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Press release: THE NIKON Z f: INNOVATION THAT DRIVES CREATIVITY The Nikon Z f is the Beautiful Convergence of Groundbreaking Technology + Iconic Design MELVILLE, NY (September 20, 2023) - Today Nikon announced the release of the Z f, a full-frame mirrorless camera that harmonizes a timeless aesthetic with the best of Nikon’s next-gen camera technology, derived directly from the acclaimed Z 8 and flagship Z 9. At first glance, the Z f is a definitive statement in functional design that ignites the desire to craft an image. Looking closer, it’s a veritable powerhouse of modern performance fueled by the EXPEED 7 processing engine that enables an enhanced AF system, impressive speed and astounding low-light capability. The new processing power also adds incredible new features such as pixel-shift shooting, the most advanced in-body stabilization of any Z series camera, plus the addition of a dedicated monochrome mode. “It’s exciting to see the leaps in innovation that propelled the Z 9 trickling down, making the latest technology and features more accessible than ever before inside the Z f, a camera which is a beautiful marriage of form and function,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The Z f is more than a means to simply capturing an image; using the camera is an experience unto itself, one which not only sparks creativity, but also elevates the user's intent with its advanced performance and feature set.” Technology Forward The Z f is equipped with the EXPEED 7 image-processing engine, enhancing response time, burst speed and AF performance, while adding new features to create an entirely new category of Z series full-frame mirrorless. The 24.5-megapixel full frame BSI CMOS sensor effortlessly captures stunning colors and incredible definition with minimal noise and stellar dynamic range, even in challenging light. This well-balanced sensor is paired with an AF system that offers 3-D Tracking plus subject detection developed with Deep Learning technology, detecting and locking on to 9 different types of subjects. Similar to the Nikon Z 8, the camera finds people, dogs, cats, birds, cars, motorcycles, bicycles, trains and planes. It can even detect the world’s smallest1 size of a face in the frame — approx. 3% of the frame's longest side. The AF system uses 299 AF points in Auto Area AF, covering 96% of the horizontal axis of the frame, making it easy to lock on and track a subject, even near the edge of the viewfinder. When the inspiration hits to go fully manual, the Z f uses Eye/Face-Detection in MF mode, recognizing the eye and allowing users to magnify the area on the screen to nail critical focus. With the additional processing power, the Z f achieves 5-axis in-camera vibration reduction (VR) image stabilization equivalent to an 8.0-stop2 increase in shutter speed, the best among Nikon Z series cameras. The Z f is also the world’s first camera3 to support focus-point VR4, which minimizes blurring at the focus point rather than the center of the frame, even when subject is positioned near the edge of the viewfinder. The camera is also capable of high-speed continuous shooting at approx. 14 frames per second, or up to 30 frames per second5, when High-Speed Frame Capture+ (C30) is set. To ensure no shot is missed, the camera is also capable of using the Pre-Release function to start recording before the shutter is fully pressed.6 What's more, the additional processing power in combination with the BSI sensor improves low-light performance, raising the standard ISO range from 100 to 64,000. In challenging light, even fine details and textures come out sharp and clear with rich saturation, while mid-tones, where noise tends to increase, come out much cleaner than before. For those who want the ultimate in fidelity while reducing moiré, false colors and noise for immersive depth, the Z f is the first Nikon camera capable of pixel-shift shooting7 to create images up to 96 megapixels. Ideal for landscape, architecture and commercial artists, the system works by subtly shifting the image sensor position when capturing between 4, 8, 16 or 32 RAW (NEF) files, acquiring more accurate color information and massive resolution. Forever Iconic The heart of the Z f is “fusion”- an idea embedded in the name while paying homage to important models through Nikon’s history. It represents the fusion of past, present and future. With an iconic exterior design reminiscent of the FM2, the Z f links Nikon’s heritage of innovation and precision craftsmanship. The magnesium-alloy body is durable and features a glossy finish, which is adorned with a classic Nikon logo. The characters on the mechanical dials for shutter speed, ISO and exposure compensation are all etched, and provide the user with satisfying tactile response, while the feel of the shutter-release button was given meticulous consideration. Black and white capture is an ageless medium, one that lets the user see a different perspective and explore the principles of light in new ways. The Z f includes a physical switch to engage a dedicated B&W photo mode, which enables multiple monochromatic Picture Controls. In addition to the sharp, dynamic and higher-contrast “Monochrome” mode in Picture Control, the new “Flat Monochrome” mode reproduces tones with a smooth gradation from shadow to light, rich in mid-tones for a warm, soft impression. The new “Deep Tone Monochrome” mode expresses high-contrast and highlights by bringing more emphasis to dark tones, keeping mid-tones dark and with fewer blocked shadows. Primary features of the Z f Full-frame 24.5-megapixel BSI CMOS sensor combined with the new EXPEED 7 Processing engine for amazing fidelity and image quality paired with stellar processing power. Excellent AF tracking capability with 3D-tracking mode for photographers and dedicated Subject-tracking AF in video mode. With up to 299 points in Auto-area AF, the range of coverage and number of focus points used in Auto-area AF mode have been increased for better focus acquisition performance with distant or moving subjects. The first full-frame Z-series mirrorless camera to be equipped with a vari-angle touchscreen monitor. Starlight view mode boosts display brightness for users to visually confirm composition in extremely dark scenes. It also achieves sharp focus with the low-light limit extendable down to -10 EV.8 Video frame rates and resolutions up to 4K UHD 30 oversampled