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  1. Press Release TAMRON announces development of world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras: 17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall. This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses. PRODUCT HIGHLIGHTS Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture High optical performance and image quality throughout the entire zoom range Compact for easy handling with internal zoom for superlative balance Fast and accurate AF for still and video shooting Outstanding close-range shooting performance expands versatility Additional features for greater convenience Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON) *Specifications, appearance, functionality, etc. are subject to change without prior notice.
  2. Press release: Wide, bright and super-light: Get more of the Story with the new 
NIKKOR Z 17-28mm f/2.8 Capture the Big Picture with Nikon’s Latest Affordable f/2.8 Zoom Lens MELVILLE, NY (September 20, 2022) Nikon Inc. has announced the NIKKOR Z 17-28mm f/2.8, the latest addition to the growing selection of extremely-capable and very affordable f/2.8 zoom lenses. This new full-frame lens combines the versatility of an ultra-wide angle of field view with the benefits of large fixed aperture, putting low light performance and gorgeous bokeh within reach. “The amount of NIKKOR Z lenses continues to increase at a rapid pace, giving all kinds of creators mirrorless lenses built with the latest in optical innovation,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The new NIKKOR Z 17-28mm f/2.8 is derived from the same mutual concept as the recent NIKKOR Z 28-75mm f/2.8 lens, establishing a series of affordable zooms that open a gateway to fast-aperture performance and absolute versatility.” The NIKKOR Z 17-28mm f/2.8 is a lens for storytellers, captivating the viewer with vast landscapes, grand interiors or enveloping their senses with the starry night sky. The combination of the ultra-wide angle perspective and bright constant f/2.8 aperture liberates the creator, turning everyday scenes into impressive images and videos that grab the viewers’ attention or establish the scene. This wide aperture not only enhances the lens’ low light performance, but also creates a gorgeous out-of-focus area to make the subject pop. Scenes that were previously difficult to photograph are easier than ever to capture in vibrant detail, such as a packed dance floor at a wedding reception or a backlit subject within a cityscape. The new NIKKOR Z 17-28mm f/2.8 is ready to go anywhere. This extremely lightweight and portable lens weighs in at only 450 g (15.9 oz), which is approximately 30% lighter than the NIKKOR Z 14-24mm f/2.8. It’s also lighter and more compact than the NIKKOR Z 14-30mm f/4 lens, and uses a 67mm threaded mount for circular polarizers or neutral density filters. The lens’ minimal weight and internal zooming make it easy to pack or carry anywhere, and create an ideal partner for gimbals since the balance of the lens never changes. The lens is constructed for creators who aren’t afraid to go off the beaten path in pursuit of their content. The entire lens is sealed to prevent entry of dust and water droplets¹, while the front element features an antifouling coating which makes it easy to wipe away dirt, smudges and fingerprints. The NIKKOR Z 17-28mm f/2.8 puts an emphasis on sharpness, utilizing an optical formula that employs a Super ED glass element for maximum image quality at all focal lengths. Autofocus speed is blazing fast, thanks to the use of a high-speed stepping motor (STM), working seamlessly with Nikon Z mirrorless cameras to acquire critical focus on faces and eyes within the frame. The STM is also nearly silent, significantly reducing drive noise during video recording. Video content creators will especially appreciate the minimized focus breathing and click-less control ring for smooth exposure transitions. For additional versatility in photos and video, minimum focus distance is a mere 7.56 inches (0.19 m)², letting users get close-up for products and beauty shots with a magnificently blurred background. Pricing and Availability The new NIKKOR Z 17-28mm f/2.8 will be available in late October 2022 for a suggested retail price of $1,199.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Footnotes ¹ Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. ² At 17mm zoom position. * SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Specs: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 17–28 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 13 Groups - 11 Special elements / coatings: Three aspherical elements, two extra-low dispersion (ED) elements and one Super ED element Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.19× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 450 g (0.99 lb) Diameter - 75 mm (2.95″) Length - 101 mm (3.98″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - No
