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  1. Press release: SUPER TELEPHOTO PERFORMANCE IS CLOSER THAN EVER WITH THE INTRODUCTION OF THE HIGHLY ANTICIPATED NIKKOR Z 180-600mm f/5.6-6.3 VR LENS Also Introducing the NIKKOR Z 70-180mm f/2.8, Completing the Trio of Affordable F/2.8 Zooms MELVILLE, NY (June 21, 2023) Today Nikon announced the release of the NIKKOR Z 180-600mm f/5.6-6.3 VR and the NIKKOR Z 70-180mm f/2.8, two new super telephoto NIKKOR Z lenses for enthusiasts that combine outstanding zoom capabilities with lightweight design. The NIKKOR Z 180-600mm f/5.6-6.3 VR has been highly requested from Z series users, especially those capturing wildlife, nature and aviation, while the NIKKOR Z 70-180mm f/2.8 completes Nikon’s trio of affordable f/2.8 zooms for enthusiasts. “Within a relatively short time period, we have built an extensive series of lenses for our mirrorless system with a selection of lenses that differentiates itself with options for all kinds of users,” said Jay Vannatter, Executive Vice President, Nikon Inc. “We already have a collection of extremely fast pro-level super telephotos, and with these two new lenses, I firmly believe Nikon builds upon what was already the most appealing collection of telephoto lenses available on the market today for the enthusiast and professionals.” NIKKOR Z 180-600mm f/5.6-6.3 VR – Boundless Creativity with an Extreme Focal Range The NIKKOR Z 180-600mm f/5.6-6.3 VR is the thoroughly modernized follow-up to the immensely successful and popular F-mount AF-S 200-500mm f/5.6, a lens that won hearts worldwide for its powerful reach and attractive price. The new NIKKOR Z 180-600mm f/5.6-6.3 VR improves upon this winning formula by once again delivering a lightweight, high-performance super telephoto lens with an even more versatile focal range, sure to become a favorite for those photographing birds, planes, sports and more. With fast focus, superior handling and balance that never shifts thanks to its internal zoom, this lens enables the capture of powerful, up-close shots of fast-moving subjects. It also features a minimum focus distance of 4.3 feet (1.3 meters) at the wide-angle position, which is ideal for capturing close-up shots of flowers and insects, even at the user’s feet. The broad range of focal lengths allows users to enjoy shooting a wide variety of scenes and subjects all with this single lens. Primary features of the NIKKOR Z 180-600mm f/5.6-6.3 VR Super lightweight lens that is easily hand-holdable, weighing just 1955 g (4.3 lbs).1 Covers an extremely broad focal range, from a versatile 180mm to an extreme 600mm. This is equivalent to 270-900mm when DX crop is engaged. A short minimum focus distance of 4.3 ft (1.3m) at the wide-angle and 7.9 ft (2.4m) at the telephoto position enables close-up shots of flowers, insects and more. Vibration Reduction (VR) image stabilization performance equivalent to a 5.5-stop increase in shutter speed effectively reduces blurring in dimly lit surroundings and/or with handheld shooting.2 Utilization of a stepping motor (STM) ensures fast and quiet autofocusing. Internal zoom mechanism maintains balance, increases zooming stability and dust resistant performance. Customizable Fn buttons at the front end of the lens barrel are easy to use when shooting handheld. Designed with consideration for dust and drip resistance3, in addition to an antifouling fluorine coating on the front lens element enables easy removal of dust and dirt. Ideal for video recording with a click-less control ring that supports smooth operation and minimizes operational noise, as well as the effective suppression of focus breathing. Maintains superior resolution when using the Z TELECONVERTER TC-1.4× or Z TELECONVERTER TC-2.0× to extend the maximum focal length to as much as 840 mm or 1200 mm, respectively.4 Construction of 25 elements in 17 groups, using six ED glass elements effectively compensate for chromatic aberration, with nine aperture blades for a round, natural bokeh. Extremely short ring throw of only 70 degrees to adjust from the widest to longest focal length. The NIKKOR Z 70-180mm f/2.8: Nikon’s Trilogy of Affordable f/2.8 Zoom Lenses is Complete The new NIKKOR Z 70-180mm f/2.8 is a truly compelling option for photographers and videographers looking to step up their lens collection with a fast and affordable telephoto zoom. The NIKKOR Z 70-180mm f/2.8 joins the recently released 28-75mm f/2.8 and 17-28mm f/2.8, rounding out the trio of ideal upgrade lenses for those looking to take their creativity to the next level. The new NIKKOR Z 70-180mm f/2.8 is approximately 40% smaller when compared to the NIKKOR Z 70-200mm f/2.8, but offers a similar versatile focal range that’s perfect for weddings, portraits, sports and video event coverage. The combination of fast f/2.8 aperture and telephoto zoom range allows the user shoot in low light scenarios like at a reception or indoor gym, but also gives flattering compression and enticing bokeh that draws attention to the subject. Primary features of the NIKKOR Z 70-180mm f/2.8 Creative possibilities are expanded with the constant maximum aperture of f/2.8 which provides great low light ability and smooth-looking background blur. Extremely compact and lightweight, weighing in at only 795 g (1.75 lbs), making it an easy lens to carry all day. Excellent ability for close-ups with a minimum focus distance of 0.27m (at 70mm) and 0.85m (at 180mm). Optimized