from 6K,9 as well as 4KUHD 60P (DX-mode) and 1080/120P with recording times up to 125 minutes.10 The first Nikon camera to feature video recording in shutter-priority auto mode, letting the user select the shutter speed, while the camera adjusts the aperture and ISO. In-camera, 10-bit H.265 recording, allowing users to record full-scale video directly to the camera without the need for an external recorder. The first Z-series camera to support Touch Fn for adjustment of camera settings while framing pictures in the viewfinder. The user is now able to move the focus point via the LCD screen while looking through the viewfinder. Supports the merging of NEF (RAW) images shot with pixel shift shooting to create a highly detailed image up to 96 megapixels. Fast shooting, with up 14 fps bursts plus High-Speed Frame Capture+ (C30), which achieves high-speed continuous shooting at up to 30 fps. Pre-Release Capture is also available, buffering the images before the shutter is fully depressed. Advanced features for dedicated portrait photographers include the skin softening function and a portrait impression balance function for users to better achieve the portraits they intended. Rich Tone Portrait Picture Control is a new setting that better captures details of the subject’s complexion. Equipped with two memory card slots, one compatible with widely available UHS II SD cards and the other compatible with Micro SD cards. Rugged and reliable construction, with magnesium alloy on the front and top covers, for maximum durability with minimal weight. The camera is engineered with high dust- and drip-resistance,11 effective sealing on the exterior cover joints, shutter-release button and vari-angle mechanism. Additionally, an electro-conductive coat that keeps the surface clean from dust and a fluorine coat that makes for easier cleaning. In addition to the basic black body, the Z f lets users express their own style through six different color options. These premium exteriors render the embossed artificial leather sections of the camera — covering the grip and all around to the rear of the folding camera monitor — in three rich, expressive standard colors (Indigo Blue, Sepia Brown, Bordeaux Red) and three deep, warm natural colors (Sunset Orange, Moss Green, Stone Gray), rendered with individually matching surface textures. These colors will be sold in limited quantity and will be sold exclusively through the Nikon Store. Price and Availability The new Nikon Z f will be available in mid- October 2023 for a suggested retail price of $1999.95* for the body only, with the retro-styled NIKKOR Z 40mm f/2.0 SE for an SRP of $2239.95*, or with a NIKKOR Z 24-70mm F/4 S lens for an SRP of $2599.95*. The additional color options will be available as body-only for an SRP of $2099.95* exclusively from the Nikon Store. Nikon is working with SmallRig to develop a custom grip bracket, which will be available at a later date. For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit Nikonusa.com. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. 1. Among mirrorless cameras available as of August September 20, 2023. Statement based on Nikon research. 2. Measurement performed based on CIPA Standards in [Normal] VR mode using the NIKKOR Z 24-120mm f/4 S at the telephoto end. 3 Among mirrorless cameras available as of August September 20, 2023. Statement based on Nikon research. 4. Not effective when a NIKKOR Z lens with built-in VR is used, AF-area mode is set to [Auto-area AF] and multiple focus points are displayed, or video recording is in progress. 5. Fixed to JPEG [normal]. Use of recommended cards is advised. When the electronic shutter is used, rolling shutter distortion may occur according to subjects and shooting conditions. 6. Pre-Release Capture is available only with shooting in [C30] High-Speed Frame Capture+ release mode, which supports continuous shooting at up to 30 fps. 7. With use of NX Studio Ver.1.5.0. 8. Measured in photo mode at ISO 100 and a temperature of 20 °C/68 °F using single-servo AF (AFS) and a lens with a maximum aperture of f/1.2. 9. 4K UHD/30p, 25p, 24p recording is only available at an image area setting of [FX]. 10. H.265 8-bit (MOV), [Auto temperature cutout]: [High], at 23℃/73℉, ENEL15c Rechargeable Li-ion Battery, and USB power delivery. Use of recommended cards is advised. 11. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.

Press release: The LUMIX G9II Capture the Decisive Moment New Sensor and New Engine Boasting Outstanding Photographic Performance PDAF technology implemented in LUMIX G Series for the First Time Flagship Micro Four Thirds Model for Still Images with Improved High-Speed Performance and Ergonomics Newark, NJ (September 12, 2023) – Panasonic is proud to announce the launch of the LUMIX G9II digital mirrorless camera, equipped with a new sensor and Phase Detection Auto-Focus (PDAF) technology. The LUMIX G9II is the first camera in the Micro Four Thirds LUMIX G Series to feature PDAF technology. In line with the growing need to produce highly creative artwork and photography using diverse methods, this new model creates high-resolution, high-quality images and rich colors straight out of camera. Furthermore, with a new auto-focus technology that combines Panasonic’s accumulated expertise in recognition technology with PDAF, and a high-speed burst shooting mode that ensures decisive moments are always captured, this new model boasts significantly improved power and high-speed performance. The camera supports photographers from various fields using a system that can be combined with the compact and lightweight LUMIX G Micro Four Thirds lenses for ultimate flexibility. The new 25.2-megapixel Live MOS Sensor and new engine produce high-resolution images in outstanding quality with rich color tones, while the hybrid PDAF technology enables accurate auto-focus and high-speed tracking of fast-moving subjects. Moreover, burst shooting at 60 fps in AFC mode and SH pre-burst recording*1 that begins before the shutter is released ensures that the decisive moment is always captured, even with dynamically moving subjects. LUMIX’s popular image stabilization system is further improved, combining 8-stop*2 B.I.S. (Body Image Stabilizer), 7.5-stop*3 5-axis Dual I.S. 2, and advanced Active I.S. for incredible video image stabilization. Together, these functions provide even greater support for handheld shooting of dynamic scenes that would previously have been difficult