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Press release: SIGMA launches interchangeable lenses for Nikon Z Mount system SIGMA Corporation (CEO: Kazuto Yamaki) is pleased to announce the upcoming launch of interchangeable lenses for Nikon Z Mount system. This addition allows users to enjoy high performance, and high quality SIGMA lenses in native mount on their Z Mount system. Three F1.4 prime lenses (16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, 56mm F1.4 DC DN | Contemporary), which are currently available in five mounts (Sony E-mount, Canon EF-M mount, FUJIFILM X Mount, Micro Four Thirds mount and L-Mount) will be simultaneously released in Z Mount. [Lineup] For detailed product information, please refer to the following link. SIGMA 16mm F1.4 DC DN | Contemporary Petal Type Lens Hood (LH716-01) supplied Product information: https://www.sigma-global.com/en/lenses/c017_16_14/ SIGMA 30mm F1.4 DC DN | Contemporary Lens Hood (LH586-01) supplied Product information: https://www.sigma-global.com/en/lenses/c016_30_14/ SIGMA 56mm F1.4 DC DN | Contemporary Lens Hood (LH582-01) supplied Product information: https://www.sigma-global.com/en/lenses/c018_56_14/

Press releise: Leica Summilux-M 50 f/1.4 ASPH. Wetzlar, April 13th 2023 The long-established company Leica Camera AG revolutionised the world of photography more than once. One of these sensations was the introduction of the Leica M series in 1954, which has been making history with M cameras and lenses up to the present day. One of these legendary M lenses has now been consequently refined and presents itself with the latest high-end technology while keeping its compact and lightweight design: the Leica Summilux-M 50 f/1.4 ASPH. – for even more flexibility and freedom when taking pictures. With its standard focal length of 50 mm, the new Summilux-M is suited for almost every photographic situation. Like all M lenses, it is characterised by an unmistakably high image quality. The new Summilux-M exploits the full performance potential of new camera sensors and offers exceptionally high-contrast and detailed results even in difficult light conditions. Moreover, 11 instead of 9 aperture blades ensure a visibly rounder bokeh. The closest focusing distance has also been extended, from 70 cm to 45 cm. This was only made possible by the double cam gear specially developed by Leica engineers. As a consequence, the rotation angle of the distance ring could be greatly expanded compared to the previous model so that focusing has become even more precise over the entire setting range. At the same time, neither the frame size nor the sensitivity of the focus has been changed, which makes the lens particularly comfortable to handle even when focusing in the extended close-up range. Up to 70 centimetres, focusing is done, as usual, via the range finder of the digital and analogue M cameras. For focusing in the extended close-up range between 70 and 45 centimetres, it is necessary to use Live View on the screen, the Visoflex or the Leica FOTOS app after a discreetly perceptible resistance. Just like the 35 mm model from the high-speed Summilux-M series, the Summilux-M 50 f/1.4 ASPH. has now been refined technically and optically. The lens hood also shows a round design with a focal length of 50 mm. Directly integrated in the lens, it can be screwed in or unscrewed at any time with only a flick of the wrist. Just like the previous model, the new Summilux-M 50 f/1.4 ASPH. is available in the silver or black anodised version. The focal length classic is suited for all current and for all future M cameras. In combination with the M-Adapter L, the Summilux-M also enables photographing and filming with the Leica SL2 and the SL2-S. This is system compatibility “Made by Leica”. The Leica Summilux-M 50 f/1.4 ASPH. will be available globally at Leica Stores, the Leica Online Store and authorized dealers starting now. The retail price of the M lens will be €4,550.00 including VAT for the black version and € 4,750.00 including VAT for the silver version. Leica Camera AG.

Press release: Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens Newest G Master™ Series Lens in Sony’s Mirrorless E-mount Lineup with Industry-leading Optical Design, Unique Actuator Technologies, Advanced Autofocus and More SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. announced today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lensi using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators. “Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.” Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses [1] The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame—even with the aperture wide open. A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings. Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit. In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x. Fast and Precise Autofocus The FE 24-70mm F2.8 GM II achieves reliable focus by using four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps[ii]continuous shooting for stills and 4K 120p video recording with autofocus. The FE 24-70mm F2.8 GM II enables full AF tracking performance even when shooting stills with the aperture stopped down, making it possible to use deeper depth of field to ensure that moving subjects remain in sharp focus when shooting continuously[iii]. The lens’ AF tracking performance while zooming is approximately two times better than the previous model[iv]. Refined Capabilities for Creative Filmmaking With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 24-70mm F2.8 GM II is designed for all types of video applications. The FE 24-70mm F2.8 GM II offers extremely quiet AF operation, thanks to the XD Linear Motors and a newly developed aperture unit. Using the latest lens technology, the FE 24-70mm F2.8 GM II reduces focus breathing, focus shift and axial shift when zooming for smooth video footage. This lens also supports the breathing compensation function[v] provided in compatible Alpha series cameras. As an added benefit for advanced video creation, the newest lens includes Linear Response MF (manual focus) that ensures high repeatability when focusing manually as the focus ring responds directly and repeatedly to subtle control. It also includes an aperture ring making manual aperture/iris control fast, direct, and easy. The dedicated iris ring enables click-less control to achieve smooth depth of field transitions. Unrivaled Mobility Designed to perfectly pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and offers unprecedented shooting flexibility and freedom in a wide range of situations. The FE 24-70mm F2.8 GM II weighs just 24.6 ounces (695 grams), approximately 20% less (7 ounces) than the original 24-70 mm F2.8 G Master. The lens’ length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Reliability and Improved Control The new FE 24-70mm F2.8 GM II was developed based on feedback from professionals to offer even better control and usability than preceding models. This model includes: Zoom smoothness switch to adjust zoom ring torque either Tight or Smooth A newly added aperture ring with click ON/OFF switch and iris lock switch Two customizable focus hold buttons The focus ring that responds directly and linearly to subtle control when focusing manually New lens hood design with opening to control circular polarizing filters (dia. 82mm) The center of gravity back toward the mount for improved handling and operation An updated dust and moisture resistant[vi] design provides extra reliability for outdoor use in challenging conditions. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The front lens element also features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that become attached to the lens surface. Pricing and Availability The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America. For detailed product information, please visit: (US) – FE 24-70mm F2.8 GM II (CA) – FE 24-70mm F2.8 GM II Notes [I] MTF chart comparison [II] When paired with the Alpha 1. “Hi+” continuous shooting mode. Effective at 1/125 seconds or higher shutter speed. In AF-C mode at shutter speed of 1/250 seconds or higher. The maximum continuous frame rate will depend on the shooting mode. [III] With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info. [IV] Sony tests. Compared to SEL2470GM. [V] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [VI] Not guaranteed to be 100% dust and moisture proof Sony FE 24-70mm F2.8 GM II Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 24–70 mm Image stabilization - No Lens mount - Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 11 Optics Elements - 20 Groups - 15 Special elements / coatings - Five aspherical elements (two of which are high-precision extreme aspherical (XA) elements), two extra-low dispersion (ED) elements and two Super ED elements. Focus Minimum focus - 0.21 m (8.27″) Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Focus notes - Uses four of Sony's extreme dynamic (XD) linear motors Distance scale - No DoF scale - No Physical Weight - 695 g (1.53 lb) Diameter - 88 mm (3.45″) Length - 120 mm (4.72″) Sealing -Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread -82 mm Filter notes - Lens hood has opening for adjusting circular polarizers and variable ND filters Hood supplied -Yes Tripod collar - No

Press release: Fujifilm Introduces FUJINON GF20-35mmF4 R WR, a Compact and Lightweight, Ultra Wide-Angle Zoom Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation is pleased to announce the launch of FUJINON GF20-35mmF4 R WR lens (GF20-35mmF4 R WR), a compact and lightweight, ultra wide-angle (UWA) zoom lens for GFX System cameras. GF20-35mmF4 R WR’s focal length ranges from the UWA at 20mm to the wide-angle at 35mm (equivalent to 16mm – 28mm in the 35mm format). With the UWA coverage, the lens can freeze information-dense subject matters such as a wide landscape or cityscape with precise details in high resolution, powered by the large-format sensor¹ in the GFX System. “Photographers will be able to expand creative horizons with what is now our widest GF lens, with numerous options to beautifully freeze every detail in landscape, travel and architecture photography. It also has the added convenience of a constant F4 maximum aperture throughout its focal range, which ensures exposure consistency and fast, accurate autofocusing regardless of the focal length,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “Unlike traditional large-format photography gear which is heavy and bulky, the compact and lightweight design of GF20-35mmF4 R WR enables mobility for photographers on-the-go.” Main product features: UWA zoom lens offering premium image quality The optical construction of GF20-35mmF4 R WR comprises 14 elements in ten groups, including three aspherical, one ED aspherical and three ED elements, for effective control of distortion and chromatic aberration. With these elements, the lens delivers high-resolution images of up to 100-megapixels with edge-to-edge sharpness at all focal lengths and aperture settings. The optical quality is further ensured through Fujifilm’s unique, Nano GI coating technology, which cuts down reflected light to minimize ghosting and flare, boosting sharpness, color and detail. Compact design that brings mobility to large format equipment Measuring just 4.4 inches (112.5mm) and weighing 25.6 oz. (725g), GF20-35mmF4 R LM WR has the filter thread size of 82mm despite being an UWA zoom lens, which allows photographers the versatility of choosing a variety of filters when creating landscape images. In addition, GF20-35mmF4 R WR uses an internal zoom mechanism, so its physical length and weight remain constant at every focal length. A total of four aspherical elements are used in each of the lens groups to optimize the overall number of elements and their configuration, thus efficiently correcting aberrations to maintain advanced image quality while keeping the compact form factor. The concave lens surface of strong curvature, typically seen in UWA lenses, is applied with a specialized coating with even thickness to minimize ghosting. As part of the design construction, magnesium alloy is used for components around the lens mount to make it lightweight and robust at the same time. Rugged design for all conditions Like all FUJIFILM G Mount lenses, GF20-35mmF4 R WR features a weather-resistant design with 12 sealed points protecting the lens from dust and moisture, while also keeping it functioning in temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water, fingerprints and other marks. Pricing and Availability GF20-35mmF4 R WR is expected to be available in early October 2022, at a manufacturer’s suggested retail price of $2,499.95 USD and $3,200 CDN. For more information about GF20-35mmF4 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/gf20-35mmf4-r-wr/. Footnotes: ¹ Fujifilm’s GFX System products incorporate a large-format sensor that measures 55mm diagonally (43.8mm x 32.9mm) and is approximately 1.7 times larger than a 35mm full-frame sensor. Specs: Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 20–35 mm Lens mount - Fujifilm G Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - Yes Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 14 Groups - 10 Special elements / coatings - Three aspherical, one aspherical extra-low dispersion (ED), three ED elements. Focus Minimum focus - 0.35 m (13.78″) Autofocus - Yes Full time manual - Yes Distance scale - No DoF scale - No Physical Weight - 725 g (1.60 lb) Diameter - 89 mm (3.48″) Length - 113 mm (4.43″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Tripod collar - No