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  1. Press release: Canon Introduces the RF100-300mm F2.8 L IS USM to Its Lens Lineup The new lens combines the flexibility of a zoom lens with the quality of a telephoto lens MELVILLE, NY, April 20, 2023 – Today, Canon U.S.A., Inc., a leader in digital imaging solutions, announced the launch of the RF100-300mm F2.8 L IS USM lens, answering calls from photojournalists and professional level customers for a modern 300mm f/2.8 equivalent lens. “This lens is an absolute game changer! It gives you the most incredible range, but without sacrificing the f/2.8 aperture. To have this kind of performance at your fingertips is incredible!” Roberto Valenzuela, fashion and wedding photographer For decades, the 300mm f/2.8 telephoto lens has been an industry standard for photojournalists, professionals, and aspiring enthusiast photographers due to its outstanding image quality, excellent speed for indoor shooting, and relatively light weight for hand-holding. Now, with the launch of the RF100-300mm F2.8 L IS USM, Canon delivers the flexibility of a zoom lens design with the truly outstanding quality of a 300mm f/2.8 L-series telephoto lens. Exceeding the reach and potential of traditional 70-200mm lenses, and adding zoom flexibility to its Canon EF 300mm f/2.8L IS predecessor, the RF100-300mm F2.8 L IS USM lens brings new value to customers with the following features: Wide Focal Range — 100-300mm range Extended Zoom — Optional RF1.4x and 2x extenders are supported with this lens, enabling a zoom range of up to 600mm Spectacular Image Quality — f/2.8 constant wide aperture; Fluorite Aspherical and UD-glass design Reliable Stabilization — Up to 5.5 stops correction with in-lens Optical Image Stabilization and up to 6.0 stops correction with in-body coordinated Image Stabilization (CIPA standard) Weather and Dust Resistant — Durable in various environmental conditions Compact and Lightweight Design — Despite capabilities to zoom over 300mm, this lens is unusually lightweight, just barely heavier than the EF300mm f/2.8L IS II “I love this lens! It’s incredibly lightweight, versatile, and sharp. Toss on the 2x extender and you can snipe gorgeous frames at a distance, especially with the built in image stabilizer. This lens is going to change the game for live concerts, weddings, and so much more.” Ben Hagarty, Grammy award-winning cinematographer This telephoto zoom lens is ideal for professionals who use a Canon EOS R3, EOS R5 or EOS R6 Mark II full-frame mirrorless camera, but can also be a catalyst for users who have developed into serious, aspirational enthusiasts and are looking to step beyond their traditional telephoto lens experience. Best use cases include, but are not limited to, indoor sports, motorsports, outdoor fashion, video and cinema, photojournalism and theater work. For high-level shooters and videographers particularly working in low-light settings and seeking a hand-holdable solution, this lens provides the total answer. Price & Availability The Canon RF100-300mm F2.8 L IS USM lens is expected to be available in May for an estimated retail price of $9,499.00*. For more information, please visit usa.canon.com
  2. Press release: Sony Electronics Announces Development of New 300mm F2.8 G Master OSS Telephoto Full-Frame E-mount Lens, Targeting to Launch in Early 2024 SAN DIEGO, CA – Jan. 17, 2023 – Today, Sony Electronics announced the development of the long-awaited full-frame E-mount 300mm F2.8 G Master OSS Telephoto Lens, with a target launch date in early 2024. Large-aperture super-telephoto lenses such as the FE 400mm F2.8 G Master™ OSS and FE 600mm F4 G Master™ OSS are highly acclaimed by sports and wildlife photographers around the world for their outstanding resolution and autofocus (AF) performance, as well as being remarkably lightweight. The new lens will feature the incredible high-resolution and spectacularly beautiful bokeh true to Sony’s acclaimed line of flagship G Master™ series lenses, while also offering a far-reaching 300mm focal length and F2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news and event photographers and videographers looking to capture decisive moments with higher image quality. Sony will continue to expand its attractive lens line-up to meet the demands and maximize the creative possibilities for all types of creators, including professionals, and expand the possibilities of artistic expression. Additional details and specifications on the new FE 300mm F2.8 G Master OSS Telephoto Lens will be released at a later date.
