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Press release: THE POWERFUL NEW NIKKOR Z 600mm f/4 TC VR S IS EPIC SHARPNESS AT EXTREME DISTANCES Nikon’s Latest Super-Telephoto Lens Features a Built-In 1.4x Teleconverter to Capture Decisive Moments with Consistent Confidence MELVILLE, NY (November 2, 2022) Nikon Inc. has announced the new NIKKOR Z 600mm f/4 TC VR S, the latest in an unrivaled collection of high-performance super-telephoto lenses for professionals. The new 600mm f/4 TC VR S offers an unprecedented combination of versatility and powerful performance, boasting the latest optical technology and anti-reflective coatings for the ultimate in image quality, plus the added benefit of a built-in 1.4x teleconverter for even more reach. This is a pro lens, creating a new apex of performance for those capturing action, wildlife and sports, all while reimagining the 600mm to realize the potential of the larger Z mount. An extreme focal length paired with a fast f/4 aperture fills the frame with the subject, creating dramatic isolation with gorgeous background blur. The integration of a built-in 1.4x teleconverter gives the capability to seamlessly switch from an extreme 600mm to an astounding 840mm (FX mode), while maintaining superior optical performance throughout the frame. “The range, capability and value that Nikon delivers with NIKKOR Z telephoto lenses continues to surpass expectations,” said Jay Vannatter, Executive Vice President, Nikon Inc. “This new S-line super-telephoto lens is just one more exciting addition to the rapidly growing line of lenses, which we will continue to expand." Superbly balanced and meticulously constructed for maximum durability and precise operation in nearly any environment, the new 600mm f/4 TC VR S serves as a brazen reminder of Nikon’s optical superiority and audacious innovative spirit. As an S line lens, it realizes exceptional rendering capability with overwhelming resolution and beautiful bokeh, with a lens body that’s over 14% lighter than its F-mount counterpart. Additionally, the lens uses the Nikon’s exclusive SSVCM drive system, locking tack-sharp focus of even the fastest moving subjects quickly, accurately and quietly, helping to nail the decisive shot, time and time again. Created and tested for the most demanding professional imaging and video professionals, the new NIKKOR Z 600mm f/4 TC VR S offers users the following: Built-in 1.4x Teleconverter: Like two lenses in one, the 600mm f/4 TC VR S can instantly swap between 600mm f/4 and 840mm f/5.6. This allows the user to seamlessly keep the subject in frame, whether it’s erratically moving animals or oncoming cars when shooting motorsports. In DX mode, this range is increased to an impressive 900mm f/4 and 1260mm f/5.6 equivalent, respectively. The teleconverter switch is optimally positioned so that users can operate it with a finger of the right hand, while holding the camera grip and maintaining shooting position. Surprisingly Smaller Size and Lighter weight: Weighing in at only 7.2 lbs (3260 g), the 600mm f/4 TC VR S is a full 1.2 lbs (550 g) lighter than the F-mount AF-S NIKKOR 600mm f/4E FL ED VR; enabling longer hours of shooting with less fatigue. The lens size is optimized to fit in carry-on luggage, with a length of only 17.2 in (437 mm). Fast f/4 Maximum Aperture: When shooting fast-moving subjects or in low-light conditions, such as motorcycle racing or swimming, the lens’ bright maximum aperture lets in more light, so users can take advantage of higher shutter speeds for sharper images with minimal blur. A larger maximum aperture with nine rounded blades also allows for a beautiful, natural bokeh, with the distinctly shallow depth of field of a 600mm focal length. Outstanding IQ with Unparalleled Optics: The innovative optical formula incorporates three¹ ED, a super ED, two fluorite and two SR lens elements. Various aberrations including chromatic aberration are effectively compensated, delivering outstandingly sharp rendering. As a result, incredibly high resolution throughout an image is achieved consistently, even at the maximum aperture. Additionally, the close-up performance has been greatly improved, minimizing color bleeding from infinity to close distances, despite being a super-telephoto lens. Because quality control of optical performance is comprehensively managed while including the built-in teleconverter, overwhelmingly high image quality is ensured even at the 840mm focal length. The optical formula also considers video and multimedia production, with significantly reduced focus breathing and near silent operation. Nikon’s Meso Amorphous Coat: This coating provides the highest anti-reflection performance in NIKKOR history. Together with Nano Crystal Coat, the 600mm f/4 TC VR S achieves significant reduction of ghost and flare effects caused by incident light from various directions, delivering clear images even under harsh lighting conditions, including stadium lights, direct sunlight and oncoming headlights. Fast, Highly Accurate AF Control: Nikon’s advanced AF drive system, The Silky Swift VCM (SSVCM)² simultaneously achieves higher speed, better accuracy and quieter operation than ever before, surpassing previous drive systems. Swiftly and silently moving the larger optics of a fast super-telephoto lens is an impressive feat unto itself, but the advantages of the SSVCM are enhanced with the guide mechanism that effectively suppresses vibration within the AF drive as well as the optical ABS encoder which contributes to overall AF accuracy. TC Compatible for Extreme Telephoto: The focal length can be extended to 1,200 mm with the Z TELECONVERTER TC-2.0×, or 1,680 mm when the built-in teleconverter is used in conjunction with the Z TELECONVERTER TC-2.0׳. By using the built-in teleconverter and 2.3x crop for video