for video with suppressed focus breathing5 and near-silent focusing. Additionally, the customizable control ring can be programmed to gradually change aperture, ISO, and focus. Because the focus position moves in accordance with the rotation angle, regardless of how fast the focus ring is turned, videographers can also control MF as intended. Fast autofocus with a stepping motor (STM) that supports quick focusing on moving subjects for both stills and video. Dust- and drip-resistant3 design with an antifouling coating on the front-most surface of the lens. Lens construction consists of 19 elements in 14 groups including five ED elements, one Super ED element, and three aspherical elements which help to suppress chromatic aberration and flaring. Use of the Z TELECONVERTER TC-1.4× or Z TELECONVERTER TC-2.0× extends the maximum focal length to 252 mm or 360 mm, respectively4. When the Z TELECONVERTER TC-2.0× is attached, the maximum reproduction ratio is 0.96⨯, which is close to life-size reproduction. Price and Availability The new NIKKOR Z 180-600mm f/5.6-6.3 VR lens will be available in August 2023 for a suggested retail price of $1699.95.*, while the new NIKKOR Z 70-180mm f/2.8 lens will be available in mid-July for a suggested retail price of $1249.95. For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Excluding tripod collar ring. Based on CIPA Standard. This value is achieved when attached to a camera with full-frame/FX-format sensor, with the camera's VR function set to "NORMAL", and when zoom is set to the maximum telephoto position. Complete dust- and drip-resistance is not guaranteed in all situations or under all conditions. Depending on the subject, ambient lighting conditions, and the focus point selected, the camera may be unable to focus using autofocus or the focus indicator for electronic rangefinding may flicker while a teleconverter is attached. Focus breathing may be noticeable depending on the distance between the lens and the subject due to the characteristics of the lens. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
  2. Press release: NIKON RELEASES THE THIRD MAJOR FIRMWARE UPGRADE FOR THE NIKON Z 9 FULL-FRAME MIRRORLESS CAMERA Free Firmware V 4.00 Upgrade Offers New Smart Auto Capture Function, Video Enhancements, Shutter Sound Customization and More MELVILLE, NY (June 13, 2023) – Today, Nikon Inc. announced the release of firmware version 4.00 for its flagship full-frame/FX-format mirrorless camera, the Nikon Z 9. The firmware 4.00 update is the third major update to the Z 9 since its launch, adding more enhancements to video and photo capture, usability, operability, autofocus and more. The upgraded firmware version 4.00 adds several new features for both still and video shooting, including the all-new Auto Capture function. This new feature enables automatic shooting when the subject meets one or more pre-configured criteria, particularly in situations that require increased automation or when the camera must be positioned in places where the user cannot remain for extended periods of time. Additionally, video functions have been further improved by expanding the minimum ISO sensitivity available with N-Log recording, increasing the number of options available for Hi-Res Zoom speed and adding slow-motion video recording. With still-image shooting, the subject acquisition performance of 3D-tracking when capturing stills of small and fast-moving subjects1 has been improved. The firmware also supports enhanced operability by increasing the number of functions that can be assigned to custom controls, as well as the addition of new shutter sound options. Starting today, Z 9 owners can visit the website here to download firmware 4.00 for free. Nikon will continuously meet users’ needs through firmware updates that expand the functionality of its cameras. New and Enhanced Features Auto Capture: Users can set the camera to automatically record still images or video by pre-configuring Auto Capture criteria. The three criteria that can be configured include a [Motion] option that detects subjects that make certain movements, a [Distance] option which begins shooting when a subject is within a certain range of distances,2 and a [Subject detection] option which detects a person, animal or vehicle within the frame. These options can be used either separately or together to automatically trigger shooting when the selected criteria are met. This feature allows the user to shoot remotely and without having to manually determine the timing of shooting/recording, enabling more freedom to perform other tasks, or to leave their camera outside in places they cannot remain for extended periods of time, such as when recording wild animals. When using more than one Z 9, one camera can be used for hand-held shooting as the user moves from place to place, with the other cameras can be set up for automatic shooting from tripods at fixed locations. Auto Capture also enables shooting from multiple angles without using the extension cords previously required to control multiple cameras, eliminating worries about connections during remote shooting. This feature can also be used with the Pre-Release Capture function for more reliable capture of decisive moments. Advanced Video Recording Functions: ISO sensitivity can now be set as low as Lo 2.0 (ISO 200) with N-Log recording: ISO sensitivity has been expanded on the low end to increase dynamic range in shadows and enable rich