Search the Community

Press release: Ricoh announces PENTAX WG-90 waterproof digital compact camera WG series to be marketed under PENTAX brand, joining other dustproof, waterproof and weather-resistant products PARSIPPANY, New Jersey, November 14, 2023 - Ricoh Imaging Americas Corporation today announced the PENTAX WG-90 digital camera. The WG series all-weather adventure cameras – known for their rugged chassis, plus waterproof and shock-resistant features – will now be offered under the PENTAX brand which is regarded industry-wide for developing dustproof, waterproof and weather-resistant products. The PENTAX WG-90—available in early 2024—effectively replaces the current-model RICOH WG-80 camera, which will continue to be available through the holidays and into the new year. The PENTAX WG-90 is a compact, waterproof digital compact camera with a lightweight body that features a high-performance, five-times optical zoom lens with a focal-length coverage from 5mm to 25mm (equivalent to approx. 28mm to 140mm in the 35mm format). Its back-illuminated, 16-megapixel CMOS image sensor and high-performance imaging engine deliver a top sensitivity of ISO 6400 and produce super-high-resolution images. Offered in either an attractive blue or classic black body finish, the PENTAX WG-90 assures outstanding reliability and operability even under harsh conditions where ordinary compact cameras and smartphones may be unusable. Its outdoor-friendly monitor swiftly optimizes the image brightness level to improve the visibility of a scene in bright outdoor locations. It also features a built-in ring light with adjustable illumination levels that powers the PENTAX-original Digital Microscope mode, allowing the user to capture clear, vivid images of a microscopic world normally undetectable to the naked eye. The PENTAX WG-90 can be used for a wide range of scenes and subjects, ranging from casual snapshots to outdoor and underwater photography, and even in specialized worksite applications. The PENTAX WG-90 is designed to be waterproof down to a depth of 46 feet (14 meters), shockproof against a fall from a height of five feet (1.6 meters), and freeze-proof against temperatures as low as 14°F (-10°C). |Main Features of the new PENTAX WG-90| 1. Heavy-duty construction assuring underwater shooting down to 46 feet (14 meters), for up to two hours of continuous operation The WG-90’s solid, airtight body is not only waterproof down to a depth of (46 feet) 14 meters for up to two hours of continuous operation (equivalent to IPX 8 or JIS Class 8), but is also shockproof against a fall from a height of five feet (1.6 meters),* and dustproof (equivalent to IPX 6 or JIS Class 6), freeze-proof to temperatures as low as 14°F (-10°C), and crushproof against weights up to 100kgf (kilogram force).** Thanks to this heavy-duty construction, the WG-90 performs superbly and dependably even in harsh, demanding outdoor conditions. 2. Exceptional image quality The WG-90 is equipped with a back-illuminated CMOS image sensor, which assures excellent high-sensitivity and low-noise characteristics and high-speed readout of image data signals. Coupled with a high-performance imaging engine, this image sensor delivers a top sensitivity of ISO 6400 and super-high-resolution images with approximately 16.0 effective megapixels. It also provides advanced image processing functions, made possible by super-resolution technology, to deliver sharper, clearer, higher-resolution images. It even offers such innovative shooting features as Handheld Night Snap mode, which automatically produces a single, blur- free composite image using several images of the same nighttime scene. 3. Six Macro Lights to assist close-up photography Ideally positioned around the circumference of the lens barrel for macro shooting, six LED Macro Lights provide bright, uniform illumination on a subject when the Digital Microscope mode is selected to magnify a given subject on the LCD monitor, closely observe the microscopic world undetectable with the naked eye and capture the subject in a high- resolution macro image. In the Macro Lighting mode,*** the camera even allows the user to adjust the illumination intensity in five levels, and optimize the close-range flash photography based on the subject or the photographer’s creative intention. In order to minimize the effects of camera shake and subject movement, the Instant Illumination Enhance function lets the photographer use a higher shutter speed by automatically raising the discharge level of the Macro Lights at the moment of shutter release. The Self-Portrait Assist mode uses the blink of an LED lamp to check if the subject’s face has been safely captured within the picture frame, while the LED Lighting mode makes the Macro Lights function as a lighting device in the dark. 4. 2.7-inch LCD monitor with Outdoor View Setting mode The WG-90 comes equipped with a 2.7-inch LCD monitor with horizontally expanded 16:9 proportions and approximately 230,000 dots. Thanks to the AR (Anti-Reflection) coating applied to its surface, the monitor minimizes annoying glare and reflections to assure a sharp, clear on-screen image, even in the harsh sunshine often encountered during outdoor shooting. It also provides the Outdoor View Setting mode, which automatically optimizes the monitor’s brightness level for a given lighting condition to improve the visibility of the on- screen image. 5. Underwater-exclusive shooting modes Based on the data of images captured underwater, the Underwater and Underwater Movie shooting modes are programmed to effectively compensate for the loss of contrast caused by the diffusion of light in the water, while enhancing the reddish hues which fade away in the water. These underwater-exclusive modes capture sharp, clear images of underwater scenes. In the Underwater mode, the Flash Off + Flash On option allows the user to consecutively capture two images with a single shutter release — one without flash and another with flash. 6. 5X optical zoom lens with a 28mm wide-angle coverage The WG-90 features a high-performance, five-times optical zoom lens with focal-length coverage from 5mm to 25mm (equivalent to approx. 28mm to 140mm in the 35mm format) to accommodate a wide range of scenes and subjects, including sweeping landscapes. It also provides other user-friendly shooting functions such as: the Intelligent Zoom function that extends the zoom range by approximately 36 times**** (equivalent to 1008mm in the 35mm format) for super-high-magnification telephotography without compromising image quality; and an interval shooting mode that comes in handy for fixed point photography. 7. Triple anti-shake protection to prevent blurred images in all applications (1) Pixel Track SR mechanism: When recording still images, this advanced shake-reduction mechanism effectively compensates for camera shake by digitally processing affected images. (2) Digital SR mode: When the camera detects low-light conditions in still-image shooting, this mode automatically raises the sensitivity to as high as ISO 6400, making it possible to use a higher shutter speed and effectively minimize the adverse effect of camera shake and subject shake in poor lighting conditions. (3) Movie SR mode: During movie recording, this mode effectively compensates for the misalignment of images caused by camera shake through the use of exclusive software to produce beautiful, blur-free movie clips. 8. Full HD Movie recording for extended shooting of high-quality movies The WG-90 provides Full HD movie recording using the H.264 recording format, letting the user capture high-quality, extended movie clips (1920 X 1080 pixels, 16:9 proportions) at a frame rate of 30 frames per second. To add some creative touches to movie recording, it also features a high-speed camera function***** for slow-motion playback of captured movie clips, and an interval movie function. A micro-HDMI terminal (type D) is also provided on the camera body for simultaneous output of Full HD movie clips and sound to external audio-visual devices. 9. Other features: (1) Macro stand (included) to maintain a minimum focusing distance of one centimeter to the subject during extended observation and shooting of macro images (2) Auto Picture mode to automatically select the most appropriate shooting mode from 16 different scene modes (3) High-speed Face Detection function to capture as many as 32 faces in focus in approximately 0.03 seconds (minimum); Smile Capture function to automatically release the shutter when the subject’s smile is detected (4) Outdoor-friendly Style Watch function to display the current time on the LCD monitor, using an extended push of the OK button when the camera’s power is turned off (5) Delay-free, pushbutton start of the playback mode, using an extended push of the playback button while the camera’s power is turned off (6) Compatibility with the optional O-RC1 Remote Control unit****** to facilitate wireless, remote shooting (7) Compatibility with the optional O-CC1252 Protector Jacket to protect the camera from stains and scratches * Measured using RICOH IMAGING-original testing standards — from a height of 1.6 meters, onto a surface of 5cm-thick plywood — conforming to Method 516.5-Shock of the MIL- Standard 810F. ** Measured using RICOH IMAGING-original testing standards. *** The Macro Lights can be used in Program, Movie and Report modes. **** This function is available when the recorded size of 640 is selected. ***** When this function is selected, the recorded size is fixed at 1280 X 720 pixels. ****** This accessory cannot be used in the water.