to capture. In addition, creators can enjoy enhanced monochrome photo styles with new LEICA Monochrome and REAL TIME LUT for preferred color settings. Through this next-generation digital mirrorless camera, Panasonic intends to respond to the needs of creators who are pursuing methods of creative expression that go beyond the boundaries of photography and videography. Main features 1. Equipped with a new sensor, new engine, and the first PDAF implementation in LUMIX G Series for outstanding photographic performance and high-speed response New 25.2-megapixel Live MOS Sensor for high resolution and high-speed response (13+ stop*4 V-Log/V-Gamut, Dynamic Range Boost*5) New engine that achieves natural, three-dimensional textured images and ensures high-speed processing of high bitrate video Use of new AI-powered recognition technology (developed using deep learning technology) for real-time auto-focus recognition that now recognizes cars, motorcycles, and animal eyes for improved precision in subject recognition 2. Advanced high-speed performance to ensure decisive moments is always captured Burst shooting at 60 fps in AFC mode and reinforced buffer memory for continuous burst shooting over three seconds for ensuring the capture of targeted moments SH pre-burst recording*1 that can begin shooting up to 1.5 seconds before the shutter is released and take approximately 113 consecutive shots Robust image stabilization system with 8-stop*2 B.I.S. (Body Image Stabilizer), 7.5-stop*3 5-axis Dual I.S. 2, with perspective distortion correction for video, and high mode for advanced Active I.S. Highly-mobile camera system combined with the compact, lightweight, and diverse range of LUMIX G Series lenses 3. New modes expand the possibilities of creative photography REAL TIME LUT function enabling personalized color expression through use of LUT files Enhanced monochrome mode with newly added LEICA Monochrome for deep black-white contrasts Hand-held 100-megapixel High Resolution mode and Live View Composite mode to expand the range of photographic options 4. A launching point for video creation 4:2:0 10-bit 5.8K (4:3) full sensor recording/ 5.7K (17:9) enables flexible framing options for various social media formats 4:2:0 10 bit C4K/4K 120p/100p enables slow motion videos Apple ProRes*6 video, which delivers high image quality at low compression, reducing the load on the computer during post-production and allows non-linear editing without transcoding, streamlining your workflow from start to finish. Recording and playback are supported using an external SSD via USB Active I.S. Technology corrects shake when shooting on the move Pricing and Availability: The LUMIX G9II will be available at valued channel partners in early November for $1899.99 MSRP. *1 When the ambient temperature is high or Pre-Burst recording is performed continuously, even if you press the shutter button halfway, Pre-Burst may not operate to protect the camera from overheating. Wait until the camera cools down. *2 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=60mm (35mm film camera equivalent f=120mm), when H-ES12060 is used. *3 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=140mm (35mm film camera equivalent f=280mm), when H-FSA14140 is used. *4 When shooting video at a setting of over 60 fps (including slow and quick mode), the luminance range provides 12+ stops. *5 The dynamic range boost will not function when shooting video at a setting of over 60 fps (including slow and quick mode), when using the SH burst function for still images, and when combining slow shutter speeds of more than 1/15 seconds with ISO. *6 Apple and ProRes are trademarks or registered trademarks of Apple Inc. in the United States and/or other countries.- Please see the website for video performance information, details, and specifications of the LUMIX G9II.

Press Release Introducing the OM SYSTEM Tough TG-7 Compact Digital Camera Your ultimate companion for outdoor photography, combining rugged durability with incredible macro shooting capabilities BETHLEHEM, PA, September 13, 2023 - OM Digital Solutions Corporation is pleased to announce the release of the OM SYSTEM TG-7, the latest addition to the OM SYSTEM Tough series, available from late September 2023. This rugged camera is designed to deliver exceptional performance, with dustproof and shockproof capabilities, enduring falls from up to 2.1 meters and resisting forces up to one hundred kilograms. The Tough TG-7's underwater shooting modes complement its waterproof abilities up to fifteen meters, and it remains functional in freezing temperatures down to -10°C. The camera can be utilized with the PT-059 Underwater Housing (sold separately) for usability in depths of up to forty-five meters. Its Field Sensor System automatically acquires location and environmental data, enhancing the shooting experience. The TG-7 features a compact, lightweight, and durable design, embodying the essence of the OM SYSTEM brand. Beyond its Tough features, the TG-7 boasts a brilliant F2.0 high-speed zoom lens, RAW recording, and a 4x optical zoom lens with an F2.0 aperture for fast shutter speeds and reduced subject blur. The Variable Macro System allows close-up capabilities as close as 1 centimeter from the lens's edge with a maximum image magnification of 7x, expanding macro photography boundaries. Additional features include a Construction Mode, accessories for system expansion, built-in GPS and sensors, support for vertical video, Pro Capture Mode, Interval Shooting with Time Lapse Movie generation and USB Type-C charging. The OM SYSTEM Tough TG-7 empowers photographers to capture extraordinary images in any environment, whether underwater, in freezing temperatures, or on rugged terrains. For more information, visit http://explore.omsystem.com/tg-7. Pricing & availability for OM SYSTEM TOUGH TG-7 The TG-7 will be available from late September 2023 at a suggested retail price of $549.99 US / $749.99 CAD. Detailed product specifications for the OM SYSTEM TG-7 Please see the OM SYSTEM website for detailed product specifications: http://explore.omsystem.com/tg- 7 Waterproof up to 15m1, freezeproof down to -10°C, and extraordinary shockproof capabilities. Unmatched Tough performance for photography anytime, anywhere. The OM SYSTEM Tough TG-7 features meticulously sealed construction throughout the entire camera body, complemented by a dual-lock mechanism on crucial openings, like the battery cover. This