPLICATIONS. THE 907X CAMERA BODY The 907X & CFV 100C combine to create the smallest and most powerful medium format camera in the industry. This dynamic combination is compatible with all XCD, HC/HCD, and Xpan lenses, uniting high optical lenses to produce the best image straight out of the camera. HASSELBLAD V SYSTEM FILM CAMERAS The CFV 100C breathes new life into Hasselblad V System cameras, such as the 500 and 200 series. Photographers can use their beloved film camera with the powerful CFV 100C sensor to produce the same picture quality of the digital age while also providing the unique experience of shooting at waist level. The CFV 100C keeps a classic timeless in every sense of the word. TECHNICAL CAMERAS With the CFV 100C, technical film cameras will reap the benefits of its 100-megapixel sensor, helping photographers, museums, or institutions meet rigorous and precise photographic needs. The 3.2-inch touchscreen display and 2.36 million resolution, with its superior flexibility and colour richness, provide photographers with an easy-to-use experience and a cost-effective digital solution for a technical camera. UNIQUE DESIGN AND ICONIC HERITAGE The 907X & CFV 100C provide users with the unique experience of capturing images at waist level. Its classic design, waist-level viewfinder, leather-like coverage, and chrome frame are tailored for individuals who seek to showcase their unique taste and appreciation of vintage aesthetics. The viewfinder can be tilted upward from 40 to 90 degrees to provide photographers with a range of perspectives. UNPARALLELED IMAGE QUALITY, LIFE LIKE AND TRUE TO COLOUR The CFV 100C, combined with the Hasselblad Natural Colour Solution (HNCS), ensures colours are captured with unparalleled accuracy, reproducing scenes just as the human eye perceives them. Photographers can capture their subjects with true and natural colour presentation in both JPG or RAW format. With a 16-bit colour depth, the CFV 100C presents approximately 281 trillion colours, providing photographers with an extensive palette for capturing the full visual spectrum. The CFV 100C introduces an ISO sensitivity as low as 64, producing image quality that is delicate, pure, and rich in lifelike details. With an impressive 15-stop dynamic range for preserving rich light and dark details, the CFV 100C ensures a smooth and natural transition in every image, allowing photographers to push creative boundaries. ADVANCED AUTOFOCUS AND FACE DETECTION The 907X & CFV 100C introduce users to its Phase Detection Autofocus (PDAF) with 294 zones spread over the 100-megapixel sensor surface. Covering an impressive 97% of the focus range, this advanced autofocus technology ensures every shot is sharp and precisely focused. Its face detection capabilities make capturing portraits easier in various locations. BUILT-IN STORAGE SYSTEM The CFV 100C boasts a remarkable 1TB of built-in storage space, marking it as the first modular camera with built-in storage capabilities. The 1TB of built-in storage space allows users to store up to 4600 RAW images directly on the camera. This exciting new feature eliminates photographers' concerns about running out of storage during crucial moments or not being able to locate a memory card. REDUCED WEIGHT AND COMPACT SIZE The 907X & CFV 100C weighs 120g less than the 907X & CFV 50C, making it lightest, smallest and high-resolution medium format camera in the industry. The reduction in weight enhances comfort during extended shoots, minimizing fatigue and contributing to improved stability for handheld photography. WHERE TO GET IT The Hasselblad 907X & CFV 100C has an MSRP of USD $8,199. It is now available to order online. See details of the new product at www.hasselblad.com.

Press Release: Sony Electronics Announces New Firmware Updates to Cinema Line Cameras Plans Include Updates to Cinema Line Cameras: FX30, FX3 and FX6 SAN DIEGO – Jan. 17, 2024 – Sony Electronics announces upcoming updates for the FX6, FX3 and FX30 cinema cameras at the BSC Expo 2024 in London, exhibiting its extensive range of filmmaking technology. The new firmware updates showcase Sony’s commitment to its cinema line. The ILME-FX6 ver.5.0 firmware update is expected from May 2024 or later and will include: The addition of 1.5x de-squeeze function for anamorphic lenses Integrated high-quality 3D LUT processes inspired by the VENICE cinema camera, which allows for more accurate color processing Monitor & Control App v2.0 features (ex. Waveform, False color) Breathing Compensation Expansion: More lenses will be supported including 100-400 GM and the 200-600 G lenses The firmware update for FX3 and FX30 is expected from September 2024 or later and will include: Addition of Shutter Angle: Users will be able to choose from both Shutter Speed/Shutter Angle similar to what is available with the FX6 Ability to add clip flags to mark shots SRT/RTMP/RTMPS support for live streaming via the Creator’s App The firmware updates will be available free of charge starting in May 2024 for the FX6 ver.5.0 and the FX30/FX3 updates will be available starting in about September 2024.

Press release: Firmware Version 2.0 for LUMIX G9II To Support HDMI RAW Data output for BRAW and Pro Res RAW recording. Newark, NJ (December 4th, 2023)  Today, Panasonic announced the upcoming release of the Ver.2.0 firmware update program for the LUMIX G9II to offer more flexible workflow. The firmware program will be available on the LUMIX Global Customer Support website. LUMIX G9II Firmware Version 2.0 *Details are still under development and subject to change. RAW video output over HDMI to Blackmagic Design external recorder [5.7K] / [C4K] / [5.8K(4:3)] / [4.4K(4:3)] 12-bit RAW video data can be output over HDMI to Blackmagic Video Assist 5" 12G HDR and Blackmagic Video Assist 7" 12G HDR, to be recorded as Blackmagic RAW. *DaVinci Resolve or DaVinci Resolve Studio is required to play back and DaVinci Resolve Studio to edit Blackmagic RAW data. *Please refer to the Blackmagic Design website for information on the corresponding firmware version of Blackmagic Video Assist 5" 12G HDR and Blackmagic Video Assist 7" 12G HDR. *All functions may not be available depending on the situation. *When recording in C4K 120p/100p or 5.7K 60p/50p, constant bitrate 5:1 or less is recommended for SSD recording and 8:1 or less for SD card recording. RAW video output over HDMI to ATOMOS external recorder [5.7K] / [C4K] / [5.8K(4:3)] / [4.4K(4:3)] 12-bit RAW video data can be output over HDMI to ATOMOS “Ninja V” “Ninja V+” “Ninja” “Ninja Ultra” “Shogun” “Shogun Ultra” “Shogun Connect” devices, to be recorded as Apple Pro Res RAW. *All functions may not be available depending on the situation. *Please check here for compatible firmware versions of external recorders. https://panasonic.jp/support/global/cs/dsc/connect/index.html *“Ninja V” “Ninja” “Shogun” does not support some RAW video data. *Software that supports Apple ProRes RAW is required to edit RAW video recorded. *A LUT (Lookup table) exclusively designed for RAW video is available on the following customer support website to make the same color grading as V-Log/V-Gamut. https://panasonic.jp/support/global/cs/dsc/download/lut/s1h_raw_lut/