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  1. Press release: NIKON RELEASES THE NIKKOR Z 28MM F/2.8 FOR THE NIKON Z MOUNT SYSTEM The Smallest, Lightest NIKKOR Z Prime Lens is Both Affordable and Portable MELVILLE, NY (November 17, 2021) – Today, Nikon Inc. has announced the NIKKOR Z 28mm f/2.8, a compact and lightweight prime lens for Nikon Z series cameras. This fast aperture, wide-angle lens is small enough to carry anywhere, and is ideal for capturing everyday snapshots, group portraits, landscapes, cityscapes and more. With a total length of approximately 1.7-inches (43mm) and a weight of about 5.46 oz (155g), this lens is the smallest and lightest1 among NIKKOR Z prime lenses. The NIKKOR Z 28mm f/2.8 is also a great lens for close-up photography, with a minimum focus distance of just 0.63 ft (0.19m), making it simple to capture detailed photos and videos of food, DIY crafts, fashion and more. Because it is also extremely compact, affordable and versatile, this new lens will appeal to both full-frame and DX-format Nikon Z series mirrorless users. Primary features of the NIKKOR Z 28mm f/2.8: The smallest and lightest NIKKOR Z prime lens to date, with a length of approx. 1.7 inches (43mm) and weight of approx. 5.46 oz (155g). The fast f/2.8 maximum aperture allows for a shallow depth of field with pleasing bokeh as well as exceptional low-light capability, even during hand-held shooting. When mounted on a DX-format camera, such as the Nikon Z fc or Z 50, the focal length becomes a natural 42mm (equivalent to 35mm [135] format). A minimum focus distance of approximately 0.63 ft (0.19m) allows users to get close to their subjects for dynamic photography. Adoption of a multi-focusing system realizes natural rendering across the entire shooting range, as well as fast and accurate AF control, while maintaining a smaller body size. Designed with consideration of dust and drip-resistant performance2 so that it can be taken anywhere with greater confidence. Functions such as aperture and exposure compensation can be assigned to the control ring. Developed with consideration for video recording with extremely quiet operation, effective focus-breathing compensation, and stable exposure. The lens differs cosmetically from the previously announced NIKKOR Z 28mm f/2.8 SE lens by featuring a modern black finish. Pricing and Availability The NIKKOR Z 28mm f/2.8 lens will be available in December 2021 for a suggested retail price (SRP) of $299.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. The appearance of the product may differ from the photo shown above. Among NIKKOR Z prime lenses for mirrorless cameras with interchangeable lenses, available as of November 17, 2021. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 28 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F16 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 9 Groups - 8 Special elements / coatings - 2 aspherical elements Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.2× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 155 g (0.34 lb) Diameter - 70 mm (2.76″) Length - 43 mm (1.69″) Sealing - No Colour - Black Filter thread - 52 mm Hood supplied - No Tripod collar - No
  2. Press release: Cooke Optics launches S8/i FF spherical lenses for full frame production New lens series is a state-of-the-art statement for the future Leicester, UK – 16th March 2022 – Cooke Optics has announced the launch of the S8/i Full Frame (FF) series of seven lenses for full frame production with an all-spherical design and T1.4 throughout, these currently include 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm focal lengths. A further nine lenses will join the range from late 2022. The S8/i are a cutting edge, state-of-the-art high-speed full frame lenses motivated by feedback from cinematographers wanting to create more realistic and film-like images with spherical lenses for digital motion capture. An evolution of the Cooke Look®, S8/i produces breathtakingly beautiful images with an almost organic feel and a clean bokeh. To achieve this, Cooke has focussed on optimising the contrast performance for the S8/i. Good resolution is, of course, vital with a modern lens. Crucially, human perception of resolution is tied to contrast, so an observer will perceive a sharp image due to the synergy and balance of both. Creating film-like images and the Cooke Look®, requires the optimisation of contrast. Cooke’s design team - and Academy Award® winning designer Iain Neill, Chief Optics Advisor at Cooke - undertook a huge study to ensure S8/i’s contrast performance is maximised to suit the actual resolution of