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  1. Press Release: Sony Electronics Announces a New Compact FE 24-50mm F2.8 G Standard Zoom Lens Designed for High Performance and Portability A large-aperture, constant F2.8 standard zoom full-frame E-mount lens that delivers outstanding end-to-end image quality in a compact and lightweight form factor SAN DIEGO, Feb. 21, 2024 - Sony Electronics is pleased to announce the release of the FE 24-50mm F2.8 G standard zoom lens (SEL2450G), which is compatible with Sony's α™ (Alpha™) cameras. The 72nd addition to the full-frame E-mount lens lineup is extremely compact and lightweight yet maintains high-resolution performance synonymous with Sony's G lens series. With a constant F2.8 maximum aperture, it produces stunning bokeh and enables creative flexibility across the entire zoom range. The versatile 24mm to 50mm focal range, coupled with its compact form, enables users to capture a myriad of scenes including portraits, everyday snapshots, landscapes, and video. "The demand for light and compact standard zoom lenses is increasing, and our new FE 24-50mm F2.8 G lens offers a F2.8 standard zoom option for creators seeking portability, without a sacrifice. It is a lens option ready to go anywhere," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "The FE 24-50mm F2.8 G is our first-ever full-frame F2.8 standard zoom lens in the G series lens lineup. Bringing the ever-popular F2.8 aperture from our G Master series into the G series is yet another example of our dedication to building lens options for every level of creator." Outstanding Optical Performance in a Compact Form Factor The FE 24-50mm F2.8 G's design is compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm (about 2.94 in), length of 92.3 mm (about 3.63 in), and weight of approximately 440 g (about 15.52 oz). Despite its compact size, the lens maintains exceptional image quality throughout all focal lengths. This is made possible by the incorporation of four aspherical lenses and two elements of Extra Low Dispersion (ED) glass. These advanced elements effectively minimize chromatic aberrations, resulting in high-resolution performance that remains consistent from the center to the corners of the frame. The FE 24-50mm F2.8 G's 11-blade circular aperture and well-controlled spherical aberration creates the beautiful, smooth bokeh known to the G lens series. Painstaking optical optimization has achieved impressive close-up performance at all focal lengths. It has a minimum shooting distance of 0.19 m (AF) at the wide end, and a maximum magnification of 0.30 x (AF) for detailed shooting. Fast and Precise Autofocus Capabilities for Both Stills and Video The FE 24-50mm F2.8 G is equipped with two linear motors to achieve extremely fast, precise, and quiet focusing with AF (autofocus). It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second, a feature offered on Sony's newest full-frame mirrorless camera, the Alpha 9 IIIi. The FE 24-50mm F2.8 G's AF capabilities make it advantageous for video production, especially when shooting in high frame rates like 4K 120p or FHD 240p movie recordingii . It supports in-camera Active Mode Image Stabilizationiii for fast paced shooting and is compatible with the Focus Breathing Compensation feature native to select Sony Alpha camerasiv. In addition, the Linear Response MF offers intuitive and precise manual focus adjustments, a feature beneficial for filmmakingv. Enhanced Controllability and Reliability The FE 24-50mm F2.8 G is equipped with intuitive controls designed to offer ultimate operability. These features include a customizable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch. Additionally, the lens' front element is fluorine coated, which effectively repels and effortlessly eliminates fingerprints, dust, water, oil, and other contaminants. This dust and moisture resistant design makes it a reliable option for any environment. Pricing and Availability The new FE 24-50mm F2.8 G will be available in May 2024 for approximately $1,099.99 USD and $1,499.99 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. For more information about FE 24-50mm F2.8 G, please visit: https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2450g Exclusive stories and exciting new content shot with the new FE 24-50mm F2.8 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Notes: I Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. II Depending on camera used. III Compatible models only. IV See camera compatibility info at: https://www.sony.net/dics/breathing/ Angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations. V Not guaranteed to be 100% dust and moisture proof.
  2. Press release: Sony Electronics Releases the Alpha 9 III; the World's First Full-Frame Camera with a Global Shutter Systemi The next-generation Alpha 9 III captures all decisive moments with up to 120 frames per second high-speed shooting, distortion-free and blackout-free images, and flash sync at all shooting speeds SAN DIEGO- Nov. 7, 2023 – Sony Electronics today introduced the Alpha 9 III camera equipped with the world's firsti full-frame global shutter image sensor. The newly developed global shutter image sensor exposes and reads all pixels simultaneously, unlike a rolling shutter sensor that records images sequentially from the top row of pixels to the bottom. The impressive global shutter full-frame image sensor enables the camera to shoot at burst speeds up to 120 frames per second with no rolling shutter distortion or camera blackout. This innovative sensor is combined with Sony’s most advanced AF (autofocus) system to date - boasting AI autofocus with up to 120 times AF/AE focus calculations per second. With the added ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture every decisive moment. “The Alpha 9 III full-frame camera is a landmark achievement for the industry,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. “Designed with the needs and demands of professional photographers in mind, every single update to this camera – from the sensor to even the size to the button layouts and menu functions – has been made to address specific input and feedback from our community. We have listened and are thrilled to bring the new capabilities of the Alpha 9 III to market---capabilities which allow photographers to capture things they’ve never been able to capture before.” Cheng continued, “For professionals everywhere, they can achieve even more dynamic expressions when the Alpha 9 III is combined with our rich lineup of lenses, in particular with the new 300mm F2.8 G Master OSS – the world’s lightestii large-aperture telephoto lens.” Features of the Alpha 9 III Full-Frame Camera A New Dimension of Still Image Performance Created by the World's Firsti Global Shutter Image Sensor. The Alpha 9 III is equipped with the newly developed, world's firsti global shutter full frame stacked CMOS image sensor with approximately 24.6 effective megapixelsiii and built-in memory. Combined with the latest image processing engine BIONZ XR®, the Alpha 9 III achieves blackout-free Continuous Shooting Speed with AF/AE trackingiv of up to approximately 120 fpsiv. The Alpha 9 III is supplied with high-density focal plane phase detection AF. A designated AI processing unit uses Real-time Recognition AF to recognize a wide variety of subjects with high precision. By combining high-speed performance of up to 120 fps with highly accurate subject recognition performance, it is possible to easily photograph scenes and moments that cannot be seen with the naked eyeiv. The AI processing unit in the Alpha 9 III supports movies as well as still photography with accurate subject form and movement recognition. The Real-time Recognition AF and Real-time Tracking provide a significant improvement in human eye recognition performance, allowing the camera to automatically recognize, track, and focus on the eyes of a specified subjectv. The Alpha 9 III is equipped with 8.0 stopsvi of optical 5-axis in-body image stabilization, allowing for high-quality image rendering. Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80,000 second (1/16,000 second during continuous shooting)vii, making it possible to capture at high speed without any distortion. When a compatible Sony flashviii is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronize the flash and take pictures at all shutter speeds up to 1/80,000 secondvii. Previously, if the user released the shutter at a speed faster than the flash's synchronization speed, the amount of light would drop sharply, but with the full-speed flash synchronization function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor. The Alpha 9 III features selectable release lag modes which allows the user to prioritize release lag or viewfinder/monitor displayix. The newly developed Pre-Capture function allows the camera to continuously record up to one second before the shutter is released, making it easy to capture moments that would otherwise be missed. When selected, the Continuous Shooting Speed Boostx function allows for the user to change to a faster, preset speed set by the user at any time during shooting, and enhanced burst stamina ensures that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG imagesxi to be captured in one continuous 30 fpsxii burst. Customizable focus areas have been expanded to include from XS to XL in addition to the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorized in the camera for quick recall when neededxiii. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22xiv and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite. Advanced Video Performance Without Distortion The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha™ series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling. The Alpha 9 III has S-Cinetone™, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. S-Cinetone was created through the development of the VENICE high-end cinema camera and makes human skin tones and subjects stand out beautifully, creating natural highlights. The Alpha 9 III has the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user's favorite imported LUT (lookup table). The Alpha 9 III is compatible with the mobile app "Monitor & Control" for video creators. Operability and Reliability for Professionals Sony has listened to the voices of professional photographers and created operability and reliability that supports professional users. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time. The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions. The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the Alpha 7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments. High-Speed Workflow and Scalability to Support Immediate Delivery New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting, and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery. The "Playback Function Menu" can be assigned in advance, so the user can perform protection, smartphone transfer, File transfer protocol, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera has a dedicated microphone for voice memos on the back, and by positioning the built-in microphone near the user’s mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organizations from various countries participate. The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards. It is compatible with the professional mobile application "Transfer & Tagging" which speeds up the image delivery workflow, and the application "Remote Camera Tool" which allows remote shooting of PCs using wired LAN. Also, Sony plans to support a new version of Camera Remote SDK, a software development kit that allows remote camera operation and changing shooting settings, in Spring 2024. In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PAxv format support xvi through a camera software updatexvii. Firmware Updates for the Alpha 1 and Alpha 7S III Models In addition to the release of Alpha 9 III, Sony has announced new firmware updates for the Alpha 1 and Alpha 7S III full-frame mirrorless cameras xvii. The new software will provide both models with some of Sony’s latest imaging technologies including the highly requested Focus Breathing Compensation feature, IPTC and FTP workflow enhancement, and C2PA format support. The firmware will also update the Alpha 1 with Relay Playback, and the Alpha 7S III with DCI 4K 24.00P shooting format. The camera software update will be available in Spring 2024. Pricing and Availability The Alpha 9 III camera is available for pre-order Nov. 8, 2023, at a variety of Sony's authorized dealers, for a suggested retail price of $5,999.99 USD and $8,299.99 CAN. The VG-C5 vertical grip is available for pre-order Nov. 8, 2023, at a variety of Sony’s authorized dealers, for a suggested retail price of $399.99 USD and $549.99 CAN. Notes: i Compared to interchangeable-lens digital cameras. As of the November 2023 product announcement. Sony survey. ii As of the November 2023 product announcement. Sony survey of interchangeable 300mm F2.8 lenses for full-frame digital cameras. iii Approximate, effective. iv Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. https://www.sony.net/dics/ilce9m3cnlns/ A software update for the lens itself is also required. The software is scheduled to be released after December 2023. v When subject recognition is ON during AF shooting. Face, eye, etc. recognition status can be monitored when subject recognition frame display is ON. vi CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM lens. Long exposure NR off. vii Maximum shutter speed is 1/16000 second when F1.8 or larger aperture is used. 1/80,000 second speed not available when shooting movies, when using the Var. Shutter function, or when no lens is mounted. viii A software update is required. The software update will be released simultaneously with the Alpha 9 III. Some variation in brightness and color may occur between shots when using shutter speeds higher than 1/10000 second. Light level may not reach the manual light output level setting at some shutter speeds, resulting in insufficient light level. Refer to the support page at https://www.sony.net/dics/ilce9m3fl/ for details. ix With the default [Auto/Off] setting no blackout occurs when shooting is started, and release time is controlled for optimum display latency. The [Fast Release/On] setting provides the shortest possible release time lag with blackout occurring on only the first image in a continuous burst. The [Stable Release/On] setting minimizes variations in release lag with blackout occurring on only the first image in a continuous burst, making it easier to release the shutter at the intended moment. x Continuous shooting may be interrupted when Continuous Shooting Speed Boost is used to switch from a low shooting speed to a shooting speed higher than 60 fps, or when switching from a high shooting speed to a shooting speed lower than 30 fps. xi With Sony CEA-G160T CFexpress Type A memory cards (sold separately). Sony test conditions. xii Sony test conditions. Maximum continuous frame rate may be lower in some shooting conditions. Continuous shooting speed may vary depending on the lens used in AF-C focus modes. Visit Sony’s support web page for lens compatibility information. xiii Preset focus works with compatible lenses such as the FE 300mm F2.8 G Master OSS lens. Preset Focus/Zoom settings cannot be recalled while the shutter button is half-pressed. Only focus can be preset for prime lenses. If a zoom lens without power zoom is attached, the focus position/zoom positions can only be registered and recalled via remote operation using the computer software Remote Camera Tool. For details, refer to the following website. https://support.d-imaging.sony.co.jp/app/remotecameratool/l/index.php Preset Focus/Zoom can only be recalled when the lens that was mounted when the settings were registered is used. Not all lenses are compatible. xiv When [Aperture Drive in AF] is set to [Focus Priority], the aperture size can be smaller than F22. Results may vary depending on shooting conditions and the lens used. xv A standards organization that develops open standards and technical specifications for the origin and authenticity of digital content. xvi Will be available in select countries and regions. xvii Software update available by Spring 2024
  3. Press Release: Sony Electronics Announces New Firmware Updates to Cinema Line Cameras Plans Include Updates to Cinema Line Cameras: FX30, FX3 and FX6 SAN DIEGO – Jan. 17, 2024 – Sony Electronics announces upcoming updates for the FX6, FX3 and FX30 cinema cameras at the BSC Expo 2024 in London, exhibiting its extensive range of filmmaking technology. The new firmware updates showcase Sony’s commitment to its cinema line. The ILME-FX6 ver.5.0 firmware update is expected from May 2024 or later and will include: The addition of 1.5x de-squeeze function for anamorphic lenses Integrated high-quality 3D LUT processes inspired by the VENICE cinema camera, which allows for more accurate color processing Monitor & Control App v2.0 features (ex. Waveform, False color) Breathing Compensation Expansion: More lenses will be supported including 100-400 GM and the 200-600 G lenses The firmware update for FX3 and FX30 is expected from September 2024 or later and will include: Addition of Shutter Angle: Users will be able to choose from both Shutter Speed/Shutter Angle similar to what is available with the FX6 Ability to add clip flags to mark shots SRT/RTMP/RTMPS support for live streaming via the Creator’s App The firmware updates will be available free of charge starting in May 2024 for the FX6 ver.5.0 and the FX30/FX3 updates will be available starting in about September 2024.
  4. Sony a7CR Sony a7C II Press release: Sony Electronics Releases Two New Alpha 7C Series Cameras Including the Alpha 7C R with 61MPi High-Resolution Sensor and the Alpha 7C II with the latest still image and video performance SAN DIEGO, CA. August 29, 2023 – Today, Sony Electronics announces the release of two new additions to the Alpha 7C series of compact full-frame interchangeable lens cameras, the Alpha 7C II (model ILCE-7CM2) and Alpha 7C R (model ILCE-7CR). The Alpha 7C II is equipped with a full-frame image sensor with approximately 33.0 effective megapixels and features the latest still image and video functions and performance in a compact and lightweight design (approximately 4.88 in wide x 2.8 in high x 2.5 in deep and weighs approximately 18.1 oz.) It is the second-generation version of the Alpha7 C, which is celebrated for its combination of performance and features in a compact size, perfect for a wide range of shooting scenarios such as travel and street photography. The Alpha 7C R is a new compact full-frame interchangeable lens camera, boasting the high-resolution and rich gradation performance of a full-size image sensor with approximately 61.0 effective megapixels, the same sensor found in the Alpha 7R V, into a compact and lightweight body (similar size and weight as the Alpha 7C IIii , approximately 18.2 oz). In addition to daily snapshots, it easily realizes high-quality image capture in a wide variety of settings, such as portrait, wildlife, and landscape photography, meeting the expectations of creative work with mobility. Both models are equipped with the same AI-processing unit and BIONZ XR® processors found in Sony’s newest interchangeable lens cameras such as the Alpha 7R V and Alpha 6700. Real-time Recognition AF recognizes a wide variety of subjects with high accuracy, and 5-axis in-body mage stabilization provides a 7.0 stepiv shooting advantage when capturing stills. In terms of video performance, both models support high-quality 4:2:2 10-bit video recording up to 4K60piii, and both models support Sony’s acclaimed S- CinetoneTM color science for rich cinematic video. In addition, they have Active Mode in-body image stabilization, AI-based auto-framing, digital-audio interface support, and other features that support high- quality video shooting. “At Sony, we're committed to continually raising the bar and elevating standards for content creators. With the introduction of the Alpha 7C II and Alpha 7C R models, we're offering an innovative solution that serves creators in both photography and videography. This fresh addition to their toolkit ensures top-tier imagery and visual performance across our state-of-the-art imaging devices. By fusing advanced technology with user-friendly design, we're empowering content creators to realize their artistic vision like never before,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics. As the demand for sending and sharing captured content on social media networks has increased, more creators are looking for a combination of compact size and high imaging performance in mirrorless interchangeable lens cameras. With the introduction of the Alpha 7C II and Alpha 7C R, which achieve high mobility and high-quality image expression in a compact size, Sony responds to the wide range of image expressions sought by creators. Main Features of the Alpha 7C II Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 33.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high imaging performance. For capturing either still images or movies, users can easily enjoy high-quality image capture in a wide range of scenes such as travel and daily snapshots. Compared to the Alpha 7 IV which is approximately 5.1 inches x 3.8 inches x 3.2 inches and weighs approximately 1.54 lbs, the Alpha 7C II is approximately 22% lighter and has approximately 45% less volume. The standard ISO sensitivities range from 100 to 51200 for both still images and movies (expanded ISO 50 to 204800 for still images), enabling high-sensitivity, noise-free shooting. Main Features of the Alpha 7C R Equipped with a full-frame back-illuminated Exmor R® CMOS sensor with approximately 61.0 effective megapixels and the latest BIONZ XR® image processing engine to achieve high-resolution and high-definition imaging performance. Compared to the Alpha 7R V which is approximately 5.25 inches x 3.875 inches x 3.25 inches and weighs approximately 1.6 lbs, the Alpha 7C R is approximately 29% lighter and has approximately 53% less volume. The standard ISO sensitivity ranges from 100 to 32000 for both still images and movies (expanded ISO 50 to 102400 for still images). In addition, with 7.0-stepiv optical 5-axis in-body image stabilization, even slight blurring at the 1- pixel level is detected and corrected. Equipped with Pixel Shift Multi Shooting that takes multiple images and combines them on a PC to create an ultra-high resolution image. By combining with the grip extension GP-X2 included with the Alpha 7C Rv, you can shoot comfortably with a stable hold even when shooting for long periods of time or using a telephoto lens. Common Features of the Alpha 7C II and Alpha 7C R 1. Compact size and high mobility Both models are easy to handle and easy to carry. Compact size (both models are approximately 4.88 in wide x 2.8 in high x 2.5 in deep) and weighi approximately 18.1 oz for the Alpha 7C II and approximately 18.2 oz for the Alpha 7C R. When combined with the wide-angle zoom lens, FE 16-35mm F2.8 GM II, announced today, it achieves the excellent image expression and high-speed AF that are unique to the G MasterTM series, with the brightness of F2.8 at full zoom range. The user can choose their favorite lens from Sony's extensive E-mount series of more than 70 lenses and enjoy a variety of image expressions in both still images and movies. 2. AF performance with improved subject recognition performance thanks to the built-in AI processing unit Equipped with the same AI-processing unit as the Alpha 7R V, which recognizes subjects with high accuracy with Real-time Recognition AF. For example, when taking a picture of a person, even if the subject strikes a complicated pose or their face is hidden, human-pose estimation technology can be used to capture and track the subject with high accuracy. In addition to the existing tracking capabilities for people and animals already found in the Alpha 7C series, it is now possible to recognize birds, insects, cars, trains, and airplanes as subjects in the new models. 3) Advanced video performance The Alpha 7C II and Alpha 7C R condense high-resolution and detailed video data equivalent to 7K and 6K, respectively, and can output high-quality 4K video. Equipped with S-Log3, which supports a wide latitude of 14+ stopsvi, it renders rich gradation with little overexposure and underexposure even in scenes with contrast. Also, in Log shooting mode, the LUT imported by the user can be displayed on the camera monitor image, allowing the user to shoot while checking the finished image in post-production. In addition, it is equipped with S-CinetoneTM, a unique Sony feature which can create a cinematic look straight out of the camera without post-processing. Based on Sony's Cinema Line technology, S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin color and deliver cinematic quality. It also features Creative Look, which allows you to easily change the look and feel of video and still images. 4) Operability and connectivity Equipped with a touch-operable vari-angle LCD monitor, intuitive operation with the latest touch menu supports comfortable shooting. In addition to the new front dial that allows the user to assign their favorite functions, the still image/movie/S&Q switch dial, and an XGA high-resolution viewfinder, etc., the camera is easy to use. The camera is equipped with a 7.0-stepiv optical 5-axis in-body image stabilization to support stable camera work. In terms of connectivity, the camera is compatible with the smartphone application Creators' Appvii that uploads videos and still images taken with the camera to a cloud service, while allowing remote camera operation and image transfer from the camera to mobile devices. By the end of September 2023, Sony plans to support a new version of the software development kit Camera Remote SDK that enables remote operation and settings adjustments. 5) Designed with environmentally friendly principles in mind Over the past 11 years, Sony has replaced approximately 395 tonsviii of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLASTMix, are used for the camera body, reducing environmental impact without sacrificing functionality. In addition to being equipped with Sony’s Screen Reader functionx that reads menus and video playback screens aloud to assist operations, a new menu Magnify Display function has been added to support the creative activities of a variety of creators. Pricing and Availability The new Alpha 7C II will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2199.99 USD, $2999.99 CAN Camera w/ 28-60mm lens: MSRP $2499.99 USD, $3399.99 CAN The new Alpha 7C R will be available in Fall 2023 at a variety of Sony’s authorized dealers: Camera only: MSRP $2999.99 USD, $4099.99 CAN The new GP-X2 extension will be available in Fall 2023 at a variety of Sony’s authorized dealers for MRSP $159.99 USD, $214.99 CAN. For detailed product information of the new Alpha 7C II, please visit: Camera (black) only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cm2-b Camera (silver) only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/all- interchangeable-lens-cameras/p/ilce7cm2-s Camera (black) w/28-60mm lens: https://electronics.sony.com/imaging/interchangeable-lens- cameras/all-interchangeable-lens-cameras/p/ilce7cm2l-b Camera (silver) w/28-60mm lens: https://electronics.sony.com/imaging/interchangeable-lens- cameras/all-interchangeable-lens-cameras/p/ilce7cm2l-s For detailed product information of the new Alpha 7C R, please visit: Camera (black): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cr-b Camera (silver): https://electronics.sony.com/imaging/interchangeable-lens-cameras/all-interchangeable-lens-cameras/p/ilce7cr-s For detailed product information for the new GP-X2, please visit: https://electronics.sony.com/imaging/imaging-accessories/all-accessories/p/gpx2 i Approximate effective megapixels. ii Weight includes battery and memory card. iii Alpha 7C II:QFHD (3840×2160). 4K60p/50p recording is only available in Super 35mm mode. Alpha 7C R: Angle of view is approx. 1.2x when shooting 4K 60/50p movies. iv CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off. v Grip extension (model GPX2) for the Alpha 7C II sold separately. vi When shooting S-Log3. Sony internal measurement. vii Check regional availability of services and applications. viii According to Sony. Recycled materials used for product bodies and accessories from April 2012 to March 2023. ix Depending on the time of production, SORPLASTM may not be used for some parts. x Supported languages differ depending on the sales region. Product videos of the new Alpha 7C II: Product videos of the new Alpha 7C R:
  5. Press Release: Sony Electronics Introduces the FE 16-35mm F2.8 GM II Full-frame Zoom G Master lens, the World's Smallest and Lightest[1] Full-frame F2.8 Wide-Angle Zoom Lens The FE 16-35mm F2.8 GM II Full-frame wide-angle Zoom G Master completes the second generation of standard and telephoto zoom lenses with a maximum aperture of F2.8, enhancing Alpha system capabilities SAN DIEGO, CA. August 29, 2023 - Sony Electronics announces the launch of the wide-angle zoom lens G-MasterTM FE 16-35mm F2.8 GM II, a 35mm full-frame αTM (AlphaTM) E-mount lens that covers focal lengths from 16mm to 35mm with a maximum aperture of F2.8 over the entire zoom range. FE 16-35mm F2.8 GM II (model SEL1635GM2) satisfies the needs of photographers and videographers seeking high-performance lenses, and with the descriptive power and high-speed AF (autofocus) unique to G Master, it is possible to fully bring out the high performance of our advanced camera bodies. With the expansion of this wide-angle zoom lens, a maximum aperture of F2.8 second-generation[2] zoom lens will be available, along with standard (24-70mm/ SEL2470GM2) and telephoto (70-200mm/SEL70200GM2). These lenses, which are each the world's lightest in their category[1] , have excellent resolution performance, further strengthening the Alpha system, by capturing rich and varied shooting environments. “The newest FE 16-35mm F2.8 GM II answers the call for all creators who want the highest performance lens in the lightest body,” says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. World's smallest and lightest [1] high-resolution F2.8 wide-angle zoom lens The FE 16-35mm F2.8 GM II has a new optical design that effectively arranges the extremely high surface precision XA (extreme aspherical) lens which achieves high resolution with a maximum aperture of F2.8 over the entire zoom range. This is made possible by creating an aspherical shape with a higher degree of freedom than before. In addition to the stunning G-Master bokeh expression with a wide angle, it offers an outstanding close-up performance throughout the zoom range, a minimum shooting distance of 0.22m and a maximum shooting magnification of 0.32x. Sony's original Nano AR Coating II suppresses ghosting and flares to capture clear images even when a strong light source comes into the frame. This is the world's smallest and lightest[1] wide-angle zoom lens with a total length of 111.5mm and a weight of approximately 547g, which is about 20% lighter[3] than the first-generation model. Extraordinarily fast and precise AF that brings out the best in advanced bodies FE 16-35mm F2.8 GM II includes the latest XD (extreme dynamic) linear motors that effectively work on high-speed drive. It achieves quiet AF that is suitable for both still images and movies and is up to twice as fast as conventional models[4]. Even with high frame rate videos where focus shifts are noticeable, the subject is tracked with high precision. When combined with the Alpha 1 camera body, high-speed continuous shooting[4] at up to 30 fps is possible with high-speed, high-precision, and quiet focusing. Operability and reliability for comfortable shooting of both still images and movies FE 16-35mm F2.8 GM II offers comfortable operability and excellent still image and movie shooting performance that meets the needs of professional and advanced hobbyist users. By reducing focus breathing during video recording compared to previous models, it is possible to achieve high-quality image expression without fluctuations in the angle of view. In addition, it suppresses the movement of the center of gravity during zooming and enables stable shooting, so any user can shoot comfortably with a gimbal. Operability has also been improved with features such as an aperture ring that can be clicked on/off with a switch, and two focus hold buttons that can be assigned a desired function from the camera body. Fluorine coating is applied to the front lens, so dirt adhering to the lens surface can be easily removed. The dustproof and splash-resistant design allows the camera to be used safely even outdoors[5], giving greater freedom in shooting. Pricing and Availability The new FE 16-35mm F2.8 GM II will be available in Fall 2023 at a variety of Sony authorized dealers for approximately MSRP $2,299.99 USD, $3,099.99 CAN. [1] As of the August 2023 product announcement. Compared to full-frame F2.8 16-35 mm zoom lenses that support autofocus. Sony survey. [2] Standard zoom lens “FE 24-70 mm F2.8 GM II” / Telephoto zoom lens “FE 70-200 mm F2.8 GM OSS II” [3] Compared to” FE 16-35 mm F2.8 GM” [4] With the Alpha 1: “Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. [5] Not guaranteed to be 100% dust and moisture proof.
  6. Martin Vronsky

    Sony a7 IV

    Press Release: Sony Electronics’ Alpha 7 IV Goes Beyond ‘Basic’ with 33-Megapixel Full-frame Image Sensor and Outstanding Photo and Video Operability Sony Also Announces Two New Flashes to Evolve the Powerful Alpha Lighting System San Diego, CA – October 21, 2021 - Sony Electronics Inc. today announced three new additions to its imaging line-up: the Alpha 7 IV interchangeable-lens camera (model ILCE-7M4) with a newly developed 33-megapixel (approx.,effective) full-frame image sensor, as well as two new flashes – the HVL-F60RM2 and HVL-F46RM. The Alpha 7 IV takes “basic” to the next level for full-frame cameras with excellent image quality and performance, redefining the lofty standards set by the acclaimed Alpha 7 III. The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities from the flagship Alpha 1 combined with streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for today’s imaging enthusiasts and professionals. The Alpha 7 IV also boasts a 33MP (approx., effective) image resolution, rich movie expression and various features to support the growing demand for remote communication, bringing new meaning to what a “basic” camera can accomplish. “Since its introduction over three years ago, the Alpha 7 III has made tremendous impact in our industry, completely redefining the expectations for what can be accomplished with a ‘basic’, or entry-level full-frame camera,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Now, it’s time to break through all existing boundaries again. The Alpha 7 IV brings together the best of Sony imaging technologies in both photo and video to deliver a high-end experience to a wider range of customers. This gives today’s creators a new level of freedom to capture, create and share in ways that they’ve never been able to before, no matter the situation in which they find themselves.” Alpha 7 IV: Innovation Never Ends The new Alpha 7 IV is an exceptional hybrid camera packed with outstanding still image quality and evolved video technology with advanced autofocus, enhanced operability and improved workflow capability. The model was developed with the environment in mind by using Sony’s original recycled plastic SORPLAS™ for the camera body and packaging with recyclable[I] materials and less plastic. Outstanding Image Quality Thanks to a newly developed 33MP (approx., effective) full-frame back-illuminated Exmor R™ CMOS image sensor, superior image quality and Wide ISO sensitivity range expandable to ISO 50 - 204,800 is achieved. The high resolution enables the Alpha 7 IV to express smooth gradation, fine details and textures of the subject while reducing noise, and its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help create original looks effortlessly for both stills and video. Next-Level AF performance The latest BIONZ XR™ processing engine is the same that is used in Sony’s flagship Alpha 1, delivering high-speed AF, uninterrupted continuous shooting up to 10fps[II] with AF/AE tracking and a large buffer for a prolonged shooting experience. The Alpha 7 IV tracks subjects with tenacious Real-time Tracking and 759 phase-detection AF points in a high-density focal plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-time Eye AF can now track birds’ and animals’ eye for both still images and movies, in addition to humans. The Alpha 7 IV also has face and eye detection accuracy for humans that is improved by approximately 30% compared to the Alpha 7 III. Evolved Movie Technology The Alpha 7 IV inherits technology taken from real-world movie production, including the S-Cinetone™ picture profile adopted from Sony’s highly regarded Cinema Line cameras. This delivers a rich, cinematic look that has become popularized by a broad range of cinematographers and filmmakers who are shooting on Sony. High quality movie is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling is available in full-frame mode. The new camera also features 10-bit depth 4:2:2 color sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ H.265 long-GOP for doubled compression efficiency. To meet the growing need for precise autofocus performance when shooting videos, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF Assist[III] that supports focus transitions when using AF, and Focus Map that visualizes depth of field. For the first time in the Alpha series, the new camera features Breathing Compensation[IV] to combat focus breathing and maintain a consistent angle of view throughout focus changes and can be switched on or off. Advanced Operability as a Genuine Hybrid Model The Alpha 7 IV is a hybrid still and video camera with outstanding operability and reliability that easily allows the user to switch from photo to video and back at their convenience. New to Sony’s lineup of Alpha cameras is a dual-layer mode dial, with a lower layer for selecting Still/Movie/S&Q and a top layer for Auto/P/A/S/M and MR (Memory Recall), enabling users to quickly select and switch between the dedicated settings. It also has 5-axis optical in-body image stabilization for a 5.5-step[V] shutter speed advantage, an improved grip for greater comfort, and a CFexpress Type A compatible media slot to support media with faster writing and clearance. Additionally, the 3.68 million-dot (approx.) OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, benefiting users with an upgraded live-view image quality that minimizes false color and increases resolution. Videographers can record 4K 60p 10-bit 4:2:2 video continuously for more than an hour thanks to the camera’s heat-dissipating structure. Optical ‘Active Mode’[VI] image stabilization further stabilizes movie shooting. They can also benefit from the 3-inch (3.0-type) 1.03 million-dot (approx.) side-opening vari-angle touch-panel rear LCD monitor, top-panel REC button and high-capacity Z-series battery. The Alpha 7 IV body is built with magnesium alloy to achieve a robustness while minimizing its weight. In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance[VII]. Enhanced Workflow Capabilities By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for remote communication in real-time without sacrificing excellent image and sound quality. The connection between the camera and Imaging EdgeMobile™ application[VIII is simplified via Bluetooth, and fast data transfer is possible by 5GHz/2.4.GHz Wi-Fi. The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.[IX] Moreover, the camera has a range of new features to support live streaming and remote communication without needing dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone[X]. High image quality such as 4K 15p and 1080 FHD 60p deliver realistic video for remote sharing and the Alpha 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver high quality sound. Finally, Sony plans to offer a new cloud service next year, “AI Video Editing Studio”, for automated editing with AI technology. To allow creators to focus on more creative tasks, “AI Video Editing Studio” automatically performs initial editing in the cloud, using AI technology. Sony will continue to strive to offer a wide variety of imaging experiences and services through the active integration and advancement of cameras, cloud and AI. Designed with the Environment in Mind In line with Sony’s environmental efforts based on the "Road to Zero" initiative, environment was an important factor in the development of the Alpha 7 IV’s design, production and packaging. The camera uses recycled plastic, SORPLAS™, which does not depend on non-renewable resources and is produced at the sites by using renewable energy such as solar power generation. The product packaging also adopts recyclable plastic-reduced materials. HVL-F60RM2 and HVL-F46RM: Powerful Flashes to Evolve Alpha Lighting System The HVL-F60RM2 with GN 60 and 20-200mm[XI] coverage and HVL-F46RM with GN 46 and 24-105mmxi are powerful wireless flashes to offer precise control, enhanced high-speed and intuitive operability. They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to offer the ultimate Alpha Lighting System by the detailed communication between cameras and external flash. Both flashes have upgraded continuous shooting flash performance, up to 200 consecutive flashes at 10 frames per second[XII] for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures both flashes are overheat-resistant, and a set of four Ni-MH (Nickel-metal hydride) batteries can power up to 240 flashes with a 1.7 second recycle time for the HVL-F60RM2 and up to 320 flashes with a 2.0 second recycle time for the HVL-F46RM[XIII]. When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System that sets a new standard for mirrorless camera lighting systems. For example, with the Alpha 7 IV, P-TTL flash control metering for every frame in Mid, and Hi continuous mode has become possible in addition to Lo continuous mode. The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject. With the Alpha 1, the HVL-F60RM2 achieves a phenomenal up to 20fps of continuous shooting[XIV] and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1 (sold separately). When the Alpha 1 is used with Sony’s flashes, including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full-frame mode. In addition, with the silent electronic shutter of the camera, silent flash shooting is possible when absolute silence is required. Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include: Flash parameters controlled directly from the menu of a compatible camera[XV] Flash control linked to camera face detectionxv Automatic correction of white balance based on the color temperature information from the flash Both flashes also feature improved robustness and operability. The Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame significantly increases strength and reliability. Shoe sealing helps the flashes to be more dust and moisture resistant[XVI]. The HVL-F60RM2’s original rotating head mechanism, “Quick Shift Bounce,” that enables flexible positioning and optimum lighting control has also been improved to prevent unintended change in the bounce angle. They support wireless radio communication and can control up to 15 flashes and/or receiver units in 5 groups via wireless radio communication for enhanced lighting control versatility. Visual Story is now Supported on Android “Visual Story” is a mobile application for professional event photographers and video creators to enable immediate and automatic delivery of photos and movies[XVII] to their clients after an event through gallery creation, utilize AI (artificial intelligence) assistance for easy image selection, upload assets online and more. While the Visual Story app is already available to iOS users, Android user can now also take advantage of the benefits Visual Story provides to professional photographers and videographers. When using the Alpha 7 IV, “Shot Mark” is also supported by Visual Story on iOS Version 2.1. Visual Story on iOS is available to download for free HERE Visual Story on Android is available to download for free HERE Pricing and Availability The new Alpha 7 IV will be available in December 2021 for approximately $2,500.00 USD and $3,200.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The PCK-LG2 Screen Protect Glass Sheet accessory for the Alpha 7 IV will be available at the same time. A kit version with Sony’s FE 28-70mm F3.5-5.6 OSS zoom lens will also be available for approximately $2,700.00 USD and $3,400.00 CAD. The new HVL-F46RM will be available in November 2021 for approximately $400.00 USD and $550.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The new HVL-F60RM2 will be available in November 2021 for approximately $550.00 USD and $750.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Notes [I] This product packaging is recyclable only in the communities that have appropriate recycling programs. [II] Up to 10 fps in continuous “Hi+” mode, or up to 8 fps in continuous “Hi” mode. Continuous shooting speed may vary depending on shooting conditions. Sony tests. [III] Not available when using the SELP1650, SEL18200LE or A-mount lenses. [IV] Angle of view and image quality may change slightly when this feature is turned ON. Breathing compensation is not available for unsupported lenses, 120/100p movie recording, S&Q recording at 120/100p, or stills. For the supported lens, please check here. [V] CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off. Still-image mode. [VI] Slight image crop in Active Mode. “Standard” setting recommended for focal lengths of 200mm or longer. Active mode not available when recording at 120 (100) fps. [VII] Not guaranteed to be 100% dust and moisture proof. [VIII] Version 7.6 (to be released soon) or a later version. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to Wi-Fi. See Imaging Edge terms and conditions/privacy policy for details. [IX] Supported in Catalyst version 2021.1 or later. [X] PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Compatibility with PC and smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port. [XI] 35mm full-frame equivalent. [XII] 1/32 flash output level using Ni-MH batteries [XIII] When using Ni-MH batteries. Sony tests [XIV] Alpha 1 electronic shutter in continuous Hi+ mode. Flash output level manually set to 1/32. [XV] Visit Sony support webpage for functional compatibility information. [XVI] Not guaranteed to be 100% dust and moisture proof. Dust and moisture resistance will vary also according to the body to which the unit is attached. [XVII] Video delivery is only supported on iOS. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted, or discontinued at any time and may require fees, registration and credit card information. Specifications Price MSRP - $2499, €2,800, £2,400 (body only) Body type Body type - SLR-style mirrorless Body material - Magnesium alloy Sensor Max resolution - 7008 x 4672 Image ratio w:h - 1:1, 4:3, 3:2, 16:9 Effective pixels - 33 megapixels Sensor photo detectors - 34 megapixels Sensor size - Full frame (35.6 x 23.8 mm) Sensor type - BSI-CMOS Processor - Bionz XR Color space - sRGB, Adobe RGB, BT.2020 Color filter array - Primary color filter Image ISO - Auto, 100-51200 (expands to 50-204800) Boosted ISO (minimum) - 50 Boosted ISO (maximum) - 204800 White balance presets - 7 Custom white balance - Yes Image stabilization - Sensor-shift Image stabilization notes - 5-axis CIPA image stabilization rating - 5.5 stop(s) Uncompressed format - RAW JPEG quality levels - Extra fine, fine, normal File format JPEG (Exif v2.32) HEIF Raw (ARW 4.0) Optics & Focus Autofocus Contrast Detect (sensor) Phase Detect Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View Autofocus assist lamp - Yes Manual focus - Yes Number of focus points - 759 Lens mount - Sony E Focal length multiplier - 1× Screen / viewfinder Articulated LCD - Fully articulated Screen size - 3″ Screen dots - 1,036,800 Touch screen - Yes Screen type - TFT LCD Live view - Yes Viewfinder type - Electronic Viewfinder coverage - 100% Viewfinder magnification - 0.78× Viewfinder resolution - 3,686,400 Photography features Minimum shutter speed - 30 sec Maximum shutter speed - 1/8000 sec Exposure modes Program Aperture priority Shutter priority Manual Built-in flash - No External flash - Yes (Multi-interface shoe) Flash X sync speed - 1/250 sec Drive modes Single Continuous Self-timer Bracketing (AE/WB/DRO) Continuous drive - 10.0 fps Self-timer - Yes Metering modes Multi Center-weighted Highlight-weighted Average Spot Exposure compensation - ±5 (at 1/3 EV, 1/2 EV steps) AE Bracketing - ±5 (3, 5 frames at 1/3 EV, 1/2 EV, 2/3 EV, 1 EV steps) WB Bracketing - Yes Videography features Format - MPEG-4, XAVC S, XAVC HS, XAVC S-I, H.264, H.265 Modes 3840 x 2160 @ 60p / 200 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 50p / 200 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 30p / 140 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 25p / 140 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 24p / 100 Mbps, XAVC HS, MP4, H.265, Linear PCM 3840 x 2160 @ 60p / 600 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 50p / 500 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 30p / 300 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 25p / 250 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 24p / 240 Mbps, XAVC S-I, MP4, H.264, Linear PCM 3840 x 2160 @ 120p / 280 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 100p / 280 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 60p / 200 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 50p / 200 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 30p / 140 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 25p / 140 Mbps, XAVC S, MP4, H.264, Linear PCM 3840 x 2160 @ 24p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 60p / 222 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 50p / 185 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 30p / 111 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 25p / 93 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 24p / 89 Mbps, XAVC S-I, MP4, H.264, Linear PCM 1920 x 1080 @ 120p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 100p / 100 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 60p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 50p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 25p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM 1920 x 1080 @ 24p / 50 Mbps, XAVC S, MP4, H.264, Linear PCM Microphone - Stereo Speaker - Mono Storage Storage types - One CFexpress Type A/UHS-II SD, One UHS-II SD Connectivity USB - USB 3.2 Gen 2 (10 GBit/sec) USB charging - Yes (USB PD supported) HDMI - Yes (Standard) Microphone port - Yes Headphone port - Yes Wireless - Built-In Wireless notes - 802.11ac (dual band) + Bluetooth Remote control - Yes (wireless or smartphone) Physical Environmentally sealed - Yes Battery - Battery Pack Battery description - NP-FZ100 lithium-ion battery charger Battery Life (CIPA) - 580 Weight (inc. batteries) - 659 g (1.45 lb / 23.25 oz) Dimensions - 131 x 96 x 80 mm (5.16 x 3.78 x 3.15″) Other features Orientation sensor - Yes GPS - None
  7. Martin Vronsky

    Sony a6700

    Press release: Sony Electronics Releases Next-generation APS-C Mirrorless Interchangeable Lens Camera "α6700” with Simultaneous Release of Versatile Compact Shotgun Microphone ECM-M1 High-precision subject recognition by AI and the latest still image and video performance are condensed into a compact APS-C body for the first time SAN DIEGO, CA. July 12, 2023 - Today, Sony Electronics announces the release of its newest APS-C mirrorless camera, the α6700. This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date. Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design. The camera supports high-resolution 4K video recording at up to 120fpsi, a wide latitude of 14+ stopsii for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require color grading, and it delivers stunning representation of human skin tones. For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo. "With the release of the α6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. Highly accurate subject recognition with AI The latest APS-C size, back-illuminated Exmor R CMOS image sensor boasts approximately 26 effective megapixels, paired with our advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced color reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions. The AI processing unit is inherited from the α7R V, enabling high accuracy "Real-Time Recognition AF (autofocus)." Beyond the α6000 series' human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions. When paired with today's newly launched FE 70-200MM F4 Macro G OSS IIiii, it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it's compatible with a broad array of E-mount lenses, and Sony’s E-mount lenses covering full-frame and Cinema Line cameras with a single mount. Excellent video performance compatible with 4K120pi Harnessing data equivalent to 6K, the α6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering a latitudes of 14+ stopsii, for stellar gradation. Also equipped with S-Cinetone, the α6700 offers impressive skin tone depiction and subject highlighting, technologies honed through our Cinema Line development, while its AI-driven Auto-Framingiv smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with the new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound. Mobility, operability, and connectivity unique to a compact and lightweight device With a compact design (approx. 4 7/8 × 2 3/4 × 3 in. and weighing about 1 lb 1.4 oz.v), the α6700 is highly portable. It has a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. Customizable front dial and a switching dial for still images, movies, and S&Q modes are also featured. It is also equipped with optical 5-axis in-body image stabilization system with 5.0 stopsvi of shutter speed advantage for stills and an Active Modevii ensures stable footage. In terms of connectivity, the camera now supports the Creators' Appviii for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the "Camera Remote SDK" in July 2023, allowing remote operation and setting adjustments. Environmental conscious and accessibility Recycled materials, including SORPLASTMx, are used throughout the camera body, reducing environmental impact without sacrificing functionality. Over the past 10 years, Sony has replaced approximately 379 tonsix of virgin plastic with recycled plastic in digital cameras and digital video cameras. In addition, it is equipped with Sony’s Screen Reader functionxi that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators. Main features of shotgun microphone ECM-M1 The ECM-M1 is the world's first shotgun microphone with eight dial-selectable audio recording modelsxii. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie-oriented scenarios where the subject is always in front of the microphone. A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a noise cut filter for reducing background noise and a low-cut filter for minimizing vibration and low frequency noise. These filters are implemented through digital signal processing, maximizing audio quality at the recording stage and thereby reducing the need for complex post processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity. Compact and lightweight, the ECM-M1 enhances mobility, empowering creators to capture high-quality audio in diverse situations. Simply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface. Pricing and Availability The new α6700 will be available in 2023 at a variety of Sony’s authorized dealers: α6700 camera only: MSRP $1399.99 USD, $1899.99 CAN α6700 “L” kit w/PZ1650: MSRP $1499.99 USD, $1999.99 CAN α6700 “M” kit w/18135: MSRP $1799.99 USD, $2399.99 CAN The new ECMM1 microphone will be available for MSRP $349.99 USD and $469.99 CAN. Notes: I QFHD (3840×2160). About 38% of the angle of view is cropped. II When shooting S-Log3. Sony internal measurement. III For details on the FE 70-200MM F4 Macro G OSS II, please see the press release announced on July 12, 2023. IV Valid only in video mode. The angle of view is narrowed because it is cropped from a 4K resolution image. V Weight includes battery and memory card. VI CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off. VII In Active Mode, the shooting angle of view is slightly narrower. VIII Check regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. IX According to Sony research. Recycled materials used for product body and accessories from April 2012 to March 2022. X SORPLAS™ may not be used for the parts used depending on the production period. XI Supported languages differ depending on the sales region. XII As of the July 2023 press release. Sony research. As a camera microphone
  8. Press Release TAMRON announces development of world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras: 17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall. This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses. PRODUCT HIGHLIGHTS Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture High optical performance and image quality throughout the entire zoom range Compact for easy handling with internal zoom for superlative balance Fast and accurate AF for still and video shooting Outstanding close-range shooting performance expands versatility Additional features for greater convenience Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON) *Specifications, appearance, functionality, etc. are subject to change without prior notice.
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