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Press release: New FUJINON GF55mmF1.7 R WR Lens is Designed to Inspire GFX System Content Creators of All Types VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation announced today the launch of FUJINON GF55mmF1.7 R WR lens (GF55mmF1.7), a large-aperture prime lens offering a standard focal length of 55mm (an equivalent 35mm focal length of 44mm). Designed for a broad range of genres that include travel, street, and documentary, GF55mmF1.7 brings consistent optical quality to image makers, enabling them to deliver a wide range of photos and videos. GF55mmF1.7 features a high-speed F1.7 aperture, making it a great compliment to Fujifilm’s recently released GF80mmF1.7 R WR lens because of its similar aperture and comparatively wider focal length, with a field of view that is very similar to that of the human eye. This makes it ideal for a wide variety of applications, from intricate images with impeccable detail, to environmental portraits with wonderful balance between a subject and its out-of-focus background. “GF55mmF1.7 is designed to give image makers a versatile solution that lets them creatively shape images that make the most of our GFX System’s incredible dynamic range and unsurpassed image quality,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging and Optical Device Divisions. “Being able to make images on a GFX System digital camera at F1.7 is incredibly special – bringing an unmatched quality to the images that are created, especially when it comes to the quality of the bokeh in the image’s out- of-focus areas. It’s truly a lens made for any GFX System user and one we believe should find a permanent place in every photographer’s camera bag.” Incorporating 14 lens elements in 10 groups, including aspherical and extra-low dispersion (ED) elements, GF55mmF1.7 achieves remarkable, image-resolving performance. The provided 11 diaphragm blades create rounded bokeh, even when the lens is stopped down. The advanced lens blade design effectively controls chromatic and spherical aberrations, providing soft, creamy bokeh and detailed imagery. Key Features: Versatile Shooting with Large Aperture 55mm normal focal length provides versatility across various genres. Large F1.7 maximum aperture allows for creative control over depth-of-field. Fast and Accurate Autofocus Combines a powerful direct current (DC) motor and a GMR sensor to ensure quick, precise and near-silent autofocus (AF). Corner-to-corner sharpness is maintained across the image, even at a shallow depth- of-field. Weather-Resistant Design Weather-Resistant seals are applied in nine places to prevent dust and water from affecting lens operation. Operates at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). Weighs just 1.72 lbs (780g) and measures just 3.9 inches (99.3mm). Pricing and Availability FUJINON GF55mmF1.7 R WR lens is expected to be available in early fall 2023 at a Manufacturer’s Suggested Retail Price of $2,299.95 USD and $3,099.99 CDN. For more information on FUJINON GF55mmF1.7, please visit https://fujifilm-x.com/en- us/products/lenses/gf55mmf17-r-wr/.

Press release: Fujifilm Bolsters its Flagship Camera Lineup with Launch of FUJIFILM GFX100 II Mirrorless Digital Camera VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation today announced the introduction of FUJIFILM GFX100 II digital camera (GFX100 II), a new flagship addition to the GFX System’s family of mirrorless digital cameras. Incorporating a 55mm large-format image sensor1 - which is nearly 1.7x larger than the 35mm image sensors found in full-frame cameras - GFX100 II produces images with broad dynamic range at a very shallow depth-of-field. GFX100 II includes a newly developed, 102-megapixel high-speed image sensor and Fujifilm’s latest 5th generation X-Processor 5 image processing engine, which doubles the signal readout speed compared to the current model2. This in turn provides unique benefits to image makers, especially in the areas of high-speed, continuous shutter mode, autofocus (AF) and video. “Imaging professionals rely on FUJIFILM GFX System cameras and lenses to take their bestimages to another level,” said Victor Ha, vice president, Electronic Imaging Division and Optical Device Division, FUJIFILM North America Corporation. “GFX100 II is another incredible design and engineering feat for Fujifilm. We’re incredibly excited to see the new creative heights that will be achieved with this camera when it gets into the hands of our photographers and