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  1. Press release: TAMRON Announces Development of Second-generation Fast-Aperture Standard Zoom Lens for Sony Full-Frame Mirrorless Cameras New 28-75mm F2.8 G2 offers significantly improved optical and autofocus performance and new function customization August 4, 2021, Commack, NY - Tamron announces the development of a second generation fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras: 28-75mm F/2.8 Di III VXD G2 (Model A063). The lens is expected to launch in 2021. Overview of the 28-75mm F/2.8 Di III VXD G2 (Model A063) features The 28-75mm F2.8 G2 is the successor of the 28-75mm F/2.8 Di III RXD (Model A036), a popular zoom lens that has earned high evaluation worldwide. It reflects the fruits of continuous evolution and customer-focused refinement. Retaining the well-received compact size of its predecessor, the new 28-75mm F2.8 G2 incorporates a new optical construction based on a design that has been revamped to enhance imaging performance and its features are compatible with the latest model digital cameras that offer increased resolution. The AF drive, TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, is adopted to deliver higher autofocus speed with greater precision. With the MOD (Minimum Object Distance) of 7.1” at the wide end and a maximum magnification ratio of 1:2.7, the lens boasts advanced close-up shooting performance. Additionally, it features a new design in the pursuit of enhanced operability and ergonomic texture. TAMRON pioneered the category of compact fast-aperture standard zoom lenses for mirrorless cameras and the new 28-75mm F2.8 G2 truly is a next-generation lens for everyday use. Originally developed software ‘TAMRON Lens Utility’ for lens function customization This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. (Functions of TAMRON Lens Utility) Focus Set Button settings A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a click Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button *The function of Focus Set Button can be cleared Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring Firmware update Main features 1. Best image quality in standard zoom lens class 2. Fast, quiet VXD linear motor for high-speed and high-precision autofocus 3. MOD (Minimum Object Distance) of 7.1” at wide end and maximum magnification ratio of 1:2.7 for creative close-ups 4. New design provides enhanced texture and greater user-friendliness 5. Lightweight, compact design with emphasis on ease of use, plus 67mm filter size
  2. Press release: ICONIC STYLE, CUTTING-EDGE PERFORMANCE: THE NIKON Z fc FUSES TIMELESS DESIGN WITH MODERN MIRRORLESS TECH Nikon’s Newest Mirrorless Camera Complemented with an Assortment of New Compact NIKKOR Z Lenses MELVILLE, NY (June 29, 2021) – Today, Nikon announced the Z fc, a DX-format camera that combines the latest mirrorless technology with classic design and functionality. It’s the compact and lightweight everyday companion that evokes both the urge to create and to take the time to embrace the moment. Featuring a heritage-inspired design, satisfying analog controls and craftsmanship that’s both unique and functional, the Z fc is built to be a thoroughly modern camera that’s simply a joy to use for everything from stunning street snaps, self-portraits, vlogging or 4K UHD video content. Nikon has also announced two stylized lenses to complement the compact nature and aesthetic of the camera, plus additional NIKKOR Z lenses coming this year with a focus on small size and big performance. “The Z fc is the kind of camera many have been waiting for, and that only Nikon could create. It’s exceptionally slim, yet offers superb image quality and features, with iconic styling and precise tactile controls. It’s a joy to carry and use for casual street photography, streaming, or just living in the here and now,” said Jay Vannatter, Executive Vice President, Nikon Inc. “It’s no coincidence that we are also announcing a variety of compact lenses alongside the camera to perfectly complement the iconic aesthetic.” Fusion of Classic Design + Z Series Technology The Z fc embraces both Nikon’s heritage and our future with the powerful Z mount to create something truly beautiful; it’s a distinctly designed camera that has the performance to keep pace, but also serves as a reminder to appreciate the moment. An Iconic Design: Inspired by the popular Nikon FM2 film SLR, the camera affords shooting with analog tactile dials with satisfying clicks for precise control. The compact and lightweight camera gives enthusiasts and casual photographers alike the option to explore their creativity and go fully automatic or manual with mechanical dials for shutter speed, ISO and exposure compensation. Meticulously Crafted: The exterior of the camera is wrapped in a leather-tone material that offers an impeccably premium feel with a thoughtful blend of black and satin silver elements. It’s a familiar design that focuses on the harmony of style and functionality, with intricate details like carved aluminum dials, engraved lettering and a circular eyepiece surrounding the bright electronic viewfinder. Explore New Angles: The Vari-Angle touchscreen LCD flips out to face the user and automatically adjusts for self-portraits, working on a tripod or holding at waist level for creative angles. High Resolution: 20.9-MP CMOS sensor is paired with the EXPEED 6 engine to provide clean, professional quality videos and stills, even in low light. From a sunny hike or twilight cityscape, users will appreciate exceptional clarity, magnificent color reproduction and minimal noise in nearly any situation. Focus Fast: The 209-point hybrid AF system has you covered, recognizing approximately 87% of the frame horizontally and 85% vertically for precise focusing and tracking throughout more of the frame. Rapid Eye-Detection AF for people and animals enable users to sharply capture the eyes of people and pets, even when they’re moving. Eye-Detection AF is also now available in the wide-area AF (L) mode, making it easy to select the area to prioritize focus. Advanced Video Features: The Z fc has convenient video features creators want, like 4K UHD video and a variety of frame rates. Focus is rapid yet smooth, with full-time AF that locks onto eyes and faces in the frame. Slow motion can easily be created with the 1080p/120p setting or the 4x/5x in-camera slow motion modes. A built-in interval timer also allows for the convenient creation of 4K timelapse movies. Keep Streaming: When connected via USB-C, the camera receives power, giving the ability to operate the camera continuously, which is beneficial for streaming, video production, timelapse creation and more. The Nikon Webcam Utility is available as a free download for all users of the Z fc and many other Nikon cameras. The Z fc is Designed Around Nikon’s Revolutionary Z Mount: The widest lens mount of any comparable camera system means more light, and more light means more sharpness, contrast, accurate focus, low light performance and image quality Low Light Ability is at Your Fingertips: When operating the dedicated ISO dial, discover photos and videos with minimal noise, clear details and texture. The ISO sensitivity ranges from 100 up to 51,2001 (expandable up to 204,800), allowing for faster shutter speeds in lower light to reduce blur and reveal striking nighttime visuals. Creativity Made Easy: The Z fc can operate in fully automatic mode, and users can use the exposure compensation dial in auto mode to quickly adjust brightness for a custom look. Users also have access to 20 picture controls to add creative or dramatic flair and emphasis to images and video. Always Connected with Nikon SnapBridge2: Automatically send photos and videos to your phone or tablet for sharing, or use Nikon SnapBridge app as a remote control. The camera’s firmware can also be updated directly from the app. Premium Construction: The classic design is built with a lightweight magnesium alloy frame with consideration to dust and drip resistance. The extraordinarily small and flattened profile is convenient to carry and fits easily into bags. The controls are well thought out, with most settings available at a glance, including aperture through the top display panel. Choose Your Style: In addition to the retro black and silver, the Z fc will be available in six additional color options to vibe with any personal style; white, coral pink, mint green, sand beige, amber brown and natural gray. More NIKKOR Z Lenses As the family of NIKKOR Z lenses rapidly expands, Nikon is releasing a variety of small, high performance FX and DX-format lenses. These lightweight lenses are easy to carry every day, and pair perfectly with the new Z fc as well as other Z series cameras. NIKKOR Z DX 16-50mm f/3.5-6.3 VR: This is a stylized version of Nikon’s smallest lens, created with a satin silver finish to complement the Z fc. It’s an ultra-thin DX-format lens with a convenient wide-to-standard zoom range from 16mm to 50mm (24-75mm equivalent). It serves as a great walk-around lens for a wide variety of scenes ranging from landscapes, snaps, and portraits to tabletop photos. NIKKOR Z 28mm f/2.8 (SE): Nikon’s first ultra-compact and lightweight NIKKOR Z prime checks all the right boxes – it’s fast, fun and affordable. The NIKKOR Z 28mm f/2.8 (SE) will be first released as a special edition lens for the Z fc. This is the lightest FX lens yet, with a design inspired by classic NIKKOR glass to match the Z fc’s unique finish. The lens offers a standard angle of view (42mm-equivalent when attached to a DX body) that is ideal for shooting portraits and still photography with gorgeous, blurred backgrounds and excellent low-light performance. A standard edition of this lens is planned to be available within the year, along with the 40mm f/2.0 compact prime that is currently in development. Development of NIKKOR Z DX 18-140mm f/3.5-6.3 VR: Nikon is pleased to announce the development of the NIKKOR Z DX 18-140mm f/3.5-6.3 VR, a high-power 7.8x zoom lens for APS-C format (Nikon DX-format) mirrorless cameras. The lens is scheduled for release during 2021. This will be a versatile lens for users looking to capture wide-angle to telephoto focal lengths as well as at short distances. Pricing and Availability The Nikon Z fc will be available in classically styled black and silver starting late July 2021 (US) in a variety of kit configurations; the body-only will be available for a suggested retail price (SRP)* of $959.95, or paired with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens for $1,099.95 SRP. The silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens will be available separately starting in late July for $299.95 SRP. The NIKKOR Z 28mm f/2.8 (SE) special edition lens will be available in a kit with the Z fc camera for $1,199.95 SRP starting in late July, and sold separately starting in fall 2021 for $299.95 SRP. The six additional color options will be available in limited supply as a kit with the silver NIKKOR Z DX 16-50mm f/3.5-6.3 VR for $1,199.95 SRP and will be sold exclusively through nikonusa.com. For more information about the latest Nikon products, including the new NIKKOR lenses and the entire Nikon Z series, please visit nikonusa.com. # # # Specifications, equipment, and release dates are subject to change without any notice or obligation on the part of the manufacturer. The appearance of the product may differ from the photo shown above. The maximum standard sensitivity for video recording is ISO 25600. The Nikon SnapBridge app can be downloaded free of charge from the App Store® and Google Play™. See Nikon's website for further information. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Nikon Nikkor Z 28mm F2.8 (SE) specifications Principal specifications Max Format size - 35mm FF Focal length - 28 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F16 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 9 Groups - 8 Special elements / coatings - 2 aspherical elements Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.2× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 160 g (0.35 lb) Diameter - 72 mm (2.83″) Length - 43 mm (1.69″) Sealing - No Colour - Black Filter thread - 52 mm Hood supplied - No Tripod collar - No
  3. Press release: LOOK CLOSER: NIKON UNVEILS THE NEW NIKKOR Z MC 105mm f/2.8 VR S AND NIKKOR Z MC 50mm f/2.8, THE FIRST NIKON Z SERIES MICRO LENSES FOR MACRO PHOTOGRAPHY The Powerful NIKKOR Z MC 105mm f/2.8 VR S and the Compact NIKKOR Z MC 50mm f/2.8 Lenses Add Creative Versatility to the Expanding NIKKOR Z Lineup; Nikon also Announces Upcoming Release of Compact Primes in 2021 MELVILLE, NY (June 2, 2021) – Today, Nikon Inc. announced the NIKKOR Z MC 105mm f/2.8 VR S and NIKKOR Z MC 50mm f/2.8, the latest additions to the rapidly growing NIKKOR Z lens lineup for Nikon’s high-performance Z series mirrorless cameras. The premium NIKKOR Z MC 105mm and the compact NIKKOR Z MC 50mm are the first NIKKOR Z lenses to feature a 1:1 reproduction ratio, allowing users to get close to their subjects and fill the frame with edge-to-edge sharpness and incredible details. Whether photographing subtle intricacies of wildlife, wedding details, food and jewelry or capturing striking portraits with gorgeous bokeh, these new macro lenses deliver a fantastic combination of versatility and precision. “As the first native micro NIKKOR Z lenses, the NIKKOR Z MC 105mm and NIKKOR Z MC 50mm strengthen our expanding Z series lineup, adding yet another category of powerful optics,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Together, both lenses represent a new category for the NIKKOR Z lineup, yet each have their own personalities and advantages that creators are bound to love.” These new NIKKOR Z lenses benefit from the Nikon Z mount, which features a large diameter and short flange focal distance to deliver superior optical performance and abundant light gathering abilities. The lenses render sharp images from edge-to-edge, suppress chromatic aberrations across the focusing range and virtually eliminate color bleeding and fringing typical of macro lenses. Users of either new lens can also take advantage of the focus peaking feature in the Z series cameras to easily acquire and maintain manual focus for macro shots with incredible depth of field. NIKKOR Z MC 105mm f/2.8 VR S: Hidden Worlds Revealed The NIKKOR Z MC 105mm f/2.8 VR S is a high-quality S-line lens1 engineered for a wide array of shooting styles and designed to deliver intense sharpness and beautiful bokeh. The lens’ 1:1 reproduction ratio resolves details missed by the human eye and can reproduce subjects at life size. With a versatile mid-telephoto focal length and fast f/2.8 maximum aperture, the NIKKOR Z MC 105mm f/2.8 VR S provides the benefits of two lenses in one, with the ability to capture elaborate details as well as striking portraits. Constructed with an optical formula designed for macro photography, the NIKKOR Z MC 105mm features a larger rear aspherical lens element to reduce field curvature from infinity to close-up. Additionally, the lens’ short minimum focusing distance of 0.96 feet (0.29m) allows for sharp images with a heavily blurred background, drawing in the viewers’ attention and adding scale when photographing small details. The NIKKOR Z MC 105mm’s Multi-Focus STM system affords consistently smooth, silent and accurate focus due to the customized autofocus algorithm, which accounts for minute distance changes that alter the effective aperture. The lens also includes a limiter switch to reduce the working range to a maximum of 1.6 feet (0.5m), in order to acquire focus efficiently and quickly. Furthermore, with a near-silent AF performance, the lens allows users to capture high-quality still images and videos without disturbing small creatures in the field. Equipped with 4.52 stops of Vibration Reduction, the NIKKOR Z MC 105mm makes it easy to shoot handheld and allows users to confidently capture tack-sharp images or videos of products, food or animals. The lens is also compatible with the in-body stabilization feature in the full-frame Z series mirrorless cameras, providing 5-axis VR. As part of the premium S-line, the NIKKOR Z MC 105mm f/2.8 VR S includes NANO Crystal and ARNEO Coatings to limit flare and ghosting effects, even with backlighting. This new lens combines useful controls, including a manual focus ring, lens function shortcut button, control ring and lens info panel with robust weather sealing for truly reliable performance in adverse conditions. Professional commercial photographer and Nikon Ambassador Joey Terrill was tasked with evaluating the new lens and capturing content prior to its public release. He was thoroughly impressed with its performance, stating, “The NIKKOR Z MC 105mm f/2.8 VR S is unquestionably the most exceptional lens I've ever used. The clarity, color fidelity, and breathtaking sharpness are present in every image. Pictures feel textural and dimensional while maintaining stunning subject accuracy. It is the perfect match for the extraordinary resolution and expansive dynamic range of the Z camera sensors, and the nuance from tone to tone feels as pure as photography can be. It's very likely this lens will be permanently affixed to my camera going forward.” NIKKOR Z MC 50mm f/2.8: Wherever You Go, Get Closer The NIKKOR Z MC 50mm f/2.8 is a small and lightweight micro lens designed for spontaneous street snapshots and capturing small details with stunning clarity. The lens sports a 1:1 reproduction ratio, and an extremely compact and lightweight design of merely 9.2 oz, making it a portable and comfortable option to carry around for all-day shooting. With a natural 50mm focal length, the NIKKOR Z MC 50mm f/2.8 takes advantage of ambient light to deliver beautiful images with a wider field of view, which is ideal for photographing up-close scenes of food, flowers or everyday snapshots. The 0.53 ft (0.16m) minimum focusing distance enables users to get closer to the action and amplify the separation between the subject, background, and foreground. Meanwhile, the NIKKOR Z MC 50mm’s large f/2.8 aperture affords gorgeous bokeh, fast shutter speeds and superior flexibility for shooting handheld, especially when paired with full-frame Nikon Z series cameras that feature IBIS. Equipped with stepping motors (STM) and a focus limiter switch, the NIKKOR Z MC 50mm delivers fast and reliable autofocus when shooting photos or videos in the field, such as capturing butterflies or the petals of a flower blowing in the wind. The NIKKOR Z MC 50mm f/2.8 sports a modern design with a variety of intuitive controls, including a lens barrel that integrates helpful visual indicators for focus distance and reproduction ratio. The lens also features a focus limiter switch to limit the AF search range for effortless capture, while the control ring can be assigned to a variety of functions. The lens is augmented with a fluorine coated front element to resist dirt and smudges, as well as a dust and drip resistant build for rugged reliability, making it an ideal travel lens to take everywhere. Furthermore, the NIKKOR Z MC 50mm is compatible with the ES-2 film digitizing adapter set, which can be screwed onto the front of the lens for digitizing 35mm film, expanding the creativity possibilities of the lens. Pricing and Availability The NIKKOR Z MC 105mm f/2.8 VR S and NIKKOR Z MC 50mm f/2.8 will be available in late June 2021 for suggested retail prices (SRP) of $999.95* and $649.95*, respectively. For more information about the latest Nikon products, including the new NIKKOR lenses and the entire Nikon Z series, please visit www.nikonusa.com. Development of Lightweight and Compact Prime Lenses The NIKKOR Z lineup continues to expand at an unprecedented pace, with an evolving roadmap that includes a wide variety of planned lenses. To address consumer requests for small, sharp, high-quality prime lenses, Nikon is excited to announce the development of the NIKKOR Z 28mm f/2.8 and NIKKOR Z 40mm f/2, two compact and lightweight FX-format lenses. These lenses are scheduled for release within 2021. The NIKKOR Z 28mm f/2.8 will be a wide-angle prime lens ideal for everyday snapshots and street photography, while the NIKKOR Z 40mm f/2 will allow users to enjoy a natural field of view and dramatic bokeh. Both primes are small, simple to use and great companions for both full-frame and DX-format Z series users.
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