exceptional engineering guarantees waterproof performance for underwater shooting to depths of 15m and powerful dustproof performance2 safeguarding the camera from sand and dust particles. With powerful freezeproof performance down to -10°C and dual-pane protective glass on the front lens for anti-fogging, photographers can confidently venture into extreme temperature variations, such as skiing in outdoor winter conditions. This Tough camera is also equipped with shockproof construction, capable of withstanding falls from heights of up to 2.1m3, and crushproof resilience up to 100 kgf4, making it the ultimate companion for challenging shooting environments like mountains. Its compact and lightweight build, combined with unbeatable Tough performance, fulfills the demands for adventure photography. The non-slip grip ensures a secure hold, even in wet conditions. Equipped with a brilliant, F2.05 high-speed zoom lens and RAW recording for versatile creative possibilities. This model boasts a 4x optical zoom lens with a bright, high-speed, maximum F2.02 aperture at the wide-angle end. The bright F2.0 aperture allows for the usage of fast shutter speeds, reducing subject blur even when capturing fast-moving subjects. To achieve such extraordinary lens performance, advanced optical technologies were incorporated, including a DSA (Dual Super Aspherical) Lens. The image sensor is equipped with a high-speed back-lit CMOS image sensor with exceptional sensitivity performance, complemented by AR (anti-reflective) coating on both sides of the sealing glass, to suppress ghosting and flaring. Additionally, it uses the TruePic VIII image processing engine found in our interchangeable lens cameras, resulting in exceptional image quality. The camera fully supports RAW recording with in-camera RAW processing and RAW image editing and processing on a computer using our free OM Workspace software, granting photographers limitless possibilities in their creative vision. Variable Macro System that transcends human visual limits with close-up capabilities as close as 1 cm from the edge of the lens. This model excels in close-up photography, offering an impressive shooting range as close as 1cm from the lens’s edge and a maximum image magnification of 7x (35mm equivalent). Alongside the Microscope Mode, Microscope Control Mode, Focus Stacking Mode, and Focus Bracketing Mode, the Variable Macro System expands the boundaries of macro shooting by providing two optional accessories that unlock even more possibilities. With these capabilities, photographers can capture vivid images of minute subjects that go beyond the limitations of the human eye. Microscope Mode Facilitating the photography of subjects as close as one centimeter from the lens’s edge away from the end of the lens and achieving a maximum image magnification of 7x (35mm equivalent) when setting the optical zoom to the telephoto end, this camera offers a magnified shooting experience reminiscent of using a microscope. Microscope Control Mode In this mode, users can effortlessly switch between 1x, 2x, and 4x magnifications with the single touch of a button, mimicking the experience of using a microscope to observe and photograph subjects. The rear LCD monitor allows for subject magnification of up to 44.4x. Focus Stacking Mode By shifting the focus position while capturing multiple shots, this mode selectively extracts and merges only the areas in focus, resulting in a single image with an extensive depth of field. It is the perfect feature for macro shooting scenarios with shallow depth of field and limited focus areas. Users can select the number of shots, ranging from 3 to 10, providing precise control over the desired outcome. Focus Bracketing Mode This mode alters the focus position while capturing up to 30 shots, offering three levels each for focus shift and number of shots, tailored to the subject and shooting conditions. It is particularly useful for quickly focusing on challenging subjects like flower petals and insect wings. Images taken using this mode are also editable using OM Workspace to create a single image, simulating the effect of Focus Stacking Mode. Supports diverse underwater shooting styles with five shooting modes and waterproof performance down to 45m when paired with the PT-059 Underwater Housing. This model delivers exceptional waterproof performance up to a depth of 15m, making it the ideal companion for aquatic activities such as snorkeling and riverside fun. When paired with the PT-059 Underwater Housing (sold separately), it enables underwater photography at depths of up to 45m. The PT-059 can accommodate two external flash units, creating a compact yet comprehensive multi-unit flash system for stunning underwater flash photography. Five underwater shooting modes optimize settings for various scenes: Underwater Wide, Underwater Snapshot, Underwater Macro, Underwater Microscope, and Underwater HDR. Additionally, the Underwater: Shallow, Underwater: Mid-Range, and Underwater: Deep white balance modes automatically adjust based on the underwater shooting mode, but manual adjustments are also possible. Other features Full lineup of accessories for system expansion Built in GPS, air pressure, shooting direction, and temperature sensors. This model is equipped with a Field Sensor System that automatically acquires location information (latitude and longitude), temperature, water temperature, altitude (water depth), and shooting direction tracking data while traveling. Load this information into the OM Image Share (OI.Share) smartphone app to link and display the route traveled along with the altitude (water depth) in recorded images. Vertical video is also supported on this model, so videos recorded in vertical orientation on the camera are saved as vertical video files, making them easy to post on social media, etc. without the need for any editing software. Pro Capture Mode begins recording from 0.5 seconds before the full shutter press and continues sequential shooting at 10 fps, making it convenient for capturing shots that are difficult to time, such as flying insects and a milk drop coronet. Interval Shooting supports up to 299 shots. After shooting is complete, a Time Lapse Movie is automatically generated. In interval shooting, users can set shooting interval priority and exposure equalization processing to deal with sudden changes in exposure between frames. Equipped with a USB Type-C terminal, charging the battery