recording with the Nikon Z 9, it is possible to shoot at a focal length equivalent to 1,932 mm. Superior Operability: This is a lens that feels solid, sturdy and comfortable. The center of gravity is shifted toward the photographer for a comfortable balance for hand-held shooting or panning. Never lose track of a subject because the lens can be operated solely by touch, thanks to well-placed tactile details such as knurling and small indents. An ergonomic design provides easy access to controls such as L-Fn buttons, memory set button, Fn ring, control ring and focus ring without looking. In addition, a Memory Recall function4 quickly recalls pre-assigned focus positions that have been saved in advance. High-Performance Vibration Reduction (VR): The lens’ powerful optical VR function provides a compensation effect equivalent to shooting at a shutter speed up to 5.0 stops5 faster, or 5.5 stops when using the synchro function of the Nikon Z 9. Users can also choose the SPORT function, which enables a stable viewfinder image during panning shots and tracking of moving subjects. Built to Withstand the Rigors of Professional Use: When the weather in the field takes a turn for the worse, professionals can still have confidence under the harshest conditions. The lens barrel is constructed of durable magnesium alloy and superior dust- and drip-resistant performance6 is ensured by sealing adopted in various areas including movable parts of the lens barrel and mount. Additionally, fluorine coat is applied to the surface of the front-most element, which effectively repels dust dirt and moisture for easy cleaning. Pricing and Availability The new NIKKOR Z 600mm f/4 TC VR S will be available in late November 2022 for a suggested retail price of $15,499.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Notes ¹ 2 Three ED glass and two SR lens elements are used when the built-in teleconverter is enabled, while two ED glass and a SR lens elements are used when the built-in teleconverter is disabled. ² An AF drive actuator that combines a Voice Coil Motor (VCM) and a guide mechanism developed by Nikon. The VCM is a motor in which a coil reciprocates in the strong magnetic field created by a powerful magnet. ³ Depending upon the subject, scene brightness, and focus position, AF may not perform as expected, regardless of the camera used, resulting in inaccurate focus, slow focusing, or flashing of the focus indicator. 4 The cameras compatible with this function are the Z 9, Z 7II, Z 6II and Z 30 only. When using the function, camera firmware update to the latest version is required. 5 Based on CIPA Standard; in NORMAL mode; this value is achieved when attached to a mirrorless camera equipped with 35mm film size image sensor. 6 Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press release: Fujifilm Introduces the New FUJINON XF30mmF2.8 Macro Lens with a Minimum Focusing Distance of 3.94 in. (10cm) VALHALLA, N.Y., November 2, 2022 – FUJIFILM North America Corporation is pleased to announce the new FUJINON XF30mmF2.8 R LM WR lens (XF30mmF2.8 Macro), a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). XF30mmF2.8 Macro is designed for macro photography and features a 1:1 magnification ratio with a minimum focusing distance of just 3.94 in.¹ (10cm) from the sensor. “The ability to create dynamic, true 1:1 macro photography means photographers can enjoy tabletop photography, close-up commercial detail, and microscopic wildlife, among other genres,” said Victor Ha, vice president of Electronic Imaging and Optical Devices divisions, FUJIFILM North America Corporation. “The lens’ compact design and weather-resistance makes it possible to take maximum advantage of X Series’ portability, offering unconstrained creative experiences.” Enabling macro photography in a variety of applications XF30mmF2.8 Macro’s design consists of 11 elements in 9 groups (including 3 aspherical elements and 2 ED elements), controls various forms of aberration (including chromatic aberration, spherical aberration and field curvature) to deliver advanced image-resolving performance. The standard 30mm focal length (equivalent to 46mm in the 35mm film format), which is close to the human field-of-view, also makes it an ideal choice across portraiture and wedding photography, and other genres where a lens with a natural field-of- view is desired. Use of a linear motor and a compact lightweight design provides fast and accurate autofocus XF30mmF2.8 Macro lens uses the Inner Focus system, where the lens group is driven by a linear motor to achieve accurate focus in as fast as 0.02 seconds². The focusing operation is quiet and smooth even for close-up photography, which traditionally has required large movement of focusing elements. The linear motor’s advanced resolution capability ensures focusing accuracy even in macro photography with a very shallow depth-of-field. The design and engineering of XF30mmF2.8 Macro prioritizes a natural and compact form factor; the result is a lightweight lens weighing 6.88 ounces (195g) and measuring 2.74 in. (69.5mm) in length with a filter thread size of 43mm. Dust- and weather-resistant design capable of operating at low temperatures for advanced practical usability The lens barrel is sealed in 9 places to ensure consistent operation in temperatures as low as 14°F (-10°C), and dust- and weather-resistance. Pricing and Availability XF30mmF2.8 Macro is expected to be available in late November 2022, at a manufacturer’s suggested retail price of USD $599.95 (CDN $809.99). Notes ¹ This refers to distance from the sensor surface to the subject. The distance from the front lens element to the subject is .47 in. (1.2cm). ² Using applicable CIPA Guideline measurement methods, when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and using High Performance Mode.

