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Press release: SIGMA Releases 23mm F1.4 DC DN | Contemporary Lens, an Essential Focal Length Prime for APS-C Format Cameras Ronkonkoma, NY – April 3, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 23mm F1.4 DC DN | Contemporary ($549 US MSRP through authorized retailers) lens, a wide-angle fast-aperture prime lens designed specifically for APS-C mirrorless systems. This lens offers a 35mm field of view equivalency with the 1.5X crop factor applied, and is the fourth fast-aperture F1.4 DC DN | Contemporary prime lens, joining the popular 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, and 56mm F1.4 DC DN | Contemporary for crop-sensor mirrorless systems. The DC DN family also includes the 18-50mm F2.8 DC DN | Contemporary Zoom lens. The SIGMA 23mm F1.4 DC DN | Contemporary is offered in Sony E-mount, Leica L-Mount, and Fujifilm X Mount versions. The Sony E-mount and L-Mount versions will be available through authorized SIGMA retailers in late April 2023. The X mount version will be available in summer 2023. To take advantage of the mobility of APS-C mirrorless cameras, the lens body is compact and lightweight, with a weight of 340g*, length of 76.9mm* and filter diameter of 52mm, offering exceptional imaging performance when paired with compact APS-C mirrorless camera along with high-megapixel, full-frame mirrorless cameras in APS-C crop mode such as the 61MP SIGMA fp L. AF is driven by a quiet, high-speed stepping motor for swift, silent operation for both still and video capture, and excellent flare/ghosting resistance makes it ideal for real-world conditions. The lens is ideal for landscapes, journalism, everyday photography, and so much more; with a maximum magnification ratio of 1:7.3 and a minimum focusing distance of just under 10 inches. . Exclusively designed for APS-C mirrorless cameras C | Contemporary SIGMA 23mm F1.4 DC DN A prime lens that is hard to let go. Large aperture F1.4 brightness and excellent resolution from maximum aperture Compact body optimized for APS-C mirrorless cameras A wide variety of APS-C format F1.4 prime lenses The wide-angle lens ideal for APS-C mirrorless cameras joins the Contemporary line. High optical performance, F1.4 brightness, and compact enough to carry around every day. With an easy-to-use angle of view equivalent to 35mm (on full frame), high optical performance, the brightness of a large F1.4 aperture, and a compact and lightweight lens body, SIGMA's experience accumulated in the Contemporary line has culminated in a lens that is ideal for use with APS-C mirrorless cameras. The lens offers excellent resolution from maximum aperture and the rich bokeh effects thanks to its F1.4 brightness. The lens demonstrates its descriptive power in a wide range of applications, including landscapes, portraits, and table photography. In order to take advantage of the high mobility of mirrorless cameras, the compactness of the lens body was also pursued. The SIGMA Contemporary lineup includes several compact and lightweight F1.4 single focal length lenses in the APS-C format, which are surprisingly compact to carry around. If you want to keep your equipment light and small, but not compromise on image rendering performance, this lens is sure to meet your needs, and will be a lens you will never want to let go. [Key Features] 1. Large aperture F1.4 brightness and excellent resolution from maximum aperture. The SIGMA 23mm F1.4 DC DN | Contemporary has an easy-to-use angle of view equivalent to 35mm in 35mm format, as well as the brightness of a large F1.4 aperture and high descriptive power. The optics is composed of 13 elements in 10 groups, including 3 SLD glass elements and 2 aspherical lens elements, to achieve sharp, clear images. The lens delivers excellent resolving power from the maximum aperture. Furthermore, the large F1.4 aperture allows for large, beautiful bokeh effects. The compact, palm-size body allows you to enjoy the rich descriptive power of mirrorless cameras. Careful countermeasures against ghosting and flare enable clear shooting even in backlit environments. 2. Compact body optimized for APS-C mirrorless cameras To take advantage of the mobility of APS-C mirrorless cameras, the lens body is compact and lightweight, with a weight of 340g*, length of 76.9mm*, and filter diameter of 52mm. At the same time, the quality of the lens body itself has not been compromised. The high-precision machining technology of SIGMA's sole production facility in Aizu, Japan, has enabled the lens body to achieve the ideal balance between excellent optical performance based on the latest optical and mechanical design and compactness. The AF drive system uses a quiet, high-speed stepping motor. The latest algorithm enables quick focusing for easy shooting. *The figures are for L-Mount. Support for switching between linear and non-linear focus ring settings (L-Mount only) For L-Mount cameras, it is possible to switch to "linear focus," in which the focus shifts by a fixed amount according to the rotation angle of the focus ring. *Only for compatible L-Mount camera bodies. 