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Press release: Fujifilm Introduces INSTAX SQUARE SQ40 Instant Camera Company Also Unveils New INSTAX SQUARE “Sunset” Instant Film and a New Color Variation for the Popular INSTAX MINI EVO Hybrid Instant Camera VALHALLA, N.Y., June 14, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the launch of its new INSTAX SQUARE SQ40TM instant camera (SQ40), a new addition to the INSTAX SQUARE lineup of instant cameras. Fujifilm has also introduced a new INSTAX SQUARE instant film variety, “Sunset”, featuring a variety of film borders with soft color gradients designed to be reminiscent of a serene, peaceful sunset. “Consumers love our INSTAX MINI 40 instant camera, so expanding the line to also include a SQUARE format option just made sense,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Not only can INSTAX fans now have another instant camera with a classic look, but they can also now enjoy the SQ40’s large, square image area.” Key SQ40 features include: Automatic Exposure function The SQ40’s Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene. It allows even novice INSTAX instant camera users to take photos that are automatically adjusted regardless of interior or exterior conditions, producing high-quality photos on-the-spot. Selfie Mode for quicker and easier selfies Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply twisting the lens after powering the SQ40 on. Using this mode to take amazing selfies and close-ups is incredibly easy and convenient. New Film Variety Introduced: Also accompanying the launch of SQ40 is Fujifilm’s launch of the new INSTAX SQUARE “Sunset” variety of instant film. The design of this new square format instant film is inspired by the gentle gradation of the colors in the sky during a sunset. As with all INSTAX SQUARE instant film varieties, Sunset will be available in a single pack with 10 exposures. INSTAX MINI EVO Now Available in Brown: Fujifilm is also pleased to introduce brown as a new color option for its FUJIFILM INSTAX MINI EVO hybrid instant camera (MINI EVO) product line. Initially introduced in 2021 in a black camera body, MINI EVO’s unique hybrid format combines the excitement and satisfaction of traditional instant camera functionality with the capabilities of digital imaging technology to select, share, and store specific images. Paired with INSTAX MINI instant film, MINI EVO creates high-quality prints directly from the camera. Images can also be printed from a paired Smartphone camera roll using the INSTAX MINI EVO Smartphone App. Pricing and Availability: Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at a manufacturer’s suggested retail price of $149.95 USD ($189.99 CDN) and is expected to be available for purchase by the end of June 2023. For more product information, visit https://www.instaxus.com/instax-products/instax-SQ40 INSTAX SQUARE Sunset instant film is also expected to be available by the end of June 2023 at a manufacturer’s suggested retail price of $15.75 USD ($16.99 CDN) per pack (10 sheets). For more information about this new INSTAX SQUARE instant film variety, visit https://www.instaxus.com/film/square-sunset-film/. Fujifilm’s INSTAX MINI EVO hybrid instant camera in brown will be available at a manufacturer’s suggested retail price of $199.95 USD ($249.99 CDN) and is also expected to be available for purchase by the end of June 2023. For more information regarding the INSTAX MINI EVO product, visit https://www.instaxus.com/instax-products/instax-MINI-evo.

Press Release: Fujifilm Brings the Joy and Creativity With its New INSTAX MINI 12™ Instant Camera Company Also Unveils INSTAX UP!™ Smartphone App. VALHALLA, N.Y., March 2, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11™ Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens. With an airy, cloud-like, and almost “inflated” design/look, MINI 12 carries over the main features of MINI 11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centered photo. MINI 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens. “The INSTAX MINI 12 instant camera features a unique new design and a variety of appealing new color options,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “It includes many of our consumers’ favorite features from the prior MINI 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the MINI 12!” INSTAX UP! Smartphone App Debuts The FUJIFILM INSTAX team also announces the launch of its free, downloadable INSTAX UP! Smartphone App, designed for INSTAX users to digitally scan, import, organize, and store their photos in one place, regardless of which INSTAX instant film, camera or printer product they use. With the INSTAX UP! Smartphone App, INSTAX users can: Scan their INSTAX photos and store them digitally in one place Organize their photos by category/list views for easy locating Easily share stored photos and collections via social media or text Import photos from other INSTAX Apps (the INSTAX MINI LINK App or the INSTAX LINK WIDE App, for instance) into the INSTAX Up! App Coming soon, INSTAX users will be able to use the INSTAX UP! App to stay informed about the latest INSTAX updates, tips, and other creative content. “Solutions like our INSTAX UP! App keep our consumers connected, engaged, and informed,” said Ashley Reeder Morgan, vice president, Consumer Marketing, FUJIFILM North America Corporation. “INSTAX UP! will enable our users to organize, archive, and share their INSTAX photos with ease, helping preserve their special memories and inspiring them to create more.” Colors, Pricing, and Availability The FUJIFILM INSTAX MINI 12 instant camera will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue. It is expected to be available in or around mid-March, 2023 at a Manufacturer’s Suggested Retail Price of $79.95 USD and $99.99 CAD. For more information, please visit https://www.instaxus.com/cameras/instax-mini-12.