  3. Press release: SIGMA Releases New "I series" Lenses, Adding Ultra-Wide and Classic Prime Focal Lengths to the Compact, All-Metal Lineup Ronkonkoma, NY – April 3, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce two new prime lenses in the Contemporary line, designed exclusively for mirrorlesss camera systems. The SIGMA 17mm F4 DG DN | Contemporary ($599 US MSRP through authorized retailers) and the SIGMA 50mm F2 DG DN | Contemporary ($639 US MSRP through authorized retailers) are stylish "I Series" full-frame lenses featuring all-metal barrels. These two lenses are offered in Sony E-Mount and Leica L-Mount. Both lenses will be available through authorized retailers in late April 2023. The SIGMA 17mm F4 DG DN | Contemporary delivers supreme compactness in the widest "I series" lens to date. This super-compact, ultra wide-angle lens weighs just 225g (L-Mount), with a length of 48.8mm, and is designed specifically for full-frame mirrorless systems. It is an exceptional lens in terms of angle of view, optical performance, and build quality, with a design inspired by SIGMA CINE lenses. As an I series lens, it features a metal barrel with knurled focus ring, aperture ring and lens hood. Both metal magnetic and snap-on lens caps are provided. By shortening the overall length of the lens and making changes to the focus configuration, the 17mm F4 DG DN | Contemporary lens is capable of focusing as close as 12cm with an impressive magnification ratio of 1:3.6, allowing for unique close-up photographs with expansive backgrounds, making it particularly appealing to vloggers, hikers, landscape photographers and more. A stepping motor offers swift, precise AF for both still and video applications. The SIGMA 50mm F2 DG DN | Contemporary adds the classic standard prime lens focal length to the I series. This is the fifth F2 I series lens to date, joining the 20mm, 24mm, 35mm and 65mm lenses. All F2 I series lenses feature an arc-type AF/MF switch and a stylized ring on the all-metal barrel. This DG DN lens is designed specifically for full-frame mirrorless systems and is offered in Sony E-mount and Leica L-Mount versions. The metal lens hood, manual-focus and aperture ring are knurled for a pleasant tactile experience, and the F2 maximum aperture delivers gorgeous bokeh effects; while the optical design delivers performance comparable to the 50mm F1.4 DG DN | Art lens in a much more compact form (37% shorter length, 48% less in weight.) The lens is also resistant to backlighting and produces minimal flare, even in difficult conditions. AF is driven by a stepping motor for fast, reliable AF for both still and video use. This is a best-in-class standard prime lens for everyday use, combining exceptional I series build quality, strong optical performance, and a compact, fast-aperture design. . Exclusively designed for full-frame mirrorless cameras C | Contemporary SIGMA 17mm F4 DG DN Ultra-wide in sight. Tiny in size. "Ultra-wide-angle lens" that matches the optical performance standards set by the SIGMA Contemporary line of lenses. Expanding the I series lineup. "Creating pictures that are beyond beautiful". Exceptional I series build quality with a compact form-factor Compact, lightweight and high-performance ultra-wide-angle 17mm lens with an impressive minimum focusing distance. Now available as a "Premium Compact Prime" I series lens. "Compact, lightweight and high-performance ultra-wide-angle lens". Using the latest technology, the 17mm has been created without compromise, despite this challenging design concept. Its wide-angle of view creates impactful landscape images with a unique perspective and, thanks to its minimum close focusing distance of 12cm, the lens can be enjoyed in a variety of alternative ways, including close-up photography and handheld selfies. The optical design has been created exclusively for mirrorless camera systems, which helps reduce lens flare and ghosting that results in excellent image rendering. The all-metal lens barrel highlights SIGMA's craftsmanship and attention to detail, making the SIGMA 17mm F4 DG DN | Contemporary a pleasure to use on every shoot. [Key Features] 1. "Ultra-wide-angle lens" that matches the optical performance standards set by the SIGMA Contemporary line of lenses. The lens construction consists of two SLD glass elements and three aspherical lens elements. Aspherical lenses are used for both the front and rear optics. This not only keeps the size of the lens compact but also helps with correcting lens aberrations. As a result, the lens features a 55mm filter thread (which is smaller than comparable lenses of similar focal lengths) which makes it easy to change filters between SIGMA I series lenses that share the same filter size.