Search the Community

Press Release: Fujifilm Brings the Joy and Creativity With its New INSTAX MINI 12™ Instant Camera Company Also Unveils INSTAX UP!™ Smartphone App. VALHALLA, N.Y., March 2, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11™ Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens. With an airy, cloud-like, and almost “inflated” design/look, MINI 12 carries over the main features of MINI 11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centered photo. MINI 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens. “The INSTAX MINI 12 instant camera features a unique new design and a variety of appealing new color options,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “It includes many of our consumers’ favorite features from the prior MINI 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the MINI 12!” INSTAX UP! Smartphone App Debuts The FUJIFILM INSTAX team also announces the launch of its free, downloadable INSTAX UP! Smartphone App, designed for INSTAX users to digitally scan, import, organize, and store their photos in one place, regardless of which INSTAX instant film, camera or printer product they use. With the INSTAX UP! Smartphone App, INSTAX users can: Scan their INSTAX photos and store them digitally in one place Organize their photos by category/list views for easy locating Easily share stored photos and collections via social media or text Import photos from other INSTAX Apps (the INSTAX MINI LINK App or the INSTAX LINK WIDE App, for instance) into the INSTAX Up! App Coming soon, INSTAX users will be able to use the INSTAX UP! App to stay informed about the latest INSTAX updates, tips, and other creative content. “Solutions like our INSTAX UP! App keep our consumers connected, engaged, and informed,” said Ashley Reeder Morgan, vice president, Consumer Marketing, FUJIFILM North America Corporation. “INSTAX UP! will enable our users to organize, archive, and share their INSTAX photos with ease, helping preserve their special memories and inspiring them to create more.” Colors, Pricing, and Availability The FUJIFILM INSTAX MINI 12 instant camera will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue. It is expected to be available in or around mid-March, 2023 at a Manufacturer’s Suggested Retail Price of $79.95 USD and $99.99 CAD. For more information, please visit https://www.instaxus.com/cameras/instax-mini-12.

Press release: DJI Mini 3 Pro Redefines What a Sub-249g Camera Drone Can Do Lightweight, portable and powerful, DJI Mini 3 Pro is embedded with a full range of features as the first high-end product of the DJI Mini series May 10, 2022 – DJI, the world’s leader in civilian drones and creative camera technology, today releases DJI Mini 3 Pro, its most powerful lightweight and portable camera drone. Weighing less than 249 grams to be policy-friendly in many regions and countries, it delivers advanced features like 4K/60fps video, ActiveTrack, tri-directional obstacle sensing, and 90° gimbal rotation to shoot high-quality vertical imaging for social media, all while extending its flight time to well over 30 minutes. DJI Mini 3 Pro empowers users everywhere to fly mini, create big. “When we launched the Mini drone series in 2019, our goal was to give everyone the easiest way to see the world from above for the first time,” said Ferdinand Wolf, Creative Director at DJI. “Through their images and stories, we discovered how capable a small aerial camera could be. Today, we share the integration of excellent flight capability, intelligence, and imaging versatility into our ultra-lightweight aerial camera. DJI Mini 3 Pro raises the bar on what a portable, powerful camera drone can achieve.” Less Than 249 g, More Than Capable According to the regulations of many countries and regions, drones under 250 grams have been placed in the safest drone category. At under 249 grams, Mini 3 Pro’s combination of weight, safety, and performance arrives as a new resource for content creators on the move and new pilots looking to fly. With this portable, powerful aerial camera, more people around the world will enjoy safe flight and access a large world of visual storytelling. Expanding the Possibilities of a Mini Drone Looking at where to take the Mini series next, DJI asked their users and found the perfect direction: integrate DJI’s excellent flight and imaging versatility into its smallest drone. In the end, DJI Mini 3 Pro is unbelievably powerful for a drone so compact. Like its predecessors – Mavic Mini, Mini 2, and Mini SE – it keeps the same compact foldability for packing and taking anywhere. But Mini 3 Pro