and clear expression of shadow tones in which noise is suppressed. Hi-Res Zoom speed options: Speed steps have been increased from 3 to 11 for more precise speed control. Finer adjustment of the zoom speed is now possible, enabling a look that better matches the user’s intent with more stable zooming at slower speeds, for example. Slow-motion video function: This new feature enables high-speed recording of videos that play back at 1/4 (4×) or 1/5 (5×) the frame rate for a slow-motion effect. Additional Shooting Enhancements: Customizable shutter sound: Users can choose from five types of shutter sound played when the shutter is released and set a higher volume for the sound. Focus enhancements: Superior subject acquisition performance with 3D-tracking is used to capture stills of small and fast-moving subjects that cannot be detected with subject detection. Pre-Release buffer expansion: To better respond to the needs of those working on location, the length of time the camera continues to buffer frames before canceling shooting during the Pre-Release Capture phase of High-Speed Frame Capture has been increased from 30 to 300 seconds, allowing users to wait longer between the half press and full press of the shutter-release button. Exposure delay mode: This item is added to the Custom Settings menu, which helps to reduce blur caused by the camera shake that occurs when the shutter-release button is pressed. More custom controls: The number of functions that can be assigned to custom controls has been increased, as well as the number of controls that can be customized. Improved manual focus UI: The focus distance indicator for manual focus newly displays the approximate distance between the camera and the focus position in units selected by the user. Playback enhancements: The new [Frame advance zoom position] option that allows users to choose how the camera centers the display when scrolling through pictures during playback zoom can now be assigned to a custom control. When [Prefer focus point] is selected, the camera centers the display on the focus point active with shooting. Additionally, the accuracy of the progress bar displayed with video playback has been increased. For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. 1*When the subject is not detected with [AF subject detection options] set to [Auto], [People], [Animal], or [Vehicle]. 2*[Distance] is available only when a NIKKOR Z lens is used with the camera. Auto Capture may fail to function when lenses other than NIKKOR Z lenses are used.
  3. Press release: NIKON RELEASES THE NIKKOR Z DX 24MM F/1.7, A FAST PRIME LENS FOR NIKON Z SERIES CREATORS Newest NIKKOR Z Lens Makes it Simple to Get Blurred Backgrounds in Photo & Videos MELVILLE, NY (May 31, 2023) - Nikon Inc. has announced the release of the NIKKOR Z DX 24mm f/1.7, a fast aperture and extremely affordable compact prime lens for Nikon Z mount APS-C size/DX-format mirrorless cameras. The NIKKOR Z DX 24mm f/1.7 is the first prime APS-C size NIKKOR Z lens and gives a wide range of creators the benefits of a versatile angle of view and fast f/1.7 aperture for blurred backgrounds and amazing low light performance. The quality of the out-of-focus area, also known as the bokeh, is unique to fast maximum apertures and allows users to dramatically emphasize their subjects in still-life and portrait photography. The new 24mm f/1.7 also enables the capture of beautiful, high-resolution photos and video in dimly lit conditions, by allowing more light to enter the lens. In addition, images recorded under such circumstances exhibit very little blur, even while shooting hand-held due to the fast shutter speed afforded with wider apertures. The 24mm focal length is ideal for a wide variety of scenes, including tabletop photos, portraits, and landscapes. What’s more, the 7-inch (0.18m) minimum focus distance allows users to get close to subjects such as flowers and tabletop objects, for images that emphasize the subject with big background bokeh. The compact and lightweight design enables easy carrying, making it an ideal lens for everyday use. Primary features of the NIKKOR Z DX 24mm f/1.7 Lens A fast maximum aperture of f/1.7 makes it an ideal lens for rendering content that includes large bokeh for both still-image and video recording. During hand-held shooting in dimly lit and dark surroundings, the fast aperture enables fast shutter speeds to reduce the effects of camera shake, as well as the ability to use lower ISO sensitivities for less noise. A convenient angle of view at 24-mm focal length and 7-inch minimum focus distance support recording of a wide variety of scenes. Adoption of a stepping motor (STM) enables quiet autofocusing, minimizing focus sounds in video. Designed with consideration for the suppression of focus breathing,1 the lens enables smooth focusing with less change in the angle of view, even when the focus point changes during video recording. A compact and lightweight design makes it easy to carry inside a bag while mounted on a camera. When combined with the Nikon Z 30, the camera and lens combined weighs approximately 540g. Price and Availability The new NIKKOR Z DX 24mm f/1.7 lens will be available in mid-June 2023 for a suggested retail price of $279.95.* For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. 1. Focus breathing may be noticeable depending on the distance between the lens and the subject due to the characteristics of the lens.
