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Press Release TAMRON announces development of world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras: 17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall. This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses. PRODUCT HIGHLIGHTS Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture High optical performance and image quality throughout the entire zoom range Compact for easy handling with internal zoom for superlative balance Fast and accurate AF for still and video shooting Outstanding close-range shooting performance expands versatility Additional features for greater convenience Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON) *Specifications, appearance, functionality, etc. are subject to change without prior notice.

Press release: SIGMA Announces 10-18mm F2.8 DC DN | Contemporary, the World's Smallest and Lightest F2.8 Zoom Lens for APS-C Mirrorless Cameras Ronkonkoma, NY – October 5, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 10-18mm F2.8 DC DN | Contemporary lens. This is the first SIGMA lens being announced and released concurrently for the L-Mount, Sony E-mount and Fujifilm X Mount. The lens will be available through authorized retail partners on October 26, 2023 for $599. This is the world's smallest and lightest F2.8 zoom lens designed for APS-C format mirrorless systems at just 2.8 x 2.4 inches (72.2 x 62mm) and 9.2 ounces (260g)*1. The lens covers a 15-36mm (35mm equivalent) focal range, with a fast F2.8 constant aperture. Paired with the 18-50mm F2.8 DC DN | Contemporary, this duo of lenses covers a 15-75mm (35mm equivalent) range with the same bright F2.8 maximum aperture at a combined weight of under 19.5 ounces (550g). The SIGMA 10-18mm F2.8 DC DN | Contemporary uses an aspherical concave lens with a large polarization ratio and high refractive index in the first group, reducing the number of elements in the first group and shortening the overall length. Additionally, a new push-on petal type hood has been developed. Thanks to the new structure with a spring and lever, which is not utilized by any other manufacturer, the hood has been made both thinner and smaller, which also contributes to the overall compactness of the lens. The optical design of the lens delivers a short 4.6 inch (11.6cm) minimum focusing distance and a maximum magnification ratio of 1:4 at the wide end, allowing for close-up photography with pleasing background separation. The optical design also minimizes focus breathing, and the stepping motor delivers swift, quiet autofocus during both still and video use. Thanks to its high optical quality and compact size, the SIGMA 10-18mm F2.8 DC DN | Contemporary lens is an excellent choice for travelers, adventure photographers, vloggers, content creators, and family photographers who want great image quality when paired with today's leading lightweight crop-sensor cameras on the three supported mirrorless platforms. Learn more about the SIGMA 10-18mm F2.8 DC DN | Contemporary lens: https://www.sigmaphoto.com/10-18mm-f2-8-dc-dn-c Create expressive images on the go with the world's smallest and lightest ultra-wide-angle zoom lens for APS-C cameras* The SIGMA 10-18mm F2.8 DC DN | Contemporary is the world's smallest and lightest ultra-wide- angle zoom lens for APS-C cameras*2, covering an effective focal range of 15-27mm (35mm equivalent). With ultra-sharp optics, a bright F2.8 aperture and a newly developed push-on petal type lens hood, photographers can create expressive images anytime, anywhere. The lens features a unique aspherical element that reduces the overall size of the lens and enhances image quality. An 11.6cm (1:4) minimum focusing distance to produce unique compositions, with expansive backgrounds and pleasing bokeh. With a weight of only 260g*3, a fast AF stepping motor and minimal focus breathing, the lens can be easily mounted onto a motorized gimbal to create impressive video content for social media use and professional projects. The lens is available for L-Mount, Sony E-Mount and FUJIFILM X Mount systems. Key Features 1. Large-aperture, ultra-wide-angle zoom with expressive imaging capabilities By utilizing unique optics which have been designed to correct lens aberrations, the SIGMA 10-18mm F2.8 DC DN | Contemporary produces images that are sharp across the entire image. Aspherical lens, special low-dispersion glass The use of an aspherical lens with large eccentricity and refractive index as the first lens element has enabled a lens construction with a reduced number of elements. Used in conjunction with multiple aspherical lenses and special low-dispersion glass, the lens can produce high resolution images whilst remaining compact and lightweight. Minimum focusing distance 11.6cm, maximum magnification ratio 1:4 Create expressive close-up images using the 11.6cm minimum focusing distance when shooting at 10mm. With a magnification ratio of 1:4, the lens captures unique portraits, still life and more. 2. Extremely compact and lightweight The SIGMA 10-18mm F2.8 DC DN | Contemporary is the world's smallest and lightest ultra-wide angle zoom lens for APS-C cameras*2, with a length of 62.0mm, a maximum diameter of 72.2mm, and a weight of 260g*3. The lens can be carried around with ease or attached to an APS-C mirrorless camera and a gimbal to create an ultra-portable video setup. Newly developed push-on petal type hood A newly developed push-on petal type hood is included with the lens. Unlike the conventional bayonet type lens hoods that attach with a rotating movement, this push-on type lens hood is attached onto the lens using a spring and lever system. The implementation of this new design reduces the size and thickness of the hood so that it matches the compact size of the lens. Compact, lightweight, high-performance F2.8 constant aperture zoom lens series When combined with the SIGMA 18-50mm F2.8 DC DN | Contemporary, a total, unbroken focal range of 15-75mm (35mm equivalent) with a constant F2.8 aperture can be covered. The combined weight of both lenses is only 550g*3. Fast-growing lineup of lenses for APS-C mirrorless cameras In addition to the SIGMA 18-50mm F2.8 DC DN | Contemporary, the lineup of lenses for APS-C mirrorless cameras includes 16mm, 23mm, 30mm, and 56mm prime lenses, all with F1.4 brightness. This flexible lens selection can be used for a wide variety of photographic applications*4. Mount with dust and splash resistant structure The lens mount incorporates rubber sealing to protect it from dust and water drops. 3. Ideal for landscapes, travel, video and online content creation With ultra-wide focal length, portable body and razor-sharp optics, the SIGMA 10-18mm F2.8 DC DN | Contemporary is the perfect portable option for landscape, travel, interior and street photography. It also boasts impressive video capability owing to its bright F2.8 aperture, which makes it well-suited to shooting in low-light environments and creating a shallow depth-of-field. The ultra-wide angle-of-view is ideal for hand-held vlogging that requires the capture of both the subject and the environment. Designed to minimize focus breathing The lens has been designed to suppress focus breathing. The change in angle-of-view due to focus shift is minimized, creating a natural-looking focus shift when recording video. Supports various camera functions The lens is compatible with the electronic image stabilization function, aberration correction function, DMF, and AF+MF in camera bodies from various manufacturers. The advantage using this ultra-wide-angle lens is that it provides a generous angle-of-view even when the electronic image stabilization function crops the image.*5 Stepping Motor A fast and quiet stepping motor is used to deliver precise AF when shooting stills and video. It is fully compatible with in-camera AF tracking modes. Additional Features Lens construction: 13 elements in 10 groups (3 FLD, 1 SLD, and 4 aspherical elements) Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Supports DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Support for switching between linear and non-linear focus ring settings on L-Mount bodies
 * Function available on supported cameras only. Mount with dust and splash resistant structure Push-on petal type hood LH706-02 Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Japan" craftsmanship *1 As an AF F2.8 zoom lens for mirrorless cameras with an APS-C sensor. As of October 2023 by SIGMA. Figures are for L-Mount. *2 As an AF F2.8 zoom lens for mirrorless cameras with an APS-C sensor. As of October 2023 by SIGMA. *3 The values are for L-mount. *4 Lineup is as of October 2023. *5 Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model.

Press release: Fujifilm Introduces FUJINON XF150-600mmF5.6-8 R LM OIS WR Lens Super-telephoto zoom lens offers premium image quality, lightweight design and outstanding speed Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation is pleased to introduce FUJINON XF150-600mmF5.6-8 R LM OIS WR telephoto zoom lens (XF150- 600mmF5.6-8 R LM OIS WR). Engineered for photographers who rely on extreme zoom capabilities, even in the most challenging photographic situations. From distant wildlife to sprawling landscape photography, XF150-600mmF5.6-8 R LM OIS WR is designed to create long-distance images with pinpoint accuracy. “The outstanding coverage that is achievable with this lens places a range of far- reaching subjects–including wildlife, nature, and landscape details–firmly within frame,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “An incredible focal range paired with fast, reliable autofocus, and a perfectly balanced, lightweight design removes barriers between photographers and their subjects, so their only limitation is their own creativity.” The lens consists of 24 lens elements in 17 groups including three extra-low dispersion (ED) elements and four Super ED elements, to deliver an advanced level of image resolution edge to edge across the entire zoom range. Covering 35mm equivalent focal lengths of 229mm – 914mm, image makers can extend the reach of XF150-600mmF5.6-8 R LM OIS WR through either FUJIFILM XF1.4X TC WR or FUJIFILM XF2X TC WR teleconverters. The lens’s longest focal length extends to 1200mm (35mm equivalent of 1828mm), closing distances in an instant. The fast autofocus system, driven by a linear motor, attains precise focus quickly and accurately, even in the super-telephoto range, where focusing can be difficult due to a shallow depth of field. Main XF150-600mmF5.6-8 R LM OIS WR Product Features: Fujifilm’s longest super-telephoto range delivers premium image quality HT-EBC coating, typically used on broadcast lenses, has been applied on all elements of XF150-600mmF5.6-8 R LM OIS WR, to achieve high transmittance and low reflectance despite containing 24 lens elements. Compatible with FUJIFILM XF2X TC WR and XF1.4X TC WR. XF2X TC WR - 300mm to 1200mm (35mm equivalent focal lengths of 457mm – 1828mm XF1.4 TC WR - 210mm to 900mm (35mm equivalent focal lengths of 315mm - 1350mm Rugged yet lightweight design to reduce user load, enabling extended shooting in a variety of situations XF150-600mmF5.6-8 R LM OIS WR weighs just 3.5 pounds (1605g)1 despite being a super-telephoto zoom reaching up to 600mm. Two super ED elements are used to keep the lens barrel small, while maintaining an advanced level of image-resolving performance. The use of an Inner Zoom system means the lens barrel maintains a constant length at every focal length. This results in a lightweight lens that zooms easily with no shift in weight distribution. The lens body is matte silver to mitigate temperature increase under even the most challenging wildlife, nature, and landscape photography environments. Magnesium alloy is used for the internal base frame that supports the lens structure to maintain durability, while keeping the overall lens weight low. The lens barrel is weather-sealed at 19 locations for dust and weather- resistance and the ability to operate at temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). 5-stop image stabilization mechanism XF150-600mmF5.6-8 R LM OIS WR features a high-precision sensor and control system to deliver up to 5-stops2 of optical image stabilization, making it easier than ever to make images at even the super-telephoto range. Diverse functions for fast and silent autofocus (AF) and easy AF operation XF150-600mmF5.6-8 R LM OIS WR uses the Inner Focus system, which drives the lens with a linear motor to achieve fast and silent AF. Focus is attained in as fast as 0.25 seconds,3 even in the hard-to-focus super-telephoto range. The Focus Preset function ensures the lens remembers the focus setting for a location pre-defined with the SET button4. Users can keep creating images without having to re-adjust focus on a targeted subject. The Focus Limiter allows users to restrict the lens AF range. This can effectively shorten AF time when photographing a subject that is 16 feet (5 meters) away or more. The Focus Control button is conveniently located at the front edge of the lens barrel4. The Focus Select switch may be used for added operability of AF and focus lock. 1 Without lens hood, lens cap, and tripod collar foot 2 Compliant with CIPA in pitch / yaw directions 3 AF speed measured at the telephoto end, using CIPA Guideline compliant measurement method, and when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and in High Performance Mode. The AF speed at the wide-angle end under the identical condition is approx. 0.15 seconds. 4 Fujifilm’s latest X Series digital camera firmware update must be downloaded to activate the lens Focus Preset function and the Focus Control button. An applicable firmware update for the FUJIFILM X-T4, FUJIFILM X-T3 and FUJIFILM X-S10 digital cameras will be forthcoming. Pricing and Availability FUJIFILM XF150-600mmF5.6-8 R LM OIS WR is expected to be available in early July 2022 at a Manufacturer’s Suggested Retail Price of $1,999 USD and $2,550 CAD. For more information on this lens, visit https://fujifilm-x.com/en-us/products/lenses/xf150- 600mmf56-8-r-lm-ois-wr/. Fujifilm XF 150-600mm F5.6-8 R LM OIS WR Specifications Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Fujifilm X Aperture Maximum aperture - F5.6–8 Minimum aperture - F22 Aperture ring - Yes Optics Elements - 24 Groups - 17 Special elements / coatings - 4 Super ED elements, 3 ED elements Focus Minimum focus - 2.40 m (94.49″) Autofocus - Yes Motor type - Linear Motor Full time manual - Unknown Focus method - Internal Focus notes - Inner Focus Distance scale - No DoF scale - No Focus distance limiter - >16ft Physical Weight - 1605 g (3.54 lb) Diameter - 99 mm (3.9″) Length - 315 mm (12.4″) Materials - Magnesium alloy Sealing - Yes Colour - matte silver Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - Yes

Press release: TAMRON Announces Ultra-telephoto Zoom for FUJIFILM X-Mount 150-500mm F/5-6.7 Di III VC VXD (Model A057) Compact 750mm (full-frame equivalent) offers easy super telephoto shooting opportunities September 20, 2022, Commack, NY - Tamron announces the launch of the 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for FUJIFILM X-mount. The lens is will be on sale October 13, 2022 at $1499. However, due to the current global health crisis, the release date or product supply schedule could change. The 150-500mm F5-6.7 covers a full-frame equivalent focal length range of 225mm to 750mm, combining compact size with stunning image quality across the entire zoom range—from the center of the image to the edges. Photographers can now easily enjoy the benefits of ultra-telephoto photography with its easy-to-handle compact body. The new ultra-telephoto zoom is equipped with the VXD (Voice-coil eXtreme-torque Drive) precise and high-speed linear motor focus mechanism and TAMRON’s proprietary VC (Vibration Compensation) mechanism. At the 150mm end, the lens offers an MOD (Minimum Object Distance) of 23.6” for powerful and dramatic close-ups. PRODUCT HIGHLIGHTS 1. Compact 750mm equivalent¹ ultra-telephoto zoom lens Although it reaches the ultra-telephoto focal length equivalent of 750mm, the 150-500mm F5-6.7 is still quite compact in size with a length of just 8.3” and a maximum diameter of 93mm. Even when extended fully to the telephoto end, the length of the lens is only 11.2” so it can be used comfortably. The lens zooms from 150mm to 500mm by rotating the zoom ring through an arc of just 75° that enables rapid adjustment to the desired angle of view with minimal movement, avoiding missed opportunities and facilitating intuitive composition. 2. Amazing high image quality The optical construction features 25 elements in 16 groups. The generous and effective use of special lens elements including one XLD (eXtra Low Dispersion) element, five LD (Low Dispersion) elements, and two Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. And because the 150-500mm F5-6.7 is designed for full-frame mirrorless cameras, it delivers extremely high image quality and overall performance across the entire zoom range, in the center and from edge-to-edge. 3. VXD AF motor provides high speed, high precision, and excellent quietness The 150-500mm F5-6.7 features the VXD linear motor focus mechanism. VXD delivers high-speed and high-precision movement and ensures responsive performance. Additionally, the linear motor also reduces drive noise and vibrations produced during focusing (as compared to a conventional drive system), making it ideal for shooting both still photos and video in low-noise environments. 4. TAMRON’s acclaimed VC delivers excellent image stabilization The slim, compact 150-500mm F5-6.7 is equipped with TAMRON’s VC mechanism. The lens features a VC mode selection switch with three settings (Mode 1: Standard, Mode 2: Exclusively for Panning, and Mode 3: Framing Priority) so the ideal VC mode can be invoked to match shooting conditions. This functionality delivers excellent image stabilization performance, enabling efficient reduction of image blur caused by camera shake. 5. Telephoto-macro shooting unleashes excellent close-range shooting performance The 150-500mm F5-6.7 offers excellent close-up shooting capabilities for an ultra-telephoto lens. The MOD is 23.6” at the 150mm end and 70.9” at the 500mm telephoto end. The maximum magnification ratio at 150mm is exceptionally high at 1:3.1 (the full-frame equivalent of 1:2.1). Users can shoot powerful telephoto-macro images of subjects including flowers and insects while maintaining a reasonable shooting distance — closer than you can get with conventional ultra-telephoto zoom lenses. 6. Additional features for greater convenience Arca-Swiss compatible tripod mount with strap attachment holes included Lens hood with flexible, protective front portion Switch designed for ease of operation and handling FLEX ZOOM LOCK mechanism to support greater usability Equipped with an MF SPEED switch that is handy when focusing manually 7. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating delivers stunning clarity and contrast 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection Footnotes ¹ Full-frame equivalent focal length

Press release: Ricoh announces two 50mmF1.4 lenses, each offering a uniquely distinct design concept Contemporary... or nostalgic? New HD Pentax-FA 50mm F1.4 and smc Pentax-FA 50mm F1.4 Classic allow photographers to choose the standard lens that best fits their style, creative aesthetic and applications. PARSIPPANY, NJ, May 16, 2023 – Ricoh Imaging Americas Corporation today announced the HD PENTAX-FA 50mm F1.4 and the smc PENTAX-FA 50mm F1.4 Classic lenses. Developed for use with PENTAX K-mount digital SLR cameras, these new compact standard lenses are similar…but different. Each offers a uniquely distinct design concept, allowing photographers to choose the lens that best fits their style, creative aesthetic and applications. The new lenses are based on the legacy smc PENTAX-FA 50mm F1.4 lens, which was launched in 1991 as a standard lens for film-format SLR cameras. In recent years, this base model has gained popularity because it delivers a distinctive image rendition at open and larger apertures — a rendition completely different from those produced by today's digital-specific lenses. Both feature the same focal length and open aperture, and—despite the lenses' compact dimensions—both incorporate large-diameter optical elements that cover the full-frame image circle of K-mount cameras. However, the lenses are designed to produce distinctively different image renditions, allowing photographers to choose the lens that best meets their needs. The HD PENTAX-FA 50mm F1.4 adds the latest, high-grade, multi-layer HD Coating to ensure high-contrast images with edge-to-edge sharpness, while retaining the dimensions of its base model — the smc PENTAX-FA 50mm F1.4 — this lens features a totally new exterior design, similar to that of the latest DA- and D FA-series lenses. This makes it a perfect match for the latest PENTAX digital SLR cameras. The smc PENTAX-FA 50mm F1.4 Classic produces a unique image rendition commonly created by lenses designed 50 years ago. When set to open aperture and against strong backlight, it produces a unique visual effect commonly known as rainbow flare. The photographer can change the position and size of the rainbow flare by shifting the relative position of the subject and light source, creating a one-and-only visual expression not available with the latest lenses. By closing down the aperture to F4 or smaller, the photographer can capture sharper, crisper images that are free of not only rainbow flare, but also ordinary flare and ghost images. The smc PENTAX-FA 50mm F1.4 Classic retains the exterior design of the original smc PENTAX-FA 50mm F1.4, with a black matte finish and a matte-black focus ring. It has no green ring — the symbolic design of recent PENTAX digital-specific lenses — to recreate the nostalgic appearance of an old-time lens from the film-format SLR era. Pricing and Availability The new lenses will be available mid-June at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets. The manufacturer's suggested retail prices are $349.95 for the HD PENTAX-FA 50mm F1.4 lens and $379.95 for the smc PENTAX-FA 50mm F1.4 Classic lens. Main Features of the HD Pentax-FA 50mm F1.4 HD Coating* to enhance imaging power After a thorough review of the lens coatings applied to the ever-popular smc PENTAX-FA 50mm F1.4, PENTAX decided to apply the latest, high-grade, multi-layer HD Coating to this new lens. Compared to conventional multi-layer coatings, this high-performance coating effectively reduces average reflectance and improves light transmittance, delivering clear, high-contrast images with minimal flare and ghost images, even in demanding lighting conditions such as backlighting. *HD stands for High Definition. New exterior design to match the latest digital SLR models While retaining the dimensions of its base model — the smc PENTAX-FA50mm F1.4 — this lens features a totally new exterior design, similar to that of the latest DA- and D FA-series lenses. This makes it a perfect match for K-series digital SLR cameras. Main Features of the smc Pentax-FA 50mm F1.4 Classic Distinctive imaging characteristics Through intentional fine-tuning of the lens design, this lens produces a unique visual effect commonly known as rainbow flare when it captures an image at open aperture* and against strong backlight.** It lets the photographer change the position and size of rainbow flare by shifting the relative position of the subject and light source, creating a unique, one-and-only visual expression not available with the latest lenses. By closing the aperture down to F4 or smaller, the photographer can capture sharper, crisper images that are free of not only rainbow flare, but also ordinary flare and ghost images. * It may be difficult to create rainbow flare when the lens is mounted on an APS-C-format digital SLR camera, because the camera's image sensor is designed to use only the central area of the image circle. ** During shooting, the user is advised to mount an ND (Neutral Density) filter (included as a standard accessory), or a commercial ND filter designed to reduce light transmittance to lower than a 1/16 level, on the lens. When observing an image through the camera's optical viewfinder, the user is advised to avoid looking directly at strong light sources. Nostalgic design This lens retains the exterior design of the smc PENTAX-FA 50mm F1.4, featuring a black matte finish and a matte-black focus ring. It has no green ring — the symbolic design of recent PENTAX digital-specific lenses — to recreate the nostalgic appearance of an old-time lens from the film-format SLR era. Common Features When mounted on a PENTAX digital SLR camera body, these lenses can be used as 50mm standard lenses in the full-frame format or 76.5mm medium-telephoto lenses in the APS-C format. With a full-frame camera, they provide an angle of view close to that of the human visual field, making it an ideal choice for a wide range of applications, such as snapshots, scenic images and portraiture. The large F1.4 open aperture produces images with a very shallow depth of field. Water- and grease-repellent SP (Super Protect) Coating has been applied to the front surface of the lenses, making it easier for the user to wipe off water or stains. The eight-blade diaphragm control mechanism produces a soft, natural bokeh (defocus) effect from open aperture to F2.8 and also minimizes the streaking effect of point light sources. Designed to be fully compatible with older K-mount digital SLR cameras and film-format AF SLR cameras, these lenses allow the photographer to retain all camera functions, thanks to the aperture ring installed on the lens body, and the mechanism designed to couple the lens with the camera's motor-driven, in-body AF system.

Press release: The splendor of full radiance: Nikon releases the NIKKOR Z 135mm f/1.8 S Plena With an Emphasis on Extreme Peripheral Illumination, the Plena is a New Visual Experience with Dreamy Bokeh, Fast Aperture and Beautiful Compression Melville, New York, September 27, 2023 - Today Nikon Inc. announced the release of the NIKKOR Z 135mm f/1.8 S Plena, an impressively unique lens for Nikon Z series mirrorless cameras. This new mid-telephoto prime lens bestows astonishingly high resolution, edge-to-edge brightness, incredible sharpness and spectacularly dramatic bokeh, all while elevating the threshold of what’s possible with optical technology. The name "Plena" is derived from the Latin term plenum, which denotes the state of a space being completely full. This name was chosen to reflect the lens’ ability to fulfill the user’s creative vision with superior light gathering capability, beautiful, well-rounded bokeh and outstanding sharpness and clarity throughout the frame. Following in the footsteps of the NIKKOR Z 58mm f/0.95 S Noct, this distinctively brilliant portrait prime is only the second Nikon lens to be granted a dedicated name, with the hope that it will be highly regarded by users for many years to come. "The Plena is a beautiful lens in every way. From the premium metal exterior to the brightness and image rendering that’s nothing short of breathtaking, this is a lens that needs to be experienced," said Jay Vannatter, Executive Vice President, Nikon Inc. "This is exactly the kind of incredible optical innovation that our engineers promised was in our future, which could only be developed with the wider diameter and shorter flange distance of the next generation Z mount." This truly special optic is engineered with a focus on superior peripheral illumination, which is the ability to deliver the maximum amount of light to the far edges of the frame. The result is abundant brightness from edge-to-edge, with clear, bright subject distinction throughout. The combination of brightness, bokeh quality and extreme sharpness makes for vibrant images with a mystical pop of three-dimensionality. The NIKKOR Z 135mm f/1.8 S Plena is part of the S-Line[1] and takes advantage of the Z mount system’s large-diameter mount, which unlocks further possibilities of lens design, as well as the potential for light gathering. In addition to enhanced brightness, the optical formula and larger rear element helps to realize beautiful, well-rounded bokeh throughout the entire frame, even from maximum aperture. The NIKKOR Z 135mm f/1.8 S Plena also affords users outstanding sharpness and clarity, regardless of the shooting distance with a close minimum focusing distance of only 0.82 m/2.69 ft. This enables a fantastic dreamlike expression that combines delicate textures and beautiful bokeh in portraits, landscapes and more. The lens’ luxurious exterior design is intended to match its superior optical performance. Along with the adoption of metal components, the lens features an engraved "Plena" logo similar to the cursive font and yellow color of the Noct logo. Additional features include a fully weather sealed body for durability and the addition of two L-Fn buttons for customization. Primary Features of the NIKKOR Z 135mm f/1.8 S Plena Beautiful, well-rounded bokeh is achieved throughout the entire frame, while supporting a fast f/1.8 maximum aperture. Eleven-blade diaphragm and larger rear element contribute to exceptionally circular bokeh for dreamlike expression that accentuates the three-dimensionality of the subject with smooth gradation. The large amount of peripheral light at the f/1.8 maximum aperture ensures a consistently bright image all the way to the extreme corners of the frame for a sense of transparency and brilliance in images. The outstanding sharpness and clarity, characteristic of S-Line lenses, enables rendering of the finest textures in hair and skin tones, while excellent point-light reproduction capabilities achieve brilliant night and urban landscape imagery. A multi-focusing system uses stepping motors (STMs) for fast, accurate and quiet autofocus drive for still images and video. In addition to Meso Amorphous Coat, the most effective anti-reflection coating in Nikon history that prevents reflections regardless of the direction from which light enters the lens, Nikon’s original ARNEO Coat is also used to effectively reduce instances of ghosting and flaring. Optical construction consists of 16 elements in 14 groups, with four ED elements, one aspherical element and one SR lens element. A design that takes video recording into consideration with quiet operation and stable exposure. The lens body features two lens Fn buttons, to which a wide variety of functions can be assigned. One is positioned on the top of the lens enabling smooth adjustment of settings even when shooting in vertical orientation. The versatile 82mm filter attachment size enables the use of various lens filters designed to satisfy users’ creative intent. Designed to achieve superior dust and drip-resistant performance[2]. Well balanced with a dimension of 3.9"x 5.5", and a weight of 2.2 lbs /995 g. Price and Availability The new NIKKOR Z 135mm f/1.8 S Plena will be available in mid-October for a suggested retail price of $2499.95.* For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire line of Z series cameras, please visit Nikonusa.com. [1] The S-line is a grade of NIKKOR Z lenses that demonstrate outstanding optical performance, adhering to a high standard of design principles and quality control. [2] Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press release: TAMRON announces development of second-generation 70-180mm F2.8 zoom with Vibration Compensation and TAMRON Lens Utility™ compatibility. Class-leading compact and lightweight telephoto zoom for Sony E-mount full-frame mirrorless August 8, 2023, Commack, New York – Tamron announces the development of the 70-180mm F/2.8 Di III VC VXD G2 (Model A065), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available in the Fall 2023. The 70-180mm F2.8 G2 marks the further evolution of the first-generation model that earned high acclaim in the marketplace and incorporates several enhancements. Leading the list of improvements of the new G2 lens is the incorporation of TAMRON’s proprietary VC (Vibration Compensation) mechanism. The lens maintains the maneuverability of class-leading compact size and weight (1) while enabling shooting with greater stability. The optical design has been revamped from the first-generation 70-180mm F2.8 and achieves uncompromising high image quality across the entire zoom range. TAMRON also shortened the MOD (Minimum Object Distance) at the wide end to 0.3m (11.8in) compared to the first-generation 0.85m (33.5in), enabling users to enjoy unique photographic expressions distinctive to the lens. Additionally, the new 70-180mm F2.8 G2 zoom features TAMRON’s renowned VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism enabling high-speed, high-precision auto-focusing that performs well whether shooting stills or video. The new 70-180mm F2.8 G2 zoom also supports the dedicated TAMRON Lens Utility™ and TAMRON Lens Utility Mobile™ apps that were developed in-house by TAMRON. The software can be used to customize functions based on various shooting styles for still photography and video. The new lens design improves operability and provides scratch resistance. This single lens combines profound maneuverability and practicality that is worthy of the second-generation G2 badge and will deliver shooting experiences that make a fast-aperture telephoto zoom lens even more enjoyable. Product Highlights Even with VC image stabilization, the lens is just 6.2” (156.5mm) long and weighs only 30.2 o.z (855g) Revamped optical design delivers truly superb performance at all focal lengths VXD provides high-speed and high-precision AF with vastly improved subject tracking Equipped with TAMRON’s proprietary VC mechanism Achieves MOD of 11.8” (0.3m) at 70mm and 33.5” (0.85m) at 180mm Proprietary software tool TAMRON Lens Utility for lens function customization Additional features for greater convenience User-friendly features (Moisture-Resistant Construction and Fluorine Coating) Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among full-frame compatible fast-aperture F2.8 telephoto zoom lenses equipped with Vibration Compensation. (As of July 2023 — TAMRON)

Press release: CANON INTRODUCES THREE NEW LENSES, ENHANCING STILL PHOTOGRAPHY AND VIDEO PRODUCTION FOR ANY SKILL LEVEL MELVILLE, NY, November 2, 2023 - Photographers aiming to get a powerful, ultra-wide angle shot, or looking for a superb zoom range, can improve their images with three new lenses announced today by Canon U.S.A., Inc., a leader in digital imaging solutions. The RF-S10-18mm F4.5-6.3 IS STM, the RF24-105mm F2.8 L IS USM Z, and the RF200-800mm F6.3-9 IS USM lenses can benefit a wide range of users — from beginners all the way to working professionals. The RF-S10-18mm F4.5-6.3 IS STM lens offers users of APS-C sensor size EOS R-series cameras an ultra wide-angle zoom, helping create strong still images and video. It is an ideal lens for vloggers, travelers, and general shooters. Beginners in video and still photography can make good use of this lens, as well as the more advanced pros. Key features include: 10–18mm ultra-wide zoom (equivalent to 16-29mm on full-frame camera). Image Stabilization, for even greater hand-held sharpness and video steadiness. Compact and lightweight design, making it an excellent choice for travel. A new optical design, optimized for RF lens mount and APS-C sensor size. An affordable price tag for those just stepping into ultra-wide video and still imaging. Still and video professionals who want a single lens that can handle most tasks with low-light capabilities will find what they’re looking for with the RF24-105mm F2.8 L IS USM Z. This is the world’s first 24-105mm focal length lens combined with consistent f/2.8 maximum aperture1, offering true portrait-length telephoto coverage resulting in sharp images. High-end photographers, photojournalists, and video content creators can utilize this lens’ other features that include: Constant overall length when zooming. Manual aperture ring for video use. Optimized optics for high-level video. Image stabilization. A new Power Zoom Adapter will also be available for the RF24-105mm F2.8 L IS USM Z lens, an optional accessory for super-smooth zooming during video operation. This detachable device allows for more natural movement when zooming in and out, and easier control for solo camera operators. A standard version of the Power Zoom Adapter will be available, as well as a 20-pin port version to support zoom and focus demands. The firmware updates that will be available in early December for the EOS C70 and EOS R5 C cameras will add support for the RF24-105mm F2.8 L IS USM Z lens. Last, but not least — nature, wildlife, and outdoor sports shooters will find the RF200-800mm F6.3-9 IS USM super telephoto zoom lens a great tool to take crystal-clear images of action at a distance. This lens is lightweight and easy to hold in your hand, allowing most users to carry it to help capture a range of subjects, whether it’s a still image of a landscape, or video of a moving target. Unique features of the RF200-800mm F6.3-9 IS USM lens also include: Up to 800mm focal length. Up to 5.5 stops image stabilization. Compatible with optional Canon RF 1.4x and 2x tele extenders. Weather-resistant design. Rotating tripod mount. Price & Availability The new RF-S10-18mm F4.5-6.3 IS STM, the RF24-105mm F2.8 L IS USM Z, and the RF200- 800mm F6.3-9 IS USM lenses are expected to be available in December for estimated retail prices of $329.99, $2,999.00, and $1,899.00, respectively2. The two versions of the Power Zoom Adapter for the RF24-105mm F2.8 L IS USM Z will be available Spring 2024 for an estimated retail price of $999.99, and $1,299.002 for the version with the 20-pin port. For more information, please visit usa.canon.com. 1 As an AF interchangeable lens for full-frame sensor mirrorless cameras that have already been released as of November 1, 2023. (Based on Canon’s internal survey). 2 Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.