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Sony a7CR Sony a7C II Press release: Sony Electronics Releases Two New Alpha 7C Series Cameras Including the Alpha 7C R with 61MPi High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance SAN DIEGO, CA. August 29, 2023 – Today, Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE-7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 4.88 in wide x 2.8 in high x 2.5 in deep and weighs approximately 18.1 oz.) It is the second-generation version of the Alpha7 C, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography. The Alpha 7C R is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C IIii , approximately 18.2 oz). In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, meeting the expectations of creative work with mobility. Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilization provides a 7.0 stepiv shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60piii, and both models support Sony’s acclaimed S- CinetoneTM color science for rich cinematic video. In addition, they have Active Mode in-body image stabilization, AI-based auto-framing, digital-audio interface support, and other features that support high- quality video shooting. “At Sony, we're committed to continually raising the bar and elevating standards for content creators. With the introduction of the Alpha 7C II and Alpha 7C R models, we're offering an innovative solution that serves creators in both photography and videography. This fresh addition to their toolkit ensures top-tier imagery and visual performance across our state-of-the-art imaging devices. By fusing advanced technology with user-friendly design, we're empowering content creators to realize their artistic vision like never before,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7C R, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators. Main Features of the Alpha 7C II Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots. Compared to the Alpha 7 IV which is approximately 5.1 inches x 3.8 inches x 3.2 inches and weighs approximately 1.54 lbs, the Alpha 7C II is approximately 22% lighter and has approximately 45% less volume. The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting. Main Features of the Alpha 7C R Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance. Compared to the Alpha 7R V which is approximately 5.25 inches x 3.875 inches x 3.25 inches and weighs approximately 1.6 lbs, the Alpha 7C R is approximately 29% lighter and has approximately 53% less volume. The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images). In addition, with 7.0-stepiv optical 5-axis in-body image stabilization, even slight blurring at the 1- pixel level is detected and corrected. Equipped with Pixel Shift Multi Shooting that takes multiple images and combines them on a PC to create an ultra-high resolution image. By combining with the grip extension GP-X2 included with the Alpha 7C Rv, you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens. Common Features of the Alpha 7C II and Alpha 7C R 1. Compact size and high mobility Both models are easy to handle and easy to carry. Compact size (both models are approximately 4.88 in wide x 2.8 in high x 2.5 in deep) and weighi approximately 18.1 oz for the Alpha 7C II and approximately 18.2 oz for the Alpha 7C R. When combined with the wide-angle zoom lens, FE 16-35mm F2.8 GM II, announced today, it achieves the excellent image expression and high-speed AF that are unique to the G MasterTM series, with the brightness of F2.8 at full zoom range. The user can choose their favorite lens from Sony's extensive E-mount series of more than 70 lenses and enjoy a variety of image expressions in both still images and movies. 2. AF performance with improved subject recognition performance thanks to the built-in AI processing unit Equipped with the same AI-processing unit as the Alpha 7R V, which recognizes subjects with high accuracy with Real-time Recognition AF. For example, when taking a picture of a person, even if the subject strikes a complicated pose or their face is hidden, human-pose estimation technology can be used to capture and track the subject with high accuracy. In addition to the existing tracking capabilities for people and animals already found in the Alpha 7C series, it is now possible to recognize birds, insects, cars, trains, and airplanes as subjects in the new models. 3) Advanced video performance The Alpha 7C II and Alpha 7C R condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Equipped with S-Log3, which supports a wide latitude of 14+ stopsvi, it renders rich gradation with little overexposure and underexposure even in scenes with contrast. Also, in Log shooting mode, the LUT imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production. In addition, it is equipped with S-CinetoneTM, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony's Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin color and deliver cinematic quality. It also features Creative Look, which allows you to easily change the look and feel of video and still images. 4) Operability and connectivity Equipped with a touch-operable vari-angle LCD monitor, intuitive operation with the latest touch menu supports comfortable shooting. In addition to the new front dial that allows the user to assign their favorite functions, the still image/movie/S&Q switch dial, and an XGA high-resolution viewfinder, etc., the camera is easy to use. The camera is equipped with a 7.0-stepiv optical 5-axis in-body image stabilization to support stable camera work. In terms of connectivity, the camera is compatible with the smartphone application Creators' Appvii that uploads videos and still images taken with the camera to a cloud service, while allowing remote camera operation and image transfer from the camera to mobile devices. By the end of September 2023, Sony plans to support a new version of the software development kit Camera Remote SDK that enables remote operation and settings adjustments. 