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Found 14 results


    Sony A7 III Announcement

    Sony has presented yet another version of its top camera in the universal version - a7 III model. The latest generation of the successor of a7 II is supposed to be the nail in the coffin of DSLR's - at least, that's what the most devoted fans of the company say ;-) However, we can be sure that the price-possibilities ratio should attract all of the undecided people who want to check mirrorless Sony cameras. 1). Sony A7 III The camera is equipped with a new 24.2Mp BSI CMOS Exmor R sensor, which is to offer the 15-grade dynamic system and better color reproduction. The sensor can also work within the ISO sensitivity range of ISO 100-51200 (which can be extended to ISO 50-204 800). The sensor has, of course, 5-axis stabilization with the effectiveness of 5 EV. The BIONZ X processor enables work with the speed of 10f/s (8f/s in the electronic shutter mode) and saving up to 177 JPEG photographs and 89 RAW photographs during ones shooting. In contrast to the predecessor, we can use the menu while processing photographs. 2). Sony A7 III The autofocus is an effective system based on 693 phase-detection points and 425 contrast-detection points, which cover 93% of the frame. The autofocus is supposed to effectively track the eye of the photographed person in the continuous shooting mode AF-C. 3). Sony A7 III As could be expected frorm the Alfa series, the camera is also equipped with advanced video functions. It enables full-frame video recording in 4K (3840 x 2160 pixels) with the speed of 30f/s (unfortunately, not 60f/s). We also have flat profiles S-Log 2 and S-Log 3 at our disposal, which give us more possibilities of color grading in post production. In addition, we can record Full HD files with the speed of 120f/s, the bit rate of 100 Mb/s and full autofocus support, which enables the recording of films in 5x slow motion. We can also use the HLG (Hybrid Log-Gamma) profile, which facilitates the creation of HDR films. 4). Sony A7 III When it comes to the construction, the new model is almost identical to Sony a7R III. The body is fully made of magnesium and it has new seallings. We have a 3'' LCD touch screen, which cannot be used to browse through menu. The 2.36Mp electronic viewfinder is known from the previous version (a7R III has been equipped with the 3.6Mp viewfinder). Besides that, we have a new SD memory card slot and an additional USB-C connector, which can be used to power and charge the camera. It is also worth mentioning new buttons and a knob, which are much more precise than they used to be. 5). Sony A7 III The new Sony a7 III will appear on the market in April. Its price is very attractive - $1999 for the body and $2200 in a set with the 28-70mm f/3.5-5.6 OSS lens.
  2. Zeiss is rumored to announce a new Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount: Official announcement is expected in the first half of 2018 (probably around February) Filter diameter: 52 mm Shortest shooting distance: 25 cm Weight: 393 g Expected price: €1,299 via Photorumors.com
  3. The new Sony FE 400mm f/2.8 GM OSS lens is expected to be released in the Summer of 2018. B&H currently lists the lens shipping date as September 2018. Via SonyAddict

    Sony G Series CFast 2.0 Announcement

    Today, Sony presented the newest series of CFast 2.0 cards, which have been designed bearing in mind the most demanding photographers and filmmakers. G Series, thanks to the used solutions, is supposed to increase the effectiveness of the most modern and advanced cameras to the maximum level. New Sony cards will enable us to save data with the speed up to 510 MB/s, and read data with the speed be up to 530 MB/s. However, to achieve this result, one will have to used the latest card readers. The new cards are also supported by VPG1303 (Video Performance Guarantee), thanks to which new data carriers are supposed to be perfect for stable recording in 4K. 1). Sony G Series CFast 2.0 Apart from that, the cards are waterproof and protected against the influence of static discharge. In the case of incidental deletion of the photographs, Sony File Rescue will enable us to quickly retrieve the deleted photographs and films. Sony G Series CFast 2.0 cards are to appear on sale in the first quarter of the next year – at first, only on the Asian market. The cards will be available in 3 versions: 32GB, 64GB and 128GB and will retail at $120, $200, and $350 respectively.
  5. Samyang Lens Station for Sony E-mount Officially Announced This is a new Samyang Lens Station for Sony E-mount listed on the company's official website.