3. A wide variety of APS-C format F1.4 prime lenses The SIGMA Contemporary line offers a wide variety of APS-C format F1.4 prime lenses. All of them share the concept of combining superior resolution with compactness and light weight. By combining them according to your needs, you can build a compact photographic system without compromising on image quality. [Additional Features] Lens construction: 13 elements in 10 groups with 3 SLD and 2 aspherical lens elements Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with Lens Aberration Correction *Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Petal Type Hood LH554-01 Mount with dust and splash resistant structure Support for switching between linear and non-linear focus ring settings (for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship

Press release: Sony Expands the Range of Shooting Possibilities with introduction of the FE 70-200MM F4 Macro G OSS II Lens™ offering Supreme Image Quality and AF Performance 12 Jul, 2023 “FE 70-200MM F4 Macro G OSS II” telephoto zoom lens with compact and lightweight design. World’s first[1] half-macro shooting with a maximum magnification of 0.5x throughout the zoom range 12th July 2023, Sony introduces the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series. The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II contain superb high-speed and high-performance AF that are unique to G lenses, this is the world’s first1 zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x[2] throughout. In addition, with a teleconverter (sold separately[3]), super-telephoto shooting up to 400mm and life-size 1:1 magnification macro shooting throughout the entire zoom range is possible[4]. This launch marks Sony’s 50th full-frame E-mount lens[5]. Since the very first lens, Sony has remained committed to supporting the creative activities of photographers and videographers by bringing together the latest technologies and expanding the E-mount lineup that covers both full-frame and APS-C size formats. A compact and lightweight model capable of excellent shooting from distant to close-up, and compatible with a teleconverter With a total length of 149mm and a weight of approximately 794g (excluding tripod mount), the FE 70-200MM F4 Macro G OSS II is zoom lens can be used for a wide range of purposes, including sports scenes, landscapes, wild birds, and even macro photography. Shooting from 70mm to 200mm, the lens also enables the world’s first1 half-macro shooting2, with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration. It also supports a high-performance teleconverter[6] (sold separately[3]). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)4, you can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range. Fast autofocus and excellent video recording performance Sony’s unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20%[7]. Tracking performance for moving objects has also improved approximately twice as much compared to the previous model[7], so it continues to track the target subject with high accuracy. Whilst focus tracking performance during zooming has also been greatly improved[8]. When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second. In addition, a new MODE3[9] setting of SteadyShot has been added that optimises the camera shake correction algorithm, emphasising framing stability when shooting moving subjects. By combining with a compatible camera body, you can more effectively compensate for camera shake and shoot stable movies. Intuitive operability and high reliability for safe use in harsh shooting environment The FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports the photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting. In addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions[10] and expands the freedom of shooting. Pricing and Availability The new FE 70-200MM F4 Macro G OSS II will be available in September for approximately £1750. It will be sold at a variety of Sony’s authorised dealers throughout Europe. [2] When using a 35mm Full-frame sensor camera. In the case of using an APS-C sensor camera, 0.75x equivalent magnification throughout the zoom range in the 35mm format. [3] 1.4x Teleconverter Lens “SEL14TC” and 2.0x Teleconverter Lens “SEL20TC” [4] With “SEL20TC” [5] As of July 2023 product announcement. [6] Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively. [7] Compared to SEL70200G, Sony’s test conditions [8] Compared to SEL70200G, when shooting stills, Sony’s test conditions. [9] A software update may be required. See Sony’s support page on the web for camera compatibility info. [10] Not guaranteed to be 100% dust and moisture proof.