digital cameras (today and indeed for many years into the future). Under the body, S8/i is an all-spherical design which produces a near telecentric output of the light rays which is efficient for sensors. It is characterised by smooth, spherical bokeh and minimal colour fringing, enabling cinematographers to create sensitive and emotional images with a high degree of dimensionality. FasterWith a maximum aperture of T1.4 across the focal range, the new S8/i FF lenses are amongst the very fastest produced lenses for larger than full frame capture. They also offer greater control over depth of field and flare characteristics, whilst still providing excellent low light performance without graining.LighterCompact and light, agile and easy to use, the new S8/i FF lenses have been created for a wide variety of situations and today’s compact cameras. Being lighter, however, has not compromised strength, durability, or their exceptional image quality.SmarterDesigned from the ground up to incorporate Cooke’s very latest intelligent /i technology, the new S8/i FF lenses include: • /i data focus and iris position• /i motion inertial data• /i maps factory calibrated shading and distortion dataTim Pugh, CEO, Cooke Optics, said, “We are very proud to reveal the new S8/i FF series, built as always with cinematographers in mind. The lenses have been designed and produced in a smart way using an all-spherical design which provides an organic, filmic aesthetic to accompany the latest digital film cameras.” The S8/i FF series is now available to order in the following focal lengths: 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm.Selected focal lengths will be available to view at BSC Expo in London in March and NAB in Las Vegas and Micro Salon AFC in Paris in April. Features in production or recently shot with Cooke lenses include: The Water Man, We Are Lady Parts, Mayday, Birds of Paradise, The Sixth Reel, No Loss//No Gain, The Marksman, Fugitive Dreams, Supernova, I Still Breathe, Legacy of Lies, I Know This Much is True, Pinocchio, Onward, Toy Story 4, Birds of Prey: and the Fantabulous Emancipation of Harley Quinn, Motherless Brooklyn, Sweetheart, Vice, Bohemian Rhapsody, A Star Is Born, Venom, Call Me By Your Name, Motherless Brooklyn, Stan and Ollie, Darkest Hour, Mark Felt: The Man Who Brought Down the White House. Television shows in production or recently shot with Cooke lenses include: King of Boys: The Return of the King, Star Trek: Discovery, Power Book III: Raising Kanan, Kevin Can F**K Himself, Meet Your Master, Below Zero, Fate: The Winx Saga, Behind Her Eyes, Barb and Star go to Vista Del Mar, A Suitable Boy, The Mess You Leave Behind, Flight Attendant, The Chosen, The Great, HALIFAX: Retribution, The Luminaries, Lost in Space, Star Girl, Dead to Me, Save Me Too, Insecure, Dark Crystal, Star Trek: Picard, Peaky Blinders, Osmosis, Top Boy, David Makes Man, Catch-22, The Perfection, Ozark, Gentleman Jack, Free Rein, Skam France, Doctor Who, Fleabag, Kevin (Probably) Save the World, The Crossing, The Crown, Westworld, Poldark, Game of Thrones, Midsomer Murders, Orange is the New Black and Fargo.
  3. Press release: Fujifilm Announces FUJINON GF 35-70mm F4.5-5.6 WR Lens Valhalla, N.Y. – September 2, 2021 - FUJIFILM North America Corporation is pleased to announce the introduction of FUJINON GF35-70mmF4.5-5.6 WR lens (GF35- 70mm), an interchangeable lens for the FUJIFILM GFX System of large-format cameras. GF35-70mm is a compact and lightweight zoom lens, weighing approximately 13.7 ounces (390g), with outstanding image-resolving performance and focal length range. The highly portable form factor broadens the scope of applications for GFX System cameras equipped with a large format sensor*1. “GF35-70mm is a new concept, portable zoom for the GFX System, combining excellent versatility with mobility and portability,” says Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation’s Electronic Imaging Division. “It’s rugged, yet lightweight design is combined with its incredible adaptability to make it an invaluable part of any photographer’s gear.” Product features: Advanced versatility that covers the focal lengths required to capture day-to-day scenes GF35-70mm covers versatile focal lengths from 35mm in wide-angle to the standard 70mm (equivalent to 28mm-55mm in the 35mm film format) to cater to a wide range of photography situations, including landscape, portraiture and street photography. At 35cm, the lens features the second shortest minimum working distance among interchangeable lenses for the GFX System, enabling a close-up shot of a subject approximately 25cm from the