5) Designed with environmentally friendly principles in mind Over the past 11 years, Sony has replaced approximately 395 tonsviii of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLASTMix, are used for the camera body, reducing environmental impact without sacrificing functionality. In addition to being equipped with Sony’s Screen Reader functionx that reads menus and video playback screens aloud to assist operations, a new menu Magnify Display function has been added to support the creative activities of a variety of creators. Pricing and Availability The new Alpha 7C II will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2199.99 USD, $2999.99 CAN Camera w/ 28-60mm lens: MSRP $2499.99 USD, $3399.99 CAN The new Alpha 7C R will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2999.99 USD, $4099.99 CAN The new GP-X2 extension will be available in Fall 2023 at a variety of Sony’s authorized dealers for MRSP $159.99 USD, $214.99 CAN. For detailed product information of the new Alpha 7C II, please visit: Camera (black) only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cm2-b Camera (silver) only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/all- interchangeable-lens-cameras/p/ilce7cm2-s Camera (black) w/28-60mm lens: https://electronics.sony.com/imaging/interchangeable-lens- cameras/all-interchangeable-lens-cameras/p/ilce7cm2l-b Camera (silver) w/28-60mm lens: https://electronics.sony.com/imaging/interchangeable-lens- cameras/all-interchangeable-lens-cameras/p/ilce7cm2l-s For detailed product information of the new Alpha 7C R, please visit: Camera (black): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cr-b Camera (silver): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cr-s For detailed product information for the new GP-X2, please visit: https://electronics.sony.com/imaging/imaging-accessories/all-accessories/p/gpx2 i Approximate effective megapixels. ii Weight includes battery and memory card. iii Alpha 7C II:QFHD (3840×2160). 4K60p/50p recording is only available in Super 35mm mode. Alpha 7C R: Angle of view is approx. 1.2x when shooting 4K 60/50p movies. iv CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off. v Grip extension (model GPX2) for the Alpha 7C II sold separately. vi When shooting S-Log3. Sony internal measurement. vii Check regional availability of services and applications. viii According to Sony. Recycled materials used for product bodies and accessories from April 2012 to March 2023. ix Depending on the time of production, SORPLASTM may not be used for some parts. x Supported languages differ depending on the sales region. Product videos of the new Alpha 7C II: Product videos of the new Alpha 7C R:

Press Release: Sony Electronics Introduces the FE 16-35mm F2.8 GM II Full-frame Zoom G Master lens, the World's Smallest and Lightest[1] Full-frame F2.8 Wide-Angle Zoom Lens The FE 16-35mm F2.8 GM II Full-frame wide-angle Zoom G Master completes the second generation of standard and telephoto zoom lenses with a maximum aperture of F2.8, enhancing Alpha system capabilities SAN DIEGO, CA. August 29, 2023 - Sony Electronics announces the launch of the wide-angle zoom lens G-MasterTM FE 16-35mm F2.8 GM II, a 35mm full-frame αTM (AlphaTM) E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range. FE 16-35mm F2.8 GM II (model SEL1635GM2) satisfies the needs of photographers and videographers seeking high-performance lenses, and with the descriptive power and high-speed AF (autofocus) unique to G Master, it is possible to fully bring out the high performance of our advanced camera bodies. With the expansion of this wide-angle zoom lens, a maximum aperture of F2.8 second-generation[2] zoom lens will be available, along with standard (24-70mm/ SEL2470GM2) and telephoto (70-200mm/SEL70200GM2). These lenses, which are each the world's lightest in their category[1] , have excellent resolution performance, further strengthening the Alpha system, by capturing rich and varied shooting environments. “The newest FE 16-35mm F2.8 GM II answers the call for all creators who want the highest performance lens in the lightest body,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. World's smallest and lightest [1] high-resolution F2.8 wide-angle zoom lens The FE 16-35mm F2.8 GM II has a new optical design that effectively arranges the extremely high surface precision XA (extreme aspherical) lens which achieves high resolution with a maximum aperture of F2.8 over the entire zoom range. This is made possible by creating an aspherical shape with a higher degree of freedom than before. In addition to the stunning G-Master bokeh expression with a wide angle, it offers an outstanding close-up performance throughout the zoom range, a minimum shooting distance of 0.22m and a maximum shooting magnification of 0.32x. Sony's original Nano AR Coating II suppresses ghosting and flares to capture clear images even when a strong light source comes into the frame. This is the world's smallest and lightest[1] wide-angle zoom lens with a total length of 111.5mm and a weight of approximately 547g, which is about 20% lighter[3] than the first-generation model. Extraordinarily fast and precise AF that brings out the best in advanced bodies FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively work on high-speed drive. It achieves quiet AF that is suitable for both still images and movies and is up to twice as fast as conventional models[4]. Even with high frame rate videos where focus shifts are noticeable, the subject is tracked with high precision. When combined with the Alpha 1 camera body, high-speed continuous shooting[4] at up to 30 fps is possible with high-speed, high-precision, and quiet focusing. Operability and reliability for comfortable shooting of both still images and movies FE 16-35mm F2.8 GM II offers comfortable operability and excellent still image and movie shooting performance that meets the needs of professional and advanced hobbyist