filmmakers.” GFX100 II utilizes Fujifilm’s latest high-speed image sensor, along with its advanced image processing engine to deliver Artificial Intelligence (AI) based subject-detection autofocus (AF), which was most recently featured in the FUJIFILM X-H2S mirrorless digital camera. Developed with Deep Learning technology and updated with the latest prediction AF algorithm, GFX100 II now incorporates AI based subject-detection AF to quickly track and detect animals, birds, vehicles, and other fast-moving objects like insects and drones3, and it automatically keeps them in focus so that photographers can concentrate on framing their images and waiting for the perfect moment to make their image. Burst shooting performance has been increased from the current4 5.0 frames per second to 8.0 frames per second5, expanding the GFX100 II’s application across various genres, including fashion, commercial, landscape, sports, and photojournalism. An expanded buffer memory4 extends seamless burst capabilities for those once-in-a-lifetime moments. GFX100 II’s new sensor also provides enhanced capabilities for video production. The ability to internally record Apple ProRes 4:2:2, 10-bit video at 4K/60p and 8K/30p is a major first for GFX System cameras. With the use of an optional, third-party GF to PL lens adapter, multiple video recording formats can be natively accommodated on GFX100 II, making the FUJINON PREMISTA 35mm lens and Anamorphic (35mm) cinema lenses easily adaptable for various uses including cinematic applications. Additionally, GFX100 II supports three Apple ProRes codecs, i.e., Apple ProRes 422 HQ, Apple ProRes 422 and Apple ProRes 422 LT. When recording in Apple ProRes, the camera can also output h.264 and Apple ProRes 422 Proxy files, which can streamline workflows overall from production to post-production. GFX100 II also features Ethernet, HDMI Type A, and USB-C terminals for enhanced external device connectivity. Dual card slots support one CFExpressTM Type B and one SD card. CFExpressTM Type B cards are required to access the GFX100 II’s enhanced video performance features. Production workflows are additionally streamlined with the camera’s native, accessory free integration for Frame.io Camera to Cloud, which seamlessly delivers files directly to the cloud, and Atomos AirGluTM BT, which allows timecode on GFX100 II to be accurately jammed and synchronized across various compatible accessories, audio recorders, and other hardware and software products that are commonly used in video production. GFX100 II includes a total of 20 Film Simulation modes, including the new REALA ACE mode, which is based on Fujifilm’s color negative film, offering a neutral color reproduction suitable for all subject types. Additionally, Fujifilm’s innovation of the pixel structure has enabled the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can make images with incredible dynamic range and noise levels that are lower than previous GFX100 and GFX100S models. The new sensor’s photosites have been optimized to increase light use efficiency at the sensor’s edges, thus improving both image quality at the edges of the photo, and AF accuracy over the previous, GFX100 and GFX100S models. Hardware enhancements include a five-axis, in-body image stabilization (IBIS) that provides up to 8-stops of image stabilization, as well as 1.0x viewfinder magnification, and a high- magnification, high-definition 9.44-million-dot EVF. The camera's new design also features a large, sub-LCD, tilted top panel, and a fashionably textured grip. Optional Accessories FUJIFILM VG-GFX II Vertical battery grip (VG-GFX II) accommodates two NP-W235 batteries for extended image- and video-making opportunities. FUJIFILM FAN-001 Cooling fan (FAN-001) allows for extended video filming in high temperatures. FUJIFILM EVF-TL1 EVF tilt adapter (EVF-TL1) provides diverse shooting angles while using the viewfinder. Pricing and Availability GFX100 II is expected to be available in early fall 2023 at a Manufacturer’s Suggested Retail Price of $7,499.95 USD and $10,124.99 CDN. The pricing for the optional accessories is expected to be as follows: VG-GFXII – $499.95 USD and $679.99 CDN FAN-001 – $199 USD and $260 CDN EVF-TL1 – $569 USD and $750 CDN For more information on FUJIFILM GFX100 II, please visit https://fujifilm-x.com/en- us/products/cameras/gfx100-ii/. 1 An image sensor measuring 55mm diagonally (43.8mmx32.9mm) with the area approximately 1.7 times that of a 35mm full-frame sensor. 2 Compared to Fujifilm’s X-Processor 4 sensor, offered in the FUJIFILM GFX100S digital camera. 3 GFX 100 II’s “Bird” setting can be used to detect insects andthe “Airplane” setting can be used to detect drones. 4 Compared to FUJIFILM GFX100S features 5 Whe nusing GFX 100 II’s mechanicalshutter

Press release: SIGMA Announces release of 100-400mm F5-6.3 DG DN OS | Contemporary and 23mm F1.4 DC DN | Contemporary for Fujifilm X Mount System Ronkonkoma, NY – August 31, 2023 - SIGMA Corporation of America is pleased to announce the release of two lenses for the Fujifilm X Mount camera system. The addition of the 100-400mm F5-6.3 DG DN OS | Contemporary and 23mm F1.4 DC DN | Contemporary expands the line of SIGMA products for Fujifilm X Mount to six versatile lenses. The 100-400mm F5-6.3 is the second zoom lens for Fujifilm X Mount, joining the compact 18-50mm F2.8 DC DN | Contemporary lens; while the 23mm F1.4 joins the fast F1.4 prime lineup, which also includes the 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary and 56mm F1.4 DC DN | Contemporary lenses. The X Mount versions of these lenses join the Leica L and Sony E-mount versions which are currently available for purchase through authorized retailers. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary ($949 US) and SIGMA 23mm F1.4 DC DN | Contemporary ($549 US) will be available for Fujifilm X Mount cameras at Authorized US Dealers on September 21, 2023. Learn more about the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary lens: https://www.sigmaphoto.com/100-400mm-f5-6-3-dg-dn-os-c Learn more about the SIGMA 23mm F1.4 DC DN | Contemporary lens: https://www.sigmaphoto.com/23mm-f1-4-dc-dn-c Launch schedule of SIGMA 23mm F1.4 DC DN | Contemporary in FUJIFILM X Mount SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 23mm F1.4 DC DN | Contemporary in FUJIFILM X Mount. Long-awaited X Mount addition The SIGMA 23mm F1.4 DC DN | Contemporary ― a large-aperture wide-angle lens designed exclusively for APS-C mirrorless cameras ― will now be available for the Fujifilm X Mount. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. 
*Function available on supported cameras only. Functionality may vary depending on the camera model. Mount Conversion Service is available to convert other mounts of SIGMA 23mm F1.4 DC DN | Contemporary to FUJIFILM X Mount. https://www.sigma-global.com/en/support/purpose/mcs/ [ Key Features ] Large aperture F1.4 brightness and excellent resolution from maximum aperture The SIGMA 23mm F1.4 DC DN | Contemporary has an easy-to-use angle of view equivalent to 35mm in 35mm format, as well as the brightness of a large F1.4 aperture and high descriptive power. The optics is composed of 13 elements in 10 groups, including 3 SLD glass elements and 2 aspherical lens elements, to achieve sharp, clear images. The lens delivers excellent resolving power from the maximum aperture. Furthermore, the large F1.4 aperture allows for large, beautiful bokeh effects. The compact, palm-size body allows you to enjoy the rich descriptive power of mirrorless cameras. Careful countermeasures against flare and ghosting enable clear shooting even in backlit environments. Compact body optimized for APS-C mirrorless cameras To take advantage of the mobility of APS-C mirrorless cameras, the lens body is compact and lightweight, with a weight of 335g*, length of 79.2mm*, and filter diameter of 52mm. At the same time, the quality of the lens body itself has not been compromised. The high-precision machining technology of SIGMA's sole production facility in Aizu, Japan, has enabled the lens body to achieve the ideal balance between excellent optical performance based on the latest optical and mechanical design, and compactness. The AF drive system uses a quiet, high-speed stepping motor. The latest algorithm enables quick focusing for easy shooting. * The figures are for X Mount. * The length of a lens is measured from the filter surface to its mount. Expands the variety of APS-C format F1.4 prime lenses The SIGMA Contemporary line offers a wide variety of APS-C format F1.4 prime lenses. All of them share the concept of combining superior resolution with compactness and light weight. By combining them according to your needs, you can build a compact photographic system without compromising image quality. [ Additional Features ] Lens construction: 13 elements in 10 groups (3 SLD, 2 aspherical elements) Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with lens aberration correction
*Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.
*On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). Support DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Mount with dust and splash resistant structure Lens Hood LH554-01 Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Launch schedule of SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary in FUJIFILM X Mount SIGMA Corporation is pleased to announce the launch schedule of the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary in FUJIFILM X Mount. Long-awaited X Mount addition The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary, which was created in 2020 as the "Handy Tele Master", the DG DN version of the ultra-telephoto zoom dedicated for full-frame mirrorless cameras, will now be added for the Fujifilm X Mount. With the mirrorless large-aperture F1.4 APS-C size single focal length (16mm, 23mm, 30mm, 56mm), F2.8 zoom (18-50mm), and the addition of this super-telephoto zoom lens, SIGMA's X Mount lens lineup has expanded to six lenses. The new lineup covers a wide range of applications, from wide-angle to ultra-telephoto. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. 
*Function available on supported cameras only. Functionality may vary depending on the camera model. The switches have also been optimized for X Mount. The "AF Function Setting Switch" allows the user to select a function while the AF Function Button is pressed on the lens side. Mount Conversion Service is available to convert other mounts of SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary to FUJIFILM X Mount. About Mount Conversion Service: https://www.sigma-global.com/en/support/purpose/mcs/ [ Key Features ] Compact ultra-telephoto zoom equivalent to 600mm in 35mm format The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary for X Mount, the sixth lens to be converted to X Mount, is a ultra-telephoto zoom lens covering an angle of view equivalent to 150-600mm in 35mm format. Despite covering the 600mm equivalent ultra-telephoto range, the lens has a compact design with an length of 199.5mm, a maximum diameter of 86mm, and a weight of 1,135g. It enables ultra-telephoto photography utilizing the compact Fujifilm X Mount system. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary, designed for full-frame mirrorless cameras, can be used with an APS-C format X Mount body to deliver extremely high descriptive performance right up to the extreme periphery. Uncompromising image quality The lens construction of the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary comprises 16 groups and 22 elements, with one FLD and four SLDs used for the effective correction of aberrations and distortions. Built on the latest optical design technology and optimized for mirrorless systems, the lens ensures the same high-resolution image quality all the way to the edges. In addition, it constantly achieves high levels of optical performance and makes the most of its capabilities as a zoom lens in any condition, at every focal length from wide to telephoto, and from close-up shots to telephoto photography. A full range of functionalities that enables smooth and easy ultra-telephoto shooting In addition to a high-speed and smooth AF enabled by the stepping motor optimized to the latest algorithm, the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary incorporates powerful image stabilization (OS) of five steps* built into the lens. When combined with a camera body with image stabilization built in, the lens corrects for pitch and yaw axis rotations, providing even more powerful image stabilization. It also features the AF function setting switch to which the user may select AF lock/AF activation, and the focus limiter switch that allows optimizing the AF range according to the purpose of shooting, Zoom lock switch that fixes the zoom ring at the widest end, preventing it from rotating and causing the lens barrel to extend under its own weight during transportation, OS Switch which the user may switch between Mode 1 for general photography and Mode 2 for motor sports and other applications requiring panning. In addition, the SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary supports straight zoom, which allows photographers to zoom in and out by adjusting the hood, enabling intuitive and quick view angle adjustments. It features a “Dual action zoom” which supports both straight zoom and ring zoom. * Based on CIPA guidelines (Measured in 400mm with an APS-C size image sensor) Lightweight & Compact lens body SIGMA designed a light and durable ultra-telephoto zoom lens addition to its Contemporary line. The SIGMA 100-400mm F5-6.3 DG DN OS | Contemporary packs functionalities required for angles of view corresponding to focal lengths of 100-400mm in a compact, lightweight body. It is not merely about weight reduction, but the lens is durable, with careful selections to utilize the right materials in the right place. For instance, magnesium alloy is used for the part where a tripod socket is attached, which needs to be very strong. To allow for a pairing with camera bodies of different sizes, a tripod socket, TS-111 kit (sold separately) is available. As this helps reduce any strain on the camera body, photographers can shoot long hours without worrying about it. The tripod socket comes with a strap which also helps reduce strain on the mount when carrying the lens around or during transportation. [ Additional Features ] Lens construction: 22 elements in 16 groups (1 FLD, 4 SLD) OS (Optical Stabilizer) function Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with Lens Aberration Correction
*Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.
*On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). Super Multi-Layer Coating AF function button Focus Limiter AF function setting switch OS switch Zoom lock switch Mount with dust and splash resistant structure LENS HOOD LH770-05 PROTECTIVE COVER PT-31 Compatible with TRIPOD SOCKET TS-111 Kit Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship

Press release: Fujifilm Introduces INSTAX SQUARE SQ40 Instant Camera Company Also Unveils New INSTAX SQUARE “Sunset” Instant Film and a New Color Variation for the Popular INSTAX MINI EVO Hybrid Instant Camera VALHALLA, N.Y., June 14, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the launch of its new INSTAX SQUARE SQ40TM instant camera (SQ40), a new addition to the INSTAX SQUARE lineup of instant cameras. Fujifilm has also introduced a new INSTAX SQUARE instant film variety, “Sunset”, featuring a variety of film borders with soft color gradients designed to be reminiscent of a serene, peaceful sunset. “Consumers love our INSTAX MINI 40 instant camera, so expanding the line to also include a SQUARE format option just made sense,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Not only can INSTAX fans now have another instant camera with a classic look, but they can also now enjoy the SQ40’s large, square image area.” Key SQ40 features include: Automatic Exposure function The SQ40’s Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene. It allows even novice INSTAX instant camera users to take photos that are automatically adjusted regardless of interior or exterior conditions, producing high-quality photos on-the-spot. Selfie Mode for quicker and easier selfies Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply twisting the lens after powering the SQ40 on. Using this mode to take amazing selfies and close-ups is incredibly easy and convenient. New Film Variety Introduced: Also accompanying the launch of SQ40 is Fujifilm’s launch of the new INSTAX SQUARE “Sunset” variety of instant film. The design of this new square format instant film is inspired by the gentle gradation of the colors in the sky during a sunset. As with all INSTAX SQUARE instant film varieties, Sunset will be available in a single pack with 10 exposures. INSTAX MINI EVO Now Available in Brown: Fujifilm is also pleased to introduce brown as a new color option for its FUJIFILM INSTAX MINI EVO hybrid instant camera (MINI EVO) product line. Initially introduced in 2021 in a black camera body, MINI EVO’s unique hybrid format combines the excitement and satisfaction of traditional instant camera functionality with the capabilities of digital imaging technology to select, share, and store specific images. Paired with INSTAX MINI instant film, MINI EVO creates high-quality prints directly from the camera. Images can also be printed from a paired Smartphone camera roll using the INSTAX MINI EVO Smartphone App. Pricing and Availability: Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at a manufacturer’s suggested retail price of $149.95 USD ($189.99 CDN) and is expected to be available for purchase by the end of June 2023. For more product information, visit https://www.instaxus.com/instax-products/instax-SQ40 INSTAX SQUARE Sunset instant film is also expected to be available by the end of June 2023 at a manufacturer’s suggested retail price of $15.75 USD ($16.99 CDN) per pack (10 sheets). For more information about this new INSTAX SQUARE instant film variety, visit https://www.instaxus.com/film/square-sunset-film/. Fujifilm’s INSTAX MINI EVO hybrid instant camera in brown will be available at a manufacturer’s suggested retail price of $199.95 USD ($249.99 CDN) and is also expected to be available for purchase by the end of June 2023. For more information regarding the INSTAX MINI EVO product, visit https://www.instaxus.com/instax-products/instax-MINI-evo.

Press releise: Fujifilm Launches FUJINON XF8mm F3.5 R WR Lens Ultra-Wide Angle Prime Lens Offers Widest Focal Length in X Series Lineup VALHALLA, N.Y., May 24, 2023 - FUJIFILM North America Corporation today announced the launch of its FUJINON XF8mmF3.5 R WR Lens (XF 8mm F3.5). This lens, designed for photographers and content creators seeking an ultra-wide angle (UWA) solution, joins the XF lineup of interchangeable lenses for Fujifilm’s X Series of lightweight, compact mirrorless digital cameras. “XF8mm F3.5 is an incredibly compact, wide-angle lens that will help image makers unlock another way of creatively seeing the world,” said Lisa Baxt, marketing director, Electronic Imaging Division, FUJIFILM North America Corporation. “Its impressive wide angle of view and compact design makes it small enough to be an everyday carry item, which for photographers with specialties including landscape, architecture, or real estate is critical. We’re excited to see this lens become a must-have for everyone in the X Series family.” Main Features: FUJIFILM X Series’ widest-angle prime lens With an equivalent 35mm focal length of 12mm, XF8mmF3.5 offers the widest angle of view to date in Fujifilm’s family of X Mount lenses. Its staggering 121 degrees diagonally and 112 degrees horizontally makes it perfect for any image-making scenario that requires an especially wide field of vision. XF8mmF3.5 consists of 12 lens elements in nine groups, including three aspherical elements and two extra-low dispersion (ED) elements, thereby controlling lens distortion, spherical aberration and astigmatism to deliver advanced image-resolving performance. With XF8mmF3.5, the wide-angle lens’ characteristically short moving distance for the focusing lens is combined with the use of the Inner Focus system to achieve a fast autofocus (AF) speed as fast as 0.02 seconds1 to create dynamic action photography leveraging a full UWA perspective. As a wide-angle lens, which typically has greater-than- normal depth-of-field, its aperture can be stopped down to facilitate pan-focusing. Coupled with advanced image-resolving performance, the lens resolves all information in the frame with edge-to-edge clarity. The UWA lens depicts the content in intricate detail, e.g., tree branches and leaves in expansive wilderness or ornamental details on a building. Compact design means UWA, every day The lens’ lightweight, compact form factor provides portability, allowing users to enjoy UWA photography without being burdened with heavy or cumbersome equipment. The effective positioning of the aspherical and ED elements has enabled appropriate aberration correction and the compact and lightweight design at the same time, defying the typically large UWA lens form factor. It is just over 2 inches long, weighing approximately 7.6 ounces (215g), making it an easy everyday carry item in any photographer’s kit. Placing distortion-controlling aspherical elements at the front has effectively reduced its overall size and kept the filter thread size to the versatile 62mm, facilitating landscape photography, a popular genre for UWA lenses, and accommodating the use of a variety of filters. Dust and weather-resistant and capable of operating in low temperatures The lens barrel is weather-sealed at 10 locations to achieve dust and weather resistance and can operate in temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). The front lens element features a fluorine coating to repel water and offer protection against stains. With this added protection, users can create content virtually worry-free no matter the conditions. Pricing and Availability FUJINON XF8mmF3.5 R WR lens will be available on or around June 29, 2023 at a manufacturer’s suggested retail price of USD $799.95 and CAD $1,079.99. For more information, visit https://fujifilm-x.com/en-us/products/lenses/xf8mmf35-r-wr/. 1 Using an internal measurement method compliant with the CEPA guidelines when mounted on the mirrorless digital camera “FUJIFILM X-T4” with phase detection AF activated and the High Performance Mode turned ON

Press release: Fujifilm Launches FUJIFILM X-S20 Mirrorless Digital Camera High-Capacity Battery, High-Performance Autofocus, and Advanced Video-Recording Functions, a Powerful Story-Creation Tool Designed for the Active Content Creator VALHALLA, N.Y., May 24, 2023 – FUJIFILM North America Corporation announced today the launch of its FUJIFILM X-S20 mirrorless digital camera (X-S20). With a lightweight, compact form factor reminiscent of its predecessor, the FUJIFILM X-S10, X-S20 brings new features including AI-based subject-detection autofocus (AF), the capability to record 6.2K/30P video, and stream 4K/60P video natively through USB-C. “X-S20 is truly a dream camera for any content creator looking to take their photos and videos creation to the next level, but especially for the ones that are documenting their lives, traveling the world, or streaming their stories online.” said Lisa Baxt, marketing director, Electronic Imaging Division, FUJIFILM North America Corporation. “It offers premium image quality and advanced portability, catering to a variety of image creation styles ranging from casual self-portraits to full-fledged photography and videography. With content creators turning to digital cameras more than ever before, we are confident that X-S20 will be well received with users pushing long-form content to platforms, like Twitch, especially since no fees are required to unlock the feature.” Main features: High image quality and high-performance AF X-S20 is equipped with the back-illuminated 26.1MP sensor “X-Trans™ CMOS 4” and the high-speed image processing engine “X-Processor 5” to produce high-quality images while keeping power consumption lower than its predecessor model, X-S10. X-S20 features subject-detection AF developed with deep learning/artificial intelligence (AI) technology. In this case, AI is used to detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects and drones. The evolved AF prediction algorithm enables stable focusing even in AF-C mode. 
 The AUTO mode, which automatically selects optimum settings according to scenes, is complemented with the new AUTO Subject Detection function, which automatically detects and tracks a subject while keeping it in focus, allowing the creator to produce high-quality stills and videos with ease. X-S20 comes with 19 Film Simulation modes including “Nostalgic Neg,” characterized by high saturation and soft tonality. Users can use Film Simulation presets, designed for various subject types and scenes to produce a photographic film look and feel. High-capacity battery and high-performance in-body image stabilization (IBIS) mechanism in a lightweight form factor X-S20 features the X-S Series’ signature large grip for reliable handheld stability, while 
keeping the body compact and lightweight, weighing in at just 1.08 lbs. (491g).1 
 The use of the high-capacity battery, NP-W235, has more than doubled the number of frames in Economy Mode to approximately 800 compared to that of the previous X-S10 model. X-S20 is equipped with a five-axis IBIS mechanism that offers up to 7.0-stops2, making it easy to create images or video hand-held, even at night or in low-light conditions. 
 X-S20 features a 2.36-million-dot Electronic Viewfinder (EVF) with 0.62x magnification as well as a 1.84-million-dot rear LCD monitor with a vari-angle structure that can be positioned in a range of angles, making self-portraits easy. The camera can be also combined with the FUJIFILM Tripod Grip, TG-BT1, for vlog production. 6.2K/30P video recording and other extensive video functions including the new Vlog Mode 
 X-S20 can record 6.2K/30P 4:2:2 10-bit video internally and supports extensive video 
functions that include capabilities, like hi-speed 1080/240P slow motion and 4K/60P streaming through USB-C. 
 X-S20 features F-Log2 for recording video in the expanded 13+ stop dynamic range for enriched tonality, adding freedom in post-production creativity. 
 When combined with an ATOMOS HDMI device, RAW video output from the X-S20 can be recorded as 12-bit Apple ProRes RAW at resolutions up to 6.2K and frame rates up to 29.97fps. When combined with Blackmagic Design Video Assist 12G, RAW video output from X-S20 can be recorded as Blackmagic RAW at resolutions up to 6.2K and frame rates up to 29.97fps. 
 X-S20 features a 3.5mm microphone / earphone jack for broad compatibility with today’s available audio tools, despite its compact and lightweight body. Furthermore, the new Vlog Mode has been introduced to facilitate Vlog production. A USB-Type C cable can connect the camera to a computer to use as a webcam without 
 the need for additional software3. Alternatively, content creators can utilize OBS with X- S20 to stream 4K/60P video directly from the camera to the online streaming platform of their choice. Film Simulation modes are available even during live streaming or online meetings. Image settings can be adjusted even while the camera is connected to a computer. Pricing and Availability: FUJIFILM X-S20 mirrorless digital camera body and camera body with lens kits will be available from authorized FUJIFILM dealers in the United States on or around June 29th, 2023. FUJIFILM X-S20 Mirrorless Camera Body in Black will be available at a manufacturer’s suggested retail price of $1,299.95 USD and $1,749.99 CAD. FUJIFILM X-S20 Mirrorless Camera Body in Black with the FUJINON XC15-45mmF3.5-5.6 OIS PZ Lens Kit will be available at a manufacturer’s suggested retail price of $1,399.95 USD and $1,899.99 CAD. FUJIFILM X-S20 Mirrorless Camera Body in Black with the FUJINON XF18-55mmF2.8-4 R LM OIS Lens Kit will be available at a manufacturer’s suggested retail price of $1,699.95 and $2,299.99 CAD. For more information, visit https://fujifilm-x.com/en-us/products/cameras/x-s20/. 1 Referenced weight includes supplied battery and memory card. 2 With FUJINON XF35mmF1.4R lens mounted. 3 4K output requires a 4K compatible monitor, a USB cable of USB 3.0 or greater, and supported software

Press Release: Fujifilm Brings the Joy and Creativity With its New INSTAX MINI 12™ Instant Camera Company Also Unveils INSTAX UP!™ Smartphone App. VALHALLA, N.Y., March 2, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11™ Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens. With an airy, cloud-like, and almost “inflated” design/look, MINI 12 carries over the main features of MINI 11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centered photo. MINI 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens. “The INSTAX MINI 12 instant camera features a unique new design and a variety of appealing new color options,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “It includes many of our consumers’ favorite features from the prior MINI 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the MINI 12!” INSTAX UP! Smartphone App Debuts The FUJIFILM INSTAX team also announces the launch of its free, downloadable INSTAX UP! Smartphone App, designed for INSTAX users to digitally scan, import, organize, and store their photos in one place, regardless of which INSTAX instant film, camera or printer product they use. With the INSTAX UP! Smartphone App, INSTAX users can: Scan their INSTAX photos and store them digitally in one place Organize their photos by category/list views for easy locating Easily share stored photos and collections via social media or text Import photos from other INSTAX Apps (the INSTAX MINI LINK App or the INSTAX LINK WIDE App, for instance) into the INSTAX Up! App Coming soon, INSTAX users will be able to use the INSTAX UP! App to stay informed about the latest INSTAX updates, tips, and other creative content. “Solutions like our INSTAX UP! App keep our consumers connected, engaged, and informed,” said Ashley Reeder Morgan, vice president, Consumer Marketing, FUJIFILM North America Corporation. “INSTAX UP! will enable our users to organize, archive, and share their INSTAX photos with ease, helping preserve their special memories and inspiring them to create more.” Colors, Pricing, and Availability The FUJIFILM INSTAX MINI 12 instant camera will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue. It is expected to be available in or around mid-March, 2023 at a Manufacturer’s Suggested Retail Price of $79.95 USD and $99.99 CAD. For more information, please visit https://www.instaxus.com/cameras/instax-mini-12.