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  1. Press release: Immersive views and CREATIVE freedom: The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR Power-Zoom ULTRA-wide angle lens IS THE LATEST ADDITION TO nIKON’S GROWING TOOLKIT FOR CREATORS Nikon’s Super Lightweight Wide Angle Lens Puts a Variable Power Zoom and Amazing Image Quality Within Reach MELVILLE, NY (April 18, 2023) – Today, Nikon Inc. has announced the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR, the ultra-wide angle lens made for content creators and vloggers. This latest lightweight lens is the widest NIKKOR Z DX-format lens yet1, and has the added benefit of a power zoom (PZ) for more creative versatility and great looking video. The 12-28mm f/3.5-5.6 PZ VR is designed to capture sharp and immersive content that lets you get more of what matters in the frame; more friends, more expansive landscapes and more freedom to create without limits. Featuring an extremely versatile zoom range from an ultra-wide angle 12mm to 28mm2, this lens is a must-have for any vlogger or creator who wants to get the whole story in the shot, and dynamically change-up the frame smoothly and consistently. The ultra-wide angle is also great for everything from larger-than-life landscapes, grand interiors, tabletop photos and group selfies where no one gets left out. Surprisingly small and light for such a wide zoom, the NIKKOR Z DX 12-28mm weighs only approximately 7.3 oz, making it easy to hold with an extended arm. It’s perfectly mated to lightweight cameras such as the ultra-compact and capable Nikon Z 30, Z 50 or the retro inspired Z fc. “Nikon is committed to equipping content creators with the tools they need to make videos and photos that look great, and we are very excited about this latest addition to our growing system of creator-centric cameras and lenses,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Whether you’re vlogging or just want a super-lightweight and affordable wide angle for landscapes or street photography, the NIKKOR Z 12-28mm is the lens you have been waiting for.” The Lens Made for Content Creators The NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR is the first NIKKOR Z lens utilizing a power zoom with linear drive, providing smooth optical zoom and other thoughtful features for creators to enhance and simplify their video recording experience. The power zoom function easily and effortlessly zooms in close to a subject, or zooms out to truly establish the scene. To suit any shooting style, the zoom can be activated by twisting the customizable zoom ring on the barrel, with designated buttons on the camera body, or when using the ML-L7 Remote Control3 (included in the Z 30 Creator’s Accessory Kit). The zoom can also be controlled remotely through a PC or phone with the SnapBridge app4. Additionally, the zoom rate can be selected from 11 speed settings, within the range of 0.55 to 36 seconds, for maximum consistency when reframing your shot or adding dramatic creative flair. Autofocus is sharp, reliable and fast, working flawlessly with the eye-detection AF in Nikon cameras to keep focus on you or your subject. The lens features an STM motor drive, making it extremely silent when focusing, so viewers won’t be disturbed by the sound of camera operation. What’s more, when transitioning to a close-up of a subject, the 12-28mm has a very close minimum focus distance of only 0.19 m (0.62 ft). This lets users seamlessly move the focus from their face to a product in-hand, while the image stays sharp. Realizing that the best content often happens in real time, the lens is stabilized with Vibration Reduction (VR) that provides an effect equivalent to a shutter speed 4.5 stops faster5. This function makes it easy to capture run-and-gun footage without the distracting camera shake or shoot in low-light with minimal blur. Because of its small size and versatile angle of view, this lens is also well-suited for creating steady footage with gimbals. Main Features of the NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR: Ultra-wide angle lens is ideal for vlogging and wide establishing shots but also landscapes, interior photography and city streets. Power zoom function provides smooth, consistent optical zoom that’s fully customizable with varying speeds, which can be engaged with camera buttons, zoom ring or used remotely. VR Image Stabilization reduces camera shake with up to 4.5 stops of compensation for stable video and sharp images. Close minimum focusing distance of 0.62 ft and maximum reproduction ratio of 0.21x allow for sharp and detailed shots of products, flowers, nature and other intricate details. Ultra-compact and lightweight design makes it easy to use and carry anywhere. The body of the NIKKOR Z DX 12-28mm has been designed carefully to deliver dust- and drip-resistant performance,6 with a sealing that prevents any dust or water droplets from entering the lens. Price and Availability The new NIKKOR Z DX 12-28mm f/3.5-5.6 PZ VR will be available in May 2023 for a suggested retail price of $359.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. As of April 18, 2023. Angle of view is equivalent to that of an 18-42mm lens in Full-frame/FX-format. Camera magnification buttons and 11 speed functionality supported on the Z 30 and the Z fc at time of initial release. These functions will be supported by subsequent software update. Based on CIPA Standard; this value is achieved when attached to an APS-C size/DX-format camera with the camera's VR function set. to "NORMAL", and when zoom is set to the maximum telephoto position. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.