users. By reducing focus breathing during video recording compared to previous models, it is possible to achieve high-quality image expression without fluctuations in the angle of view. In addition, it suppresses the movement of the center of gravity during zooming and enables stable shooting, so any user can shoot comfortably with a gimbal. Operability has also been improved with features such as an aperture ring that can be clicked on/off with a switch, and two focus hold buttons that can be assigned a desired function from the camera body. Fluorine coating is applied to the front lens, so dirt adhering to the lens surface can be easily removed. The dustproof and splash-resistant design allows the camera to be used safely even outdoors[5], giving greater freedom in shooting. Pricing and Availability The new FE 16-35mm F2.8 GM II will be available in Fall 2023 at a variety of Sony authorized dealers for approximately MSRP $2,299.99 USD, $3,099.99 CAN. [1] As of the August 2023 product announcement. Compared to full-frame F2.8 16-35 mm zoom lenses that support autofocus. Sony survey. [2] Standard zoom lens “FE 24-70 mm F2.8 GM II” / Telephoto zoom lens “FE 70-200 mm F2.8 GM OSS II” [3] Compared to” FE 16-35 mm F2.8 GM” [4] With the Alpha 1: “Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. [5] Not guaranteed to be 100% dust and moisture proof.

Press Release TAMRON announces development of world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras: 17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall. This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses. PRODUCT HIGHLIGHTS Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture High optical performance and image quality throughout the entire zoom range Compact for easy handling with internal zoom for superlative balance Fast and accurate AF for still and video shooting Outstanding close-range shooting performance expands versatility Additional features for greater convenience Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON) *Specifications, appearance, functionality, etc. are subject to change without prior notice.

Press release: Sony Expands the Range of Shooting Possibilities with introduction of the FE 70-200MM F4 Macro G OSS II Lens™ offering Supreme Image Quality and AF Performance 12 Jul, 2023 “FE 70-200MM F4 Macro G OSS II” telephoto zoom lens with compact and lightweight design. World’s first[1] half-macro shooting with a maximum magnification of 0.5x throughout the zoom range 12th July 2023, Sony introduces the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series. The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II contain superb high-speed and high-performance AF that are unique to G lenses, this is the world’s first1 zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x[2] throughout. In addition, with a teleconverter (sold separately[3]), super-telephoto shooting up to 400mm and life-size 1:1 magnification macro shooting throughout the entire zoom range is possible[4]. This launch marks Sony’s 50th full-frame E-mount lens[5]. Since the very first lens, Sony has remained committed to supporting the creative activities of photographers and videographers by bringing together the latest technologies and expanding the E-mount lineup that covers both full-frame and APS-C size formats. A compact and lightweight model capable of excellent shooting from distant to close-up, and compatible with a teleconverter With a total length of 149mm and a weight of approximately 794g (excluding tripod mount), the FE 70-200MM F4 Macro G OSS II is zoom lens can be used for a wide range of purposes, including sports scenes, landscapes, wild birds, and even macro photography. Shooting from 70mm to 200mm, the lens also enables the world’s first1 half-macro shooting2, with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration. It also supports a high-performance teleconverter[6] (sold separately[3]). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)4, you can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range. Fast autofocus and excellent video recording performance Sony’s unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20%[7]. Tracking performance for moving objects has also improved approximately twice as much compared to the previous model[7], so it continues to track the target subject with high accuracy. Whilst focus tracking performance during zooming has also been greatly improved[8]. When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second. In addition, a new MODE3[9] setting of SteadyShot has been added that optimises the camera shake correction algorithm, emphasising framing stability when shooting moving subjects. By combining with a compatible camera body, you can more effectively compensate for camera shake and shoot stable movies. Intuitive operability and high reliability for safe use in harsh shooting environment The FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports the photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting. In addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions[10] and expands the freedom of shooting. Pricing and Availability The new FE 70-200MM F4 Macro G OSS II will be available in September for approximately £1750. It will be sold at a variety of Sony’s authorised dealers throughout Europe. [2] When using a 35mm Full-frame sensor camera. In the case of using an APS-C sensor camera, 0.75x equivalent magnification throughout the zoom range in the 35mm format. [3] 1.4x Teleconverter Lens “SEL14TC” and 2.0x Teleconverter Lens “SEL20TC” [4] With “SEL20TC” [5] As of July 2023 product announcement. [6] Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively. [7] Compared to SEL70200G, Sony’s test conditions [8] Compared to SEL70200G, when shooting stills, Sony’s test conditions. [9] A software update may be required. See Sony’s support page on the web for camera compatibility info. [10] Not guaranteed to be 100% dust and moisture proof.