front-most element of the lens. This means it has a broad shooting range, from the dynamic wide-angle framing to the standard framing style with a natural perspective. GF35-70mm consists of 11 elements, including one aspherical element and two extra-low dispersion (ED) elements, in nine groups. Its advanced image- resolving capability, with well-controlled spherical and chromatic aberrations, provides precise depiction of each scene. The most compact and lightest-weight body among GF lenses offering high- speed autofocus (AF) and advanced mobility GF35-70mm is optically designed to balance image quality with compact portability, weighing approximately 13.7 ounces (390g) and measuring 73.9mm (when retracted)*2) with the filter thread size of 62mm, an impressive achievement for a standard zoom designed for large-format sensor cameras. Even when mounted on the FUJIFILM GFX100S or FUJIFILM GFX50S II mirrorless digital cameras, the combined weight is less than 3 pounds (about 1,300g). The compact and lightweight focusing elements are driven with a stepping motor for fast and accurate AF performance, attaining focus on a subject nearly instantaneously to capture the perfect moment. Whisper-quiet AF makes it suitable not only for stills but also for video recording. The lens also supports the GFX System’s Face / Eye Detection AF modes. Fast and highly-accurate AF is achieved in as quickly as 0.13 seconds in near- silence for near-instantaneous focusing on the main subject’s face / eyes*3.This is particularly effective in portraiture that involves subject movements, permitting a momentary change in facial expressions to be captured. The lens is weather-resistant at 9 locations, and can be used with weather- resistant GFX System cameras in temperatures as low as 14°F (-10°C). The lens withstands rain even when it is mounted on the camera for hand-held shooting, providing shutter opportunities in the toughest of conditions. Support information This lens uses a manual retractable barrel structure. Before shooting, manually rotate the zoom ring to extend the barrel to the wide-angle 35mm position, which is the barrel’s default position. GF35-70mm is currently expected to be available late November, 2021, at a manufacturer’s suggested retail price of $999.95 USD ($1,250 CDN). For more information, please visit https://fujifilm-x.com/en-us/products/lenses/gf35-70mmf45-56- wr/. *1 A large-format camera contains an image sensor measuring 55mm diagonally (43.8mm x 32.9mm), with the area approx. 1.7 times that of a full-frame 35mm sensor *2 The lens measures approx. 96.4mm when fully extended. *3 When in the Phase Detection AF mode on the FUJIFILM GFX100S; Compliant with the CIPA guidelines Specifications Principal specifications Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 35–70 mm Image stabilization - No Lens mount - Fujifilm G Aperture Maximum aperture - F4.5–5.6 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 11 Groups - 9 Special elements / coatings - 1 aspherical + 2 ED Focus Minimum focus0.35 m (13.78″) Maximum magnification0.28× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 390 g (0.86 lb) Diameter - 85 mm (3.35″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 62 mm Hood supplied - Yes
  4. Press Release: THE NIKKOR Z 400mm f/2.8 TC VR S: A new pinnacle of performance for sports, action and wildlife shooters Nikon’s Latest S-Line Super-Telephoto Lens Goes the Distance with Breathtaking Image Quality and a Built-in 1.4x Teleconverter MELVILLE, NY (January 18, 2022) – Today, Nikon announced the NIKKOR Z 400mm f/2.8 TC VR S, a high performance super-telephoto prime lens for the Nikon Z system. This fast S-Line lens arrives just in time to complement the unstoppable potential of the Nikon Z 9, and opens creative possibilities for professionals photographing sports and wildlife where there is no room for compromise on extreme reach and incredible sharpness. “Nikon’s engineers continue to bring new and exciting advancements to image creators and working professionals. Immediately following the extraordinary response to the Z 9, the NIKKOR Z 400mm f/2.8 TC VR S lens features the latest technologies resulting from our expertise in optical engineering,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The customers for this lens often find themselves in situations where there is no second chance to get a shot; this lens takes full advantage of new technologies made possible by the Z mount and gives professional shooters an edge to capture the decisive moment with remarkable image quality, under any kind of light.” The NIKKOR Z 400mm f/2.8 TC VR S has unprecedented rendering