Panasonic 35-100mm F2.8 Panasonic Lumix 100-400mm II Press release: Redesigned: H-ES35100 Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance and the Teleconverter-compatible H-RSA100400 Ultra Telephoto Zoom Lens from the LEICA DG Series of LUMIX G Lenses Panasonic is proud to introduce the H-ES35100 and H-RSA100400 interchangeable lenses for the LUMIX G Series that comply with the Micro Four Thirds system standard. These telephoto zoom lenses are in line with LEICA’s stringent optical standards and achieve outstanding photographic performance. Panasonic boasts a lineup of 32 Micro Four Thirds interchangeable lenses, of which 15 are LEICA DG lenses. Designed for a wide range of users from professionals and camera enthusiasts to digital mirrorless camera beginners, Panasonic will continue to propose different ways of enjoying creative photography and videography through its diverse lineup of interchangeable lenses. LEICA DG VARIO-ELMARIT 35-100mm/F2.8/POWER O.I.S. (H-ES35100) Redesigned LEICA DG Lens: New Large-aperture Telephoto Zoom Lens with Outstanding Photographic Performance, High Mobility and Full-range F2.8 Brightness This new ELMARIT full-range F2.8 lens delivers brightness in all zoom ranges, allowing photographers to enjoy a wide range of photography, such as evening shots that make use of the F2.8 brightness and bokeh effects that are unique to telephoto zoom shots and help to highlight the subject. An optimal lens structure comprising two ED (Extra-low Dispersion) lenses and one UED (Ultra Extra-Low Dispersion) lens ensures outstanding photographic performance throughout zoom ranges 70 mm to 200 mm*1. In addition to Panasonic’s unique Nano Surface Coating technology, the use of a light-shielding part to eliminate unwanted light inside the lens enables the production of clear, natural color with little ghosting and flare. Main Features F2.8 LEICA DG VARIO-ELMARIT lens for outstanding photographic performance throughout zoom ranges High-speed, high-precision auto-focus for videography with Dual I.S. 2 Compact, lightweight model for excellent handheld photography and portability *1 35 mm camera equivalent. LEICA DG VARIO-ELMAR 100-400mm/F4.0-6.3 II ASPH./POWER O.I.S. (H-RSA100400) New Teleconverter-Compatible LEICA DG Lens for Full Life-size Macro Shooting*2 and Ultra Telephoto Zoom Photography This new lens achieves stunning photographic performance throughout zoom ranges from the center of the frame to the edge. An optimally arranged lens structure featuring one aspherical lens, two ED (Extra-low Dispersion) lenses, and one UED (Ultra Extra-Low Dispersion) lens produces detailed and beautifully textured high-resolution, high-contrast images. With a focal length of 200 mm to 800 mm*3, the lens is ideally suited to capture a range of subjects that are difficult to approach, such as wild birds and animals, as well as sporting events. Moreover, the separately sold 2.0x teleconverter*4 enables 1600 mm full life-size macro shooting*2 for more impressive, detailed shots of flowers, animals, and other subjects. Main Features LEICA DG VARIO-ELMAR lens for outstanding photographic performance throughout zoom ranges Ultra telephoto zoom lens covering up to 1600 mm*2 for use in a wide range of shooting environments Compact, lightweight, and excellent mobility with high-speed, high-precision auto-focus and teleconverter compatibility *2 35 mm camera equivalent. When DMW-TC20A teleconverter is attached. Teleconverter range: 210 mm–400 mm. *3 35 mm camera equivalent. *4 Use of the DMW-TC20 teleconverter reduces the effective aperture by two f/stops.

Fujifilm GF 30mm F5.6 T/S Fujifilm GF 110mm F5.6 T/S Macro Press release: Fujifilm Unveils Eagerly Anticipated Tilt-Shift Lenses for its GFX System of Mirrorless Digital Cameras VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation today announced the launch of two highly anticipated tilt-shift lenses for its GFX System of mirrorless digital cameras FUJINON GF30mmF5.6 T/S lens (GF30mmF5.6 T/S) and FUJINON Lens GF110mmF5.6 T/S Macro lens (GF110mmF5.6 T/S Macro). These new lenses, designed for GFX System’s 55mm large-format sensor1, cater to the demands of professional photographers that need the ability to adjust for parallax, distortion, and focus. “The introduction of tilt shift lenses for GFX System opens doors for architectural, product, and commercial photographers to use a native G Mount lens for the first time with their GFX System cameras,” said Victor Ha, vice president, Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “This means that GFX System users will finally be able to achieve optimal image quality because these lenses are specifically designed to make the most of GFX System’s 55mm imaging sensor.” FUJINON GF30mmF5.6 T/S Lens GF30mmF5.6 T/S is a wide-angle, tilt-shift lens with a 30mm focal length (35mm equivalent focal length of 24mm). This lens delivers exceptional image resolution, effectively suppresses ghosting, and is ideal for landscape and architectural photography, since tilt and shift adjustments can be made based on the specific needs of the location. Key features: Advanced optics designed to minimize various forms of aberration while delivering exceptional image-resolving performance GF30mmF5.6 T/S consists of 16 lens elements in 11 groups, including 3 aspherical elements,2 extra-low dispersion (ED) elements and 1 Super ED element. Its expanded configuration features the use of a large aperture aspherical, front element as well as 3 ED elements, providing advanced optics designed to eliminate the need for electronically correcting distortion and lateral chromatic