  3. Press release: TAMRON Announces the Launch of the World’s First All-In-One Zoom with 16.6X Zoom Ratio for Sony E-mount 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) August 25, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the previously announced 18-300mm F/3.5-6.3 Di III-A VC VXD. The Sony E-Mount model B061S will be on sale September 24, 2021, at $699 USD. Due to the current global health crisis, the release date or product supply schedule could change. The launch of the previously announced Fujifilm mount under development is expected this Fall. The 18-300mm F3.5-6.3 VC VXD covers a wide zoom range from approximately 27mm to 450mm in full-frame equivalent focal length. The first1 APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for an extensive array of photographic scenarios. Its AF drive system uses TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism for superior quietness and agile performance. The lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality making it the best of all all-in-one zoom lenses. Moreover, with an MOD (Minimum Object Distance) of 0.15m (5.9 in) at the 18mm wide end and a remarkable maximum magnification ratio of 1:2, this lens performs astonishingly well when shooting up close. The lens is equipped with TAMRON's proprietary VC (Vibration Compensation) mechanism, effectively reducing image blur caused by camera shake in low-light conditions or in the ultra-telephoto range at slower shutter speeds. Also, same as most other TAMRON lenses for mirrorless cameras, the lens features a unified 67mm filter size. With a wide variety of other features for comfortable shooting, this is a highly versatile lens that allows you to easily enjoy high image quality from wide-angle to ultra-telephoto. PRODUCT HIGHLIGHTS 1. The world’s first 16.6x all-in-one zoom lens for APS-C mirrorless cameras The 18-300mm F3.5-6.3 VC VXD is the world's first lens for APS-C mirrorless cameras with a 16.6x zoom ratio, the greatest feature of this lens, covering wide angle to an ultra-telephoto range. The full-frame equivalent focal length range is from 27mm to 450mm. With this broad coverage, it empowers shooting in a wide variety of situations, including everyday life and travel snapshots, both wide-angle and dynamic ultra-telephoto landscape photography and macro photography. 2. Best-in-class, extremely fast and precise AF provided by VXD linear motor focus mechanism The 18-300mm F3.5-6.3 VC VXD utilizes TAMRON's proprietary VXD linear motor focus mechanism. It achieves AF speed and precision that stand among the best of all all-in-one zoom lenses. Throughout its range, from wide-angle to ultra-telephoto, it provides precise AF shooting. Excellent when tracking a moving subject in focus, it is ideal when photographing animals, aircraft, railways, and other moving subjects. It’s extremely quiet, and therefore perfectly suited for both still and video shooting in conditions that demand silent operation. 3. MOD of 5.9” and maximum magnification ratio of 1:2 at wide end With an MOD of 5.9” at the 18mm wide end and a maximum magnification ratio of 1:2, the 18-300mm F3.5-6.3 VC VXD performs amazingly well when shooting up close compared to other all-in-one zoom lenses. It enables users to enjoy creative macro photography with highly blurred backgrounds, a feature unique to macro photography. As a pioneer in all-in-one zoom lenses, TAMRON demonstrates unmatched originality in close-up shots. 4. The best image quality in its class In terms of image quality, this new 18-300mm F3.5-6.3 VC VXD is one of the best-performing all-in-one zoom lenses for APS-C mirrorless cameras. To achieve a zoom ratio of 16.6x while ensuring high image quality, the lens features a well-balanced arrangement of three hybrid aspherical elements and four LD (Low Dispersion) lens elements to effectively suppress optical aberrations. Throughout the zoom range, it maintains high resolving power from the center to the corners. 5. Outstanding VC stabilization Despite its compact size, the lens is equipped with TAMRON's proprietary VC mechanism. With or without image stabilization in the camera body, the VC included in this lens effectively mitigates camera shake that is likely to occur in low-light conditions indoors and at night. Furthermore, using AI technologies, the lens will choose the compensation characteristic for videography at focal lengths of 70mm or less. 6. Comfortably compact 7. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch) 8. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF
  4. Press release: TAMRON Announces Development of its First Lens for FUJIFILM X-Mount Also Available in Sony E-mount The world’s first1 16.6x all-in-one zoom for APS-C mirrorless cameras July 21, 2021, Commack, NY - Tamron Co., Ltd. announces the development of its first lens for FUJIFILM X-mount and Sony E-mount cameras simultaneously. The lenses are expected to be available in the Fall 2021. Since the launch of the 28-75mm F/2.8 Di III RXD (Model A036), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras in 2018, TAMRON has continually expanded its line of lenses for Sony mirrorless cameras. The popularity and wide adoption of these lenses prompted many user requests for the manufacture of the lens for other camera brands. As a specialist in the all-in-one zoom lens category, TAMRON recognized the potential to develop the first all-in-one zoom lens for the FUJIFILM X-mount. The 18-300mm F/3.5-6.3 Di III-A2 VC VXD (Model B061) is the world's first all-in-one zoom lens for Sony and FUJIFILM APS-C mirrorless cameras featuring a 16.6x zoom ratio. To provide the pleasure of photography to more people around the world, TAMRON will continue to develop unique products and expand the number of lenses compatible with more camera brands. [1] Among interchangeable zoom lenses for APS-C mirrorless cameras (As of June 2021: TAMRON) [2] Di III-A: For APS-C format mirrorless interchangeable-lens cameras Overview of the 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) features The 18-300mm F3.5-6.3 covers a wide zoom range from approximately 27mm to 450mm (full-frame equivalent focal length). The first APS-C mirrorless camera zoom lens in the world with a 16.6x zoom ratio, the lens delivers the benefits of a versatile all-in-one zoom lens ideal for a broad array of photographic possibilities. Its AF drive system uses TAMRON’s linear motor focus mechanism VXD (Voice-coil eXtreme-torque Drive) for superior quietness and agile performance; and the lens includes special lens elements arranged precisely to maintain high resolution performance from edge-to-edge and provide high image quality that is among the best of all all-in-one zoom lenses. With an MOD (Minimum Object Distance) of 5.9” at the wide end and a maximum magnification ratio of 1:2, this lens performs astonishingly well in its category when shooting up close. It is equipped with TAMRON's proprietary VC (Vibration Compensation) mechanism that supports stable photography even at ultra-telephoto focal lengths. And it features a unified Ø67mm filter size, the same as most other TAMRON lenses for mirrorless cameras. Main features The world’s first 16.6x all-in-one zoom. Extremely fast and precise autofocus—the highest-level in its class—with TAMRON’s VXD linear motor focus mechanism. MOD: 5.9“ / maximum magnification ratio: 1:2 at 18mm wide end. The best image quality in its class. Outstanding VC. Comfortably compact. User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch) * Specifications, appearance, functionality, etc. are subject to change without prior notice.
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