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  1. Press Release: Fujifilm Introduces X-H2S Mirrorless Digital Camera New flagship camera features enhanced still and video capabilities Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of its next flagship X Series mirrorless digital camera, FUJIFILM X-H2S (X- H2S). The most advanced X Series mirrorless camera yet, X-H2S includes advanced features for both still photography and video. It is also the first APS-C digital camera of its kind to feature Fujifilm’s 26.16MP X-TransTM CMOS 5 HS imaging sensor, a stacked, back-side illuminated imaging sensor with a signal reading speed up to four times faster than Fujifilm’s previous X-TransTM CMOS 4*1. X-TransTM CMOS 5, combined with the newly minted X-Processor 5 (which doubles the camera’s processing power compared to X-Processor 4), greatly enhances overall image fidelity at lower ISOs and reduces noise at higher ISOs. Subject-detection AF, which maximizes the tracking speed and accuracy of moving subjects is now made possible through the incorporation of an AI processor. For video, X-Processor 5 enables the recording of 10-bit 4:2:2 video in resolutions up to 6.2K/30P and frame rates as fast as 4K/120P and FHD/240p. Support for professional codecs, like Apple ProRes HQ/ Pro Res 422/ Pro Res LT, provide incredible flexibility within post-production workflows, while also minimizing power consumption, thereby extending the camera’s maximum video recording time up to 240 minutes. “The universal reaction to X-H2S has been, ‘This is exactly what I’ve been waiting for!’ The overwhelmingly enthusiastic response reinforces my belief that X-H2S will be the versatile, hybrid digital camera that can meet the diverse needs of photographers and motion production professionals,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “It’s fun to see so much enthusiasm for this camera, especially since the features it has aren’t normally found at a price point of only $2499.95.” With these sensor and processor updates, X-H2S achieves substantial performance improvement over other digital camera models on the market, including: Major boost to burst mode capability: X-H2S can apply AF / AE tracking in blackout-free continuous shooting conditions of up to 40 frames per second*2, and can create over 1,000 frames continuously with the high-speed burst shooting mode set to 30 frames per second (JPEG) or 20 frames per second (RAW)*3 Dramatically evolved autofocus (AF) performance: X-H2S’s high number of AF calculations performed per second improves overall AF accuracy and facilitates subject-detection AF. Developed with Deep Learning technology, subject-detection AF implements an advanced prediction algorithm to enhance the performance of Zone AF, by refining the camera’s ability to track moving subjects in low-contrast environments. Subject detection and tracking has also been expanded from the human face and eyes to now include animals, birds, cars, motorcycles, bicycles, airplanes and trains. X-H2S keeps targeted subjects consistently in focus, allowing users to concentrate on framing and critical image-making opportunities. Exceptional video performance: X-H2S digital camera supports internal recording of 4:2:2, 10-bit Apple ProRes HQ/ ProRes 422/ ProRes LT and ProRes 422 Proxy at resolutions of up to 6.2K/30P and 4:2:2, 10-bit h.265video in frame rates as fast as 4K/120P and FHD/ 240p. The sensor’s readout speed of 1/180 seconds when recording video further assists in minimizing rolling shutter effects on moving subjects, or when the camera itself is moving. A heat-dissipating design brings the 4K/60P continuous video recording time to approximately 240 minutes, while the optional FAN-001 cooling fan accessory assists with maintaining similar levels of performance in high-temperature conditions. Significant flexibility for external recording: X-H2S is the first X Series digital camera to contain F-Log2, which provides a dynamic range of up to 14+ stops, allowing for more creative possibilities both in production and post-productionworkflows. Additional Product Features: Best subject tracking in X Series history X-H2S controls phase-detection pixels independently from image display when in burst mode. This triples the number of calculations in phase detection from the acclaimed FUJIFILM X-T4 and enables high-speed focusing even during high-speed continuous shooting. X-H2S’s electronic viewfinder uses a high-resolution, 5.76-million-dot panel with a magnification of 0.8x. With a frame rate of approximately 120fps, the smooth viewfinder offers stellar visibility as a result of strong suppression of parallax and distortion (which commonly occurs when an eye position becomes displaced while using the viewfinder), thereby enabling accurate subject tracking. Thoughtful design to enhance users’ content creation experience The camera features an all-new five-axis, in-body image stabilization mechanism, which offers up to 7.0-stops of image stabilization*4. Users can comfortably choose to operate the camera handheld in active environments (e.g., sports) or in low-light conditions (e.g., nightscape). X-H2S incorporates the popular design features of Fujifilm’s previous X-H1 model, such as a large grip that works well with large lenses, an LCD display on the top panel for users to check settings at any time, and a highly-robust body that withstands heavy professional use. Many additional improvements have also been included in the design and construction of X-H2S: The shutter button’s overall feel has been adjusted to improve its operability when it is half-pressed. This allows users to release the shutter exactly when intended. A standalone video recording button has been added to make the experience of recording video with the 1.62-million-dot, vari-angle LCD monitor a seamless experience. From the fit and finish of the buttons and materials used in the construction of X-H2S to being able to map specific functions to the AF ON button, image-makers will find the experience of using X-H2S intuitive and familiar. Shutter durability has been optimized, withstanding 500,000 actuations during quality and performance testing. The camera features dual memory card slots supporting one CFexpressTM Type B and one SD card*5. Users can draw out the full potential of X-H2S’s fast, continuous image-making and video performance with the high-speed data processing performance of CFexpressTM Type B memory cards. X-H2S Accessories Several new accessories are also being introduced to complement the launch of X- H2S. These optional accessories include: Vertical battery grip (VG-XH) Dust- and moisture–resistant and is designed to operate at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). It fits two FUJIFILM NP-W235 high-capacity batteries. The grip’s button layout is designed to provide equal operability whether holding the camera vertically or horizontally. File transmitter (FT-XH) Features wired LAN connectivity and high-speed wireless communications capability, essential for in-studio tethered content creation or for creating sports/media content. It can also be used as a vertical grip using two FUJIFILM NP-W325 high-capacity batteries. It can be combined with X-H2S to support the following communication specifications: FTP transfer by wired LAN / wireless LAN / USB Smartphone tethering Tethered shooting by wired LAN / wireless LAN Remote recording function by wired LAN / wireless LAN; capable of controlling up to four X-H2S cameras from a browser at the same time Cooling fan (FAN-001) Specifically designed for the X-H2S to facilitate extended image creation and video recording in high temperatures. The fan can be fitted to the rear of the camera body without a cable, supplying power, extending continuous video recording time at high temperature, and eliminating concerns of heat-related camera shutdown. Cover kit (CVR-XH) Protects various terminals on the camera. Items contained in this kit: 1x Sync terminal cover 1x Hot shoe cover 1x File transmitter / vertical battery grip terminal cover 1x Cooling fan terminal cover 1x Memory card slot cover Pricing and Availability: FUJIFILM X-2HS mirrorless digital camera is expected to be available in early July 2022 at the Manufacturer’s Suggested Retail Price of $2,499 USD and $3,200 CAD. Pricing and expected availability for X-2HS accessories are as follows: VG-XH Vertical Battery Grip: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $399 USD and $515 CAD. FT-XH File Transmitter: Available in September 2022 at a Manufacturer’s Suggested Retail Price of $999 USD and $1,280 CAD. FAN-001 Cooling Fan: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $199 USD and $260 CAD. CVR-XH Cover Kit: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $19.99 USD and $26 CAD. For more information about X-H2S and its accessories, please visit https://fujifilm- x.com/en-us/products/cameras/x-h2s/. *1 In comparison with the X-TransTM CMOS4, carried in the current camera model *2 Applies to high-speed continuous shooting conditions without viewfinder black-out (i.e., with photographer still able to view the subject). AF / AE tracking in these conditions is only available when using the electronic shutter. *3 Performance based on a cold start, when using the electronic shutter. *4 When mounted with the FUJINON XF35mmF1.4 R lens *5 See the Fujifilm website for a list of verified compatible cards.
  2. Press release: Fujifilm Announces New FUJIFILM GFX50S II Mirrorless Digital Camera Valhalla, N.Y. – September 2, 2021 – FUJIFILM North America Corporation is pleased to announce the introduction of “FUJIFILM GFX50S II” (GFX50S II), the latest addition to the GFX System of mirrorless digital cameras equipped with a large format*1 sensor. GFX50S II is equipped with a 51.4MP large format sensor with incredible image- resolving power, capturing every detail in sharpness across the frame. Light is recorded to the pixel which is 1.7 times that of a full-frame sensor*2 to achieve a wide dynamic range and a high signal-to-noise ratio. The resulting image reproduces deep tonality and texture from shadows to highlights, and delivers image clarity with minimal noise even when taken in low light. One of the strengths of the large format sensor is its ability to produce a very shallow depth of field, which, when complemented by the edge-to-edge sharpness of Fujifilm’s GF lenses, accentuate the main subject against a blurred background for added three-dimensional definition. “GFX50S II offers the perfect mix of accessibility and flexibility,” said Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation, Electronic Imaging Division. “With professional features that include 19 Film Simulation modes, advanced autofocusing, and a vast range of exposure controls, GFX50S II provides limitless opportunities for creativity.” Product features: Superior image quality delivered with the use of a unique 51.4MP large format sensor GFX50S II uses a specialized design with uniquely small, light-collecting micro lenses on the sensor which create a wide gap between adjacent pixels, thereby maximizing light resolution per pixel for exceptional image sharpness. Having a large, light-receiving area per pixel results in excellent ISO sensitivity, dynamic range and tonality, controlling highlight / shadow clipping while conveying the subject’s texture, definitions and even the atmosphere of the scene in precise detail. The ability of the large format sensor to produce a very shallow depth-of-field renders background out of focus beautifully, adding definition to the subject and drawing attention to the particular area on the image that the photographer intended. Variety of Film Simulations GFX50S II comes with 19 Film Simulation modes, including “Nostalgic Neg.,” originally launched in Fujifilm’s GFX100S, and characterized by high saturation and soft tonality. Photographers can use Film Simulation presets, designed for various subject types and scenes, while checking how they affect the final image in Live View. Compact 5-axis In-Body Stabilization delivering up to 6.5-stops of Vibration Reduction GFX 50S II features a five-axis image stabilization mechanism that provides up to 6.5 stops*3, the highest in the GFX System. Made possible with the use of aII features a five-axis image stabilization mechanism that provides up high-performance gyro sensor and accelerometer that can detect motions at high accuracy, the gyro sensor has been structured for detection accuracy and precise image stabilization. This camera presents new opportunities in the way conventional medium- format digital cameras are used. Rather than being mounted on a tripod for slow and careful shooting, GFX50S II can produce superior image quality even when shooting hand-held, thanks to its image stabilization capabilities. Fast and high-precision autofocus (AF) from the high-speed processing engine and latest algorithm GFX50S II’s fast and high-precision AF system is assisted by the powerful large format high resolution sensor, Fujifilm’s high-speed image processing engine “X-Processor 4”, and an image stabilization mechanism, operated with Fujifilm’s latest algorithm. During the contrast detection process for AF, the built-in powerful image stabilization mechanism controls sensor motion blur to provide speed and accuracy to the AF performance. GFX50S II features more accurate AF in Face / Eye Detection compared to a previous model (GFX50S). The ability to quickly attain focus despite using the large format sensor with a shallow depth of field assists users greatly when shooting portraits with movement. Innovative compact and lightweight body for advanced mobility The use of the compact and powerful in-body image stabilization (IBIS) mechanism and shutter unit has been combined with optimized layout of various devices to achieve a logic-defying compact body for a large format camera, weighing approximately 37.1 ounces (900g) and measuring 4.1 inches (104.2mm) high and 3.4 inches (87.2mm) deep. The grip has been shaped so that the camera sits comfortably in the hand, ensuring comfort by significantly reducing the hand strain commonly experienced when using a large zoom lens. The casing is made of highly rigid magnesium alloy. Provided thickness around the base of the lens mount has made the camera body highly durable. GFX50S II features more accurate AF in Face / Eye Detection compared to a previous model (GFX50S). The ability to quickly attain focus despite using the large format sensor with a shallow depth of field assists users greatly when shooting portraits with movement. II is also weather-resistant at 60 locations, offering dust and moisture-resistance and the ability to operate in temperatures as low as 14 a weather-resistant FUJIFILM XF or GF lens. Easy operability for a smooth shooting experience The top panel features the Mode dial, typically seen in many digital cameras, so that users can handle the camera in a familiar fashion. It offers six customizable positions, C1 – C6, allowing users to register their choice of functions to each of the positions and activate them quickly for a smooth photo shoot, with the ability to instantly switch between the still and video modes for added convenience. The use of a flat-shaped Focus Lever reduces physical discomfort even after extended use. It responds with enhanced sensitivity when moving the focus point, allowing users to attain focus at the intended location quickly. For exceptional visibility, the customizable 1.8-inch sub LCD monitor is found on the top panel, displaying key EXIF settings such as shutter speed, aperture, ISO sensitivity and exposure. Additional information displayed includes the number of frames remaining when shooting stills and the remaining filming duration when recording video. On the rear panel is a 3.2-inch main LCD monitor with 100% coverage. It can tilt in three directions to enable high- and low-angle shooting, in situations in which the electronic viewfinder (EVF) cannot be easily used. “Pixel Shift Multi-Shot” function to capture and generate 200MP images free of false color GFX50S II features the Pixel Shift Multi-Shot function, capable of creating 200MP images almost entirely free of false color presentation. The ability to reproduce a photo’s colors, texture and even its atmosphere in the finest of details makes the camera a perfect choice for archiving. Large artworks and historical artifacts, previously difficult to photograph in detail because of their size, can be captured in precise details in edge-to-edge clarity. This function uses the camera’s IBIS to shift the image sensor by 0.5 pixel to incrementally record 16 RAW images and combine them into a single Digital Negative (DNG) RAW file in the software “Pixel Shift Combiner,” producing an ultra-high-definition 200MP image. The high pixel count leads to an astonishing level of tonality and three-dimensional definitions for edge-to-edge clarity. The image sensor is shifted in high precision to ensure that each pixel records image data in red, green and blue, almost completely eliminating false color and recording the subject in accurate color. The function can be configured to produce 51.4MP images, which are easier to handle, free of false color. GFX50S II is expected to be available in late October, 2021, at a manufacturer’s suggested retail price of $3,999 USD ($5,000 CDN). A GFX50S II camera/lens kit featuring the GF35-70mmF4.5-5.6 WR lens is expected to be available as well at a manufacturer’s suggested retail price of $4,499 USD ($5,625 CDN). For more information, visit https://fujifilm-x.com/en-us/products/cameras/gfx50s-ii/. *1 An image sensor that measures 55mm diagonally (43.8 mm x 32.9 mm) and is approx. 1.7 times bigger than a 35 mm full-frame sensor *2 When compared to a 50 megapixel full-frame camera *3 When mounted with the FUJINON Lens GF63mmF2.8 R WR Fujifilm GFX 50S II specifications Price MSRP - $3999 Body type Body type - SLR-style mirrorless Body material - Magnesium alloy Sensor Max resolution - 8256 x 6192 Image ratio w:h - 1:1, 5:4, 4:3, 3:2, 16:9 Effective pixels - 51 megapixels Sensor size - Medium format (44 x 33 mm) Sensor type - CMOS Processor - X-Processor 4 Color spaces - RGB, Adobe RGB Color filter array - Primary color filter Image ISO - Auto, 100-12800 (expands to 50-102400) Boosted ISO (minimum) - 50 Boosted ISO (maximum) - 102400 White balance presets - 7 Custom white balance - Yes (3 slots) Image stabilization - Sensor-shift CIPA image stabilization rating - 6.5 stop(s) Uncompressed format - RAW + TIFF JPEG quality levels - Super fine, fine, normal File format JPEG (Exif v2.3) Raw (14 RAF) Optics & Focus Autofocus Contrast Detect (sensor) Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View Autofocus assist lamp - Yes Manual focus - Yes Number of focus points - 425 Lens mount - Fujifilm G Focal length multiplier - 0.79× Screen / viewfinder Articulated LCD - Tilting Screen size - 3.2″ Screen dots - 2,360,000 Touch screen - Yes Screen type - TFT LCD Live view - Yes Viewfinder type - Electronic Viewfinder coverage - 100% Viewfinder magnification - 0.61× (0.77× 35mm equiv.) Viewfinder resolution - 3,690,000 Photography features Minimum shutter speed - 3600 sec Maximum shutter speed - 1/4000 sec Maximum shutter speed (electronic) - 1/16000 sec Exposure modes Program Aperture priority Shutter priority Manual Built-in flash - No External flash - Yes (via hot shoe or flash sync port) Flash X sync speed - 1/125 sec Continuous drive - 3.0 fps Self-timer - Yes Metering modes Multi Center-weighted Average Spot Exposure compensation - ±5 (at 1/3 EV steps) AE Bracketing - ±5 (2, 3, 5, 7 frames at 1/3 EV, 2/3 EV, 1 EV, 2 EV steps) WB Bracketing - Yes Videography features Format - MPEG-4, H.264 Modes 1920 x 1080 @ 30p / 200 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 25p / 200 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 24p / 200 Mbps, MOV, H.264, Linear PCM 1920 x 1080 @ 23.98p / 200 Mbps, MOV, H.264, Linear PCM Microphone - Stereo Speaker - Mono Storage Storage types - Dual SD/SDHC/SDXC cards (UHS-II supported) Connectivity USB - USB 3.2 Gen 1 (5 GBit/sec) USB charging - Yes HDMI - Yes (micro HDMI) Microphone port - Yes Headphone port - Yes Wireless - Built-In Wireless notes - 802.11ac + Bluetooth Remote control - Yes Physical Environmentally sealed - Yes Battery - Battery Pack Battery description - NP-W235 lithium-ion battery & charger Battery Life (CIPA) - 440 Weight (inc. batteries) - 900 g (1.98 lb / 31.75 oz) Dimensions - 150 x 104 x 87 mm (5.91 x 4.09 x 3.43″) Other features Orientation sensor - Yes Timelapse recording - Yes GPS - None
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