was made with more built-in features than any other DJI drone its size, thanks to enhanced flight performance, camera system, battery life, and intelligent features that were previously only available in the Air and Mavic series. Designed to Face New Possibilities Every new iteration of a DJI product is an opportunity to explore one question: What can be done better? One unmistakable result of this exploration with Mini 3 Pro is a completely new structural design that brings several performance enhancements. The arms and propellers have been adjusted for more aerodynamic flight that increases flight time. This new design also mounts forward and backward dual-vision sensors at the very front of the drone, broadening sensing range for even safer flight. A complete gimbal redesign unlocks more camera angles than ever, enabling movements like tilt-up shots and vertical shooting. With a fresh, new look, DJI Mini 3 Pro truly unlocks more creative possibilities. Obstacle Sensing for Safer Flight In a first for the Mini drone series, DJI Mini 3 Pro features Tri-Directional Obstacle Sensing, consisting of forward, backward, and downward visual sensors. The forward and downward sensors have a wider field of view, providing seamless coverage for better route planning and environmental awareness. These sensors also enable Advanced Pilot Assistance Systems (APAS) 4.0, which automatically detects and finds a safer path around obstacles during flight. [1] In addition, these sensors also enable the entire FocusTrack suite, which allows users to select a subject that the drone automatically keeps within the center of the frame during flight while automatically planning a safe flight route. Thanks to its upgraded sensing system, DJI Mini 3 Pro is the first of the Mini lineup to integrate APAS and FocusTrack. A Camera System for Pro-Quality Content DJI Mini 3 Pro also brings a completely enhanced imaging system. A 1/1.3-inch CMOS camera sensor has dual native ISO, a capturing technology previously only available on cinema and some micro single cameras. It also has an aperture of f/1.7 and shoots images at up to 48MP and video at up to 4K/60fps. To help capture high-quality easy-to-upload content, the camera rotates 90 degrees for True Vertical Shooting, creating incredible photos and videos in portrait orientation without quality-cutting image zooming and cropping. For the most vivid detail, HDR video recording is available at frame rates up to 30fps. A Normal color profile is available for quick in-app editing, while D-Cinelike allows for more post-editing possibilities. Digital video zoom at up to 2x is available in 4K, 3x in 2.7K, and 4x in Full HD. Among the key pieces of user feedback we’ve applied, DJI Mini 3 Pro also has improved image performance with 2.4μm pixels that capture more image detail, which is especially helpful in low lighting and night. Extended Battery Life and Transmission Distance Even though DJI Mini 3 Pro is under 249 grams, it still arrives with extended flight time. At a maximum flight of 34 minutes, Mini 3 Pro can capture more landscapes and destinations on asingle charge. To give users more choice, Mini 3 Pro also introduces an extended flight battery option for the first time in DJI drone history. The Intelligent Flight Battery Plus allows for a maximum flight time of 47 minutes, an unprecedented capability for a drone this size. [2] Pairing perfectly with this extended flight time, Mini 3 Pro features the O3 transmission system, which delivers a crisp 1080p live view from a distance as far as 12 km. [3] Capture Like a Pro with Intelligent Features The enhancements onboard DJI Mini 3 Pro already make it an excellent flying camera, but that’s not all. A full suite of intelligent capturing modes from DJI's Air and Mavic series is now available on Mini 3 Pro to let you create like never before. With a single tap, you can do the following: FocusTrack Suite [4] Spotlight 2.0 keeps the subject in frame while you fly manually. Point of Interest 3.0 circles the subject in a set flight radius and speed. ActiveTrack 4.0 follows the subject in two selectable ways Trace: The aircraft tracks the subject at a constant distance Parallel: The aircraft tracks the subject while flying beside it at a constant angle and distance QuickShots - Dronie: Aircraft flies back and up with the camera locked on the subject. - Helix: Aircraft flies up and spirals around the subject. - Rocket: Aircraft flies up with the camera facing down. - Circle: Aircraft circles around the subject. - Boomerang: Aircraft flies around the subject in an oval path, ascending as it flies away and descending as it returns. - Asteroid: Aircraft creates a shot that begins as a sphere panorama high above the subject and ends with a normal shot hovering near the subject. MasterShots: - Keeps the subject in the center of the frame while executing different maneuvers in sequence to generate a short cinematic video. Hyperlapse: Creates a dynamic timelapse where the aircraft flies on set paths during capture. Introducing DJI RC DJI Mini 3 Pro is perfect for those flying for the first time or coming back for more. To meet everyone’s needs, DJI also is expanding its remote controller lineup with DJI RC, a lightweight remote controller with a 5.5-inch built-in touchscreen.