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  1. Press Release: THE NIKKOR Z 28-75mm f/2.8 IS THE AFFORDABLE GATEWAY TO FAST APERTURE AND FULL FRAME FIDELITY Nikon Also Announces Development of the NIKKOR Z 800mm f/6.3 VR S Super Telephoto Prime Lens MELVILLE, NY (December 13, 2021) – Today, Nikon Inc. announced the NIKKOR Z 28-75mm f/2.8, the latest lens to expand the impressive NIKKOR Z portfolio, putting the potential for boundless creativity and maximum versatility into the hands of enthusiasts. The NIKKOR Z 28-75mm f/2.8 is an affordable and appealing choice for those ready to step up to a full-frame medium zoom lens with the benefits of a constant f/2.8 aperture including gorgeous, softly blurred backgrounds and excellent low light capability. “Since the beginning of this year, we have announced numerous NIKKOR Z lenses for all levels of creators, which have been commended for their unrivaled quality and edge-to-edge sharpness,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Now we are continuing this winning streak by adding an extremely enticing option for enthusiasts in the rapidly growing full-frame market.” The new NIKKOR Z 28-75mm f/2.8 is an attractive value for all types of photographers and creators, providing a lightweight lens with a versatile focal range and an f/2.8 constant aperture, all for an affordable price. Capable of everything from impressive portraits with a soft background blur to extremely detailed landscape photos, striking low-light ambience or a small-footprint video production, the 28-75mm f/2.8 covers it all. The fixed aperture of f/2.8 enables a pleasing depth of field with natural bokeh to emphasize the focus on the subject. The lightweight lens weighs only 1.2lbs (565g), making it incredibly easy to pack, carry casually or wield for an all-day event. When paired with a Nikon Z 5, the new 28-75mm f/2.8 creates a compelling combination as a carry-anywhere, cost-effective full-frame kit, or paired with the Z 6II to step up content creation to the next level. The NIKKOR Z 28-75mm f/2.8 offers many of the benefits of its highly acclaimed sibling, the NIKKOR Z 24-70mm f/2.8 S. While both lenses are extremely versatile options and serve as staples in every photographer’s bag, the 28-75mm f/2.8 is approximately 30% lighter with a slimmer profile. The lens features a control ring for maximum customization, and excels in video creation due to minimal focus breathing and near-silent operation. The new 28-75mm f/2.8 also features a minimum focusing distance of only 0.19m (at 28mm), making it a great option for cuisine, table-scapes and intricate fashion. Primary features of the NIKKOR Z 28-75mm f/2.8: The NIKKOR Z 28-75mm f/2.8 delivers incredible sharpness and a bright f/2.8 aperture, affording the ability to shoot in low light or produce images with a natural and pleasing bokeh. The lens weighs only 1.2 lbs oz (565g), which is 8.4 oz lighter than the NIKKOR Z 24-70mm f/2.8 S. In addition to its portability, the lens is well-suited for gimbal use for content creation and video productions. The minimum focus distance of 0.62ft (0.19m) allows users to capture intricate details. By employing a stepping motor (STM) with superior response, the lens quickly focuses on moving subjects during still-shooting or video recording. The extremely quiet STM greatly reduces the level of lens drive and operational sounds during focusing and video recording. With the control ring, users can focus manually or change ISO sensitivity, aperture and exposure compensation in stills and video. The smooth rotation enables precise focus control. The knurling employed improves operation. The lens is sealed to prevent dust and water droplets from entry, enabling use in everyday circumstances without worry.* It also features effective antifouling coating for easy cleaning. Development of the NIKKOR Z 800mm f/6.3 VR S Nikon is pleased to announce the development of the NIKKOR Z 800mm f/6.3 VR S, a super-telephoto prime lens for full-frame (Nikon FX-format) Nikon Z mirrorless cameras. The NIKKOR Z 800mm f/6.3 VR S is an S-Line lens, delivering powerful rendering with outstanding resolution while thoroughly reducing color bleeding. By adopting a PF (Phase Fresnel) lens that enables a compact and lightweight body, it is highly portable despite being a super-telephoto lens. With its high rendering performance and superb mobility, this lens will be an excellent choice for many types of photographers ranging from advanced amateurs to professionals. Pricing and Availability The NIKKOR Z 28-75mm f/2.8 lens will be available in early 2022 for a suggested retail price (SRP) of $1199.95**. Additional information about the NIKKOR Z 800mm f/6.3 VR S will be available at a later date. For more information about the latest Nikon products, including other NIKKOR Z lenses and the complete collection of Z series cameras, please visit nikonusa.com. Nikon Nikkor Z 28-75mm F2.8 specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 28–75 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 15 Groups - 12 Special elements / coatings - Three aspherical elements, one ED element, one Super ED element Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 565 g (1.25 lb) Diameter - 75 mm (2.95″) Length - 121 mm (4.76″) Zoom method - Rotary (extending) Power zoom -No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Hood product code - HB-93A Tripod collar - No
  2. Press release: Irix 30mm f/1.4 Irix brand announces new photographic lens with 30mm focal length! The newest Irix 30mm f/1.4 lens is a product based on the 30mm Cine model, and therefore intended for the much more demanding film industry market. The entire optical structure of the lens is identical in both versions - the main emphasis here is on the vividness of the image. Of course, the photographic version has a completely different housing, while retaining the optical properties of the cine version. Irix 30mm f / 1.4 - main features: Beautiful Bokeh Fast f/1.4 Aperture Rear focusing Weather-sealed construction Aperture control from the camera Focus confirmation on the Camera Compatible with PASM semi-automatic modes Full record of exposure parameters in EXIF 61,9 degree field of view "Focus Lock" function 140-degree rotation angle of the focus ring Reinforced internal structure 86mm filter mounting front thread Mounts: Nikon F, Canon EF, Pentax K Optical properties The Irix 30mm F / 1.4 features a modern optical design that includes 3 ultra-low dispersion glass elements, 2 high reflectance glass elements and one aspherical lens. There are a total of 13 elements in 11 groups that provide sharp details, vivid colors and ultra-low distortion - 0.95%. However, what deserves special attention is the smoothness and “cine look” of the image it offers. The lens is designed to work with 35mm full frame sensors. It is worth emphasizing the use of a new, 11-blade design aperture with rounded edges, which ensures a pleasant and very vivid background blur. It works in the range of f/1.4 to f/16. DRAGONFLY Version - Characteristics The lens housing is a continuation of the Dragonfly manufacturing standard known from earlier Irix models (45mm and 150mm). It’s most important aspects are: Reinforced internal structure based on metal elements Scratch-resistant lens finish Anti-slip focusing ring with special finish for easy operating Engraved markings filled with UV-reactive paint Sealings to protect against dust and water Hardcase included Focusing Ring A special focusing ring with a characteristic shape has become a kind of hallmark of Irix 150mm and 45mm lenses. Many of our clients pay attention to the convenience it provides. The newest Irix 30mm is following same way. Special texturing and properly selected rubber material which covers it, allows for reliable and precise focusing. Dedicated emboss lets you to feel the ring’s position. This makes focusing even easier! "Focus Lock" function The Focus Lock function is also a hallmark of Irix lenses - it allows you to lock the focusing ring in a specific position. It’s especially useful when you want to keep a specific distance to the photographed object (zone-focusing) or you want to keep perfect focus at infinity in landscape photography or astrophotography. Designed for any challenge Irix customers often use their lenses in extremely difficult conditions. Therefore, the construction of the Irix 30mm f/1.4 lens had to meet their needs. Only the best materials were used. The guarantee of operation in all conditions is ensured by a system of seals located in key places of the lens, and rear focusing - thanks to which the lens does not change its dimensions while focusing. These properties allow not only to work in difficult conditions, but also guarantee the cleanliness of the mirror chamber and the sensor of the camera you are using. Available mounts The Irix 30mm f / 1.4 lens will be available with Nikon F, Canon EF and Pentax K mounts. Price and availability The lens will be available for sale in October 2021, we will inform you about exact availability and pricing in a separate press release.
  3. Press Release: ICONIC STYLE, CUTTING-EDGE PERFORMANCE: THE NIKON Z fc FUSES TIMELESS DESIGN WITH MODERN MIRRORLESS TECH Nikon’s Newest Mirrorless Camera Complemented with an Assortment of New Compact NIKKOR Z Lenses MELVILLE, NY (June 29, 2021) – Today, Nikon announced the Z fc, a DX-format camera that combines the latest mirrorless technology with classic design and functionality. It’s the compact and lightweight everyday companion that evokes both the urge to create and to take the time to embrace the moment. Featuring a heritage-inspired design, satisfying analog controls and craftsmanship that’s both unique and functional, the Z fc is built to be a thoroughly modern camera that’s simply a joy to use for everything from stunning street snaps, self-portraits, vlogging or 4K UHD video content. Nikon has also announced two stylized lenses to complement the compact nature and aesthetic of the camera, plus additional NIKKOR Z lenses coming this year with a focus on small size and big performance. “The Z fc is the kind of camera many have been waiting for, and that only Nikon could create. It’s exceptionally slim, yet offers superb image quality and features, with iconic styling and precise tactile controls. It’s a joy to carry and use for casual street photography, streaming, or just living in the here and now,” said Jay Vannatter, Executive Vice President, Nikon Inc. “It’s no coincidence that we are also announcing a variety of compact lenses alongside the camera to perfectly complement the iconic aesthetic.” Fusion of Classic Design + Z Series Technology The Z fc embraces both Nikon’s heritage and our future with the powerful Z mount to create something truly beautiful; it’s a distinctly designed camera that has the performance to keep pace, but also serves as a reminder to appreciate the moment. An Iconic Design: Inspired by the popular Nikon FM2 film SLR, the camera affords shooting with analog tactile dials with satisfying clicks for precise control. The compact and lightweight camera gives enthusiasts and casual photographers alike the option to explore their creativity and go fully automatic or manual with mechanical dials for shutter speed, ISO and exposure compensation. Meticulously Crafted: The exterior of the camera is wrapped in a leather-tone material that offers an impeccably premium feel with a thoughtful blend of black and satin silver elements. It’s a familiar design that focuses on the harmony of style and functionality, with intricate details like carved aluminum dials, engraved lettering and a circular eyepiece surrounding the bright electronic viewfinder. Explore New Angles: The Vari-Angle touchscreen LCD flips out to face the user and automatically adjusts for self-portraits, working on a tripod or holding at waist level for creative angles. High Resolution: 20.9-MP CMOS sensor is paired with the EXPEED 6 engine to provide clean, professional quality videos and stills, even in low light. From a sunny hike or twilight cityscape, users will appreciate exceptional clarity, magnificent color reproduction and minimal noise in nearly any situation. Focus Fast: The 209-point hybrid AF system has you covered, recognizing approximately 87% of the frame horizontally and 85% vertically for precise focusing and tracking throughout more of the frame. Rapid Eye-Detection AF for people and animals enable users to sharply capture the eyes of people and pets, even when they’re moving. Eye-Detection AF is also now available in the wide-area AF (L) mode, making it easy to select the area to prioritize focus. Advanced Video Features: The Z fc has convenient video features creators want, like 4K UHD video and a variety of frame rates. Focus is rapid yet smooth, with full-time AF that locks onto eyes and faces in the frame. Slow motion can easily be created with the 1080p/120p setting or the 4x/5x in-camera slow motion modes. A built-in interval timer also allows for the convenient creation of 4K timelapse movies. Keep Streaming: When connected via USB-C, the camera receives power, giving the ability to operate the camera continuously, which is beneficial for streaming, video production, timelapse creation and more. The Nikon Webcam Utility is available as a free download for all users of the Z fc and many other Nikon cameras. The Z fc is Designed Around Nikon’s Revolutionary Z Mount: The widest lens mount of any comparable camera system means more light, and more light means more sharpness, contrast, accurate focus, low light performance and image quality. Low Light Ability is at Your Fingertips: When operating the dedicated ISO dial, discover photos and videos with minimal noise, clear details and texture. The ISO sensitivity ranges from 100 up to 51,200*1 (expandable up to 204,800), allowing for faster shutter speeds in lower light to reduce blur and reveal striking nighttime visuals. Creativity Made Easy: The Z fc can operate in fully automatic mode, and users can use the exposure compensation dial in auto mode to quickly adjust brightness for a custom look. Users also have access to 20 picture controls to add creative or dramatic flair and emphasis to images and video. Always Connected with Nikon SnapBridge*2: Automatically send photos and videos to your phone or tablet for sharing, or use Nikon SnapBridge app as a remote control. The camera’s firmware can also be updated directly from the app. Premium Construction: The classic design is built with a lightweight magnesium alloy frame with consideration to dust and drip resistance. The extraordinarily small and flattened profile is convenient to carry and fits easily into bags. The controls are well thought out, with most settings available at a glance, including aperture through the top display panel. Choose Your Style: In addition to the retro black and silver, the Z fc will be available in six additional color options to vibe with any personal style; white, coral pink, mint green, sand beige, amber brown and natural gray. More NIKKOR Z Lenses As the family of NIKKOR Z lenses rapidly expands, Nikon is releasing a variety of small, high performance FX and DX-format lenses. These lightweight lenses are easy to carry every day, and pair perfectly with the new Z fc as well as other Z series cameras. NIKKOR Z DX 16-50mm f/3.5-6.3 VR: This is a stylized version of Nikon’s smallest lens, created with a satin silver finish to complement the Z fc. It’s an ultra-thin DX-format lens with a convenient wide-to-standard zoom range from 16mm to 50mm (24-75mm equivalent). It serves as a great walk-around lens for a wide variety of scenes ranging from landscapes, snaps, and portraits to tabletop photos. NIKKOR Z 28mm f/2.8 (SE): Nikon’s first ultra-compact and lightweight NIKKOR Z prime checks all the right boxes – it’s fast, fun and affordable. The NIKKOR Z 28mm f/2.8 (SE) will be first released as a special edition lens for the Z fc. This is the lightest FX lens yet, with a design inspired by classic NIKKOR glass to match the Z fc’s unique finish. The lens offers a standard angle of view (42mm-equivalent when attached to a DX body) that is ideal for shooting portraits and still photography with gorgeous, blurred backgrounds and excellent low-light performance. A standard edition of this lens is planned to be available within the year, along with the 40mm f/2.0 compact prime that is currently in Development of NIKKOR Z DX 18-140mm f/3.5-6.3 VR: Nikon is pleased to announce the development of the NIKKOR Z DX 18-140mm f/3.5-6.3 VR, a high-power 7.8x zoom lens for APS-C format (Nikon DX-format) mirrorless cameras. The lens is scheduled for release during 2021. This will be a versatile lens for users looking to capture wide-angle to telephoto focal lengths as well as at short distances. Pricing and Availability The Nikon Z fc will be available in classically styled black and silver starting late July 2021 (US) in a variety of kit configurations; the body-only will be available for a suggested retail price (SRP)* of $959.95, or paired with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens for $1,099.95 SRP. The silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens will be available separately starting in late July for $299.95 SRP. The NIKKOR Z 28mm f/2.8 (SE) special edition lens will be available in a kit with the Z fc camera for $1,199.95 SRP starting in late July, and sold separately starting in fall 2021 for $299.95 SRP. The six additional color options will be available in limited supply as a kit with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR for $1,199.95 SRP and will be sold exclusively through nikonusa.com. For more information about the latest Nikon products, including the new NIKKOR lenses and the entire Nikon Z series, please visit nikonusa.com. *1 - The maximum standard sensitivity for video recording is ISO 25600. *2 - The Nikon SnapBridge app can be downloaded free of charge from the App Store® and Google Play™. See Nikon's website for further information. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Nikon Z fc specifications: Price MSRP $959 (body only), $1099 (w/16-50mm lens), $1199 (w/28mm lens) Body type Body type - SLR-style mirrorless Body material - Magnesium alloy Sensor Max resolution - 5568 x 3712 Image ratio w: h - 1:1, 3:2, 16:9 Effective pixels - 21 megapixels Sensor photo detectors - 22 megapixels Sensor size - APS-C (23.5 x 15.7 mm) Sensor type - CMOS Processo - rExpeed 6 Color spaces - RGB, Adobe RGB Color filter array - Primary color filter Image ISO - Auto, 100-51200 (expands to 100-204800) Boosted ISO (minimum) - 100 Boosted ISO (maximum) - 204800 White balance presets - 8 Custom white balance - Yes (6 slots) Image stabilization - No Uncompressed format - RAW JPEG quality levels - Fine, normal, basic File format JPEG (Exif v2.31) Raw (12 or 14-bit NEF) Optics & Focus Autofocus Contrast Detect (sensor) Phase Detect Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View Autofocus assist lamp - Yes Manual focus - Yes Number of focus points - 209 Lens mount - Nikon Z Focal length multiplier - 1.5× Screen / viewfinder Articulated LCD - Fully articulated Screen size - 3″ Screen dots - 1,040,000 Touch screen - Yes Screen type - TFT LCD Live view - Yes Viewfinder type - Electronic Viewfinder coverage - 100% Viewfinder magnification - 1.02× (0.68× 35mm equiv.) Viewfinder resolution - 2,360,000 Photography features Minimum shutter speed - 30 sec Maximum shutter speed - 1/4000 sec Exposure modes Program Aperture priority Shutter priority Manual Built-in flash - No External flash - Yes (via hot shoe) Flash modes - Front-curtain sync, slow sync, rear-curtain sync, red-eye reduction, red-eye reduction with slow sync, off Flash X sync speed - 1/200 sec Drive modes Single frame Continuous L Continuous H Continuous H (extended) Self-timer Continuous drive - 11.0 fps Self-timer - Yes Metering modes Multi Center-weighted Highlight-weighted Spot Exposure compensation - ±5 (at 1/3 EV steps) AE Bracketing - ±5 (2, 3, 5, 7 frames at 1/3 EV, 1/2 EV, 2/3 EV, 1 EV steps) WB Bracketing - Yes Videography features Format - MPEG-4, H.264 Modes 3840 x 2160 @ 30p, MOV, H.264, Linear PCM 3840 x 2160 @ 25p, MOV, H.264, Linear PCM 3840 x 2160 @ 24p, MOV, H.264, Linear PCM 1920 x 1080 @ 120p, MOV, H.264, Linear PCM 1920 x 1080 @ 100p, MOV, H.264, Linear PCM 1920 x 1080 @ 60p, MOV, H.264, Linear PCM 1920 x 1080 @ 50p, MOV, H.264, Linear PCM 1920 x 1080 @ 30p, MOV, H.264, Linear PCM 1920 x 1080 @ 25p, MOV, H.264, Linear PCM 1920 x 1080 @ 24p, MOV, H.264, Linear PCM Microphone - Stereo Speaker - Mono Storage Storage types - SD/SDHC/SDXC (UHS-I supported) Connectivity USB - USB 3.2 Gen 1 (5 GBit/sec) USB charging - Yes HDMI - Yes (micro HDMI) Microphone port - Yes Headphone port - No Wireless - Built-In Wireless notes - 802.11ac + Bluetooth Remote control - Yes (via smartphone) Physical Battery - Battery Pack Battery description - EN-EL25 lithium-ion battery & charger Battery Life (CIPA) - 300 Weight (inc. batteries) - 445 g (0.98 lb / 15.70 oz) Dimensions - 135 x 94 x 44 mm (5.31 x 3.7 x 1.73″) Other features Orientation sensor - Yes Timelapse recording - Yes GPS - None
  4. Press release: LOOK CLOSER: NIKON UNVEILS THE NEW NIKKOR Z MC 105mm f/2.8 VR S AND NIKKOR Z MC 50mm f/2.8, THE FIRST NIKON Z SERIES MICRO LENSES FOR MACRO PHOTOGRAPHY The Powerful NIKKOR Z MC 105mm f/2.8 VR S and the Compact NIKKOR Z MC 50mm f/2.8 Lenses Add Creative Versatility to the Expanding NIKKOR Z Lineup; Nikon also Announces Upcoming Release of Compact Primes in 2021 MELVILLE, NY (June 2, 2021) – Today, Nikon Inc. announced the NIKKOR Z MC 105mm f/2.8 VR S and NIKKOR Z MC 50mm f/2.8, the latest additions to the rapidly growing NIKKOR Z lens lineup for Nikon’s high-performance Z series mirrorless cameras. The premium NIKKOR Z MC 105mm and the compact NIKKOR Z MC 50mm are the first NIKKOR Z lenses to feature a 1:1 reproduction ratio, allowing users to get close to their subjects and fill the frame with edge-to-edge sharpness and incredible details. Whether photographing subtle intricacies of wildlife, wedding details, food and jewelry or capturing striking portraits with gorgeous bokeh, these new macro lenses deliver a fantastic combination of versatility and precision. “As the first native micro NIKKOR Z lenses, the NIKKOR Z MC 105mm and NIKKOR Z MC 50mm strengthen our expanding Z series lineup, adding yet another category of powerful optics,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Together, both lenses represent a new category for the NIKKOR Z lineup, yet each have their own personalities and advantages that creators are bound to love.” These new NIKKOR Z lenses benefit from the Nikon Z mount, which features a large diameter and short flange focal distance to deliver superior optical performance and abundant light gathering abilities. The lenses render sharp images from edge-to-edge, suppress chromatic aberrations across the focusing range and virtually eliminate color bleeding and fringing typical of macro lenses. Users of either new lens can also take advantage of the focus peaking feature in the Z series cameras to easily acquire and maintain manual focus for macro shots with incredible depth of field. NIKKOR Z MC 105mm f/2.8 VR S: Hidden Worlds Revealed The NIKKOR Z MC 105mm f/2.8 VR S is a high-quality S-line lens1 engineered for a wide array of shooting styles and designed to deliver intense sharpness and beautiful bokeh. The lens’ 1:1 reproduction ratio resolves details missed by the human eye and can reproduce subjects at life size. With a versatile mid-telephoto focal length and fast f/2.8 maximum aperture, the NIKKOR Z MC 105mm f/2.8 VR S provides the benefits of two lenses in one, with the ability to capture elaborate details as well as striking portraits. Constructed with an optical formula designed for macro photography, the NIKKOR Z MC 105mm features a larger rear aspherical lens element to reduce field curvature from infinity to close-up. Additionally, the lens’ short minimum focusing distance of 0.96 feet (0.29m) allows for sharp images with a heavily blurred background, drawing in the viewers’ attention and adding scale when photographing small details. The NIKKOR Z MC 105mm’s Multi-Focus STM system affords consistently smooth, silent and accurate focus due to the customized autofocus algorithm, which accounts for minute distance changes that alter the effective aperture. The lens also includes a limiter switch to reduce the working range to a maximum of 1.6 feet (0.5m), in order to acquire focus efficiently and quickly. Furthermore, with a near-silent AF performance, the lens allows users to capture high-quality still images and videos without disturbing small creatures in the field. Equipped with 4.52 stops of Vibration Reduction, the NIKKOR Z MC 105mm makes it easy to shoot handheld and allows users to confidently capture tack-sharp images or videos of products, food or animals. The lens is also compatible with the in-body stabilization feature in the full-frame Z series mirrorless cameras, providing 5-axis VR. As part of the premium S-line, the NIKKOR Z MC 105mm f/2.8 VR S includes NANO Crystal and ARNEO Coatings to limit flare and ghosting effects, even with backlighting. This new lens combines useful controls, including a manual focus ring, lens function shortcut button, control ring and lens info panel with robust weather sealing for truly reliable performance in adverse conditions. Professional commercial photographer and Nikon Ambassador Joey Terrill was tasked with evaluating the new lens and capturing content prior to its public release. He was thoroughly impressed with its performance, stating, “The NIKKOR Z MC 105mm f/2.8 VR S is unquestionably the most exceptional lens I've ever used. The clarity, color fidelity, and breathtaking sharpness are present in every image. Pictures feel textural and dimensional while maintaining stunning subject accuracy. It is the perfect match for the extraordinary resolution and expansive dynamic range of the Z camera sensors, and the nuance from tone to tone feels as pure as photography can be. It's very likely this lens will be permanently affixed to my camera going forward.” NIKKOR Z MC 50mm f/2.8: Wherever You Go, Get Closer The NIKKOR Z MC 50mm f/2.8 is a small and lightweight micro lens designed for spontaneous street snapshots and capturing small details with stunning clarity. The lens sports a 1:1 reproduction ratio, and an extremely compact and lightweight design of merely 9.2 oz, making it a portable and comfortable option to carry around for all-day shooting. With a natural 50mm focal length, the NIKKOR Z MC 50mm f/2.8 takes advantage of ambient light to deliver beautiful images with a wider field of view, which is ideal for photographing up-close scenes of food, flowers or everyday snapshots. The 0.53 ft (0.16m) minimum focusing distance enables users to get closer to the action and amplify the separation between the subject, background, and foreground. Meanwhile, the NIKKOR Z MC 50mm’s large f/2.8 aperture affords gorgeous bokeh, fast shutter speeds and superior flexibility for shooting handheld, especially when paired with full-frame Nikon Z series cameras that feature IBIS. Equipped with stepping motors (STM) and a focus limiter switch, the NIKKOR Z MC 50mm delivers fast and reliable autofocus when shooting photos or videos in the field, such as capturing butterflies or the petals of a flower blowing in the wind. The NIKKOR Z MC 50mm f/2.8 sports a modern design with a variety of intuitive controls, including a lens barrel that integrates helpful visual indicators for focus distance and reproduction ratio. The lens also features a focus limiter switch to limit the AF search range for effortless capture, while the control ring can be assigned to a variety of functions. The lens is augmented with a fluorine coated front element to resist dirt and smudges, as well as a dust and drip resistant build for rugged reliability, making it an ideal travel lens to take everywhere. Furthermore, the NIKKOR Z MC 50mm is compatible with the ES-2 film digitizing adapter set, which can be screwed onto the front of the lens for digitizing 35mm film, expanding the creativity possibilities of the lens. Pricing and Availability The NIKKOR Z MC 105mm f/2.8 VR S and NIKKOR Z MC 50mm f/2.8 will be available in late June 2021 for suggested retail prices (SRP) of $999.95* and $649.95*, respectively. For more information about the latest Nikon products, including the new NIKKOR lenses and the entire Nikon Z series, please visit www.nikonusa.com.
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