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Press release: S | Sports SIGMA 150-600mm F5-6.3 DG DN OS Capture the magic through your finder.　 1. Uncompromising optical performance throughout the zoom range 2. Fast, high-precision AF and impressive functionality 3. Outstanding build quality optimized for ultra-telephoto photography Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects.Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations.Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line.* Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS functionInternal focusing Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (TS-121) fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount.Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)｜Angle of view: 16.4° (W) - 4.1° (T)｜Number of diaphragm blades: 9 (rounded diaphragm)｜Minimum aperture: F22-29｜Minimum focusing distance: 58 (W) – 280 (T) cm / in. – in.｜Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)｜Filter size: φ95mm｜Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.｜Weight: 2,100g (Tripod included) / 74.1oz Sigma 150-600mm F5-6.3 DG DN OS Specifications: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length- 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 4 stop(s) Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F5–6.3 Minimum aperture - F22–29 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 25 Groups - 15 Special elements / coatings - 4 FLD + 2 SLD elements, Super Multi-Layer coating Focus Minimum focus - 2.80 m (110.24″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 2100 g (4.63 lb) Diameter - 109 mm (4.29″) Length - 266 mm (10.47″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread - 95 mm Hood supplied - Yes Tripod collar - Yes

Press release: Sony Electronics Expands Cinema Line with New 4K Super 35 Camera for Future Filmmakers LOS ANGELES, CA – September 28, 2022 – Sony Electronics Inc. is pleased to announce the newest addition to the brand's prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a 4K Super 35 compact cinema camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting modes, and user-imported LUTs (Look Up Tables) at a price point that appeals to many aspiring filmmakers. In addition to introducing the new FX30, Sony announced two new CFexpress Type A Memory Cards – CEA-G320T and CEA-G640T. Both are large capacity cards that support high-speed performance with a maximum writing speed. "The new FX30 is a great fit for a wide range of filmmakers," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "As part of our Cinema Line, it is an attractive addition for seamless integration into large productions. Additionally, by incorporating many professional features found in our flagship cinema cameras, it is a perfect camera for up-and-coming filmmakers that are working with tight budgets." Creating a Cinematic Look The FX30 offers next-generation filmmakers cinematic expression with the latest imaging systems. It features a new back-illuminated 20.1 megapixels APS-C Exmor R™ CMOS sensor (Super 35 format) with a dual base ISO (800/2500) to deliver high sensitivity, low noise, and 14+1 stops of latitude. The FX30 supports a variety of video recording codecs. It can shoot in high frame rates, including 4K at 120fps and full HD at 240fps2. The FX30 also features the ability to shoot 4K Super 35 (16:9) by oversampling from 6K at up to 60fps. Both 16:9 recording modes can shoot at 10-bit 4:2:2 while the HDMI Type-A port outputs 4K, 16-bit RAW3 for an external recorder4. Like the rest of the Cinema Line, the FX30 features Log shooting modes by enabling Cine El, Cine El Quick, and Flexible ISO modes for recording with the S-Log3 gamma curve, which allows more flexibility when color grading. All three modes allow video shooting while monitoring with an appropriate LUT to preview the final image. In addition, the FX30 includes a selection of built-in cinematic looks, such as Sony's S-Cinetone™, and can shoot single stills. The camera offers advanced image processing capabilities with the BIONZ XR processing engine for natural gradations and realistic color reproduction. Designed to Support Creators' Needs The FX30 features Sony’s fast and reliable still and video autofocus, with settings including: Real-time Eye AF (human, animal or bird5) Real-time Tracking Detailed AF settings AF Assist6 Creatives also have more control when using the Focus Map7, which makes it easy to visualize depth of field, and Breathing Compensation8 to offer a stable angle of view when focusing. The camera includes effective stabilization for run and gun shoots using Active Mode9 thanks to the optical in-body 5-axis image stabilization. The FX30 also includes time code sync10. The FX30 incorporates other features that retain the spirit of the Cinema Line, including: New customizable list-style main menu screen for quick access to frequently used items New standby movie screen that provides an unobstructed view of the subject Buttons and dials dedicated to movie shooting The FX30 also includes added functionality to assist with the creative workflow, such as post-production editing using embedded LUT, and EI metadata11. This metadata is available