Press release: Sony Electronics Releases Next-generation APS-C Mirrorless Interchangeable Lens Camera "α6700” with Simultaneous Release of Versatile Compact Shotgun Microphone ECM-M1 High-precision subject recognition by AI and the latest still image and video performance are condensed into a compact APS-C body for the first time SAN DIEGO, CA. July 12, 2023 - Today, Sony Electronics announces the release of its newest APS-C mirrorless camera, the α6700. This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date. Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design. The camera supports high-resolution 4K video recording at up to 120fpsi, a wide latitude of 14+ stopsii for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require color grading, and it delivers stunning representation of human skin tones. For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo. "With the release of the α6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. Highly accurate subject recognition with AI The latest APS-C size, back-illuminated Exmor R CMOS image sensor boasts approximately 26 effective megapixels, paired with our advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced color reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions. The AI processing unit is inherited from the α7R V, enabling high accuracy "Real-Time Recognition AF (autofocus)." Beyond the α6000 series' human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions. When paired with today's newly launched FE 70-200MM F4 Macro G OSS IIiii, it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it's compatible with a broad array of E-mount lenses, and Sony’s E-mount lenses covering full-frame and Cinema Line cameras with a single mount. Excellent video performance compatible with 4K120pi Harnessing data equivalent to 6K, the α6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering a latitudes of 14+ stopsii, for stellar gradation. Also equipped with S-Cinetone, the α6700 offers impressive skin tone depiction and subject highlighting, technologies honed through our Cinema Line development, while its AI-driven Auto-Framingiv smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with the new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound. Mobility, operability, and connectivity unique to a compact and lightweight device With a compact design (approx. 4 7/8 × 2 3/4 × 3 in. and weighing about 1 lb 1.4 oz.v), the α6700 is highly portable. It has a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. Customizable front dial and a switching dial for still images, movies, and S&Q modes are also featured. It is also equipped with optical 5-axis in-body image stabilization system with 5.0 stopsvi of shutter speed advantage for stills and an Active Modevii ensures stable footage. In terms of connectivity, the camera now supports the Creators' Appviii for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the "Camera Remote SDK" in July 2023, allowing remote operation and setting adjustments. Environmental conscious and accessibility Recycled materials, including SORPLASTMx, are used throughout the camera body, reducing environmental impact without sacrificing functionality. Over the past 10 years, Sony has replaced approximately 379 tonsix of virgin plastic with recycled plastic in digital cameras and digital video cameras. In addition, it is equipped with Sony’s Screen Reader functionxi that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators. Main features of shotgun microphone ECM-M1 The ECM-M1 is the world's first shotgun microphone with eight dial-selectable audio recording modelsxii. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie-oriented scenarios where the subject is always in front of the microphone. A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a noise cut filter for reducing background noise and a low-cut filter for minimizing vibration and low frequency noise. These filters are implemented through digital signal processing, maximizing audio quality at the recording stage and thereby reducing the need for complex post processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity. Compact and lightweight, the ECM-M1 enhances mobility, empowering creators to capture high-quality audio in diverse situations. Simply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface. Pricing and Availability The new α6700 will be available in 2023 at a variety of Sony’s authorized dealers: α6700 camera only: MSRP $1399.99 USD, $1899.99 CAN α6700 “L” kit w/PZ1650: MSRP $1499.99 USD, $1999.99 CAN α6700 “M” kit w/18135: MSRP $1799.99 USD, $2399.99 CAN The new ECMM1 microphone will be available for MSRP $349.99 USD and $469.99 CAN. Notes: I QFHD (3840×2160). About 38% of the angle of view is