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Press Release TAMRON announces development of world’s first1 17-50mm wide-angle zoom lens for full-frame mirrorless cameras: 17-50mm F/4 Di III VXD (Model A068) Zooming from 17mm ultra wide-angle to 50mm standard, unique lens offers maximum versatility for still and video creators August 23, 2023, Commack, NY – Tamron announces the development of the 17-50mm F/4 Di III VXD (Model A068), a wide-angle zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available this Fall. This groundbreaking lens zooms from 17mm ultra wide-angle to 50mm standard, the world’s first with such a dynamic zoom range for full-frame mirrorless cameras. TAMRON’s new 17-50mm F4 for Sony mirrorless cameras is a wide-angle zoom with a constant F4 aperture covering ultra wide-angle to standard focal lengths, a zoom range ideal for both still photography and video recording. This lens achieves excellent optical performance across the entire zoom range, with crispness from edge-to-edge. The lens also incorporates VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism with superior quietness and agile performance and achieves high-speed and high-precision autofocus. Additionally, the physical length of the lens does not change while zooming. It’s the perfect lens for taking still photos and is also ideal for video shooting, in part since it’s easy to balance even when fitted to a gimbal stabilizer or other equipment. The excellent close-range shooting performance provides an MOD (Minimum Object Distance) of 0.19m (7.5in) at the wide end and 0.3m (11.8in) at the tele end. This lets users get closer to the subject to capture one-of-a-kind photos in a broad range of situations. The ideal “walk around” lens, the new 17-50mm F4 zoom offers great portability and convenience and makes it possible to shoot a variety of content, both still images and video, from sweeping landscapes to snapshots, all without switching lenses. PRODUCT HIGHLIGHTS Zoom lens that covers ultra wide-angle to standard focal length at constant F4 aperture High optical performance and image quality throughout the entire zoom range Compact for easy handling with internal zoom for superlative balance Fast and accurate AF for still and video shooting Outstanding close-range shooting performance expands versatility Additional features for greater convenience Proprietary software tool TAMRON Lens UtilityTM expands the possibilities of still imaging and video capture User-friendly features (Moisture-Resistant Construction and Fluorine Coating) 67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among the zoom lenses for full-frame Sony E-mount mirrorless cameras (As of July 2023 — TAMRON) *Specifications, appearance, functionality, etc. are subject to change without prior notice.

Press release: Canon ADDS EOS R50 and EOS R8 TO THE GROWING EOS R MIRRORLESS Camera SYSTEM Plus, Image Story Telling Through R-Mount Lenses Is Ramped Up With Additions of the New RF-S55-210mm F5-7.1 IS STM and RF24-50mm F4.5-6.3 IS STM Lenses MELVILLE, NY, February 7, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R50 camera body, ideal for entry level users, and the EOS R8, an extremely compact, full-frame camera aimed at advanced amateur photo and video enthusiasts looking for budget-friendly options that don't sacrifice performance. Additionally, two new RF-Mount lenses are being introduced to the ever-growing R-mount lens lineup. EOS R50 Compact, lightweight and ideal for those looking to step up their video quality, the EOS R50 provides an impressive movie-shooting experience thanks to the APS-C sensor, with 4K video, uncropped 4K capture (at all frame rates), and outstanding Dual Pixel CMOS AF technology. With the addition of whole area tracking, subject detection, and movie-prerecording, difficult photo and movie opportunities can be easier to capture with a 24.2-million-pixel, APS-C sized image sensor. In addition, the EOS R50 is equipped with an eye-level electronic viewfinder to help achieve shot steadiness and ease viewing in bright sunlight conditions. A great camera for those who are looking to lean into interchangeable lenses, the EOS R50 camera can capture travel adventures, family portraits, sports, wildlife and even help a small business with marketing imagery. For those who are budding content creators, the EOS R50 will be available later in 2023 as part of a Content Creator Kit – packaged with a microphone, lens and grip. Overall, the EOS R50 is truly a jack of all content creation trades. “The first time I picked up the EOS R50, I noticed how light it was. When I saw the footage, I wondered how the quality can be so good when it’s this lightweight in my hand. My mind was blown!” Bianca Matisse Taylor – Content creator and blogger EOS R8 The EOS R8 — affordable and functional — is a full-frame mirrorless camera aimed at the up-and-coming video or photo enthusiast. This camera comes with class-leading autofocus while still extremely capable for everyday and general photography use. Equipped with a 24.2-megapixel CMOS image sensor and DIGIC X image processor, the EOS R8 is optimal for full-frame RF lenses — allowing enhanced wide-angle field of views when compared to APS-C sensor cameras. Extremely lightweight and compact, the EOS R8 shoots up to 6-fps with 1st-curtain Electronic shutter, and up to 40-fps with full electronic. For users who've already explored interchangeable lens cameras but haven't yet broken into mirrorless, the EOS R8 should be the camera that takes them over the threshold to capture events, weddings, still life, travel and pets. “My work is a lot about movement and not missing a beat with the fast shutter on the EOS R8 is so important to me as an artist.” Jasper Soloff – Photographer and Director Additional product specs include: Video performance Uncropped 4K video to 59.94p (29.97p with EOS R50) (with 6k oversampling) Full-HD to 59.94 fps, and High Frame Rate to 119.8 fps (Full HD 180p EOS R8) Dual Pixel CMOS AF, with subject detection for people, animals and vehicles Up to 2 hours of continuous recording (one hour with EOS R50); no 30 min limit Focus breathing correction Enhanced usability for video correction Vertical Video Metadata Movie Self Timer Audio Noise Reduction (only in EOS R8) UVC/UAC Support, for USB livestreaming Recording Emphasis Aspect Markers Connectivity Easy wireless connection from camera to compatible smartphone Camera Connect with USB connection to compatible smartphone USB streaming direct to computer via Zoom™, Teams™, or Skype™ MFI Certified (Apple); WPA3-Personal protected access Convenient firmware updates via compatible smartphone Cloud RAW processing Alongside the camera bodies, Canon will release two new lenses. The RF-S lens line, optimized for the smaller APS-C sensor size, expands with the Canon RF-S55-210mm F5-7.1 IS STM lens. This is a telephoto zoom, giving coverage equivalent to an 88–336mm lens on a full-frame camera. The lens opens the door to telephoto photography and videography, with 4.5 stops optical image stabilization, and close-focusing that can fill the frame with a subject roughly 2x3 inches in size (at its 210mm zoom setting, and minimum focus distance). And it does all this in an incredibly lightweight and compact package. The Canon RF24-50mm F4.5-6.3 IS STM is a new, compact standard zoom lens for full-frame EOS R-series cameras. Ranging from true wide-angle to traditional “standard lens” coverage at 50mm, the lens is a travel friendly design with an extremely compact exterior. The RF24-50mm F4.5-6.3 IS STM lens is just over 2 inches long when fully retracted, and under 3.5 inches when extended — weighing less than half a pound. Optical Image Stabilization, with 4.5 stops of shake-correction, further enhances its appeal for video and still-image shooting. It’s also useable on an APS-C sensor Canon camera, where the lens' effective coverage is equivalent to what a 38–80mm would deliver on a full-frame camera. Price & Availability The Canon EOS R8 camera body will be available for an estimated retail price of $1,499.00*. The Canon RF24-50mm F4.5-6.3 IS STM lens with the EOS R8 will have an estimated retail price of $1,699.00*. The Canon EOS R50 camera body will be available for an estimated retail price $679.99*. The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM lens will be available for an estimated retail price of $799.99.* The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses will be available for an estimated retail price of $1,029.00* The RF24-50mm F4.5-6.3 IS STM lens will be available for an estimated retail price $299.99* while the RF-S55-210mm F5-7.1 IS STM lens will have an estimated retail price of $349.99*. All products are currently scheduled to be available in Spring 2023. For more information, please visit usa.canon.com. * Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press release: SIGMA Releases New "I series" Lenses, Adding Ultra-Wide and Classic Prime Focal Lengths to the Compact, All-Metal Lineup Ronkonkoma, NY – April 3, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce two new prime lenses in the Contemporary line, designed exclusively for mirrorlesss camera systems. The SIGMA 17mm F4 DG DN | Contemporary ($599 US MSRP through authorized retailers) and the SIGMA 50mm F2 DG DN | Contemporary ($639 US MSRP through authorized retailers) are stylish "I Series" full-frame lenses featuring all-metal barrels. These two lenses are offered in Sony E-Mount and Leica L-Mount. Both lenses will be available through authorized retailers in late April 2023. The SIGMA 17mm F4 DG DN | Contemporary delivers supreme compactness in the widest "I series" lens to date. This super-compact, ultra wide-angle lens weighs just 225g (L-Mount), with a length of 48.8mm, and is designed specifically for full-frame mirrorless systems. It is an exceptional lens in terms of angle of view, optical performance, and build quality, with a design inspired by SIGMA CINE lenses. As an I series lens, it features a metal barrel with knurled focus ring, aperture ring and lens hood. Both metal magnetic and snap-on lens caps are provided. By shortening the overall length of the lens and making changes to the focus configuration, the 17mm F4 DG DN | Contemporary lens is capable of focusing as close as 12cm with an impressive magnification ratio of 1:3.6, allowing for unique close-up photographs with expansive backgrounds, making it particularly appealing to vloggers, hikers, landscape photographers and more. A stepping motor offers swift, precise AF for both still and video applications. The SIGMA 50mm F2 DG DN | Contemporary adds the classic standard prime lens focal length to the I series. This is the fifth F2 I series lens to date, joining the 20mm, 24mm, 35mm and 65mm lenses. All F2 I series lenses feature an arc-type AF/MF switch and a stylized ring on the all-metal barrel. This DG DN lens is designed specifically for full-frame mirrorless systems and is offered in Sony E-mount and Leica L-Mount versions. The metal lens hood, manual-focus and aperture ring are knurled for a pleasant tactile experience, and the F2 maximum aperture delivers gorgeous bokeh effects; while the optical design delivers performance comparable to the 50mm F1.4 DG DN | Art lens in a much more compact form (37% shorter length, 48% less in weight.) The lens is also resistant to backlighting and produces minimal flare, even in difficult conditions. AF is driven by a stepping motor for fast, reliable AF for both still and video use. This is a best-in-class standard prime lens for everyday use, combining exceptional I series build quality, strong optical performance, and a compact, fast-aperture design. . Exclusively designed for full-frame mirrorless cameras C | Contemporary SIGMA 17mm F4 DG DN Ultra-wide in sight. Tiny in size. "Ultra-wide-angle lens" that matches the optical performance standards set by the SIGMA Contemporary line of lenses. Expanding the I series lineup. "Creating pictures that are beyond beautiful". Exceptional I series build quality with a compact form-factor Compact, lightweight and high-performance ultra-wide-angle 17mm lens with an impressive minimum focusing distance. Now available as a "Premium Compact Prime" I series lens. "Compact, lightweight and high-performance ultra-wide-angle lens". Using the latest technology, the 17mm has been created without compromise, despite this challenging design concept. Its wide-angle of view creates impactful landscape images with a unique perspective and, thanks to its minimum close focusing distance of 12cm, the lens can be enjoyed in a variety of alternative ways, including close-up photography and handheld selfies. The optical design has been created exclusively for mirrorless camera systems, which helps reduce lens flare and ghosting that results in excellent image rendering. The all-metal lens barrel highlights SIGMA's craftsmanship and attention to detail, making the SIGMA 17mm F4 DG DN | Contemporary a pleasure to use on every shoot. [Key Features] 1. "Ultra-wide-angle lens" that matches the optical performance standards set by the SIGMA Contemporary line of lenses. The lens construction consists of two SLD glass elements and three aspherical lens elements. Aspherical lenses are used for both the front and rear optics. This not only keeps the size of the lens compact but also helps with correcting lens aberrations. As a result, the lens features a 55mm filter thread (which is smaller than comparable lenses of similar focal lengths) which makes it easy to change filters between SIGMA I series lenses that share the same filter size.* Its construction also helps minimize flare and ghosting that is commonly found in ultra-wide-angle lenses, creating clear images in any environment. This is a lens with truly modern performance, thanks to the advanced processing and production technologies at SIGMA's only production facility in Aizu. *In addition to the 17mm F4 DG DN | Contemporary, I series lenses with a 55mm filter thread include the 24mm F3.5 DG DN | Contemporary, 45mm F2.8 DG DN | Contemporary, and 90mm F2.8 DG DN | Contemporary (as of April 2023). A highlight of using the 17mm is the impressive minimum focusing distance of 12cm. Capture close-up macro style images in remarkable detail with expansive backgrounds. It is also suitable for selfies and vlogging, where items need to be shown at an arms-reach. A quiet, high-speed stepping motor drives the AF delivering fast and accurate results in both stills and video. 2. Beyond "beautiful pictures" ― the value provided by the SIGMA's I series The SIGMA I series features full-frame compatible lenses that offer new value to mirrorless systems. The combination of superb optical performance with a level of compactness that is perfectly suited to smaller and lighter modern mirrorless cameras will bring you new opportunities for a perfect shot. SIGMA is aware that in today's world we have a wide range of camera choices, especially with the increase in mobile phone ownership. But with many photographers looking for something more than something that simply captures images when they choose to own a camera and lens, I series lenses offer the ultimate combination of superb optical performance, outstanding usability and compact form-factor. SIGMA's excellence in development and production technologies has been built up since our founding in 1961 and became increasingly sophisticated with the introduction of the SIGMA Global Vision brand in 2012. With this as a base, SIGMA has given careful thought to the quality of the products, the feeling of using it and the pleasure of owning it. This is how the I series was born. 3. Exceptional I series build quality with a compact form-factor All I series lenses have an all-metal construction. The precision-cut aluminum parts not only give the barrel a sleek, stylish finish, but provide superb durability that improves the quality of the entire product. Metal materials are also used in internal structures that slide with the operation ring for added robustness. These high-precision components crafted with SIGMA's cutting-edge metalworking technology are also used in SIGMA's CINE LENS line-up for professional cinematographers and provide a tactile, ergonomic feel that make the lens a pleasure to use. What is more with the I series is that this high build quality is condensed into a palm-sized lens body. The SIGMA 17mm F4 DG DN | Contemporary is one of the smallest in the series. Combine with multiple I series lenses to create a remarkably compact shooting system that is lightweight and small in size. [Additional Features] Lens construction: 9 elements in 8 groups with 2 SLD and 3 aspherical lens elements Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with Lens Aberration Correction *Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Aperture ring Focus Mode Switch Petal Type Hood (LH576-03) Magnetic metal lens cap (LCF55-01M) Mount with dust and splash resistant structure Support for switching between linear and non-linear focus ring settings (for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship . Exclusively designed for full-frame mirrorless cameras C | Contemporary SIGMA 50mm F2 DG DN Compact 50mm. Big Surprise. "Standard lens" that matches the optical performance standards set by the SIGMA Contemporary line of lenses. Expanding the I series lineup. "Creating pictures that are beyond beautiful". Exceptional I series build quality with a compact form-factor Performance beyond expectations condensed into a small body. 50mm F2 joins the "Premium Compact Prime" I series. The SIGMA 50mm F2 DG DN | Contemporary features high optical performance with a bright F2 aperture, that creates expressive images with a shallow depth of field and beautiful bokeh effects. With its compact size, this popular classic focal length is perfect for portraits, street and everyday photography. The lens has been designed to be used over a long period of time. Using that same technology that SIGMA used to create the SIGMA CINE lens range, the 50mm F2 DG DN | Contemporary uses an all-metal construct that is robust and provides a premium feel. All these elements combine to create an exceptionally versatile lens that can be used in a variety of creative ways to create images in outstanding definition. Perfectly suited to new photographers looking to take the next step, professionals who require reliable lenses and photographers who prefer smaller full-frame lenses that offer the best optical quality. [Key Features] 1. "Standard lens" that matches the optical performance standards set by the SIGMA Contemporary line of lenses. SIGMA I series lenses are developed around the concept of "compact everyday lenses with outstanding image quality" and the SIGMA 50mm F2 DG DN | Contemporary is exactly that. It features high-quality optics in a compact size, perfect for a wide variety of photographic styles. Built from the ground up for mirrorless cameras, the SIGMA 50mm F2 DG DN | Contemporary is constructed using a single SLD glass element and three aspherical lens elements that are excellent at correcting various types of aberration for clear, high-definition images. The conflicting ideals of improving optical performance while reducing body size and weight are achieved through the latest optical design, and the processing and production technologies at SIGMA's only production facility in Aizu. The 50mm focal length is mostly known for portrait photography, so careful consideration was taken when designing the lens, focusing on the smoothness of the bokeh created by the F2 aperture. Its optical design gives smooth transitions from in-focus to out-of-focus areas, and helps minimize flare and ghosting caused by backlit environments. The quiet stepping motor provides quick, reliable autofocusing for both stills and video. 2. Beyond "beautiful pictures" ― the value provided by the SIGMA's I series The SIGMA I series features full-frame compatible lenses that offer new value to mirrorless systems. The combination of superb optical performance with a level of compactness that is perfectly suited to smaller and lighter modern mirrorless cameras will bring you new opportunities for a perfect shot. SIGMA is aware that in today's world we have a wide range of camera choices, especially with the increase in mobile phone ownership. But with many photographers looking for something more than something that simply captures images when they choose to own a camera and lens, I series lenses offer the ultimate combination of superb optical performance, outstanding usability and compact form-factor. SIGMA's excellence in development and production technologies has been built up since our founding in 1961 and became increasingly sophisticated with the introduction of the SIGMA Global Vision brand in 2012. With this as a base, SIGMA has given careful thought to the quality of the products, the feeling of using it and the pleasure of owning it. This is how the I series was born. 2. Exceptional I series build quality with a compact form-factor All I series lenses have an all-metal construction. The precision-cut aluminum parts not only give the barrel a sleek, stylish finish, but provide superb durability that improves the quality of the entire product. Metal materials are also used in internal structures that slide with the operation ring for added robustness. These high-precision components crafted with SIGMA's cutting-edge metalworking technology are also used in SIGMA's CINE LENS line-up for professional cinematographers and provide a tactile, ergonomic feel that make the lens a pleasure to use. What is more with the I series is that this high build quality is condensed into a palm-sized lens body. The SIGMA 17mm F4 DG DN | Contemporary is one of the smallest in the series. Combine with multiple I series lenses to create a remarkably compact shooting system that is lightweight and small in size. [Additional Features] Lens construction: 9 elements in 8 groups with 2 SLD and 3 aspherical lens elements Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with Lens Aberration Correction *Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Compatible with AF assist (Sony E-mount only) Super Multi-Layer Coating Aperture ring Focus Mode Switch Petal Type Hood (LH576-03) Magnetic metal lens cap (LCF55-01M) Mount with dust and splash resistant structure Support for switching between linear and non-linear focus ring settings (for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 7-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship

Press releise: Leica Summilux-M 50 f/1.4 ASPH. Wetzlar, April 13th 2023 The long-established company Leica Camera AG revolutionised the world of photography more than once. One of these sensations was the introduction of the Leica M series in 1954, which has been making history with M cameras and lenses up to the present day. One of these legendary M lenses has now been consequently refined and presents itself with the latest high-end technology while keeping its compact and lightweight design: the Leica Summilux-M 50 f/1.4 ASPH. – for even more flexibility and freedom when taking pictures. With its standard focal length of 50 mm, the new Summilux-M is suited for almost every photographic situation. Like all M lenses, it is characterised by an unmistakably high image quality. The new Summilux-M exploits the full performance potential of new camera sensors and offers exceptionally high-contrast and detailed results even in difficult light conditions. Moreover, 11 instead of 9 aperture blades ensure a visibly rounder bokeh. The closest focusing distance has also been extended, from 70 cm to 45 cm. This was only made possible by the double cam gear specially developed by Leica engineers. As a consequence, the rotation angle of the distance ring could be greatly expanded compared to the previous model so that focusing has become even more precise over the entire setting range. At the same time, neither the frame size nor the sensitivity of the focus has been changed, which makes the lens particularly comfortable to handle even when focusing in the extended close-up range. Up to 70 centimetres, focusing is done, as usual, via the range finder of the digital and analogue M cameras. For focusing in the extended close-up range between 70 and 45 centimetres, it is necessary to use Live View on the screen, the Visoflex or the Leica FOTOS app after a discreetly perceptible resistance. Just like the 35 mm model from the high-speed Summilux-M series, the Summilux-M 50 f/1.4 ASPH. has now been refined technically and optically. The lens hood also shows a round design with a focal length of 50 mm. Directly integrated in the lens, it can be screwed in or unscrewed at any time with only a flick of the wrist. Just like the previous model, the new Summilux-M 50 f/1.4 ASPH. is available in the silver or black anodised version. The focal length classic is suited for all current and for all future M cameras. In combination with the M-Adapter L, the Summilux-M also enables photographing and filming with the Leica SL2 and the SL2-S. This is system compatibility “Made by Leica”. The Leica Summilux-M 50 f/1.4 ASPH. will be available globally at Leica Stores, the Leica Online Store and authorized dealers starting now. The retail price of the M lens will be €4,550.00 including VAT for the black version and € 4,750.00 including VAT for the silver version. Leica Camera AG.

Press Release: Sony Electronics Introduces Newest Compact Addition to the Full-Frame Lens Line-Up with a 50mm F1.4 G Master  Latest Addition to Sony’s G Master™ Series Delivers Extraordinary Resolution, Beautiful Bokeh and Fast Autofocus in a Remarkably Lightweight Design  SAN DIEGO, CA – Feb. 21, 2023 – Sony Electronics has announced the 50mm F1.4 G Master (model SEL50F14GM) as the newest addition to its acclaimed G Master full-frame lens lineup. This e-mount lens expands the Sony lineup with a premium 50 mm prime lens packed into a remarkably compact and lightweight design. The 50mm F1.4 G Master delivers first-class image quality, including high-resolution and naturally rendered bokeh known to Sony’s top-tier G Master™ series. When paired with the latest Sony cameras, it is an ideal option for a wide variety of uses in both still and video including portraiture, landscapes, travel, and weddings. “At Sony, we are continually listening to the needs of today’s content creators and are proud to announce the newest innovative option with the 50mm F1.4 G Master lens, the latest addition to the E-mount lens line-up,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “This prime lens is a great option for both photography and videography use and delivers excellent image quality at 50mm, one of the most popular focal lengths. Being able to pack our latest G Master technology into such a compact form factor brings ultimate versatility to a 50mm for Sony.” Sharp Imagery and Beautiful Bokeh The advanced optical design and elements unique to Sony’s top-of-the-line G Master series brings outstanding image quality to the 50mm F1.4 G Master. Spherical aberration control at both the design and the manufacturing stages contributes to beautiful bokeh. The lens offers naturally rendered bokeh with an 11-blade circular aperture and sharp realism is offered throughout maximum aperture range. Deep, creamy bokeh at F1.4 is ideal for a variety of shooting scenarios including making portrait subjects stand out from their surroundings. The 50mm F1.4 G Master is packed with two XA (extreme aspherical) elements that effectively correct field curvature and most types of aberration. This lens is also designed with one ED (extra-low dispersion) glass element that suppresses chromatic aberration to maintain clear and sharp images without color bleeding. The design combination of the XA and ED elements help achieve high-resolution throughout the entire frame. Sony’s original Nano AR Coating II on the lens suppresses reflections even in a backlit scene. In addition, the minimum focusing distance of the 50mm F1.4 G Master is up to 0.41 meters and maximum magnification is up to 0.16x when autofocus is used i. This level of close-up performance provides extra flexibility when shooting both stills and videos.  Remarkably Compact Design for Maximum Versatility The 50mm F1.4 G Master has Sony’s most advanced optical design technology including the precisely positioned XA elements, high-thrust XD (extreme dynamic) linear motors, and the latest compact circular aperture unit. These elements are critical for realizing a large-aperture, high-resolution lens that is only 80.6 mm in diameter, 96.0 mm in length, and approximately 516 grams in weight. These measurements allow for a lens that is up to 33% lighter and 15% less volume when compared to conventional models with the same specifications ii. The compact size of the 50mm F1.4 G Master paired with a Sony camera body makes this lens extremely versatile in both still and video shooting situations. With this type of mobility and low-light performance, this lens is a great choice for everything from portraits, landscapes, weddings, and travel. The compact size also makes it an ideal lens selection for gimbal and drone operation. Fast, Precise, and Reliable Autofocus The 50mm F1.4 G Master’s autofocus is extremely fast and precise, making it an ideal choice for reliable content creation. The autofocus is as much as 1.9x fasteriii than conventional models with the same specifications ii. The lens’s focus group is driven by Sony’s high-thrust XD linear motors and incorporates an advanced control algorithm for smooth, responsive focus drive. When paired with the latest Sony’s Alpha cameras, this lens can quickly acquire focus and track subjects, even when using the shallow depth of field available at F1.4. The XD linear motors and control algorithm optimize response to control signals so that focusing is precise, and vibration is minimized for refined, quiet AF operation. This is extremely advantageous when shooting movies allowing movie subjects to be smoothly captured and tracked even when shooting at 120 fps or other high frame rates. The ability to leave focusing to the camera when shooting solo or with a small team can dramatically enhance efficiency and creative flexibility. Also, the 50mm F1.4 G Master features the latest lens technology to reduce focus breathing to ensure that the highest quality images are captured. In addition, the 50mm F1.4 G Master supports the breathing compensation iv function provided in compatible Sony’s Alpha cameras. Intuitive Operability and Outstanding Reliability The lens has been designed intuitively to help provide creators maximum workflow efficiency while shooting.Linear Response MF ensures that the focus ring responds directly and repeatably to subtle control when focusing manually. As an exciting evolution to the premium G Master line-up, the 50mm F1.4 G Master also features an iris lock switch, which is the first to ever be offered on a Sony prime lens. Additionally, this lens features a 67 mm thread mount, allowing for a filter to be interchangeable with the FE 24mm F1.4 G Master and FE 35mm F1.4 G Master lenses. Focus hold buttons and a focus mode switch provide extra shooting versatility for content creators. Customizable focus hold buttons are present in two locations, which can be further assigned to several other functions from the camera’s menus. The focus mode switch makes it possible to switch between autofocus and manual focus on the fly, to quickly adapt to changing shooting conditions. The 50mm F1.4 G Master’s front lens element features a fluorine coating that repels and allows for easy removal of fingerprints, dust, water, oil, and other contaminants v. A dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. These additions allow creators to use the lens with confidence in almost any shooting environment. Pricing and Availability The new 50mm F1.4 G Master lens will be available in May 2023 for approximately $1299.99 USD and $1799.99 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Notes:  I. 0.38 meters and 0.18x when manual focus is used II. Such as the Planar T* FE 50 mm F1.4 ZA III. Sony test conditions. IV. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. V. Not guaranteed to be 100% dust and moisture proof.  

Press release: Game-Changing Ultra-Telephoto Zoom Starting at 50mm New 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) July 27, 2022, Commack, NY - Tamron announces the development of the versatile 50-400mm F/4.5-6.3 Di III VC VXD (Model A067), a next level ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available Fall 2022. However, due to the current global health crisis, the release date or product supply schedule could change. The 50-400mm F/4.5-6.3 Di III VC VXD (Model A067) creates an entirely new category for high-performance ultra-telephoto mirrorless zoom lenses. With an 8x zoom ratio that begins at an unprecedented 50mm (commonly called the “standard” focal length for full-frame cameras), this new ultra-telephoto zoom lens for Sony E-mount full-frame mirrorless cameras is the same size as conventional 100-400mm zoom lenses yet offers a wider angle of view on the wide end for exceptional versatility. The 50-400mm F4.5-6.3 is remarkably compact with a length of just 7.2” and a light weight of 40.7oz. yet provides unparalleled high performance at all focal lengths. Despite the high magnification ratio, high image quality is delivered across the entire 50-400mm range through the effective arrangement of special lens elements. Equipped with TAMRON’s VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism that offers excellent quietness and responsiveness, plus TAMRON's proprietary image stabilization mechanism VC (Vibration Compensation), the lens delivers versatile capability for all shooting scenarios. Since the 50-400mm provides up to one-half life-size magnification during close focus, users can enjoy the world of half-macro photography with excellent close-up shooting capabilities, with an MOD (Minimum Object Distance) of 9.8” at the 50mm end. We don't get to know the exact dimensions of the lens, but Tamron does specify that the lens measures just 18.3cm (7.2") when not extended and weighs 1153g (2.54lbs). The filter size is Ø67mm, the same as most other TAMRON lenses for mirrorless cameras, providing greater convenience when using multiple lenses together. The lens also features ergonomic features that support comfortable shooting, such as the adoption of a new lens design with improved texture and operability, and a Connector Port for the dedicated TAMRON Lens UtilityTM originally and uniquely developed by TAMRON. In addition, for this 50-400mm F4.5-6.3, TAMRON Lens Utility newly offers a "Focus Limiter” function. An optional Arca-Swiss compatible accessory tripod mount is available for convenience when using a tripod. The 50-400mm is a highly portable, versatile zoom lens that ensures users never miss a shooting opportunity, from the 50mm standard focal length up to the 400mm ultra-telephoto. This is a breakthrough product that creates an entirely new category of ultra-telephoto-mirrorless zoom lenses, another first for TAMRON. Main Features Expansive 8x zoom ratio starts at 50mm and extends to 400mm ultra-telephoto with a single lens Unfaltering high image quality across the entire zoom range VXD produces high-speed and high-precision AF Equipped with TAMRON’s proprietary VC image stabilization Super-compact with a length of only 7.2” and a weight of 40.7oz Half-macro photography with magnification ratio of 1:2 at the 50mm setting New design with improved texture and scratch resistance Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras User-friendly features (Moisture-Resistant Construction, Fluorine Coating, Zoom Lock switch, etc.) Compatibility with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Enhanced operational and versatile features Connector Port for the TAMRON Lens Utility New “Focus Limiter” function added to the TAMRON Lens Utility Rapid zooming (Zoom ring rotation arc is just 75°) Optional tripod mount (Arca-Swiss compatible)

Press release: SIGMA 18-50mm F2.8 DC DN | Contemporary Lens for FUJIFILM X Mount Announced Ronkonkoma, NY – November 14, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 18-50mm F2.8 DC DN | Contemporary for FUJIFILM X Mountmirrorless cameras. This addition allows users to enjoy a high-performance, high-quality, compact standard zoom lens in native mount on their X Mount system. The announcement of the 18-50mm F2.8 DC DN | Contemporary expands the SIGMA lineup for X Mount, joining the three fast-aperture prime lenses, the 16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, and 56mm F1.4 DC DN | Contemporary, which were announced for the FUJIFILM X Mount platform earlier this year. The SIGMA 18-50mm F2.8 DC DN | Contemporary lens for FUJIFILM X Mount will retail for $549 and will be available through authorized retail partners in early December 2022. Supplied accessories: Petal-type hood (LH582-02), Front cap (LCF-55 III), Rear Cap (LCR II) Mount: FUJIFILM X Mount Launch: December 2022 * The appearance and specifications of the product are subject to change. A large F2.8 aperture zoom lens that need never leave your camera This exceptionally light, bright, and sharp standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. Long-awaited X Mount addition SIGMA's first APS-C size mirrorless dedicated zoom lens, the 18-50mm F2.8 DC DN | Contemporary, will now be available for FUJIFILM X Mount. This addition allows users to enjoy high-performance, and high-quality SIGMA zoom lenses in native mount on their X Mount system. The first three lenses in SIGMA's X Mount lineup were the wide-angle prime 16mm F1.4 DC DN | Contemporary, the standard prime 30mm F1.4 DC DN | Contemporary, and the telephoto prime 56mm F1.4 DC DN | Contemporary. The lineup consists of focal lengths making a complete system for mirrorless camera users. Now, with the addition of the 18-50mm F2.8 DC DN | Contemporary, a compact, lightweight, and high-performance large-aperture standard zoom lens, SIGMA offers a new option for this compact photographic system. A control algorithm including AF drive and communication speed optimization has been developed specifically for X Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports AF-C (Continuous AF) and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. * Available on supported cameras only. Mount Conversion Service is available to convert other mounts of SIGMA 18-50mm F2.8 DC DN | Contemporary to FUJIFILM X Mount. [Key Features] Large F2.8 aperture and superb image quality The compact body offers an easy-to-use zoom range of 27mm to 75mm in the 35mm format, a wide aperture of F2.8 throughout the entire zoom range that allows you to enjoy bokeh expressions, and sharp images achieved by the latest optical design technology. With a minimum focusing distance of 12.1cm and a maximum magnification of 1:2.8¹, it allows photographers to take advantage of the compact shooting system, such as shooting close-ups of your subject. Exceptionally compact and lightweight body ideal for mirrorless cameras The main feature of the 18-50mm F2.8 DC DN | Contemporary is its overwhelmingly compact and lightweight body that maximizes the excellent portability and advantages of an APS-C mirrorless camera. Despite its large aperture of F2.8, it is the smallest and lightest in its class² boasting a maximum diameter of 61.6mm, a length of 76.8mm and weight of 285g.³ This makes the large-aperture standard zoom easy to carry around in daily life. Notes ¹ The minimum focusing distance and maximum magnification ratio are both values at the wide end. ² As an AF compatible, F2.8 constant aperture zoom lens for APS-C (as of October 2022, by SIGMA). ³ Size and weight measurements given for X Mount version.