Press release: Ricoh announces two 50mmF1.4 lenses, each offering a uniquely distinct design concept Contemporary... or nostalgic? New HD Pentax-FA 50mm F1.4 and smc Pentax-FA 50mm F1.4 Classic allow photographers to choose the standard lens that best fits their style, creative aesthetic and applications. PARSIPPANY, NJ, May 16, 2023 – Ricoh Imaging Americas Corporation today announced the HD PENTAX-FA 50mm F1.4 and the smc PENTAX-FA 50mm F1.4 Classic lenses. Developed for use with PENTAX K-mount digital SLR cameras, these new compact standard lenses are similar…but different. Each offers a uniquely distinct design concept, allowing photographers to choose the lens that best fits their style, creative aesthetic and applications. The new lenses are based on the legacy smc PENTAX-FA 50mm F1.4 lens, which was launched in 1991 as a standard lens for film-format SLR cameras. In recent years, this base model has gained popularity because it delivers a distinctive image rendition at open and larger apertures — a rendition completely different from those produced by today's digital-specific lenses. Both feature the same focal length and open aperture, and—despite the lenses' compact dimensions—both incorporate large-diameter optical elements that cover the full-frame image circle of K-mount cameras. However, the lenses are designed to produce distinctively different image renditions, allowing photographers to choose the lens that best meets their needs. The HD PENTAX-FA 50mm F1.4 adds the latest, high-grade, multi-layer HD Coating to ensure high-contrast images with edge-to-edge sharpness, while retaining the dimensions of its base model — the smc PENTAX-FA 50mm F1.4 — this lens features a totally new exterior design, similar to that of the latest DA- and D FA-series lenses. This makes it a perfect match for the latest PENTAX digital SLR cameras. The smc PENTAX-FA 50mm F1.4 Classic produces a unique image rendition commonly created by lenses designed 50 years ago. When set to open aperture and against strong backlight, it produces a unique visual effect commonly known as rainbow flare. The photographer can change the position and size of the rainbow flare by shifting the relative position of the subject and light source, creating a one-and-only visual expression not available with the latest lenses. By closing down the aperture to F4 or smaller, the photographer can capture sharper, crisper images that are free of not only rainbow flare, but also ordinary flare and ghost images. The smc PENTAX-FA 50mm F1.4 Classic retains the exterior design of the original smc PENTAX-FA 50mm F1.4, with a black matte finish and a matte-black focus ring. It has no green ring — the symbolic design of recent PENTAX digital-specific lenses — to recreate the nostalgic appearance of an old-time lens from the film-format SLR era. Pricing and Availability The new lenses will be available mid-June at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets. The manufacturer's suggested retail prices are $349.95 for the HD PENTAX-FA 50mm F1.4 lens and $379.95 for the smc PENTAX-FA 50mm F1.4 Classic lens. Main Features of the HD Pentax-FA 50mm F1.4 HD Coating* to enhance imaging power After a thorough review of the lens coatings applied to the ever-popular smc PENTAX-FA 50mm F1.4, PENTAX decided to apply the latest, high-grade, multi-layer HD Coating to this new lens. Compared to conventional multi-layer coatings, this high-performance coating effectively reduces average reflectance and improves light transmittance, delivering clear, high-contrast images with minimal flare and ghost images, even in demanding lighting conditions such as backlighting. *HD stands for High Definition. New exterior design to match the latest digital SLR models While retaining the dimensions of its base model — the smc PENTAX-FA50mm F1.4 — this lens features a totally new exterior design, similar to that of the latest DA- and D FA-series lenses. This makes it a perfect match for K-series digital SLR cameras. Main Features of the smc Pentax-FA 50mm F1.4 Classic Distinctive imaging characteristics Through intentional fine-tuning of the lens design, this lens produces a unique visual effect commonly known as rainbow flare when it captures an image at open aperture* and against strong backlight.** It lets the photographer change the position and size of rainbow flare by shifting the relative position of the subject and light source, creating a unique, one-and-only visual expression not available with the latest lenses. By closing the aperture down to F4 or smaller, the photographer can capture sharper, crisper images that are free of not only rainbow flare, but also ordinary flare and ghost images. * It may be difficult to create rainbow flare when the lens is mounted on an APS-C-format digital SLR camera, because the camera's image sensor is designed to use only the central area of the image circle. ** During shooting, the user is advised to mount an ND (Neutral Density) filter (included as a standard accessory), or a commercial ND filter designed to reduce light transmittance to lower than a 1/16 level, on the lens. When observing an image through the camera's optical viewfinder, the user is advised to avoid looking directly at strong light sources. Nostalgic design This lens retains the exterior design of the smc PENTAX-FA 50mm F1.4, featuring a black matte finish and a matte-black focus ring. It has no green ring — the symbolic design of recent PENTAX digital-specific lenses — to recreate the nostalgic appearance of an old-time lens from the film-format SLR era. Common Features When mounted on a PENTAX digital SLR camera body, these lenses can be used as 50mm standard lenses in the full-frame format or 76.5mm medium-telephoto lenses in the APS-C format. With a full-frame camera, they provide an angle of view close to that of the human visual field, making it an ideal choice for a wide range of applications, such as snapshots, scenic images and portraiture. The large F1.4 open aperture produces images with a very shallow depth of field. Water- and grease-repellent SP (Super Protect) Coating has been applied to the front surface of the lenses, making it easier for the user to wipe off water or stains. The eight-blade diaphragm control mechanism produces a soft, natural bokeh (defocus) effect from open aperture to F2.8 and also minimizes the streaking effect of point light sources. Designed to be fully compatible with older K-mount digital SLR cameras and film-format AF SLR cameras, these lenses allow the photographer to retain all camera functions, thanks to the aperture ring installed on the lens body, and the mechanism designed to couple the lens with the camera's motor-driven, in-body AF system.