cropped. II When shooting S-Log3. Sony internal measurement. III For details on the FE 70-200MM F4 Macro G OSS II, please see the press release announced on July 12, 2023. IV Valid only in video mode. The angle of view is narrowed because it is cropped from a 4K resolution image. V Weight includes battery and memory card. VI CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off. VII In Active Mode, the shooting angle of view is slightly narrower. VIII Check regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. IX According to Sony research. Recycled materials used for product body and accessories from April 2012 to March 2022. X SORPLAS™ may not be used for the parts used depending on the production period. XI Supported languages differ depending on the sales region. XII As of the July 2023 press release. Sony research. As a camera microphone

Press release: Sony Electronics Announces Free ZV-E1 Upgrade to Elevate Content Creation 4K 120p Upgrade Now Available for Users SAN DIEGO, CA - June 28, 2023. Sony Electronics announces an upgrade for the ZV-E1, the world’s most compact and lightweight full-frame interchangeable lens camerai, offering video creators maximum creative freedom and versatility. Announced in March of this year, the ZV-E1 is designed to offer the ultimate video creation experience. With this new upgrade, the ZV-E1 joins a roster of Sony cameras featuring 4K 120p video recording, including the Alpha 1 and Alpha 7S III, and the FX6, FX3, and FX30 from Sony’s Cinema Line. This feature enables faster high-speed frame rate video recording, resulting in smooth slow-motion footage that is five times slower than standard 24fps, highlighting Sony's commitment to providing groundbreaking technology for all creators. The upgrade also introduces Full HD 240p recording capability to the ZV-E1, providing even more flexibility for the video creator. The original release of the ZV-E1 showcased impressive video performance with the ability to record high-quality 4K video at 10-bit 4:2:2 with full pixel readout, without pixel binning, and with minimized rolling shutter. This latest upgrade further enhances the camera’s video capabilities and is unlocked through Sony’s Creators’ Cloud platform. Sony’s Creators’ Cloud, designed for content creators of all types, offers services and applications optimized for the entire creative process, from shooting to collaboration with creators worldwide. This integration includes the Creators’ App, a mobile application that facilitates seamless content transfer from camera to cloudii. Completing the ZV-E1 upgrade via the Creators’ Cloud is a simple process. Users sign into their Creators’ Cloud account, access the Upgrade page, input their ZV-E1 model serial number, and download a free license. Installation can be performed via an SD card or with a USB plug-in. With the Creators’ Cloud platform, users can also easily manage and reinstall licenses via the License Management pageii. A Sony Creators’ Cloud account is required to access the license to upgrade. Upgrade is available as of today, June 28, 2023, via the Creators’ Cloud application at no additional cost to Alpha ZV-E1 users. For more information about the ZV-E1 upgrade, please visit Sony's official website: https://creatorscloud.sony.net/cameraupgrade/4k120p/. Notes: i As of the March 2023 product announcement, based on a Sony survey of interchangeable-lens digital cameras with 35mm full-frame image sensors and optical in-body image stabilization. ii Check regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

Press release: Sony Electronics Announces Newest Ultra Wide-Angle Zoom Vlogging Camera, the ZV-1 II The Integrated Lens and Compact Camera in the Vlog Camera ZV-Series Opens the Door for a Wider Audience of Content Creators SAN DIEGO, CA – May 23, 2023 - Sony Electronics launches the all-new second generation camera to the ZV-1 in the vlog camera ZV series, the ZV-1 II, which includes highly requested and popular market-leading features. With a wider-angle lens than ZV-1, the ZV-1 II helps vloggers make more engaging storytelling with attractive photogenic image quality. With the 1.0-type Exmor RS™ image sensor (approximately 20.1 effective megapixels), BIONZ X™ image processing engine, and newly developed ZEISS® Vario-Sonnar T* 18-50 mm F1.8-4i lens, the ZV-1 II allows for creators of many skill levels to enjoy sophisticated capabilities. From the 18-50mmii wide angle lens which can frame everything from group selfies to narrow interiors or dynamic recordings of everyday scenes to the Multiple Face Recognitioniii , which recognizes multiple faces and automatically adjusts to keeps all faces sharp and clear when taking selfie shots that include two or three people, the ZV-1 II