is possible within the camera body. The RM-WR1 Wireless Remote Control enables remote shooting and features IP57 protection class dustproof and splashproof performance. The power-saving design is achieved via Bluetooth® Low Energy communication 6. This camera is capable of capturing images that comply with Japan’s Ministry of Land, Infrastructure, Transport and Tourism digital photo management information standards, utilizing the touch setting “CALS/CALS H.” The Tough TG-7 is equipped with a Construction mode, making it an ideal choice for business purposes. For details visit: http://explore.omsystem.com/tg-7 Separately available accessories For general use CSCH-128 Silicone Jacket; MSRP: $39.99 US / $53.99 CAD UC-92 Battery Charger; MSRP: $69.99 US / $74.99 CAD Wireless Remote WR-RM1; MSRP: $99.99 US / $129.99 CAD CHS-09 Float Strap; MSRP: $16.99 US / $22.99 CAD For macro photography These accessories compensate for inadequate subject brightness that often arises in close-up shooting. Both accessories easily attach to the camera, providing casual users with enhanced capabilities without the need for an external power source. LG-1 LED Light Guide; MSRP: $40.99 US / $54.99 CAD FD-1 Flash Diffuser; MSRP: $51.99 US / $69.99 CAD For underwater photography PT-059 Underwater Housing; MSRP: $299.99 US / $329.99 CAD FCON-T01 Fisheye Converter; MSRP: $125.99 US/ $169.99 CAD FCON-T02 Fisheye Converter; MSRP: $204.99 US / $209.99 CAD TCON-T01 Telephoto Teleconverter MSRP: $115.99 US / $155.99 CAD 1. Waterproof performance is based on JIS/IEC protection class 8 (IPX8) and all measurements are based on OM Digital Solutions in- house testing conditions. 2. Dustproof performance is based on JIS/IEC protection class 6 (IP6X) and all measurements are based on OM Digital Solutions in- house testing conditions. 3. The OM SYSTEM Tough TG-7 is built with a shockproof construction resistant to 2.1 m (compliant with MIL-STD810F). This model cleared drop tests under OM Digital Solutions in-house testing conditions, however OM Digital Solutions does not guarantee against damage or malfunction in all situations. 4. Kilogram-force (kgf) is the unit for measuring force exerted on an object. All measurements are according to OM Digital Solutions in- house testing conditions, and do not guarantee protection from damage or malfunction under all conditions. 5. At the wide-angle end of 25mm (35mm equivalent). 6. Compatible with wireless shooting only.

Press release: Fujifilm Bolsters its Flagship Camera Lineup with Launch of FUJIFILM GFX100 II Mirrorless Digital Camera VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation today announced the introduction of FUJIFILM GFX100 II digital camera (GFX100 II), a new flagship addition to the GFX System’s family of mirrorless digital cameras. Incorporating a 55mm large-format image sensor1 - which is nearly 1.7x larger than the 35mm image sensors found in full-frame cameras - GFX100 II produces images with broad dynamic range at a very shallow depth-of-field. GFX100 II includes a newly developed, 102-megapixel high-speed image sensor and Fujifilm’s latest 5th generation X-Processor 5 image processing engine, which doubles the signal readout speed compared to the current model2. This in turn provides unique benefits to image makers, especially in the areas of high-speed, continuous shutter mode, autofocus (AF) and video. “Imaging professionals rely on FUJIFILM GFX System cameras and lenses to take their bestimages to another level,” said Victor Ha, vice president, Electronic Imaging Division and Optical Device Division, FUJIFILM North America Corporation. “GFX100 II is another incredible design and engineering feat for Fujifilm. We’re incredibly excited to see the new creative heights that will be achieved with this camera when it gets into the hands of our photographers and filmmakers.” GFX100 II utilizes Fujifilm’s latest high-speed image sensor, along with its advanced image processing engine to deliver Artificial Intelligence (AI) based subject-detection autofocus (AF), which was most recently featured in the FUJIFILM X-H2S mirrorless digital camera. Developed with Deep Learning technology and updated with the latest prediction AF algorithm, GFX100 II now incorporates AI based subject-detection AF to quickly track and detect animals, birds, vehicles, and other fast-moving objects like insects and drones3, and it automatically keeps them in focus so that photographers can concentrate on framing their images and waiting for the perfect moment to make their image. Burst shooting performance has been increased from the current4 5.0 frames per second to 8.0 frames per second5, expanding the GFX100 II’s application across various genres, including fashion, commercial, landscape, sports, and photojournalism. An expanded buffer memory4 extends seamless burst capabilities for those once-in-a-lifetime moments. GFX100 II’s new sensor also provides enhanced capabilities for video production. The ability to internally record Apple ProRes 4:2:2, 10-bit video at 4K/60p and 8K/30p is a major first for GFX System cameras. With the use of an optional, third-party GF to PL lens adapter, multiple video recording formats can be natively accommodated on GFX100 II, making the FUJINON PREMISTA 35mm lens and Anamorphic (35mm) cinema lenses easily adaptable for various uses including cinematic applications. Additionally, GFX100 II supports three Apple ProRes codecs, i.e., Apple ProRes 422 HQ, Apple ProRes 422 and Apple ProRes 422 LT. When recording in Apple ProRes, the camera can also output h.264 and Apple ProRes 422 Proxy files, which can streamline workflows overall from production to post-production. GFX100 II also features Ethernet, HDMI Type A, and USB-C terminals for enhanced external device connectivity. Dual card slots support one CFExpressTM Type B and one SD card. CFExpressTM Type B cards are required to access the GFX100 II’s enhanced video performance features. Production workflows are additionally streamlined with the camera’s native, accessory free integration for Frame.io Camera to Cloud, which seamlessly delivers files directly to the cloud, and Atomos AirGluTM BT, which allows timecode on GFX100 II to be accurately jammed and synchronized across various compatible accessories, audio recorders, and other hardware and software products that are commonly used in video production. GFX100 II includes a total of 20 Film Simulation modes, including the new REALA ACE mode, which