Press release: TAMRON announces development of second-generation 70-180mm F2.8 zoom with Vibration Compensation and TAMRON Lens Utility™ compatibility. Class-leading compact and lightweight telephoto zoom for Sony E-mount full-frame mirrorless August 8, 2023, Commack, New York – Tamron announces the development of the 70-180mm F/2.8 Di III VC VXD G2 (Model A065), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available in the Fall 2023. The 70-180mm F2.8 G2 marks the further evolution of the first-generation model that earned high acclaim in the marketplace and incorporates several enhancements. Leading the list of improvements of the new G2 lens is the incorporation of TAMRON’s proprietary VC (Vibration Compensation) mechanism. The lens maintains the maneuverability of class-leading compact size and weight (1) while enabling shooting with greater stability. The optical design has been revamped from the first-generation 70-180mm F2.8 and achieves uncompromising high image quality across the entire zoom range. TAMRON also shortened the MOD (Minimum Object Distance) at the wide end to 0.3m (11.8in) compared to the first-generation 0.85m (33.5in), enabling users to enjoy unique photographic expressions distinctive to the lens. Additionally, the new 70-180mm F2.8 G2 zoom features TAMRON’s renowned VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism enabling high-speed, high-precision auto-focusing that performs well whether shooting stills or video. The new 70-180mm F2.8 G2 zoom also supports the dedicated TAMRON Lens Utility™ and TAMRON Lens Utility Mobile™ apps that were developed in-house by TAMRON. The software can be used to customize functions based on various shooting styles for still photography and video. The new lens design improves operability and provides scratch resistance. This single lens combines profound maneuverability and practicality that is worthy of the second-generation G2 badge and will deliver shooting experiences that make a fast-aperture telephoto zoom lens even more enjoyable. Product Highlights Even with VC image stabilization, the lens is just 6.2” (156.5mm) long and weighs only 30.2 o.z (855g) Revamped optical design delivers truly superb performance at all focal lengths VXD provides high-speed and high-precision AF with vastly improved subject tracking Equipped with TAMRON’s proprietary VC mechanism Achieves MOD of 11.8” (0.3m) at 70mm and 33.5” (0.85m) at 180mm Proprietary software tool TAMRON Lens Utility for lens function customization Additional features for greater convenience User-friendly features (Moisture-Resistant Construction and Fluorine Coating) Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among full-frame compatible fast-aperture F2.8 telephoto zoom lenses equipped with Vibration Compensation. (As of July 2023 — TAMRON)

Press release: SIGMA 18-50mm F2.8 DC DN | Contemporary Lens for FUJIFILM X Mount Announced Ronkonkoma, NY – November 14, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 18-50mm F2.8 DC DN | Contemporary for FUJIFILM X Mountmirrorless cameras. This addition allows users to enjoy a high-performance, high-quality, compact standard zoom lens in native mount on their X Mount system. The announcement of the 18-50mm F2.8 DC DN | Contemporary expands the SIGMA lineup for X Mount, joining the three fast-aperture prime lenses, the 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, and 56mm F1.4 DC DN | Contemporary, which were announced for the FUJIFILM X Mount platform earlier this year. The SIGMA 18-50mm F2.8 DC DN | Contemporary lens for FUJIFILM X Mount will retail for $549 and will be available through authorized retail partners in early December 2022. Supplied accessories: Petal-type hood (LH582-02), Front cap (LCF-55 III), Rear Cap (LCR II) Mount: FUJIFILM X Mount Launch: December 2022 * The appearance and specifications of the product are subject to change. A large F2.8 aperture zoom lens that need never leave your camera This exceptionally light, bright, and sharp standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. Long-awaited X Mount addition SIGMA's first APS-C size mirrorless dedicated zoom lens, the 18-50mm F2.8 DC DN | Contemporary, will now be available for FUJIFILM X Mount. This addition allows users to enjoy high-performance, and high-quality SIGMA zoom lenses in native mount on their X Mount system. The first three lenses in SIGMA's X Mount lineup were the wide-angle prime 16mm F1.4 DC DN | Contemporary, the standard prime 30mm F1.4 DC DN | Contemporary, and the telephoto prime 56mm F1.4 DC DN | Contemporary. The lineup consists of focal lengths making a complete system for mirrorless camera users. Now, with the addition of the 18-50mm F2.8 DC DN | Contemporary, a compact, lightweight, and high-performance large-aperture standard zoom lens, SIGMA offers a new option for this compact photographic system. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. * Available on supported cameras only. Mount Conversion Service is available to convert other mounts of SIGMA 18-50mm F2.8 DC DN | Contemporary to FUJIFILM X Mount. [Key Features] Large F2.8 aperture and superb image quality The compact body offers an easy-to-use zoom range of 27mm to 75mm in the 35mm format, a wide aperture of F2.8 throughout the entire zoom range that allows you to enjoy bokeh expressions, and sharp images achieved by the latest optical design technology. With a minimum focusing distance of 12.1cm and a maximum magnification of 1:2.8¹, it allows photographers to take advantage of the compact shooting system, such as shooting close-ups of your subject. Exceptionally compact and lightweight body ideal for mirrorless cameras The main feature of the 18-50mm F2.8 DC DN | Contemporary is its overwhelmingly compact and lightweight body that maximizes the excellent portability and advantages of an APS-C mirrorless camera. Despite its large aperture of F2.8, it is the smallest and lightest in its class² boasting a maximum diameter of 61.6mm, a length of 76.8mm and weight of 285g.³ This makes the large-aperture standard zoom easy to carry around in daily life. Notes ¹ The minimum focusing distance and maximum magnification ratio are both values at the wide end. ² As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2022, by SIGMA). ³ Size and weight measurements given for X Mount version.

Press release: Going Wide: Canon introduces the RF 10-20mm F4 L IS STM to its lens lineup MELVILLE, NY, October 11, 2023 - Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF10-20MM F4 L IS STM lens, a full-frame ultra wide- angle lens that can help the work of a professional photographer or serious enthusiast stand out from the crowd. Opening the door to supreme full-frame visual possibilities, the RF10-20MM F4 L IS STM lens continues Canon's respected reputation for optical excellence associated with L-series lenses. This new addition enhances optical performance with a modern mirrorless lens design that is fully equipped with key features, including: New Image Stabilization (IS) technology, to help minimize wide-angle "fluttering" at outer areas of frame Impressively compact size and light weight (1.25lbs/570g) at half the weight of EF series 11-24mm f/4 L lens Super quiet Canon STM focus drive motor, which is ideal for video and marking the first time this technology appears in a Canon L-series lens Speaking directly to the professional video and stills visual storyteller, the RF10-20MM F4 L IS STM features a built-in lens hood and lens function button on the barrel for customizing functions such as AF settings, Pre-Recording, Zebras and more. For landscapes, cityscapes, architectural, real estate and weddings, the RF10-20MM F4 L IS STM lens is a widely important lens for any professional to have at the ready. Price & Availability The Canon RF10-20MM F4 L IS STM lens is expected to be available in November for an estimated retail price of $2,299.00*. For more information, please visit usa.canon.com. * Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press releise: Fujifilm Launches FUJINON XF8mm F3.5 R WR Lens Ultra-Wide Angle Prime Lens Offers Widest Focal Length in X Series Lineup VALHALLA, N.Y., May 24, 2023 - FUJIFILM North America Corporation today announced the launch of its FUJINON XF8mmF3.5 R WR Lens (XF 8mm F3.5). This lens, designed for photographers and content creators seeking an ultra-wide angle (UWA) solution, joins the XF lineup of interchangeable lenses for Fujifilm’s X Series of lightweight, compact mirrorless digital cameras. “XF8mm F3.5 is an incredibly compact, wide-angle lens that will help image makers unlock another way of creatively seeing the world,” said Lisa Baxt, marketing director, Electronic Imaging Division, FUJIFILM North America Corporation. “Its impressive wide angle of view and compact design makes it small enough to be an everyday carry item, which for photographers with specialties including landscape, architecture, or real estate is critical. We’re excited to see this lens become a must-have for everyone in the X Series family.” Main Features: FUJIFILM X Series’ widest-angle prime lens With an equivalent 35mm focal length of 12mm, XF8mmF3.5 offers the widest angle of view to date in Fujifilm’s family of X Mount lenses. Its staggering 121 degrees diagonally and 112 degrees horizontally makes it perfect for any image-making scenario that requires an especially wide field of vision. XF8mmF3.5 consists of 12 lens elements in nine groups, including three aspherical elements and two extra-low dispersion (ED) elements, thereby controlling lens distortion, spherical aberration and astigmatism to deliver advanced image-resolving performance. With XF8mmF3.5, the wide-angle lens’ characteristically short moving distance for the focusing lens is combined with the use of the Inner Focus system to achieve a fast autofocus (AF) speed as fast as 0.02 seconds1 to create dynamic action photography leveraging a full UWA perspective. As a wide-angle lens, which typically has greater-than- normal depth-of-field, its aperture can be stopped down to facilitate pan-focusing. Coupled with advanced image-resolving performance, the lens resolves all information in the frame with edge-to-edge clarity. The UWA lens depicts the content in intricate detail, e.g., tree branches and leaves in expansive wilderness or ornamental details on a building. Compact design means UWA, every day The lens’ lightweight, compact form factor provides portability, allowing users to enjoy UWA photography without being burdened with heavy or cumbersome equipment. The effective positioning of the aspherical and ED elements has enabled appropriate aberration correction