aberration. Spherical aberration, comatic aberration and field curvature are suppressed to achieve edge- to-edge sharpness even during shifting. The use of Fujifilm’s unique Nano GI coating technology controls refractive index on the lens surface to inhibit unnecessary light reflection and to reduce ghosting and flare, which are typically seen in wide-angle lenses. Tilting and shifting mechanisms work in conjunction with GFX System’s large format sensor Tilting of ±8.5° and shifting of up to ±15mm adjust the position of the focal plane and angle of perspective for the user. Rotation adjustments within ±90° can also be combined with parallel or perpendicular tilt and shift adjustments, to give a high level of flexibility in accounting for the needs of the scene. The lens has a built-in sensor that measures changes, in degrees, to shift or rotation. Changes can be monitored in Live View and are recorded to the image file’s metadata for reference during RAW processing2. Compact design enhances ease of image making GF30mmF5.6 T/S has a total image circle that is approximately 85mm in diameter. It weighs approximately 2.95 lbs (1,340g) and is just 5.5 inches (138.5mm) in length, due to an efficient lens design that incorporates 16 lens elements in 11 groups, including aspherical elements and ED elements. A large aperture aspherical element is also used as the front element to achieve a 105mm filter thread3, which is a common filter thread for landscape photography. GF30mmF5.6 T/S is equipped with a custom-designed tripod collar. Even during shifting, the collar helps maintain the subject’s position in relation to the lens to prevent parallax and facilitates accurate stitching of multiple images. FUJINON GF110mmF5.6 T/S Macro Lens GF110mmF5.6 T/S Macro is a mid-telephoto, tilt-shift macro lens with a 110mm focal length (equivalent 35mm focal length of 87mm) and a maximum magnification factor of 0.5x. Designed to optimally suppress various types of aberrations, including distortion and lateral chromatic aberration, with its 110mm focal length, this lens delivers incredible levels of image resolution and is ideal for commercial photography, particularly for still-life subjects. Key features: Optical design that produces incredible image sharpness GF110mmF5.6 T/S Macro consists of 11 lens elements in 9 groups, including 1 aspherical element and 2 ED elements. The aspherical element controls comatic aberration and field curvature, while the ED elements minimize axial chromatic aberration. Furthermore, the lens configuration, with the aperture midway, suppresses distortion and lateral chromatic aberration to achieve edge-to-edge sharpness without relying on electronic correction. The maximum magnification factor is 0.5x and total control of the focus plane can be achieved by adjusting the lens tilt when it is close to the subject. This is a feature that is extremely useful in both commercial photography and in still-life applications. Tilting and shifting mechanisms that maximize benefits of the large format sensor The ability to tilt up to ±10° and to shift up to ±15mm allows the focal plane position and angle of perspective to be adjusted as needed in real time. Rotation adjustments within ±90° can also be combined with parallel or perpendicular tilt and shift adjustments, to give a high level of flexibility in accounting for the needs of the scene. GF110mmF5.6 T/S Macro has a built-in sensor that measures changes, in degrees, to shift or rotation. As with GF30mmF5.6 T/S. changes can be monitored in Live View and are recorded to the image file’s metadata for reference during RAW processing4 Compact design enhances ease of image-making GF110mmF5.6 TS MACRO has a 72mm filter thread and measures 5.9 inches (149mm) and weighs 2.77 lbs. (1,255g). It also uses extends the front lens group during focusing to keep the overall lens size compact. Pricing and Availability The FUJIFILM FUJINON GF30mmF5.6 T/S and GF110mmF5.6 T/S Macro lenses are each expected to be available in Fall 2023 at Manufacturer’s Suggested Retail Prices of $3,999.95 USD ($5399.99 CDN) and $3,499.95 USD ($4,724.99 CDN) respectively. For more information on these new GF tilt-shift lenses, please visit https://fujifilm-x.com/en- us/products/lenses/gf30mmf56-ts/ and https://fujifilm-x.com/en- us/products/lenses/gf110mmf56-ts-macro/. 1 A large format sensor is an image sensor measuring 55mm diagonally (43.8mm x 32.9mm) with an area approximately 1.7 times that of a customary, 35mm full-frame sensor. 2 The “Live View” and metadata recording function is available when used with the FUJIFILM GFX100 II digital camera. For use with the FUJIFILM GFX100, GFX100S, GFX50S II, GFX 50S and GFX 50R digital cameras, download of a hereafter available Fujifilm firmware update will be required. 3 Use of the supplied adapter ring is required in order to use a 105mm filter. 4 The “Live View” and metadata recording function is available when used with the FUJIFILM GFX100 II digital camera. For use with the FUJIFILM GFX100, GFX100S, GFX50S II, GFX 50S and GFX 50R digital cameras, download of a hereafter available Fujifilm firmware update will be required.