Press release: Ricoh announces PENTAX K-3 Mark III Monochrome digital SLR camera DSLR with exclusively-designed image sensor delivers the ultimate in black-and-white photography PARSIPPANY, NJ, April 12, 2023 - Ricoh Imaging Americas Corporation today announced the PENTAX K-3 Mark III Monochrome camera, exclusively designed to capture black-and-white images. The only monochrome-specific digital SLR camera currently on the market, it captures high-resolution images rich in gradation, enabling users to express a distinct view of the color-rich world in high-quality black-and-white images. “The concept of a monochrome-specific digital SLR camera attracted a great deal of attention and interest from photographers who participated in an online fan event held in November 2021,” said Ken Curry, president, Ricoh Imaging Americas. “PENTAX has since conducted extensive research on the development of a commercial product based on this concept and we’re excited to announce it today.” The new model’s design is based on the PENTAX K-3 Mark III — the flagship model of PENTAX’s APS-C-format series that integrates remarkable imaging performance and a host of advanced features in a compact, durable body — while totally redesigning and optimizing the imaging characteristics by adding a new, monochrome-specific image sensor with approximately 25.73 effective megapixels. A typical color image sensor composes a black-and-white image by converting the color data to monochrome. This new custom sensor does not have to convert the any data because it can reflect the brightness obtained by each pixel in the image, thus producing extra-fine sharpness in images that only the monochrome-specific sensor can deliver. The PENTAX K-3 Mark III Monochrome features three Custom Image modes exclusively designed for black-and-white photography to provide distinctive finishing touches. In addition to Standard mode, it offers Hard mode to produce high-contrast images and Soft mode to create high-key, low- contrast images. Each mode allows minute adjustment of parameters such as tone, key, contrast and sharpness so that users can personalize their images with the desired finishing touch. The exterior design of the camera has also been customized to reflect its monochrome capabilities. Design features include white backlight illumination on the LCD data panel, “Monochrome” lettering printed on the upper-left shoulder of the back panel, a menu screen featuring a black-and-white visual scheme as default, and icons printed on buttons and switches across the camera’s exterior finished in three shades of gray. 1The PENTAX K-3 Mark III Monochrome camera body will be available late April at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets for the manufacturer’s suggested retail price of $2,199.95. | Main features of the PENTAX K-3 Mark III Monochrome | Monochrome-specific CMOS image sensor To optimize the quality of monochromatic images, the camera incorporates a monochrome- specific, APS-C-format CMOS image sensor free of an AA (anti-aliasing) filter with approximately 25.73 effective megapixels. Typical color image sensors are designed to receive light passing through red (R), green (G) and blue (B) color filters, so each pixel detects only one color-data component. To compose a monochrome image, color sensors must convert color data into monochromatic data by interpolating the color data they collect. The new monochrome-specific image sensor, however, can faithfully reflect the brightness data obtained by each pixel in the image — without the interpolation process — to produce extra-fine monochromatic expression, in images high in resolution and rich in gradation. Image quality exclusively designed for monochrome photography The image quality produced by the original PENTAX K-3 Mark III was thoroughly re- evaluated and totally redesigned to optimize the imaging characteristics of the new monochrome-specific image sensor. The result is highly sensitive expression with a natural bokeh (defocus) effect, rich gradation and extra-fine sharpness — an image only the monochrome-specific image sensor can deliver. A selection of monochrome-specific finishing touches The PENTAX K-3 Mark III Monochrome provides three Custom Image modes exclusively designed for monochrome photography to provide distinctive finishing touches. In addition to Standard mode, it also provides Hard mode to produce high-contrast images, and Soft mode to create high-key, low-contrast images. Each mode provides minute adjustment of parameters such as tone, key, contrast and sharpness. This allows the photographer to personalize their images with the desired finishing touch. Exterior design reflecting the monochrome photography concept The PENTAX K-3 Mark III Monochrome provides white backlight illumination on the LCD data panel positioned on its upper panel, while featuring “Monochrome” lettering printed on the upper-left shoulder of the back panel. Its menu screen features a black-and-white visual scheme as default, while the SR (Shake Reduction) badge is finished in silver. The icons printed on buttons and switches across the camera’s exterior are finished in three shades of gray to assist the users with their camera operation. All in all, the concept of monochrome photography is evident throughout the camera body.

Press release: Ricoh Announces Compact, Weather-Resistant PENTAX KF DSLR Ideal for first-time SLR users, new full-featured DSLR camera offers an array of creative functions for less than $1,000 PARSIPPANY, NJ, November 9, 2022 - Ricoh Imaging Americas Corporation today announced the PENTAX KF digital SLR (DSLR) camera. This compact, dustproof and weather-resistant camera, optimized for all types of outdoor photography, provides a host of advanced, user- friendly features including a bright optical viewfinder, one of the benefits of DSLR shooting. The PENTAX KF is designed to provide outstanding imaging performance in a rugged, highly portable body. It provides dependable, cold-proof performance down to temperatures as low as 14°F (-10°C), performing superbly in a wide range of weather conditions. While considered a mid-range model, the new camera incorporates an array of advanced functions and user-friendly features usually found only in higher-end models including a pentaprism-type optical viewfinder with a nearly 100% field of view and an in-body shake-reduction system with a 4.5-shutter-step compensation. It also provides the double e-dial system identical with top-of-the-line PENTAX models, as well as PENTAX-original shooting features, such as the Hyper Program system, which allows the user to instantly switch the exposure mode from Program to Aperture-priority or Shutter-priority without taking his or her eye off the viewfinder. “With the PENTAX KF, even first-time SLR users can easily and effortlessly enjoy the benefits of SLR photography and explore the entire process of making digital images,” said Ken Curry, president, Ricoh Imaging Americas. “The PENTAX KF is an extension of our PENTAX K-70, sharing many of the same features and proven performance even in extreme outdoor conditions. As the only major manufacturer still producing true SLR cameras and building on our legacy and roots in SLR, high-quality still photography, we’re proud to fill the gap in the market and offer a high-quality, full-featured DSLR for less than $1,000.” | Pricing and Availability | The PENTAX KF DSLR will be available starting in late November 2022 at www.us.ricoh- imaging.com as well as at Ricoh Imaging-authorized retail outlets. The PENTAX KF black camera body only has a manufacturer’s suggested retail price of $849.95; the PENTAX KF black camera body with smc PENTAX DA L 18-55mm F3.5-5.6 AL WR lens Kit has a manufacturer’s suggested retail price of $949.95. In addition to the standard black body camera, two special-edition color models — crystal blue and crystal white — will be available worldwide in a limited quantity of 700 units each. These will be available in late November only at www.us.ricoh-imaging.com for the manufacturer’s suggested retail price of $899.95. | Main Featues of the PENTAX KF | Super-high-resolution with approximately 24.24 effective megapixels, even at ISO. 102400 A state-of-the-art CMOS image sensor with approximately 24.24 effective megapixels and high-speed 14-bit image data readout, combined with an AA-filter-free optical design, enables the PENTAX KF to deliver super-high-resolution images. The camera couples a high- performance accelerator unit with the high-speed PRIME MII imaging engine, effectively minimizing noise at all sensitivity levels and capturing richly gradated, fine-detailed images even at its top sensitivity of ISO 102400. Dustproof, weather-resistant