  4. Press release: ULTIMATE HYBRID PERFORMANCE. AGILITY WITHOUT COMPROMISE. THIS IS THE NIKON Z 8. The Perfect Follow-Up to the Z 9. True Successor to D850. MELVILLE, NY (May 10, 2023) – Today, Nikon Inc. announced the highly anticipated Nikon Z 8, a full frame mirrorless camera made to meet the needs of imaging professionals, serious photographers, videographers and advanced creators. The Z 8 defines the concept of versatile agility, featuring the latest innovations and speed inherited from the flagship mirrorless Z 9, in a lighter, more compact form-factor that’s ready for action in the field, the studio, the ceremony, the street or on-set. The Z 8 is packed with massive technology and user-focused features, providing impressive high-resolution images and video up to 8K 60p with overwhelming detail, sharpness and precise color. Engineered to be nimble, it’s approximately 30% smaller than the Nikon Z 9, and 15% smaller than the venerable Nikon D850 to which it is the true successor. As the final word in workflow efficiency, the Z 8 gives professionals the confidence to capture without boundaries while yielding stellar files and uncompromising Nikon color science that can minimize time needed for post-production or editing. “We continue to rapidly expand the entire mirrorless ecosystem to support users, and with every Z series camera added to the line, the advantages of the next-generation Z mount become clearly apparent,” said Jay Vannatter, Executive Vice President, Nikon Inc. “As Nikon continues to roll out more Z series cameras and NIKKOR Z lenses, we push forward and continue to break new ground in optical and technological innovation.” Ready for Action Like the flagship Nikon Z 9, the Z 8 is at the industry apex of speed and versatility. At its core, Nikon’s powerful EXPEED 7 image processing engine has been combined with the proven full-frame (FX-format) 45.7-megapixel BSI stacked sensor with a scan rate so fast that no mechanical shutter is needed. This configuration can be completely silent and has virtually no rolling shutter distortion, while the removal of moving parts reduces wear and tear. Other favorite flagship features include the truly blackout-free Real-live viewfinder, internal 12-bit RAW video recording in a variety of formats and frame rates, along with additional new features for portrait photographers. The Z 8 brings together speed and precision like no other, embracing the extremes to create a camera that can focus in candlelight during a first dance, yet is fast enough to freeze a falcon in flight. Like the Z 9, this new camera uses Nikon’s most powerful and precise AF system, which has been developed with deep learning technology. The focus is immediately responsive and reliable, offering a range of functions from fully Auto-Area AF, Nikon’s acclaimed 3D tracking and a fully customizable Wide Area AF. These modes take advantage of the enhanced Subject Detection capability for photo and video that recognizes humans, pets, birds, trains, cars, motorbikes and bicycles, and now various types of airplanes. Ready for Production The Z 8 is an extremely capable video camera for a diverse mix of productions, enhancing the process from capture to post by providing cleaner files from a variety of frame rates and resolutions. Because of its reduced body size and internal recording, it’s ideal for gimbal use, but also suitable as an A-cam for extended events and weddings, corporate clients, documentaries or even independent cinema. Benefits don’t stop at image quality, as users will appreciate the Nikon colors and consideration for the modern multimedia professional’s workflow. Experience the intense resolution and freedom provided by 8K60p (N-RAW) and 8K30p video capture, and the ability that this massive resolution gives in post to crop and pan. Expansive 4K UHD video options for when the look you’re going for is anywhere from cinematic to slow motion, ranging from oversampled1 24p/30p, all the way to 120p with sound. The Z 8 can record up to approx. 125 min. in 4K UHD/60p1 and up to approx. 90 min. in 8K UHD/30p2 Internal 12-bit RAW footage can be captured as ProRes RAW 4K60p, or up to 8K60p in N-RAW, Nikon’s RAW video format that is approximately a 50% smaller file size. N-RAW also creates a 1080p proxy file for easier editing. Capturing RAW footage allows for the most image data and highest bit rate for maximum range and flexibility. For more latitude with color, footage can be captured internally in 10-bit ProRes 4:2:2 HQ, while other profile options are available in-camera, including an enhanced N-Log, HLG as well as the easily gradable Flat color profile. The camera features two USB-C ports which are dedicated to charging (PD) and communication for accessories, further opening options for a truly modular configuration to fit any production. It also utilizes a full-size HDMI, minimizing the use of adaptors. The camera focuses on videographer centric features, including those added to the Z 9 in subsequent firmware updates. These include Hi-res zoom3 function for 4K, highly visible red REC Frame Indicator, focus peaking, zebras, waveform, linear focus capability on many NIKKOR Z lenses, fine ISO control, Customizable AF speed tracking, timecode sync4, 24-bit stereo audio and more. Ready to Capture the Impossible The Z 8 enables users with a powerful combination of the latest hardware and curated features implemented to help make the most challenging creative vision a reality. The 45.7-megapixel stacked CMOS sensor combined with the EXPEED 7 Imaging engine can render incredible image quality, stellar colors, fantastic dynamic range and high-speed calculations up to 120 cycles, even in low light with minimal noise. Users now have the option to shoot in a 10-bit HEIF image file, a superior file format to JPEG that is approximately equal in size yet offers approximately one billion more colors. 