capabilities, combined with a myriad of new optical technologies that enhance the image quality and performance. This lens features a constant f/2.8 aperture that provides stellar low-light capabilities as well as beautiful bokeh and subject isolation from the background. For extended reach, this is the first NIKKOR Z lens to utilize a built in 1.4x teleconverter to instantly increase the focal length to 560mm. This feature allows photographers to seamlessly adjust as an athlete moves downfield, or to capture environmental and close-up shots of nature without changing lenses or positions. The NIKKOR Z 400mm f/2.8 TC VR S is the lightest lens of its type, engineered with superb balance, intuitive controls and weather sealing suitable for professional use. This lens is also the first to employ Nikon’s newly developed optical technologies such as a Silky Swift Voice Coil Motor1 (SSVCM), enabling high-speed, high accuracy AF with near-silent operation. This new S-Line lens also features Nikon’s new Meso Amorphous Coat, which offers the highest anti-reflection capabilities in NIKKOR history. Primary features of the NIKKOR Z 400mm f/2.8 TC VR S: A built-in 1.4x teleconverter enables a seamless and rapid switch from a 400mm to a 560mm focal length, using a switch conveniently located close to the camera operator’s right hand. The increase in focal length can be made without changing posture to avoid disturbing wildlife, while minimizing the intrusion of dust often associated with conventional teleconverter assembly. For even more reach, the lens also accepts Z TELECONVERTERS TC-1.4x and TC-2x for a maximum reach of 784mm and 1120mm, respectively. The lightest lens of its type with a built in teleconverter, weighing in at approximately 6.5lbs (2950 g), which is nearly two pounds lighter (approx. 20% less) than the NIKKOR AF-S 400mm f/2.8FL ED VR. The use of Fluorite elements also contribute to its reduced weight. The newly developed Meso Amorphous Coat offers the best anti-reflection performance in NIKKOR lens history. Regardless of the directions of incident light, this advanced new coating offers an anti-reflection effect that’s superior to that of Nano Crystal Coat, greatly suppressing ghosting and flaring caused by incident light from various directions. The new SSVCM enables fast, highly accurate, quiet AF control, and is optimized to move large elements with the utmost precision. The SSVCM works in conjunction with a new guide mechanism that enables the elements to move smoothly, further increasing accuracy. The lens construction consists of 25 elements in 19 groups; two ED glass elements, a super-ED glass element, two lightweight fluorite lens elements and an SR lens element are incorporated in the optical formula, helping to compensate for aberrations effectively, including chromatic aberration. Built-in Vibration Reduction (VR) provides up to 5.5 stops of compensation2, even when the built-in teleconverter is in use. Synchro VR is available when paired with the Nikon Z 9. Designed with a rugged magnesium alloy body and robust weather sealing on various portions including movable parts of the lens barrel and a rubber gasket around the lens mount, ensuring superior dust- and drip-resistant performance3. Additionally, a fluorine coat with antifouling performance is applied to the surface of the front element, repelling water droplets and dust. Offers multiple customizable function buttons, including a control ring and a new Fn Ring that can recall a focus position quickly with the Memory Recall function. Pricing and Availability The NIKKOR Z 400mm f/2.8 TC VR S lens will be available in late February 2022 for a suggested retail price (SRP) $13,999.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Firmware for the cameras must be updated to the latest available versions before use. A new AF drive system actuator that combines a voice coil motor (VCM) and a guide mechanism developed by Nikon. The voice coil motor is a motor in which a coil reciprocates in a strong magnetic field created by a strong magnet. Warning: Do not use this product if you have a pacemaker or use other medical devices. The magnets in this product could cause medical devices to malfunction. Based on CIPA Standard. This value is achieved when attached to a camera with full-frame (Nikon FX-format) sensor, with the camera’s VR function set to “NORMAL”. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
