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Press releise: Fujifilm Launches FUJINON XF8mm F3.5 R WR Lens Ultra-Wide Angle Prime Lens Offers Widest Focal Length in X Series Lineup VALHALLA, N.Y., May 24, 2023 - FUJIFILM North America Corporation today announced the launch of its FUJINON XF8mmF3.5 R WR Lens (XF 8mm F3.5). This lens, designed for photographers and content creators seeking an ultra-wide angle (UWA) solution, joins the XF lineup of interchangeable lenses for Fujifilm’s X Series of lightweight, compact mirrorless digital cameras. “XF8mm F3.5 is an incredibly compact, wide-angle lens that will help image makers unlock another way of creatively seeing the world,” said Lisa Baxt, marketing director, Electronic Imaging Division, FUJIFILM North America Corporation. “Its impressive wide angle of view and compact design makes it small enough to be an everyday carry item, which for photographers with specialties including landscape, architecture, or real estate is critical. We’re excited to see this lens become a must-have for everyone in the X Series family.” Main Features: FUJIFILM X Series’ widest-angle prime lens With an equivalent 35mm focal length of 12mm, XF8mmF3.5 offers the widest angle of view to date in Fujifilm’s family of X Mount lenses. Its staggering 121 degrees diagonally and 112 degrees horizontally makes it perfect for any image-making scenario that requires an especially wide field of vision. XF8mmF3.5 consists of 12 lens elements in nine groups, including three aspherical elements and two extra-low dispersion (ED) elements, thereby controlling lens distortion, spherical aberration and astigmatism to deliver advanced image-resolving performance. With XF8mmF3.5, the wide-angle lens’ characteristically short moving distance for the focusing lens is combined with the use of the Inner Focus system to achieve a fast autofocus (AF) speed as fast as 0.02 seconds1 to create dynamic action photography leveraging a full UWA perspective. As a wide-angle lens, which typically has greater-than- normal depth-of-field, its aperture can be stopped down to facilitate pan-focusing. Coupled with advanced image-resolving performance, the lens resolves all information in the frame with edge-to-edge clarity. The UWA lens depicts the content in intricate detail, e.g., tree branches and leaves in expansive wilderness or ornamental details on a building. Compact design means UWA, every day The lens’ lightweight, compact form factor provides portability, allowing users to enjoy UWA photography without being burdened with heavy or cumbersome equipment. The effective positioning of the aspherical and ED elements has enabled appropriate aberration correction and the compact and lightweight design at the same time, defying the typically large UWA lens form factor. It is just over 2 inches long, weighing approximately 7.6 ounces (215g), making it an easy everyday carry item in any photographer’s kit. Placing distortion-controlling aspherical elements at the front has effectively reduced its overall size and kept the filter thread size to the versatile 62mm, facilitating landscape photography, a popular genre for UWA lenses, and accommodating the use of a variety of filters. Dust and weather-resistant and capable of operating in low temperatures The lens barrel is weather-sealed at 10 locations to achieve dust and weather resistance and can operate in temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). The front lens element features a fluorine coating to repel water and offer protection against stains. With this added protection, users can create content virtually worry-free no matter the conditions. Pricing and Availability FUJINON XF8mmF3.5 R WR lens will be available on or around June 29, 2023 at a manufacturer’s suggested retail price of USD $799.95 and CAD $1,079.99. For more information, visit https://fujifilm-x.com/en-us/products/lenses/xf8mmf35-r-wr/. 1 Using an internal measurement method compliant with the CEPA guidelines when mounted on the mirrorless digital camera “FUJIFILM X-T4” with phase detection AF activated and the High Performance Mode turned ON

Press release: New FUJINON GF55mmF1.7 R WR Lens is Designed to Inspire GFX System Content Creators of All Types VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation announced today the launch of FUJINON GF55mmF1.7 R WR lens (GF55mmF1.7), a large-aperture prime lens offering a standard focal length of 55mm (an equivalent 35mm focal length of 44mm). Designed for a broad range of genres that include travel, street, and documentary, GF55mmF1.7 brings consistent optical quality to image makers, enabling them to deliver a wide range of photos and videos. GF55mmF1.7 features a high-speed F1.7 aperture, making it a great compliment to Fujifilm’s recently released GF80mmF1.7 R WR lens because of its similar aperture and comparatively wider focal length, with a field of view that is very similar to that of the human eye. This makes it ideal for a wide variety of applications, from intricate images with impeccable detail, to environmental portraits with wonderful balance between a subject and its out-of-focus background. “GF55mmF1.7 is designed to give image makers a versatile solution that lets them creatively shape images that make the most of our GFX System’s incredible dynamic range and unsurpassed image quality,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging and Optical Device Divisions. “Being able to make images on a GFX System digital camera at F1.7 is incredibly special – bringing an unmatched quality to the images that are created, especially when it comes to the quality of the bokeh in the image’s out- of-focus areas. It’s truly a lens made for any GFX System user and one we believe should find a permanent place in every photographer’s camera bag.” Incorporating 14 lens elements in 10 groups, including aspherical and extra-low dispersion (ED) elements, GF55mmF1.7 achieves remarkable, image-resolving performance. The provided 11 diaphragm blades create rounded bokeh, even when the lens is stopped down. The advanced lens blade design effectively controls chromatic and spherical aberrations, providing soft, creamy bokeh and detailed imagery. Key Features: Versatile Shooting with Large Aperture 55mm normal focal length provides versatility across various genres. Large F1.7 maximum aperture allows for creative control over depth-of-field. Fast and Accurate Autofocus Combines a powerful direct current (DC) motor and a GMR sensor to ensure quick, precise and near-silent autofocus (AF). Corner-to-corner sharpness is maintained across the image, even at a shallow depth- of-field. Weather-Resistant Design Weather-Resistant seals are applied in nine places to prevent dust and water from affecting lens operation. Operates at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). Weighs just 1.72 lbs (780g) and measures just 3.9 inches (99.3mm). Pricing and Availability FUJINON GF55mmF1.7 R WR lens is expected to be available in early fall 2023 at a Manufacturer’s Suggested Retail Price of $2,299.95 USD and $3,099.99 CDN. For more information on FUJINON GF55mmF1.7, please visit https://fujifilm-x.com/en- us/products/lenses/gf55mmf17-r-wr/.