is based on Fujifilm’s color negative film, offering a neutral color reproduction suitable for all subject types. Additionally, Fujifilm’s innovation of the pixel structure has enabled the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can make images with incredible dynamic range and noise levels that are lower than previous GFX100 and GFX100S models. The new sensor’s photosites have been optimized to increase light use efficiency at the sensor’s edges, thus improving both image quality at the edges of the photo, and AF accuracy over the previous, GFX100 and GFX100S models. Hardware enhancements include a five-axis, in-body image stabilization (IBIS) that provides up to 8-stops of image stabilization, as well as 1.0x viewfinder magnification, and a high- magnification, high-definition 9.44-million-dot EVF. The camera's new design also features a large, sub-LCD, tilted top panel, and a fashionably textured grip. Optional Accessories FUJIFILM VG-GFX II Vertical battery grip (VG-GFX II) accommodates two NP-W235 batteries for extended image- and video-making opportunities. FUJIFILM FAN-001 Cooling fan (FAN-001) allows for extended video filming in high temperatures. FUJIFILM EVF-TL1 EVF tilt adapter (EVF-TL1) provides diverse shooting angles while using the viewfinder. Pricing and Availability GFX100 II is expected to be available in early fall 2023 at a Manufacturer’s Suggested Retail Price of $7,499.95 USD and $10,124.99 CDN. The pricing for the optional accessories is expected to be as follows: VG-GFXII – $499.95 USD and $679.99 CDN FAN-001 – $199 USD and $260 CDN EVF-TL1 – $569 USD and $750 CDN For more information on FUJIFILM GFX100 II, please visit https://fujifilm-x.com/en- us/products/cameras/gfx100-ii/. 1 An image sensor measuring 55mm diagonally (43.8mmx32.9mm) with the area approximately 1.7 times that of a 35mm full-frame sensor. 2 Compared to Fujifilm’s X-Processor 4 sensor, offered in the FUJIFILM GFX100S digital camera. 3 GFX 100 II’s “Bird” setting can be used to detect insects andthe “Airplane” setting can be used to detect drones. 4 Compared to FUJIFILM GFX100S features 5 Whe nusing GFX 100 II’s mechanicalshutter

Press release: GoPro Launches $399 HERO12 Black with Up to 2x Longer Runtimes, 5.3K and 4K HDR Video, Wireless Audio Support for Apple AirPods + Other Bluetooth Devices, Plus Powerful New Camera Features for Both Professional + Casual Enthusiasts San Mateo, Calif., Sept. 6, 2023 – Today, GoPro (NASDAQ: GPRO) announced its new HERO12 Black camera, raising the bar yet again for the small, rugged, ultra-versatile cameras the company is famous for. GoPro’s newest flagship camera has an MSRP of $399.99 and builds on the groundbreaking performance of its predecessor, enabling up to 2x longer runtimes thanks to a redesigned power management system, stunning high dynamic range (HDR) video in market leading 5.3K and 4K resolution video, support for Bluetooth audio devices, including Apple AirPods and improved HyperSmooth 6.0 video stabilization, along with a host of powerful new camera features designed to serve new users and professionals alike. An exciting part of HERO12 Black’s new capabilities is its new Max Lens Mod 2.0 accessory, which enables the market’s widest 177° field of view at 4K resolution at 60 frames per second. Max Lens Mod 2.0 can capture video and photos in three field-of-view settings—Max Wide, Max SuperView and the all-new, hyper-immersive Max HyperView—fully exploiting HERO12 Black’s extra-large 8:7 sensor to enable perspectives that are 36% wider when capturing widescreen video and 48% taller when capturing vertical video, when compared to HER012 Black’s standard lens. These market leading wide-angle perspectives are ideal for capturing everything from “feels like you’re there” first-person perspectives of your favorite sports and activities to dream-like immersion in natural settings when traveling or adventuring with friends and family outdoors. Max Lens Mod 2.0 features 2x more scratch resistant glass than its predecessor along with a durable hydrophobic lens coating that wicks water drops away. “HERO12 Black resets the bar for immersive life-capture,” says GoPro CEO and Founder Nicholas Woodman. “Our new flagship camera is the culmination of GoPro’s 21 years of experience and our passion for helping you capture and share your life in an immersive, dream-like way that makes you and your audience feel like you’re right there again, reliving your favorite experiences in vivid detail.” HERO12 Black features many new, powerful pro-minded capabilities that will also benefit more casual users thanks to their intuitive and convenient design: Wireless audio support for Apple AirPods and other Bluetooth audio devices such as earbuds, headphones and microphones—great for vlogging, scene narration and issuing voice commands to control your HERO12 Black from a distance GP-Log with available LUTs for more control and color grading in post-production Wireless timecode sync an unlimited number of HERO12 Black cameras for easy multi- camera editing with Final Cut Pro, Adobe Premier and other leading editing apps Optimized encoding that delivers smaller file sizes with no compromise to image quality More casual users who may be looking for the perfect blend of convenience and control will love HERO12 Black’s updated user interface, which includes simplified controls plus a new Vertical Capture Mode that captures vertical 9:16 aspect ratio video while the camera is mounted horizontally—perfect for sharing straight to vertically-oriented social channels. GoPro is also expanding its software experience and GoPro subscriber benefits with the launch of its new Quik desktop app. Quik desktop will be available exclusively to GoPro subscribers at no additional charge. Quik desktop brings the speed and convenience of the Quik mobile app to desktop users, but with an expanded list of features and capabilities that take advantage of a desktop computer’s processing power and screen size. Quik desktop and Quik mobile apps will sync with one another so that you can start an editing project on one app and seamlessly transition to the other for maximum convenience and flexibility. Quik desktop will be available for Mac on November 1 and Windows in Summer 2024. HERO12 Black is available today for preorder on GoPro.com for $399.99 as well as Max Lens Mod 2.0 for $99.99, or $79.99 for GoPro subscribers. Both products will be available in stores worldwide on September 13.