is the advanced vlogging camera packed into a travel-size. “The ZV-1 II is an exciting chapter for content creators and will be the go-to camera for many, including vloggers, social media influencers and short form video creators. With the newest vlog camera in the ZV series, we have taken requests from various users and included features that matter most to vloggers,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are striving to take feedback from our community to continue to expand and elevate our ZV series and the ZV-1 II does just that.” Comprehensive Features for Vloggers & Video Content Creators The ZV-1 II has a number of new and popular features that will empower creators to capture better content. Ultra-wide angle and Zoom - 18mmii wide angle of view makes it easy to capture attractive photogenic image with the entire scene – especially when shooting selfies at arm’s length. The 18-50mm optical zoom and the Clear Image Zoom smoothly enlarges images while minimizing loss of image quality to create variety in videos by changing the angle of view. 1.0 type sensor with Bokeh Switch which gives beautiful bokeh by defocusing the background with a single touch. Intelligent 3-capsule microphone - In Auto mode, the camera recognizes human faces or objects and automaticallyiv switches the direction of the built-in microphone ([Front] or [All Directions]). In Manual mode, you can select [Front] for selfies, [Rear] when shooting with narration or [All Directions]. The supplied windscreen ensures a clear recording of the speaker when outdoors. Easy to use cableless attachment to Multi Interface Shoev and a 3.5 mm microphone jack makes it easy to connect external microphones. Cinematic Vlog Setting function responds to the demands to easily capture videos with a filmic look. It enables impressive imagery at a touch. Simply tap the on-screen function icon and the camera will automatically set a CinemaScope size (2.35:1) vi and a frame rate of 24 fpsvii --the same as for a cinema movie. Then finish off the work with the on-screen buttons to select from five LOOKs and four MOODs Creative Look which supports 10 preset looksviii to suit your creative preferences and pro-level imaging features. Face Priority AE and Soft Skin Effect automatically and immediately detects faces and adjusts the exposure to optimize facial brightness, no matter the lighting. Soft skin effect smooths skin and facial features when filming. Fast Hybrid AF System - Even in high-definition 4K where precise focusing is required, the camera will keep the images sharp with the same Fast Hybrid AF system seen in α series cameras. The camera is equipped with AF Transition Speed to select the focusing speed during video recording, and AF Subject Shift Sensitivity to control whether the camera shifts focus from one subject to another. t. In addition, the Real-time Eye AF can accurately keep focus on human or animals for both stills and movies. Product Showcase Setting - which delivers convenient shooting of product review videos with smooth focus transitions from your face to the item you are highlighting. S&Q shoot modeix which allows a selection up to 5x slow or up to 60x quick motion to add impact to everyday scenes. The combination of shooting and recording frame rates can now be set on a single screen. ISO sensitivity spanning from 125 to 12800 - allows the camera to record sharp images with less noise, even in low lighting. Active Mode electronic image stabilization - content can be captured while walking or in motion and is especially useful for handheld shootingx. Useful for handheld Movie and Slow & Quick motion shooting. Built-in ND filter – to reduce exposure by three stops and allow for beautiful background bokeh even in the brightest situation. Compact and Lightweight for Easy Portability, Operability, Connectivity The ZV-1 II is perfect for on-the-go; its compact and lightweight design can be easily carried in a pocket or small bag, even with its optical wide zoom lens. The ZV-1 II supports different filming styles with the vari-angle screen suitable for selfies, easy to hold body grip (or with an optional GP-VPT2BT grip), user-friendly key and control layoutxi and the recording indicator on the front face of the body. The monitor display has been redesigned with a bold, clearly visible red frame that makes it obvious when recording is in progress. Power charge easily via a USB Type-C® connector. Creators can connect and share content easily with Sony’s Creators’ Cloud platform and easy smartphone connection. The Creators’ App can be used to control the ZV-1 II from a smartphone, monitor camera battery and media status, edit date and camera names, and easily transfer stills and videos shot, even in the background. The