[5] With the DJI Fly app already integrated, users don’t need to mount their smartphone to their controller, freeing their personal device during the flying experience. Accessories to Boost Your Flight To get the most out of every flight, DJI Mini 3 Pro arrives with several accessories: [6] DJI Mini 3 Pro Intelligent Flight Battery has a maximum flight time of 34 mins DJI Mini 3 Pro Intelligent Flight Battery Plus has a maximum flight time of 47 mins [2] DJI Mini 3 Pro Two-Way Charging Hub charges Mini 3 Pro Intelligent Flight Batteries in sequence DJI Mini 3 Pro ND Filters Set (ND 16/64/256) lets Mini 3 Pro capture more detail in the brightest of conditions DJI Mini 3 Pro Propellers are essential to help ensure reliable flight every time DJI 30W USB-C Charger charges an Intelligent Flight Battery to 0-100% in just 64 minutes and an Intelligent Flight Battery Plus in 101 minutes Price and Availability DJI Mini 3 Pro is available for pre-order today from store.dji.com and most authorized retail partners in several configurations. DJI Mini 3 Pro (no remote controller) retails for $669 USD and includes DJI Mini 3 Pro, and excludes any remote controller for those who already have a compatible model to control the drone. [7] DJI Mini 3 Pro retails for $759 USD and includes DJI RC-N1. DJI Mini 3 Pro (DJI RC) retails for $909 USD and includes DJI RC. In addition, accessory kits made for DJI Mini 3 Pro are available for pre-order today. The DJI Mini 3 Pro Fly More Kit retails for $189 USD and includes 2 Intelligent Flight Batteries, 1 Two- Way Charging Hub, 2 sets of propellers, and one Shoulder Bag. The DJI Mini 3 Pro Fly More Kit Plus retails for $249 USD and includes 2 Intelligent Flight Batteries Plus, 1 Two-Way Charging Hub, 2 sets of propellers, and one Shoulder Bag. All other accessories will be sold separately. For more information on all the new features, accessories, and capabilities, please visit https://www.dji.com/dji-mini-3-pro. Footnotes [1] APAS 4.0 is not available while recording 4K/48fps, 4K/50fps, 4K/60fps, 2.7K/48fps, 2.7K/50fps, 2.7K/60fps, or 1080p/120fps video. [2] When using the Intelligent Flight Battery Plus, the takeoff weight of DJI Mini 3 Pro will exceed 249 grams. Due to local laws and regulations that restrict drones at or above 250 grams, the DJI Mini 3 Pro Intelligent Flight Battery Plus is not available in all countries and regions. [3] Data is tested under FCC standards in unobstructed environments of typical interference, and only serves as a reference and provides no guarantee as to the actual flight distance. Max one-way communication distance of DJI Mini 3 Pro in countries/regions of different standards: FCC (United States, Australia, Canada, Hong Kong, Taiwan, Chile, Colombia, Puerto Rico, and other regions), 12 km; SRRC (Mainland China), 8 km; CE (UK, Russia, France, Germany, Portugal, Spain, Switzerland, Macau, New Zealand, UAE, and other regions),8 km; MIC (Japan), 8 km. [4] FocusTrack is not available while recording 4K/48fps, 4K/50fps, 4K/60fps, 2.7K/48fps, 2.7K/50fps, 2.7K/60fps, 1080p/48fps, 1080p/50fps, 1080p/60fps, or 1080p/120fps video. [5] DJI RC is currently compatible with DJI Mini 3 Pro and will expand to more drone models in the future. [6] Accessories sold separately. Availability may vary. [7] Compatible remote controllers for DJI Mini 3 Pro include DJI RC-N1 and DJI RC. Key Features - 48MP, 1/1.3" CMOS sensor - 24mm (equiv.) lens with 82.1º FOV and a fixed F1.7 aperture - 4K/60p video - Up to 4X digital zoom - H.264 and H.265 recording at 150 Mbps - D-Cinelike and Normal video profiles - Raw and JPEG image capture - OcuSync 3.0 (O3) 1080p/30p image transmission (12 km range) - Three-way obstacle avoidance (front, back, bottom) - APAS (Advanced Pilot Assistance System) and ActiveTrack 4.0 - MasterShots' cinematic capture mode - 47-minute flight time (with Intelligent Flight Plus battery) - Under 250g at takeoff (with standard battery)