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Press release: Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens Newest G Master™ Series Lens in Sony’s Mirrorless E-mount Lineup with Industry-leading Optical Design, Unique Actuator Technologies, Advanced Autofocus and More SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. announced today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lensi using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators. “Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.” Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses [1] The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame—even with the aperture wide open. A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings. Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit. In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x. Fast and Precise Autofocus The FE 24-70mm F2.8 GM II achieves reliable focus by using four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps[ii]continuous shooting for stills and 4K 120p video recording with autofocus. The FE 24-70mm F2.8 GM II enables full AF tracking performance even when shooting stills with the aperture stopped down, making it possible to use deeper depth of field to ensure that moving subjects remain in sharp focus when shooting continuously[iii]. The lens’ AF tracking performance while zooming is approximately two times better than the previous model[iv]. Refined Capabilities for Creative Filmmaking With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 24-70mm F2.8 GM II is designed for all types of video applications. The FE 24-70mm F2.8 GM II offers extremely quiet AF operation, thanks to the XD Linear Motors and a newly developed aperture unit. Using the latest lens technology, the FE 24-70mm F2.8 GM II reduces focus breathing, focus shift and axial shift when zooming for smooth video footage. This lens also supports the breathing compensation function[v] provided in compatible Alpha series cameras. As an added benefit for advanced video creation, the newest lens includes Linear Response MF (manual focus) that ensures high repeatability when focusing manually as the focus ring responds directly and repeatedly to subtle control. It also includes an aperture ring making manual aperture/iris control fast, direct, and easy. The dedicated iris ring enables click-less control to achieve smooth depth of field transitions. Unrivaled Mobility Designed to perfectly pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and offers unprecedented shooting flexibility and freedom in a wide range of situations. The FE 24-70mm F2.8 GM II weighs just 24.6 ounces (695 grams), approximately 20% less (7 ounces) than the original 24-70 mm F2.8 G Master. The lens’ length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Reliability and Improved Control The new FE 24-70mm F2.8 GM II was developed based on feedback from professionals to offer even better control and usability than preceding models. This model includes: Zoom smoothness switch to adjust zoom ring torque either Tight or Smooth A newly added aperture ring with click ON/OFF switch and iris lock switch Two customizable focus hold buttons The focus ring that responds directly and linearly to subtle control when focusing manually New lens hood design with opening to control circular polarizing filters (dia. 82mm) The center of gravity back toward the mount for improved handling and operation An updated dust and moisture resistant[vi] design provides extra reliability for outdoor use in challenging conditions. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The front lens element also features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that become attached to the lens surface. Pricing and Availability The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America. For detailed product information, please visit: (US) – FE 24-70mm F2.8 GM II (CA) – FE 24-70mm F2.8 GM II Notes [I] MTF chart comparison [II] When paired with the Alpha 1. “Hi+” continuous shooting mode. Effective at 1/125 seconds or higher shutter speed. In AF-C mode at shutter speed of 1/250 seconds or higher. The maximum continuous frame rate will depend on the shooting mode. [III] With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info. [IV] Sony tests. Compared to SEL2470GM. [V] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [VI] Not guaranteed to be 100% dust and moisture proof Sony FE 24-70mm F2.8 GM II Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 24–70 mm Image stabilization - No Lens mount - Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 11 Optics Elements - 20 Groups - 15 Special elements / coatings - Five aspherical elements (two of which are high-precision extreme aspherical (XA) elements), two extra-low dispersion (ED) elements and two Super ED elements. Focus Minimum focus - 0.21 m (8.27″) Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Focus notes - Uses four of Sony's extreme dynamic (XD) linear motors Distance scale - No DoF scale - No Physical Weight - 695 g (1.53 lb) Diameter - 88 mm (3.45″) Length - 120 mm (4.72″) Sealing -Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread -82 mm Filter notes - Lens hood has opening for adjusting circular polarizers and variable ND filters Hood supplied -Yes Tripod collar - No

Press Release: Sony Electronics Introduces Newest Compact Addition to the Full-Frame Lens Line-Up with a 50mm F1.4 G Master  Latest Addition to Sony’s G Master™ Series Delivers Extraordinary Resolution, Beautiful Bokeh and Fast Autofocus in a Remarkably Lightweight Design  SAN DIEGO, CA – Feb. 21, 2023 – Sony Electronics has announced the 50mm F1.4 G Master (model SEL50F14GM) as the newest addition to its acclaimed G Master full-frame lens lineup. This e-mount lens expands the Sony lineup with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. The 50mm F1.4 G Master delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscapes, travel, and weddings. “At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the 50mm F1.4 G Master lens, the latest addition to the E-mount lens line-up,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50mm for Sony.” Sharp Imagery and Beautiful Bokeh The advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the 50mm F1.4 G Master. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings. The 50mm F1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene. In addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.  Remarkably Compact Design for Maximum Versatility The 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii. The compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation. Fast, Precise, and Reliable Autofocus The 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4. The XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras. Intuitive Operability and Outstanding Reliability The lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting.Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses. Focus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions. The 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants v. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment. Pricing and Availability The new 50mm F1.4 G Master lens will be available in May 2023 for approximately $1299.99 USD and $1799.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Notes:  I. 0.38 meters and 0.18x when manual focus is used II. Such as the Planar T* FE 50 mm F1.4 ZA III. Sony test conditions. IV. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. V. Not guaranteed to be 100% dust and moisture proof.  