Creators’ Appxii also provides a convenient way to update camera software. For easy high-quality live streaming, simply connect the ZV-1 II to a PC or smartphone xiii with a commercially available USB cable (not included) to use it as a webcam. Make your video more attractive in online meetings and live streaming by using Creative Look to improve the skin’s appearance and adjust the hue. Faces will appear clearer and brighter (Face Priority AE) and the eyes will be kept in focus (Real-time Eye AF). Sustainable and Accessible Design In addition to Sony’s commitment to a sustainable future with global initiatives like Road to Zero and the 2030 renewable energy goal, the ZV-1 II has been specifically developed with sustainability in mind. Recycled materials, including SORPLASTMxiv, are used for the camera body, reducing environmental impact without sacrificing functionality. Sony's unique recycled paper "Original Blended Material", which does not use plastic and is easy to recycle, is used for individual packaging. Using materials such as bamboo, sugar cane fiber, and recycled paper collected from the market, it is both environmentally friendly and high quality. The ZV-1 II includes accessibility features that facilitate operation in several ways, including screen reader functionality for people with low vision or with visual impairments. Accessibility features allow anyone to enjoy shooting and playback. When the screen reader functionxv is activated, text on the menu screens is read aloud. The screen reader function can be activated by turning the [Screen Reader] function in the [Setup] tab ON. Screen reader volume can be adjusted via the [Sound Options] settings. In addition to the above, the ZV-1 II includes several functions that assist in achieving pinpoint focus on a variety of subjects. Additionally, the Real-time Eye AF can automatically recognize and focus on [Human] or [Animal], or the Real-time Tracking function. Focus Magnification, and Peaking functions make it easier to focus manually, and features like Touch Focus, Touch Tracking, and Touch Shutter let the user focus, track, and shoot simply by touching the subject on the monitor screen. ZV-1 II accessibility features (items listed in the specifications): Screen Reader, Touch AE, Focus Magnifier, Peaking Display, Real-time Eye AF, Real-time Tracking, Touch Focus, Touch Tracking, Touch Shutter, Vari-angle LCD screen and Custom function. Pricing and Availability The new ZV-1 II will be available in June 2023 at a variety of Sony’s authorized dealers, for an estimated retail price of $900 USD and $1,200 CAN. i 35mm format equivalent. 9 elements in 9 groups, including 5 aspherical and 1 AA (because the advance aspherical element is one of the 5 aspherical lenses) lens elements. 7-bladede circular aperture. T* Coating to suppress ghost and flaring. ii 35mm format equivalent. iii Compatible with video modes/S&Q mode only. Wide side. iAUTO mode selected. Does not work when the Bokeh switch is ON or when subject recognition is OFF. iv Direction may be fixed depending on the shooting settings. v Not compatible with digital audio interface. vi The black bands at the image top and bottom are recorded as part of the image. The image (excluding the bars) is in CinemaScope aspect ratio, but the recorded image is 16:9. vii Recording frame rates are indicated as the closest integer values. The actual corresponding frame rates are as follows: 24p: 23.98 fps, 30p: 29.97 fps, 60p: 59.94 fps, and 120p: 119.88 fps. viii Creative Look presets: ST, PT, NT, VV, VV2, FL, IN, SH, BW, SE and Advanced settings (Saturation cannot be adjusted when BW or SE is selected): Contrast, highlights, shadows, fade, saturation, sharpness and clarity. ix S&Q mode records in XAVC S HD format. Audio cannot be recorded. A Class 10 or higher SDHC/SDXC memory card is required. Recording at 100 Mbps requires a UHS-I (U3) SDHC/SDXC memory card. x The angle of view is slightly narrower in Active Mode. Active Mode is set to be off when the recording frame rate is 120 p or when the "Slow & Quick Motion Frame Rate" is 120 fps. xi Keys and controls on the ZV-1 II are optimally arranged for greater usability, including REC button and Still/Movie/S&Q button. xiiCheck regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. xiii Streaming via USB gives 1280×720 resolution and 30 fps frame rate. To use this function, the PC's or smartphone's OS must support UVC/UAC. Be sure to use the OS’s latest version. When connecting to a mobile device equipped with a USB Type-C® port, use a commercially available USB cable or terminal conversion adapter. xiv SORPLAS™ may not be used for the parts used depending on the production period. xv Availability varies depending on region and language.