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  1. Press release: SIGMA 18-50mm F2.8 DC DN | Contemporary Lens for FUJIFILM X Mount Announced Ronkonkoma, NY – November 14, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 18-50mm F2.8 DC DN | Contemporary for FUJIFILM X Mountmirrorless cameras. This addition allows users to enjoy a high-performance, high-quality, compact standard zoom lens in native mount on their X Mount system. The announcement of the 18-50mm F2.8 DC DN | Contemporary expands the SIGMA lineup for X Mount, joining the three fast-aperture prime lenses, the 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, and 56mm F1.4 DC DN | Contemporary, which were announced for the FUJIFILM X Mount platform earlier this year. The SIGMA 18-50mm F2.8 DC DN | Contemporary lens for FUJIFILM X Mount will retail for $549 and will be available through authorized retail partners in early December 2022. Supplied accessories: Petal-type hood (LH582-02), Front cap (LCF-55 III), Rear Cap (LCR II) Mount: FUJIFILM X Mount Launch: December 2022 * The appearance and specifications of the product are subject to change. A large F2.8 aperture zoom lens that need never leave your camera This exceptionally light, bright, and sharp standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. Long-awaited X Mount addition SIGMA's first APS-C size mirrorless dedicated zoom lens, the 18-50mm F2.8 DC DN | Contemporary, will now be available for FUJIFILM X Mount. This addition allows users to enjoy high-performance, and high-quality SIGMA zoom lenses in native mount on their X Mount system. The first three lenses in SIGMA's X Mount lineup were the wide-angle prime 16mm F1.4 DC DN | Contemporary, the standard prime 30mm F1.4 DC DN | Contemporary, and the telephoto prime 56mm F1.4 DC DN | Contemporary. The lineup consists of focal lengths making a complete system for mirrorless camera users. Now, with the addition of the 18-50mm F2.8 DC DN | Contemporary, a compact, lightweight, and high-performance large-aperture standard zoom lens, SIGMA offers a new option for this compact photographic system. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. * Available on supported cameras only. Mount Conversion Service is available to convert other mounts of SIGMA 18-50mm F2.8 DC DN | Contemporary to FUJIFILM X Mount. [Key Features] Large F2.8 aperture and superb image quality The compact body offers an easy-to-use zoom range of 27mm to 75mm in the 35mm format, a wide aperture of F2.8 throughout the entire zoom range that allows you to enjoy bokeh expressions, and sharp images achieved by the latest optical design technology. With a minimum focusing distance of 12.1cm and a maximum magnification of 1:2.8¹, it allows photographers to take advantage of the compact shooting system, such as shooting close-ups of your subject. Exceptionally compact and lightweight body ideal for mirrorless cameras The main feature of the 18-50mm F2.8 DC DN | Contemporary is its overwhelmingly compact and lightweight body that maximizes the excellent portability and advantages of an APS-C mirrorless camera. Despite its large aperture of F2.8, it is the smallest and lightest in its class² boasting a maximum diameter of 61.6mm, a length of 76.8mm and weight of 285g.³ This makes the large-aperture standard zoom easy to carry around in daily life. Notes ¹ The minimum focusing distance and maximum magnification ratio are both values at the wide end. ² As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2022, by SIGMA). ³ Size and weight measurements given for X Mount version.
  2. Press release: Zhong Yi Optics added a 50mm T1 Cine Lens to the 17mm, 25mm and 35mm T1 Series for Micro Four Thirds cameras Zhong Yi Optics, the leading wide-aperture lenses manufacturer in China, has released a 50mm T1 cine lens to complete their Micro Four Thirds cine lens line-up. Altogether there are 4 focal lengths to complete the set, from wide angle to telephoto – 17mm, 25mm, 35mm and 50mm. It is a budget saver for filmmakers who can use a set of lenses with same characters during video production. A 4-lens bundle is available with a proprietary hard case included. A Completed MFT Line-up Cine Lenses With the new 50mm T1 being added to the current series of MFT Cine lines, the Micro Four Thirds line-up offers a field of view ranging from 25? to 65?, a great flexibility in different shooting environment for filmmakers. Similar Lens Characters allows great similarity in the bokeh and colour rendering even in different focal lengths. It saves time for filmmakers to align the overall style of the whole video in post-production. Buttery Smooth & Refined Bokeh Rendering The ultra-fast T1 aperture and close min. focusing distance (60cm /23.6”) enables the lens to produce buttery smooth and refined bokeh rendering. 9-blade circular aperture mechanism contributes to a pleasing round bokeh when the lenses are used wide-open. Perfectly separating the subject from its background, the lenses enable a creation of a look unparalleled by conventional lenses. Dreamy Bokeh and Unique Lens Flare The lens is also good for storytelling, narrative, wedding, and interview shooting. Also, the results of shooting at night with no other artificial lighting or low-light environment with the Speedmaster 50mm T1 cine lens are promising. Premier Image Quality and unique Cinematic Look Mitakon Speedmaster 50mm T1 Cine Lens retains the color contrast and sharpness of the image when the aperture values parked wide opened, or even against the light source. The image quality outrages other lenses with similar specification and price range. Charming cinematic look footage can be rendered with the lens. Minimal Focus Breathing The Zhongyi T/1.0 series lenses are designed to suppress the focus breathing to the minimal, allowing focus pull without compositions changed. The ultra-fast T1 aperture also facilitates shooting at low-light condition. Professional Cinema Housing An unified front diameter and gear position of the 17 / 25 / 35/ 50mm lenses make the work with focus motor and matte box much easier. Operators are thereby free from frequent re-adjustment of the settings. The internal focus design means the physical size of the lens stay unchanged throughout the entire focus throw. The seamless lens gear and long focus throw with precise scale markings allow accurate control of focus point even with extremely shallow depth of field at T1.0. Impeccable Finishing with a Protective Case Align with all other Mitakon lenses, a delicate and durable metallic exterior is granted on this Speedmaster Cine 50mm T1 lens as well. A solid feel of precision is found with this lens by the smooth aperture control ring, as well as the engraved marking on the lens housing. A high-quality protective case will come along with the purchase of the bundles. Pricing and availability The new Mitakon Speedmaster 50mm T1 Cine Lens for MFT cameras is available now on our official website (https://zyoptics.net/) and other authorised resellers. The US retail price of one lens is $399. The US retail price of the bundle with all 4 focal lengths is ($1,339). A protective case will be gifted with each bundle purchased.
  3. Press release: Game-Changing Ultra-Telephoto Zoom Starting at 50mm New 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) July 27, 2022, Commack, NY - Tamron announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available Fall 2022. However, due to the current global health crisis, the release date or product supply schedule could change. The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for exceptional versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 7.2” and a light weight of 40.7oz. yet provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios. Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm end. We don't get to know the exact dimensions of the lens, but Tamron does specify that the lens measures just 18.3cm (7.2") when not extended and weighs 1153g (2.54lbs). The filter size is Ø67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON. Main Features Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens Unfaltering high image quality across the entire zoom range VXD produces high-speed and high-precision AF Equipped with TAMRON’s proprietary VC image stabilization Super-compact with a length of only 7.2” and a weight of 40.7oz Half-macro photography with magnification ratio of 1:2 at the 50mm setting New design with improved texture and scratch resistance Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.) Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Enhanced operational and versatile features Connector Port for the TAMRON Lens Utility New “Focus Limiter” function added to the TAMRON Lens Utility Rapid zooming (Zoom ring rotation arc is just 75°) Optional tripod mount (Arca-Swiss compatible)
  4. Press release: Cooke Optics launches S8/i FF spherical lenses for full frame production New lens series is a state-of-the-art statement for the future Leicester, UK – 16th March 2022 – Cooke Optics has announced the launch of the S8/i Full Frame (FF) series of seven lenses for full frame production with an all-spherical design and T1.4 throughout, these currently include 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm focal lengths. A further nine lenses will join the range from late 2022. The S8/i are a cutting edge, state-of-the-art high-speed full frame lenses motivated by feedback from cinematographers wanting to create more realistic and film-like images with spherical lenses for digital motion capture. An evolution of the Cooke Look®, S8/i produces breathtakingly beautiful images with an almost organic feel and a clean bokeh. To achieve this, Cooke has focussed on optimising the contrast performance for the S8/i. Good resolution is, of course, vital with a modern lens. Crucially, human perception of resolution is tied to contrast, so an observer will perceive a sharp image due to the synergy and balance of both. Creating film-like images and the Cooke Look®, requires the optimisation of contrast. Cooke’s design team - and Academy Award® winning designer Iain Neill, Chief Optics Advisor at Cooke - undertook a huge study to ensure S8/i’s contrast performance is maximised to suit the actual resolution of digital cameras (today and indeed for many years into the future). Under the body, S8/i is an all-spherical design which produces a near telecentric output of the light rays which is efficient for sensors. It is characterised by smooth, spherical bokeh and minimal colour fringing, enabling cinematographers to create sensitive and emotional images with a high degree of dimensionality. FasterWith a maximum aperture of T1.4 across the focal range, the new S8/i FF lenses are amongst the very fastest produced lenses for larger than full frame capture. They also offer greater control over depth of field and flare characteristics, whilst still providing excellent low light performance without graining.LighterCompact and light, agile and easy to use, the new S8/i FF lenses have been created for a wide variety of situations and today’s compact cameras. Being lighter, however, has not compromised strength, durability, or their exceptional image quality.SmarterDesigned from the ground up to incorporate Cooke’s very latest intelligent /i technology, the new S8/i FF lenses include: • /i data focus and iris position• /i motion inertial data• /i maps factory calibrated shading and distortion dataTim Pugh, CEO, Cooke Optics, said, “We are very proud to reveal the new S8/i FF series, built as always with cinematographers in mind. The lenses have been designed and produced in a smart way using an all-spherical design which provides an organic, filmic aesthetic to accompany the latest digital film cameras.” The S8/i FF series is now available to order in the following focal lengths: 25mm, 32mm, 40mm, 50mm, 75mm, 100mm, and 135mm.Selected focal lengths will be available to view at BSC Expo in London in March and NAB in Las Vegas and Micro Salon AFC in Paris in April. Features in production or recently shot with Cooke lenses include: The Water Man, We Are Lady Parts, Mayday, Birds of Paradise, The Sixth Reel, No Loss//No Gain, The Marksman, Fugitive Dreams, Supernova, I Still Breathe, Legacy of Lies, I Know This Much is True, Pinocchio, Onward, Toy Story 4, Birds of Prey: and the Fantabulous Emancipation of Harley Quinn, Motherless Brooklyn, Sweetheart, Vice, Bohemian Rhapsody, A Star Is Born, Venom, Call Me By Your Name, Motherless Brooklyn, Stan and Ollie, Darkest Hour, Mark Felt: The Man Who Brought Down the White House. Television shows in production or recently shot with Cooke lenses include: King of Boys: The Return of the King, Star Trek: Discovery, Power Book III: Raising Kanan, Kevin Can F**K Himself, Meet Your Master, Below Zero, Fate: The Winx Saga, Behind Her Eyes, Barb and Star go to Vista Del Mar, A Suitable Boy, The Mess You Leave Behind, Flight Attendant, The Chosen, The Great, HALIFAX: Retribution, The Luminaries, Lost in Space, Star Girl, Dead to Me, Save Me Too, Insecure, Dark Crystal, Star Trek: Picard, Peaky Blinders, Osmosis, Top Boy, David Makes Man, Catch-22, The Perfection, Ozark, Gentleman Jack, Free Rein, Skam France, Doctor Who, Fleabag, Kevin (Probably) Save the World, The Crossing, The Crown, Westworld, Poldark, Game of Thrones, Midsomer Murders, Orange is the New Black and Fargo.
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