using the latest version of Sony’s Catalyst Prepare12 or Catalyst Browse applications. A new "Catalyst Prepare Plugin" for Adobe Premiere Pro was released in August. Easy Operation and a Compact Form Factor Compact and lightweight, the FX30 has a flat-top design with threaded accessory attachment points, making it easy to use for shooting handheld, capturing low-angle shots, mounting on a gimbal, or adding accessories. The FX30 also features an XLR handle unit13, which can be used to capture low-angle shots and also allows filmmakers to capture crystal clear audio through various audio inputs, including two XLR audio inputs and a 3.5 mm stereo mini jack for 4-channel recording. External microphones can be connected directly to the camera via the Multi Interface Shoe or microphone jack. The FX30 also features an internal stereo microphone for audio recording. The FX30 are equipped with two memory card slots that are compatible with both CFexpress Type A cards and SDXC/SDHC cards, bringing wide range of shooting experiences to filmmakers. The FX30 is also compatible with the newly announced large capacity CFexpress Type A memory cards.14 The FX30 pairs advanced performance with outstanding reliability. It features an innovative heat dissipation structure for uninterrupted 4K/60p recording, reliable power for extended recording, and a durable magnesium alloy chassis. A comprehensive selection of E-mount lenses, high-performance microphones, and other essential components offers extraordinarily flexible systems for a broad range of creative needs. Sony Future Filmmaker Awards The new FX30 is an ideal choice for filmmakers actively working on or considering entering the Sony Future Filmmaker Awards, a major new annual awards program for short films. Sponsored by Sony and free to enter, the Awards set out to elevate original voices from around the globe with a fresh perspective on storytelling. For more information, please visit: www.sonyfuturefilmmakerawards.com. Pricing and Availability The FX30 enables ultimate creative freedom and comes with an option to purchase with or without the XLR handle15. The new FX30 (supplied with the XLR handle) will be available in late October for approximately $2,200USD and $2,900 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. The new FX30B, (supplied without the XLR handle) will also be available in late October for approximately $1,800 USD and $ 2,400 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. For detailed product information, please visit: (US) – FX30 (CA) – FX30 A product video on the new FX30 can be viewed HERE. A product launch video focused on the FX30 can be viewed HERE and the behind the scenes can be viewed HERE. The FX30 will also be compatible with the new version of Camera Remote SDK (Version 1.06), a development kit for software that enables remote operation and configuration changes. CFexpress Type A Memory Cards: CEA-G320T and CEA-G640T The compact and high-performance CFexpress Type A memory card CEA-G320T will be available in October for approximately $650 USD and $850 CAD (CEA-G320T),while the CFexpress Type A memory card CEA-G640T16 will be available in December for approximately $1,250 USD and $1,630 CAD. In addition to the existing 80GB and 160GB cards, large capacity 320GB and 640GB cards will be added to the series.17 These large capacity cards support high-speed performance with a maximum writing speed of up to 700MB/s and Video Performance Guarantee "VPG400", which offers sustained writing speeds of up to 400MB/s, and enables 4K 120p high bit rate video shooting. The new large capacity cards have achieved TOUGH specification, which means they have been certified to be waterproof, dustproof, and robust enough to support stable long-term shooting in various environments. 18 For detailed product information, please visit: (US) – CEA-G320T (CA) – CEA-G320T (US) – CEA-G640T (CA) – CEA-G640T Exclusive stories and exciting new content shot with the new FX30and FX30B and Sony's other imaging products can be found at www.sonycine.com and www.alphauniverse.com, two sites created to educate and inspire all fans and customers of Sony Cinema Line. Notes 1 S-Log3 movies, Sony tests. 2With approx. 38 % image crop. Post-production editing or S&Q mode recording required. In case of S&Q mode, data must be recorded to a CFexpress Type A memory card when the frame rate is 120 (100 in PAL) fps or higher. 3 With a choice of 59.94p / 50p / 29.97p / 25p / 23.98p frame rates and color spaces 4 Supported devices are as follows: as of September 2022, ATOMOS NINJA V and NINJA V+ HDR monitor-recorder support planned. For further details, please contact ATOMOS. 5 Accurate focus may not be achieved with certain subjects in certain situations. 6 Not available when using the SELP1650, SEL18200LE or A-mount lenses. 7 The Focus Map function cannot be used in the following conditions: When shooting stills, when the Focus Magnifier function is in use, when using digital zoom, during USB streaming, when no lens is mounted, when an A-mount lens is mounted, or when using the SEL16F28. For other lenses, please use the latest lens software. 