and the compact and lightweight design at the same time, defying the typically large UWA lens form factor. It is just over 2 inches long, weighing approximately 7.6 ounces (215g), making it an easy everyday carry item in any photographer’s kit. Placing distortion-controlling aspherical elements at the front has effectively reduced its overall size and kept the filter thread size to the versatile 62mm, facilitating landscape photography, a popular genre for UWA lenses, and accommodating the use of a variety of filters. Dust and weather-resistant and capable of operating in low temperatures The lens barrel is weather-sealed at 10 locations to achieve dust and weather resistance and can operate in temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). The front lens element features a fluorine coating to repel water and offer protection against stains. With this added protection, users can create content virtually worry-free no matter the conditions. Pricing and Availability FUJINON XF8mmF3.5 R WR lens will be available on or around June 29, 2023 at a manufacturer’s suggested retail price of USD $799.95 and CAD $1,079.99. For more information, visit https://fujifilm-x.com/en-us/products/lenses/xf8mmf35-r-wr/. 1 Using an internal measurement method compliant with the CEPA guidelines when mounted on the mirrorless digital camera “FUJIFILM X-T4” with phase detection AF activated and the High Performance Mode turned ON

Press release: Tamron announces the launch of 35-150mm F/2-2.8 Di III VXD (Model A058) for 'Nikon Z mount system' World's first mirrorless zoom lens with maximum wide-open aperture of F2 August 23, 2023, Commack, NY - Tamron announces the price and on-sale date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Nikon Z mount cameras. The lens will be available on September 21, 2023, at $1,999 USD / $2,699 CAD. The 35-150mm F2-2.8 covers wide-angle through telephoto and is ideal for both travel and portrait photography. It is the first(1) zoom lens for Nikon Z mount cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. With high-level performance under a wide variety of shooting conditions, this fast lens is ideal for travel aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience. Incorporating the most frequently used focal lengths from wide-angle and standard to medium telephoto and telephoto all within this single lens enables seamless shooting without the need to swap lenses, which is beneficial especially when shooting portraits where a sense of rhythm is particularly important. This helps the user capture outstanding shots without missing the fleeting expressions of the model. PRODUCT HIGHLIGHTS 1. The world's first F2-2.8 fast-aperture zoom lens The 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens lets you achieve enhanced, beautiful bokeh style even on the wide-angle end of the focal range. The F2 aperture allows use of higher shutter speeds and lower ISO settings, so users can enjoy less potential camera shake and reduce high-ISO image noise. 2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The zoom range of this lens is ideal for travel and portrait photography. Make full use of the 35mm and 50mm focal lengths for landscape and street photography, change to an 85mm semi-telephoto angle of view for people and detail shots, and focus on a faraway subject at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography. 3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images with focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100mm or 135mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one! 4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise. 5. Expanded versatility with excellent close-range shooting performance At the 35mm wide-angle end, the MOD of the 35-150mm F2-2.8 is 0.33m (13in), achieving a maximum magnification ratio of 1:5.7. This allows users to concentrate on shooting without worrying about the distance to the subject and enables compositions that leverage the fast wide-open F2-2.8 aperture to produce high levels of background blurring while capturing the subject in enlarged detail. 6. TAMRON Lens UtilityTM expands the possibilities of still photography and video shooting The 35-150mm F2-2.8 zoom is compatible with the dedicated TAMRON Lens Utility software developed in-house by TAMRON that empowers users to easily update the lens to the latest firmware without going through the camera and includes functions to support focusing operations and other actions when shooting still images or video. By utilizing a wide range of functions, users can expand the breadth of expression. For example, A-B Focus allows users to limit focusing to two pre-set focus points, shifting focus from one subject to another with just a click of the Focus Set Button. Users can also choose between Linear and Non-linear, which affects how the focus shifts during manual focusing. 7. Moisture-Resistant Construction, Fluorine Coating, and Hood Locking Mechanism for greater convenience (1) Among the zoom lenses for Nikon Z mount cameras (As of July 2023: TAMRON) (2) The lens for Sony E-mount previously launched on October 28, 2021. * Length is the distance from the front end of the lens to the lens mount face. ** The circular diaphragm stays almost perfectly circular up to two stops down from maximum aperture.