Press release: Sony Electronics Launches Ultra-Lightweight, E-mount Interchangeable Lens Camera for Industrial Applications, the ILX-LR1 The New 35 mm Full-Frame Image Sensor Camera Offers High-Resolution Imagery with a Compact Body, Remote Operation, and is Compatible with the Sony Camera Remote Software Development Kit (SDK) SAN DIEGO, Sept. 5, 2023 – Today, Sony Electronics announces the launch of the new ILX-LR1, an interchangeable lens camera designed for industrial use with approximately 61 megapixels 35 mm full-frame image sensor. With high resolution and in a lightweight, compact form, it is ideal for inspection, investigation, surveying, and mapping by drone. “As the industrial market for drones expands, we recognized the need for a compact, lightweight, and full-frame option that prioritizes image quality and offers remote capabilities. This is a gamechanger for many in the industry,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. “With the launch of the ILX-LR1, we’ve taken Sony’s trusted legacy and expertise in imaging and paired it with the benefits of our E-mount interchangeable lens system and Camera Remote SDK to create a versatile new ecosystem optimized for photography, which supports a diverse range of industrial applications.” High-resolution sensor for detailed images and efficient coverage The ILX-LR1 captures high resolution, low noise, and wide dynamic range images that reveal fine details like small scratches and cracks during inspection and investigation. It also has a selection of a continuous shooting capability such as 3 frames per second, which is suitable for mapping shooting, allowing for the rapid completion of high-altitude shots in a short period of time. To make the ILX-LR1 much more versatile, it is compatible with a wide range of E-mount lenses that allow for the selection of the most appropriate lens based on the project so a single picture taken from high altitude can replace several pictures from a lower-resolution camera. Lightweight and compact design, ideal for drone photography The ILX-LR1 is designed to be a small and lightweight interchangeable lens camera with a 35mm full-frame image sensor. It is approximately 3.94 inches width x 2.91 inches height x 1.67 inches depth, weighing approximately 0.53 lbs, without carrying monitor, viewfinder, or battery, but incorporating the necessary features for industrial applications. Designed for easy integration with industrial applications With the ILX-LR1’s size and functionality, it can be used for a variety of job sites and purposes such as utilities, green energy, telecommunications, transportation, construction, and land management projects. The compact, box-shaped camera has screw holes (M3)i for secure mounting, in any suitable location, on any of its six sides including for attaching to a drone, industrial machines, robots and/or submersibles. In addition, it has mounting screw hole (1/4-20 UNC) on the bottom surface. The USB Type-C and HDMI Micro (Type D) are together on the rear of the camera for easy installation. Sony Camera Remote SDK gives remote users access and control camera’s menus and other functions from their own software applications. By integrating an API into the system, it becomes possible to remotely control the camera from the user’s system, allowing for camera settings changes, shutter release, live-view monitoring, and more. Also, a customer’s applications can link unique image IDs with drone position data in post-processing. The images can be taken with a trigger signal to minimize latency of each image and drone position data. With the new Version 1.11 ii, when utilizing manual focus, it is possible to retrieve the current focus position and perform focus adjustments to desired positioniii, enabling highly reproducible and stable shooting. Also, lock switch will prevent unintended operation errors caused by the buttons on rear side. The ILX-LR1 Power & Control Terminal allows for low-latency data communication for remote applications that require an instant response, such as capturing an image at a particular moment. The ILX-LR1 supports DC 10-18V power connection and can be powered from the drone's battery for extended operation time without having to change batteries. The ILX-LR1 will be debuted at the Commercial UAV Expo Show at the Sony booth #901 in Las Vegas on Sept. 5, 2023. Pricing and Availability The new ILX-LR1 will be available in September 2023 through Sony and a variety of Sony’s authorized dealers: Camera only: MSRP $2,950 USD, $4,016 CAN.