8 Angle of view and image quality may change slightly when this feature is turned on. Breathing Compensation is not available for unsupported lenses, 120p (100p) movie recording, S&Q recording at 120p (100p), or stills. The compatibility of lenses is limited. Please see Sony support page for lens compatibility. https://www.sony.net/dics/breathing/ 9 Slight image crop in Active Mode. "Standard" setting is recommended for focal lengths of 200 mm or longer. Active Mode is not available when recording at frame rates of 120 (100) fps or higher, including S&Q. 10 VMC-BNCM1 is required for time code synchronization. VMC-BNCM1 requires the following annotations. The availability of the VMC-BNCM1 (product number: A-5051-506-A) may vary depending on the country or region. Refer to the following support site for inventory confirmation and purchase. https://www.sony.net/SonyInfo/Support/ 11 This metadata includes Embedded LUT, Image stabilization, Breathing Compensation, Camera rotation and Movie mark 12 Software download page URL: https://www.sony.net/disoft/ 13 FX30B does not include the XLR-H1 handle unit. The XLR-H1 handle unit will also be available as a stand-alone item, which will be available in early 2023. 14 The newly announced CEA-G320T and CEA-G640 CFexpress Type A memory cards. 15 FX30B comes without the XLR handle while the FX30 model which comes with the XLR handle 16 To use CEA-G640T memory card with the following cameras, the camera software version must be as listed below. Alpha 1 (Ver.1.31 or later), Alpha 7S III (Ver.2.11 or later), and FX3 (Ver.2.00 or later). 17 1 GB = one billion bytes. A portion of this card capacity is used for system files and may vary. 18 Actual performance may vary. Based on environmental conditions and usage. Sony does not guarantee damage to recorded data or card based on every situation or condition.

Press release: New Alpha 7 IV Firmware Update Enables Lossless RAW File Options and Improved Accuracy and Operability SAN DIEGO, CA – August 23, 2022 – Sony Electronics Inc. today announced the v1.1 firmware update for the Alpha 7 IV full-frame mirrorless interchangeable lens camera, adding Lossless Compressed RAW in three sizes for still images, shutter speed and ISO setting retention, touch shutter function, improved Eye AF (autofocus) accuracy and more. The update adds Lossless Compressed RAW files in S, M and L (small, medium or large) file sizes – a highly requested feature. Selecting L size preserves the same image quality as an uncompressed RAW format while significantly reducing the file size. The M and S sizes record fewer pixels than the L size, providing even smaller RAW file sizes. Alpha 7 IV v1.1 allows photographers to retain shutter speed and ISO settings for flash photography. This newest update also offers a Touch Shutter Function and improves the accuracy of the Eye AF feature. Other updates in the Alpha 7 IV v1.1 include: The ability to record the camera's serial number in the metadata of video files Improved operability of Wi-Fi connections A one-minute setting added to Power Save by Monitor menu The ability to brighten the viewfinder display according to the ambient brightness Improved operational stability of the camera Availability Alpha 7IV v1.1 is available now and can be downloaded HERE. Download instructions can be found HERE.

Sony E 15mm F1.4 G Sony E 11mm F1.8 Press release: Sony Electronics Introduces Three Wide-angle E-Mount APS-C Lenses The E PZ 10-20mm F4 G, E 15mm F1.4 G and E 11mm F1.8 Bring Sony’s E-mount Lineup to 70 Lenses and Offer Wide-angle Views, Outstanding Image Resolution, and Compact Designs SAN DIEGO, CA – June 1, 2022 – Sony Electronics Inc. today has expanded its E-mount lens lineup with the introduction of the power zoom G lens E PZ 10-20mm F4 G (model SELP1020G), versatile G lens E 15mm F1.4 G (model SEL15F14G), and the ultra-wide prime E 11mm F1.8 (model SEL11F18). The three newest additions bring Sony’s E-mount lens family to a total of 70 different models, offering more options than ever for still, video and hybrid content creators. The first new lens, the E PZ 10-20mm F4 G is the world’s smallest and lightest[i], ultra-wide angle, constant F4 APS-C power zoom lens. This compact zoom lens brings together outstanding G Lens imagery, impeccable autofocus (AF) performance, and versatile power zoom. The end result is a lens that remains a constant length throughout the zoom range and offers refined visual expression and operability that only a power zoom lens can provide. The second new lens, the E 15mm F1.4 G, offers beautiful shallow depth of field plus superb G lens resolution in a versatile APS-C lens design, empowering users with vast creative potential. This compact and lightweight prime lens delivers dynamic imagery, and includes excellent AF (autofocus) capabilities, along with high operability and control. The E 15mm F1.4 G is great for both still and cinematic imagery. The E 11mm F1.8 is a compact large aperture, ultra-wide APS-C prime lens designed for vloggers and shooting video on the go. With a 35mm full-frame equivalent of 16.5mm, this lens delivers outstanding corner-to-corner resolution, gorgeous bokeh and fast, reliable AF for dramatic expression and stunning selfie-style content. “Amidst the ever-changing camera market, Sony’s