Press release: Canon Introduces New RF14-35mm F4 L IS USM Lens Broadening Imaginative Possibilities For Still And Video MELVILLE, NY, June 29, 2021– Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF14-35mm F4 L IS USM lens. This dramatic new lens brings 14mm, ultra wide-angle coverage to full-frame EOS R-series users. On top of the ultra-wide capabilities, the 14-35mm zoom range is the broadest ever in a Canon wide-angle zoom for full-frame AF cameras. For many Canon users, one single lens can potentially handle all wide-angle needs, from vivid, creative ultra-wide imagery to traditional street photography. The new wide-angle lens is designed for use within the expanding family of EOS R full-frame mirrorless cameras, including the upcoming EOS R3, currently in development. Whether you capture stills, video, or like many creatives today – both – this new wide-angle lens from Canon can help elevate users’ content game when capturing images or video in a wide variety of situations, such as landscape, architecture, and travel. A compact overall design, and extremely modest overall weight of just 1.2 lbs. — along with excellent balance, during hand-held or even gimbal-mounted operation — add to RF14-35mm F4 L IS USM inviting character. A key feature, sure to appeal to many landscape and nature photographers, is this lens’s ability to accept conventional, 77mm screw-in filters. This is especially noteworthy on a lens for full-frame cameras with 14mm ultra-wide coverage. Additionally, the lens’s close-focusing capability is exceptional for an ultra-wide zoom of its type. Image Stabilization further enhances the RF14-35mm’s appeal for low-light still imagery, and for steady yet striking wide video footage. Up to 5.5 stopsi of optical Image Stabilization is built-in, and Coordinated IS with cameras such as the EOS R6 and EOS R5 delivers up to 7 stopsii of shake-correction. This can mean sharper hand-held images in low light, even at extremely slow shutter speeds. The Canon RF 14-35mm F4 L IS USM lens features a bright, constant f/4 maximum aperture, L-Series optical construction — highlighted by three UD-glass elements, and three Aspherical elements — and many of the company’s most advanced proprietary lens coatings, including Sub-wavelength Structure Coating (SWC) and Air Sphere Coating (ASC). These superb lens coatings help minimize ghosting and flaring. Lens placement and coatings are also optimized to help users get clear, high-contrast images, even when there is a bright light source either in, or immediately outside, the frame. Additional features of the Canon RF14-35mm F4 L IS USM include: Compact design — Approximately 1.2 lbs. in weight. Minimum focusing of 7.9 inches at all focal lengths and a maximum magnification of 0.38x at 35mm zoom setting. Optical Image Stabilizer with up to 5.5 stopsi of shake correction. Up to 7 stopsii of shake correction when paired with Canon EOS R series cameras that feature In-Body Image Stabilizer (IBIS). High speed, smooth and quiet autofocus with Canon’s Nano USM. Control Ring for direct setting changes of aperture, shutter speed, ISO speed and exposure compensation. Superb dust and weather-resistance on par with other Canon L-series lenses. Pricing and Availability The Canon RF14-35mm F4 L IS USM lens is scheduled to be available in August 2021 for an estimated retail price of $1,699.00*. For additional information, please visit usa.canon.com. *Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary. [i] Based on CIPA (Camera & Imaging Products Associations) standards. Testing performed at focal length of 35mm, using the EOS R camera. [ii] Based on CIPA (Camera & Imaging Products Associations) standards. Testing performed at focal length of 35mm, using the EOS R5 camera. Canon RF 14-35mm F4L IS USM specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 14–35 mm Image stabilization - Yes CIPA Image stabilization rating - 5.5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F4 Minimum aperture - F22 Number of diaphragm blades - 9 Optics Elements - 16 Groups- 12 Special elements / coatings3 UD + 3 aspherical elements, Super Spectra + Sub-wavelength Structure + Air Sphere coatings Focus Minimum focus - 0.20 m (7.87″) Maximum magnification - 0.38× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 540 g (1.19 lb) Diameter - 84 mm (3.31″) Length - 100 mm (3.94″) Materials - Magnesium alloy Sealing - Yes Colour - Black Zoom lock - No Filter thread - 77 mm Hood supplied - Yes Tripod collar - No

Press Release TAMRON announces development of world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras: 17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall. This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses. PRODUCT HIGHLIGHTS Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture High optical performance and image quality throughout the entire zoom range Compact for easy handling with internal zoom for superlative balance Fast and accurate AF for still and video shooting Outstanding close-range shooting performance expands versatility Additional features for greater convenience Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON) *Specifications, appearance, functionality, etc. are subject to change without prior notice.