Press release: Canon Introduces the RF100-300mm F2.8 L IS USM to Its Lens Lineup The new lens combines the flexibility of a zoom lens with the quality of a telephoto lens MELVILLE, NY, April 20, 2023 – Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF100-300mm F2.8 L IS USM lens, answering calls from photojournalists and professional level customers for a modern 300mm f/2.8 equivalent lens. “This lens is an absolute game changer! It gives you the most incredible range, but without sacrificing the f/2.8 aperture. To have this kind of performance at your fingertips is incredible!” Roberto Valenzuela, fashion and wedding photographer For decades, the 300mm f/2.8 telephoto lens has been an industry standard for photojournalists, professionals, and aspiring enthusiast photographers due to its outstanding image quality, excellent speed for indoor shooting, and relatively light weight for hand-holding. Now, with the launch of the RF100-300mm F2.8 L IS USM, Canon delivers the flexibility of a zoom lens design with the truly outstanding quality of a 300mm f/2.8 L-series telephoto lens. Exceeding the reach and potential of traditional 70-200mm lenses, and adding zoom flexibility to its Canon EF 300mm f/2.8L IS predecessor, the RF100-300mm F2.8 L IS USM lens brings new value to customers with the following features: Wide Focal Range — 100-300mm range Extended Zoom — Optional RF1.4x and 2x extenders are supported with this lens, enabling a zoom range of up to 600mm Spectacular Image Quality — f/2.8 constant wide aperture; Fluorite Aspherical and UD-glass design Reliable Stabilization — Up to 5.5 stops correction with in-lens Optical Image Stabilization and up to 6.0 stops correction with in-body coordinated Image Stabilization (CIPA standard) Weather and Dust Resistant — Durable in various environmental conditions Compact and Lightweight Design — Despite capabilities to zoom over 300mm, this lens is unusually lightweight, just barely heavier than the EF300mm f/2.8L IS II “I love this lens! It’s incredibly lightweight, versatile, and sharp. Toss on the 2x extender and you can snipe gorgeous frames at a distance, especially with the built in image stabilizer. This lens is going to change the game for live concerts, weddings, and so much more.” Ben Hagarty, Grammy award-winning cinematographer This telephoto zoom lens is ideal for professionals who use a Canon EOS R3, EOS R5 or EOS R6 Mark II full-frame mirrorless camera, but can also be a catalyst for users who have developed into serious, aspirational enthusiasts and are looking to step beyond their traditional telephoto lens experience. Best use cases include, but are not limited to, indoor sports, motorsports, outdoor fashion, video and cinema, photojournalism and theater work. For high-level shooters and videographers particularly working in low-light settings and seeking a hand-holdable solution, this lens provides the total answer. Price & Availability The Canon RF100-300mm F2.8 L IS USM lens is expected to be available in May for an estimated retail price of $9,499.00*. For more information, please visit usa.canon.com

Press Release: Sony Electronics Introduces New Standard Zoom with Launch of the Ultra-Wide FE 20-70mm F4 G Lens New Addition to Sony’s E-mount G Lens Line-Up Offers Versatile Zoom Range, Outstanding Image Quality, and Supreme Autofocus Performance SAN DIEGO, CA – Jan. 17, 2023 –Sony Electronics is redefining its standard zoom category of lenses with the introduction of the full-frame E-mount 20-70mm F4 G (model: SEL2070G) that boasts a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range. With impressive Sony G LensTM image quality, high speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capturing scenarios including vlogging, video production, portraits, and landscapes. “The FE 20-70mm F4 G is our 71st E-mount lens and is redefining the standard zoom in our G Lens category to meet the needs to today’s content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Having tools that creators can utilize to create both still and video content is ever more important. The FE 20-70mm F4 G ranges from 20mm to 70mm in a compact form-factor – this is an excellent lens option for hybrid content creators and those seeking versatility in a standard zoom.” Compact with a Standard Zoom Range Ideal for Hybrid Creation With an unprecedentedly¹ wide 20mm to 70mm zoom range and constant F4 aperture, the FE 20-70mm F4 G offers outstanding optical performance in a compact and lightweight form-factor. Combined with a compact Sony AlphaTM brand mirrorless body, this lens can deliver superb image quality in just about any situation at all focal lengths. The versatility of this lens makes it an ideal selection for still, video, and hybrid content creation. A key benefit of a zoom lens that includes a 20mm offering is its ability to maintain a wide-angle-of-view when shooting video with a 16:9 or 2.35:1 aspect ratio. This allows content creators to capture more within a single frame, which is critical when vlogging or selfie-style shooting. The wide-angle also provides content creators with additional flexibility to crop their frames in the post-production process to increase the effectiveness of image stabilization. This is an increasingly popular editing technique that benefits creators who are filming without the stabilization support of a gimbal. Image Quality Consistent with the G Lens Line-Up With Sony’s latest technology, the new lens boasts unique G Lens image quality in a surprisingly compact and lightweight package. With two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this lens simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance for extraordinary contrast and clarity. Beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally controlled spherical aberration. This combination supports the naturally rendered bokeh, offering impressive, memorable imagery. The FE 20-70mm F4 G has a minimum focus distance of up to 11.8” (30 cm) at the wide end and up to 9.8” (25 cm) at the telephoto end of the zoom range when using AF², making it easy to maneuver around subjects to find the ideal angle. Maximizes Camera AF Performance for Stills and Video The lens’s focus group is driven by two of Sony’s latest XD (extreme dynamic) linear motors, providing a fast, quiet, low-vibration focus drive. Thrust efficiency has been significantly improved over previous models³, resulting in up to a 60% increase in AF speed4. Because tracking performance has been improved by about two times compared to previous models5, moving subjects are tracked with consistent reliability and precision. Reliable tracking is achieved when shooting continuous stills of fast-moving subjects at up to 30 frames per second with the Alpha 1 camera6 and can smoothly record when shooting video at a high frame rate. Video Performance Designed for Refined Imagery The FE 20-70mm F4 G features the latest lens technology to