* Its construction also helps minimize flare and ghosting that is commonly found in ultra-wide-angle lenses, creating clear images in any environment. This is a lens with truly modern performance, thanks to the advanced processing and production technologies at SIGMA's only production facility in Aizu. *In addition to the 17mm F4 DG DN | Contemporary, I series lenses with a 55mm filter thread include the 24mm F3.5 DG DN | Contemporary, 45mm F2.8 DG DN | Contemporary, and 90mm F2.8 DG DN | Contemporary (as of April 2023). A highlight of using the 17mm is the impressive minimum focusing distance of 12cm. Capture close-up macro style images in remarkable detail with expansive backgrounds. It is also suitable for selfies and vlogging, where items need to be shown at an arms-reach. A quiet, high-speed stepping motor drives the AF delivering fast and accurate results in both stills and video. 2. Beyond "beautiful pictures" ― the value provided by the SIGMA's I series The SIGMA I series features full-frame compatible lenses that offer new value to mirrorless systems. The combination of superb optical performance with a level of compactness that is perfectly suited to smaller and lighter modern mirrorless cameras will bring you new opportunities for a perfect shot. SIGMA is aware that in today's world we have a wide range of camera choices, especially with the increase in mobile phone ownership. But with many photographers looking for something more than something that simply captures images when they choose to own a camera and lens, I series lenses offer the ultimate combination of superb optical performance, outstanding usability and compact form-factor. SIGMA's excellence in development and production technologies has been built up since our founding in 1961 and became increasingly sophisticated with the introduction of the SIGMA Global Vision brand in 2012. With this as a base, SIGMA has given careful thought to the quality of the products, the feeling of using it and the pleasure of owning it. This is how the I series was born. 3. Exceptional I series build quality with a compact form-factor All I series lenses have an all-metal construction. The precision-cut aluminum parts not only give the barrel a sleek, stylish finish, but provide superb durability that improves the quality of the entire product. Metal materials are also used in internal structures that slide with the operation ring for added robustness. These high-precision components crafted with SIGMA's cutting-edge metalworking technology are also used in SIGMA's CINE LENS line-up for professional cinematographers and provide a tactile, ergonomic feel that make the lens a pleasure to use. What is more with the I series is that this high build quality is condensed into a palm-sized lens body. The SIGMA 17mm F4 DG DN | Contemporary is one of the smallest in the series. Combine with multiple I series lenses to create a remarkably compact shooting system that is lightweight and small in size. [Additional Features] Lens construction: 9 elements in 8 groups with 2 SLD and 3 aspherical lens elements Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with Lens Aberration Correction *Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Aperture ring Focus Mode Switch Petal Type Hood (LH576-03) Magnetic metal lens cap (LCF55-01M) Mount with dust and splash resistant structure Support for switching between linear and non-linear focus ring settings (for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship . Exclusively designed for full-frame mirrorless cameras C | Contemporary SIGMA 50mm F2 DG DN Compact 50mm. Big Surprise. "Standard lens" that matches the optical performance standards set by the SIGMA Contemporary line of lenses. Expanding the I series lineup. "Creating pictures that are beyond beautiful". Exceptional I series build quality with a compact form-factor Performance beyond expectations condensed into a small body. 50mm F2 joins the "Premium Compact Prime" I series. The SIGMA 50mm F2 DG DN | Contemporary features high optical performance with a bright F2 aperture, that creates expressive images with a shallow depth of field and beautiful bokeh effects. With its compact size, this popular classic focal length is perfect for portraits, street and everyday photography. The lens has been designed