Press release: New FUJINON GF55mmF1.7 R WR Lens is Designed to Inspire GFX System Content Creators of All Types VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation announced today the launch of FUJINON GF55mmF1.7 R WR lens (GF55mmF1.7), a large-aperture prime lens offering a standard focal length of 55mm (an equivalent 35mm focal length of 44mm). Designed for a broad range of genres that include travel, street, and documentary, GF55mmF1.7 brings consistent optical quality to image makers, enabling them to deliver a wide range of photos and videos. GF55mmF1.7 features a high-speed F1.7 aperture, making it a great compliment to Fujifilm’s recently released GF80mmF1.7 R WR lens because of its similar aperture and comparatively wider focal length, with a field of view that is very similar to that of the human eye. This makes it ideal for a wide variety of applications, from intricate images with impeccable detail, to environmental portraits with wonderful balance between a subject and its out-of-focus background. “GF55mmF1.7 is designed to give image makers a versatile solution that lets them creatively shape images that make the most of our GFX System’s incredible dynamic range and unsurpassed image quality,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging and Optical Device Divisions. “Being able to make images on a GFX System digital camera at F1.7 is incredibly special – bringing an unmatched quality to the images that are created, especially when it comes to the quality of the bokeh in the image’s out- of-focus areas. It’s truly a lens made for any GFX System user and one we believe should find a permanent place in every photographer’s camera bag.” Incorporating 14 lens elements in 10 groups, including aspherical and extra-low dispersion (ED) elements, GF55mmF1.7 achieves remarkable, image-resolving performance. The provided 11 diaphragm blades create rounded bokeh, even when the lens is stopped down. The advanced lens blade design effectively controls chromatic and spherical aberrations, providing soft, creamy bokeh and detailed imagery. Key Features: Versatile Shooting with Large Aperture 55mm normal focal length provides versatility across various genres. Large F1.7 maximum aperture allows for creative control over depth-of-field. Fast and Accurate Autofocus Combines a powerful direct current (DC) motor and a GMR sensor to ensure quick, precise and near-silent autofocus (AF). Corner-to-corner sharpness is maintained across the image, even at a shallow depth- of-field. Weather-Resistant Design Weather-Resistant seals are applied in nine places to prevent dust and water from affecting lens operation. Operates at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). Weighs just 1.72 lbs (780g) and measures just 3.9 inches (99.3mm). Pricing and Availability FUJINON GF55mmF1.7 R WR lens is expected to be available in early fall 2023 at a Manufacturer’s Suggested Retail Price of $2,299.95 USD and $3,099.99 CDN. For more information on FUJINON GF55mmF1.7, please visit https://fujifilm-x.com/en- us/products/lenses/gf55mmf17-r-wr/.

Press release: SIGMA Announces 10-18mm F2.8 DC DN | Contemporary, the World's Smallest and Lightest F2.8 Zoom Lens for APS-C Mirrorless Cameras Ronkonkoma, NY – October 5, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 10-18mm F2.8 DC DN | Contemporary lens. This is the first SIGMA lens being announced and released concurrently for the L-Mount, Sony E-mount and Fujifilm X Mount. The lens will be available through authorized retail partners on October 26, 2023 for $599. This is the world's smallest and lightest F2.8 zoom lens designed for APS-C format mirrorless systems at just 2.8 x 2.4 inches (72.2 x 62mm) and 9.2 ounces (260g)*1. The lens covers a 15-36mm (35mm equivalent) focal range, with a fast F2.8 constant aperture. Paired with the 18-50mm F2.8 DC DN | Contemporary, this duo of lenses covers a 15-75mm (35mm equivalent) range with the same bright F2.8 maximum aperture at a combined weight of under 19.5 ounces (550g). The SIGMA 10-18mm F2.8 DC DN | Contemporary uses an aspherical concave lens with a large polarization ratio and high refractive index in the first group, reducing the number of elements in the first group and shortening the overall length. Additionally, a new push-on petal type hood has been developed. Thanks to the new structure with a spring and lever, which is not utilized by any other manufacturer, the hood has been made both thinner and smaller, which also contributes to the overall compactness of the lens. The optical design of the lens delivers a short 4.6 inch (11.6cm) minimum focusing distance and a maximum magnification ratio of 1:4 at the wide end, allowing for close-up photography with pleasing background separation. The optical design also minimizes focus breathing, and the stepping motor delivers swift, quiet autofocus during both still and video use. Thanks to its high optical quality and compact size, the SIGMA 10-18mm F2.8 DC DN | Contemporary lens is an excellent choice for travelers, adventure photographers, vloggers, content creators, and family photographers who want great image quality when paired with today's leading lightweight crop-sensor cameras on the three supported mirrorless platforms. Learn more about the SIGMA 10-18mm F2.8 DC DN | Contemporary lens: https://www.sigmaphoto.com/10-18mm-f2-8-dc-dn-c Create expressive images on the go with the world's smallest and lightest ultra-wide-angle zoom lens for APS-C cameras* The SIGMA 10-18mm