  5. Press release: Laowa expands its cine lens series for Micro Four Thirds Venus Optics, the camera lens manufacturer specialized in making unique lenses for photographers and cinematographers, is thrilled to announce the release of four cine lenses and two bundles. Laowa 6mm T2.1 Zero-D MFT Cine The widest rectilinear MFT lens Laowa 6mm T2.1 Zero-D MFT Cine is exclusively designed for Micro Four Thirds cameras, providing the widest rectilinear option for MFT shooters. With a 121.9° angle of view, users are able to shoot in tight space and capture more details in the shot. The closest focusing distance i.e. 9cm/ 3.54” creates a stronger background bokeh effect. The constant maximum t-stop T2.1 is also favorable and flexible to shoot under low-light conditions. “Zero-Distortion” The newly devised optical design contains 13 elements in 3 groups with two aspherical glasses, controlling distortion while keeping it ultra wide. This lens is awarded the “Zero-Distortion” badge that is one of the best choices for filming in tight space and buildings. Moreover, it saves the time of correction in post-production. Extremely short focusing distance The shortest focusing distance is 9cm/ 3.54” which is favorable in creating shallower depth-of-field when shooting close-ups and that helps create stronger background bokeh effect. Small and compact Laowa 6mm T2.1 Zero-D MFT Cine is a tiny and light lens suitable for several uses, like with gimals, handheld, FPV drones etc. The lens weighs around 180g/ 6.35oz and it is measured to be ~?61 x 53mm/ 2.40 x 2.08”. The standard 58mm filter thread for mounting screw-in filters brings convenience and places less burden on outdoor filming. Product page Laowa 10mm T2.1 Zero-D MFT Cine Outstanding image quality with Zero-DistortionO Laowa 10mm f/2 Zero-D has been one of the best sellers in the Laowa Micro Four Thirds photo lens range. It is rehoused into Laowa 10mm T2.1 Zero-D MFT Cine with 0.8 mod gears. It features a 96° angle of view on the MFT sensor, providing a wide and unique perspective. The lens is designed with a sublime optical distortion control. The 11 elements in 7 groups optical design includes 2 pieces of ED glasses and 2 pieces of aspherical glasses that control the distortion and color fringing to the minimum. Small and compact Extreme compact (?56 x 47mm / 2.20 x 1.85” and 150g / 5.29oz) is the conspicuous character of this lens since it is the smallest in the range. Despite the tiny size, the lens is still able to use a ?49mm screw-in filter which allows quick installation and remain lightweight. The size makes it handy to be filmed with a gimbal and become the favorite of many drone pilots. Pdctro pague Laowa 17mm T1.9 MFT Cine A handy lens with versatile focal length The Laowa 17mm T1.9 MFT Cine is a high-speed compact lens with a 65° field of view on a Micro Four Thirds sensor. Constant T1.9 maximum t-stop allows users to shoot in low light conditions. You can easily separate your subject from the background. Apart from the aperture, a 15mm/5.9" minimum focus distance is also very useful for shooting close-ups and creating a shallow depth of field. Small and Compact Weighed around 175g /6.17oz with a tiny body size i.e. ?56 x 53mm (2.20 x 2.08”), this lens fits well with smaller MFT cinema cameras for any style of shooting. Product page Laowa 50mm T2.9 Macro APO MFT Cine Up to 2x Magnification Macro lens Laowa 50mm T2.9 Macro APO MFT Cine is equipped with 2x magnification that can be rarely found in the market. More details and objects with even smaller sizes can be easily captured. It can also focus from 2X macro to infinity which can serve as a portrait lens. Very useful for shooting b-rolls and products commercial as well. Apochromatic optical (APO) design An apochromatic (APO) design has been adopted that controls the color fringing to the minimum. It greatly improves the sharpness and clarity of images. Small and Compact Weighed around 289g/ 10.19oz with a tiny body size i.e. ?58 x 83mm (2.28 x 3.26”), this lens is super light and handy compared with other macro lenses in the market. Product page All lenses are molded with mod 0.8 gear. The aperture ring and focusing ring of each lens have the same position so filmmakers can quickly switch between lenses without readjusting. Both imperial and metric scales are printed on the lens body. Pricing and Availability Laowa 6mm T2.1 Zero-D MFT Cine, 10mm T2.1 Zero-D MFT Cine, 17mm T1.9 MFT Cine and 50mm T2.9 Macro APO MFT Cine are currently available to purchase via Venus Optics official website (http://www.venuslens.net/) and authorized dealers. It is priced at USD699, USD549, USD399 and USD549 respectively. Laowa MFT Cine Prime 3-Lens [Wide + Macro] and Laowa MFT Cine Prime 3-Lens Wide Bundle are priced at USD1,350 and USD1,450.
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