body perfect for rugged outdoor photography. The PENTAX KF is a dependable performer even in such demanding settings as in the rain or at locations prone to dust and freezing temperatures. Its compact, easy-to-carry body features dustproof, weather-resistant construction with 100 seals throughout the body and outstanding cold-proof performance at temperatures down to 14°F (-10°C). To make it easy to ensure a firm hold on the camera body with a gloved hand, the grip, control buttons on the back panel and mode dials have all been designed and contoured for optimum operability, ideal for active outdoor shooting — such as when mountain climbing or hiking or capturing sporting events. The brightness level of the PENTAX KF’s outdoor-friendly LCD monitor can be quickly adjusted to the lighting level of a shooting location. The camera also features a red-lighted monitor display function, which facilitates viewing in dark locations for astrophotography. Clear-view optical viewfinder. Within its compact body, the PENTAX KF incorporates a glass prism finder featuring the same optics and coatings as those used in higher-level models. With its approximately 100% field of view and nearly 0.95-times magnification, the PENTAX KF’s viewfinder provides a large, clear view of the subject for quick, easy confirmation of focusing and framing. Vari-angle LCD monitor for easy viewing from all angles. The PENTAX KF’s vari-angle LCD monitor allows the monitor to be positioned at the desired angle, making it easier to compose images in a wide variety of situations: high-angle shooting using outstretched arms, low-angle shots taken from ground level or astrophotography with the camera pointed upwards toward a star-filled sky. It also features unique, air-gapless construction, in which the air space between the high-definition LCD panel (with approximately 1,037,000 dots) and the protective cover has been filled with a special resin material to effectively reduce the reflection and dispersion of light for improved visibility during outdoor shooting. PENTAX-original shake-reduction system with Pixel Shift Resolution System. (1) In-body SR mechanism. Using the built-in PENTAX-original SR (Shake Reduction) mechanism, the PENTAX KF effectively minimizes camera shake and delivers sharp, blur-free images, even in challenging, shake-prone conditions such as when using a telephoto lens, shooting low-light scenes with ambient light only, or photographing sunset scenes. Using a high-accuracy gyro sensor, it provides a compensation effect of 4.5 shutter steps, similar to top-of-the-line PENTAX models. With a panning shot, the sensor mechanism automatically detects the direction of the camera’s movement and controls the SR unit to produce the best image possible. (2) Pixel Shift Resolution System with motion correction function. The PENTAX KF features the Pixel Shift Resolution System,* which captures four images of the same scene by shifting the image sensor by a single pixel for each image, and then synthesizes them into a single, composite image. Compared to the conventional Bayer system, in which each pixel has only a single color data unit, this innovative system obtains all color data in each pixel to deliver super-high-resolution images with greater color accuracy and much finer details than those produced by conventional APS-C-size image sensors. This system even provides a motion correction function,** which automatically detects a moving object during continuous shooting and minimizes negative effects during the synthesizing process in order to accommodate a wider range of scenes and subjects. (3) Innovative AA filter simulator to minimize moiré. By applying microscopic vibrations to the image sensor unit at the sub-pixel level during image exposure, the PENTAX KF's AA (anti-aliasing) filter simulator*** provides the same level of moiré reduction as an optical AA filter. Unlike an optical AA filter, which always creates the identical result, this innovative simulator lets the user switch the AA filter effect on and off, as well as to adjust the level of the effect. This means that the ideal effect can be set for a particular scene or subject based on the current photographic conditions. (4) Additional special shooting functions. Since the PENTAX KF’s image sensor unit is designed to tilt in all directions, it provides a host of additional, special shooting functions, including ASTROTRACER, which simplifies advanced astronomical photography in combination with the optional O-GPS2 GPS Unit; and Auto Horizon Correction and Extra Sharpness functions. Hybrid AF system for high-speed AF operation during Live View shooting. The PENTAX KF employs the Hybrid AF system during Live View autofocus operation. By positioning a contrast-detection AF sensor with superior focusing accuracy and a phase- matching AF sensor on the image sensor’s surface, this innovative hybrid system optimizes the benefits of both AF systems to assure high-speed, pinpoint AF focusing on the subject. High-precision autofocus system with the SAFOX X module. The PENTAX KF features the high-precision SAFOX X AF sensor module, which assures responsive, dependable autofocus operation. With its 11 sensors including nine cross-type sensors in the middle, this AF module assures pinpoint focus on the subject at a minimum brightness level as low as -3 EV. It also assures outstanding AF tracking performance with moving subjects, enabled by advanced features such as the Select-area Expansion function, which automatically refocuses on a moving subject after it moves away from the initial point, with the help of the neighboring points; and an AF Hold function that maintains the initial in-focus point even when the module loses sight of the subject. An array of image processing functions for diversified photographic expression. The PENTAX KF provides the PENTAX-developed Custom Image function, which lets the user process an image with the desired finishing touch to express the creative intention, or to suit the particular scene. This function provides 14 Custom Image modes, including: SATOBI, which reproduces the colors to resemble those of pictures in the 60s and 70s, with cyan- tinged blues, subdued yellows and faded reds; Bleach Bypass, which recreates the distinctive, high-contrast look of movie film; and Cross Processing, which adds fantastic, unusual colors to captured images. In combination with PENTAX Limited-series lenses, which are popular for their distinctive image renditions, the PENTAX KF also provides special-edition Custom Image modes KYUSHU and KATEN. A host of interval shooting functions. The PENTAX KF provides a host of advanced interval shooting functions, including: 4K- resolution Interval Movie, which allows recording a series of still images at a fixed interval and then linking them together into a single 4K-resolution movie file; Star Stream Movie, which enables recording the traces of stars or illuminations on a 4K-resolution movie file; and Interval Composite, which synthesizes a composite image with a choice of three synthesis modes (average, additive and comparative). Wireless LAN connection to support smartphone operation. The PENTAX KF provides a host of wireless LAN (Wi-Fi) functions to support operations using smartphones and tablet computers. By installing the dedicated Image Sync application on a smartphone or tablet, the user can remotely check the Live View image, capture still images, and adjust such camera settings as aperture, shutter speed and ISO sensitivity to the desired level through the mobile device. It is even possible to download captured images onto a mobile device for easy uploading onto social networking service websites. Other features 77-segment multi-pattern metering system for high-precision light metering. DR (Dust Removal) mechanism to remove dust from the surface of the CMOS image sensor. High-speed shutter unit with a top speed of 1/6000 second, and high-speed continuous shooting function at a top speed of approximately six images per second ・ Self-timer function, compatible with the continuous shooting function. Notes: * When using this system, the user is advised to stabilize the camera firmly on a tripod. When a moving subject is captured in the camera's image field, its image may not be reproduced clearly, either in part or as a whole. ** The movement may not be sufficiently corrected when the object is moving in a certain direction and/or pattern. This function does not guarantee that the movement is properly corrected with all subjects. *** This function works most effectively with a shutter speed of 1/1000 second or slower. This function may not be combined with some shooting modes, including the Pixel Shift Resolution system.