  2. Press release: Panasonic Introduces a Redesigned F2.8 Large Aperture 24-70mm Wide Zoom MFT Lens LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-ES12035) December 14, 2022 Newark, NJ - Panasonic today announced a new large-aperture wide zoom lens, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (35mm camera equivalent: 24-70 mm) for the LUMIX G Series, a display of its continued commitment to the development of Micro Four Thirds lenses to fulfill the needs of its customers. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is a versatile lens ideal for virtually any shooting situation thanks to its large aperture, O.I.S. (Optical Image Stabilizer) integration, compact size, and lightweight profile. This lens is a redesigned replacement for the LUMIX G X VARIO 12-35 mm / F2.8 II ASPH., widely considered one of Panasonic’s best LUMIX G Micro Four Thirds lenses. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is comprised of fourteen lens elements in nine groups, including four aspherical lenses, one UED (Ultra Extra-Low Dispersion) lens and one UHR (Ultra High Refractive Index) to achieve high optical performance. The glass material of the UHR lens element is newly updated with higher transmittance to achieve greater natural color reproduction. Panasonic’s unique nano surface coating provides effective antireflection and produces clear description. Due to its thin coating with nanometer-level microstructure and an ultra-low dispersion ratio, the reflection of the entire wavelength of 380-780 mm, including visual light range, are reduced. Together with a newly adopted light-shielding part, occurrence of ghost and flare is minimized. For more versatile use, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features shorter focusing distance of 0.15m (at wide-end) with a larger magnification ratio of 0.21x (at 17mm), compared with the conventional LUMIX G X VARIO 12-35mm / F2.8 II ASPH. with 0.25m of focusing distance and 0.17x of magnification ratio. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. offers smooth, silent operation with the camera’s high-speed, high-precision contrast AF system, with the sensor drive at a maximum 240 fps. It also excels in video recording performance with a mechanism that suppresses focus breathing and includes a micro-step aperture control for smooth exposure change. Combined with the camera’s body I.S. and the lens’ O.I.S., Dual I.S. 2 provides effective hand-shake correction. The external design has also been refined compared to the previous lens. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features stunning mobility with its approximately 306 g compact size, light weight, and rugged dust/splash-resistant* design that withstands use under harsh conditions even at 10 degrees below zero centigrade. The filter diameter is 58 mm, with a 7-blade circular aperture diaphragm. The LEICA DG VARIO-ELMARIT 12-35mm will be available at valued channel partners at the end of February 2023 for $899.99. Design and specifications are subject to change without notice. *Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. Specs: Lens type - Zoom lens Max Format size - FourThirds Focal length - 12–35 mm Image stabilization - Yes Lens mount - Micro Four Thirds Aperture Maximum aperturen - F2.8–22 Minimum aperture - F2.8–22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Rounded blades Optics Elements - 14 Groups - 9 Special elements / coatings: Four aspherical elements, one Ultra Extra-Low Dispersion (UED) element and one Ultra High Refractive Index (UHR) element Focus Minimum focus - 0.15 m (5.91″) Maximum magnification - 0.21× Autofocus - Yes Motor type - Linear Motor Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 306 g (0.67 lb) Diameter - 68 mm (2.66″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 58 mm
  3. Press releases: Introducing A "New Classic" Standard Zoom Lens and the World's Most Compact, Lightweight1 Telephoto Zoom Lens Available with both lenses Reliable weather-resistant performance for stress-free shooting even in punishing environments Advanced IP53 dustproof and splashproof performance, and freezeproof performance to 14°F Both lenses clear the IPX3 and higher splashproof tests, far exceeding the conventional IPX1 rating, as well as dustproof tests. Both feature IP53 dustproof and splashproof performance for peace of mind in even more punishing conditions. They can also function in low-temperature environments down to 14°F, and pairing these lenses with a dustproof, splashproof, and freezeproof camera body makes it possible to continue shooting in punishing environments such as rain, snow, and even dusty environments with peace of mind. Fluorine coating added In addition to water, oil, and dust repellent performance, the fluorine coating on the front-most lens reduces friction. Both lenses can easily be cleaned with a blower or cloth when dirty, allowing users to continue shooting immediately. MAIN FEATURES: M.Zuiko Digital ED 12-40mm F2.8 PRO II Further improved high image quality and a compact, lightweight design in a standard zoom lens with a fixed maximum aperture of F2.8 Optical design with 14 elements in nine groups for excellent resolution across the entire zoom range This model uses an optical design with 14 elements in nine groups (one EDA lens, two aspherical lenses, one DSA lens, two ED lenses, one HD lens, two HR lenses) with four aspherical lenses including