    Sony FE 24-105mm f/4 G OSS Announcement

    Today, a new Sony FE 24-105mm f/4 G OSS, the newest G Lens representative, also had its premiere. Exceptional image quality, quick and precise autofocus, and compact construction are the greatest advantages of the new lens. The lens consists of 17 elements, placed in 14 groups. Among them there are four aspheric lenses, including two incredibly precise AA lenses. The front lens has a fluorine coating, which prevents the settling of dust, water, grease, and other forms of contamination. 1). Sony FE 24-105mm f/4 G OSS The lens uses DDSSM (Direct Drive SSM) autofocus, which enables to move the groups of lenses responsible for focus adjustment in a quick, precise, and quiet way. The used autofocus should also fulfil its role not only during photographing, but also during film-making. 2). Sony FE 24-105mm f/4 G OSS with Sony A7r The presented FE 24-105 mm f/4 G OSS model has the dimensions of 113x83mm and it weighs 663g, which makes it one of the smallest and lightest lenses in its class. Apart from that, the tubus has been sealed and it is resistant to dust and moisture. The universality of the lens is additionally increased by elements such as a focus memory button with the function defined by the user, or the minimum focus distance of 38cm. The lens will be available on sale in November. It will cost around $1300.

    Sony A7R III Announcement

    Without a doubt, today was a day of premieres. The most important premiere was for sure the announcement of a new Sony A7r III, the camera for which we had to wait for 2 years, and about which we’ve been hearing rumors for the last few months. The newest camera is to have better image quality and it is supposed to be significantly faster and more effective than its predecessor. The third generation of a full-frame mirrorless Sony camera is equipped with 42.2-MP CMOS Exmor R sensor, which was designed in BSI (Back Side Illumination – similarly to Nikon D850) technology. The sensor has 5-axis stabilization and is supposed to have the efficiency of 5.5 EV. The sensor does not have a low-pass filter, which should influence quality and detailedness of photographs. Pixel Shift Multi system is also used in the camera. It uses 5-axis stabilizer to take photographs with very high resolution. When you turn on this mode, the camera will precisely move image processor by 1 pixel, as a result of which four independent images, mutually moved by 1 pixel, will be registered. The images will have around 169.6 Mp altogether. Then these four images can be joined together in the mentioned “Imaging Edge” software package. 1). Sony A7R III with Sony FE 24-70mm f/2.8 GM BIONZ X processor has been modernized when compared to its predecessor. It is supposed to be around 1.8x more efficient. The camera can work within the ISO range of 100-32.000, which can be extended to ISO 50-102.400. 15-grade dynamic range in low sensitivities is also impressive. With the use of the new camera, we will be able to take photographs with the speed up to 10f/s, with full focus and exposition automation, both in the mechanical shutter mode and in the electronic shutter mode. The system of low-vibration shutter is also a novelty. It reduces the amount of vibrations and prevents image blurring in all modes, also during continuous shooting. During one series, one can take up to 76 JPEG/RAW photographs or up to 28 RAW photographs without compression. Low-vibration shutter is also a novelty. It reduces the amount of vibrations and prevents image blurring in all modes, also during continuous shooting. 2). Sony A7R III Focus adjustment system in Sony AR7 III includes 399 phase-detection AF points placed in focal length plane, which cover around 68% of image area. 425 contrast-detection AF points are also available - 400 more than in the previous generation’s version of this mirrorless camera. The autofocus system also works in zoom mode. 3). Sony A7R III When it comes to the construction, the camera has not undergone many changes. A direction joystick used to choose focus areas has been added. The body, similarly to is predecessor’s, is made of magnesium and it is fully sealed. The camera is also equipped with a bright electronic viewfinder OLED Tru-Finder, with high resolution of around 3.686 million points. We can also choose the speed of its refreshing from 60 up to 120 fps. The main screen has been designed in WhiteMagic technology, which is to improve visibility on sunny days. We can also choose the quality of the image displayed on a viewfinder and on the screen. The camera also possesses 2 memory card slots, one of which operates with SD (UHS-II). Working time of a rechargeable battery has increased significantly, because the new camera is powered by Sony battery from Z series, which has 2.2 times more capacity than a rechargeable battery from W series, which was used in the previous body. 4). Sony A7R III Many people will be interested in the film-making functions of the new Sony A7R III. The camera enables recording in 4K (3840x2160 pixels) with the use of full width of a full-frame image processor. A generated image is made smaller to 4K, which influences image quality in a very positive way. In addition, we have gamma curves - S-Log2 and S-Log3. There is also a new HLG (Hybrid Log-Gamma) format which enables us to use “Instant HDR” work organization system in the camera and display 4K HDR images on the TV sets compatible with HDR (HLG) technology. The camera also enables registering material in Full HD, with the speed of 120fps, with focus tracking. 5). Sony A7R III with Sony FE 24-70mm f/2.8 GM Sony A7R III will be available on sale at the end of November. It will cost $3200.