Press release: Ricoh Announces HD PENTAX-D FA 21mm F2.4ED Limited DC WR Lens Designed for PENTAX K-mount full-frame digital SLR cameras, ultra- wide-angle lens is first D FA-series model developed for the new- generation PENTAX Limited series PARSIPPANY, NJ, October 21, 2021 - Ricoh Imaging Americas Corporation today announced the HD PENTAX-D FA 21mm F2.4ED Limited DC WR lens. Designed for use with PENTAX K- mount, full-frame digital SLR cameras, this ultra-wide-angle, fixed-focal-length lens is the newest model in the PENTAX Limited series of lenses, which are highly acclaimed for their distinctive image rendition and exterior design. When used with PENTAX APS-C cameras, the new lens provides a focal length equivalent to 32mm in the 35mm format. The HD PENTAX-D FA 21mm F2.4ED Limited DC WR lens is the first D FA-series lens in the PENTAX Limited lineup to optimize the visual characteristics of digital images, with a goal of enabling a level of imaging performance that can’t be measured in numerical values, alone. The new lens captures the prevailing ambience and true-to-life sense of depth of the scene and is designed to make photography enjoyable for its users — essential elements of the PENTAX Limited series. The 21mm ultra-wide-angle focal length, not previously available in the FA Limited series and ideal for landscape photography, adds a new perspective of visual expression to the Limited series. The new lens features durable, weather-resistant construction, enabling its use in challenging conditions, whether it’s a misty waterfront location or a sudden rainstorm. When paired with a PENTAX weather-resistant digital SLR camera body, the lens becomes part of a highly dependable, airtight digital imaging system that performs superbly in a broad range of environments. Pricing and Availability The lens will be available in November at http://www.us.ricoh-imaging.com/ as well as at Ricoh Imaging-authorized retail outlets. Manufacturer’s suggested retail price is $1399.95. Main features of the HD PENTAX-D FA 21mm F2.4ED Limited DC WR 1. Exclusive Limited-series quality with optimized image rendition True to the Limited series design concept, this lens was developed to provide a distinctive visual expression. Lens design entailed conducting a series of image quality assessments using a vast number of captured images, and then these results were fed back into the design process, along with various numerical evaluations using precision measurement tools. When used for distant subjects such as landscapes, the lens assures solid, uniform image rendition across the image field. By further closing the aperture down, it delivers sharp, clear, high-resolution images, even at the edges. Its optical characteristics change for close-range photography. At open aperture, it provides a mild bokeh (defocused) effect in the background while capturing the main subject in sharp, crisp focus. This enables the subject to stand out against a defocused background, with the exaggerated perspective typical of ultra-wide-angle lenses. At a minimum focusing distance of seven inches (18 centimeters), it can create a variety of visual expressions, depending on the subject being captured. To achieve an attractive exterior design, the lens barrel, hood and cap have been meticulously machined from high-grade aluminum. In every way, this lens is an exceptional imaging tool that will bring greater joy and inspiration to photography. 2. Exceptional optics incorporating the latest optical technologies The lens optics incorporate a total of five glass elements: four ED (Extra-low Dispersion) glass elements—including one ED aspherical lens—and one Super ED (Extra-low Dispersion) glass optical element to minimize chromatic aberration and prevent color bleeding, not only in the main in-focus area, but also in the surrounding defocused areas. It also features a large-aperture negative meniscus optical element, a biconvex aspherical glass-mold optical element and a high- refraction glass optical element in the first lens group; this design reduces the lens’s overall size despite the ultra-wide-angle design, while delivering outstanding imaging performance for sharp, crisp images without fuzziness, even in the peripheral areas. The lens also features PENTAX-original High-Definition (HD) Coating. Compared with conventional multi-layer coatings, this high-grade, multi-layer coating reduces the average reflectance in the visible spectrum to less than 50 percent, effectively minimizing flare and ghost images even in demanding lighting conditions such as backlighting. 3. Internal lens motor AF The lens features a DC motor inside the lens barrel—a first for the Limited D FA Series—to assure smooth, quiet, high-precision, high-speed autofocus operation. This focusing mechanism provides a quieter drive sound and smoother operation than traditional body autofocus. 4. Electromagnetic diaphragm mechanism for high-precision exposure control This lens incorporates the KAF4 mount, with an electromagnetic diaphragm mechanism to assure high-precision exposure control when used in combination with compatible digital SLR cameras. It assures smooth, worry-free video shooting in locations prone to dramatic brightness changes, such as a stage with rapidly changing lighting conditions, or a forest with filtered sunlight. Electromagnetic diaphragm control is available in combination with the PENTAX K-3 Mark III, PENTAX K-3 II, PENTAX K-3, PENTAX KP, PENTAX K-70, PENTAX K-50, PENTAX K-S2, PENTAX K-S1, PENTAX K-1 Mark II and PENTAX K-1 camera bodies. Ricoh advises users to upgrade the camera’s firmware to the latest version to properly operate the electromagnetic diaphragm mechanism. 5. Durable, weather-resistant construction The lens features durable, weather-resistant construction, enabling its use in challenging conditions, such as at a waterfront location or in a sudden rainstorm. When paired with a PENTAX weather-resistant digital SLR camera body, the lens becomes part of a highly dependable, airtight digital imaging system that performs superbly even in the most demanding shooting locations. 6. Other features SP (Super Protect) coating is applied to the front surface of each lens to repel dust and stains. Black lens models are marked with a serial number starting with 0000001; silver models start with 1000001 A built-in motor drives the AF mechanism for smooth, quiet autofocus operation An eight-blade rounded diaphragm produces beautiful light beams with point light sources, while creating a natural, beautiful bokeh (defocus) effect at open and larger apertures QFS/A (Quick-Shift Focus System) instantly shifts to the manual-focus mode without requiring focus-mode switching operations after the subject has been captured in focus by the camera’s autofocus system

Press release: Irix 30mm f/1.4 Irix brand announces new photographic lens with 30mm focal length! The newest Irix 30mm f/1.4 lens is a product based on the 30mm Cine model, and therefore intended for the much more demanding film industry market. The entire optical structure of the lens is identical in both versions - the main emphasis here is on the vividness of the image. Of course, the photographic version has a completely different housing, while retaining the optical properties of the cine version. Irix 30mm f / 1.4 - main features: Beautiful Bokeh Fast f/1.4 Aperture Rear focusing Weather-sealed construction Aperture control from the camera Focus confirmation on the Camera Compatible with PASM semi-automatic modes Full record of exposure parameters in EXIF 61,9 degree field of view "Focus Lock" function 140-degree rotation angle of the focus ring Reinforced internal structure 86mm filter mounting front thread Mounts: Nikon F, Canon EF, Pentax K Optical properties The Irix 30mm F / 1.4 features a modern optical design that includes 3 ultra-low dispersion glass elements, 2 high reflectance glass elements and one aspherical lens. There are a total of 13 elements in 11 groups that provide sharp details, vivid colors and ultra-low distortion - 0.95%. However, what deserves special attention is the smoothness and “cine look” of the image it offers. The lens is designed to work with 35mm full frame sensors. It is worth emphasizing the use of a new, 11-blade design aperture with rounded edges, which ensures a pleasant and very vivid background blur. It works in the range of f/1.4 to f/16. DRAGONFLY Version - Characteristics The lens housing is a continuation of the Dragonfly manufacturing standard known from earlier Irix models (45mm and 150mm). It’s most important aspects are: Reinforced internal structure based on metal elements Scratch-resistant lens finish Anti-slip focusing ring with special finish for easy operating Engraved markings filled with UV-reactive paint Sealings to protect against dust and water Hardcase included Focusing Ring A special focusing ring with a characteristic shape has become a kind of hallmark of Irix 150mm and 45mm lenses. Many of our clients pay attention to the convenience it provides. The newest Irix 30mm is following same way. Special texturing and properly selected rubber material which covers it, allows for reliable and precise focusing. Dedicated emboss lets you to feel the ring’s position. This makes focusing even easier! "Focus Lock" function The Focus Lock function is also a hallmark of Irix lenses - it allows you to lock the focusing ring in a specific position. It’s especially useful when you want to keep a specific distance to the photographed object (zone-focusing) or you want to keep perfect focus at infinity in landscape photography or astrophotography. Designed for any challenge Irix customers often use their lenses in extremely difficult conditions. Therefore, the construction of the Irix 30mm f/1.4 lens had to meet their needs. Only the best materials were used. The guarantee of operation in all conditions is ensured by a system of seals located in key places of the lens, and rear focusing - thanks to which the lens does not change its dimensions while focusing. These properties allow not only to work in difficult conditions, but also guarantee the cleanliness of the mirror chamber and the sensor of the camera you are using. Available mounts The Irix 30mm f / 1.4 lens will be available with Nikon F, Canon EF and Pentax K mounts. Price and availability The lens will be available for sale in October 2021, we will inform you about exact availability and pricing in a separate press release.