reduce focus breathing, as well as focus and axial shift when zooming. This lens has also been carefully designed for quiet operation when shooting movies, with advanced XD linear motors and a newly developed aperture unit that dramatically reduces noise and vibration. The Alpha brand series cameras’ Active Mode7 image stabilization is highly effective at the wide 20mm end of the FE 20-70mm F4 G zoom range. This can be particularly useful for shooting smooth, stable handheld footage while walking. Focus is especially critical when shooting high-resolution 4K or 8K movies. The FE 20-70mm F4 G’s compact design and XD linear motors work with Alpha series camera bodies to easily acquire accurate focus and smoothly track fast-moving subjects. The ability to leave focusing to the camera when solo shooting can be a huge advantage. In addition, the Linear Response MF8 ensures that the focus ring responds directly and linearly to subtle control when focusing manually and an independent aperture ring offers direct, intuitive aperture control. High-Level Operability and Reliability for Any Environment The new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video. Customizable focus hold buttons are provided in two locations for easy access and convenient control. A focus mode switch on the side of the lens makes it possible to switch between autofocus and manual focus to quickly adapt to changing shooting conditions. To offer additional creative control, the FE 20-70mm F4 G is compatible with circular polarizing filters despite being a wide-angle zoom lens. It also includes an Iris Lock switch to prevent unwanted changes while shooting. Lastly, the FE 20-70mm F4 G has a dust and moisture resistant design9 and the front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants10. Pricing and Availability The new FE 20-70mm F4 G will be available in March 2023 for approximately $1,099 USD and $1,499 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2070g (CA) – https://www.sony.ca/en/electronics/camera-lenses/sel2070g A product video on the new FE 20-70mm F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE 20-70mm F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha brand. Notes ¹ January 2023, Sony survey of full-frame constant F4 standard zoom lenses. ² 0.25 throughout the zoom range when focusing manually ³ Compared to the SEL2470Z. 4 Compared to the SEL2470Z. Sony test conditions. 5 Compared to the SEL2470Z. Sony test conditions. 6 “Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 7 With a compatible camera. Active Mode causes a slight reduction in angle of view. 8 This feature also works effectively with cameras such as the α7 IV and FX6 AF Assist function, giving creators enhanced artistic control. 9 Not guaranteed to be 100% dust and moisture proof. 10 While making it easier to wipe off any contaminants that do become attached to the lens surface.

Press release: SIGMA Announces 14mm F1.4 DG DN | Art – the World’s First 14mm F1.4 Lens – Designed Especially for Astrophotography Ronkonkoma, NY – June 8, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 14mm F1.4 DG DN | Art lens. This is the world's widest F1.4 single focal length lens*, born from our engineers' passion for capturing the widest, brightest, highest- resolution, and most captivating starry sky images possible. Designed specifically for astrophotography, the 14mm F1.4 DG DN | Art lens is a full-frame, ultra wide-angle prime designed exclusively for mirrorless camera systems, and is available in Sony E- mount and Leica L-Mount. This lens offers a full set of features designed for astrophotography including a removable tripod socket, MFL switch (Manual Focus Lock function), lens heater retainer, rear filter holder, and a specially-designed front cap including a NEW locking mechanism and NEW filter storage slots. All this, plus thorough aberration correction, make this possibly the best lens ever made for astrophotography. Its ultra-wide 14mm angle of view that captures wide starry skies and bright F1.4 aperture that minimizes exposure time are ideal specifications for astrophotography. Incredibly sharp from corner to corner with splash and dust-resistant construction, this lens retains the same high performance and quality standards found within the SIGMA F1.4 Art lens lineup. The astrophotography-focused feature set and total optical performance make this an excellent lens for high-end architecture, real estate, and landscape photography as well. The lens will retail for $1599 through authorized US retailers and will be available in late June 2023. Learn more about the SIGMA 14mm F1.4 DG DN | Art lens: https://www.sigmaphoto.com/14mm-f1-4-dg-dn-a * Excluding fisheye lenses, as interchangeable lenses for mirrorless cameras and SLR cameras (as of June, 2023 by SIGMA) New vision. Expanding possibilities. Ultra wide-angle 14mm with a maximum aperture of F1.4 and outstanding optical performance Abundant functions and accessories to support starscape photography Signature Art line features and high build quality Supplied accessories: Case, COVER LENS CAP LC1014-01, REAR CAP LCR II, TRIPOD SOCKET TS-141, PROTECTIVE COVER PT-41, GUIDE PLATE GP-11 Available mounts: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. The world's first and only* lens that combines an ultra-wide angle of 14mm with a maximum aperture of F1.4. All for the best starscape photography. The stars in the sky are a source of inspiration for viewers. On the other hand, the starry sky is a very demanding subject for a wide-angle lens, with its numerous tiny point light sources spread over the entire image. The 14mm F1.4 DG DN | Art is the world's widest F1.4 single focal length lens*, born from our engineers' passion for capturing the widest, brightest, highest-resolution, and most captivating starry sky possible. Thanks to SIGMA's latest technology, the lens combines an ultra-wide angle of 14mm with a maximum aperture of F1.4. In addition, SIGMA's lens technology has achieved high optical performance with thorough correction of sagittal coma flare, specialized functions to support starry landscape photography, and high-speed AF with the HLA (High-response Linear Actuator) linear motor. The Milky Way stretching across the night sky, twinkling stars emerging over ridgelines –the 14mm F1.4 DG DN | Art can make this a reality as an image that surpasses the actual photographic experience. Its proven ability in shooting starscapes will provide new possibilities for visual expression and enjoyment in all scenes, including daytime landscapes, architecture, and indoor photography in dark and confined spaces. * Excluding fisheye lenses, as interchangeable lenses for mirrorless cameras and SLR cameras (as of June, 2023 by SIGMA). [ Key Features ] 1. Ultra wide-angle 14mm with a maximum aperture of F1.4 and outstanding optical performance This world-first performance was achieved by applying the best of SIGMA's optical technologies, from the design to the lens manufacturing process. 