Sony a7CR Sony a7C II Press release: Sony Electronics Releases Two New Alpha 7C Series Cameras Including the Alpha 7C R with 61MPi High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance SAN DIEGO, CA. August 29, 2023 – Today, Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE-7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 4.88 in wide x 2.8 in high x 2.5 in deep and weighs approximately 18.1 oz.) It is the second-generation version of the Alpha7 C, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography. The Alpha 7C R is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C IIii , approximately 18.2 oz). In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, meeting the expectations of creative work with mobility. Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilization provides a 7.0 stepiv shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60piii, and both models support Sony’s acclaimed S- CinetoneTM color science for rich cinematic video. In addition, they have Active Mode in-body image stabilization, AI-based auto-framing, digital-audio interface support, and other features that support high- quality video shooting. “At Sony, we're committed to continually raising the bar and elevating standards for content creators. With the introduction of the Alpha 7C II and Alpha 7C R models, we're offering an innovative solution that serves creators in both photography and videography. This fresh addition to their toolkit ensures top-tier imagery and visual performance across our state-of-the-art imaging devices. By fusing advanced technology with user-friendly design, we're empowering content creators to realize their artistic vision like never before,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7C R, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators. Main Features of the Alpha 7C II Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots. Compared to the Alpha 7 IV which is approximately 5.1 inches x 3.8 inches x 3.2 inches and weighs approximately 1.54 lbs, the Alpha 7C II is approximately 22% lighter and has approximately 45% less volume. The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting. Main Features of the Alpha 7C R Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance. Compared to the Alpha 7R V which is approximately 5.25 inches x 3.875 inches x 3.25 inches and weighs approximately 1.6 lbs, the Alpha 7C R is approximately 29% lighter and has approximately 53% less volume. The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images). In addition, with 7.0-stepiv optical 5-axis in-body image stabilization, even slight blurring at the 1- pixel level is detected and corrected. Equipped with Pixel Shift Multi Shooting that takes multiple images and combines them on a PC to create an ultra-high resolution image. By combining with the grip extension GP-X2 included with the Alpha 7C Rv, you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens. Common Features of the Alpha 7C II and Alpha 7C R 1. Compact size and high mobility Both models are easy to handle and easy to carry. Compact size (both models are approximately 4.88 in wide x 2.8 in high x 2.5 in deep) and weighi approximately 18.1 oz for the Alpha 7C II and approximately 18.2 oz for the Alpha 7C R. When combined with the wide-angle zoom lens, FE 16-35mm F2.8 GM II, announced today, it achieves the excellent image expression and high-speed AF that are unique to the G MasterTM series, with the brightness of F2.8 at full zoom range. The user can choose their favorite lens from Sony's extensive E-mount series of more than 70 lenses and enjoy a variety of image expressions in both still images and movies. 2. AF performance with improved subject recognition performance thanks to the built-in AI processing unit Equipped with the same AI-processing unit as the Alpha 7R V, which recognizes subjects with high accuracy with Real-time Recognition AF. For example, when taking a picture of a person, even if the subject strikes a complicated pose or their face is hidden, human-pose estimation technology can be used to capture and track the subject with high accuracy. In addition to the existing tracking capabilities for people and animals already found in the Alpha 7C series, it is now possible to recognize birds, insects, cars, trains, and airplanes as subjects in the new models. 3) Advanced video performance The Alpha 7C II and Alpha 7C R condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Equipped with S-Log3, which supports a wide latitude of 14+ stopsvi, it renders rich gradation with little overexposure and underexposure even in scenes with contrast. Also, in Log shooting mode, the LUT imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production. In addition, it is equipped with S-CinetoneTM, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony's Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin color and deliver cinematic quality. It also features Creative Look, which allows you to easily change the look and feel of video and still images. 4) Operability and connectivity Equipped with a touch-operable vari-angle LCD monitor, intuitive operation with the latest touch menu supports comfortable shooting. In addition to the new front dial that allows the user to assign their favorite functions, the still image/movie/S&Q switch dial, and an XGA high-resolution viewfinder, etc., the camera is easy to use. The camera is equipped with a 7.0-stepiv optical 5-axis in-body image stabilization to support stable camera work. In terms of connectivity, the camera is compatible with the smartphone application Creators' Appvii that uploads videos and still images taken with the camera to a cloud service, while allowing remote camera operation and image transfer from the camera to mobile devices. By the end of September 2023, Sony plans to support a new version of the software development kit Camera Remote SDK that enables remote operation and settings adjustments. 5) Designed with environmentally friendly principles in mind Over the past 11 years, Sony has replaced approximately 395 tonsviii of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLASTMix, are used for the camera body, reducing environmental impact without sacrificing functionality. In addition to being equipped with Sony’s Screen Reader functionx that reads menus and video playback screens aloud to assist operations, a new menu Magnify Display function has been added to support the creative activities of a variety of creators. Pricing and Availability The new Alpha 7C II will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2199.99 USD, $2999.99 CAN Camera w/ 28-60mm lens: MSRP $2499.99 USD, $3399.99 CAN The new Alpha 7C R will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2999.99 USD, $4099.99 CAN The new GP-X2 extension will be available in Fall 2023 at a variety of Sony’s authorized dealers for MRSP $159.99 USD, $214.99 CAN. For detailed product information of the new Alpha 7C II, please visit: Camera (black) only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cm2-b Camera (silver) only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/all- interchangeable-lens-cameras/p/ilce7cm2-s Camera (black) w/28-60mm lens: https://electronics.sony.com/imaging/interchangeable-lens- cameras/all-interchangeable-lens-cameras/p/ilce7cm2l-b Camera (silver) w/28-60mm lens: https://electronics.sony.com/imaging/interchangeable-lens- cameras/all-interchangeable-lens-cameras/p/ilce7cm2l-s For detailed product information of the new Alpha 7C R, please visit: Camera (black): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cr-b Camera (silver): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cr-s For detailed product information for the new GP-X2, please visit: https://electronics.sony.com/imaging/imaging-accessories/all-accessories/p/gpx2 i Approximate effective megapixels. ii Weight includes battery and memory card. iii Alpha 7C II:QFHD (3840×2160). 4K60p/50p recording is only available in Super 35mm mode. Alpha 7C R: Angle of view is approx. 1.2x when shooting 4K 60/50p movies. iv CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off. v Grip extension (model GPX2) for the Alpha 7C II sold separately. vi When shooting S-Log3. Sony internal measurement. vii Check regional availability of services and applications. viii According to Sony. Recycled materials used for product bodies and accessories from April 2012 to March 2023. ix Depending on the time of production, SORPLASTM may not be used for some parts. x Supported languages differ depending on the sales region. Product videos of the new Alpha 7C II: Product videos of the new Alpha 7C R: