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Press release: Going Wide: Canon introduces the RF 10-20mm F4 L IS STM to its lens lineup MELVILLE, NY, October 11, 2023 - Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF10-20MM F4 L IS STM lens, a full-frame ultra wide- angle lens that can help the work of a professional photographer or serious enthusiast stand out from the crowd. Opening the door to supreme full-frame visual possibilities, the RF10-20MM F4 L IS STM lens continues Canon's respected reputation for optical excellence associated with L-series lenses. This new addition enhances optical performance with a modern mirrorless lens design that is fully equipped with key features, including: New Image Stabilization (IS) technology, to help minimize wide-angle "fluttering" at outer areas of frame Impressively compact size and light weight (1.25lbs/570g) at half the weight of EF series 11-24mm f/4 L lens Super quiet Canon STM focus drive motor, which is ideal for video and marking the first time this technology appears in a Canon L-series lens Speaking directly to the professional video and stills visual storyteller, the RF10-20MM F4 L IS STM features a built-in lens hood and lens function button on the barrel for customizing functions such as AF settings, Pre-Recording, Zebras and more. For landscapes, cityscapes, architectural, real estate and weddings, the RF10-20MM F4 L IS STM lens is a widely important lens for any professional to have at the ready. Price & Availability The Canon RF10-20MM F4 L IS STM lens is expected to be available in November for an estimated retail price of $2,299.00*. For more information, please visit usa.canon.com. * Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press release: PORTABLE, POWERFUL & PREMIUM: NIKON RELEASES THE LIGHTWEIGHT NIKKOR Z 600MM F/6.3 VR S SUPER-TELEPHOTO PRIME The Lightest 600mm Prime in its Class Opens the Possibility of Handheld Shooting at Extreme Distances MELVILLE, NY (October 11, 2023) - Today Nikon Inc. announced yet another premium super-telephoto lens, the NIKKOR Z 600mm f/6.3 VR S. This latest S-Line prime lens is the newest addition to Nikon’s extremely popular lineup of PF lenses that deliver big reach in a surprisingly small and lightweight package. Wildlife, aviation and motorsport shooters need spontaneous versatility, fast precise focus, and a lens that won’t compromise image quality. The NIKKOR Z 600mm f/6.3 VR S is an S-Line super-telephoto prime lens that is made to be easily handheld. Users can leave the monopod at home, since it is the lightest in its class [1] , and offers superior optical performance and portability with a total length of only 11in (278mm) and approx. weight of 1,390g (3lbs). Furthermore, the lens is designed so that its center of gravity is positioned closer to the body side, offering optimal balance. This also makes the NIKKOR Z 600mm an ideal lens for panning in situations that require lens control and stability, such as automotive racing, or fast-moving subjects like wild birds in flight. The use of the Phase Fresnel (PF) lens element contributes to a significantly smaller overall size and weight, reducing the need for a tripod. With advanced AF and VR performance as well as S-Line superior rendering quality, the NIKKOR Z 600mm f/6.3 VR S gives users the confidence to get tack-sharp images of fast-moving subjects from a distance. Primary features of the NIKKOR Z 600mm f/6.3 VR S Hand-held shooting is made possible with a total length of approximately 11 in (278mm) and weight of approximately 1,390g (3lbs), the lightest in its class. Chromatic aberration is significantly reduced with the adoption of PF and ED glass elements. In addition, the adoption of an SR lens element controls short-wavelength light, the effects of which are difficult to correct, achieving highly precise chromatic aberration compensation. Nikon's original Nano Crystal Coat has been adopted to effectively reduce ghost and flare. By using the Z TELECONVERTER TC-1.4× or Z TELECONVERTER TC-2.0× the telephoto range can be expanded to 840mm or 1200mm respectively, while taking advantage of the lens’ AF and VR performance to realize superior sharpness and clarity. Equipped with Normal VR mode, which demonstrates superior 5.5-stop stabilization, as well as Sport VR mode, which stabilizes the viewfinder display with continuous shooting, making it easier to track rapidly moving subjects.[2] When paired with a compatible body, Synchro VR can be activated to achieve up to 6.0-stop stabilization [3] by combining in-camera VR and lens VR. Adoption of a stepping motor (STM) ensures fast and quiet autofocusing. Superior dust- and drip-resistant performance [4] is supported, and excellent anti-fouling performance is achieved through the adoption of fluorine coat. Equipped with four lens Fn2 buttons and one lens Fn button that can be customized and assigned to a wide variety of functions. Equipped with a memory recall function [5] that instantly recalls a focus position stored in advance by pressing the button to which the function has been assigned. A design that takes video recording into consideration with quiet operation and stable exposure, as well as functions including focus-breathing suppression that effectively reduces shifting of the angle of view with focusing. Price and Availability The new NIKKOR Z 600mm f/6.3 VR S will be available in late October for a suggested retail price of $4799.95.* Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer. [1] Among f/6.3 and faster interchangeable lenses for full-frame/FX-format mirrorless cameras, including those with a focal length of 600 mm, available as of October 11th 2023. Statement based on Nikon research. [2] Measured in accordance with CIPA standards. This value is achieved when attached to a camera with full-frame/FX-format sensor with the camera's VR function set to [NORMAL] [3] Measured in accordance with CIPA standards. In [NORMAL] mode when combined with cameras that support Synchro VR. [4] Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. [5] Camera firmware must be updated to the latest version to use this function. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press release: Development announcement of SIGMA 70-200mm F2.8 DG DN OS｜Sports The SIGMA Corporation is pleased to announce the development of the SIGMA 70-200mm F2.8 DG DN OS | Sports. The SIGMA 70-200mm F2.8 DG DN OS | Sports is a large-aperture zoom lens for full-frame mirrorless cameras. In addition to the expressive imaging capabilities owing to the latest optical design, the lens offers a high level of performance and features that meet the expectations of professionals in both still and video, including high-speed autofocus with HLA (High-response Linear Actuator), optical stabilizer with the latest algorithm “OS2”, and the superior weather resistance of SIGMA’s Sports line. Combined with the SIGMA 14-24mm F2.8 DG DN | Art and the SIGMA 24-70mm F2.8 DG DN | Art, SIGMA's three zoom lenses for full-frame mirrorless cameras with a bright F2.8 constant aperture cover a wide range of focal lengths. Launch: December, 2023 Available mounts: L-Mount, Sony E-mount *The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG

Press release: SIGMA Announces 10-18mm F2.8 DC DN | Contemporary, the World's Smallest and Lightest F2.8 Zoom Lens for APS-C Mirrorless Cameras Ronkonkoma, NY – October 5, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 10-18mm F2.8 DC DN | Contemporary lens. This is the first SIGMA lens being announced and released concurrently for the L-Mount, Sony E-mount and Fujifilm X Mount. The lens will be available through authorized retail partners on October 26, 2023 for $599. This is the world's smallest and lightest F2.8 zoom lens designed for APS-C format mirrorless systems at just 2.8 x 2.4 inches (72.2 x 62mm) and 9.2 ounces (260g)*1. The lens covers a 15-36mm (35mm equivalent) focal range, with a fast F2.8 constant aperture. Paired with the 18-50mm F2.8 DC DN | Contemporary, this duo of lenses covers a 15-75mm (35mm equivalent) range with the same bright F2.8 maximum aperture at a combined weight of under 19.5 ounces (550g). The SIGMA 10-18mm F2.8 DC DN | Contemporary uses an aspherical concave lens with a large polarization ratio and high refractive index in the first group, reducing the number of elements in the first group and shortening the overall length. Additionally, a new push-on petal type hood has been developed. Thanks to the new structure with a spring and lever, which is not utilized by any other manufacturer, the hood has been made both thinner and smaller, which also contributes to the overall compactness of the lens. The optical design of the lens delivers a short 4.6 inch (11.6cm) minimum focusing distance and a maximum magnification ratio of 1:4 at the wide end, allowing for close-up photography with pleasing background separation. The optical design also minimizes focus breathing, and the stepping motor delivers swift, quiet autofocus during both still and video use. Thanks to its high optical quality and compact size, the SIGMA 10-18mm F2.8 DC DN | Contemporary lens is an excellent choice for travelers, adventure photographers, vloggers, content creators, and family photographers who want great image quality when paired with today's leading lightweight crop-sensor cameras on the three supported mirrorless platforms. Learn more about the SIGMA 10-18mm F2.8 DC DN | Contemporary lens: https://www.sigmaphoto.com/10-18mm-f2-8-dc-dn-c Create expressive images on the go with the world's smallest and lightest ultra-wide-angle zoom lens for APS-C cameras* The SIGMA 10-18mm F2.8 DC DN | Contemporary is the world's smallest and lightest ultra-wide- angle zoom lens for APS-C cameras*2, covering an effective focal range of 15-27mm (35mm equivalent). With ultra-sharp optics, a bright F2.8 aperture and a newly developed push-on petal type lens hood, photographers can create expressive images anytime, anywhere. The lens features a unique aspherical element that reduces the overall size of the lens and enhances image quality. An 11.6cm (1:4) minimum focusing distance to produce unique compositions, with expansive backgrounds and pleasing bokeh. With a weight of only 260g*3, a fast AF stepping motor and minimal focus breathing, the lens can be easily mounted onto a motorized gimbal to create impressive video content for social media use and professional projects. The lens is available for L-Mount, Sony E-Mount and FUJIFILM X Mount systems. Key Features 1. Large-aperture, ultra-wide-angle zoom with expressive imaging capabilities By utilizing unique optics which have been designed to correct lens aberrations, the SIGMA 10-18mm F2.8 DC DN | Contemporary produces images that are sharp across the entire image. Aspherical lens, special low-dispersion glass The use of an aspherical lens with large eccentricity and refractive index as the first lens element has enabled a lens construction with a reduced number of elements. Used in conjunction with multiple aspherical lenses and special low-dispersion glass, the lens can produce high resolution images whilst remaining compact and lightweight. Minimum focusing distance 11.6cm, maximum magnification ratio 1:4 Create expressive close-up images using the 11.6cm minimum focusing distance when shooting at 10mm. With a magnification ratio of 1:4, the lens captures unique portraits, still life and more. 2. Extremely compact and lightweight The SIGMA 10-18mm F2.8 DC DN | Contemporary is the world's smallest and lightest ultra-wide angle zoom lens for APS-C cameras*2, with a length of 62.0mm, a maximum diameter of 72.2mm, and a weight of 260g*3. The lens can be carried around with ease or attached to an APS-C mirrorless camera and a gimbal to create an ultra-portable video setup. Newly developed push-on petal type hood A newly developed push-on petal type hood is included with the lens. Unlike the conventional bayonet type lens hoods that attach with a rotating movement, this push-on type lens hood is attached onto the lens using a spring and lever system. The implementation of this new design reduces the size and thickness of the hood so that it matches the compact size of the lens. Compact, lightweight, high-performance F2.8 constant aperture zoom lens series When combined with the SIGMA 18-50mm F2.8 DC DN | Contemporary, a total, unbroken focal range of 15-75mm (35mm equivalent) with a constant F2.8 aperture can be covered. The combined weight of both lenses is only 550g*3. Fast-growing lineup of lenses for APS-C mirrorless cameras In addition to the SIGMA 18-50mm F2.8 DC DN | Contemporary, the lineup of lenses for APS-C mirrorless cameras includes 16mm, 23mm, 30mm, and 56mm prime lenses, all with F1.4 brightness. This flexible lens selection can be used for a wide variety of photographic applications*4. Mount with dust and splash resistant structure The lens mount incorporates rubber sealing to protect it from dust and water drops. 3. Ideal for landscapes, travel, video and online content creation With ultra-wide focal length, portable body and razor-sharp optics, the SIGMA 10-18mm F2.8 DC DN | Contemporary is the perfect portable option for landscape, travel, interior and street photography. It also boasts impressive video capability owing to its bright F2.8 aperture, which makes it well-suited to shooting in low-light environments and creating a shallow depth-of-field. The ultra-wide angle-of-view is ideal for hand-held vlogging that requires the capture of both the subject and the environment. Designed to minimize focus breathing The lens has been designed to suppress focus breathing. The change in angle-of-view due to focus shift is minimized, creating a natural-looking focus shift when recording video. Supports various camera functions The lens is compatible with the electronic image stabilization function, aberration correction function, DMF, and AF+MF in camera bodies from various manufacturers. The advantage using this ultra-wide-angle lens is that it provides a generous angle-of-view even when the electronic image stabilization function crops the image.*5 Stepping Motor A fast and quiet stepping motor is used to deliver precise AF when shooting stills and video. It is fully compatible with in-camera AF tracking modes. Additional Features Lens construction: 13 elements in 10 groups (3 FLD, 1 SLD, and 4 aspherical elements) Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Supports DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Support for switching between linear and non-linear focus ring settings on L-Mount bodies
 * Function available on supported cameras only. Mount with dust and splash resistant structure Push-on petal type hood LH706-02 Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Japan" craftsmanship *1 As an AF F2.8 zoom lens for mirrorless cameras with an APS-C sensor. As of October 2023 by SIGMA. Figures are for L-Mount. *2 As an AF F2.8 zoom lens for mirrorless cameras with an APS-C sensor. As of October 2023 by SIGMA. *3 The values are for L-mount. *4 Lineup is as of October 2023. *5 Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.

Press release: The splendor of full radiance: Nikon releases the NIKKOR Z 135mm f/1.8 S Plena With an Emphasis on Extreme Peripheral Illumination, the Plena is a New Visual Experience with Dreamy Bokeh, Fast Aperture and Beautiful Compression Melville, New York, September 27, 2023 - Today Nikon Inc. announced the release of the NIKKOR Z 135mm f/1.8 S Plena, an impressively unique lens for Nikon Z series mirrorless cameras. This new mid-telephoto prime lens bestows astonishingly high resolution, edge-to-edge brightness, incredible sharpness and spectacularly dramatic bokeh, all while elevating the threshold of what’s possible with optical technology. The name "Plena" is derived from the Latin term plenum, which denotes the state of a space being completely full. This name was chosen to reflect the lens’ ability to fulfill the user’s creative vision with superior light gathering capability, beautiful, well-rounded bokeh and outstanding sharpness and clarity throughout the frame. Following in the footsteps of the NIKKOR Z 58mm f/0.95 S Noct, this distinctively brilliant portrait prime is only the second Nikon lens to be granted a dedicated name, with the hope that it will be highly regarded by users for many years to come. "The Plena is a beautiful lens in every way. From the premium metal exterior to the brightness and image rendering that’s nothing short of breathtaking, this is a lens that needs to be experienced," said Jay Vannatter, Executive Vice President, Nikon Inc. "This is exactly the kind of incredible optical innovation that our engineers promised was in our future, which could only be developed with the wider diameter and shorter flange distance of the next generation Z mount." This truly special optic is engineered with a focus on superior peripheral illumination, which is the ability to deliver the maximum amount of light to the far edges of the frame. The result is abundant brightness from edge-to-edge, with clear, bright subject distinction throughout. The combination of brightness, bokeh quality and extreme sharpness makes for vibrant images with a mystical pop of three-dimensionality. The NIKKOR Z 135mm f/1.8 S Plena is part of the S-Line[1] and takes advantage of the Z mount system’s large-diameter mount, which unlocks further possibilities of lens design, as well as the potential for light gathering. In addition to enhanced brightness, the optical formula and larger rear element helps to realize beautiful, well-rounded bokeh throughout the entire frame, even from maximum aperture. The NIKKOR Z 135mm f/1.8 S Plena also affords users outstanding sharpness and clarity, regardless of the shooting distance with a close minimum focusing distance of only 0.82 m/2.69 ft. This enables a fantastic dreamlike expression that combines delicate textures and beautiful bokeh in portraits, landscapes and more. The lens’ luxurious exterior design is intended to match its superior optical performance. Along with the adoption of metal components, the lens features an engraved "Plena" logo similar to the cursive font and yellow color of the Noct logo. Additional features include a fully weather sealed body for durability and the addition of two L-Fn buttons for customization. Primary Features of the NIKKOR Z 135mm f/1.8 S Plena Beautiful, well-rounded bokeh is achieved throughout the entire frame, while supporting a fast f/1.8 maximum aperture. Eleven-blade diaphragm and larger rear element contribute to exceptionally circular bokeh for dreamlike expression that accentuates the three-dimensionality of the subject with smooth gradation. The large amount of peripheral light at the f/1.8 maximum aperture ensures a consistently bright image all the way to the extreme corners of the frame for a sense of transparency and brilliance in images. The outstanding sharpness and clarity, characteristic of S-Line lenses, enables rendering of the finest textures in hair and skin tones, while excellent point-light reproduction capabilities achieve brilliant night and urban landscape imagery. A multi-focusing system uses stepping motors (STMs) for fast, accurate and quiet autofocus drive for still images and video. In addition to Meso Amorphous Coat, the most effective anti-reflection coating in Nikon history that prevents reflections regardless of the direction from which light enters the lens, Nikon’s original ARNEO Coat is also used to effectively reduce instances of ghosting and flaring. Optical construction consists of 16 elements in 14 groups, with four ED elements, one aspherical element and one SR lens element. A design that takes video recording into consideration with quiet operation and stable exposure. The lens body features two lens Fn buttons, to which a wide variety of functions can be assigned. One is positioned on the top of the lens enabling smooth adjustment of settings even when shooting in vertical orientation. The versatile 82mm filter attachment size enables the use of various lens filters designed to satisfy users’ creative intent. Designed to achieve superior dust and drip-resistant performance[2]. Well balanced with a dimension of 3.9"x 5.5", and a weight of 2.2 lbs /995 g. Price and Availability The new NIKKOR Z 135mm f/1.8 S Plena will be available in mid-October for a suggested retail price of $2499.95.* For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit Nikonusa.com. [1] The S-line is a grade of NIKKOR Z lenses that demonstrate outstanding optical performance, adhering to a high standard of design principles and quality control. [2] Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Panasonic 35-100mm F2.8 Panasonic Lumix 100-400mm II Press release: Redesigned: H-ES35100 Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance and the Teleconverter-compatible H-RSA100400 Ultra Telephoto Zoom Lens from the LEICA DG Series of LUMIX G Lenses Panasonic is proud to introduce the H-ES35100 and H-RSA100400 interchangeable lenses for the LUMIX G Series that comply with the Micro Four Thirds system standard. These telephoto zoom lenses are in line with LEICA’s stringent optical standards and achieve outstanding photographic performance. Panasonic boasts a lineup of 32 Micro Four Thirds interchangeable lenses, of which 15 are LEICA DG lenses. Designed for a wide range of users from professionals and camera enthusiasts to digital mirrorless camera beginners, Panasonic will continue to propose different ways of enjoying creative photography and videography through its diverse lineup of interchangeable lenses. LEICA DG VARIO-ELMARIT 35-100mm/F2.8/POWER O.I.S. (H-ES35100) Redesigned LEICA DG Lens: New Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance, High Mobility and Full-range F2.8 Brightness This new ELMARIT full-range F2.8 lens delivers brightness in all zoom ranges, allowing photographers to enjoy a wide range of photography, such as evening shots that make use of the F2.8 brightness and bokeh effects that are unique to telephoto zoom shots and help to highlight the subject. An optimal lens structure comprising two ED (Extra-low Dispersion) lenses and one UED (Ultra Extra-Low Dispersion) lens ensures outstanding photographic performance throughout zoom ranges 70 mm to 200 mm*1. In addition to Panasonic’s unique Nano Surface Coating technology, the use of a light-shielding part to eliminate unwanted light inside the lens enables the production of clear, natural color with little ghosting and flare. Main Features F2.8 LEICA DG VARIO-ELMARIT lens for outstanding photographic performance throughout zoom ranges High-speed, high-precision auto-focus for videography with Dual I.S. 2 Compact, lightweight model for excellent handheld photography and portability *1 35 mm camera equivalent. LEICA DG VARIO-ELMAR 100-400mm/F4.0-6.3 II ASPH./POWER O.I.S. (H-RSA100400) New Teleconverter-Compatible LEICA DG Lens for Full Life-size Macro Shooting*2 and Ultra Telephoto Zoom Photography This new lens achieves stunning photographic performance throughout zoom ranges from the center of the frame to the edge. An optimally arranged lens structure featuring one aspherical lens, two ED (Extra-low Dispersion) lenses, and one UED (Ultra Extra-Low Dispersion) lens produces detailed and beautifully textured high-resolution, high-contrast images. With a focal length of 200 mm to 800 mm*3, the lens is ideally suited to capture a range of subjects that are difficult to approach, such as wild birds and animals, as well as sporting events. Moreover, the separately sold 2.0x teleconverter*4 enables 1600 mm full life-size macro shooting*2 for more impressive, detailed shots of flowers, animals, and other subjects. Main Features LEICA DG VARIO-ELMAR lens for outstanding photographic performance throughout zoom ranges Ultra telephoto zoom lens covering up to 1600 mm*2 for use in a wide range of shooting environments Compact, lightweight, and excellent mobility with high-speed, high-precision auto-focus and teleconverter compatibility *2 35 mm camera equivalent. When DMW-TC20A teleconverter is attached. Teleconverter range: 210 mm–400 mm. *3 35 mm camera equivalent. *4 Use of the DMW-TC20 teleconverter reduces the effective aperture by two f/stops.

Fujifilm GF 30mm F5.6 T/S Fujifilm GF 110mm F5.6 T/S Macro Press release: Fujifilm Unveils Eagerly Anticipated Tilt-Shift Lenses for its GFX System of Mirrorless Digital Cameras VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation today announced the launch of two highly anticipated tilt-shift lenses for its GFX System of mirrorless digital cameras FUJINON GF30mmF5.6 T/S lens (GF30mmF5.6 T/S) and FUJINON Lens GF110mmF5.6 T/S Macro lens (GF110mmF5.6 T/S Macro). These new lenses, designed for GFX System’s 55mm large-format sensor1, cater to the demands of professional photographers that need the ability to adjust for parallax, distortion, and focus. “The introduction of tilt shift lenses for GFX System opens doors for architectural, product, and commercial photographers to use a native G Mount lens for the first time with their GFX System cameras,” said Victor Ha, vice president, Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “This means that GFX System users will finally be able to achieve optimal image quality because these lenses are specifically designed to make the most of GFX System’s 55mm imaging sensor.” FUJINON GF30mmF5.6 T/S Lens GF30mmF5.6 T/S is a wide-angle, tilt-shift lens with a 30mm focal length (35mm equivalent focal length of 24mm). This lens delivers exceptional image resolution, effectively suppresses ghosting, and is ideal for landscape and architectural photography, since tilt and shift adjustments can be made based on the specific needs of the location. Key features: Advanced optics designed to minimize various forms of aberration while delivering exceptional image-resolving performance GF30mmF5.6 T/S consists of 16 lens elements in 11 groups, including 3 aspherical elements,2 extra-low dispersion (ED) elements and 1 Super ED element. Its expanded configuration features the use of a large aperture aspherical, front element as well as 3 ED elements, providing advanced optics designed to eliminate the need for electronically correcting distortion and lateral chromatic aberration. Spherical aberration, comatic aberration and field curvature are suppressed to achieve edge- to-edge sharpness even during shifting. The use of Fujifilm’s unique Nano GI coating technology controls refractive index on the lens surface to inhibit unnecessary light reflection and to reduce ghosting and flare, which are typically seen in wide-angle lenses. Tilting and shifting mechanisms work in conjunction with GFX System’s large format sensor Tilting of ±8.5° and shifting of up to ±15mm adjust the position of the focal plane and angle of perspective for the user. Rotation adjustments within ±90° can also be combined with parallel or perpendicular tilt and shift adjustments, to give a high level of flexibility in accounting for the needs of the scene. The lens has a built-in sensor that measures changes, in degrees, to shift or rotation. Changes can be monitored in Live View and are recorded to the image file’s metadata for reference during RAW processing2. Compact design enhances ease of image making GF30mmF5.6 T/S has a total image circle that is approximately 85mm in diameter. It weighs approximately 2.95 lbs (1,340g) and is just 5.5 inches (138.5mm) in length, due to an efficient lens design that incorporates 16 lens elements in 11 groups, including aspherical elements and ED elements. A large aperture aspherical element is also used as the front element to achieve a 105mm filter thread3, which is a common filter thread for landscape photography. GF30mmF5.6 T/S is equipped with a custom-designed tripod collar. Even during shifting, the collar helps maintain the subject’s position in relation to the lens to prevent parallax and facilitates accurate stitching of multiple images. FUJINON GF110mmF5.6 T/S Macro Lens GF110mmF5.6 T/S Macro is a mid-telephoto, tilt-shift macro lens with a 110mm focal length (equivalent 35mm focal length of 87mm) and a maximum magnification factor of 0.5x. Designed to optimally suppress various types of aberrations, including distortion and lateral chromatic aberration, with its 110mm focal length, this lens delivers incredible levels of image resolution and is ideal for commercial photography, particularly for still-life subjects. Key features: Optical design that produces incredible image sharpness GF110mmF5.6 T/S Macro consists of 11 lens elements in 9 groups, including 1 aspherical element and 2 ED elements. The aspherical element controls comatic aberration and field curvature, while the ED elements minimize axial chromatic aberration. Furthermore, the lens configuration, with the aperture midway, suppresses distortion and lateral chromatic aberration to achieve edge-to-edge sharpness without relying on electronic correction. The maximum magnification factor is 0.5x and total control of the focus plane can be achieved by adjusting the lens tilt when it is close to the subject. This is a feature that is extremely useful in both commercial photography and in still-life applications. Tilting and shifting mechanisms that maximize benefits of the large format sensor The ability to tilt up to ±10° and to shift up to ±15mm allows the focal plane position and angle of perspective to be adjusted as needed in real time. Rotation adjustments within ±90° can also be combined with parallel or perpendicular tilt and shift adjustments, to give a high level of flexibility in accounting for the needs of the scene. GF110mmF5.6 T/S Macro has a built-in sensor that measures changes, in degrees, to shift or rotation. As with GF30mmF5.6 T/S. changes can be monitored in Live View and are recorded to the image file’s metadata for reference during RAW processing4 Compact design enhances ease of image-making GF110mmF5.6 TS MACRO has a 72mm filter thread and measures 5.9 inches (149mm) and weighs 2.77 lbs. (1,255g). It also uses extends the front lens group during focusing to keep the overall lens size compact. Pricing and Availability The FUJIFILM FUJINON GF30mmF5.6 T/S and GF110mmF5.6 T/S Macro lenses are each expected to be available in Fall 2023 at Manufacturer’s Suggested Retail Prices of $3,999.95 USD ($5399.99 CDN) and $3,499.95 USD ($4,724.99 CDN) respectively. For more information on these new GF tilt-shift lenses, please visit https://fujifilm-x.com/en- us/products/lenses/gf30mmf56-ts/ and https://fujifilm-x.com/en- us/products/lenses/gf110mmf56-ts-macro/. 