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  1. Press release: Fujifilm Introduces FUJINON XF150-600mmF5.6-8 R LM OIS WR Lens Super-telephoto zoom lens offers premium image quality, lightweight design and outstanding speed Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation is pleased to introduce FUJINON XF150-600mmF5.6-8 R LM OIS WR telephoto zoom lens (XF150- 600mmF5.6-8 R LM OIS WR). Engineered for photographers who rely on extreme zoom capabilities, even in the most challenging photographic situations. From distant wildlife to sprawling landscape photography, XF150-600mmF5.6-8 R LM OIS WR is designed to create long-distance images with pinpoint accuracy. “The outstanding coverage that is achievable with this lens places a range of far- reaching subjects–including wildlife, nature, and landscape details–firmly within frame,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “An incredible focal range paired with fast, reliable autofocus, and a perfectly balanced, lightweight design removes barriers between photographers and their subjects, so their only limitation is their own creativity.” The lens consists of 24 lens elements in 17 groups including three extra-low dispersion (ED) elements and four Super ED elements, to deliver an advanced level of image resolution edge to edge across the entire zoom range. Covering 35mm equivalent focal lengths of 229mm – 914mm, image makers can extend the reach of XF150-600mmF5.6-8 R LM OIS WR through either FUJIFILM XF1.4X TC WR or FUJIFILM XF2X TC WR teleconverters. The lens’s longest focal length extends to 1200mm (35mm equivalent of 1828mm), closing distances in an instant. The fast autofocus system, driven by a linear motor, attains precise focus quickly and accurately, even in the super-telephoto range, where focusing can be difficult due to a shallow depth of field. Main XF150-600mmF5.6-8 R LM OIS WR Product Features: Fujifilm’s longest super-telephoto range delivers premium image quality HT-EBC coating, typically used on broadcast lenses, has been applied on all elements of XF150-600mmF5.6-8 R LM OIS WR, to achieve high transmittance and low reflectance despite containing 24 lens elements. Compatible with FUJIFILM XF2X TC WR and XF1.4X TC WR. XF2X TC WR - 300mm to 1200mm (35mm equivalent focal lengths of 457mm – 1828mm XF1.4 TC WR - 210mm to 900mm (35mm equivalent focal lengths of 315mm - 1350mm Rugged yet lightweight design to reduce user load, enabling extended shooting in a variety of situations XF150-600mmF5.6-8 R LM OIS WR weighs just 3.5 pounds (1605g)1 despite being a super-telephoto zoom reaching up to 600mm. Two super ED elements are used to keep the lens barrel small, while maintaining an advanced level of image-resolving performance. The use of an Inner Zoom system means the lens barrel maintains a constant length at every focal length. This results in a lightweight lens that zooms easily with no shift in weight distribution. The lens body is matte silver to mitigate temperature increase under even the most challenging wildlife, nature, and landscape photography environments. Magnesium alloy is used for the internal base frame that supports the lens structure to maintain durability, while keeping the overall lens weight low. The lens barrel is weather-sealed at 19 locations for dust and weather- resistance and the ability to operate at temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). 5-stop image stabilization mechanism XF150-600mmF5.6-8 R LM OIS WR features a high-precision sensor and control system to deliver up to 5-stops2 of optical image stabilization, making it easier than ever to make images at even the super-telephoto range. Diverse functions for fast and silent autofocus (AF) and easy AF operation XF150-600mmF5.6-8 R LM OIS WR uses the Inner Focus system, which drives the lens with a linear motor to achieve fast and silent AF. Focus is attained in as fast as 0.25 seconds,3 even in the hard-to-focus super-telephoto range. The Focus Preset function ensures the lens remembers the focus setting for a location pre-defined with the SET button4. Users can keep creating images without having to re-adjust focus on a targeted subject. The Focus Limiter allows users to restrict the lens AF range. This can effectively shorten AF time when photographing a subject that is 16 feet (5 meters) away or more. The Focus Control button is conveniently located at the front edge of the lens barrel4. The Focus Select switch may be used for added operability of AF and focus lock. 1 Without lens hood, lens cap, and tripod collar foot 2 Compliant with CIPA in pitch / yaw directions 3 AF speed measured at the telephoto end, using CIPA Guideline compliant measurement method, and when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and in High Performance Mode. The AF speed at the wide-angle end under the identical condition is approx. 0.15 seconds. 4 Fujifilm’s latest X Series digital camera firmware update must be downloaded to activate the lens Focus Preset function and the Focus Control button. An applicable firmware update for the FUJIFILM X-T4, FUJIFILM X-T3 and FUJIFILM X-S10 digital cameras will be forthcoming. Pricing and Availability FUJIFILM XF150-600mmF5.6-8 R LM OIS WR is expected to be available in early July 2022 at a Manufacturer’s Suggested Retail Price of $1,999 USD and $2,550 CAD. For more information on this lens, visit https://fujifilm-x.com/en-us/products/lenses/xf150- 600mmf56-8-r-lm-ois-wr/. Fujifilm XF 150-600mm F5.6-8 R LM OIS WR Specifications Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Fujifilm X Aperture Maximum aperture - F5.6–8 Minimum aperture - F22 Aperture ring - Yes Optics Elements - 24 Groups - 17 Special elements / coatings - 4 Super ED elements, 3 ED elements Focus Minimum focus - 2.40 m (94.49″) Autofocus - Yes Motor type - Linear Motor Full time manual - Unknown Focus method - Internal Focus notes - Inner Focus Distance scale - No DoF scale - No Focus distance limiter - >16ft Physical Weight - 1605 g (3.54 lb) Diameter - 99 mm (3.9″) Length - 315 mm (12.4″) Materials - Magnesium alloy Sealing - Yes Colour - matte silver Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - Yes
  2. Press Release: Sony Electronics Introduces New Standard Zoom with Launch of the Ultra-Wide FE 20-70mm F4 G Lens New Addition to Sony’s E-mount G Lens Line-Up Offers Versatile Zoom Range, Outstanding Image Quality, and Supreme Autofocus Performance SAN DIEGO, CA – Jan. 17, 2023 –Sony Electronics is redefining its standard zoom category of lenses with the introduction of the full-frame E-mount 20-70mm F4 G (model: SEL2070G) that boasts a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range. With impressive Sony G LensTM image quality, high speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capturing scenarios including vlogging, video production, portraits, and landscapes. “The FE 20-70mm F4 G is our 71st E-mount lens and is redefining the standard zoom in our G Lens category to meet the needs to today’s content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Having tools that creators can utilize to create both still and video content is ever more important. The FE 20-70mm F4 G ranges from 20mm to 70mm in a compact form-factor – this is an excellent lens option for hybrid content creators and those seeking versatility in a standard zoom.” Compact with a Standard Zoom Range Ideal for Hybrid Creation With an unprecedentedly¹ wide 20mm to 70mm zoom range and constant F4 aperture, the FE 20-70mm F4 G offers outstanding optical performance in a compact and lightweight form-factor. Combined with a compact Sony AlphaTM brand mirrorless body, this lens can deliver superb image quality in just about any situation at all focal lengths. The versatility of this lens makes it an ideal selection for still, video, and hybrid content creation. A key benefit of a zoom lens that includes a 20mm offering is its ability to maintain a wide-angle-of-view when shooting video with a 16:9 or 2.35:1 aspect ratio. This allows content creators to capture more within a single frame, which is critical when vlogging or selfie-style shooting. The wide-angle also provides content creators with additional flexibility to crop their frames in the post-production process to increase the effectiveness of image stabilization. This is an increasingly popular editing technique that benefits creators who are filming without the stabilization support of a gimbal. Image Quality Consistent with the G Lens Line-Up With Sony’s latest technology, the new lens boasts unique G Lens image quality in a surprisingly compact and lightweight package. With two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this lens simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance for extraordinary contrast and clarity. Beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally controlled spherical aberration. This combination supports the naturally rendered bokeh, offering impressive, memorable imagery. The FE 20-70mm F4 G has a minimum focus distance of up to 11.8” (30 cm) at the wide end and up to 9.8” (25 cm) at the telephoto end of the zoom range when using AF², making it easy to maneuver around subjects to find the ideal angle. Maximizes Camera AF Performance for Stills and Video The lens’s focus group is driven by two of Sony’s latest XD (extreme dynamic) linear motors, providing a fast, quiet, low-vibration focus drive. Thrust efficiency has been significantly improved over previous models³, resulting in up to a 60% increase in AF speed4. Because tracking performance has been improved by about two times compared to previous models5, moving subjects are tracked with consistent reliability and precision. Reliable tracking is achieved when shooting continuous stills of fast-moving subjects at up to 30 frames per second with the Alpha 1 camera6 and can smoothly record when shooting video at a high frame rate. Video Performance Designed for Refined Imagery The FE 20-70mm F4 G features the latest lens technology to reduce focus breathing, as well as focus and axial shift when zooming. This lens has also been carefully designed for quiet operation when shooting movies, with advanced XD linear motors and a newly developed aperture unit that dramatically reduces noise and vibration. The Alpha brand series cameras’ Active Mode7 image stabilization is highly effective at the wide 20mm end of the FE 20-70mm F4 G zoom range. This can be particularly useful for shooting smooth, stable handheld footage while walking. Focus is especially critical when shooting high-resolution 4K or 8K movies. The FE 20-70mm F4 G’s compact design and XD linear motors work with Alpha series camera bodies to easily acquire accurate focus and smoothly track fast-moving subjects. The ability to leave focusing to the camera when solo shooting can be a huge advantage. In addition, the Linear Response MF8 ensures that the focus ring responds directly and linearly to subtle control when focusing manually and an independent aperture ring offers direct, intuitive aperture control. High-Level Operability and Reliability for Any Environment The new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video. Customizable focus hold buttons are provided in two locations for easy access and convenient control. A focus mode switch on the side of the lens makes it possible to switch between autofocus and manual focus to quickly adapt to changing shooting conditions. To offer additional creative control, the FE 20-70mm F4 G is compatible with circular polarizing filters despite being a wide-angle zoom lens. It also includes an Iris Lock switch to prevent unwanted changes while shooting. Lastly, the FE 20-70mm F4 G has a dust and moisture resistant design9 and the front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants10. Pricing and Availability The new FE 20-70mm F4 G will be available in March 2023 for approximately $1,099 USD and $1,499 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2070g (CA) – https://www.sony.ca/en/electronics/camera-lenses/sel2070g A product video on the new FE 20-70mm F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE 20-70mm F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha brand. Notes ¹ January 2023, Sony survey of full-frame constant F4 standard zoom lenses. ² 0.25 throughout the zoom range when focusing manually ³ Compared to the SEL2470Z. 4 Compared to the SEL2470Z. Sony test conditions. 5 Compared to the SEL2470Z. Sony test conditions. 6 “Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 7 With a compatible camera. Active Mode causes a slight reduction in angle of view. 8 This feature also works effectively with cameras such as the α7 IV and FX6 AF Assist function, giving creators enhanced artistic control. 9 Not guaranteed to be 100% dust and moisture proof. 10 While making it easier to wipe off any contaminants that do become attached to the lens surface.
  3. Press release: BOUNDLESS CREATIVITY: CANON ANNOUNCES THE CANON EOS R6 MARK II HYBRID FULL-FRAME CAMERA New RF135mm F1.8 L IS USM Lens and Speedlite EL-5 Flash Unit Also Announced MELVILLE, NY, November 2, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R6 Mark II camera body, Canon’s new hybrid full-frame camera, and the first EOS R series full-frame mirrorless to take the step into the second generation. In addition, Canon is also introducing the new RF135mm F1.8 L IS USM mid-telephoto portrait lens and Speedlite EL-5 flash unit. Ideal for advanced amateurs and featuring user-friendly functions, the EOS R6 Mark II camera is a high-performance hybrid camera that’s designed to capture decisive moments in both photo and video formats. It will satisfy a wide range of needs including professional production, vlogging, still pictures, filmmaking, and more. The camera is also well-suited for various photography subjects such as portrait, landscape, sports and wildlife. With the EOS R6 Mark II camera, creativity has virtually no borders. As the market share leader for mirrorless cameras in the United States through Q3 of 2022, Canon continues to strengthen its innovative EOS R lineup with the new EOS R6 Mark II camera. The EOS R6 Mark II offers enhanced video and photo functions, such as in-body Image Stabilization, as well as specifications that can satisfy video production needs, such as controlled focusing. “As a filmmaker who is always on the move, I need a camera I can trust in a multitude of environments as well as keeping up with my fast paced style of shooting and the new Canon EOS R6 Mark II does just that.” said Canon Co-Lab Creator, Sam Newton. In addition to its compact size and ease of use, the EOS R6 Mark II camera also features: 24.2 megapixels, full-frame image sensor 4K 59.94p video recording External 6K RAW video recording / Internal 4K video recording oversampled from 6K High-speed burst shooting Canon Log 3 maximizing dynamic range Autofocus (AF): highly accurate subject detection with human, animal, vehicle and automatic settings Horses, trains, and airplanes are newly detectable through the use of deep learning technology Continuous movie recording that exceeds 30 minutes Up to 12 frames per second mechanical shutter Up to 40 frames per second with electronic shutter In-body Image Stabilization as effective as up to 8 stops faster shutter speed Alongside the new camera body, Canon has announced a new addition to its growing line of innovative RF lenses – the RF135mm F1.8 L IS USM. This is a fixed focal length mid-telephoto portrait lens that is compatible with any EOS R-series camera. The RF135mm F1.8 L IS USM achieves beautiful and generous bokeh with the large-diameter F1.8 and comes equipped with in-lens Image Stabilization. The coordinated control of this IS coupled with the in-body IS present in the EOS R6 Mark II camera and other EOS R equipped IBIS cameras helps reduce camera shake and empowers photographers to express a feel of motion when shooting in dark areas with slow shutter speeds. “The image quality and super smooth bokeh out of the new RF135mm F1.8 L IS USM lens is absolutely spectacular and superior to the EF version.” said Canon Explorer of Light, Vanessa Joy. Additionally, Canon has announced the new Speedlite EL-5 flash unit, designed for superior compatibility with the new EOS R6 Mark II. The Speedlite EL-5 is Canon’s first flash product compatible with the new multi-function shoe present in the EOS R6 Mark II, EOS R3, EOS R7 and EOS R10 cameras. “The new Canon Speedlite EL-5 flash will give that magical kiss of light that brings a picture to life and illuminates your creative vision.” said Canon Explorer of Light, Bob Davis. Price & Availability The Canon EOS R6 Mark II camera body only and kits with either the Canon RF24-105 F4 L IS USM or the RF24-105 F4.0-7.1 IS STM USM lens will be available in late November 2022 for estimated retail prices of $2499.00, $3599.00 and $2799.00 respectively*. Notes ¹ As of November 2 2022, the MC-N10 Remote Grip is compatible with the Z 9, Z 7II, and Z 6II. Be sure to update camera firmware to the latest version. ² When two 1.2 V AA rechargeable Ni-MH batteries are used. Battery endurance may vary depending on batteries used, operating environment, usage conditions, and storage conditions. ³ Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions.
  4. Press release: SIGMA Introduces 60-600mm F4.5-6.3 DG DN OS | Sports Lens, the World's First and Only 10x Ultra-Telephoto Zoom for Mirrorless Camera Systems Ronkonkoma, NY – January 12, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the 60- 600mm F4.5-6.3 DG DN OS | Sports lens. This is the world's first and only* mirrorless 10x ultra-telephoto zoom. The second full-frame mirrorless zoom lens in the SIGMA Sports line, covering standard (60mm) to ultra- telephoto (600mm), along with 1:2.4 maximum magnification (at 200mm), and weighing just 5.5 pounds (2.5kg), this lens offers exceptional versatility and is offered in Sony E-mount and L-Mount. The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is designed to be the one essential lens for travel, outdoor sports, wildlife, and safari that can cover it all from standard to ultra-tele, plus close-ups, all without ever swapping lenses; and it offers an impressive 6 stops of Optical Stabilization at the telephoto end and 7 stops at the standard end. The newly designed HLA (High-response Linear Actuator) focusing motor delivers unprecedented fast and precise autofocusing, and dual action zoom allows for both the precision of the zoom ring and the swift, intuitive response of the push-pull action on the front end of the barrel. The three AFL buttons are easy to operate in any orientation, and the Zoom Lock switch can be locked at all marked focal distances. The mount connection, manual focus ring, zoom ring, switches, switch panel and exterior connection are dust and splash resistant** to prevent dust and dirt from entering the lens, which are likely in the many outdoor situations where this lens is designed to perform. A completely new optical design was created to for the DG DN (DG = full-frame, DN = mirrorless-exclusive) version of the 60-600mm featuring both SLD and FLD glass elements, and a multi-material structure is employed to balance durability and portability. The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports will be offered for $1,999 through authorized SIGMA America retailers, and will be available beginning mid-February, 2023. The world's first and only* mirrorless 10x ultra-telephoto zoom, now available from SIGMA. The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is a high-power ultra-telephoto zoom lens exclusively for full-frame mirrorless cameras with a unique 10x focal length. The latest optical design delivers high optical performance throughout the entire zoom range, even with 10x zoom, which makes it capable of capturing any scene in high definition. The newly developed linear motor "HLA (High- response Linear Actuator)" delivers unprecedentedly fast and precise autofocusing. In addition, the newly developed algorithm "OS2" enables image stabilization of 7 stops at the wide end and 6 stops at the telephoto end. Of course, it is also equipped with Dual Action Zoom, Dust and Splash Resistant Structure, as well as a wealth of customizable functions and specifications of SIGMA's Sports line to meet the needs of various shooting environments and situations. With its many features and stellar optical performance, this lens captures the moment with a rich sense of dynamism. The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is a one-of-a-kind ultra-telephoto zoom lens which combines high magnification with an extremely high level of image quality and mobility. *As an interchangeable lens exclusively for mirrorless, as of December, 2022 by SIGMA Key Features The one and only 60-600mm zoom lens, able to handle every situation from standard to ultra-telephoto all by itself The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is an ultra-telephoto 10x zoom lens for full-frame mirrorless cameras that covers a zoom range of 60-600mm, a range only available from SIGMA. It enables users to seamlessly capture scenes from close-ups to long distance shots without changing lenses, even in difficult situations such as air shows or professional sports events. Stable and high optical performance throughout the entire zoom range SIGMA employed the latest optical design to effectively correct chromatic aberrations that tend to occur in the ultra-telephoto range using a variety of high quality materials, including FLD and SLD glass elements. The lens is capable of capturing every moment with uncompromising high image quality in the unique focal length range of 60-600mm. The minimum focusing distance is 45cm at the wide end, and at the focal length of 200mm, the lens offers a maximum magnification ratio of 1:2.4, allowing users to also enjoy the lens as a telephoto macro lens, adding to its overall versatility. High-speed AF owing to newly developed motor "HLA" to capture the decisive moment The autofocus of the SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports makes use of the newly developed linear motor "HLA (High-response Linear Actuator)". This high-output linear motor and advanced electronic control realize a quiet autofocus with unparalleled high speed and high precision. The new motor also enables high focus-following performance, ensuring that the decisive moment is not missed in sports photography and any other situation where the subjects are in motion, from motor vehicles to birds in flight. Newly developed optical stabilizer algorithm "OS2" with high compensation capability of up to 7 stops The OS (Optical Stabilizer) function employs SIGMA's newly developed algorithm "OS2". The new algorithm significantly improves image stabilization performance, with 7 stops at the wide end and 6 stops at the telephoto end. This allows the lens to capture powerful and dynamic moments with a rich sense of motion. The lens is equipped with two OS modes: Mode 1 is suitable for general shooting, and Mode 2 is best suited for fast panning shots, for example in motorsports and other dynamic situations. In Mode 2, an acceleration sensor combined with SIGMA's Intelligent OS, an algorithm specially designed for panning shots, enable effective image stabilization even when the camera is moved vertically or diagonally, regardless of the horizontal and vertical orientation of the lens. This means that the movement of the subject can be expressed without losing the effect of panning shots. Multi-material structure for lightweight and strong robustness The lens features a multi-material structure, in which materials such as magnesium, CFRP¹, and TSC² are optimally arranged according to their characteristics. As a result, the lens barrel is lighter in weight while retaining the same robustness as previous models, thereby providing high versatility in a variety of scenes and applications. ¹ Carbon Fiber Reinforced Plastic, a light but strong material used in the interior and exterior fittings of aircraft, among many other applications. ² Thermally Stable Composite, a polycarbonate with a thermal expansion rate similar to that of aluminum. Its high affinity to metal parts contributes to high manufacturing quality standards. Dual Action Zoom for intuitive framing The lens supports Dual Action Zoom, allowing users to use both rotary zooming by rotating the zoom ring and straight zooming by grasping the tip of the lens. This enables both precise and quick operation in any given situation. Dust and Splash Resistant Structure for security in various shooting situations The mount connection, manual focus ring, zoom ring, switches, switch panel and exterior connection are all dust and splash resistant* to prevent dust and dirt from entering the lens. Further, the front element of the lens features a water and oil repellent coating to facilitate maintenance when water droplets or dust adhere to the lens. * The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. High customizability and build quality of SIGMA's Sports line The SIGMA 60-600mm F4.5-6.3 DG DN OS | Sports is equipped with substantial features of SIGMA's Sports line standard of high-mobility, high-performance lenses. Manufactured in SIGMA's sole production base in Aizu, Japan, the lens features an exceptional build quality that combines robustness with practicality and a high level of precision in every single detail. Customizable functions Equipped with a Focus Limiter switch, the lens enables users to limit the focus driving range during AF when necessary, allowing quick and precise focusing. Further, the lens features three AFL buttons* ready to be assigned to preferred functions using the camera. The AFL buttons are easy to operate regardless of how the camera is oriented or which settings are used. For the L-Mount version, the SIGMA USB DOCK UD-11 can be used to set OS operation or focus limiter range for the Custom Mode switch. *Only on compatible cameras. Available functions may vary depending on the camera used. Interchangeable Tripod Socket The lens body incorporates an Arca Swiss compatible magnesium alloy tripod socket. The leg can be removed and replaced with other interchangeable tripod sockets (sold separately) or attached to a monopod, allowing for a multitude of different uses and situations. Tele Converter for L-Mount (1.4x / 2.0x) The L-Mount version of the lens is compatible with the SIGMA TELE CONVERTER TC-1411 (1.4x) and TC-2011 (2.0x). Using a tele converter, the focal length can be multiplied by 1.4x and even 2x, for AF- enabled shooting at ultra-telephoto focal lengths of up to 1200mm. Additional Features Lens construction: 27 elements in 19 groups (2 FLD and 3 SLD) OS (Optical Stabilizer) function Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction • Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. • On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Support for DMF, AF + MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) AFL button • Only on compatible cameras. Available functions may vary depending on the camera used. Focus Limiter switch Focus Mode switch OS switch Custom Mode switch Zoom Lock switch Dust and Splash Resistant Structure Hood (LH1144-02) Tripod Socket TS-121 (replaceable lens foot type) Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship
  5. Press release: TAMRON Announces the Launch of the World's [1] First Mirrorless Zoom Lens with a Maximum Wide-Open Aperture of F2 Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Covers Wide-Angle Through Telephoto Range and Features New Function Customization 35-150mm F/2-2.8 Di III VXD (Model A058) September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience. This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject. Proprietary software tool TAMRON Lens Utility™ for lens function customization This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. Functions of TAMRON Lens Utility l Custom Switch settings A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body *The function of Focus Set Button can be cleared l Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring l Firmware update PRODUCT HIGHLIGHTS 1. The world's first F2-2.8 fast-aperture zoom lens The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise. 2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography. 3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one! 4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise. 5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups 6. Compact body with 35-150mm zoom range and fast F2 maximum aperture 7. New design provides enhanced grip and greater intuitive operation 8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience 9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF [1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON) [2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately. Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 35–150 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F2–2.8 Minimum aperture - F16–22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 21 Groups - 15 Focus Minimum focus - 0.33 m (12.99″) Maximum magnification - 0.17× Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1165 g (2.57 lb) Diameter - 89 mm (3.5″) Length - 158 mm (6.22″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No
  6. Press release: Fujifilm Introduces the New FUJINON XF30mmF2.8 Macro Lens with a Minimum Focusing Distance of 3.94 in. (10cm) VALHALLA, N.Y., November 2, 2022 – FUJIFILM North America Corporation is pleased to announce the new FUJINON XF30mmF2.8 R LM WR lens (XF30mmF2.8 Macro), a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). XF30mmF2.8 Macro is designed for macro photography and features a 1:1 magnification ratio with a minimum focusing distance of just 3.94 in.¹ (10cm) from the sensor. “The ability to create dynamic, true 1:1 macro photography means photographers can enjoy tabletop photography, close-up commercial detail, and microscopic wildlife, among other genres,” said Victor Ha, vice president of Electronic Imaging and Optical Devices divisions, FUJIFILM North America Corporation. “The lens’ compact design and weather-resistance makes it possible to take maximum advantage of X Series’ portability, offering unconstrained creative experiences.” Enabling macro photography in a variety of applications XF30mmF2.8 Macro’s design consists of 11 elements in 9 groups (including 3 aspherical elements and 2 ED elements), controls various forms of aberration (including chromatic aberration, spherical aberration and field curvature) to deliver advanced image-resolving performance. The standard 30mm focal length (equivalent to 46mm in the 35mm film format), which is close to the human field-of-view, also makes it an ideal choice across portraiture and wedding photography, and other genres where a lens with a natural field-of- view is desired. Use of a linear motor and a compact lightweight design provides fast and accurate autofocus XF30mmF2.8 Macro lens uses the Inner Focus system, where the lens group is driven by a linear motor to achieve accurate focus in as fast as 0.02 seconds². The focusing operation is quiet and smooth even for close-up photography, which traditionally has required large movement of focusing elements. The linear motor’s advanced resolution capability ensures focusing accuracy even in macro photography with a very shallow depth-of-field. The design and engineering of XF30mmF2.8 Macro prioritizes a natural and compact form factor; the result is a lightweight lens weighing 6.88 ounces (195g) and measuring 2.74 in. (69.5mm) in length with a filter thread size of 43mm. Dust- and weather-resistant design capable of operating at low temperatures for advanced practical usability The lens barrel is sealed in 9 places to ensure consistent operation in temperatures as low as 14°F (-10°C), and dust- and weather-resistance. Pricing and Availability XF30mmF2.8 Macro is expected to be available in late November 2022, at a manufacturer’s suggested retail price of USD $599.95 (CDN $809.99). Notes ¹ This refers to distance from the sensor surface to the subject. The distance from the front lens element to the subject is .47 in. (1.2cm). ² Using applicable CIPA Guideline measurement methods, when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and using High Performance Mode.
  7. Press release: TAMRON Announces Category-Disrupting, Fast-Aperture Standard Zoom 20–40mm F/2.8 Di III VXD (Model A062) New lens is smallest and lightest in its class* and opens new video opportunities August 17, 2022, Commack, NY - Tamron announces the development of the 20–40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is scheduled to launch in Fall 2022. Due to the current global health crisis, the release date or product supply schedule could change. Overview of the 20–40mm F/2.8 Di III VXD (Model A062) features The 20–40mm F2.8, TAMRON’s latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class. The 20–40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using a linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 6.7” and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography. Main features 1. Fast F2.8 aperture, compact size and exceptionally versatile 20–40mm zoom range The 20–40mm F2.8 is TAMRON’s innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 3.4” and 12.9 oz. At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm. 2. Fabulous family videos, vlogs, and other online content The compact and lightweight 20–40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won’t miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds. 3. High image quality in a compact, lightweight body 4. TAMRON’s VXD linear motor for high-level AF speed and precision 5. Wide macro shooting: 6.7” MOD and maximum magnification ratio of 1:3.8 at the wide end 6. Rapid zooming (Zoom ring rotation arc is just 65°) 7. TAMRON Lens UtilityTM software for Focus Ring Function Setting and firmware updates 8. New design with improved texture and scratch resistance 9. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras 10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF *Specifications, appearance, functionality, etc., are subject to change without prior notice.
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