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  1. Press Release: Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability A large-aperture, constant F2.8 standard zoom full-frame E-mount lens that delivers outstanding end-to-end image quality in a compact and lightweight form factor SAN DIEGO, Feb. 21, 2024 - Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony's α™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony's G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video. "The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice. It is a lens option ready to go anywhere," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup. Bringing the ever-popular F2.8 aperture from our G Master series into the G series is yet another example of our dedication to building lens options for every level of creator." Outstanding Optical Performance in a Compact Form Factor The FE 24-50mm F2.8 G's design is compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm (about 2.94 in), length of 92.3 mm (about 3.63 in), and weight of approximately 440 g (about 15.52 oz). Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths. This is made possible by the incorporation of four aspherical lenses and two elements of Extra Low Dispersion (ED) glass. These advanced elements effectively minimize chromatic aberrations, resulting in high-resolution performance that remains consistent from the center to the corners of the frame. The FE 24-50mm F2.8 G's 11-blade circular aperture and well-controlled spherical aberration creates the beautiful, smooth bokeh known to the G lens series. Painstaking optical optimization has achieved impressive close-up performance at all focal lengths. It has a minimum shooting distance of 0.19 m (AF) at the wide end, and a maximum magnification of 0.30 x (AF) for detailed shooting. Fast and Precise Autofocus Capabilities for Both Stills and Video The FE 24-50mm F2.8 G is equipped with two linear motors to achieve extremely fast, precise, and quiet focusing with AF (autofocus). It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature offered on Sony's newest full-frame mirrorless camera, the Alpha 9 IIIi. The FE 24-50mm F2.8 G's AF capabilities make it advantageous for video production, especially when shooting in high frame rates like 4K 120p or FHD 240p movie recordingii . It supports in-camera Active Mode Image Stabilizationiii for fast paced shooting and is compatible with the Focus Breathing Compensation feature native to select Sony Alpha camerasiv. In addition, the Linear Response MF offers intuitive and precise manual focus adjustments, a feature beneficial for filmmakingv. Enhanced Controllability and Reliability The FE 24-50mm F2.8 G is equipped with intuitive controls designed to offer ultimate operability. These features include a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch. Additionally, the lens' front element is fluorine coated, which effectively repels and effortlessly eliminates fingerprints, dust, water, oil, and other contaminants. This dust and moisture resistant design makes it a reliable option for any environment. Pricing and Availability The new FE 24-50mm F2.8 G will be available in May 2024 for approximately $1,099.99 USD and $1,499.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. For more information about FE 24-50mm F2.8 G, please visit: https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2450g Exclusive stories and exciting new content shot with the new FE 24-50mm F2.8 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Notes: I Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. II Depending on camera used. III Compatible models only. IV See camera compatibility info at: https://www.sony.net/dics/breathing/ Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations. V Not guaranteed to be 100% dust and moisture proof.
  2. Press Release: Panasonic introduces the World’s Smallest and Lightest1 Long Zoom Lens: LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) A wide and long zoom range of 28-200mm, that fits all in the palm of your hand Newark, NJ (February 21, 2024) – Panasonic is pleased to introduce the LUMIX S 28-200mm F4-7.1 MACRO O.I.S. (S-R28200) lens based on the L-Mount system standard. Designed with meticulous attention to detail in optics and mechanics, the new LUMIX S 28-200mm is the world's smallest and lightest1 long zoom lens, with total length of 93.4mm2 (3.67 inches) and mass of approximately 413 g. (14.57 oz). The first wide-to-tele zoom for the LUMIX S Series lineup, the lens is compact and lightweight to match the camera body. In addition to delivering outstanding imaging performance with stunning bokeh, the lens is also capable of half life-size macro shooting and close-up photography from just 3cm between the end of the lens and the subject. With a wide range of focal lengths from 28mm wide angle to 200mm telephoto, a variety of scenarios from landscapes to portraits can be captured in high resolution with this single lens. The new 28-200mm boasts high-speed, high-precision, and silent autofocus, while its 5-axis Dual I.S. 2 (Image Stabilizer) compatibility compensates for up to 6.5 stops4 of correction to enable the creator to concentrate on capturing the subject. It also offers micro-step aperture control for smooth exposure changes, as well as the ability to choose between linear or nonlinear focus ring settings. These features have become hallmark characteristics of LUMIX S Series lenses. Main Features 1. Excellent Mobility with the World’s Smallest and Lightest1 Long Zoom Lens - The optical system and mechanism with attention to detail are designed to realize smaller size and lighter weight. - A total length of approx. 93.4 mm2 (3.67 inches) and a mass of approx. 413 g (14.6 ounces). 2. Ideally Suited to Capture Any Scenario - With the minimum shooting distance of 0.14 m3 (5.5 inches) and the maximum shooting magnification of 0.5x, half life-size macro shooting is possible).2 - Achieves high resolution, outstanding photographic performance, and stunning bokeh in entire zoom area, from the center of the image to the edges. - The long zoom lens covers a wide range of focal lengths from a 28mm wide-angle to a 200mm telephoto zoom. 3. Optimal Operability for Video Production - Effectively suppresses focus breathing, in which the angle of view changes caused by movements in the focus position. The LUMIX S 28-200 lens will be available at valued channel partners at the end of April 2024 for $899.99. 1. As of February 22, 2024. Among interchangeable lenses for AF compatible full-frame mirrorless cameras, and lenses with an optical zoom of 7x or more. Based on a Panasonic survey. 2. When focal length is 28mm. 3. 14cm from focal plane. 4. Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm. When LUMIX S1 is used.]
