Hasselblad XCD 28mm F4 P Lens

[Martin Vronsky]

Press Release:

Hasselblad Announces XCD 4/28P, a Lightweight, Wide Angle Lens for Street Photography

XCD 4/28P is a wide-angle lens with a 22mm equivalent focal length and F4.0 aperture, making it a breeze to capture a wide range of scenes from nature, city streets, and urban architecture. Measuring 43.5mm in length and 245g in weight, XCD 4/28P is the lightest and smallest lens of the Hasselblad X System.* This portable lens with precise optical design empowers photographers to capture the world with the click of a shutter.

XCD 4/28P adopts an optical structure of nine elements in eight groups, including two aspherical elements and one ED element, which ensures excellent imaging while effectively suppressing chromatic dispersion. With a thoughtfully crafted arrangement, the lens has a compact size and a powerful performance, meeting the resolution requirements of 100 million pixels. The lens yields sharp imaging with high precision and high resolution from the centre to the edges, achieving stunning image quality across the frame.

The metal lens features an engraved focus ring with a Hasselblad “H” pattern, a nod to the design of the XCD Series lenses, and holds to Hasselblad’s ongoing dedication to detail and craftsmanship.

With a 22cm minimum focusing distance and 1:6 magnification, rich close-ups of flowers, cuisine, and much more are effortlessly captured.

XCD 4/28P sports a linear stepping motor and a lighter, smaller focusing lens group. When used with the PDAF technology of X2D 100C, the focusing lens group can quickly reach the focusing position and achieve a precise stop. Resulting in fast, accurate, and responsive focusing.

The lens’s small but powerful leaf shutter supports shooting with flash synchronisation at all shutter speeds, with flash synchronisation up to 1/4000s.

There are currently two Hasselblad XCD lens series, V Series and P Series. The P Series consists of entry-level thin, lightweight lenses that can meet daily photography needs. P Series lenses work with the X2D to offer more shooting possibilities for travelling photographers.

The V Series focuses on optical performance and control experience. The lenses have a larger aperture delivering a more pronounced background blurring effect. They also feature a depth of field scale, distance scale, and a focus ring that can be switched between autofocus and manual focus, with a customisable control ring. The V Series currently includes the XCD 2,5/38V, XCD 2,5/55V and XCD 2,5/90V.

The Hasselblad XCD 4/28P Lens has an MSRP of EUR €1,899, including sales tax, and USD $1,679, excluding sales tax. It is now available to order immediately. See details of the new product at www.hasselblad.com.

* As of August 2023.

[Martin Vronsky]

Specs:
Lens type - Prime lens
Max Format size - Medium Format (44x33mm)
Focal length - 22 mm
Image stabilization - No
Lens mount - Hasselblad X

Aperture
Maximum aperture - F4
Minimum aperture - F32
Aperture ring - No

Optics
Elements - 9
Groups - 8
Special elements / coatings: 2 aspherical, 1 (ED) element

Focus
Minimum focus - 0.22 m (8.66″)
Maximum magnification - 0.17×
Autofocus - Yes
Focus method - Internal

Physical
Weight - 245 g (0.54 lb)
Diameter - 75 mm (2.95″)
Length - 44 mm (1.73″)
Filter thread - 72 mm
Tripod collar - No

[Martin Vronsky]

Quote

Introducing the Hasselblad XCD 4/28P, perfect for medium format photographers! Designed for X-Series mirrorless cameras, this lens promises great optical performance and image quality, as well as flexibility to capture a variety of subjects, all in a pocket-sized package.

 

[Martin Vronsky]

Quote

The Hasselblad 28p is an affordable 28mm wide-angle lens with a 22cm minimum focusing distance. It comes in at a mere 245 grams and is about 44.5 inches in length. Image quality is simply outstanding matching the 100 megapixel resolution of the Hasselblad X2D. This is a very well priced lens that makes perfect sense for your camera bag.