14-bit RAW image file formats include the proven high-efficiency RAW format, plus a new HLG RAW option for use on compatible devices. The Z 8 features settings specifically for portrait photographers, including the Portrait Impression Balance function for precise control of skin tone accuracy, in addition to a new Skin Softening function and improved white balance. Burst speeds range from 20 fps full res RAW+JPEG, 30 fps full-res JPEG, 60 fps DX-format JPEG, or up to 120 fps as 11 mp JPEG with High-speed frame capture +. Pre-Release Capture5 is also available to capture the moment in the camera's buffer before the shutter is even depressed fully. Get a wide and bright view with the truly blackout free Quad-VGA viewfinder, which provides a clear picture, especially when shooting at 120 fps. The same 3.2” horizontal and vertical tilting 4-axis touchscreen LCD from the Z 9 is also used, enabling creative composition from any angle. Vibration Reduction image stabilization has been enhanced with Synchro VR to achieve up to 6.0 stops of compensation with compatible lenses.6 Upcoming features will be added in planned firmware updates, including an Auto Capture function, which will allow a photographer to automatically trigger a remote camera on user-set parameters. An update will also allow for the base ISO to be extended down to 200 when shooting video footage with N-Log enabled. Ready to Impress Like all pro-caliber Nikon cameras, the Z 8 has a robust build quality, further reinforcing the company’s ethos of usability and reliability as a paramount consideration. When asking professionals why they choose Nikon, ergonomics and reliability are always top answers. The Z 8 is fully sealed and gasketed, exceeding the durability of the D850 and built with maximum consideration for dust and drip resistance, while it can also be operated down to -10°C/14°F. Materials including a new pro-grade carbon fiber composite and magnesium alloy are used in the construction to reduce weight and enhance durability. Exceptional handling with thoughtfully laid out functions and buttons that are customizable. To resist dust, the optical filter includes a dual coating to repel dust in front of the sensor, in addition to a sensor shield that protects the sensor when the camera is turned off. The Z 8 makes it easier to capture in low light environments, with illuminated buttons, warm display color option, low viewfinder brightness adjustments, and Starlight View which enables focusing down to -9 EV.7 Dual card slots with one CF Express Type B / XQD and SD balance speed and widespread availability. The MB-N12 battery grip will be an optional accessory that provides approximately 1.8x more battery life8, while adding a vertical grip and vertical shutter button /controls. The grip is also weather resistant to the same level as the camera and allows for hot-swapping batteries. Price and Availability The new Nikon Z 8 will be available on May 25, 2023 for a suggested retail price of $3,999.95.* The MB-N12 battery grip will be available in May for an SRP of $349.95.* For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Supported when [Extended oversampling] in the video recording menu is [ON], image area is [FX], and frame size/frame rate is 3840×2160 60p/50p. Note that battery power consumption increases when [ON] is selected. H.265 8-bit (MOV), [Extended oversampling]: [OFF], [Auto temperature cutout]: [Standard], at 25°C/77°F, using a Nikon MC-CF660G memory card and external power source. H.265 8-bit (MOV), [Auto temperature cutout]: [High], at 25°C/77°F, using a Nikon MC-CF660G memory card and external power source. Hi-Res Zoom is available only with video recording in the following codecs: at ProRes 422 HQ 10-bit (MOV), H.265 10-bit (MOV), H.265 8-bit (MOV), or H.264 8-bit (MP4) — with image area set to FX (36 x 24). Restrictions apply to some camera features. Dedicated accessories are required. Pre-Release Capture can be set only when shooting in High-Speed Frame Capture+, which enables continuous shooting at the frame rate of up to 120 fps. Based on CIPA Standards. When using the telephoto end of the NIKKOR Z 70-200mm f/2.8 VR S with NORMAL mode. Disclaimer: *3 Still image mode, single AF servo (AF-S) focus position center, ISO 100, f/1.2 lens used, at 20°C/68℉. Actual endurance varies with such factors as the condition of the battery, the interval between shots, and the options selected in the camera menus. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