19 elements in 15 groups, including 1 SLD glass element, 3 FLD glass elements, and 4 aspherical lens elements, make up a luxurious lens configuration. This allows for advanced aberration correction and a high degree of precision in the lens construction. This allows both advanced aberration correction and F1.4 brightness. In particular, sagittal coma flare, which distorts the shape of stars, has been carefully corrected, and even at the widest aperture, the lens delivers high image reproducibility right to the periphery of the image. Ghosting and flare are also thoroughly addressed through both optical design and coatings. This allows for clear, crisp shooting of starry sky and night scenes. Optimized for starscapes, which require extremely high performance, this lens delivers images that exceed expectations in any scene, including landscapes, architecture snapshots, portraits, and indoor photography. 2. Abundant functions and accessories to support starscape photography The 14mm F1.4 DG DN | Art is equipped with a wealth of features to support starscape photography. This fully backs up the fun of starscape photography. • Tripod Socket Includes a detachable tripod mount compatible with Arca-Swiss type. The 14mm F1.4 DG DN | Art can be mounted on a tripod in a more stable condition, as it is heavier on the front side. The shape is designed to prevent interference even when using the lens heater. • MFL (Manual Focus Lock) Switch A switch to lock the manual focus at a desired position. Prevents focus shift caused by unintentional operation of the focus ring. This is useful for long time exposure photography, etc., where the focus is fixed. • Lens Heater Retainer Steps around the front and lens heater retainers prevent the lens heater* from protruding into the front of the lens and causing vignetting on the periphery of the screen. * A belt-shaped heater that is wrapped around the lens to prevent condensation from forming inside the lens when the temperature drops. • Rear Filter Holder A rear filter holder is provided as standard equipment at the lens mount for attaching a sheet- type rear filter. A lock mechanism is also provided to prevent the filter from falling out. • Special front cap with locking mechanism and filter slots Includes a cover-type front cap with locking mechanism. It also has a newly developed filter slot that can hold two rear filters depending on the application. The cap is specially designed for the 14mm F1.4 DG DN | Art to protect the sheet filters from scratches and dirt while ensuring that they are not mistakenly taken out or forgotten. 3. Signature Art line features and high build quality In addition to functions specifically designed for shooting starscapes, the lens is equipped with various functions to assist in shooting, including an AFL button to which any function can be assigned and an aperture ring. The body is dust and splash resistant, and the frontmost surface of the lens is coated with a water- and stain-repellent coating, so you can shoot outdoors in harsh environments with peace of mind. The HLA (High-response Linear Actuator) enables high-speed, quiet, and highly accurate autofocusing. In order to maintain performance while supporting a lens with a large aperture, the lens has a robust internal structure and uses lightweight materials such as polycarbonate TSC (Thermally Stable Composite), which has a thermal shrinkage rate equivalent to that of aluminum, and magnesium in appropriate locations to reduce weight while ensuring robustness. The lens body is built with the high build quality of the Art line specifications, allowing the user to fully enjoy the unique performance of the lens in any environment, including shooting starscapes. [ Additional Features ] Lens construction: 19 elements in 15 groups (3 FLD,1 SLD, and 4 aspherical elements) Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Supports DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button MFL switch Rear Filter Holder (compatible with GUIDE PLATE GP-11) Lens Heater Retainer Focus Mode Switch Support for switching between linear and non-linear focus ring settings (for L-Mount only) Dust and Splash Resistant Structure TRIPOD SOCKET TS-141 supplied Special front cap with locking mechanism and filter slot: COVER LENS CAP LC1014-01 (NEW) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/

Press Release: Hasselblad Announces XCD 4/28P, a Lightweight, Wide Angle Lens for Street Photography XCD 4/28P is a wide-angle lens with a 22mm equivalent focal length and F4.0 aperture, making it a breeze to capture a wide range of scenes from nature, city streets, and urban architecture. Measuring 43.5mm in length and 245g in weight, XCD 4/28P is the lightest and smallest lens of the Hasselblad X System.* This portable lens with precise optical design empowers photographers to capture the world with the click of a shutter. XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. With a thoughtfully crafted arrangement, the lens has a compact size and a powerful performance, meeting the resolution requirements of 100 million pixels. The lens yields sharp imaging with high precision and high resolution from the centre to the edges, achieving stunning image quality across the frame. The metal lens features an engraved focus ring with a Hasselblad “H” pattern, a nod to the design of the XCD Series lenses, and holds to Hasselblad’s ongoing dedication to detail and craftsmanship. With a 22cm minimum focusing distance and 1:6 magnification, rich close-ups of flowers, cuisine, and much more are effortlessly captured. XCD 4/28P sports a linear stepping motor and a lighter, smaller focusing lens group. When used with the PDAF technology of X2D 100C, the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, accurate, and responsive focusing. The lens’s small but powerful leaf shutter supports shooting with flash synchronisation at all shutter speeds, with flash synchronisation up to 1/4000s. There are currently two Hasselblad XCD lens series, V Series and P Series. The P Series consists of entry-level thin, lightweight lenses that can meet daily photography needs. P Series lenses work with the X2D to offer more shooting possibilities for travelling photographers. The V Series focuses on optical performance and control experience. The lenses have a larger aperture delivering a more pronounced background blurring effect. They also feature a depth of field scale, distance scale, and a focus ring that can be switched between autofocus and manual focus, with a customisable control ring. The V Series currently includes the XCD 2,5/38V, XCD 2,5/55V and XCD 2,5/90V. The Hasselblad XCD 4/28P Lens has an MSRP of EUR €1,899, including sales tax, and USD $1,679, excluding sales tax. It is now available to order immediately. See details of the new product at www.hasselblad.com. * As of August 2023.