  3. Press Release: SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE 180° of high resolution An innovative diagonal fisheye lens Resolving power that overturns the conventional wisdom about fisheye lenses An addition to the Art F1.4 lineup, meticulously crafted for astrophotography A wealth of latest functions and excellent build quality The world's first* F1.4 diagonal fisheye interchangeable lens for 35mm full-frame. Unparalleled resolving power that overturns the conventional wisdom about fisheye lenses In developing a fisheye lens featuring an ultra-wide-angle and powerful fisheye distortion, SIGMA has achieved a completely new level of artistic potential, combining the world's first F1.4 aperture for consumer use with outstanding resolving power across the entire image. In terms of optical performance, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art has achieved excellent point image reproducibility and high resolution by correcting various aberrations, especially sagittal coma flare. The lens is capable of handling astrophotography, which demands particularly high-quality performance, even when wide-open. Unlike conventional fisheyes, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is exceptionally sharp across its entire 180° angle-of-view and offers an ultra-fast F1.4 aperture, making it perfect for a wide range of applications including astrophotography, landscapes and architecture. The expressive power of this all-new full-frame mirrorless lens opens a wealth of creative possibilities in wide-angle photography. * As an interchangeable lens for full-frame cameras for consumer use. (As of February 2024 by SIGMA) [Key features] Resolving power that overturns the conventional wisdom about fisheye lenses The latest optical design thoroughly corrects each type of aberration. This diagonal fisheye lens has the unique expressiveness of a fisheye lens and high resolution throughout the entire image from a wide-open aperture. The performance of the lens is guaranteed by a full inspection with SIGMA's proprietary MTF measuring system. Even wide-open, high resolution and point image reproducibility across the entire image The lens consists of 21 elements in 15 groups, including 4 FLD and 3 SLD exclusive low-dispersion glass elements, and 2 aspherical lens elements. By correcting sagittal coma flare and other aberrations, the lens can precisely reproduce bright points of light across the whole frame even wide-open, making it ideal for astrophotography. Diagonal fisheye lens with 180° angle of view The powerful distortion effect, which is the appeal of fisheye lenses, allows users to enjoy expressions such as a unique perspective and emphasis on the subject at a 180° angle of view. In addition, the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is designed with the strict performance standards of the Art line. Furthermore, all lenses are inspected with SIGMA's proprietary MTF measuring system. The unique descriptive power of this new fisheye lens, which combines an incredible 180° angle-of-view with very high resolution optics, delivers a level of artistic potential that exceeds other fisheye lenses. Designed to minimize flare and ghosting To prevent flare and ghosting, which reduce image quality, the lens is designed to handle all conditions of incident light based on state-of-the-art simulation technology. High backlight resistance enables clear and sharp images under any lighting conditions. 2. An addition to the Art F1.4 lineup, meticulously crafted for astrophotography The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art offers abundant functions to support astrophotography. With the introduction of this lens, SIGMA now has four F1.4 wide-angle prime Art line lenses with functions specifically designed for astrophotography, including the 14mm, 20mm, and 24mm. In terms of both lineup and functionality, SIGMA fully supports the joy of capturing the stars. MFL (Manual Focus Lock) switch The lens is equipped with an MFL switch. When the MFL switch is set to “LOCK,” the focus ring operation is disabled, ensuring that once focus is acquired, it will not be changed by unintentional movement of the ring. This is useful for long exposures and other situations where the focus should be fixed while shooting. Lens heater retainer A small step at the front of the lens called a lens heater retainer prevents the lens heater* from protruding over the front element, eliminating the risk of vignetting. * A belt-shaped heat strip that is wrapped around the lens to prevent condensation from forming inside the lens when the temperature drops. Rear filter holder A standard-equipped rear filter holder at the lens mount allows sheet-type filters to be used. Special cover lens cap with a locking mechanism and filter slots The included cover lens cap features two slots to securely store rear filters, as well as a locking mechanism. The cap is specially designed for the SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art, allowing users to carry sheet-type filters without the risk of confusing or forgetting them, while protecting them from scratches and dirt. Tripod Socket The lens is equipped with an Arca-Swiss compatible, lightweight and sturdy magnesium alloy tripod socket. The detachable leg can be mounted on a tripod for stable conditions even during long exposures. The shape has been deliberately designed to prevent interference when using a lens heater. * The tripod socket TS-141 is also compatible with the SIGMA 14mm F1.4 DG DN | Art. A wealth of latest functions and excellent build quality The SIGMA 15mm F1.4 DG DN DIAGONAL FISHEYE | Art is equipped with various functions to assist shooting, including an AFL button*1 to which preferred function can be assigned and an aperture ring, and uses a linear motor HLA (High-response Linear Actuator) as the AF actuator to enable fast, quiet, and highly accurate AF shooting. The lens is also equipped with a dust and splash resistant structure*2 to ensure a high level of weather resistance and robustness, as well as excellent build quality that allows for long and reliable use in any environment. *1 Function available on supported cameras only. Available functions may vary depending on the camera used. *2 The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. Various shooting assist functions The lens is equipped with an AFL button which can be assigned to a range of functions via the menu on selected cameras. In addition to the aperture ring, the lens is equipped with an aperture ring lock switch and a click switch to turn the click on and off. Dust and splash resistant structure and water and oil repellent coating In addition to a dust and splash resistant structure, the front element of the lens features a water and oil repellent coating, allowing photographers to shoot without concerns even in harsh outdoor environments. Adopts a linear motor HLA The AF actuator is a linear motor HLA (High-response Linear Actuator). The high thrust motor and advanced electronic control operate the focus lens at high speed and with high precision to provide comfortable AF shooting. Excellent build quality To support the heavy optical system and enhance robustness and reliability, metal parts are used in key parts of the lens body. Meanwhile, the lightweight engineering plastic TSC* is also used in appropriate places to reduce weight. Furthermore, each control part, such as rings and switches, is designed to feel good. SIGMA is proud of the exceptional build quality of its products, which do not compromise on durability, operability, and a satisfying sense of ownership. * TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has a high affinity to metal parts which contributes to high quality product manufacturing. [Additional features] Lens construction: 21 elements in 15 groups (4 FLD, 3 SLD, 2 aspherical elements) Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Due to being a fisheye lens, distortion will not be corrected. * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button * Function available on supported cameras only. Available functions may vary depending on the camera used. MFL (Manual Focus Lock) switch Rear filter holder (compatible with GUIDE PLATE GP-21) Lens heater retainer Focus Mode switch Support for switching between linear focus / non-linear focus ring settings (for L-Mount only) * Function available on supported cameras only. Dust and Splash Resistant Structure TRIPOD SOCKET TS-141 Special COVER LENS CAP LC1040-01 with a locking mechanism and filter slots Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available “Made in Aizu, Japan” craftsmanship
  4. Press Release: SIGMA 500mm F5.6 DG DN OS The crystallization of technology. A whole new ultra-telephoto experience. Perfect for hand-held shooting, a 500mm lens with unparalleled optical performance Compact, lightweight and excellent build quality A wealth of functions to assist in a variety of shooting situations Clear, sharp images and amazing mobility A handy-size 500mm that offers a whole new shooting experience The SIGMA 500mm F5.6 DG DN OS | Sports is an ultra-telephoto prime lens exclusively for mirrorless cameras that features a 500mm focal length with outstanding image quality in a remarkably compact and lightweight body. By incorporating multiple large-diameter, exclusive low-dispersion glass elements that are challenging to process, SIGMA succeeded in significantly downsizing the lens construction without the use of diffractive optical elements. At the same time, the lens has achieved high resolving power that meets the expectations for a 500mm prime lens. The lens body, composed mainly of high-precision engineering plastic parts, has excellent build quality and weather resistance, including dust and splash resistant structure*, despite its compact size. With its rich descriptive power and incredibly compact size for its focal length, the handy-size SIGMA 500mm F5.6 DG DN OS | Sports offers a whole new photographic experience for wildlife, aviation, sports and other fast-action photographers. * The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. [Key features] 1. Perfect for hand-held shooting, a 500mm lens with unparalleled optical performance The latest optical design using exclusive low-dispersion glass elements has succeeded in achieving both an extremely compact lens construction and high optical performance with excellent correction of aberrations. In addition to its size that allows hand-held shooting, the high-speed AF with HLA (High-response Linear Actuator) and the OS2 optical stabilization algorithm support comfortable shooting. High optical performance and compact lens construction The latest optical design has succeeded in significantly downsizing the optical system for a 500mm ultra-telephoto lens. By utilizing exclusive low-dispersion convex elements at the front of the lens, the lens delivers both a high aberration correction capability and a short overall length. The high level of production technology at SIGMA’s only manufacturing base, the Aizu factory, provides the exacting precision necessary for processing the exclusive low-dispersion glass elements with a large aperture. The lens has excellent correction of all aberrations, especially axial chromatic aberration, which cannot be corrected by the camera body, ensuring a stable high resolution from the center to the periphery of the image. Excellent backlight resistance The SIGMA 500mm F5.6 DG DN OS | Sports uses refractive lenses in its optical system to prevent flare and ghosting that are characteristics of diffractive optical elements, allowing for clear images without concern for flare or ghosting even in backlit conditions or when a light source is included in the image. Furthermore, measures are taken against all conditions of incident light based on state-of-the-art simulation technology. High-speed AF with a linear motor HLA A linear motor HLA (High-response Linear Actuator) is used for the actuator, which is characterized by its high driving accuracy owing to the advanced electronic control, as well as its quietness. The HLA enables fast and accurate autofocus even in ultra-telephoto photography, such as sports and bird, where extremely precise focusing is required. OS2 algorithm in optical stabilizer function The latest OS2 optical stabilization algorithm provides an outstanding image stabilization effect of 5.0 stops*. The lens is equipped with two OS modes: Mode 1 is suitable for general shooting, and Mode 2 is ideal for panning shots of motorsports and other sports. In Mode 2, SIGMA’s Intelligent OS, an algorithm specially designed for panning shots, enables effective image stabilization even when the camera is moved vertically or diagonally, irrespective of the horizontal and vertical orientation. This ensures that the subject’s movement can be captured without losing the panning shot effect. * Based on CIPA guidelines (Measured at 500mm with a 35mm full-frame image sensor) 2. Compact, lightweight and excellent build quality The lens body has been designed to be small and lightweight in line with the optical system, which has been made significantly more compact. Not only is the lens easy to handle in hand-held use, but it also has the weather resistance of SIGMA’s Sports line specifications and the excellent build quality that SIGMA prides itself on in terms of texture and the operating quality of each ring and control. High-precision TSC* parts enable both high performance and compact, lightweight design In order to achieve such a compact, lightweight and robust body, materials such as TSC and magnesium have been used in appropriate places. In particular, the production of a large TSC part that integrates functions as an internal structure, as well as an exterior part to reduce size and weight of the lens are manufactured with micron-level precision and they also have a sleek finish that gives the lens its premium feel. The sophisticated processing and production technology of the Aizu factory, SIGMA's only manufacturing base in Japan, enables the high degree of precise production and ensures the high performance and durability of the lens. * TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has a high affinity to metal parts which contributes to high quality product manufacturing. Weatherability of Sports line specifications The mount connection, manual focus ring, switches and exterior connection are all dust and splash resistant to prevent dust and dirt from entering the lens. Further, the front element of the lens features a water and oil repellent coating to facilitate maintenance when water droplets or dust adhere to the