commitment to creating industry-leading tech for all its customers is unwavering,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In recent years we’ve seen a growing customer demand for video-and-vlogging-first products that are lightweight and include creator-driven features. We see the APS-C platform as the perfect option for these video-first and hybrid creators, and we’re dedicated to creating new products that will allow them to capture and create in ways they never could before.” E PZ 10-20mm F4 G Outstanding Image Quality and Dynamic Perspectis The E PZ 10-20mm F4 G provides an extremely wide angle of view with a 10-20mm zoom range and a clean and clear image from corner to corner at all zoom settings. Three aspherical elements are ideally positioned to suppress field curvature and astigmatism, both of which are common problems in ultra-wide-angle lenses. The optical path also includes two ED (Extra-low Dispersion) glass elements that effectively subdue chromatic aberration. An ED aspherical element further contributes to high resolution to the image edges. A circular aperture and carefully designed control of spherical aberration work together to deliver naturally rendered G Lens bokeh that can contribute to impressive imagery. The minimum autofocus distance is 8 inches (0.2 meters) with a maximum magnification of 0.14x, while minimum manual focus distance is 5 to 6.7 inches (0.13 to 0.17-meters) with a maximum magnification of 0.18x. Advanced AF Performance for Both Stills and Video With astonishing AF performance that gives still and video shooters unprecedented freedom, it uses two linear motors for focus drive, delivering fast, quiet AF. Fast, reliable AF can smoothly track subjects when shooting high frame rate video, and reliably follow fast-moving subjects when shooting stills continuously at high speed. The new lens also reduces focus breathing so that angle-of-view variations are minimized for smooth, stable video. Refined Expression and Control for Video The E PZ 10-20mm F4 G features a new electronic power zoom system that ensures direct, responsive control and adjustable zoom speed. Even the subtlest zoom ring rotation is precisely detected and immediately converted to actual zoom operation. Users have extensive control of zoom speed and operation from the lens, the camera and even compatible remote controls to support creative opportunities not possible with other zoom lenses. Power zoom minimizes camera shake so that solo shooters can produce smooth, stable imagery. Moreover, the lens uses internal zoom and focus mechanisms, to maintain a constant length when zooming or focusing. Shifts in the lens’ center of gravity are minimal, making it a great choice for stable vlogging and gimbal-mounted video shooting. A constant F4 at all focal settings makes it possible for the lens to maintain stable image quality when recording. In addition, buttons can be assigned on compatible bodies for convenient custom zoom control[ii]. Unequalled Mobility and Handling The E PZ 10-20mm F4 G is 20% lighter than its predecessor (SEL1018), making it the smallest and lightesti lens in its class with a total weight of just 6.3 ounces (178 grams). The compact power zoom lens E PZ 10-20mm F4 G is designed to maximize control and versatility for video as well as stills with a focus ring, zoom ring and zoom lever. A customizable focus hold button and focus mode switch have been thoughtfully incorporated to easily adapt in changing shooting conditions. Users can attach 62mm screw-on filters, such as variable ND filters, for more creative control. The lens has also been designed to be dust and moisture resistant[iii] to provide extra reliability. E 15mm F1.4 G G Lens Resolution and Beautiful Bokeh The E 15mm F1.4 G lens has a wide 15mm view with impressive G lens resolution. Three aspherical elements in an advanced optical design effectively compensate for distortion and deliver excellent corner-to-corner resolution, despite the lens’ wide 15 mm angle of view. The addition of one ED (Extra-low Dispersion) glass element and one Super ED glass element effectively suppresses chromatic aberration. The large F1.4 maximum aperture, precisely controlled spherical aberration and circular aperture mechanism make it easy to produce smooth, background bokeh for an artist effect. With a minimum focusing distance of 6.7 inches (0.17 meters) and maximum magnification of 0.15x when manual focus is used[iv], impressive close-ups can be achieved for both stills and video. AF Performance That Makes Full Use of Camera’s Speed Potential Fast, precise, quiet AF and tracking for both stills and video is achieved with two advanced linear motors. This maximizes the speed potential of the camera body used to maintain accurate focus, even when focusing on fast-moving subjects. The E 15mm F1.4 G uses Sony’s latest lens technology to reduce focus breathing so that angle-of-view variations are minimized for smooth, stable video. It also supports the breathing compensation function provided in compatible Alpha series bodies[v], minimizing breathing that can hinder post-shoot editing. Excellent Control and Reliability for Stills and Video Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control