  5. Press release: Immersive views and CREATIVE freedom: The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR Power-Zoom ULTRA-wide angle lens IS THE LATEST ADDITION TO nIKON’S GROWING TOOLKIT FOR CREATORS Nikon’s Super Lightweight Wide Angle Lens Puts a Variable Power Zoom and Amazing Image Quality Within Reach MELVILLE, NY (April 18, 2023) – Today, Nikon Inc. has announced the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR, the ultra-wide angle lens made for content creators and vloggers. This latest lightweight lens is the widest NIKKOR Z DX-format lens yet1, and has the added benefit of a power zoom (PZ) for more creative versatility and great looking video. The 12-28mm f/3.5-5.6 PZ VR is designed to capture sharp and immersive content that lets you get more of what matters in the frame; more friends, more expansive landscapes and more freedom to create without limits. Featuring an extremely versatile zoom range from an ultra-wide angle 12mm to 28mm2, this lens is a must-have for any vlogger or creator who wants to get the whole story in the shot, and dynamically change-up the frame smoothly and consistently. The ultra-wide angle is also great for everything from larger-than-life landscapes, grand interiors, tabletop photos and group selfies where no one gets left out. Surprisingly small and light for such a wide zoom, the NIKKOR Z DX 12-28mm weighs only approximately 7.3 oz, making it easy to hold with an extended arm. It’s perfectly mated to lightweight cameras such as the ultra-compact and capable Nikon Z 30, Z 50 or the retro inspired Z fc. “Nikon is committed to equipping content creators with the tools they need to make videos and photos that look great, and we are very excited about this latest addition to our growing system of creator-centric cameras and lenses,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Whether you’re vlogging or just want a super-lightweight and affordable wide angle for landscapes or street photography, the NIKKOR Z 12-28mm is the lens you have been waiting for.” The Lens Made for Content Creators The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR is the first NIKKOR Z lens utilizing a power zoom with linear drive, providing smooth optical zoom and other thoughtful features for creators to enhance and simplify their video recording experience. The power zoom function easily and effortlessly zooms in close to a subject, or zooms out to truly establish the scene. To suit any shooting style, the zoom can be activated by twisting the customizable zoom ring on the barrel, with designated buttons on the camera body, or when using the ML-L7 Remote Control3 (included in the Z 30 Creator’s Accessory Kit). The zoom can also be controlled remotely through a PC or phone with the SnapBridge app4. Additionally, the zoom rate can be selected from 11 speed settings, within the range of 0.55 to 36 seconds, for maximum consistency when reframing your shot or adding dramatic creative flair. Autofocus is sharp, reliable and fast, working flawlessly with the eye-detection AF in Nikon cameras to keep focus on you or your subject. The lens features an STM motor drive, making it extremely silent when focusing, so viewers won’t be disturbed by the sound of camera operation. What’s more, when transitioning to a close-up of a subject, the 12-28mm has a very close minimum focus distance of only 0.19 m (0.62 ft). This lets users seamlessly move the focus from their face to a product in-hand, while the image stays sharp. Realizing that the best content often happens in real time, the lens is stabilized with Vibration Reduction (VR) that provides an effect equivalent to a shutter speed 4.5 stops faster5. This function makes it easy to capture run-and-gun footage without the distracting camera shake or shoot in low-light with minimal blur. Because of its small size and versatile angle of view, this lens is also well-suited for creating steady footage with gimbals. Main Features of the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR: Ultra-wide angle lens is ideal for vlogging and wide establishing shots but also landscapes, interior photography and city streets. Power zoom function provides smooth, consistent optical zoom that’s fully customizable with varying speeds, which can be engaged with camera buttons, zoom ring or used remotely. VR Image Stabilization reduces camera shake with up to 4.5 stops of compensation for stable video and sharp images. Close minimum focusing distance of 0.62 ft and maximum reproduction ratio of 0.21x allow for sharp and detailed shots of products, flowers, nature and other intricate details. Ultra-compact and lightweight design makes it easy to use and carry anywhere. The body of the NIKKOR Z DX 12-28mm has been designed carefully to deliver dust- and drip-resistant performance,6 with a sealing that prevents any dust or water droplets from entering the lens. Price and Availability The new NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR will be available in May 2023 for a suggested retail price of $359.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. As of April 18, 2023. Angle of view is equivalent to that of an 18-42mm lens in Full-frame/FX-format. Camera magnification buttons and 11 speed functionality supported on the Z 30 and the Z fc at time of initial release. These functions will be supported by subsequent software update. Based on CIPA Standard; this value is achieved when attached to an APS-C size/DX-format camera with the camera's VR function set. to "NORMAL", and when zoom is set to the maximum telephoto position. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.
  6. Press release: Flawless & Flattering: The New Nikkor Z 85mm f/1.2 S Prime Lens Nikon Also Announces the Ultra Slim and Lightweight NIKKOR Z 26mm f/2.8 Pancake Lens Melville, NY (February 6 2023) – Today, Nikon Inc. has announced the highly anticipated NIKKOR Z 85mm f/1.2 S, a professional-level ultra-fast prime lens that exemplifies the powerful potential of the Nikon Z Mount for those capturing stills or video footage, whether it be studio head shots, weddings, events, high fashion, b-roll, close ups and more. This 85mm portrait lens with an incredibly fast f/1.2 aperture delivers the ultimate in image quality for the most discerning clients, plus the benefits of a flattering, compressing focal length that dissolves the background into a beautiful and intoxicating bokeh. Nikon has also released the slimmest and lightest full-frame AF NIKKOR lens ever created1, the NIKKOR Z 26mm f/2.8 “pancake” lens. This new ultra-compact lens is made for creators, offering versatility for capturing all kinds of content from street style and landscapes to everyday casual snaps. “The NIKKOR Z 85mm f/1.2 S is a lens that unquestionably exhibits the extraordinary potential of the Z mount to resolve amazing details and dimensionality, and I’m confident this lens will quickly establish itself with legendary status among its users,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The NIKKOR Z line continues to expand to benefit all kinds of creators, and those who adore the idea of carrying a super slim, light, sharp and fast walk-around lens will love NIKKOR Z 26mm f/2.8.” NIKKOR Z 85mm f/1.2 S: Beautiful Bokeh and Precise AF The view from this premium S line lens is nothing short of captivating. Ultra-high-resolution and intense sharpness renders skin texture and hair realistically, with a striking yet gradual depth of field and abundant light gathering ability that only a lens with a wide f/1.2 aperture could offer. Focus on the eyes creates a deep human connection between the viewer and the subject, with three-dimensional rendering that portrays a heightened level of emotion and depth. What makes the new NIKKOR Z 85mm f/1.2 S lens extraordinary isn’t immediately apparent; the outstanding optical performance goes beyond the impressive sharpness to create a truly unique optic, with special emphasis given to the distinct character of the bokeh and out-of-focus area. The background blur is soft and natural, while the transition from the plane of focus is subtle and gradual. Wide open, the depth is utterly astounding, and even when stopping down it’s downright dreamy and opulent with smooth and circular bokeh that drives attention to the subject to create a glamourous appearance that’s desirable for fashion, boudoir and brides. Similar to the coveted NIKKOR Z 58mm f/0.95 NOCT, the optical construction includes 11 rounded diaphragm blades, which work together with the fast aperture to melt away point light sources into round and soft circles. Additionally, the use of ED glass suppresses color fringing, while the position of lens elements is carefully considered to eliminate any kind of “onion-ring” characteristics. The new NIKKOR Z 85mm f/1.2 S benefits from Nikon’s advanced multi-focusing system for enhanced optical performance at close distances as well as rapid AF performance that enables precise accuracy even with the razor-thin depth of field at f/1.2. This is the precision that helps to capture what’s most important; from a model’s dynamic poses, a couple’s fleeting emotional embrace, or intricate event details. To achieve this level of performance, the NIKKOR Z 85mm f/1.2 S’s multi-focusing system consists of two stepping (STM) motors to coordinate positioning of two focusing lens groups simultaneously. These small-diameter, high-torque STM’s in the AF mechanism ensure outstandingly quiet, fast, and accurate operation. Additional Features of the new NIKKOR Z 85mm f/1.2 S A Nikon first, f/1.2 aperture on an 85mm lens, provides shallow depth of field, gorgeous bokeh and amazing light gathering capability. A minimum focusing distance of only 2.8ft / 0.85m lets you get close to subjects for immaculate details. Embrace shooting with challenging backlight thanks to a Nano Crystal Coat that suppresses ghosting and flare. Videographers will appreciate the quiet operational sound and fast AF afforded by the STM motors, the