Press release: Sony Electronics Announces the World’s Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™ Latest Addition to Sony’s E-mount Lens Line-Up Offers Evolved Image Quality and Operability for Full-Frame, Content Creation SAN DIEGO, CA – March 22, 2022 – Sony Electronics Inc. today introduced the FE PZ 16-35mm F4 G (model SELP1635G) – a wide-angle power zoom with evolved image quality, high performance AF (autofocus), and superior operability designed to meet the needs of today’s creators. Developed with Sony’s vast expertise in lens design, the FE PZ 16-35mm F4 G delivers outstanding performance and control in the world’s lightesti full-frame wide-angle power-zoom lens with a constant F4 aperture. The compact hybrid lens offers refined image quality, reliable G lens rendering, and industry-leading AF performance in a remarkably compact form factor that will appeal to both photo and video content creators. The FE PZ 16-35mm F4 G is ideal for everything from video production and vlogging to street and landscape photography, offering a variety of outstanding hybrid features such as incredible resolution, beautiful bokeh, and fast and precise AF. In addition, Sony’s newest lens offers advanced video features including an innovative power zoom function and refined capabilities such as an independent aperture control ring for even more creative control. “The needs of our community are our top priority. As the content creation landscape continues to evolve and the worlds of still imaging and video continue to merge, we are constantly developing new products to meet this growing demand for hybrid content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “With an advanced feature set and unmatched portability and flexibility, The FE PZ 16-35MM F4 G is perfectly designed to meet these evolving needs and ensure that today’s creators can realize their full vision.” Evolved Image Quality for Photos and Videos The FE PZ 16-35MM F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a lightweight, compact lens. The optical path includes two AA (advanced aspherical) elements and a conventional aspherical element for an accurate image across the frame and 16-35mm zoom range. One Super ED (extra-low dispersion), and one ED glass element control chromatic aberration, while one ED aspherical element controls both chromatic and spherical aberration. The use of AA elements in an advanced optical design also ensures excellent close-up performance throughout the zoom range – minimum focusing distance is 11 inches (0.28 meters) at 16mm and 9.5 inches (0.24 meters) at 35mm, with a maximum magnification of 0.23x. Additionally, an optimized coating effectively suppresses flare and ghosting for clear, well-defined images. A circular aperture and carefully designed control of spherical aberration work together to deliver smooth, deep full-frame bokeh that adds visual impact. High-Performance Autofocus The FE PZ 16-35mm F4 G utilizes two XD (Extreme Dynamic) Linear motors to control autofocus. The fast response and smooth, quiet operation of this system gives users new creative freedom. With Sony’s flagship Alpha 1 body it is possible to maintain accurate focus while shooting stills continuously at up to 30fps (frames per second)[i] and up to 120fps in movie mode. Focus is especially critical when shooting slow motion 4K up to 120fps or 8K movies[ii]. The FE PZ 16-35mm F4 G works with Alpha cameras[iii] to reliably focus, and smoothly and silently track even fast-moving subjects. High-thrust XD Linear Motors, optimized optics, and responsive control add up to extraordinarily precise AF performance while keeping the lens compact with internal focus. Advanced Features for Video Including a New Power Zoom Function Based on feedback from leading creators, Sony specifically designed the FE PZ 16-35MM F4 G to deliver the refined imagery and control for today’s video needs. It features the latest lens technology to reduce focus breathing as well as focus and axial shift when zooming to ensure the highest quality video is easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording. For the first time in a Sony Alpha lens the FE PZ 16-35mm F4 G uses four XD linear motors for the power zoom function in addition to the two XD linear motors used for focus. With this newly designed electronic power zoom system, the FE PZ 16-35mm F4 G provides advanced control with the response and immediacy of non-powered manual zoom. It features both a zoom ring and a zoom lever with variable zoom speed that makes it easy to execute super-slow, fast or constant-speed change in focal length. Power zoom also minimizes camera shake or movement that can occur when operating a traditional zoom ring, and when used with compatible cameras, users can customize the zoom ring direction to suit shooting conditions. Zoom can also be controlled with the zoom lever on compatible cameras. Remote operation is also possible when using the Imaging Edge™ Mobile app[iv]. As an added benefit, users can operate buttons and controls on compatible cameras or accessories for convenient zoom control, including the GP-VPT2BT Bluetooth Grip and Remote Commander RMT-P1BT to remotely control zoom while the camera is mounted on a gimbal[v]. Furthermore, Linear Response MF ensures high repeatability as the focus ring responds directly and repeatably to subtle control when focusing manually. An aperture ring makes manual aperture/iris control fast, direct, and easy. The aperture ring includes a switch that can select aperture click stops that are ideal for photography or de-click operation for smooth iris control which is ideal for video. Superior Mobility, Control and Reliability World-class design and technology come together to deliver a compact, lightweight lens that also includes focus, zoom and aperture/iris rings and power zoom for unprecedented mobility and handling. Using internal focus and internal zoom, the overall length