is immediate, repeatable and precise. By combining aspherical elements and an effective design, this lens achieves a large aperture and high resolution in a lightweight 7.7 ounces (219 grams) lens that is only 2.6 inches (66.6 mm) in diameter and 2.74 inches (69.5 mm) in length. Despite its compact dimensions, the E 15mm F1.4 G includes an aperture ring for direct, intuitive control with an aperture click switch that can be switched ON or OFF: ON for tactile feedback that lets the user “feel” the stops, or OFF for smooth, continuous, silent aperture control. The OFF setting enables smooth and stable control for video and is also ideal when silent operation is essential. A focus hold button and focus mode switch are also provided for extra flexibility. The focus mode switch makes it possible to quickly switch between AF and MF as needed. A wide angle of view, compact dimensions, and light weight make it ideal for shooting starry skies, landscapes, architecture, and indoor scenes, as well as subjects that require mobility such as sports. The E 15mm F1.4 G is designed with dust and moisture resistance[vi] providing extra reliability for outdoor use in challenging conditions. E 11mm F1.8 Designed for Vlogging and Delivers Superb Resolution and Exquisite Bokeh The E 11mm F1.8’s ultra-wide angle of view and compact size are ideal for vlogging which includes selfie-style recording at arm’s length as well as interior shots and images that make expressive use of depth of field. Three aspherical elements and three ED (Extra-low Dispersion) glass elements achieve consistently high resolution in the entire image frame. The aspherical lenses are carefully positioned to compensate for distortion and deliver excellent corner-to-corner resolution even with the aperture wide open. The addition of ED glass further suppresses chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery. The large F1.8 maximum aperture of this lens makes it easy to achieve deep and natural background bokeh. Users can blur the background, so they stand out clearly when vlogging, or create beautiful blur in ultra-wide night scenes. Precisely controlled spherical aberration and a circular aperture mechanism further contribute to the smooth bokeh produced by this unique lens. With a minimum focusing distance of 4.7 inches (0.12 meters) and maximum magnification of 0.2x[vii] the lens can deliver impressive close-ups for both stills and videos. Optimized for Video Two advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximizing the speed potential of the camera body used to reliably maintain accurate focus even on moving subjects. Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually so it feels immediate and precise. Sony’s latest lens technology greatly reduces focus breathing[viii] and angle-of-view variations are minimized for smooth, stable video. The E 11mm F1.8’s ultra-wide 11 mm angle of view makes vlogging against a wide background easier than ever. Compact and Lightweight with Exceptional Control and Reliability Its small size and light weight are great for mobility and handling for lengthy walk-around shooting sessions. The E 11mm F1.8 boasts a large F1.8 maximum aperture in a compact, lightweight lens. It weighs 6.4 ounces (181 grams) and is only 2.6 inches (66 mm) in diameter and 2.26 inches (57.5 mm) in length - a perfect match for compact APS-C format bodies. The lens’ dust and moisture resistant design[ix] provides extra reliability. Despite its compact dimensions, this lens offers flexible, intuitive control with features such as a focus hold button and focus mode switch. An alternative function chosen by the user can be assigned to the focus hold button from the body menu. The E 11mm F1.8 also accepts front filters, which is a feature that is often lacking on ultra-wide-angle lenses. Pricing and Availability The E PZ 10-20mm F4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 15mm F1.4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 11mm F1.8 will also be available in July for approximately $550.00 USD and $700.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Links To Detailed Product Information (US) – E PZ 10-20mm F4 G (CA) – E PZ 10-20mm F4 G (US) – E 15mm F1.4 G (CA) – E 15mm F1.4 G (US) – E 11mm F1.8 (CA) – E 11mm F1.8 Links To Product Videos E PZ 10-20mm F4 G E 15mm F1.4 G E 11mm F1.8 Exclusive stories and exciting new content shot with the new E PZ 10-20mm F4 G, E 15mm F1.4 G, E 11mm F1.8, and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Footnotes [i] As of June 2022, Sony survey of interchangeable ultra-wide-angle APS-C zoom lenses for mirrorless cameras (when ready to shoot). [ii] Zoom operation depends on the body used. Refer to the help guide for details [iii] Not guaranteed to be 100% dust and moisture proof. [iv] 0.2 meters and 0.12x when autofocus is used [v] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [vi] Not guaranteed to be 100 % dust and moisture proof. [vii] 0.15 meters and 0.13x when autofocus is used [viii] It also supports the breathing compensation function provided in compatible α series bodies. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [ix] Not guaranteed to be 100% dust and moisture proof