Press release: Ricoh announces HD PENTAX-DA★ 16-50mm F2.8ED PLM AW for K-mount digital SLR cameras Large-aperture standard zoom lens is latest addition to new generation, high-performance PENTAX Star series PARSIPPANY, NJ, July 14, 2021 - Ricoh Imaging Americas Corporation today announced the HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens, the latest addition to the new generation PENTAX Star (★) lens series. Designed for use with PENTAX K-mount digital SLR cameras, Star-series lenses boast the highest imaging performance of all PENTAX lens lineups. This large-aperture standard zoom lens features an open aperture of F2.8 over the entire zoom range to deliver exceptional optical performance and is an ideal regular-use lens for the recently announced PENTAX K-3 Mark III. The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens incorporates a newly designed optical system and—for the first time in a large-aperture PENTAX lens—an advanced pulse motor (PLM) to assure smooth, high-speed, high-precision autofocus (AF) operation with minimized noise. The lens has been fine-tuned for greater operability in manual-focus operation and includes a quick-shift focus system to provide an instant shift from AF to manual. It provides a minimum focusing distance of just under 12 inches and a maximum magnification of 0.24x. This new standard zoom lens allows users to fully enjoy the process of photography according to their own preferences and can be used in a variety of applications including landscape, snapshots and portraits. The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens also features an electromagnetic diaphragm control mechanism to assure high precision exposure control and smooth focus tracking when used in combination with compatible digital SLR cameras. The mechanism also enables the capture of video clips using automatic exposure control, even when there are considerable differences in brightness when shooting. The lens has been designed to provide sharp, clear images free of flare and ghost images, even under demanding conditions like backlight. It features a nine-blade circular diaphragm to produce a natural, beautiful bokeh (defocus) effect even at open aperture. It has been treated with the PENTAX-original HD coating, which assures much higher light transmittance than conventional multi-layer coatings. The new AW (All Weather) lens features dustproof, weather-resistant construction to prevent the intrusion of water and dust into the lens barrel. When paired with a dustproof, weather- resistant PENTAX digital SLR camera body, it assures a durable, reliable digital imaging system that performs superbly in demanding shooting settings — even in rain or mist, or at locations prone to water splashes or spray. Pricing and Availability The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens will be available August 2021 at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets for a manufacturer’s suggested retail price of $1,399.95. Main Features of the new HD PENTAX-DA★ 16-50mm F2.8ED PLM AW New-generation Star-series lens, designed for optimal image quality The latest addition to the new-generation Star-series lenses — which provides the greatly improved resolving power that will accommodate the super-high-performance digital cameras of the future — this standard zoom lens compensates various aberrations to a minimum and delivers sharp, clear images, not only in the middle of the image field but at the edges. Incorporating one ED (Extra-low Dispersion) glass optical element, one anomalous glass optical element and two ED (Extra-low Dispersion) aspherical glass optical elements, it effectively reduces chromatic aberration to a minimum over the entire zoom range. Coupled with high-grade, multi-layer HD Coating,* which reduces the average reflectance in the visible ray spectrum to less than 50% that of conventional multi-layer coatings, it effectively minimizes flare and ghost images even in demanding lighting conditions such as backlighting. This standard zoom lens delivers exceptionally high resolving power and outstanding contrast even at open aperture, while capturing beautiful images with a smooth transition of the bokeh (defocus) effect and a true-to-life depth of field. Since its maximum aperture is fixed at F2.8 over the entire focal-length range from 16 to 50 millimeters (equivalent to 24.5mm to 76.5mm in 35mm format), this large-aperture zoom lens makes it an ideal regular-use lens for the PENTAX K-3 Mark III. * HD stands for High Definition. High-speed AF system with a minimum focusing distance of 0.3 meters This zoom lens incorporates a newly designed optical system which features a lighter, more compact focus-lens group. By driving this focus-lens group with an advanced PLM (Pulse Motor), it assures smooth, high-speed autofocus operation with minimized operational noise. Thanks to the redesigned focus mechanism, it provides the minimum focusing distance of just 0.3 meters, and the maximum magnification of 0.24 times, making this a versatile, regular-use lens for capturing all types of subjects — from everyday snapshots to close-ups and landscapes. Electromagnetic diaphragm mechanism for high-precision diaphragm control This zoom lens features an electromagnetic diaphragm control mechanism* to assure high- precision exposure control when used in combination with compatible digital SLR cameras. It also lets the user capture video clips using automatic exposure control, even when there are considerable differences in brightness during the video shooting. When mounted on a PENTAX K-3 Mark III, PENTAX KP or PENTAX K-70 camera body, the PLM (Pulse Motor) assures smooth focus tracking operation and flawless exposure control, while considerably reducing annoying noise generated by focus and diaphragm control operations during video shooting. It assures smooth, worry-free video shooting in locations prone to considerable brightness changes — such as a stage with rapidly changing lighting conditions, or a forest with filtering sunrays — or with active, fast-moving subjects such as athletes or animals. * The lens features the KAF4 mount and is compatible with electromagnetic diaphragm control. Electromagnetic diaphragm control is available in combination with PENTAX K-3 Mark III, PENTAX K-3 II, PENTAX K-3, PENTAX KP, PENTAX K-70, PENTAX K-50, PENTAX K-S2, PENTAX K-S1, PENTAX K-1 Mark II or PENTAX K-1 camera bodies. We advise that users upgrade the camera’s firmware to the latest version to properly use electromagnetic diaphragm control. When mounted on a PENTAX K-1 Mark II or PENTAX K-1 camera body, images can only be captured in Crop mode because the lens image circle is exclusively designed for the APS-C format. Dustproof, weather-resistant construction Developed as an AW (All Weather) model, this zoom lens features a dustproof, weather- resistant construction to prevent the intrusion of water and dust particles into the lens interior. By pairing it with a PENTAX dustproof, weather-resistant digital SLR camera body, the user can create a highly durable, reliable digital imaging system that performs superbly even in the most demanding shooting conditions — in rain or mist, or at locations prone to splashing water. HD Pentax-DA* 16-50mm F2.8 ED PLM AW specifications: Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 16–50 mm Image stabilization - No Lens mount - Pentax KAF4 Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 16 Groups - 10 Special elements / coatings - ED + anomalous glass + aspherical elements, HD coating Focus Minimum focus - 0.30 m (11.81″) Maximum magnification - 0.24× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 712 g (1.57 lb) Diameter - 84 mm (3.31″) Length117 mm (4.61″) Materials - Magnesium alloy Sealing - Yes Colour - Black Zoom method - Rotary (extending) Zoom lock - No Filter thread - 77 mm Hood product code - PH-RBN77 Tripod collar - No

Press Release: Ricoh announces PENTAX K-3 Mark III digital SLR camera New flagship APS-C camera delivers outstanding imaging performance and wide range of advanced functions in compact, rugged body PARSIPPANY, NJ, March 30, 2021 －Ricoh Imaging Americas Corporation today announced the PENTAX K-3 Mark III, the new flagship model in its APS-C format digital SLR camera series. Designed around the PENTAX Principles, the new camera offers advanced functions and outstanding imaging performance with a goal of optimizing the fun and excitement of photography in a wide variety of conditions. The PENTAX K-3 Mark III builds on the PENTAX legacy of outstanding image quality, incorporating a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. A newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit delivers well-defined images with minimal noise, while retaining high-resolution reproduction at all sensitivities. The PENTAX K-3 Mark III boasts a super-high sensitivity of ISO 1600000 and features a newly developed SAFOX 13 autofocus system with 101 focus sensors. A new, super-bright optical viewfinder delivers a nearly 100% field of view and magnification of approximately 1.05 times. With a newly developed high-refraction glass prism, the viewfinder provides a wide field of view equivalent to that of a full-frame SLR, fully immersing the photographer in shooting. The camera’s compact, rugged body is dustproof and weather resistant, making it suitable for use in the most extreme environmental conditions. It features PENTAX’s high-performance, five-axis shake-reduction (SR) system, minimizing camera shake to deliver sharp, blur-free images. Furthering its commitment to producing the highest quality images, the PENTAX K-3 Mark III features the innovative Pixel Shift Resolution System, employing advanced super-resolution technology to capture four images of the same scene by shifting the image sensor by a single pixel for each image, then synthesize them into a single composite image. The PENTAX K-3 Mark III is equipped with user-friendly shooting functions, improved efficiency and operability. These include a high-definition 3.2-inch touch-screen LCD monitor—the first touch screen in the PENTAX K series. The screen allows intuitive operation of a variety of functions, including scrolling menu selection and image zooming during playback. The camera also features PENTAX Real-time Scene Analysis System, supported by the latest artificial intelligence technology. It can instantly detect a subject’s face and eyes using advanced image recognition technology and makes a real-time analysis of the subject’s movement. The system assists the camera in optimizing exposure settings and improving autofocusing accuracy, assuring more accurate subject detection and more reliable scene judgment. “The development of the PENTAX K-3 Mark III has been a longtime labor of love,” said Kaz Eguchi, president, Ricoh Imaging Americas Corporation. “At Ricoh, our goal is to develop high-quality cameras with the power to capture images that speak louder than words and inspire photographers to continue pursuing their passion for photography every day.” Pricing and Availability The PENTAX K-3 Mark III will be available in late April at www.us.ricoh-imaging.com and can be pre-ordered at Ricoh Imaging-authorized retail outlets starting on April 6 at 5 p.m. ET for the manufacturer’s suggested retail price of $1,999.95. Ricoh is also producing two limited-edition kits -- the PENTAX K-3 Mark III Black Premium Kit and PENTAX K-3 Mark III Silver Premium Kit. These special packages include a camera body and battery grip (the Silver Premium Kit comes with a silver camera body and a silver battery grip that is exclusive to this package), plus an exclusive leather strap and a spare battery. The specifications of the limited-edition models are identical to those of the PENTAX K-3 Mark III. The Premium Kits will be available in late April for the manufacturer’s suggested retail price of $2,299.95. The Five Principles of PENTAX We design new cameras through sheer devotion. Our goal is to produce cameras with the power to capture images that allow for direct communication with the subject. We design cameras that allow our users to enjoy all the processes involved in taking a picture. We pursue a level of quality and performance that can’t be measured by numbers alone. We respect and value the photographic experiences of our users and view this as an invaluable asset. Main features of the PENTAX K-3 Mark III 1．Optical viewfinder with nearly 100% field of view and approximately 1.05-times magnification The PENTAX K-3 Mark III features an optical viewfinder with a nearly 100-percent field of view and a magnification of approximately 1.05 times. A newly developed, high-refraction glass prism assures comfortable viewing with a wide field of view equivalent to that of a full-frame SLR. Also, by using a distortion-correcting optical element and optimizing the lens coatings, it delivers a clear, true-to-life viewfinder image free of distortion, with brightness improved by nearly 10 percent over the PENTAX K-3 II’s viewfinder. Incorporating a Natural Bright Matte III focusing screen — known for ease of focus during manual-focus shooting — it also delivers a sharp, clear subject image with faithful reproduction of the bokeh (defocus) effect. In addition, its transparent display lets the user monitor a wide range of operational data in the viewfinder window. 2．High-resolution images assured by approximately 25.73 effective megapixels and super-high-sensitivity photography at a top sensitivity of ISO 1600000 As part of its passion for higher image quality, PENTAX equipped the PENTAX K-3 Mark III with a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. PENTAX also renewed all key devices, including the newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit to deliver well-defined images with minimal noise, while retaining high-resolution reproduction at all sensitivities — even in the super-low or super-high range. Also, by greatly improving the noise-reduction performance at high-sensitivity ranges, it boasts a top sensitivity of ISO 1600000 to extend the range of scenes that can be photographed. 3．Pentax SR II Shake Reduction System delivers high-performance, 5-Axis, 5.5-shutter-step camera shake compensation. In-body SR mechanism, compatible with all mountable lenses* The built-in SR II shake-reduction mechanism means that the PENTAX K-3 Mark III effectively minimizes camera shake and delivers sharp, blur-free images, even in camera-shake-prone conditions such as when using a telephoto lens, shooting low-light scenes without flash illumination, or photographing sunset scenes. In addition to horizontal and vertical camera shake caused by pitch and yaw, this five-axis mechanism compensates for camera shake caused by horizontal and vertical shift (often generated in macro photography) and camera shake caused by roll. It assures a compensation effect of approximately 5.5 shutter steps（CIPA standard compliant, HD PENTAX-DA 16-85mm F3.5-5.6ED DC WR、f = 85mm） — the highest level in PENTAX history — to expand the limits of handheld photography. This mechanism also provides a new Panning mode to capture sharp, clear images of slow-moving subjects. Pixel-Shift Resolution System This innovative system captures four images of the same scene by shifting the image sensor by a single pixel for each image, then synthesizes them into a single composite image. Compared to the conventional Bayer system, in which each pixel has only a single color-data unit, this system obtains all color data in each pixel and delivers super-high-resolution images with more truthful colors and much finer details than those produced by the conventional system. To make this system more useful with a wider range of scenes and subjects, the camera provides ON/OFF switching of the Motion Correction function, which automatically detects only moving elements of the image during continuous shooting and minimizes negative effects during the synthesizing process. AA-filter simulator to minimize moiré and false color** The PENTAX K-3 Mark III features an AA (anti-aliasing)-filter simulator, which effectively reduces moiré patterns to the same level as an optical AA filter, by applying microscopic vibrations to the image sensor at the sub-pixel-level during exposure. Unlike a conventional optical AA filer, this innovative, PENTAX-original simulator provides ON/FF switching and level selection to assure the optimal filter effect for a given subject or photographic condition. 4．High-definition LCD monitor with intuitive touch-screen control The PENTAX K-3 Mark III features a high-definition, 3.2-inch LCD monitor with approximately 1,620,000 pixels. Incorporating touch-screen control for the first time in the PENTAX K series, this monitor provides intuitive operation of monitor functions, including menu selection and image zooming during playback. Its air-gapless construction, in which a special resin material is injected into the gap between LCD layers and a protective tempered-glass cover, effectively reduces reflections and the dispersion of light to improve visibility during outdoor shooting. The viewfinder eyepiece is designed to protrude away from the LCD monitor screen, so the user’s nose does not contact the camera body. Positioned at the bottom of the eyepiece is an eye sensor, which turns the monitor off the moment the photographer looks into the viewfinder, preventing monitor illumination from affecting visibility during shooting. 5．SAFOX 13 autofocus system with 101 focus sensors The PENTAX K-3 Mark III features a newly developed SAFOX 13 phase-matching AF sensor module for dependable, high-precision autofocus operations. It has 101 focus sensors, 25 of which are cross-type sensors positioned in the middle, to assure pinpoint focus on the subject at minimum brightness levels as low as -4 EV.*** Also, by featuring a new, high-capacity RGBIr image sensor with approximately 307,000 pixels and a newly developed image-tracking algorithm, the camera also assures accurate tracking of subjects moving at varying speed or in irregular motion. A newly installed AF point selector lever allows the user to select the desired focus point more intuitively (up to 41 points). 6．PENTAX Real-time Scene Analysis System, supported by the latest artificial intelligence technology Supported by the combination of the new, high-density RGBIr image sensor and the high-performance PRIME V imaging engine, the PENTAX Real-time Scene Analysis System instantly detects the subject’s face and eyes using the advanced image recognition technology, then makes real-time analysis of their movement. This assists the camera in optimizing exposure settings and improving autofocusing accuracy. By adopting Deep Learning**** — the latest, much-publicized artificial intelligence technology — the PENTAX K-3 Mark III assures more accurate subject detection and more reliable scene judgment. 7．High-speed continuous shooting at a top speed of approximately 12 images per second Thanks to a newly developed mirror-driving mechanism assuring high-speed, high-accuracy control of the mirror and shutter mechanisms, and the high-performance PRIME V imaging engine that performs high-speed data transmission, the PENTAX K-3 Mark III provides high-speed drive continuous shooting — with a maximum speed of approximately 12 images per second in the AF.S mode, or approximately 11 images per second in the AF.C mode. 8．User-friendly shooting functions to improve shooting efficiency and operability PENTAX-exclusive Hyper Operation system, featuring a new Advanced mode for more flexible exposure control. Operation Control Lock function, to prevent accidental operational errors of exposure-setting buttons and the four-way controller. New-generation Smart Function with the dedicated Smart Function button, for speedy selection and setting of various functions without the need of switching on-screen menus. Button Customization function, to assign user-selected functions to 10 different control buttons. 9．Compact, sturdy body with dustproof, weather-resistant construction The PENTAX K-3 Mark III’s top, bottom, front and rear panels are all made of lightweight, high-rigidity magnesium alloy. Coupled with a dustproof, weather-resistant construction with special seals applied to crucial parts of the camera body, and outstanding cold-resistant performance to ensure stable operation at -10°C, the camera is designed to be extremely durable and dependable even in harsh environmental conditions, such as when shooting in the rain, or at dust-prone or low-temperature locations. The camera also features a durable, dependable shutter unit — verified in an endurance test of 300,000 shutter-release actions — to perfect the rugged body for worry-free shooting at any location. 10．4K-resolution movie recording with a range of functional settings The PENTAX K-3 Mark III captures 4K-resolution movie clips (3840 x 2160 pixels; 30p/24p frame rate) or Full HD movie clips (1920 x 1080 pixels; 60p/30p/24p frame rate) in the H-264 recording format. Equipped with a stereo microphone input terminal and headset terminal, it also allows the user to manually set the audio recording level and monitor the sound pressure level for microphone input. Thanks to quiet touch-screen control on the LCD monitor positioned on its back panel, the desired shooting function and exposure compensation level can be set without worrying about operational noise. 11．Bluetooth® and Wireless LAN connection The PENTAX K-3 Mark III provides two wireless interface options — Bluetooth® and Wireless LAN — for connection with mobile devices, such as smartphones and tablets. By installing the dedicated Image Sync application in a mobile device, the user can view Live View images on a smartphone screen or capture images and change camera settings using the mobile device. This application also allows the user to transfer captured images to a mobile device and upload them to various SNS sites. 12．Other features DR II (Dust Removal II) mechanism, for effective removal of dust particles using ultrasonic vibrations Effortless recharging of the camera battery via USB Type-C terminal Outdoor-friendly monitor with a Night Vision LCD Display function, for speedy adjustment of the monitor’s brightness level depending on the shooting location HDR (High Dynamic Range) function, for simplifying handheld photography and saving captured images as RAW-format files Dual SD-card slot (with Slot One conforming to the UHS-II standard) Ergonomic design of camera exterior and control parts, optimized to accommodate different hand sizes and finger lengths Compatibility with old lenses without electronic contacts, for shooting in the Av (Aperture-priority) mode and saving the lens focal length as Exif data Latest version of Digital Camera Utility 5 software included Optional Accessories D-BG8 Battery Grip Designed for exclusive use with the PENTAX K-3 Mark III, this battery grip features dustproof, weather-resistant construction, and provides an extra set of control buttons (shutter release, Smart Function, AF/AE lock, exposure compensation, and green), a focus point selector lever, and a pair of electronic dials to facilitate vertical-position shooting. It is powered by the large-capacity D-LI90P Lithium-ion Battery, which is also used to power the camera body. This battery can be recharged using the camera’s USB terminal. O-HC177 Hot shoe cover A high-quality hot shoe cover for dressing up the camera body. The material is a stainless alloy, and the design is such that it is integrated with the pentaprism part. Footnotes: * This mechanism is compatible with K-, KA-, KAF-, KAF2-, KAF3-and KAF4-mount lenses, and also with screw-mount and 645- and 67-system lenses using an adapter. Some functions may not be available with certain lenses. ** This function works most effectively with a shutter speed of 1/1000 second or slower. This function may not be compatible with some shooting modes or certain functions, including the Pixel Shift Resolution System. *** Light metering at -4 EV is available for F2.8-luminance-flux focus points, only when an F2.8-luminance-flux lens is mounted on the camera. **** Deep Learning technology is available when the exposure mode is set to Scene Analyze Auto, or when the Custom Image mode is set to Auto Select.