F2.8 DC DN | Contemporary is the world's smallest and lightest ultra-wide- angle zoom lens for APS-C cameras*2, covering an effective focal range of 15-27mm (35mm equivalent). With ultra-sharp optics, a bright F2.8 aperture and a newly developed push-on petal type lens hood, photographers can create expressive images anytime, anywhere. The lens features a unique aspherical element that reduces the overall size of the lens and enhances image quality. An 11.6cm (1:4) minimum focusing distance to produce unique compositions, with expansive backgrounds and pleasing bokeh. With a weight of only 260g*3, a fast AF stepping motor and minimal focus breathing, the lens can be easily mounted onto a motorized gimbal to create impressive video content for social media use and professional projects. The lens is available for L-Mount, Sony E-Mount and FUJIFILM X Mount systems. Key Features 1. Large-aperture, ultra-wide-angle zoom with expressive imaging capabilities By utilizing unique optics which have been designed to correct lens aberrations, the SIGMA 10-18mm F2.8 DC DN | Contemporary produces images that are sharp across the entire image. Aspherical lens, special low-dispersion glass The use of an aspherical lens with large eccentricity and refractive index as the first lens element has enabled a lens construction with a reduced number of elements. Used in conjunction with multiple aspherical lenses and special low-dispersion glass, the lens can produce high resolution images whilst remaining compact and lightweight. Minimum focusing distance 11.6cm, maximum magnification ratio 1:4 Create expressive close-up images using the 11.6cm minimum focusing distance when shooting at 10mm. With a magnification ratio of 1:4, the lens captures unique portraits, still life and more. 2. Extremely compact and lightweight The SIGMA 10-18mm F2.8 DC DN | Contemporary is the world's smallest and lightest ultra-wide angle zoom lens for APS-C cameras*2, with a length of 62.0mm, a maximum diameter of 72.2mm, and a weight of 260g*3. The lens can be carried around with ease or attached to an APS-C mirrorless camera and a gimbal to create an ultra-portable video setup. Newly developed push-on petal type hood A newly developed push-on petal type hood is included with the lens. Unlike the conventional bayonet type lens hoods that attach with a rotating movement, this push-on type lens hood is attached onto the lens using a spring and lever system. The implementation of this new design reduces the size and thickness of the hood so that it matches the compact size of the lens. Compact, lightweight, high-performance F2.8 constant aperture zoom lens series When combined with the SIGMA 18-50mm F2.8 DC DN | Contemporary, a total, unbroken focal range of 15-75mm (35mm equivalent) with a constant F2.8 aperture can be covered. The combined weight of both lenses is only 550g*3. Fast-growing lineup of lenses for APS-C mirrorless cameras In addition to the SIGMA 18-50mm F2.8 DC DN | Contemporary, the lineup of lenses for APS-C mirrorless cameras includes 16mm, 23mm, 30mm, and 56mm prime lenses, all with F1.4 brightness. This flexible lens selection can be used for a wide variety of photographic applications*4. Mount with dust and splash resistant structure The lens mount incorporates rubber sealing to protect it from dust and water drops. 3. Ideal for landscapes, travel, video and online content creation With ultra-wide focal length, portable body and razor-sharp optics, the SIGMA 10-18mm F2.8 DC DN | Contemporary is the perfect portable option for landscape, travel, interior and street photography. It also boasts impressive video capability owing to its bright F2.8 aperture, which makes it well-suited to shooting in low-light environments and creating a shallow depth-of-field. The ultra-wide angle-of-view is ideal for hand-held vlogging that requires the capture of both the subject and the environment. Designed to minimize focus breathing The lens has been designed to suppress focus breathing. The change in angle-of-view due to focus shift is minimized, creating a natural-looking focus shift when recording video. Supports various camera functions The lens is compatible with the electronic image stabilization function, aberration correction function, DMF, and AF+MF in camera bodies from various manufacturers. The advantage using this ultra-wide-angle lens is that it provides a generous angle-of-view even when the electronic image stabilization function crops the image.*5 Stepping Motor A fast and quiet stepping motor is used to deliver precise AF when shooting stills and video. It is fully compatible with in-camera AF tracking modes. Additional Features Lens construction: 13 elements in 10 groups (3 FLD, 1 SLD, and 4 aspherical elements) Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Supports DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Support for switching between linear and non-linear focus ring settings on L-Mount bodies
 * Function available on supported cameras only. Mount with dust and splash resistant structure Push-on petal type hood LH706-02 Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Japan" craftsmanship *1 As an AF F2.8 zoom lens for mirrorless cameras with an APS-C sensor. As of October 2023 by SIGMA. Figures are for L-Mount. *2 As an AF F2.8 zoom lens for mirrorless cameras with an APS-C sensor. As of October 2023 by SIGMA. *3 The values are for L-mount. *4 Lineup is as of October 2023. *5 Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.