    Sony FE 12-24mm f/4 G Announcement

    Together with the FE 16-35mm f/2.8 GM lens, Sony also presented a second one – this time, a super wide-angle FE 12-24mm f/4 G zoom, which is, at the moment, the widest lens of the producer. The lens is mainly intended for interior, architectural and landscape photography, and it should also fulfil its role in recording films. The optical lens of Sony FE 12-24mm f/4 G consists of 17 elements placed in 13 groups. Advanced aspherical lenses (4 elements) as well as low-dispersion ones (4 elements) have been applied. Nano AR coating as well as the fluorine coating of the front element have been used. 1). Sony FE 12-24 mm f/4 G with Sony Alpha a7R The lens is equipped with a smaller, 7-blade aperture, and only one ultrasonic DDSSM motor is responsible for adjusting focus. The lens is sealed and it weighs 566g, having the dimensions of 87x117mm. These are really compact dimensions for a full-frame lens with such parameters. Sony FE 12-24 mm f/4 G is to appear on sale in July and it will cost $1700.

    Sony FE 16-35mm f/2.8 GM Announcement

    Sony FE 16-35mm f/2.8 GM from the professional G Master series is a new lens intended to be used in landscape and architectural photography. The optical system consists of 16 elements placed in 13 groups, including 5 aspherical lenses and 2 made of low-dispersion glass. Such a solution is to ensure perfect focus within the whole frame view and minimize chromatic aberration. Additionally, the lenses are covered with Nano AR coatings, which are supposed to reduce light reflection and ensure high contrast. The front lens is additionally covered with a fluorine coating, which makes it easier to clean the lens from dirt and other forms of contamination. 1). Sony FE 16-35mm f/2.8 GM with Sony Alpha a7R Similarly to other lenses from the G Master series, Sony used a 11-blade aperture. A well-known system of two ultrasonic DDSSM motors is responsible for adjusting focus. The whole construction is, of course, sealed and it weighs 680g, which is a good result for such a professional lens. 2). Sony FE 16-35mm f/2.8 GM The lens is to appear on sale in August and it will cost $2200.

    Sony FE 100-400mm f/4.5-5.6 GM OSS Announcement

    The Sony FE 100-400mm f/4.5-5.6 GM OSS lens had its premiere along with the Sony A9 camera. This superzoom has been designed for sports and nature photographers. The lens consists of 22 elements placed in 16 groups, including 3 elements made of low-dispersion glass. As would be expected of a professional construction from the G Master series, the lens is equipped with a very fast autofocus which includes 2 Direct Drive SSM servo motors. 1). Sony FE 100-400mm f/4.5-5.6 GM OSS Considering its parameters, the lens is light (1.39kg) and quite compact. The construction is, of course, fully sealed. The lens is to appear on sale in July 2017 and it will cost $2500.

    Sony A9 Announcement

    The rumors concerning a new Sony camera, which was supposed to be an alternative for the most expensive Nikon and Canon reflex cameras, have been spreading within the last few weeks. Yesterday Sony presented its newest baby - the A9 model. We had to wait for it for several years, but it appears that Sony presented the camera which will be the leading one when it comes to cameras for sports photography and all kinds of reportage, at least for the time being. A troubling thing is the lack of lenses for such types of photography in the Sony system, but let's omit this detail in this particular article... The camera has been equipped with the 24-megapixel sensor in the Stacked CMOS technology, for the first time in the history of digital cameras. It works within the 100-51200 range of sensitivity, which can be extended to 50-204800. The sensor also possesses a five-axis image stabilization. The whole thing works under a new BIONZ X processor. 1). Sony A9 Sony A9 has the autofocus equipped with 693 phase detection points, which covers 93% of the frame and makes 60 measurements per second. Focus points can finally be adjusted with the use of a joystick. We also have a folding touch screen with the resolution of 1.44MP. Apart from that, Drive dial, AF mode switch and "AF-ON" button appeared on the body, which will facilitate quick and dynamic work. 2). Sony A9 Undoubtedly, the strongest point of the new camera is a serial shot mode, which enables taking photos with the speed up to 20fps, with full autofocus support. For the first time, the photos can be taken without any blackout, which accompanies all reflex cameras. While taking photos in a serial shot mode, we have an impression of recording a movie. In this mode we will be able to take up to 241 RAW photos and 362 JPG photos. The camera is also equipped with a new, big electronic viewfinder with the resolution of 3.68MP, 0.78x zoom and a frame rate of 120 fps. 3). Sony A9 Movie mode makes it possible to record movies in the maximum quality of 4K (3840x2160). The image is sampled from the sensor with the 6K resolution, thanks to which we get a perfect image quality in the end. The camera also possesses a bigger battery enabling one to extend the working time by 2.2 times, 2 slots for SD cards and Ethernet port. 4). Sony A9 with Sony FE 24-70mm f/2.8 GM Lens The camera will appear on sale in May and it will cost $4500 per body.

    Sony HVL-F45RM Speedlight Announcement

    Sony HVL-F45RM speedlight also had its premiere today. The flash is characterized by a guide number of 45 at ISO 100 and flash duration within 0,1-2,5 seconds. Thanks to the HSS function, the flash cooperates with short shutter speed. 1). Sony HVL-F45RM Speedlight The speedlight has head, which can be rotated within 360 degrees, a supporting LED diode with the temperature of 5500K and the power of 400 lux. We also have a built-in, pull-out reflector at our disposal. The whole construction is also sealed. 2). Sony HVL-F45RM Speedlight with Sony Alpha 7r Sony HVL-F45RM speedlight is powered by 4 AA batteries, which enable around 200 speedlights. The speedlight will be available for sale in the spring, and it will cost around $400.

    Sony FE 85mm f/1.8 Announcement

    The second Sony lens which is having its premiere today is Sony FE 85 mm f/1.8. The lens will be a bit (four times) cheaper version of a perfect Sony FE 85 mm f/1.4 GM portrait model. 1). Sony FE 85mm f/1.8 Its optical system consists of 9 lenses placed in 8 groups, and only one lens is a special one with an ED coating, which is to ensure better reproduction of colors. 2). Sony FE 85mm f/1.8 - Construction Apart from that, we get a 9-blade aperture, which can be shut up to the value of f/22. A double linear motor will be responsible for the autofocus work. Sony FE 85 mm f/1.8 weighs 370g and enables you to mount filters of 67mm diameter. Unfortunately, the construction is not sealed. 3). Sony FE 85mm f/1.8 and Sony Alpha 7II The lens will be on sale on in March, and it will cost $600.

    Sony FE 100mm f/2.8 STF GM OSS Announcement

    Today Sony presented a unique Sony FE 100 mm f/2.8 STF GM OSS portrait lens with a built-in apodizing filter (Smooth Trans Focus), which is to guarantee exceptionally malleable reproduction of blurriness. 1). Sony FE 100mm f/2.8 STF GM OSS The lens is built of 14 elements placed in 11 groups. It consists of APD, and ED lenses as well as of one aspherical lens mentioned above. Additionally, the lens has a 11-blade aperture, which will certainly magnify the separation of background from foreground. 2). Sony FE 100mm f/2.8 STF GM OSS - Construction Sony FE 100 mm f/2.8 STF GM OSS is equipped with an ultrasonic autofocus drive, which is optimized for the system of phase detection used in mirrorless cameras as well as image stabilization - Optical Steady Shot. 3). Sony FE 100mm f/2.8 STF GM OSS - Vibration Reduction Element The lens is sealed, it weighs 700g, and should be on sale in March. Its suggested price is $1500.