to be used over a long period of time. Using that same technology that SIGMA used to create the SIGMA CINE lens range, the 50mm F2 DG DN | Contemporary uses an all-metal construct that is robust and provides a premium feel. All these elements combine to create an exceptionally versatile lens that can be used in a variety of creative ways to create images in outstanding definition. Perfectly suited to new photographers looking to take the next step, professionals who require reliable lenses and photographers who prefer smaller full-frame lenses that offer the best optical quality. [Key Features] 1. "Standard lens" that matches the optical performance standards set by the SIGMA Contemporary line of lenses. SIGMA I series lenses are developed around the concept of "compact everyday lenses with outstanding image quality" and the SIGMA 50mm F2 DG DN | Contemporary is exactly that. It features high-quality optics in a compact size, perfect for a wide variety of photographic styles. Built from the ground up for mirrorless cameras, the SIGMA 50mm F2 DG DN | Contemporary is constructed using a single SLD glass element and three aspherical lens elements that are excellent at correcting various types of aberration for clear, high-definition images. The conflicting ideals of improving optical performance while reducing body size and weight are achieved through the latest optical design, and the processing and production technologies at SIGMA's only production facility in Aizu. The 50mm focal length is mostly known for portrait photography, so careful consideration was taken when designing the lens, focusing on the smoothness of the bokeh created by the F2 aperture. Its optical design gives smooth transitions from in-focus to out-of-focus areas, and helps minimize flare and ghosting caused by backlit environments. The quiet stepping motor provides quick, reliable autofocusing for both stills and video. 2. Beyond "beautiful pictures" ― the value provided by the SIGMA's I series The SIGMA I series features full-frame compatible lenses that offer new value to mirrorless systems. The combination of superb optical performance with a level of compactness that is perfectly suited to smaller and lighter modern mirrorless cameras will bring you new opportunities for a perfect shot. SIGMA is aware that in today's world we have a wide range of camera choices, especially with the increase in mobile phone ownership. But with many photographers looking for something more than something that simply captures images when they choose to own a camera and lens, I series lenses offer the ultimate combination of superb optical performance, outstanding usability and compact form-factor. SIGMA's excellence in development and production technologies has been built up since our founding in 1961 and became increasingly sophisticated with the introduction of the SIGMA Global Vision brand in 2012. With this as a base, SIGMA has given careful thought to the quality of the products, the feeling of using it and the pleasure of owning it. This is how the I series was born. 2. Exceptional I series build quality with a compact form-factor All I series lenses have an all-metal construction. The precision-cut aluminum parts not only give the barrel a sleek, stylish finish, but provide superb durability that improves the quality of the entire product. Metal materials are also used in internal structures that slide with the operation ring for added robustness. These high-precision components crafted with SIGMA's cutting-edge metalworking technology are also used in SIGMA's CINE LENS line-up for professional cinematographers and provide a tactile, ergonomic feel that make the lens a pleasure to use. What is more with the I series is that this high build quality is condensed into a palm-sized lens body. The SIGMA 17mm F4 DG DN | Contemporary is one of the smallest in the series. Combine with multiple I series lenses to create a remarkably compact shooting system that is lightweight and small in size. [Additional Features] Lens construction: 9 elements in 8 groups with 2 SLD and 3 aspherical lens elements Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with Lens Aberration Correction *Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Aperture ring Focus Mode Switch Petal Type Hood (LH576-03) Magnetic metal lens cap (LCF55-01M) Mount with dust and splash resistant structure Support for switching between linear and non-linear focus ring settings (for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship
  4. Press release: Laowa expands its cine lens series for Micro Four Thirds Venus Optics, the camera lens manufacturer specialized in making unique lenses for photographers and cinematographers, is thrilled to announce the release of four cine lenses and two bundles. Laowa 6mm T2.1 Zero-D MFT Cine The widest rectilinear MFT lens Laowa 6mm T2.1 Zero-D MFT Cine is exclusively designed for Micro Four Thirds cameras, providing the widest rectilinear option for MFT shooters. With a 121.9° angle of view, users are able to shoot in tight space and capture more details in the shot. The closest focusing distance i.e. 9cm/ 3.54” creates a stronger background bokeh effect. The constant maximum t-stop T2.1 is also favorable and flexible to shoot under low-light conditions. “Zero-Distortion” The newly devised optical design contains 13 elements in 3 groups with two aspherical glasses, controlling distortion while keeping it ultra wide. This lens is awarded the “Zero-Distortion” badge that is one of the best choices for filming in tight space and buildings. Moreover, it saves the time of correction in post-production. Extremely short focusing distance The shortest focusing distance is 9cm/ 3.54” which is favorable in creating shallower depth-of-field when shooting close-ups and that helps create stronger background bokeh effect. Small and compact Laowa 6mm T2.1 Zero-D MFT Cine is a tiny and light lens suitable for several uses, like with gimals, handheld, FPV drones etc. The lens weighs around 180g/ 6.35oz and it is measured to be ~?61 x 53mm/ 2.40 x 2.08”. The standard 58mm filter thread for mounting screw-in filters brings convenience and places less burden on outdoor filming. Product page Laowa 10mm T2.1 Zero-D MFT Cine Outstanding image quality with Zero-DistortionO Laowa 10mm f/2 Zero-D has been one of the best sellers in the Laowa Micro Four Thirds photo lens range. It is rehoused into Laowa 10mm T2.1 Zero-D MFT Cine with 0.8 mod gears. It features a 96° angle of view on the MFT sensor, providing a wide and unique perspective. The lens is designed with a sublime optical distortion control. The 11 elements in 7 groups optical design includes 2 pieces of ED glasses and 2 pieces of aspherical glasses that control the distortion and color fringing to the minimum. Small and compact Extreme compact (?56 x 47mm / 2.20 x 1.85” and 150g / 5.29oz) is the conspicuous character of this lens since it is the smallest in the range. Despite the tiny size, the lens is still able to use a ?49mm screw-in filter which allows quick installation and remain lightweight. The size makes it handy to be filmed with a gimbal and become the favorite of many drone pilots. Pdctro pague Laowa 17mm T1.9 MFT Cine A handy lens with versatile focal length The Laowa 17mm T1.9 MFT Cine is a high-speed compact lens with a 65° field of view on a Micro Four Thirds sensor. Constant T1.9 maximum t-stop allows users to shoot in low light conditions. You can easily separate your subject from the background. Apart from the aperture, a 15mm/5.9" minimum focus distance is also very useful for shooting close-ups and creating a shallow depth of field. Small and Compact Weighed around 175g /6.17oz with a tiny body size i.e. ?56 x 53mm (2.20 x 2.08”), this lens fits well with smaller MFT cinema cameras for any style of shooting. Product page Laowa 50mm T2.9 Macro APO MFT Cine Up to 2x Magnification Macro lens Laowa 50mm T2.9 Macro APO MFT Cine is equipped with 2x magnification that can be rarely found in the market. More details and objects with even smaller sizes can be easily captured. It can also focus from 2X macro to infinity which can serve as a portrait lens. Very useful for shooting b-rolls and products commercial as well. Apochromatic optical (APO) design An apochromatic (APO) design has been adopted that controls the color fringing to the minimum. It greatly improves the sharpness and clarity of images. Small and Compact Weighed around 289g/ 10.19oz with a tiny body size i.e. ?58 x 83mm (2.28 x 3.26”), this lens is super light and handy compared with other macro lenses in the market. Product page All lenses are molded with mod 0.8 gear. The aperture ring and focusing ring of each lens have the same position so filmmakers can quickly switch between lenses without readjusting. Both imperial and metric scales are printed on the lens body. Pricing and Availability Laowa 6mm T2.1 Zero-D MFT Cine, 10mm T2.1 Zero-D MFT Cine, 17mm T1.9 MFT Cine and 50mm T2.9 Macro APO MFT Cine are currently available to purchase via Venus Optics official website (http://www.venuslens.net/) and authorized dealers. It is priced at USD699, USD549, USD399 and USD549 respectively. Laowa MFT Cine Prime 3-Lens [Wide + Macro] and Laowa MFT Cine Prime 3-Lens Wide Bundle are priced at USD1,350 and USD1,450.
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