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  1. Press Release TAMRON announces development of world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras: 17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall. This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses. PRODUCT HIGHLIGHTS Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture High optical performance and image quality throughout the entire zoom range Compact for easy handling with internal zoom for superlative balance Fast and accurate AF for still and video shooting Outstanding close-range shooting performance expands versatility Additional features for greater convenience Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON) *Specifications, appearance, functionality, etc. are subject to change without prior notice.
  2. Press release: Sony Electronics Announces Development of New 300mm F2.8 G Master OSS Telephoto Full-Frame E-mount Lens, Targeting to Launch in Early 2024 SAN DIEGO, CA – Jan. 17, 2023 – Today, Sony Electronics announced the development of the long-awaited full-frame E-mount 300mm F2.8 G Master OSS Telephoto Lens, with a target launch date in early 2024. Large-aperture super-telephoto lenses such as the FE 400mm F2.8 G Master™ OSS and FE 600mm F4 G Master™ OSS are highly acclaimed by sports and wildlife photographers around the world for their outstanding resolution and autofocus (AF) performance, as well as being remarkably lightweight. The new lens will feature the incredible high-resolution and spectacularly beautiful bokeh true to Sony’s acclaimed line of flagship G Master™ series lenses, while also offering a far-reaching 300mm focal length and F2.8 large aperture. This combination will deliver a new elevated shooting experience for all professional sports, news and event photographers and videographers looking to capture decisive moments with higher image quality. Sony will continue to expand its attractive lens line-up to meet the demands and maximize the creative possibilities for all types of creators, including professionals, and expand the possibilities of artistic expression. Additional details and specifications on the new FE 300mm F2.8 G Master OSS Telephoto Lens will be released at a later date.
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