a DSA lens effectively placed to achieve a compact, lightweight form and superior depictive performance expected of an M.Zuiko PRO lens. Effectively compensating for aberrations that occur when zooming, results in high resolution from the center to the edges of the frame across the entire zoom range, from wide-angle 24mm equivalent to mid-telephoto 80mm equivalent1. This high-performance lens fully utilizes the high image quality performance of the camera body when using High Res Shot mode. Clearer, sharper imaging than ever before The latest manufacturing techniques suppress surface scattering on aspherical lenses, significantly reducing flares compared to conventional products, resulting in clearer depictive performance. Optimal placement of coating, including ZERO (Zuiko Extra-low Reflection Optical) coating, improves resistance in backlit situations. PRICING & AVAILABILITY: M.Zuiko Digital ED 12-40mm F2.8 PRO II $999.99 USD; $1,299.99 CAD Availability date: Early March 2022 BUNDLED ACCESSORIES: LH-66D Lens Hood This lens hood is designed exclusively for the M.Zuiko Digital ED 12-40mm F2.8 PRO and M.Zuiko Digital ED 12-40mm F2.8 PRO II. It reduces unwanted light entering the lens in backlit scenes and protects the lens. MAIN FEATURES: M.Zuiko Digital ED 40-150mm F4.0 PRO The world's most compact, lightweight1 and high image quality telephoto zoom lens Excellent resolution across the entire zoom range from 80mm to 300mm [full-frame equiv.] This lens uses the same fundamental structure as the M.Zuiko Digital ED 40-150mm F2.8 PRO, which is well known for its high resolution, and incorporates an optical design with 15 elements in nine groups (two ED lenses, one Super ED lens, one HR lens and two aspherical lenses). An effective layout of special lenses helps to thoroughly suppress chromatic aberration, which tends to occur with telephoto lenses, and delivers high-resolution imaging from the maximum aperture value across the entire zoom range and frame while maintaining a compact and lightweight form. The lens also features ZERO (Zuiko Extra-low Reflection Optical) coating, thoroughly eliminating ghosts and flares for clear depictive performance even in difficult conditions such as backlit scenes. This high-performance lens fully utilizes the high image quality performance of the camera body even when using High Res Shot mode. The world’s most compact, lightweight model1 delivers unrivaled portability, and an inner zoom system improves usability A retracting mechanism makes this the world’s most compact, lightweight model as a fixed aperture value, 300mm equivalent (35mm equivalent) telephoto zoom lens, measuring approximately 99.4 mm long (124 mm long when in use) and weighing approximately 382 g, making it amazingly compact and lightweight. The lens was designed with a focus on ease of use when shooting and is equipped with a mechanism that makes it possible to retract and store the lens simply by turning the zoom ring. It also uses an inner zoom system that keeps the lens length the same across the entire focal length, suppressing center of gravity changes while zooming. Using compact, lightweight lenses in the front drastically reduces the feeling of heaviness, eliminating the long lens barrel and weight at the front of the lens, which is common to telephoto lenses, making shooting easier and more well-balanced. Closest focusing distance of 70 cm (at all focal distances), and macro capabilities with a maximum image magnification of 0.41x2 This model features a closest focusing distance of 70 cm across the entire zoom range, just like the M.Zuiko Digital ED 40-150mm F2.8 PRO. At the telephoto end, close-up shooting is possible up to a maximum image magnification of 0.41x. Despite being a telephoto zoom, this lens also possesses superior close-up shooting performance for a wide range of applications. Focus Stacking3 is also supported, which captures multiple shots at different focal positions, and then automatically composites the shot. When paired with a compatible camera, this mode allows you take macro photos that are completely in focus from the front to the back of the image. PRICING & AVAILABILITY: M.Zuiko Digital ED 40-150mm F4.0 PRO $899.99 USD; $1,149.99 CAD Availability date: Early March 2022 BUNDLED ACCESSORIES: LH-66E Lens Hood This lens hood is specifically designed for the M.Zuiko Digital ED 40-150mm F4.0 PRO. It reduces unwanted light entering the lens in backlit scenes and protects the lens. LC-62G Lens Cap Footnotes 1. As of February 15, 2022. The world's most compact, lightweight model as a fixed aperture, 300mm equivalent (35mm equivalent) telephoto zoom lens. Our in-house research. 2. 35mm equivalent. 3. The camera firmware may need to be updated to use this feature. See the website for information on supported cameras and firmware versions. OM System 12-40mm F2.8 PRO II Quick specs: Lens type - Zoom lens Focal length - 12–40 mm Image stab. No Lens mount - Micro Four Thirds Max aperture - F2.8 Min aperture - F22 Min focus - 0.20 m (7.87″) Max magnification - 0.3× Weight - 382 g (0.84 lb) Length - 84 mm (3.31″) OM System 40-150mm F4.0 PRO Quick specs: Lens type - Zoom lens Focal length - 40–150 mm Image stab. - No Lens mount - Micro Four Thirds Max aperture - F4 Min aperture - F22 Min focus - 0.70 m (27.56″) Max magnification - 0.21× Weight - 382 g (0.84 lb) Length - 99 mm (3.91″)
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