Press release: Fujifilm Unveils FUJINON XF56mmF1.2 R WR Mid-Telephoto Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation today announces the launch of the new FUJINON XF56mmF1.2 R WR (XF56mmF1.2 R WR) weather-resistant, mid-telephoto prime lens, XF56mmF1.2 R WR, offering the 35mm equivalent focal length to an 85mm lens, is successor to the popular FUJINON XF56mmF1.2 R lens, and now features significant improvements from that prior model in minimum focusing distance, image-resolving performance and beautiful rendering of out-of-focus background. “XF56mmF1.2 R WR is the first Fujifilm X Mount lens to feature an almost perfectly circular aperture, even at F4 or F5.6, resulting in a clean edge along a highlight, with minimal aberrations and distractions, that is especially pleasing when it is out of focus. This design allows beautiful bokeh with busy backgrounds melting away from their subjects to create an isolating effect untouched by any other lens,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “The new XF56mmF1.2 R WR lens offers a wide variety of creative applications such as portraits, weddings, street photography, table-top, and commercial photography -- all situations that demand precise control over depth-of-field.” Main product features Outstanding image-resolving performance and stunning bokeh The lens design, consisting of 13 elements in eight groups including two aspherical elements and one ED element, suppresses various types of aberration including chromatic aberration and spherical aberration to achieve edge-to-edge image sharpness and smooth bokeh. The eight elements used in the focusing group take high-refractive technology from FUJINON cinema lenses to minimize chromatic, spherical, and comatic aberrations. In particular, this technology helps to minimize light bleed within highlights, boosting image quality and subject detail to achieve advanced image resolution. XF56mmF1.2 R WR is the first Fujifilm X Mount lens to use 11 diaphragm blades to achieve a near-perfect circle in the aperture¹, even at F4 or F5.6. A fast, mid-telephoto lens for a wide range of creative applications With a 56mm focal length (equivalent to 85mm in the 35mm format) and the open aperture of F1.2, XF56mmF1.2 R WR is a perfect choice for portraiture, as it provides clear separation of the subject from its background. In addition, the minimum focusing distance has been reduced from its predecessor version to just 50cm², due to improved resolving capability at minimum object distance (MOD). The reduced distance allows users to enjoy the appeal of this fast, mid- telephoto prime in a wide variety of situations beyond portraits, such as table-top, product and commercial photography. Autofocus (AF) function driven by an evolved direct current (DC) motor for speed and accuracy A DC motor is used to drive the focusing group of eight elements and the aperture unit for precise AF, necessary to achieve XF56mmF1.2 R WR’s advanced image resolution from MOD and beyond. The lens can attain focus quickly and accurately to freeze a decisive photo opportunity even when photographing with a shallow depth-of-field. Also, an added feature of the bearing mechanism successfully minimizes friction that may arise when the DC motor is driving lens elements, to nearly eliminate motor noise and the impact on video/audio recording quality. Protected from dust and moisture This compact and lightweight lens weighs just 15.69 ounces (445g) and measures nearly 3 inches (76mm). The lens barrel is weather-resistant in 9 places to ensure dust- and weather- resistance as well as the ability to operate at temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water and offer protection against stains, fingerprints and other marks. Pricing and Availability XF56mmF1.2 R WR is expected to be available in late September 2022, at a manufacturer’s suggested retail price of $999.95 USD and $1,275 CDN. For more information about XF56mmF1.2 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/xf56mmf12-r-wr/. Footnotes ¹ As of September 8, 2022 ² Distance from the sensor surface; The minimum distance from the front end of the lens is approximately 41cm. Specs: Lens type - Prime lens Max Format size - APS-C / DX Focal length - 56 mm Lens mount - Fujifilm X Aperture Maximum aperture - F1.2–16 Minimum aperture - F1.2–16 Aperture ring -Yes Number of diaphragm blades - 11 Aperture notes - Rounded blades Optics Elements 13 Groups 8 Special elements / coatings Two aspherical and one extra-low dispersion elements. Focus Minimum focus - 0.50 m (19.69″) Autofocus - Yes Full time manual - Yes Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 445 g (0.98 lb) Diameter - 80 mm (3.15″) Length - 76 mm (2.99″) Sealing - Yes Colour - Black Filter thread - 67 mm Hood supplied - Yes Tripod collar - No