Press release: Wide, bright and super-light: Get more of the Story with the new 
NIKKOR Z 17-28mm f/2.8 Capture the Big Picture with Nikon’s Latest Affordable f/2.8 Zoom Lens MELVILLE, NY (September 20, 2022) Nikon Inc. has announced the NIKKOR Z 17-28mm f/2.8, the latest addition to the growing selection of extremely-capable and very affordable f/2.8 zoom lenses. This new full-frame lens combines the versatility of an ultra-wide angle of field view with the benefits of large fixed aperture, putting low light performance and gorgeous bokeh within reach. “The amount of NIKKOR Z lenses continues to increase at a rapid pace, giving all kinds of creators mirrorless lenses built with the latest in optical innovation,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The new NIKKOR Z 17-28mm f/2.8 is derived from the same mutual concept as the recent NIKKOR Z 28-75mm f/2.8 lens, establishing a series of affordable zooms that open a gateway to fast-aperture performance and absolute versatility.” The NIKKOR Z 17-28mm f/2.8 is a lens for storytellers, captivating the viewer with vast landscapes, grand interiors or enveloping their senses with the starry night sky. The combination of the ultra-wide angle perspective and bright constant f/2.8 aperture liberates the creator, turning everyday scenes into impressive images and videos that grab the viewers’ attention or establish the scene. This wide aperture not only enhances the lens’ low light performance, but also creates a gorgeous out-of-focus area to make the subject pop. Scenes that were previously difficult to photograph are easier than ever to capture in vibrant detail, such as a packed dance floor at a wedding reception or a backlit subject within a cityscape. The new NIKKOR Z 17-28mm f/2.8 is ready to go anywhere. This extremely lightweight and portable lens weighs in at only 450 g (15.9 oz), which is approximately 30% lighter than the NIKKOR Z 14-24mm f/2.8. It’s also lighter and more compact than the NIKKOR Z 14-30mm f/4 lens, and uses a 67mm threaded mount for circular polarizers or neutral density filters. The lens’ minimal weight and internal zooming make it easy to pack or carry anywhere, and create an ideal partner for gimbals since the balance of the lens never changes. The lens is constructed for creators who aren’t afraid to go off the beaten path in pursuit of their content. The entire lens is sealed to prevent entry of dust and water droplets¹, while the front element features an antifouling coating which makes it easy to wipe away dirt, smudges and fingerprints. The NIKKOR Z 17-28mm f/2.8 puts an emphasis on sharpness, utilizing an optical formula that employs a Super ED glass element for maximum image quality at all focal lengths. Autofocus speed is blazing fast, thanks to the use of a high-speed stepping motor (STM), working seamlessly with Nikon Z mirrorless cameras to acquire critical focus on faces and eyes within the frame. The STM is also nearly silent, significantly reducing drive noise during video recording. Video content creators will especially appreciate the minimized focus breathing and click-less control ring for smooth exposure transitions. For additional versatility in photos and video, minimum focus distance is a mere 7.56 inches (0.19 m)², letting users get close-up for products and beauty shots with a magnificently blurred background. Pricing and Availability The new NIKKOR Z 17-28mm f/2.8 will be available in late October 2022 for a suggested retail price of $1,199.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Footnotes ¹ Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. ² At 17mm zoom position. * SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Specs: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 17–28 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 13 Groups - 11 Special elements / coatings: Three aspherical elements, two extra-low dispersion (ED) elements and one Super ED element Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.19× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 450 g (0.99 lb) Diameter - 75 mm (2.95″) Length - 101 mm (3.98″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - No