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  1. Press release: TAMRON Announces Category-Disrupting, Fast-Aperture Standard Zoom 20–40mm F/2.8 Di III VXD (Model A062) New lens is smallest and lightest in its class* and opens new video opportunities August 17, 2022, Commack, NY - Tamron announces the development of the 20–40mm F/2.8 Di III VXD (Model A062), a fast-aperture standard zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is scheduled to launch in Fall 2022. Due to the current global health crisis, the release date or product supply schedule could change. Overview of the 20–40mm F/2.8 Di III VXD (Model A062) features The 20–40mm F2.8, TAMRON’s latest innovation, is an unparalleled new fast-aperture standard zoom lens that can be easily carried around for everyday shooting for both still images and video. Designed for Sony E-mount full-frame mirrorless cameras, the lens was created in aggressive pursuit of portability that is ideal for everyday use. Starting from 20mm at the ultra wide-angle end and covering up to 40mm in the standard focal range, it is the smallest and lightest in its class. The 20–40mm F2.8 delivers beautiful images across the entire zoom range and is great for still photography and for creating vlogs and other video content. The lens incorporates TAMRON’s VXD (Voice-coil eXtreme-torque Drive), an AF drive system using a linear motor focus mechanism. The VXD boasts superior quietness and agile performance and achieves high-speed and high-precision autofocus. With an MOD (Minimum Object Distance) of just 6.7” and maximum magnification ratio 1:3.8 at the wide end, the lens provides exceptional close-range shooting capability, offering the added feature of wide macro photography. Main features 1. Fast F2.8 aperture, compact size and exceptionally versatile 20–40mm zoom range The 20–40mm F2.8 is TAMRON’s innovative creation of a new standard zoom lens, born from the unbridled desire to produce a compact size that can be carried around easily. It delivers a fast F2.8 aperture across the entire zoom range from 20mm to 40mm and achieves a class-leading compact and lightweight design at just 3.4” and 12.9 oz. At the longest zoom end, the lens offers a standard focal range of 40mm, handy for everyday shooting of snaps, portraits, and food photos. Meanwhile at the wide end, the ultra-wide 20mm focal length lets users enjoy a broad range of photography including stunning and powerful natural landscapes that make use of the unique ultra wide-angle perspective, something that cannot be expressed as readily with a fast-aperture standard zoom lens that starts at 24mm. 2. Fabulous family videos, vlogs, and other online content The compact and lightweight 20–40mm F2.8 offers excellent handling that is well balanced even when accessories like camera grips or gimbal stabilizers are attached. With this single lens, you won’t miss a shot, from street videography to vast landscapes during travel and selfies that include wide backgrounds. 3. High image quality in a compact, lightweight body 4. TAMRON’s VXD linear motor for high-level AF speed and precision 5. Wide macro shooting: 6.7” MOD and maximum magnification ratio of 1:3.8 at the wide end 6. Rapid zooming (Zoom ring rotation arc is just 65°) 7. TAMRON Lens UtilityTM software for Focus Ring Function Setting and firmware updates 8. New design with improved texture and scratch resistance 9. Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras 10. User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 11. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF *Specifications, appearance, functionality, etc., are subject to change without prior notice.
  2. Press release: Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens Newest G Master™ Series Lens in Sony’s Mirrorless E-mount Lineup with Industry-leading Optical Design, Unique Actuator Technologies, Advanced Autofocus and More SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. announced today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lensi using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators. “Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.” Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses [1] The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame—even with the aperture wide open. A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings. Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit. In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x. Fast and Precise Autofocus The FE 24-70mm F2.8 GM II achieves reliable focus by using four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps[ii]continuous shooting for stills and 4K 120p video recording with autofocus. The FE 24-70mm F2.8 GM II enables full AF tracking performance even when shooting stills with the aperture stopped down, making it possible to use deeper depth of field to ensure that moving subjects remain in sharp focus when shooting continuously[iii]. The lens’ AF tracking performance while zooming is approximately two times better than the previous model[iv]. Refined Capabilities for Creative Filmmaking With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 24-70mm F2.8 GM II is designed for all types of video applications. The FE 24-70mm F2.8 GM II offers extremely quiet AF operation, thanks to the XD Linear Motors and a newly developed aperture unit. Using the latest lens technology, the FE 24-70mm F2.8 GM II reduces focus breathing, focus shift and axial shift when zooming for smooth video footage. This lens also supports the breathing compensation function[v] provided in compatible Alpha series cameras. As an added benefit for advanced video creation, the newest lens includes Linear Response MF (manual focus) that ensures high repeatability when focusing manually as the focus ring responds directly and repeatedly to subtle control. It also includes an aperture ring making manual aperture/iris control fast, direct, and easy. The dedicated iris ring enables click-less control to achieve smooth depth of field transitions. Unrivaled Mobility Designed to perfectly pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and offers unprecedented shooting flexibility and freedom in a wide range of situations. The FE 24-70mm F2.8 GM II weighs just 24.6 ounces (695 grams), approximately 20% less (7 ounces) than the original 24-70 mm F2.8 G Master. The lens’ length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Reliability and Improved Control The new FE 24-70mm F2.8 GM II was developed based on feedback from professionals to offer even better control and usability than preceding models. This model includes: Zoom smoothness switch to adjust zoom ring torque either Tight or Smooth A newly added aperture ring with click ON/OFF switch and iris lock switch Two customizable focus hold buttons The focus ring that responds directly and linearly to subtle control when focusing manually New lens hood design with opening to control circular polarizing filters (dia. 82mm) The center of gravity back toward the mount for improved handling and operation An updated dust and moisture resistant[vi] design provides extra reliability for outdoor use in challenging conditions. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The front lens element also features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that become attached to the lens surface. Pricing and Availability The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America. For detailed product information, please visit: (US) – FE 24-70mm F2.8 GM II (CA) – FE 24-70mm F2.8 GM II Notes [I] MTF chart comparison [II] When paired with the Alpha 1. “Hi+” continuous shooting mode. Effective at 1/125 seconds or higher shutter speed. In AF-C mode at shutter speed of 1/250 seconds or higher. The maximum continuous frame rate will depend on the shooting mode. [III] With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info. [IV] Sony tests. Compared to SEL2470GM. [V] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [VI] Not guaranteed to be 100% dust and moisture proof Sony FE 24-70mm F2.8 GM II Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 24–70 mm Image stabilization - No Lens mount - Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 11 Optics Elements - 20 Groups - 15 Special elements / coatings - Five aspherical elements (two of which are high-precision extreme aspherical (XA) elements), two extra-low dispersion (ED) elements and two Super ED elements. Focus Minimum focus - 0.21 m (8.27″) Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Focus notes - Uses four of Sony's extreme dynamic (XD) linear motors Distance scale - No DoF scale - No Physical Weight - 695 g (1.53 lb) Diameter - 88 mm (3.45″) Length - 120 mm (4.72″) Sealing -Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread -82 mm Filter notes - Lens hood has opening for adjusting circular polarizers and variable ND filters Hood supplied -Yes Tripod collar - No
  3. Press release: Wide, bright and super-light: Get more of the Story with the new 
NIKKOR Z 17-28mm f/2.8 Capture the Big Picture with Nikon’s Latest Affordable f/2.8 Zoom Lens MELVILLE, NY (September 20, 2022) Nikon Inc. has announced the NIKKOR Z 17-28mm f/2.8, the latest addition to the growing selection of extremely-capable and very affordable f/2.8 zoom lenses. This new full-frame lens combines the versatility of an ultra-wide angle of field view with the benefits of large fixed aperture, putting low light performance and gorgeous bokeh within reach. “The amount of NIKKOR Z lenses continues to increase at a rapid pace, giving all kinds of creators mirrorless lenses built with the latest in optical innovation,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The new NIKKOR Z 17-28mm f/2.8 is derived from the same mutual concept as the recent NIKKOR Z 28-75mm f/2.8 lens, establishing a series of affordable zooms that open a gateway to fast-aperture performance and absolute versatility.” The NIKKOR Z 17-28mm f/2.8 is a lens for storytellers, captivating the viewer with vast landscapes, grand interiors or enveloping their senses with the starry night sky. The combination of the ultra-wide angle perspective and bright constant f/2.8 aperture liberates the creator, turning everyday scenes into impressive images and videos that grab the viewers’ attention or establish the scene. This wide aperture not only enhances the lens’ low light performance, but also creates a gorgeous out-of-focus area to make the subject pop. Scenes that were previously difficult to photograph are easier than ever to capture in vibrant detail, such as a packed dance floor at a wedding reception or a backlit subject within a cityscape. The new NIKKOR Z 17-28mm f/2.8 is ready to go anywhere. This extremely lightweight and portable lens weighs in at only 450 g (15.9 oz), which is approximately 30% lighter than the NIKKOR Z 14-24mm f/2.8. It’s also lighter and more compact than the NIKKOR Z 14-30mm f/4 lens, and uses a 67mm threaded mount for circular polarizers or neutral density filters. The lens’ minimal weight and internal zooming make it easy to pack or carry anywhere, and create an ideal partner for gimbals since the balance of the lens never changes. The lens is constructed for creators who aren’t afraid to go off the beaten path in pursuit of their content. The entire lens is sealed to prevent entry of dust and water droplets¹, while the front element features an antifouling coating which makes it easy to wipe away dirt, smudges and fingerprints. The NIKKOR Z 17-28mm f/2.8 puts an emphasis on sharpness, utilizing an optical formula that employs a Super ED glass element for maximum image quality at all focal lengths. Autofocus speed is blazing fast, thanks to the use of a high-speed stepping motor (STM), working seamlessly with Nikon Z mirrorless cameras to acquire critical focus on faces and eyes within the frame. The STM is also nearly silent, significantly reducing drive noise during video recording. Video content creators will especially appreciate the minimized focus breathing and click-less control ring for smooth exposure transitions. For additional versatility in photos and video, minimum focus distance is a mere 7.56 inches (0.19 m)², letting users get close-up for products and beauty shots with a magnificently blurred background. Pricing and Availability The new NIKKOR Z 17-28mm f/2.8 will be available in late October 2022 for a suggested retail price of $1,199.95*. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Footnotes ¹ Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. ² At 17mm zoom position. * SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time. Specs: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 17–28 mm Image stabilization - No Lens mount - Nikon Z Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 13 Groups - 11 Special elements / coatings: Three aspherical elements, two extra-low dispersion (ED) elements and one Super ED element Focus Minimum focus - 0.19 m (7.48″) Maximum magnification - 0.19× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 450 g (0.99 lb) Diameter - 75 mm (2.95″) Length - 101 mm (3.98″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - No
  4. Press release: TAMRON Announces the Launch of the World’s First1 Wide Range 4.1x Standard Zoom Lens for FUJIFILM X-mount 17-70mm F/2.8 Di III-A VC RXD (Model B070) June 15, 2022, Commack, NY - Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a fast-aperture standard zoom lens for FUJIFILM X-mount APS-C mirrorless cameras. The lens is scheduled to be on sale on July 8, 2022, at $799. However, due to the current global health crisis, the release date or product supply schedule could change. This new lens is the FUJIFILM X-Mount version of the 17-70mm F/2.8 Di III-A VC RXD (Model B070) released in January 2021 for Sony E-mount APS-C mirrorless cameras. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio that covers the focal length range of 17-70mm (full-frame equivalent of 25.5-105mm), and superb optical performance. It is a small, lightweight lens equipped with Tamron’s VC (Vibration Compensation) mechanism to minimize camera shake. The VC mechanism leverages AI technology when shooting video. It is also equipped with the quiet RXD (Rapid eXtra-silent stepping Drive) AF motor and has minimal focus breathing. These features enable videographers to shoot comfortably when using a mirrorless interchangeable-lens camera. For added versatility, the 17-70mm F2.8 offers an exceptional MOD (Minimum Object Distance) of 7.5” at the wide-angle end, Moisture-Resistant Construction and Fluorine Coating. Its 67mm filter size is the same as most TAMRON lenses for mirrorless cameras. It is a highly useful lens that delivers high image quality for photography and videography with its fast F2.8 aperture. PRODUCT HIGHLIGHTS 1. World’s first fast-aperture standard zoom lens for APS-C mirrorless cameras with the focal length range of 17-70mm (4.1x zoom ratio) The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 fast-aperture zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio. 2. Outstanding optical performance The optical construction of the 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) and one hybrid aspherical lens elements are precisely arranged to maintain high-resolution performance from edge to edge. 3. VC mechanism optimized for both still images and video shooting The 17-70mm F2.8 features TAMRON's proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU (Micro Processor Unit) all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performs automatically to best compensate for different shooting situations. 4. Exceptionally quiet RXD stepping motor The 17-70mm F2.8 incorporates TAMRON's proprietary RXD stepping motor. Remarkably quiet, the lens facilitates photography and videography in conditions that require silence. Supporting stress-free focusing from the wide-angle to the telephoto end of the zoom range, RXD technology enables the camera's focus tracking of moving objects to perform superbly. 5. Suppresses focus breathing The 17-70mm F2.8 has minimal focus breathing, an undesirable phenomenon in which the angle of view changes depending on the focusing distance during videography. By counteracting focus breathing, the 17-70mm F2.8 empowers users' expression of their creative intentions to the fullest degree. 6. Close focusing MOD is just 7.5” at wide-angle end 7. A highly portable compact design 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection 1 Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of May, 2022: TAMRON) 2 Di III-A: For APS-C format mirrorless interchangeable-lens cameras Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 17–70 mm Image stabilization - Yes (Vibration Compensation (VC)) Lens mount - Fujifilm X, Sony FE Aperture Maximum aperture - F2.8 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 16 Groups - 12 Special elements / coatings - Two GM (Glass Molded Aspherical) elements and one hybrid aspherical lens element. Focus Minimum focus - 0.20 m (7.68″) Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 530 g (1.17 lb) Diameter - 75 mm (2.94″) Length -120 mm (4.72″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Tripod collar - No
  5. Press release: TAMRON Announces Ultra-telephoto Zoom for FUJIFILM X-Mount 150-500mm F/5-6.7 Di III VC VXD (Model A057) Compact 750mm (full-frame equivalent) offers easy super telephoto shooting opportunities September 20, 2022, Commack, NY - Tamron announces the launch of the 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for FUJIFILM X-mount. The lens is will be on sale October 13, 2022 at $1499. However, due to the current global health crisis, the release date or product supply schedule could change. The 150-500mm F5-6.7 covers a full-frame equivalent focal length range of 225mm to 750mm, combining compact size with stunning image quality across the entire zoom range—from the center of the image to the edges. Photographers can now easily enjoy the benefits of ultra-telephoto photography with its easy-to-handle compact body. The new ultra-telephoto zoom is equipped with the VXD (Voice-coil eXtreme-torque Drive) precise and high-speed linear motor focus mechanism and TAMRON’s proprietary VC (Vibration Compensation) mechanism. At the 150mm end, the lens offers an MOD (Minimum Object Distance) of 23.6” for powerful and dramatic close-ups. PRODUCT HIGHLIGHTS 1. Compact 750mm equivalent¹ ultra-telephoto zoom lens Although it reaches the ultra-telephoto focal length equivalent of 750mm, the 150-500mm F5-6.7 is still quite compact in size with a length of just 8.3” and a maximum diameter of 93mm. Even when extended fully to the telephoto end, the length of the lens is only 11.2” so it can be used comfortably. The lens zooms from 150mm to 500mm by rotating the zoom ring through an arc of just 75° that enables rapid adjustment to the desired angle of view with minimal movement, avoiding missed opportunities and facilitating intuitive composition. 2. Amazing high image quality The optical construction features 25 elements in 16 groups. The generous and effective use of special lens elements including one XLD (eXtra Low Dispersion) element, five LD (Low Dispersion) elements, and two Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. And because the 150-500mm F5-6.7 is designed for full-frame mirrorless cameras, it delivers extremely high image quality and overall performance across the entire zoom range, in the center and from edge-to-edge. 3. VXD AF motor provides high speed, high precision, and excellent quietness The 150-500mm F5-6.7 features the VXD linear motor focus mechanism. VXD delivers high-speed and high-precision movement and ensures responsive performance. Additionally, the linear motor also reduces drive noise and vibrations produced during focusing (as compared to a conventional drive system), making it ideal for shooting both still photos and video in low-noise environments. 4. TAMRON’s acclaimed VC delivers excellent image stabilization The slim, compact 150-500mm F5-6.7 is equipped with TAMRON’s VC mechanism. The lens features a VC mode selection switch with three settings (Mode 1: Standard, Mode 2: Exclusively for Panning, and Mode 3: Framing Priority) so the ideal VC mode can be invoked to match shooting conditions. This functionality delivers excellent image stabilization performance, enabling efficient reduction of image blur caused by camera shake. 5. Telephoto-macro shooting unleashes excellent close-range shooting performance The 150-500mm F5-6.7 offers excellent close-up shooting capabilities for an ultra-telephoto lens. The MOD is 23.6” at the 150mm end and 70.9” at the 500mm telephoto end. The maximum magnification ratio at 150mm is exceptionally high at 1:3.1 (the full-frame equivalent of 1:2.1). Users can shoot powerful telephoto-macro images of subjects including flowers and insects while maintaining a reasonable shooting distance — closer than you can get with conventional ultra-telephoto zoom lenses. 6. Additional features for greater convenience Arca-Swiss compatible tripod mount with strap attachment holes included Lens hood with flexible, protective front portion Switch designed for ease of operation and handling FLEX ZOOM LOCK mechanism to support greater usability Equipped with an MF SPEED switch that is handy when focusing manually 7. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating delivers stunning clarity and contrast 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection Footnotes ¹ Full-frame equivalent focal length
  6. Press release: Game-Changing Ultra-Telephoto Zoom Starting at 50mm New 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) July 27, 2022, Commack, NY - Tamron announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available Fall 2022. However, due to the current global health crisis, the release date or product supply schedule could change. The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for exceptional versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 7.2” and a light weight of 40.7oz. yet provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios. Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm end. We don't get to know the exact dimensions of the lens, but Tamron does specify that the lens measures just 18.3cm (7.2") when not extended and weighs 1153g (2.54lbs). The filter size is Ø67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON. Main Features Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens Unfaltering high image quality across the entire zoom range VXD produces high-speed and high-precision AF Equipped with TAMRON’s proprietary VC image stabilization Super-compact with a length of only 7.2” and a weight of 40.7oz Half-macro photography with magnification ratio of 1:2 at the 50mm setting New design with improved texture and scratch resistance Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.) Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Enhanced operational and versatile features Connector Port for the TAMRON Lens Utility New “Focus Limiter” function added to the TAMRON Lens Utility Rapid zooming (Zoom ring rotation arc is just 75°) Optional tripod mount (Arca-Swiss compatible)
  7. Press release: Fujifilm Introduces FUJINON XF18-120mmF4 LM PZ WR Lens Hybrid Broadcast/Video/Photo Lens a First for X Series Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of FUJINON XF18-120mmF4 LM PZ WR lens (XF18-120mmF4 LM PZ WR), specifically designed for photographers, filmmakers, and image-makers creating both stills and video. “This lens marks the first collaboration between FUJINON Optics and FUJIFILM X Series engineers, creating a truly hybrid solution for motion production professionals and enthusiasts alike,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “Incorporating our inherent broadcast technology has allowed us to create a lens with both cinema and broadcast- style features that delivers smooth zoom, focus, and iris functionality.” XF18-120mmF4 LM PZ WR covers focal lengths ranging from the wide-angle 18mm to telephoto 120mm (equivalent to 27mm – 183mm in the 35mm film format). The highly versatile 6.7x power zoom, with its compact design, facilitates a variety of shooting situations including landscape (wide angle) and portraiture (telephoto). The lens is also capable of producing premium-quality video due to the advanced video performance Fujifilm has nurtured in its broadcast and cinema lenses over many years. The lens offers constant maximum aperture of F4.0 across the entire focal range from wide angle to telephoto. It also has a maximum magnification ratio of x0.2, adding versatility to how the lens can be used to frame images when subjects are closer to the lens. Thanks to the expertise of FUJINON Optics engineers, XF18-120mmF4 LM PZ WR has minimal focus breathing. As a result, changes in angle of view and variances in optical axis shift that can occur when focusing or zooming the lens are kept to a minimum. In addition to the regular zoom and focus rings, the lens is equipped with other versatile video features including a variable zoom/focus control ring and a custom Fn button. Main Product Features: Broad range of focal lengths for superior stills and videos XF18-120mmF4 LM PZ WR comprises 15 lens elements in 12 groups, including three aspherical elements and three extra-low dispersion (ED) elements, to effectively suppress spherical aberration, distortion, and chromatic aberration. The result is excellent image-resolving performance. Optimum positioning of the focusing element minimizes the effects of focus breathing. Fast and highly accurate auto focus (AF) The lens uses an Inner Focus system, which drives the compact and lightweight group of focusing elements with a linear motor to achieve focus in as fast as 0.02 seconds1. XF18-120mmF4 LM PZ WR’s focus-tracking performance is dramatically improved when attached to the FUJIFILM X-H2S digital camera. The combination brings together X-H2S’s high-speed focus drive mechanism with XF18-120mmF4 LM PZ WR’s focus-tracking performance to easily track subjects, even while recording video. Diverse video-filming functions for easy video production The aperture drive control in the XF18-120mmF4 LM PZ WR has been updated from that of other XF lenses to successfully suppress exposure shift linked to aperture adjustments. When the level of luminosity changes, the aperture transitions smoothly so that exposure stays constant, even when light conditions are changing rapidly. The lens features a zoom/focus control ring, which allows users to control zooming or focusing at a variable speed. The lens also comes with a zoom feature, that drives zooming at a constant pace2, allowing users of all levels of expertise to master video production with zooming. Combine with FUJIFILM X-H2S digital camera and FT-XH file transmitter accessory to remotely record video on a single or multiple cameras, online through a web browser. Compact and lightweight design for advanced mobility The aspherical and ED elements were designed for both size and weight efficiency, weighing just over one pound (460g), measuring approximately 4.9 inches (123.5mm) in length and with a filter thread diameter of 2.8 inches (72mm). The use of the Inner Zoom system means the lens barrel has a plain, non- extending structure, resulting in a lightweight lens that zooms easily with no shift in weight distribution. XF18-120mmF4 LM PZ WR also uses a smooth power zoom mechanism to drive the zoom lens group linearly with a stepping motor. This results in high-quality zooming with minimal optical axis shift across all focal lengths, from wide angle to telephoto. Dust and weather resistant structure capable of operating at low temperatures The lens barrel is weather-sealed at 13 locations to ensure dust and weather- resistance and to provide the ability to operate at temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). Pricing and Availability FUJINON XF18-120mmF4 LM PZ WR is expected to be available in or around September 2022 at a Manufacturer’s Suggested Retail Price of $899 USD and $1,150 CAD. Fujifilm XF 18-120mm F4 LM PZ WR Specifications Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 18–120 mm Image stabilization - No Lens mount - Fujifilm X Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Rounded aperture blades Optics Elements - 15 Groups - 12 Special elements / coatings - 3 aspherical and 3 ED elements. Focus Minimum focus - 0.60 m (23.62″) Maximum magnification - 0.2× Autofocus - Yes Motor type - Linear Motor Focus notes - Inner Focus Distance scale - No DoF scale - No Physical Weight - 460 g (1.01 lb) Diameter - 77 mm (3.03″) Length - 124 mm (4.88″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Zoom lock - No Filter thread - 72 mm Hood supplied - Yes
  8. Press release: Fujifilm Unveils FUJINON XF56mmF1.2 R WR Mid-Telephoto Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation today announces the launch of the new FUJINON XF56mmF1.2 R WR (XF56mmF1.2 R WR) weather-resistant, mid-telephoto prime lens, XF56mmF1.2 R WR, offering the 35mm equivalent focal length to an 85mm lens, is successor to the popular FUJINON XF56mmF1.2 R lens, and now features significant improvements from that prior model in minimum focusing distance, image-resolving performance and beautiful rendering of out-of-focus background. “XF56mmF1.2 R WR is the first Fujifilm X Mount lens to feature an almost perfectly circular aperture, even at F4 or F5.6, resulting in a clean edge along a highlight, with minimal aberrations and distractions, that is especially pleasing when it is out of focus. This design allows beautiful bokeh with busy backgrounds melting away from their subjects to create an isolating effect untouched by any other lens,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “The new XF56mmF1.2 R WR lens offers a wide variety of creative applications such as portraits, weddings, street photography, table-top, and commercial photography -- all situations that demand precise control over depth-of-field.” Main product features Outstanding image-resolving performance and stunning bokeh The lens design, consisting of 13 elements in eight groups including two aspherical elements and one ED element, suppresses various types of aberration including chromatic aberration and spherical aberration to achieve edge-to-edge image sharpness and smooth bokeh. The eight elements used in the focusing group take high-refractive technology from FUJINON cinema lenses to minimize chromatic, spherical, and comatic aberrations. In particular, this technology helps to minimize light bleed within highlights, boosting image quality and subject detail to achieve advanced image resolution. XF56mmF1.2 R WR is the first Fujifilm X Mount lens to use 11 diaphragm blades to achieve a near-perfect circle in the aperture¹, even at F4 or F5.6. A fast, mid-telephoto lens for a wide range of creative applications With a 56mm focal length (equivalent to 85mm in the 35mm format) and the open aperture of F1.2, XF56mmF1.2 R WR is a perfect choice for portraiture, as it provides clear separation of the subject from its background. In addition, the minimum focusing distance has been reduced from its predecessor version to just 50cm², due to improved resolving capability at minimum object distance (MOD). The reduced distance allows users to enjoy the appeal of this fast, mid- telephoto prime in a wide variety of situations beyond portraits, such as table-top, product and commercial photography. Autofocus (AF) function driven by an evolved direct current (DC) motor for speed and accuracy A DC motor is used to drive the focusing group of eight elements and the aperture unit for precise AF, necessary to achieve XF56mmF1.2 R WR’s advanced image resolution from MOD and beyond. The lens can attain focus quickly and accurately to freeze a decisive photo opportunity even when photographing with a shallow depth-of-field. Also, an added feature of the bearing mechanism successfully minimizes friction that may arise when the DC motor is driving lens elements, to nearly eliminate motor noise and the impact on video/audio recording quality. Protected from dust and moisture This compact and lightweight lens weighs just 15.69 ounces (445g) and measures nearly 3 inches (76mm). The lens barrel is weather-resistant in 9 places to ensure dust- and weather- resistance as well as the ability to operate at temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water and offer protection against stains, fingerprints and other marks. Pricing and Availability XF56mmF1.2 R WR is expected to be available in late September 2022, at a manufacturer’s suggested retail price of $999.95 USD and $1,275 CDN. For more information about XF56mmF1.2 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/xf56mmf12-r-wr/. Footnotes ¹ As of September 8, 2022 ² Distance from the sensor surface; The minimum distance from the front end of the lens is approximately 41cm. Specs: Lens type - Prime lens Max Format size - APS-C / DX Focal length - 56 mm Lens mount - Fujifilm X Aperture Maximum aperture - F1.2–16 Minimum aperture - F1.2–16 Aperture ring -Yes Number of diaphragm blades - 11 Aperture notes - Rounded blades Optics Elements 13 Groups 8 Special elements / coatings Two aspherical and one extra-low dispersion elements. Focus Minimum focus - 0.50 m (19.69″) Autofocus - Yes Full time manual - Yes Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 445 g (0.98 lb) Diameter - 80 mm (3.15″) Length - 76 mm (2.99″) Sealing - Yes Colour - Black Filter thread - 67 mm Hood supplied - Yes Tripod collar - No
  9. Press release: Fujifilm Introduces FUJINON GF20-35mmF4 R WR, a Compact and Lightweight, Ultra Wide-Angle Zoom Lens Valhalla, N.Y., September 8, 2022 – FUJIFILM North America Corporation is pleased to announce the launch of FUJINON GF20-35mmF4 R WR lens (GF20-35mmF4 R WR), a compact and lightweight, ultra wide-angle (UWA) zoom lens for GFX System cameras. GF20-35mmF4 R WR’s focal length ranges from the UWA at 20mm to the wide-angle at 35mm (equivalent to 16mm – 28mm in the 35mm format). With the UWA coverage, the lens can freeze information-dense subject matters such as a wide landscape or cityscape with precise details in high resolution, powered by the large-format sensor¹ in the GFX System. “Photographers will be able to expand creative horizons with what is now our widest GF lens, with numerous options to beautifully freeze every detail in landscape, travel and architecture photography. It also has the added convenience of a constant F4 maximum aperture throughout its focal range, which ensures exposure consistency and fast, accurate autofocusing regardless of the focal length,” said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “Unlike traditional large-format photography gear which is heavy and bulky, the compact and lightweight design of GF20-35mmF4 R WR enables mobility for photographers on-the-go.” Main product features: UWA zoom lens offering premium image quality The optical construction of GF20-35mmF4 R WR comprises 14 elements in ten groups, including three aspherical, one ED aspherical and three ED elements, for effective control of distortion and chromatic aberration. With these elements, the lens delivers high-resolution images of up to 100-megapixels with edge-to-edge sharpness at all focal lengths and aperture settings. The optical quality is further ensured through Fujifilm’s unique, Nano GI coating technology, which cuts down reflected light to minimize ghosting and flare, boosting sharpness, color and detail. Compact design that brings mobility to large format equipment Measuring just 4.4 inches (112.5mm) and weighing 25.6 oz. (725g), GF20-35mmF4 R LM WR has the filter thread size of 82mm despite being an UWA zoom lens, which allows photographers the versatility of choosing a variety of filters when creating landscape images. In addition, GF20-35mmF4 R WR uses an internal zoom mechanism, so its physical length and weight remain constant at every focal length. A total of four aspherical elements are used in each of the lens groups to optimize the overall number of elements and their configuration, thus efficiently correcting aberrations to maintain advanced image quality while keeping the compact form factor. The concave lens surface of strong curvature, typically seen in UWA lenses, is applied with a specialized coating with even thickness to minimize ghosting. As part of the design construction, magnesium alloy is used for components around the lens mount to make it lightweight and robust at the same time. Rugged design for all conditions Like all FUJIFILM G Mount lenses, GF20-35mmF4 R WR features a weather-resistant design with 12 sealed points protecting the lens from dust and moisture, while also keeping it functioning in temperatures as low as 14°F (-10°C). The front lens element is applied with fluorine coating to repel water, fingerprints and other marks. Pricing and Availability GF20-35mmF4 R WR is expected to be available in early October 2022, at a manufacturer’s suggested retail price of $2,499.95 USD and $3,200 CDN. For more information about GF20-35mmF4 R WR, please visit https://fujifilm-x.com/en- us/products/lenses/gf20-35mmf4-r-wr/. Footnotes: ¹ Fujifilm’s GFX System products incorporate a large-format sensor that measures 55mm diagonally (43.8mm x 32.9mm) and is approximately 1.7 times larger than a 35mm full-frame sensor. Specs: Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 20–35 mm Lens mount - Fujifilm G Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - Yes Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 14 Groups - 10 Special elements / coatings - Three aspherical, one aspherical extra-low dispersion (ED), three ED elements. Focus Minimum focus - 0.35 m (13.78″) Autofocus - Yes Full time manual - Yes Distance scale - No DoF scale - No Physical Weight - 725 g (1.60 lb) Diameter - 89 mm (3.48″) Length - 113 mm (4.43″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Tripod collar - No
  10. Press release: Hasselblad Launches New Flagship Camera and Three All-New Lenses Introducing the X2D 100C, XCD38V, XCD 55V and XCD 90V After the groundbreaking success of the X1D-50c and its second iteration, the X1D II 50C, Hasselblad unveils the powerful X2D 100C, along with three new lenses to the XCD family, the XCD 2,5/38V, XCD 2,5/55V, and the XCD 2,5/90V, providing the ultimate experience for content creators. Hasselblad X2D 100C - Inspiration in Every Detail Hasselblad’s next-generation mirrorless medium format digital camera, the X2D 100C, has been engineered to bring substantial technological enhancements to image quality, camera handling, and system responsiveness. Designed in a new dark grey tone body of machined aluminium, the X2D 100C houses a 100-megapixel back-side illuminated (BSI) (43.8 × 32.9 mm) CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit colour depth. The X2D 100C enables a creative experience unimaginable in the past. It empowers content creators to capture the intricacies of an image’s highlights and shadows, utilising the Hasselblad Natural Colour Solution (HNCS). Working alongside the new 5-axis, 7-stop in-body image stabilisation system (IBIS), handheld image capture is possible in the widest range of conditions. Hasselblad independently developed its own IBIS for the X2D 100C in order to meet the stringent requirements for stabilising a 100MP sensor. Keeping size and weight in mind for easy portability, the X2D 100C is the most compact medium format IBIS solution on the market.1 With 294 Phase Detection Autofocus (PDAF) zones, the system ensures the subject is rapidly located and brought into focus. The X2D 100C captures files in 3FR RAW and full-size JPEG, and the cutting-edge, built-in 1TB SSD storage and CFexpress Type B card support delivers a high capture rate for fast-moving subjects. The X2D 100C features an 0.5-inch OLED Electronic Viewfinder (EVF) with 5.76-million dots, a high magnification of 1.00x with a refresh rate of 60fps, which supports electric refractive error correction to ensure the whole display is sharp and bright, from corner to corner.2 A 1.08-inch colour top display and a 2.36MP, 3.6-inch tilting, touch-capable rear display delivers access to all of these new imaging technologies whilst keeping the intuitive Hasselblad User Interface (HUI) and Scandinavian style of the X System. The battery has a CIPA rating of 420 shots and supports PD 3.0 fast charging.3 Additionally, the X2D 100C is compatible with Phocus, Hasselblad’s free image processing software. “When developing the X2D 100C, our goal was the same as always, just as Victor Hasselblad himself made decades ago: build a better camera,” said Bronius Rudnickas, Hasselblad Marketing Manager. “This commitment drives us to explore the possibility to improve its performance from all aspects.” Faster, more compact lenses enhance the X System lens lineup The XCD lens range now expands to 13 lenses in total with the launch of the XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V. Each new lens has been designed with a compact, lightweight build, all while maintaining Hasselblad’s top-class optical performance. The fully upgraded focusing module, with its stepping motor, enables faster and more accurate autofocus, and the optimized leaf shutter is more compact, providing flash sync at all speeds. Each of these new XCD lenses have a full-metal body with an engraved distance scale and an H logo engraved on both the focus ring and the lens control ring, delivering unique aesthetics. Photographers can now conveniently switch to Full-time MF using the lens by simply pulling and pushing the focus ring to change between AF and MF, and check focus and DOF readings in MF mode. Additionally, the new lens control ring supports function customization, and photographers can now change what to control with the ring according to their preferences to make shooting more intuitive and efficient. While the XCD 38V, XCD 55V, and XCD 90V lenses are compatible with any X System camera, they perform to their full potential when used with the X2D 100C. The XCD 38V is ideal for shooting documentary, street, and landscape photography. The XCD 55V is suitable for full or half-length portraits, as well as for shooting documentary, still life, and daily photography, providing image makers more options for their preferred photography genre. The XCD 90V is a moderate telephoto lens, perfect for close-up portraits and still life imagery, and is 11% lighter than the XCD 90. Per Nordlund, Hasselblad Lead Optical Designer commented, “The ambitious development goals we set for these lenses proved to be quite the challenge. We looked toward faster focusing, better operational features, and the highest possible optical performance in a more compact shape. The end result has been well worth the effort – everything falls into place, making the user experience straightforward and natural.” The X2D 100C has an MSRP of EUR €8,699 / GBP £7,369 / CNY ¥54,900 including VAT and USD $8,199 excluding sales tax. The XCD 2,5/38V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax. The XCD 2,5/55V lens has an MSRP of EUR €4,199 / GBP £3,599 / CNY ¥24,900 including VAT and USD $3,699 excluding sales tax. The XCD 2,5/90V lens has an MSRP of EUR €4,799 / GBP £4,059 / CNY ¥28,900 including VAT and USD $4,299 excluding sales tax. The Hasselblad X2D 100C, XCD 2,5/38V, XCD 2,5/55V, and XCD 2,5/90V are available to order immediately. See details of each new product here: www.hasselblad.com. ¹ Among interchangeable-lens mirrorless digital cameras with a 55mm-diameter CMOS sensor (according to a Hasselblad market survey on 1 March, 2022). ² Magnification: approximately 1.00x with the XCD 65 at infinity, –1 m-1. ³ To charge via PD protocol, the charging cable and power source must be PD-compatible. Hasselblad XCD 38mm F2.5 V Quick specs Lens type - Prime lens Focal length - 38 mm Image stab. - No Lens mount - Hasselblad X Max aperture - F2.5 Min aperture - F32 Min focus - 0.30 m (11.81″) Weight - 350 g (0.77 lb) Length - 68 mm (2.68″) Hasselblad XCD 55mm F2.5 V Quick specs Lens type - Prime lens Focal length - 55 mm Lens mount - Hasselblad X Max aperture - F2.5–32 Min aperture - F2.5–32 Min focus - 0.45 m (17.72″) Weight - 372 g (0.82 lb) Length - 72 mm (2.83″) Hasselblad XCD 90mm F2.5 V Quick specs Lens type - Prime lens Focal length - 90 mm Lens mount - Hasselblad X Max aperture - F2.5–32 Min aperture - F2.5–32 Min focus - 0.67 m (26.38″) Weight - 551 g (1.21 lb) Length - 95 mm (3.74″)
  11. Press release: A New 18mm Ultra-Wide-Angle Fixed Focal Length Lens with F1.8 Large Aperture Compact, Lightweight LUMIX S 18mm F1.8 (S-S18) for the LUMIX S Series Panasonic is pleased to introduce a new large-aperture ultra-wide fixed focal length lens, the LUMIX S 18mm F1.8 (S-S18), as the fifth addition to the series of F1.8 large-aperture lenses based on the L-Mount system standard. The large-aperture LUMIX S 18mm F1.8 (S-S18) boasts high optical performance passing the quality standard of professional use despite its compact size. Ultra-wide 18mm perspective provides versatile ways of use at different shooting distances. In a long shot, it captures more foreground or background elements to deliver a dynamic impression into the image. It is possible to add artistic expression to the foreground subject using rich perspective by shooting from a short distance. A total of five F1.8 fixed focal length lenses from the LUMIX S Series including the 85mm (S-S85), 50mm (S-S50), 35mm (S-S35), 24mm (S-S24) and the new 18mm (S-S18) lens feature a common size and position of control parts to provide practical advantages in use. The center of gravity of these lenses is almost the same so that it is easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. Common filters can also be used thanks to the same diameter. The descriptive performance of these lenses is also consistent. Covering virtually any framing and composition, use of these five LUMIX S F1.8 fixed focal length lenses will suffice for filmmaking with minimum workflow and post-production process. The LUMIX S 18mm F1.8 is comprised of thirteen lens elements in twelve groups including three aspherical lenses, three ED (Extra-Low Dispersion) lenses, one UED (Ultra Extra-Low Dispersion) lens and one UHR (Ultra High Refractive Index) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. The three ED lenses effectively suppress chromatic aberration. It is suitable for versatile situations including landscapes, astrophotography and architecture photography taking advantage of the ultra wide angle of view. It can also be used for close-up shots thanks to the minimum focusing distance of 0.18m. The LUMIX S 18mm F1.8 is capable of smooth, silent operation to work with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation¹. The LUMIX S 18mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. With its approximately 340g compact size and light weight, the LUMIX S 18mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant² design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. ¹ The maximum sensitivity differs by camera model, from 1080 degrees on BS1H (as of September 2022) . ² Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.
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