lens. Cover-type lens hood included A lightweight, high-strength, exclusive cover-type lens hood made of TSC is included. The tip of the hood is rubberized to protect the lens from abrasion and scratches caused by placing the lens upside down. 3. A wealth of functions to assist in a variety of shooting situations The SIGMA 500mm F5.6 DG DN OS | Sports is equipped with a full range of assist functions including an aperture ring and three AFL buttons* ready to be assigned to preferred functions using the camera. The L-Mount version is also compatible with SIGMA’s tele converters for AF-enabled shooting at ultra-telephoto focal lengths of up to 1,000mm. * Function available on supported cameras only. Available functions may vary depending on the camera used. Full range of customizable functions Equipped with a Focus Limiter switch, the lens enables users to limit the focus driving range during AF when necessary, allowing quick and precise focusing. Further, the lens features three AFL buttons which can be assigned to a range of functions via the menu on selected cameras. The AFL buttons are easy to operate regardless of how the camera is oriented, and make accessing important settings quick and easy. For the L-Mount version, the SIGMA USB DOCK UD-11 can be used to set OS operation or the focus limiter range for the Custom Mode switch*. * The assigned setting for lenses for Sony E-mount cannot be changed from the default setting because a USB DOCK for the mount is not available. The default setting allows users to switch the visibility of the OS effect in the viewfinder and live view. Equipped with an aperture ring In addition to an aperture ring, the lens is also equipped with an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suited to the shooting application. Detachable tripod socket The lightweight and sturdy magnesium alloy tripod socket is Arca-Swiss compatible. The detachable socket comes with a ring that clicks into position at 90° intervals. * The tripod socket TS-151 is compatible with the SIGMA 70-200mm F2.8 DG DN OS | Sports. Tele Converter for L-Mount (1.4x / 2.0x) The L-Mount version of the lens is compatible with the SIGMA TELE CONVERTER TC-1411 (1.4x) and TC-2011 (2.0x). Using a tele converter, the focal length can be multiplied by 1.4x and even 2x, for AF-enabled shooting at ultra-telephoto focal lengths of up to 1,000mm. [Additional features] Lens construction: 20 elements in 14 groups (3 FLD, 2 SLD elements) OS (Optical Stabilizer) function with the latest “OS2” algorithm Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with ‘ON’ or ‘OFF’ in the camera menu, please set all aberration correction functions to ‘ON'(AUTO). Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (3 buttons) * Function available on supported cameras only. Available functions may vary depending on the camera used. Focus Limiter switch Focus Mode switch Support for switching between linear focus / non-linear focus ring settings (for L-Mount only) * Function available on supported cameras only. OS switch Custom Mode switch Dust and Splash Resistant Structure LENS HOOD LH1034-02 TRIPOD SOCKET TS-151 *Detachable lens foot type Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available “Made in Aizu, Japan” craftsmanship
  5. Press release: CANON INTRODUCES THREE NEW LENSES, ENHANCING STILL PHOTOGRAPHY AND VIDEO PRODUCTION FOR ANY SKILL LEVEL MELVILLE, NY, November 2, 2023 - Photographers aiming to get a powerful, ultra-wide angle shot, or looking for a superb zoom range, can improve their images with three new lenses announced today by Canon U.S.A., Inc., a leader in digital imaging solutions. The RF-S10-18mm F4.5-6.3 IS STM, the RF24-105mm F2.8 L IS USM Z, and the RF200-800mm F6.3-9 IS USM lenses can benefit a wide range of users — from beginners all the way to working professionals. The RF-S10-18mm F4.5-6.3 IS STM lens offers users of APS-C sensor size EOS R-series cameras an ultra wide-angle zoom, helping create strong still images and video. It is an ideal lens for vloggers, travelers, and general shooters. Beginners in video and still photography can make good use of this lens, as well as the more advanced pros. Key features include: 10–18mm ultra-wide zoom (equivalent to 16-29mm on full-frame camera). Image Stabilization, for even greater hand-held sharpness and video steadiness. Compact and lightweight design, making it an excellent choice for travel. A new optical design, optimized for RF lens mount and APS-C sensor size. An affordable price tag for those just stepping into ultra-wide video and still imaging. Still and video professionals who want a single lens that can handle most tasks with low-light capabilities will find what they’re looking for with the RF24-105mm F2.8 L IS USM Z. This is the world’s first 24-105mm focal length lens combined with consistent f/2.8 maximum aperture1, offering true portrait-length telephoto coverage resulting in sharp images. High-end photographers, photojournalists, and video content creators can utilize this lens’ other features that include: Constant overall length when zooming. Manual aperture ring for video use. Optimized optics for high-level video. Image stabilization. A new Power Zoom Adapter will also be available for the RF24-105mm F2.8 L IS USM Z lens, an optional accessory for super-smooth zooming during video operation. This detachable device allows for more natural movement when zooming in and out, and easier control for solo camera operators. A standard version of the Power Zoom Adapter will be available, as well as a 20-pin port version to support zoom and focus demands. The firmware updates that will be available in early December for the EOS C70 and EOS R5 C cameras will add support for the RF24-105mm F2.8 L IS USM Z lens. Last, but not least — nature, wildlife, and outdoor sports shooters will find the RF200-800mm F6.3-9 IS USM super telephoto zoom lens a great tool to take crystal-clear images of action at a distance. This lens is lightweight and easy to hold in your hand, allowing most users to carry it to help capture a range of subjects, whether it’s a still image of a landscape, or video of a moving target. Unique features of the RF200-800mm F6.3-9 IS USM lens also include: Up to 800mm focal length. Up to 5.5 stops image stabilization. Compatible with optional Canon RF 1.4x and 2x tele extenders. Weather-resistant design. Rotating tripod mount. Price & Availability The new RF-S10-18mm F4.5-6.3 IS STM, the RF24-105mm F2.8 L IS USM Z, and the RF200- 800mm F6.3-9 IS USM lenses are expected to be available in December for estimated retail prices of $329.99, $2,999.00, and $1,899.00, respectively2. The two versions of the Power Zoom Adapter for the RF24-105mm F2.8 L IS USM Z will be available Spring 2024 for an estimated retail price of $999.99, and $1,299.002 for the version with the 20-pin port. For more information, please visit usa.canon.com. 1 As an AF interchangeable lens for full-frame sensor mirrorless cameras that have already been released as of November 1, 2023. (Based on Canon’s internal survey). 2 Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
  6. Press release: Flawless & Flattering: The New Nikkor Z 85mm f/1.2 S Prime Lens Nikon Also Announces the Ultra Slim and Lightweight NIKKOR Z 26mm f/2.8 Pancake Lens Melville, NY (February 6 2023) – Today, Nikon Inc. has announced the highly anticipated NIKKOR Z 85mm f/1.2 S, a professional-level ultra-fast prime lens that exemplifies the powerful potential of the Nikon Z Mount for those capturing stills or video footage, whether it be studio head shots, weddings, events, high fashion, b-roll, close ups and more. This 85mm portrait lens with an incredibly fast f/1.2 aperture delivers the ultimate in image quality for the most discerning clients, plus the benefits of a flattering, compressing focal length that dissolves the background into a beautiful and intoxicating bokeh. Nikon has also released the slimmest and lightest full-frame AF NIKKOR lens ever created1, the NIKKOR Z 26mm f/2.8 “pancake” lens. This new ultra-compact lens is made for creators, offering versatility for capturing all kinds of content from street style and landscapes to everyday casual snaps. “The NIKKOR Z 85mm f/1.2 S is a lens that unquestionably exhibits the extraordinary potential of the Z mount to resolve amazing details and dimensionality, and I’m confident this lens will quickly establish itself with legendary status among its users,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The NIKKOR Z line continues to expand to benefit all kinds of creators, and those who adore the idea of carrying a super slim, light, sharp and fast walk-around lens will love NIKKOR Z 26mm f/2.8.” NIKKOR Z 85mm f/1.2 S: Beautiful Bokeh and Precise AF The view from this premium S line lens is nothing short of captivating. Ultra-high-resolution and intense sharpness renders skin texture and hair realistically, with a striking yet gradual depth of field and abundant light gathering ability that only a lens with a wide f/1.2 aperture could offer. Focus on the eyes creates a deep human connection between the viewer and the subject, with three-dimensional rendering that portrays a heightened level of emotion and depth. What makes the new NIKKOR Z 85mm f/1.2 S lens extraordinary isn’t immediately apparent; the outstanding optical performance goes beyond the impressive sharpness to create a truly unique optic, with special emphasis given to the distinct character of the bokeh and out-of-focus area. The background blur is soft and natural, while the transition from the plane of focus is subtle and gradual. Wide open, the depth is utterly astounding, and even when stopping down it’s downright dreamy and opulent with smooth and circular bokeh that drives attention to the subject to create a glamourous appearance that’s desirable for fashion, boudoir and brides. Similar to the coveted NIKKOR Z 58mm f/0.95 NOCT, the optical construction includes 11 rounded diaphragm blades, which work together with the fast aperture to melt away point light sources into round and soft circles. Additionally, the use of ED glass suppresses color fringing, while the position of lens elements is carefully considered to eliminate any kind of “onion-ring” characteristics. The new NIKKOR Z 85mm f/1.2 S benefits from Nikon’s advanced multi-focusing system for enhanced optical performance at close distances as well as rapid AF performance that enables precise accuracy even with the razor-thin depth of field at f/1.2. This is the precision that helps to capture what’s most important; from a model’s dynamic poses, a couple’s fleeting emotional embrace, or intricate event details. To achieve this level of performance, the NIKKOR Z 85mm f/1.2 S’s multi-focusing system consists of two stepping (STM) motors to coordinate positioning of two focusing lens groups simultaneously. These small-diameter, high-torque STM’s in the AF mechanism ensure outstandingly quiet, fast, and accurate operation. Additional Features of the new NIKKOR Z 85mm f/1.2 S A Nikon first, f/1.2 aperture on an 85mm lens, provides shallow depth of field, gorgeous bokeh and amazing light gathering capability. A minimum focusing distance of only 2.8ft / 0.85m lets you get close to subjects for immaculate details. Embrace shooting with challenging backlight thanks to a Nano Crystal Coat that suppresses ghosting and flare. Videographers will appreciate the quiet operational sound and fast AF afforded by the STM motors, the minimized focus breathing2 as well as the support for manual linear focusing on select cameras. The independent control ring and an additional L-Fn button are fully customizable. The optical formula consists of 15 elements in 10 groups with 2 aspherical elements and one ED element. The ED lens effectively reduces chromatic aberration while the aspherical lens reduces spherical aberration, distortion, and other aberrations. The lens is constructed of durable magnesium alloy, while superior dust and drip-resistance is ensured by sealing in various areas including movable parts of the lens barrel and mount.3 The NIKKOR Z 26mm f/2.8: A Premium Pancake for Every-Day Carry The new NIKKOR Z 26mm f/2.8 is a super-thin wide angle prime for Z series mirrorless cameras, and it’s Nikon’s slimmest and lightest full-frame AF lens ever. Despite its small size, the lens packs a tremendous punch with superior sharpness and beautiful blurred backgrounds with a fast f/2.8 aperture. This is the first NIKKOR Z lens to be slender and light enough to be considered a true “pancake”, with a total length of less than one inch (23.5mm) and a weight of approximately 4.5oz (125g). The new NIKKOR Z 26mm f/2.8 is so small and lightweight, it’s easy to take anywhere to capture photos and video with maximum impact. Whether shooting street photography, travel vlogs or landscape shots in a unique location, the NIKKOR Z 26mm f/2.8 has you covered as the perfect companion wherever the journey may lead. Additional Features of the NIKKOR Z 26mm f/2.8 The slimness and lightness are achieved thanks to the adoption of an All-element focusing system, as well as three aspherical lens elements. When mounted on a DX-format camera, the focal length becomes 39mm (equivalent), similar to a standard angle lens. A minimum focus distance of approx. eight inches (0.2m) lets users to get close to their subjects. Use of an STM motor enables a highly accurate AF drive. Functions such as aperture and exposure compensation can be assigned to the control ring. Includes a new lens cap and a lens hood that has been specially designed to be slim and work with 52mm filters (filters sold separately) The lens is fitted with a durable metal mount, and the body is designed carefully considering dust- and drip-resistant performance enabling it to be taken anywhere with greater confidence.3 Price and availability: The new NIKKOR Z 85mm f/1.2 S will be available in late March 2023 for a suggested retail price of $2,799.95*, while the NIKKOR Z 26mm f/2.8 will be available in early March for $499.95* SRP. For more information about the latest Nikon products, including other NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. 1. Slimmest among full-frame/FX-format AF lenses for mirrorless cameras, available as of February 7, 2023; statement based on Nikon research and lightest among NIKKOR Z lenses available as of February 7, 2023. 2. Focus breathing may be noticeable depending on the distance between the lens and the subject due to the characteristics of the lens. 3. Thorough dust- and drip-resistance is not guaranteed in all situations or under all conditions. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.
  7. Press Release: Introducing the M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II Lens (35mm Equivalent: 18-36mm) with Retractable Design for Unmatched Portability Experience Effortless Creativity with the Unique Photographic Possibilities of an Ultra Wide-Angle Zoom Lens Bethlehem, PA, January 30, 2024 - OM Digital Solutions Corporation is pleased to announce the launch of the M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II, with a 35mm equivalent of 18-36mm. This wide-angle lens complies with the Micro Four Thirds System standard, providing users with a versatile tool to explore a wide range of photographic possibilities. Customers can pre-order the lens now. The lens is set to hit the market in late February 2024. The M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II stands out as the lightest and most compact option among the three M.ZUIKO DIGITAL ultra wide-angle zoom lenses.¹ Photographers can fully leverage its wide-angle capabilities to capture expansive natural landscapes and take wide macro shots of flowers and trees from a low angle, encompassing the sky in the composition. This approach emphasizes perspective by bringing the subject closer, resulting in an effortless expansion of the photographer’s creative palette in outdoor photography. Pricing & availability for OM SYSTEM M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II Lens The M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II lens will be available beginning in late February 2024 at a suggested retail price of $699.99 (US); $949.99 (CAD) 1 Among these three lenses: M.ZUIKO DIGITAL ED 9-18mm F4.0-5.6 II, M.ZUIKO DIGITAL ED 8-25mm F4.0 PRO, and M.ZUIKO DIGITAL ED 7-14mm F2.8 PRO.
  8. Press Release: Introducing the M.ZUIKO DIGITAL ED 150-600 F5.0-6.3 IS Lens Capture Wild Birds Easily with Powerful Image Stabilization and Super-Telephoto Hand-Held Shooting Bethlehem, PA - January 30, 2024 - OM Digital Solutions Corporation is pleased to announce the M.ZUIKO DIGITAL ED 150-600mm F5.0-6.3 IS (35mm equivalent: 300-1200mm) lens, a pinnacle in super telephoto zoom technology. This Micro Four Thirds System standard-compliant super telephoto zoom lens is a testament to innovation, offering an expansive focal length of up to 1200mm equivalent¹ on its own and up to 2400mm equivalent1 when combined with the optional M.ZUIKO DIGITAL 2x Teleconverter MC-20, redefining versatility, delivering unparalleled imaging excellence. This lens will be available beginning in late February 2024 and features compatibility with 5-axis sync IS when used with the new OM-1 Mark II, providing up to 7 shutter speed steps of image stabilization². When used independently, it offers up to 6 shutter speed steps of image stabilization³, for razor-sharp clarity even at extreme distances, eliminating the need for a tripod and allowing photographers to seize decisive moments on the fly. Crafted with resilience in mind, the M.ZUIKO DIGITAL ED 150-600mm F5.0-6.3 IS lens features IPX1 splash & dust-proof performance, complete with fluorine coating, making it a reliable companion in the harshest environments. Its compact, lightweight design grants photographers unparalleled mobility, enabling fast and nimble maneuverability while seeking elusive subjects. The OM SYSTEM M.ZUIKO DIGITAL 150-600mm F5.0-6.3 IS lens heralds a new chapter in photographic excellence. Empowering photographers with unparalleled reach, resilience, and performance, it redefines boundaries and captures the extraordinary. Pricing & availability for OM SYSTEM M.ZUIKO DIGITAL ED 150-600mm F5.0-6.3 IS lens The M.ZUIKO DIGITAL ED 150-600mm F5.0-6.3 IS lens will be available beginning in late February 2024 at a suggested retail price of $2,699.99 US and $3,599.99 CAD. 1 35mm equivalent 2 According to CIPA standards; Image stabilization is disabled at the halfway release when correction is performed on two axes (yaw and pitch) Camera body: OM-1 Mark II at a lens focal distance of 150mm (35mm equivalent focal length: 300mm) 3 According to CIPA standards; Image stabilization is disabled at the halfway release when correction is performed on two axes (yaw and pitch). Camera body: E-M10 Mark IV at a lens focal distance of 150mm (35mm equivalent focal length: 300mm)
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