1 A large format sensor is an image sensor measuring 55mm diagonally (43.8mm x 32.9mm) with an area approximately 1.7 times that of a customary, 35mm full-frame sensor. 2 The “Live View” and metadata recording function is available when used with the FUJIFILM GFX100 II digital camera. For use with the FUJIFILM GFX100, GFX100S, GFX50S II, GFX 50S and GFX 50R digital cameras, download of a hereafter available Fujifilm firmware update will be required. 3 Use of the supplied adapter ring is required in order to use a 105mm filter. 4 The “Live View” and metadata recording function is available when used with the FUJIFILM GFX100 II digital camera. For use with the FUJIFILM GFX100, GFX100S, GFX50S II, GFX 50S and GFX 50R digital cameras, download of a hereafter available Fujifilm firmware update will be required.

Press release: New FUJINON GF55mmF1.7 R WR Lens is Designed to Inspire GFX System Content Creators of All Types VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation announced today the launch of FUJINON GF55mmF1.7 R WR lens (GF55mmF1.7), a large-aperture prime lens offering a standard focal length of 55mm (an equivalent 35mm focal length of 44mm). Designed for a broad range of genres that include travel, street, and documentary, GF55mmF1.7 brings consistent optical quality to image makers, enabling them to deliver a wide range of photos and videos. GF55mmF1.7 features a high-speed F1.7 aperture, making it a great compliment to Fujifilm’s recently released GF80mmF1.7 R WR lens because of its similar aperture and comparatively wider focal length, with a field of view that is very similar to that of the human eye. This makes it ideal for a wide variety of applications, from intricate images with impeccable detail, to environmental portraits with wonderful balance between a subject and its out-of-focus background. “GF55mmF1.7 is designed to give image makers a versatile solution that lets them creatively shape images that make the most of our GFX System’s incredible dynamic range and unsurpassed image quality,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging and Optical Device Divisions. “Being able to make images on a GFX System digital camera at F1.7 is incredibly special – bringing an unmatched quality to the images that are created, especially when it comes to the quality of the bokeh in the image’s out- of-focus areas. It’s truly a lens made for any GFX System user and one we believe should find a permanent place in every photographer’s camera bag.” Incorporating 14 lens elements in 10 groups, including aspherical and extra-low dispersion (ED) elements, GF55mmF1.7 achieves remarkable, image-resolving performance. The provided 11 diaphragm blades create rounded bokeh, even when the lens is stopped down. The advanced lens blade design effectively controls chromatic and spherical aberrations, providing soft, creamy bokeh and detailed imagery. Key Features: Versatile Shooting with Large Aperture 55mm normal focal length provides versatility across various genres. Large F1.7 maximum aperture allows for creative control over depth-of-field. Fast and Accurate Autofocus Combines a powerful direct current (DC) motor and a GMR sensor to ensure quick, precise and near-silent autofocus (AF). Corner-to-corner sharpness is maintained across the image, even at a shallow depth- of-field. Weather-Resistant Design Weather-Resistant seals are applied in nine places to prevent dust and water from affecting lens operation. Operates at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). Weighs just 1.72 lbs (780g) and measures just 3.9 inches (99.3mm). Pricing and Availability FUJINON GF55mmF1.7 R WR lens is expected to be available in early fall 2023 at a Manufacturer’s Suggested Retail Price of $2,299.95 USD and $3,099.99 CDN. For more information on FUJINON GF55mmF1.7, please visit https://fujifilm-x.com/en- us/products/lenses/gf55mmf17-r-wr/.