of the lens remains constant during use for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting or use with a matte box. The focus ring can be easily controlled while shooting movies, and the adjacent focus and zoom rings are different sizes so they can be easily operated by feel while viewing the monitor. More convenient features on the FE PZ 16-35mm F4 G include the Iris Lock Switch that can be engaged to prevent the aperture ring from being accidentally moved between the auto and F4 - F22 settings and the customizable focus hold button for convenient control. As the world’s lightesti F4 wide-angle power-zoom lens, the FE PZ 16-35MM F4 G weighs just 12 ounces (353 grams), 30% less than the Vario-Tessar T* FE 16–35 mm F4 ZA OSS and is just 3.17 inches x 3.47 inches (80.5mm x 88.1mm) in size with a filter diameter of φ72mm. The lens also has a dust and moisture resistant design[vi], as well as a fluorine front element coating to keep it clean and reliable for outdoor use. Pricing and Availability The new FE PZ 16-35mm F4 G will be available in June 2022 for approximately $1,200.00 USD and $1,500.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – FE PZ 16-35MM F4 G (CA) – FE PZ 16-35MM F4 G A product video on the new FE PZ 16-35MM F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE PZ 16-35MM F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information. Notes Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 4K: 3,840 x 2,160 pixels. 8K: 7,680 x 4,320 pixels. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to WiFi. See Imaging Edge terms and conditions/privacy policy for details. Zoom operation depends on the body used. Refer to the help guide for details. Not guaranteed to be 100% dust and moisture proof. Sony FE PZ 16-35mm F4 G Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 16–35 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F4–22 Minimum aperture - F4 Aperture ring - Yes Number of diaphragm blades - 7 Optics Elements - 13 Groups - 12 Special elements/coatings: 2 advanced aspherical elements 1 extra-low dispersion (ED) element 1 aspherical element 1 Super ED element 1 ED aspherical element Focus Minimum focus- 0.28 m (11.02″) Maximum magnification - 0.23× Autofocus - Yes Motor type - Linear Motor Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 353 g (0.78 lb) Diameter - 81 mm (3.17″) Length - 88 mm (3.47″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Tripod collar - No

Press Release: Sony Electronics Introduces the New Interchangeable-Lens Vlog Camera ZV-E10 for Vloggers and Video Creators. The ZV-E10 APS-C Camera Delivers High Quality Video and Audio Performance, Vlog-Optimized Functions and Versatile Connectivity – Perfect for Video Creators. SAN DIEGO, CA – July 27, 2021 – Sony Electronics Inc. today announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10. Designed from the ground up for vlogging and vloggers, the new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for video creators. At its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor™ CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the ZV-E10 includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted. “With the introduction of Sony’s first interchangeable lens vlog camera, the ZV-E10, we are excited to meet the growing needs of today’s creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The new ZV-E10 pairs the versatility and excellent image quality of a large-sensor interchangeable lens camera with user-friendly features that are specifically designed for vlogging, making it an ideal tool for video creators looking to transition to a more advanced set up.” The ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies setup while still allowing users to see the screen in selfie shooting mode and from high and low angles. In addition to the screen, the ZV-E10 includes several other easy-to-use functions that are specifically designed for vlogging, including a new mode button located on the top of the camera that allows creators to easily change between Still/Movie/Slow and Quick modes with just one touch. The new camera also includes advanced video features such as 4K (QFHD: 3840 x 2160) video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held. Further, the ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording. Sony Vlog Challenge Contest Together with this announcement, Sony will host their second Sony Vlog Challenge Contest that encourages entrants to create a vlog that highlights something that they are the most passionate and enthusiastic about. The entry period is July 27 – September 27, 2021 and is open to video creators in the U.S. (excl. terr.) and Canada (excl. Quebec). See contest official rules here*. Creative Versatility An Interchangeable Lens Camera for Expanded Creative Expression The ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision. Advanced Autofocus Sony’s industry-leading AF technology enables the user to leave focusing to the camera so that they can concentrate on composing their shot. The ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video with Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while recording on-the-go and in challenging environments. The user can also customize the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose the rate at which the camera shifts from one point to another according to their creative preferences. Additionally, the ZV-E10’s Touch Focus function allows the user to intuitively set the focus position by simply touching the screen. With one tap, the user can instantly shift the focus position from one subject to another – almost anywhere in the frame. This is available in both still and video modes. High Quality Audio Sony’s leading technology, thanks to its internal Directional 3-Capsule Mic, enables the ZV-E10 to capture crystal clear sound recordings that accurately capture the speaker’s voice and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync. Putting the Subject First When shooting in different settings with dramatic changes in light, the user can rest assured that the ZV-E10 will automatically correct the exposure, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions, so that the subject’s face is not over or under exposed. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subject’s face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes. Cutting-Edge Video Features: Internal 4K movie recording through full pixel readout without pixel binning High bit rate XAVC S™ codec at 100Mbps when recording 4K Slow & Quick Motion High-speed full HD recording at 120 fps Interval Shooting for stunning time-lapse videos Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3 Designed for Video Creators Users can comfortably operate the new ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording to quickly and easily lets the user know if recording is active when behind the camera. A unique feature of the ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with both zoom and prime lenses. Using Clear Image zoom, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from eight zoom speed settings for added creative flexibility. The ZV-E10 features long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry. When shooting indoors, AC power supplies like the optional AC-PW20AM can supply power, so the user can continue to record without worrying about battery consumption. Power can also be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. To conserve the camera’s battery, the ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode by closing it and instantly turn the camera on by opening the panel. Stay Connected Livestreaming The ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. The ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly. Easy File Data and Transfers Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF. Pricing and Availability The new ZV-E10 will be available in black and white in the end of August for approximately $700.00 USD and $900.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. A new kit featuring the ZV-E10 camera and E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available in the end of August and will be sold for approximately $800.00 USD and $1,000.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. Notes: [1] Background Defocus is the name of the function assigned by default to the C1 button. Aperture values in Bokeh Switch Defocus / Clear are as follows. Movies: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F8-11, controlled automatically between F8 and F11 according to the environment. Stills: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F11. F values are not displayed in either Movies or Stills. The menu item associated with the Bokeh Switch is named “Background Defocus”. [2] When Product Showcase Setting is activated image stabilization on this model it remains on. [3] With battery and memory card included. [4 A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps. [5] Image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S&Q [6] Real-time Eye AF for animals is not available in movie shooting. [7] Tracking” in the menu. [8] When recording at 24p. With image stabilization Off/Standard Mode. [9] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps [10] Sound recording is not possible. A Class 10 or above SDHC/SDXC card is required. [11] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording. Frame rates are 1-120fps (NTSC) or 1-100fps (PAL). [12] Wi-Fi is not operational during interval shooting [13] Time-lapse movie creation is possible on a PC [14] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable to display HDR (HLG) moviesxvContinuous recording time for movies. Actual performance varies based on settings, environmental conditions, and usage. [15] CIPA standards.xviiOn this model, whatever the screen orientation (inward or outward facing), the user can shoot as soon as they open the screen. [16] Your PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Among smartphones, operation has been verified with the Xperia 1 II and Xperia 5 II (latest firmware required) for Android™ 11 or later (As of May 2021). Compatibility with other smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port. [17] Imaging Edge Mobile version 7.5.1 or later is required. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. [18] “Power off connection” in the camera’s smartphone settings must be turned ON, and the camera and smartphone must be paired via Bluetooth.

Press release: Sony Electronics Announces Development of New 300mm F2.8 G Master OSS Telephoto Full-Frame E-mount Lens, Targeting to Launch in Early 2024 SAN DIEGO, CA – Jan. 17, 2023 – Today, Sony Electronics announced the development of the long-awaited full-frame E-mount 300mm F2.8 G Master OSS Telephoto Lens, with a target launch date in early 2024. Large-aperture super-telephoto lenses such as the FE 400mm F2.8 G Master™ OSS and FE 600mm F4 G Master™ OSS are highly acclaimed by sports and wildlife photographers around the world for their outstanding resolution and autofocus (AF) performance, as well as being remarkably lightweight. The new lens will feature the incredible high-resolution and spectacularly beautiful bokeh true to Sony’s acclaimed line of flagship G Master™ series lenses, while also offering a far-reaching 300mm focal length and F2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news and event photographers and videographers looking to capture decisive moments with higher image quality. Sony will continue to expand its attractive lens line-up to meet the demands and maximize the creative possibilities for all types of creators, including professionals, and expand the possibilities of artistic expression. Additional details and specifications on the new FE 300mm F2.8 G Master OSS Telephoto Lens will be released at a later date.