minimized focus breathing2 as well as the support for manual linear focusing on select cameras. The independent control ring and an additional L-Fn button are fully customizable. The optical formula consists of 15 elements in 10 groups with 2 aspherical elements and one ED element. The ED lens effectively reduces chromatic aberration while the aspherical lens reduces spherical aberration, distortion, and other aberrations. The lens is constructed of durable magnesium alloy, while superior dust and drip-resistance is ensured by sealing in various areas including movable parts of the lens barrel and mount.3 The NIKKOR Z 26mm f/2.8: A Premium Pancake for Every-Day Carry The new NIKKOR Z 26mm f/2.8 is a super-thin wide angle prime for Z series mirrorless cameras, and it’s Nikon’s slimmest and lightest full-frame AF lens ever. Despite its small size, the lens packs a tremendous punch with superior sharpness and beautiful blurred backgrounds with a fast f/2.8 aperture. This is the first NIKKOR Z lens to be slender and light enough to be considered a true “pancake”, with a total length of less than one inch (23.5mm) and a weight of approximately 4.5oz (125g). The new NIKKOR Z 26mm f/2.8 is so small and lightweight, it’s easy to take anywhere to capture photos and video with maximum impact. Whether shooting street photography, travel vlogs or landscape shots in a unique location, the NIKKOR Z 26mm f/2.8 has you covered as the perfect companion wherever the journey may lead. Additional Features of the NIKKOR Z 26mm f/2.8 The slimness and lightness are achieved thanks to the adoption of an All-element focusing system, as well as three aspherical lens elements. When mounted on a DX-format camera, the focal length becomes 39mm (equivalent), similar to a standard angle lens. A minimum focus distance of approx. eight inches (0.2m) lets users to get close to their subjects. Use of an STM motor enables a highly accurate AF drive. Functions such as aperture and exposure compensation can be assigned to the control ring. Includes a new lens cap and a lens hood that has been specially designed to be slim and work with 52mm filters (filters sold separately) The lens is fitted with a durable metal mount, and the body is designed carefully considering dust- and drip-resistant performance enabling it to be taken anywhere with greater confidence.3 Price and availability: The new NIKKOR Z 85mm f/1.2 S will be available in late March 2023 for a suggested retail price of $2,799.95*, while the NIKKOR Z 26mm f/2.8 will be available in early March for $499.95* SRP. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. 1. Slimmest among full-frame/FX-format AF lenses for mirrorless cameras, available as of February 7, 2023; statement based on Nikon research and lightest among NIKKOR Z lenses available as of February 7, 2023. 2. Focus breathing may be noticeable depending on the distance between the lens and the subject due to the characteristics of the lens. 3. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
  7. Press release: Nikon is developing the NIKKOR Z 85MM F/1.2 S, a fast mid-telephoto prime lens, and the NIKKOR Z 26mm f/2.8, a slim wide-angle prime lens for the Nikon Z mount system LAS VEGAS-CES Booth #17914 (January 4th 2023) – Nikon Inc. is pleased to announce the development of the NIKKOR Z 85mm f/1.2 S, a fast mid-telephoto prime lens, and the NIKKOR Z 26mm f/2.8, a slim wide-angle prime lens, for full-frame (FX-format) Nikon Z series mirrorless cameras. The NIKKOR Z 85mm f/1.2 S is part of the S-Line1 NIKKOR Z lens series, and realizes both superior rendering performance and large, beautiful bokeh. It expands possibilities for users capturing portraits in areas such as weddings and fashion. The NIKKOR Z 26mm f/2.8 achieves outstanding slimness and lightness, as well as high rendering performance, making it an ideal lens for advanced amateur photographers who take their camera everywhere so as not to miss a moment. Nikon will continue to pursue a new dimension in optical performance while meeting users' needs, contributing to the development of imaging culture, with the hope of expanding possibilities for imaging expression. These lenses will be displayed at Nikon’s booth (Central Hall #17914) at the annual Consumer Electronics Show (CES) in Las Vegas from January 5-8, 2023.
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