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Press Release: Fujifilm Introduces FUJIFILM X-T5 Mirrorless Digital Camera Delivering Fifth-Generation Image Sensor and Processing Technologies in a Compact and Lightweight Body VALHALLA, N.Y., November 2, 2022 -- FUJIFILM North America Corporation is pleased to announce the introduction of the FUJIFILM X-T5 digital camera (X-T5), the latest addition to Fujifilm’s innovative line of X Series, X-T mirrorless digital cameras. Fujifilm brings its fifth-generation imaging sensor and processing technology to X-T5 in a camera body that is more compact than each of its previous three X- T system camera models1. X-T5 is the latest X Series camera to feature Fujifilm’s new, powerful back-illuminated 40.2MP X-TransTM CMOS 5 HR imaging sensor and high-speed image processing engine, X-Processor 5. It also provides up to 7.0 Stops2 of 5-axis in-body image stabilization (IBIS) and features a 3.69-million-dot EVF viewfinder with 0.8x magnification, and dual SD-card slots, delivering the highest image quality and resolving performance in the history of the X Series. “X-T5 combines all the fan favorites in one body. This system offers IBIS in a compact and lightweight body – designed for portability which is at the core of our X-T system. We’re also reintroducing the 3-way tilt screen to create stills and video from any position,” said Masato Yamamoto, general manager, Imaging Solutions Division, FUJIFILM Corporation. “At Fujifilm, we continue to push the boundaries of camera technology with each new camera release. X-T5 is no exception – offering fantastic all-round performance for both stills and video.” Features of X-T5 include: Image quality and resolving performance The new 40.2MP back-illuminated X-Trans CMOS 5 HR Imaging Sensor, with a state-of-the-art image processing algorithm, delivers advanced image resolution without compromising the signal to noise (S/N) ratio. This image processing algorithm delivers outstanding results, packed with detail across the native ISO range, which with X-T5 extends to ISO 125. Additionally, the Pixel Shift Multi-Shot feature allows photographers to make 160MP, super high-resolution images, while Subject Detection autofocus (AF) - capable of detecting animals, birds and a variety of other common subjects-- combined with the auto white balance, will assist photographers of all levels with producing superb, high-quality images. X-T5 offers 19 Film Simulation modes, including “Nostalgic Neg.,” characterized by high saturation and soft tonality. Creators can use Film Simulation presets, which mimic photographic film, for various subject types and scenes. X-T5 supports the HEIF image format, which delivers 10-bit image quality in files up to 30% smaller than standard JPEGs. Hardware, design and operability that provides powerful support to users’ content creation X-T5’s in-body image stabilization (IBIS) system, works in five axes, combats all types of camera movement, and provides up to seven stops of compensation which can continuously freeze 20 frames in a single click of the shutter. The dedicated software “Pixel Shift Combiner” processes the captured frames to generate an image containing some 160 million pixels. A maximum electronic shutter speed of 1/180,000 sec is also now available for photographers wishing to freeze subjects moving at high speeds. The 1.84-million-dot, three-way tilting LCD makes it easy for users to create in vertical position or at waist level. The new sensor offers a high number of phase detection pixels for impressive AF-S focus on a high-frequency subject, providing accurate autofocusing in situations such as landscape photography and portraiture. Also, the AF prediction algorithm offers stable focusing in AF-C mode. Equipped with a high-magnification, 3.69-million-dot EVF with 0.8x magnification, the viewfinder delivers optimal suppression of parallax and distortion which typically occur when an eye position becomes displaced while using the viewfinder. The classic X Series design has been retained with dials for ISO, shutter speed and exposure compensation – quick and easy to set, even with the camera switched off. Weighing just 1.23 lbs. (557g) 3, X-T5 is 50g lighter than the prior FUJIFILM X-T4 digital camera model and is perfect for a wide variety of photographic genres from street / documentary photography, where mobility is a requirement, to landscape photography and portraiture, which require particularly high resolution. Portability coupled with the camera’s weather-resistant structure allow users to take X-T5 into nearly any weather conditions. Featuring extended video functions Offering powerful video functionality, movies can be recorded internally at up to 6.2K/30p in 4:2:2 10-bit color. In addition, the 4K HQ mode oversamples 6.2K footage for superior 4K output. X-T5 supports F-Log2, which records an expansive dynamic range of 13+ stops—a range wider than that provided by current F-Log-- for extremely broad post-production potential. When combined with an ATOMOS HDMI device, the RAW video output from X-T5 can be recorded as 12-bit Apple ProRes RAW at frame sizes up to 6.2K and frame rates up to 29.97fps. And when combined with Blackmagic Design Video Assist 12Gs, the RAW video output from the X-T5 can be recorded as Blackmagic RAW at frame sizes up to 6.2K and frame rates up to 29.97fps. Optional accessories MHG-XT5 hand grip (specifically designed for X-T5): This grip facilitates the users’ ability to hand-hold the camera when a large-aperture lens is mounted. The hand grip does not have to be removed to change a battery or SD card. In addition, the MHG-XT5 grip can be used as a plate compatible with the Arca-Swiss quick release system. Pricing and Availability X-T5 will be available in black and silver colors and is expected to be available in late November, at a manufacturer’s suggested retail price of $1699.95 USD Body Only USD ($2,299.99 CDN). X-T5 digital camera with lens kits featuring FUJINON XF18-55mmF2.8-4 R LM OIS and FUJINON XF16-80mmF4 R OIS WR will also be available at a manufacturer’s suggested retail pricing of $2099.95 ($2839.99 CDN) and $2199.95 ($2,969.99 CDN) respectively. 1 Compared to overall external dimensions of the FUJIFILM X-T2, FUJIFILM X-T3, and FUJIFILM X-T4 digital cameras 2 With FUJINON XF35mmF1.4 R lens mounted 3 Weight references includes battery and memory card

Press Release: Sony Electronics’ New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus New Artificial Intelligence (AI) Processing Unit with 61 MP High Resolution Image Sensor and BIONZ XR™ Processing Engine Combine to Deliver Best-Ever Image Quality for an Alpha Body SAN DIEGO, CA – October 26, 2022 – Sony Electronics Inc. announced the Alpha 7R V (model ILCE-7RM5) as the newest R series camera in its acclaimed line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony’s highest resolution image sensor in an Alpha camera with a new AI (artificial intelligence) processing unit dedicated to AI-based image recognition – a first in any Alpha camera – as well as the powerful BIONZ XR™ image processing engine – a first in the “R” full-frame lineup. The combination of the high-resolution sensor and these processors enables new breakthroughs in subject recognition and capture for both still photography and video. The new Alpha 7R V offers 61.0MP still images plus the most effective 8-step[i] image stabilization system ever offered in any of Sony’s Alpha cameras, as well as refined 8K[ii] movie recording, a new 4-axis multi-angle LCD monitor, high-speed communication functions, high-level operability and smooth workflow integration. Sony’s newest camera is ideal for professionals who need a first-class high-resolution imaging tool. “The newest addition to our Alpha 7R lineup is the perfect example of our relentless drive to develop industry-leading imaging technology,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are thrilled to introduce the all-new Alpha 7R V with high-resolution and extremely advanced AI integrations that deliver next-generation autofocus performance. We are excited to see what our community creates with the new Alpha 7R V.” Improved AF Accuracy Based on Newly Developed AI Processing Unit The Alpha 7R V features next-generation AF Real-time Recognition AF, with advanced accuracy and broader subject recognition thanks to a new AI (artificial intelligence) processing unit with deep learning. The state-of-the-art AI processing uses detailed information about human form and pose estimation to dramatically improve recognition accuracy beyond systems which only detect face and eye and make full use of its potential[iii]. Real-time Recognition AF, using AI subject recognition, has been developed to include several subject types, including animals, vehicles and insects[iv]. The Alpha 7R V also includes continuous shooting at up to 10 fps[v] with AF/AE tracking. In addition to the advanced AI technology, the Alpha 7R V includes improvement to many beloved features from other cameras in Sony’s Alpha series that are now included for the first time in Sony’s 7R series: Tenacious Real-time Tracking[vi] Faster and more precise wide-area, high-density AF system Silent, vibration-free shooting[vii] at up to 7 fps[viii] Continuously shoot up to 583 compressed RAW images at high speed[ix] The Alpha 7R V also includes focus features that support high resolution including full-time DMF[x] (direct manual focus), and focus bracketing[xi], a highly-requested capability that allows for focus stacked images. Extraordinary Resolution Known to Sony’s Alpha 7R Series The Alpha 7R V was designed to deliver overwhelming detail thanks to the latest BIONZ XR™ image processing engine and a 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with approximately 61.0 effective megapixels. The latest BIONZ XR image processing engine ensures that the resolution potential of the camera’s sensor is fully utilized to deliver the highest resolution at low sensitivity in the Alpha series thus far. This enables sensitivity settings from ISO 100 to ISO 32000[xii] for both stills and movies and wide dynamic range with 15 stops[xiii] for stills. The Alpha 7R V’s entire image stabilization system has been updated with a high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms for stills and video. In addition to up to the 8-step compensation effect for stills, the new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor’s 61.0-megapixel resolution potential to bring out the finest subject details. Sony’s newest camera also offers upgraded Pixel Shift Multi Shooting, which takes advantage of the precision in-body image stabilization system control, capturing multiple pixel-shifted images that are later composited using a computer to achieve overwhelming resolution in a single image. Using the latest version of Imaging Edge Desktop™ Ver.3.5 computer application, small pixel-level movements, such as a shift in the subject’s position or leaves on a tree, are automatically detected and corrected for optimized compositing can be achieved[xiv]. 16-image composites with approximately 240.8 million pixels (19,008 x 12,672 pixels)[xv] can be produced from data that is equivalent to approximately 963.2 million pixels. The Alpha 7R V also supports precise and versatile external flash control for additional creative flexibility. Additionally, when in challenging lighting conditions the Alpha 7R V effectively suppresses flickering from artificial lights[xvi] for stills and video. Additional features that offer flexibility for still photography includes: Addition of Lossless RAW image compression and selectable RAW image sizes and quality Greatly expanded focus and exposure bracketing Creative Look settings for stills and videos in camera High-quality HEIF images with high compression efficiency Wide brightness range for large screen viewing. Cinematic Video Capabilities In addition to incredible still photography capabilities, the Alpha 7R V offers advanced video capabilities. Sony’s newest camera delivers 8Ki 24/25p video, 4K video oversampled from 6.2K without binning[xvii], a high-efficiency MPEG-H HEVC/H.265 codec, all intra recording, 10-bit 4:2:2 recording, and more for high image quality and flexible editing. It also includes evolved subject recognition for unprecedented real-time tracking reliability, breathing compensation and the ability to use camera metadata for post-processing and advanced in-body image stabilization. In addition to in-body Active mode[xviii] image stabilization for smoother on-the-go recording, the Alpha 7R V is compatible with select lenses[xix] that include built-in image stabilization for even more stable framing and smooth footage Operability and Reliability The Alpha 7R V pairs outstanding reliability for professional needs in both stills and videos with a compact, lightweight form factor. The Alpha 7R V includes a new 4-axis multi-angle LCD monitor[xx] that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility, and an electronic viewfinder with 9.44 million dots. The Alpha 7R V also includes two CFexpress Type A/SDXC compatible media slots and a brand-new menu system with touch control and a wide range of customizable functions. The Alpha 7R V also allows professionals to optimize their workflow with updated connectivity for improved support. Data can be transferred at high speed over Wi-Fi (802.11ac) 2x2 MIMO[xxi] or a wired SuperSpeed USB 10Gbps connection via a USB-C® port. In addition to allowing efficient remote shooting as well as still and movie file transfers, new USB streaming features support UVC/UAC, allowing direct streaming from the camera even in 4K (QFHD) resolution with audio as well. Based on feedback from professionals, the Alpha 7R V includes improved heat dissipation for extended recording times[xxii], an upgraded dust and moisture resistant design[xxiii], a durable magnesium alloy chassis, and other refinements for maximum reliability in challenging working environments. The Alpha 7R V is also compatible with the new PCK-LG3 Screen Protect Glass Sheet, which maintains touch sensitivity while protecting the LCD monitor against stains and fingerprints. Designed for Professionals with Sustainability in Mind Measures have been taken to reduce the environmental footprint of this product at various stages of its life cycle: from product development through supply chain, production, and packaging. Sony aims to inspire through efficient use of energy and resources. Recycled plastic including SORPLAS™[xxiv] were partially used for the camera body. In addition, manufacturing takes place at a facility using renewable energy. Sony is working towards the use of plastic free[xxv] packaging materials that provide ample protection against shock and impact. Plant-based non-woven fabrics are used for product bags[xxvi]. All of these considerations help to minimize environmental impact. Pricing and Availability The new Alpha 7R V will begin shipping in December and is available for approximately $3,900 USD and $5,300 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – Alpha 7R V (CA) – Alpha 7R V Exclusive stories and exciting new content shot with the new Alpha 7R V and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Notes: [i] CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM. Long exposure NR off. [ii] Slow & Quick Motion is not available when recording XAVC HS 8K movies. [APS-C/S35 Shooting] is fixed at [Off]. Angle of view is approx. 1.2x. [iii] Camera may not accurately recognize all specified subjects in all conditions. Subject types other than the type specified may be erroneously recognized in some cases. [iv] Camera may not accurately recognize all specified subjects in all conditions. Available subject settings are: Human, Animal/Bird, Animal, Bird, Insect, Car/Train, and Airplane. Subject types other than the type specified may be erroneously recognized in some cases. [v] Up to 8 fps with AF/AE tracking when shooting with live view. Maximum continuous shooting speed will depend on camera settings. [vi] [Tracking] in the menu. Based on advanced artificial intelligence, including machine learning. [vii] Some image distortion may occur when shooting fast-moving subjects or when panning or otherwise moving the camera rapidly. [viii] Up to 7 fps in continuous “Hi+” mode. Maximum continuous shooting speed will depend on camera settings. [ix] Sony CEA-G160T CFexpress Type A memory card used. Continuous Hi+ mode. Actual number of images may vary according to shooting conditions. [x] Not applicable to the E PZ 16-50mm F3.5-5.6 OSS and E 18-200mm F3.5-6.3 OSS LE lenses or any A-mount lens. Full-time DMF is not available when shooting continuously in AF-C or AF-A mode (not including Lo), or when using the SEL70200GM lens in AF-C mode. [xi] A-mount lenses not supported. [xii] Expandable to ISO 50-80 and 40000-102400 for stills. [xiii] Sony test conditions. Still images [xiv] As of the October 2022 product announcement. Applicable models: Alpha 1 and Alpha 7R V [xv] Image size after compositing is approx. 60.2 million (9 504×6 336) pixels for 4-image shots, and approx. 240.8 million pixels (19 008 x 12 672) for 16-image shots. [xvi] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Phase-detection AF coverage is reduced. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording. [xvii] When shooting Super 35mm at 30p or 24/25p. [xviii] Slight image crop in Active Mode. Active mode not available when recording XAVC HS 8K or using a frame rate of at 120 (100) fps. [xix] See Sony’s support web page for information on compatible lenses: https://www.sony.net/dics/7rm5-s/ A software update may be required for some lenses. Compensation effectiveness may vary according to the lens used. [xx] Monitor movement may be limited when cables are connected to the camera’s connectors. [xxi] Wi-Fi® communication is enabled on the 2.4 GHz and 5 GHz bands. 5 GHz communication may be restricted in some countries and regions. [xxii] Sony internal tests with [Auto Power OFF Temp.] set to [High]. [xxiii] Not guaranteed to be 100% dust and moisture proof. [xxiv] Depending on the time of production, SORPLAS™ may not be used for some parts [xxv] Not including materials used in coatings and adhesives. [xxvi] Not including materials used in coatings and adhesives. Natural non-woven fabric may not be available during some production periods.

Press Release: Fujifilm Brings the Joy and Creativity With its New INSTAX MINI 12™ Instant Camera Company Also Unveils INSTAX UP!™ Smartphone App. VALHALLA, N.Y., March 2, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the introduction of its INSTAX MINI 12 Instant Camera (MINI 12). Following in the footsteps of the popular INSTAX MINI 11™ Instant Camera (MINI 11) launched in 2020, MINI 12 brings a new look and enhanced features for instant photographers, including parallax correction capabilities, automatic flash control, and a convenient multi-function twist lens. With an airy, cloud-like, and almost “inflated” design/look, MINI 12 carries over the main features of MINI 11, including Close-Up Mode and Auto Exposure adjustment capabilities, but also adds the new Parallax Correction feature, in which the camera’s viewfinder aligns with the lens when using Close-Up Mode, minimizing object shifts, to produce a centered photo. MINI 12 also features automatic flash control, which optimizes image quality in bright or low light situations. The lens structure is designed to provide intuitive steps both for powering the camera on/off and for accessing the popular Close-Up Mode with a simple twist of the lens. “The INSTAX MINI 12 instant camera features a unique new design and a variety of appealing new color options,” said Bing Liem, president, Imaging Division, FUJIFILM North America Corporation. “It includes many of our consumers’ favorite features from the prior MINI 11 model, along with some new advancements that are sure to enhance our users’ photographic experience. We’re always impressed with the incredible creativity of our consumers, and we can’t wait to see what they create with the MINI 12!” INSTAX UP! Smartphone App Debuts The FUJIFILM INSTAX team also announces the launch of its free, downloadable INSTAX UP! Smartphone App, designed for INSTAX users to digitally scan, import, organize, and store their photos in one place, regardless of which INSTAX instant film, camera or printer product they use. With the INSTAX UP! Smartphone App, INSTAX users can: Scan their INSTAX photos and store them digitally in one place Organize their photos by category/list views for easy locating Easily share stored photos and collections via social media or text Import photos from other INSTAX Apps (the INSTAX MINI LINK App or the INSTAX LINK WIDE App, for instance) into the INSTAX Up! App Coming soon, INSTAX users will be able to use the INSTAX UP! App to stay informed about the latest INSTAX updates, tips, and other creative content. “Solutions like our INSTAX UP! App keep our consumers connected, engaged, and informed,” said Ashley Reeder Morgan, vice president, Consumer Marketing, FUJIFILM North America Corporation. “INSTAX UP! will enable our users to organize, archive, and share their INSTAX photos with ease, helping preserve their special memories and inspiring them to create more.” Colors, Pricing, and Availability The FUJIFILM INSTAX MINI 12 instant camera will be available in Blossom Pink, Mint Green, Clay White, Lilac Purple, and Pastel Blue. It is expected to be available in or around mid-March, 2023 at a Manufacturer’s Suggested Retail Price of $79.95 USD and $99.99 CAD. For more information, please visit https://www.instaxus.com/cameras/instax-mini-12.

Press Release: Leica D-Lux 7 007 Edition  A photography exhibition from James Bond films spanning 60 years accompanies the launch of an elegant, limited special edition of Leica’s high-end compact camera. TEANECK, NJ – Feb. 23, 2023 – Ever since the world’s most famous secret agent made his on-screen debut in Dr. No (1962), photography has occupied a central role within the James Bond universe. Film producer Michael G. Wilson – who is a keen photographer and passionate collector – has opened EON’s photographic archive for an exhibition of legendary Bond images. The ‘Photographs from the James Bond Archive’ exhibition is on display at Leica Gallery London until 21st March 2023. Refined, discreet, and always ready for action: the classic James Bond values also perfectly describe the Leica D-Lux 7. The limited special edition offers a particularly elegant exterior and comes with a range of exclusive accessories. In the opening scene of Dr. No, we encounter the protagonist in Le Cercle Casino at London’s Les Ambassadeurs Club, seated at a Baccarat table. Suave and reserved, Bond has just played his winning hand when his opponent, Miss Sylvia Trench, questioningly addresses him as “Mister…?” Since then his reply has become synonymous with the franchise including the most recent film, No Time to Die (2021): “Bond, James Bond.” The same air of timeless sophistication characterizes the Leica D-Lux 7 007 Edition. The camera trim is made of a high-performance, rhombus-textured material that is unprecedented on a D-Lux 7. Its subtle rhombus pattern is repeated on the hand grip, which – together with its wrist strap – ensures the safe handling of the camera. The top plate is adorned with the famous 007 logo; the set also includes an automatic lens cap with the classic ‘gun barrel’ design, made famous by the opening sequence of James Bond films. Another distinctive element of this special-edition set is the leather case in the style of a holster – allowing the camera to be transported comfortably while being instantly ready for action. With its large image sensor and fast lens – the Leica DC Vario-Summilux 10.9-34 F1.7-2.8 ASPH. (35mm equivalent: 24–75mm) – the Leica D-Lux 7 combines outstanding image quality with conveniently compact dimensions. To celebrate the James Bond film franchise – which began with the release of Dr. No in 1962 – the special-edition set is limited to exactly 1,962 units. The set is priced at $1,995, comes in a specially designed presentation box and will be available globally at Leica Stores, the Leica Online Store and authorized dealers starting 23rd February 2023.

Press Release: Sony Electronics Introduces the New Interchangeable-Lens Vlog Camera ZV-E10 for Vloggers and Video Creators. The ZV-E10 APS-C Camera Delivers High Quality Video and Audio Performance, Vlog-Optimized Functions and Versatile Connectivity – Perfect for Video Creators. SAN DIEGO, CA – July 27, 2021 – Sony Electronics Inc. today announced the first Alpha series interchangeable lens vlog camera, the new ZV-E10. Designed from the ground up for vlogging and vloggers, the new camera combines Sony’s advanced imaging technology with extensive usability and a custom-built feature set that is optimized for video creators. At its core, the ZV-E10 features a 24.2-megapixel (approx. effective) APS-C Exmor™ CMOS sensor and BIONZ X image processing engine to produce high-quality imagery with high-sensitivity, detailed texture depiction and beautiful natural bokeh. Additionally, the ZV-E10 includes the acclaimed vlogging-specific features favored in the popular ZV-1 digital camera including “Background Defocus” that can smoothly switch between a blurred (bokeh) and sharp background, as well as the “Product Showcase Setting” mode that allows the camera to automatically shift focus from the subject’s face to an object being highlighted. “With the introduction of Sony’s first interchangeable lens vlog camera, the ZV-E10, we are excited to meet the growing needs of today’s creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “The new ZV-E10 pairs the versatility and excellent image quality of a large-sensor interchangeable lens camera with user-friendly features that are specifically designed for vlogging, making it an ideal tool for video creators looking to transition to a more advanced set up.” The ZV-E10 features a video-first design in a lightweight form factor (approx. 12 oz. / 343g) and includes the popular side-opening Vari-angle LCD Screen that allows creators to connect external mics on top of the camera. This simplifies setup while still allowing users to see the screen in selfie shooting mode and from high and low angles. In addition to the screen, the ZV-E10 includes several other easy-to-use functions that are specifically designed for vlogging, including a new mode button located on the top of the camera that allows creators to easily change between Still/Movie/Slow and Quick modes with just one touch. The new camera also includes advanced video features such as 4K (QFHD: 3840 x 2160) video shooting and Slow Motion with high picture quality (FHD 120p). Electronic image stabilization with Active Mode is also available and delivers stable video recording even while walking and shooting hand-held. Further, the ZV-E10’s advanced AF (autofocus) technology provides fast, precise AF with excellent tracking performance, as well as high quality audio for clear sound recording. Sony Vlog Challenge Contest Together with this announcement, Sony will host their second Sony Vlog Challenge Contest that encourages entrants to create a vlog that highlights something that they are the most passionate and enthusiastic about. The entry period is July 27 – September 27, 2021 and is open to video creators in the U.S. (excl. terr.) and Canada (excl. Quebec). See contest official rules here*. Creative Versatility An Interchangeable Lens Camera for Expanded Creative Expression The ZV-E10 allows the user to expand their creative expression by utilizing the ideal lens for each individual scene they want to shoot. The wide variety of compatible lenses in Sony’s E-mount lens lineup lets the user choose the perfect lens based on their creative vision. Advanced Autofocus Sony’s industry-leading AF technology enables the user to leave focusing to the camera so that they can concentrate on composing their shot. The ZV-E10 includes Fast Hybrid AF and Real-time Eye AF for video with Real-time Tracking that allows the camera to keep track of the subject’s face and eyes for fast and precise autofocusing even while recording on-the-go and in challenging environments. The user can also customize the camera’s AF settings, such as AF Transition Speed and AF Subject Shift Sensitivity, to choose the rate at which the camera shifts from one point to another according to their creative preferences. Additionally, the ZV-E10’s Touch Focus function allows the user to intuitively set the focus position by simply touching the screen. With one tap, the user can instantly shift the focus position from one subject to another – almost anywhere in the frame. This is available in both still and video modes. High Quality Audio Sony’s leading technology, thanks to its internal Directional 3-Capsule Mic, enables the ZV-E10 to capture crystal clear sound recordings that accurately capture the speaker’s voice and the supplied wind screen to greatly reduce wind noise. For expanded audio options, the ZV-E10 includes a Digital audio interface via Multi Interface (MI) Shoe and a mic jack to connect an external mic. The inclusion of a headphone jack allows the user to connect headphones to accurately monitor sound recordings. Audio output timing can also be set for Live or Lip Sync. Putting the Subject First When shooting in different settings with dramatic changes in light, the user can rest assured that the ZV-E10 will automatically correct the exposure, using an original Face Priority AE (autoexposure) algorithm capable of rapid AE transitions, so that the subject’s face is not over or under exposed. This allows the camera to detect the subject’s face and adjusts the exposure to ensure that the face is depicted at optimal brightness, even when selfie-shooting in scenes with extreme changes in lighting, and even if the subject’s face turns away momentarily from the camera. In addition, the camera features the same advanced color science from the popular ZV-1 to optimize skin tones for any subject in both still and video modes. Cutting-Edge Video Features: Internal 4K movie recording through full pixel readout without pixel binning High bit rate XAVC S™ codec at 100Mbps when recording 4K Slow & Quick Motion High-speed full HD recording at 120 fps Interval Shooting for stunning time-lapse videos Hybrid Log-Gamma (HDR) / S-Gamut3.Cine / S-Log3, S-Gamut3 / S-Log3 Designed for Video Creators Users can comfortably operate the new ZV-E10 thanks to its easy-to-hold body grip and large MOVIE button that is conveniently located on top of the camera. When paired with the optional Shooting Grip with Wireless Remote Commander (GP-VPT2BT, sold separately), one-handed shooting is simplified with easy to access zoom, record and a customizable button. A recording lamp (tally light) is also provided on the front face of the body for an at-a-glance indication of recording status. A red frame on the LCD screen also appears while recording to quickly and easily lets the user know if recording is active when behind the camera. A unique feature of the ZV-E10 is the zoom lever that can operate optical zoom with power zoom lenses and Clear Image zoom with both zoom and prime lenses. Using Clear Image zoom, the user can zoom without losing video resolution to maintain full 4K video. The user can also choose from eight zoom speed settings for added creative flexibility. The ZV-E10 features long battery performance with enough power to capture up to 125 minutes or 440 images on a full charge so the user can record for long periods without worry. When shooting indoors, AC power supplies like the optional AC-PW20AM can supply power, so the user can continue to record without worrying about battery consumption. Power can also be supplied through a USB Type-C® connector, allowing external batteries to power the camera for extended battery life when shooting on the go. To conserve the camera’s battery, the ZV-E10’s Vari-angle LCD Screen allows the user to put the camera into Power save mode by closing it and instantly turn the camera on by opening the panel. Stay Connected Livestreaming The ZV-E10 can also be used as a high-quality webcam or live streaming camera by simply connecting it to a PC or smartphone for increased mobility while streaming with no additional software needed. The feature allows the user to take advantage of the ZV-E10’s outstanding image quality and crystal-clear audio as well Face Priority AE and Soft Skin Effect while livestreaming or on video calls. The ZV-E10 supports standards used for USB cameras like UVC (USB Video Class) / UAC (USB Audio Class). The ZV-E10 also allows users to connect to a power supply via USB cable while livestreaming for longer usage. For added convenience, the user can assign this function to a custom button to start streaming instantly. Easy File Data and Transfers Using Sony’s Imaging Edge Mobile app, users can transfer selected images and video files to a mobile device via Wi-Fi. This also allows the user to transfer RAW image files. After the camera has been paired to the Imaging Edge Mobile app, the files’ location data can be acquired from the mobile device and recorded. Users can transfer files from an SD card in the camera to a smartphone (mobile device) via Bluetooth even if the camera is powered OFF. Pricing and Availability The new ZV-E10 will be available in black and white in the end of August for approximately $700.00 USD and $900.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. A new kit featuring the ZV-E10 camera and E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available in the end of August and will be sold for approximately $800.00 USD and $1,000.00 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. Notes: [1] Background Defocus is the name of the function assigned by default to the C1 button. Aperture values in Bokeh Switch Defocus / Clear are as follows. Movies: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F8-11, controlled automatically between F8 and F11 according to the environment. Stills: [Background Defocus: Defocus] lens widest aperture; [Background Defocus: Clear] F11. F values are not displayed in either Movies or Stills. The menu item associated with the Bokeh Switch is named “Background Defocus”. [2] When Product Showcase Setting is activated image stabilization on this model it remains on. [3] With battery and memory card included. [4 A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps. [5] Image crop in Active Mode. Active Mode is not available when recording at frame rates of 120 (100) fps, including S&Q [6] Real-time Eye AF for animals is not available in movie shooting. [7] Tracking” in the menu. [8] When recording at 24p. With image stabilization Off/Standard Mode. [9] A Class 10 or higher SDHC/SDXC memory card is required to record movies in the XAVC S format. UHS-I (U3) SDHC/SDXC card is required for 100Mbps [10] Sound recording is not possible. A Class 10 or above SDHC/SDXC card is required. [11] A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording. Frame rates are 1-120fps (NTSC) or 1-100fps (PAL). [12] Wi-Fi is not operational during interval shooting [13] Time-lapse movie creation is possible on a PC [14] Connect this product to an HDR (HLG) compatible Sony TV via a USB cable to display HDR (HLG) moviesxvContinuous recording time for movies. Actual performance varies based on settings, environmental conditions, and usage. [15] CIPA standards.xviiOn this model, whatever the screen orientation (inward or outward facing), the user can shoot as soon as they open the screen. [16] Your PC or smartphone OS must be compatible with UVC/UAC to use this functionality. Among smartphones, operation has been verified with the Xperia 1 II and Xperia 5 II (latest firmware required) for Android™ 11 or later (As of May 2021). Compatibility with other smartphones depends on manufacturers’ specifications. A commercially available USB cable and/or terminal adaptor may be used to connect to equipment with a USB Type-C port. [17] Imaging Edge Mobile version 7.5.1 or later is required. Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. [18] “Power off connection” in the camera’s smartphone settings must be turned ON, and the camera and smartphone must be paired via Bluetooth.

Press release: Canon ADDS EOS R50 and EOS R8 TO THE GROWING EOS R MIRRORLESS Camera SYSTEM Plus, Image Story Telling Through R-Mount Lenses Is Ramped Up With Additions of the New RF-S55-210mm F5-7.1 IS STM and RF24-50mm F4.5-6.3 IS STM Lenses MELVILLE, NY, February 7, 2023 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R50 camera body, ideal for entry level users, and the EOS R8, an extremely compact, full-frame camera aimed at advanced amateur photo and video enthusiasts looking for budget-friendly options that don't sacrifice performance. Additionally, two new RF-Mount lenses are being introduced to the ever-growing R-mount lens lineup. EOS R50 Compact, lightweight and ideal for those looking to step up their video quality, the EOS R50 provides an impressive movie-shooting experience thanks to the APS-C sensor, with 4K video, uncropped 4K capture (at all frame rates), and outstanding Dual Pixel CMOS AF technology. With the addition of whole area tracking, subject detection, and movie-prerecording, difficult photo and movie opportunities can be easier to capture with a 24.2-million-pixel, APS-C sized image sensor. In addition, the EOS R50 is equipped with an eye-level electronic viewfinder to help achieve shot steadiness and ease viewing in bright sunlight conditions. A great camera for those who are looking to lean into interchangeable lenses, the EOS R50 camera can capture travel adventures, family portraits, sports, wildlife and even help a small business with marketing imagery. For those who are budding content creators, the EOS R50 will be available later in 2023 as part of a Content Creator Kit – packaged with a microphone, lens and grip. Overall, the EOS R50 is truly a jack of all content creation trades. “The first time I picked up the EOS R50, I noticed how light it was. When I saw the footage, I wondered how the quality can be so good when it’s this lightweight in my hand. My mind was blown!” Bianca Matisse Taylor – Content creator and blogger EOS R8 The EOS R8 — affordable and functional — is a full-frame mirrorless camera aimed at the up-and-coming video or photo enthusiast. This camera comes with class-leading autofocus while still extremely capable for everyday and general photography use. Equipped with a 24.2-megapixel CMOS image sensor and DIGIC X image processor, the EOS R8 is optimal for full-frame RF lenses — allowing enhanced wide-angle field of views when compared to APS-C sensor cameras. Extremely lightweight and compact, the EOS R8 shoots up to 6-fps with 1st-curtain Electronic shutter, and up to 40-fps with full electronic. For users who've already explored interchangeable lens cameras but haven't yet broken into mirrorless, the EOS R8 should be the camera that takes them over the threshold to capture events, weddings, still life, travel and pets. “My work is a lot about movement and not missing a beat with the fast shutter on the EOS R8 is so important to me as an artist.” Jasper Soloff – Photographer and Director Additional product specs include: Video performance Uncropped 4K video to 59.94p (29.97p with EOS R50) (with 6k oversampling) Full-HD to 59.94 fps, and High Frame Rate to 119.8 fps (Full HD 180p EOS R8) Dual Pixel CMOS AF, with subject detection for people, animals and vehicles Up to 2 hours of continuous recording (one hour with EOS R50); no 30 min limit Focus breathing correction Enhanced usability for video correction Vertical Video Metadata Movie Self Timer Audio Noise Reduction (only in EOS R8) UVC/UAC Support, for USB livestreaming Recording Emphasis Aspect Markers Connectivity Easy wireless connection from camera to compatible smartphone Camera Connect with USB connection to compatible smartphone USB streaming direct to computer via Zoom™, Teams™, or Skype™ MFI Certified (Apple); WPA3-Personal protected access Convenient firmware updates via compatible smartphone Cloud RAW processing Alongside the camera bodies, Canon will release two new lenses. The RF-S lens line, optimized for the smaller APS-C sensor size, expands with the Canon RF-S55-210mm F5-7.1 IS STM lens. This is a telephoto zoom, giving coverage equivalent to an 88–336mm lens on a full-frame camera. The lens opens the door to telephoto photography and videography, with 4.5 stops optical image stabilization, and close-focusing that can fill the frame with a subject roughly 2x3 inches in size (at its 210mm zoom setting, and minimum focus distance). And it does all this in an incredibly lightweight and compact package. The Canon RF24-50mm F4.5-6.3 IS STM is a new, compact standard zoom lens for full-frame EOS R-series cameras. Ranging from true wide-angle to traditional “standard lens” coverage at 50mm, the lens is a travel friendly design with an extremely compact exterior. The RF24-50mm F4.5-6.3 IS STM lens is just over 2 inches long when fully retracted, and under 3.5 inches when extended — weighing less than half a pound. Optical Image Stabilization, with 4.5 stops of shake-correction, further enhances its appeal for video and still-image shooting. It’s also useable on an APS-C sensor Canon camera, where the lens' effective coverage is equivalent to what a 38–80mm would deliver on a full-frame camera. Price & Availability The Canon EOS R8 camera body will be available for an estimated retail price of $1,499.00*. The Canon RF24-50mm F4.5-6.3 IS STM lens with the EOS R8 will have an estimated retail price of $1,699.00*. The Canon EOS R50 camera body will be available for an estimated retail price $679.99*. The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM lens will be available for an estimated retail price of $799.99.* The EOS R50 with the RF-S18-45mm 4.5-6.3 IS STM and RF-S55-210mm F5-7.1 IS STM lenses will be available for an estimated retail price of $1,029.00* The RF24-50mm F4.5-6.3 IS STM lens will be available for an estimated retail price $299.99* while the RF-S55-210mm F5-7.1 IS STM lens will have an estimated retail price of $349.99*. All products are currently scheduled to be available in Spring 2023. For more information, please visit usa.canon.com. * Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press release: RICOH GR IIIx A high-end digital compact camera, featuring a newly developed GR lens for high-quality street photography at a standard viewing angle TOKYO, September 8, 2021－RICOH IMAGING COMPANY, LTD. is pleased to announce the launch of the RICOH GR IIIx. This high-end digital compact camera features a newly developed GR lens with a 40mm angle of view in the 35mm format, while harmonizing professional-grade image quality with a compact, lightweight body perfect for street photography. The RICOH GR IIIx has been developed in response to user requests for a new GR-series camera that will add a new perspective to the highly acclaimed RICOH GR III. The GR III was released in March 2019, featuring a 28mm wide-angle lens and designed to further enhance the essential values of the GR-series: optimizing image quality, snapshot capabilities and portability. The newly designed 26.1mm GR lens provides a 40mm angle of view in the 35mm format, close to the photographer’s own effective field of view. Depending on the way the lens is used, this versatile angle of view can create different image renditions: you can capture an image similar to those taken at a 30mm semi-wide angle, or create a completely different visual expression as if taken at a 50mm standard angle. The camera also provides a range of new and upgraded post-shooting functions to edit captured images to the photographer’s preference. The new RICOH GR IIIx is a camera that harmonizes all the benefits of the ever-evolving RICOH GR series with a new, innovative perspective perfect for dramatic, inspiring street photography. 1. Newly designed, high-resolution GR lens The RICOH GR IIIx incorporates a newly developed 26.1mm F2.8 GR lens, which harmonizes exceptional image quality with a slim design. Unlike past GR-series models which featured a 28mm wide angle of view for exaggerated perspective, this lens provides a 40mm standard angle of view in the 35mm format, delivering images with a more natural perspective and a more truthful sense of depth for a completely different type of street photography. The newly designed optics incorporates two aspherical optical elements at most effective positions to reduce distortion and chromatic aberration to a minimum, while effectively minimizing the generation of flare and ghost images when shooting against backlight. In macro photography, the camera allows the user to move in on a subject to as close as 12 centimeters from the lens front end. Coupled with the standard focal length, it captures close-up images with a natural perspective, set against a beautifully defocused background. It also comes equipped with an ND (Neutral Density) filter, which closes the aperture down by two stops to capture high-contrast, high-resolution images with a variety of scenes and subjects and under varying shooting conditions. Its nine-blade diaphragm mechanism creates a natural bokeh (defocus) effect and a truthful sense of depth at open and larger apertures, while capturing beautiful light beams at closed-down apertures. 2. High-quality, high-resolution images The GR IIIx incorporates a large APS-C-format CMOS image sensor with an anti-aliasing (AA) filter-less design and a newly developed GR ENGINE 6 imaging engine to optimize its image resolving power. With approximately 24.24 effective megapixels, this image sensor assures super-high-resolution images rich in gradation. It is also compatible with multi-tone 14-bit RAW image recording. The camera also features the RICOH-original accelerator unit designed to optimize the image data delivered by the image sensor, and provides a top sensitivity of ISO 102400 for super-high-sensitivity photography. 3. Hybrid AF system for high-speed, high-precision autofocus operation The GR IIIx features a hybrid AF system combining a contrast-type AF mechanism superior in focusing precision with a phase-detection-type AF mechanism assuring high-speed focusing operation. During autofocus shooting, this AF system detects the subject’s face or eye with precision,* focuses on it, and indicates the in-focus position on the LCD display using the AF frame. When the camera detects multiple faces, it automatically distinguishes the main subject from secondary ones and indicates this on the focus frame. Photographers can also change the main subject with simple touch-screen operation. A firmware upgrade for the RICOH GR III will be provided soon. GR III users are advised to update the camera’s firmware to use this function. 4. RICOH-original SR mechanism Three-axis, four-step* shake reduction: The RICOH-original SR (Shake Reduction) mechanism means that the GR IIIx effectively compensates for camera shake at the time of shutter release. The three-axis mechanism minimizes the adverse effects of camera shake caused by pitch, yaw and roll by as much as four shutter steps. Since the SR mechanism shifts the image sensor to the ideal position horizontally and vertically, the camera lets the user take advantage of the Auto Horizon Correction function to effortlessly optimize image composition. Measured in conformity with CIPA standards. RICOH-original AA Filter Simulator*: By applying microscopic vibrations with sub-pixel precision to the image sensor unit during exposure, the camera’s AA (anti-aliasing) Filter Simulator provides the same level of moiré reduction as an optical AA filter. This innovative simulator allows the user not only to switch the AA filter effect on and off, but also to adjust the effect to the level best suited for a given subject. _* This function is available at shutter speeds slower than 1/1000 second._ 5. Compact, lightweight design Despite the incorporation of the large APS-C-format image sensor and the newly developed optics with a longer focal length, the GR IIIx is designed to be extremely compact, functional and portable, in keeping with the GR-series concept of the camera as a pocketable imaging tool or a handy picture-taking tool. It also provides a host of user-friendly features – such as a short start-up time of approximately 0.8 seconds, control dials conveniently positioned next to the four-way controller, and effortless touch-screen operation – to enhance operability and allow the user to swiftly react to once-in-a-lifetime shutter opportunities. The exterior frame is made of highly rigid magnesium alloy to improve dependability and durability while being carried or stored. 6. High-definition LCD monitor with intuitive touch-screen operation The GR IIIx features a 3.0-inch high-definition LCD monitor with approximately 1,037,000 dots. Its touch-screen operation provides swift, intuitive control of various camera functions, such as AF frame shift, menu selection, and image advance/magnification during playback. It also features an air gapless construction, in which special resin is inserted between the LCD touchscreen monitor and a protective cover made of reinforced glass, to effectively reduce the reflection and dispersion of light for improved visibility. The Outdoor View Setting allows the user to instantly adjust the monitor’s brightness to the desired level for greater visibility in difficult lighting conditions. 7. Image Control function to produce desired visual effects The GR IIIx features a creative Image Control function, which integrates effect modes into conventional image setting operations. Using 11 basic Image Control modes, the user can easily adjust various parameters, such as saturation, hue, key, contrast and graininess, to the desired level and create their preferred finishing touch. A set of adjusted parameters can be added as a custom setting to the Image Control function menu. 8. Advanced image editing The GR IIIx provides in-body RAW-data development, while allowing the user to edit a captured image as desired by adjusting such parameters as recoding size, aspect ratio, white balance, Image Control setting, and exposure compensation factor, all without the need of a PC. Since the camera reduces the time required for preview after the user adjusts the parameters of RAW-format images, it enhances the speed of in-body RAW-data development. The camera also lets the user retain the adjusted parameters after the initial RAW-data development is completed, making it possible to make minute re-adjustment of the already-developed image with greater efficiency. The camera’s image quality adjustment function for JPEG images is also upgraded: a newly added monochrome mode allows more minute adjustment of parameters in full-color images, such as filter effect, toning, contrast and sharpness, to create monochrome images with the desired finishing touches. The camera also provides such creative tools as a choice of aspect ratio (16:9 or 4:3)* and image rotation in 0.1-degree steps* to facilitate the image editing process. A firmware upgrade for the RICOH GR III will be provided soon. GR III users are advised to update the camera’s firmware to use these tools. 9. Bluetooth and wireless LAN dual communication The GR IIIx provides wireless LAN functions for easy pairing with mobile devices such as smartphones and tablet computers. By installing the dedicated Image Sync application, the user can transfer captured images to a mobile device, display a Live-View image on the device’s monitor, change various settings remotely, release the shutter from a distance, and even upload captured images to various social media with ease. Even when the camera’s power is turned off, the user can browse and download the images stored on the camera to a mobile device. The user can also send a mobile device’s location data to the camera, and record the data on captured images. The Auto Resize function,* which automatically reduces the image size before transmitting an image to a mobile device, also helps improve the camera’s operability. A firmware upgrade for the RICOH GR III will be provided soon. GR III users are advised to update the camera’s firmware to use this function. 10. Other features ・Full HD movie recording (1920 x 1080 pixels, 60 frame rate) in the H-264 recording format ・New DOF Priority (Deep) * added to the program line to prioritize the closed aperture setting ・Color Moiré Correction function to reduce the effect of moiré during playback ・Interval Composite mode, effective in capturing landscapes with traces of the moon and stars ・Electronic Level to check the camera’s inclination ・GT-2 Tele Conversion Lens (optional)** to extend the focal length to approx. 75mm telephoto in the 35mm format, usable in combination with the camera’s auto detection and crop functions ・Compatibility with accessory flash units designed for use with PENTAX digital SLR cameras*** A firmware upgrade for the RICOH GR III will be provided soon. GR III users are advised to update the camera’s firmware to use this program. ** The GA-2 Lens Adapter – an optional accessory designed exclusively for the GR IIIx – is required to install this lens on the GR IIIx. *** Compatible accessory flash units are: AF540FGZ II, AF360FGZ II, AF540FGZ, AF360FGZ, AF201FG and AF200FG. Optional Accessories GT-2 Tele Conversion Lens and GA-2 Lens Adapter Designed for exclusive use with the RICOH GR IIIx, this tele conversion lens is mounted on the camera using the GA-2 Lens Adapter. When mounted, the camera automatically detects it as a tele conversion lens and extends the focal length to approximately 75mm in the 35mm format with the Crop mode, or to approximately 107mm in the secondary Crop mode. GV-3 External Mini Finder Designed for exclusive use with the RICOH GR IIIx, this external optical viewfinder features a focus frame (1:1 aspect ratio; a picture guide mark provided) indicating an image field equivalent to the 40mm angle of view in the 35mm format. Carrying case included. GN-2(DG)/GN-2(BK)/GN-2(BZ) Ring Cap Exclusively designed for use with the RICOH GR IIIx, this accessory replaces the standard ring cap to upgrade the camera’s appearance, with a choice of three colors: Dark Gray, Black, and the new GR IIIx-exclusive Bronze. GC-11 Soft Case This high-grade, genuine-leather camera case provides solid protection of the RICOH GR IIIx/GR III camera body. It features a belt loop on the back and a magnetic lock on the upper cover for quick removal of the camera in snapshot applications. GC-12 Soft Case This high-grade, genuine-leather camera case protects the RICOH GR IIIx/GR III camera body when carrying it in a bag. When not in use, it can be folded for portability.

Press Release: Fujifilm Introduces X-H2S Mirrorless Digital Camera New flagship camera features enhanced still and video capabilities Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation today announced the launch of its next flagship X Series mirrorless digital camera, FUJIFILM X-H2S (X- H2S). The most advanced X Series mirrorless camera yet, X-H2S includes advanced features for both still photography and video. It is also the first APS-C digital camera of its kind to feature Fujifilm’s 26.16MP X-TransTM CMOS 5 HS imaging sensor, a stacked, back-side illuminated imaging sensor with a signal reading speed up to four times faster than Fujifilm’s previous X-TransTM CMOS 4*1. X-TransTM CMOS 5, combined with the newly minted X-Processor 5 (which doubles the camera’s processing power compared to X-Processor 4), greatly enhances overall image fidelity at lower ISOs and reduces noise at higher ISOs. Subject-detection AF, which maximizes the tracking speed and accuracy of moving subjects is now made possible through the incorporation of an AI processor. For video, X-Processor 5 enables the recording of 10-bit 4:2:2 video in resolutions up to 6.2K/30P and frame rates as fast as 4K/120P and FHD/240p. Support for professional codecs, like Apple ProRes HQ/ Pro Res 422/ Pro Res LT, provide incredible flexibility within post-production workflows, while also minimizing power consumption, thereby extending the camera’s maximum video recording time up to 240 minutes. “The universal reaction to X-H2S has been, ‘This is exactly what I’ve been waiting for!’ The overwhelmingly enthusiastic response reinforces my belief that X-H2S will be the versatile, hybrid digital camera that can meet the diverse needs of photographers and motion production professionals,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “It’s fun to see so much enthusiasm for this camera, especially since the features it has aren’t normally found at a price point of only $2499.95.” With these sensor and processor updates, X-H2S achieves substantial performance improvement over other digital camera models on the market, including: Major boost to burst mode capability: X-H2S can apply AF / AE tracking in blackout-free continuous shooting conditions of up to 40 frames per second*2, and can create over 1,000 frames continuously with the high-speed burst shooting mode set to 30 frames per second (JPEG) or 20 frames per second (RAW)*3 Dramatically evolved autofocus (AF) performance: X-H2S’s high number of AF calculations performed per second improves overall AF accuracy and facilitates subject-detection AF. Developed with Deep Learning technology, subject-detection AF implements an advanced prediction algorithm to enhance the performance of Zone AF, by refining the camera’s ability to track moving subjects in low-contrast environments. Subject detection and tracking has also been expanded from the human face and eyes to now include animals, birds, cars, motorcycles, bicycles, airplanes and trains. X-H2S keeps targeted subjects consistently in focus, allowing users to concentrate on framing and critical image-making opportunities. Exceptional video performance: X-H2S digital camera supports internal recording of 4:2:2, 10-bit Apple ProRes HQ/ ProRes 422/ ProRes LT and ProRes 422 Proxy at resolutions of up to 6.2K/30P and 4:2:2, 10-bit h.265video in frame rates as fast as 4K/120P and FHD/ 240p. The sensor’s readout speed of 1/180 seconds when recording video further assists in minimizing rolling shutter effects on moving subjects, or when the camera itself is moving. A heat-dissipating design brings the 4K/60P continuous video recording time to approximately 240 minutes, while the optional FAN-001 cooling fan accessory assists with maintaining similar levels of performance in high-temperature conditions. Significant flexibility for external recording: X-H2S is the first X Series digital camera to contain F-Log2, which provides a dynamic range of up to 14+ stops, allowing for more creative possibilities both in production and post-productionworkflows. Additional Product Features: Best subject tracking in X Series history X-H2S controls phase-detection pixels independently from image display when in burst mode. This triples the number of calculations in phase detection from the acclaimed FUJIFILM X-T4 and enables high-speed focusing even during high-speed continuous shooting. X-H2S’s electronic viewfinder uses a high-resolution, 5.76-million-dot panel with a magnification of 0.8x. With a frame rate of approximately 120fps, the smooth viewfinder offers stellar visibility as a result of strong suppression of parallax and distortion (which commonly occurs when an eye position becomes displaced while using the viewfinder), thereby enabling accurate subject tracking. Thoughtful design to enhance users’ content creation experience The camera features an all-new five-axis, in-body image stabilization mechanism, which offers up to 7.0-stops of image stabilization*4. Users can comfortably choose to operate the camera handheld in active environments (e.g., sports) or in low-light conditions (e.g., nightscape). X-H2S incorporates the popular design features of Fujifilm’s previous X-H1 model, such as a large grip that works well with large lenses, an LCD display on the top panel for users to check settings at any time, and a highly-robust body that withstands heavy professional use. Many additional improvements have also been included in the design and construction of X-H2S: The shutter button’s overall feel has been adjusted to improve its operability when it is half-pressed. This allows users to release the shutter exactly when intended. A standalone video recording button has been added to make the experience of recording video with the 1.62-million-dot, vari-angle LCD monitor a seamless experience. From the fit and finish of the buttons and materials used in the construction of X-H2S to being able to map specific functions to the AF ON button, image-makers will find the experience of using X-H2S intuitive and familiar. Shutter durability has been optimized, withstanding 500,000 actuations during quality and performance testing. The camera features dual memory card slots supporting one CFexpressTM Type B and one SD card*5. Users can draw out the full potential of X-H2S’s fast, continuous image-making and video performance with the high-speed data processing performance of CFexpressTM Type B memory cards. X-H2S Accessories Several new accessories are also being introduced to complement the launch of X- H2S. These optional accessories include: Vertical battery grip (VG-XH) Dust- and moisture–resistant and is designed to operate at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). It fits two FUJIFILM NP-W235 high-capacity batteries. The grip’s button layout is designed to provide equal operability whether holding the camera vertically or horizontally. File transmitter (FT-XH) Features wired LAN connectivity and high-speed wireless communications capability, essential for in-studio tethered content creation or for creating sports/media content. It can also be used as a vertical grip using two FUJIFILM NP-W325 high-capacity batteries. It can be combined with X-H2S to support the following communication specifications: FTP transfer by wired LAN / wireless LAN / USB Smartphone tethering Tethered shooting by wired LAN / wireless LAN Remote recording function by wired LAN / wireless LAN; capable of controlling up to four X-H2S cameras from a browser at the same time Cooling fan (FAN-001) Specifically designed for the X-H2S to facilitate extended image creation and video recording in high temperatures. The fan can be fitted to the rear of the camera body without a cable, supplying power, extending continuous video recording time at high temperature, and eliminating concerns of heat-related camera shutdown. Cover kit (CVR-XH) Protects various terminals on the camera. Items contained in this kit: 1x Sync terminal cover 1x Hot shoe cover 1x File transmitter / vertical battery grip terminal cover 1x Cooling fan terminal cover 1x Memory card slot cover Pricing and Availability: FUJIFILM X-2HS mirrorless digital camera is expected to be available in early July 2022 at the Manufacturer’s Suggested Retail Price of $2,499 USD and $3,200 CAD. Pricing and expected availability for X-2HS accessories are as follows: VG-XH Vertical Battery Grip: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $399 USD and $515 CAD. FT-XH File Transmitter: Available in September 2022 at a Manufacturer’s Suggested Retail Price of $999 USD and $1,280 CAD. FAN-001 Cooling Fan: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $199 USD and $260 CAD. CVR-XH Cover Kit: Available early July 2022 at a Manufacturer’s Suggested Retail Price of $19.99 USD and $26 CAD. For more information about X-H2S and its accessories, please visit https://fujifilm- x.com/en-us/products/cameras/x-h2s/. *1 In comparison with the X-TransTM CMOS4, carried in the current camera model *2 Applies to high-speed continuous shooting conditions without viewfinder black-out (i.e., with photographer still able to view the subject). AF / AE tracking in these conditions is only available when using the electronic shutter. *3 Performance based on a cold start, when using the electronic shutter. *4 When mounted with the FUJINON XF35mmF1.4 R lens *5 See the Fujifilm website for a list of verified compatible cards.

Press release: Ricoh announces RICOH GR III Diary Edition Special Limited Kit Limited-edition package includes premium, specially-finished digital compact camera, new image mode and exclusive accessories PARSIPPANY, NJ, January 9, 2023 - Ricoh Imaging Americas Corporation today announced the RICOH GR III Diary Edition Special Limited Kit. This package features the RICOH GR III premium digital compact camera with a metallic, warm-gray finish. Available in a limited quantity of only 2,000 units worldwide, it includes exclusive, specially-designed accessories including a leather finger strap, identical in color to the camera body; a ring cap and metallic hot shoe cover, both finished in a natural silver color; and a camera case made of unbleached sailcloth with a leather accent. The RICOH GR III Diary Edition debuts a new image-control mode that provides a negative-film finishing touch. This new mode, which will also be available for RICOH GR III and RICOH GR IIIx series models via firmware update, produces an exquisite balance between rich colors and the unique discoloration common in prints produced from negative film. Pricing and Availability The RICOH GR III Diary Edition Special Limited Kit will be available late January 2023 at www.us.ricoh-imaging.com for the manufacturer’s suggested retail price of $1,149.95. The RICOH GR III Diary Edition (camera body only, without the leather hand strap, ring cap, metallic hot shoe cover or the sailcloth case) is scheduled for availability in the spring of 2023. Main features of the RICOH GR III Diary Edition Special Limited Kit The RICOH GRIII Diary Edition camera body is treated with a metallic warm-gray finish; the metallic appearance and surface texture have been designed to reflect the camera’s reliability and quality, as well as to assure firm hold on the camera body. This finish also gives the camera an appearance that is it more than an imaging tool, with the warm color helping the camera blend more easily into daily life. The grip rubber has a dark-brown finish, complementing the camera body. When mounted, the ring cap and metallic hot shoe cover, both finished in natural silver, accentuate the warm-color camera body and enhance the sense of quality. The leather finger strap, in a color complementing the camera’s warm-gray finish, is included as an exclusive accessory for this limited-edition package. The strap’s well- conceived design and meticulous stitching have been created with utmost attention to every detail, enhancing the sense of exclusiveness. The case, made of unbleached sailcloth, is also included as an exclusive accessory. It comes with a leather belt that is identical to the finger strap. The sailcloth material was selected because its appearance will become richer and more attractive over the years of use. The camera features a new image-control mode that provides a negative-film finishing appearance.* Based on the visual effects possible only with negative film, this mode produces an exquisite balance between rich colors and the uniquely discolored prints resulting from using negative film. In another new feature, the camera displays the number of images captured each day, the total number of recorded images, and the firmware version just before its power is shut off.* When the camera’s power is turned off, the camera displays an original shut-down screen featuring the original, emboss-type product logo, against a background harmonizing a fabric-like texture and a color symbolizing the camera body finish. * These functions will be available for GR III- and GR IIIx-series models with the installation of function-expansion firmware (scheduled to be released following this package’s launch). Note: The camera’s other specifications are identical with those of the standard GR III model.

Press Release: Panasonic Announces Highly Anticipated LUMIX S5II and S5IIX at Consumer Electronics Show 2023 The S5II and S5IIX utilize Phase Detection Auto-Focus (PDAF), satisfying the demand for the feature in LUMIX mirrorless cameras Las Vegas, NV (January 4, 2023) – Panasonic is proud to announce two new hybrid full-frame mirrorless cameras, the LUMIX S5II and S5IIX, as the latest additions to its LUMIX S Series camera line-up. The LUMIX S5II and S5IIX are the first LUMIX mirrorless cameras to utilize Phase Detection Auto-Focus (PDAF) thanks to a newly developed 24.2-megapixel 35mm full-frame CMOS sensor and a new imaging engine. Developed under the L² Technology alliance formed by LEICA and LUMIX earlier this year, the new imaging engine provides high resolution, natural description, and approximately 2x higher-speed signal procession for high bit-rate video recording. To further the cameras’ PDAF capabilities and make them more dependable, Panasonic evolved the auto-focus system into Phase Hybrid Auto-Focus by increasing the AF points to 779 to significantly improve subject tracking. Once the S5II and S5IIX are locked on a subject, the auto-focus will continue to track the subject, even in adverse lighting conditions and when multiple objects are moving within the frame. Additionally, continuous AF during zooming*1, AF micro adjustments, and options to decrease the size of the AF area are available. The LUMIX S5II and S5IIX have a powerful image stabilization system for wide-ranging shooting conditions and situations. The Body I.S. (5-axis) in the LUMIX S5II and S5IIX i and the O.I.S. (Optical Image Stabilizer, 2-axis) from the LUMIX S Series lens were combined to create the 5-axis Dual I.S. 2, maximizing the correction power to allow 6.5-stop slower shutter speed*2. The 5-axis Dual I.S. 2 works for both photo and video recording, including 4K. In addition, Active I.S. has been added for even more stable video recording. Active I.S. optimizes the horizontal, vertical, and rotational correction ratios by determining the status of camera shake. As a result, the performance of the image stabilizer can account for a larger amount of camera shake at approximately 200%*3 compared to conventional image stabilization. This capability is highly beneficial in adverse situations, such as handheld filming or telephoto fixed-frame shots. The new imaging engine provides the LUMIX S5II and S5IIX with high video performance comparable to the LUMIX S1H. They provide 4:2:0 10-bit 6K (3:2) / 5.9K (16:9), unlimited 4:2:2 10-bit C4K/4K recording capability*4. With a new heat-dispersion mechanism, there is no limit on recording time to avoid overheating*5. HFR (High Frame Rate) in C4K/4K (48p), FHD (120p), Slow & Quick motion in C4K/4K(1-60fps) / FHD(1-180fps) are also available. The LUMIX S5II and S5IIX contain 14+ stop V-Log/V-Gamut capture to deliver a high dynamic range and broad colors. Plus, a REAL TIME LUT function is provided to enable color grading on the compatible video and photo in camera by applying the LUT(.VLT/.cube) saved in the SD memory card. Users can perform intended color grading on the spot without postproduction and share images online through social networking sites. This function can be used for livestreaming. Packing the essence of LUMIX S Series cameras into a compact, lightweight body, the LUMIX S5II and S5IIX have further evolved to meet the demands of all creators. The LUMIX S5II is $1,999.99 and will be available in January 2023. The LUMIX S5IIX is $2,199.99 and will be available in May 2023. 1. Professional-quality photo/video performance for unlimited expression In addition to the PDAF capabilities mentioned above, the LUMIX S5II and S5IIX provide: Dual Native ISO sensitivity, which minimizes noise generation by choosing an optimal circuit to use according to the sensitivity before gain processing. As a result, it allows a maximum ISO 51200 (Extended: 204800) high sensitivity recording. Increased capable of higher speed burst shooting at 9 (AFS) / 7 (AFC) fps with a mechanical shutter and 30 fps (AFS/AFC) with an electronic shutter in JPEG/RAW compared with LUMIX S5. 2. A variety of video functions and recording options Alongside the recording capability, new heat dispersion mechanism and 14+ stop V Log/V Gamut capture mentioned above, the LUMIX S5II and LUMIX S5IIX feature unique shooting options such as the 4K60p interval shooting and 4K HDR video recording. In response to requests from professional users, video assist functions such as Waveform Monitor, Vector Scope and Zebra Pattern are available. Some features offered on the LUMIX S1H and LUMX GH6, like System Frequency (24.00Hz), Synchro Scan, Fan mode and redesigned control panel, which enables quick selection of menu, are also available on the LUMIX S5II and S5IIX. 48kHz/24bit audio can be recorded using a built-in microphone and external microphone for realistic sound recording. The use of the external microphone and XLR microphone allows high-res 96kHz/24bit audio recording. The LUMIX S5IIX is capable of RAW video output and All-Intra, ProRes*8 recording on SSD. It also features wired*9/wireless IP streaming function and USB tethering. 3. Excellent operability and functions to minimize workflow for one man crew operation Building upon the functionality of the LUMIX S5, a wealth of options was added to the LUMIX S5II and S5IIX to provide users with a superior shooting experience. AWB Lock maintains the white balance set in auto. Sheer Overlay can now be used in Creative Video mode making it easy to fix the frame through footage sequence. Luminance level of 2100 Like (HLG) in Photo Style for video has an extended setting range from 64-940 to 0-1023, providing sufficient amount of color grading resistance. In addition to FHD it is now possible to output a 4K image with the live crop function. To support high precision focusing, the LUMIX S5II and S5IIX provide practical options for manual focusing. While focus is shifted with variable amount according to the rotation speed of the focus ring for non-linear setting, it is shifted with a designated amount according to the rotational quantum of the focus ring for linear setting. Sensitivity (amount of focus shift per rotational quantum) can be selected from 90 to 1080 degrees to enable intended focus operation. The MF Assist, which enables the focus point to be enlarged, is now available in both photo shooting and in video recording*10. The LUMIX S5II and S5IIX adopt a large, 3,680K-dot OLED (Organic Light-Emitting Diode) LVF (Live View Finder) that features a high magnification ratio of approx. 1.52x / 0.76x (35mm camera equivalent). A 3.0-inch free-angle touch-control monitor in 3:2 aspect with 1,840K-dot high resolution does not cause interference even when both the HDMI cable and USB cable are connected by adjusting the tilt/rotation angle of the monitor. There are improvements in external design, including new easy-to-operate 8-directional joystick and the drive dial with an increased setting position for 96-megapixel High Resolution Mode (JPEG/RAW). 4. Reliable quality and performance for professional use and connectivity Overheating is a fatal issue to continuous video recording, especially when the resolution and the frame rates are increased. The LUMIX S5II and S5IIX adopt a new heat dispersion mechanism that combines a small fan and high-efficiency heat sink. As a result, the LUMIX S5II and S5IIX achieve unlimited video recording time*11*12 and livestreaming*13 in C4K 60p while keeping the camera size compact. In case the camera stops while 4K video recording, the small fan operates separately to cool down the unit for quick recovery. To withstand heavy field use, the LUMIX S5II and S5IIX are composed of a magnesium alloy full die-cast front / rear frame and is splash-resistant*14 and dust-resistant. For the terminal, HDMI Type A is provided. Plus, a cable lock holder for the HDMI/USB cable is bundled to prevent issues such as unplugging on location. The LUMIX S5II and S5IIX support USB 3.2 Gen 2 for high-speed writing and readout. The LUMIX S5II and S5IIX are equipped with double card slots (UHS-II x 2). Users can choose the recording method from Relay Recording, Backup Recording, Allocation Recording. For the external microphone, a Φ3.5mm stereo jack and a headphone jack are provided. Wi-Fi 5 GHz (IEEE802.11ac)*15 and 2.4 GHz (IEEE802.11b/g/n) effectively provide a- secure and stable connection on smartphones, tablets, and other devices on location for smooth remote control. The transmission speed of photo/video data is also increased by using the 5 GHz band. Compatibility with Bluetooth 5.0 (called BLE: Bluetooth Low Energy) enables constant connection with a smartphone or tablet with minimum power consumption. The settings of LUMIX S5II and S5IIX camera can be copied and transmitted wirelessly to other LUMIX S5II and S5IIX cameras when using multiple LUMIX S5II and S5IIX cameras. The LUMIX Sync application for iOS/Android devices allows remote control of the camera using a smartphone or a tablet via easy wireless connection. In addition to wireless control via a Remote Shutter DMW-RS2 (sold separately), application software LUMIX Tether enables tethered shooting via USB. Users can control the camera by connecting it to a PC via USB. It lets them view the image on a large PC screen while shooting. The camera’s 2200mAh high-capacity battery DMW-BLK22 can be recharged either via AC or USB according to the users’ convenience. It also complies with USB PD (Power Delivery) when the corresponding Battery Charger DMW-BTC15 (sold separately) is used. Battery Grip DMW-BGS5 (sold separately) can be used in common with LUMIX S5. Dressed in an exceptional matte black profile, the LUMIX S5IIX boasts an exceptional sleek, stylish design while the S5II takes on the authentic look as the predecessor. 5. The best assortment of S PRO /S full-frame lenses The Panasonic LUMIX S Series boasts a total lineup of 14 lenses including new LUMIX S 14-28mm F4-5.6 MACRO (S-R1428) according to the purpose. Moreover, the L-Mount system provides the best assortment of full-frame lenses to choose from, for limitless spectrum of creative possibilities. Color shading correction helps improve image quality when other manufacturer’s lenses including old lenses are used with or without using a Mount Adaptor. Furthermore, LUMIX S5II and S5IIX memorize the name and its focal length of analog lenses such as anamorphic lenses or old lenses to provide suitable setting of camera’s in-body image stabilizer automatically when those lenses are used. 6. Future firmware update To enhance the performance of LUMIX S5II and S5IIX, the functions below will be available with future firmware update following the needs of customers. RAW data output using Software Upgrade Key DMW-SFU2 (S5II) Live View Composite (S5II) and more. *1 Conventional zoom lenses require firmware update to use Continuous AF during zooming. The firmware will be released on 10/Jan 2023, UTC 1:00. *2 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm when S-E70200 is used. Firmware must be updated to the latest version. *3 Compared with LUMIX S5. Focal length 20mm, when using S-R2060. *4 When the camera is used at recommended operating temperature 0-40 degrees C. *5 When [Thermal Management] is set to [STANDARD], recording stops once the continuous recording time exceeds 30 minutes. *6 When the camera is used at recommended operating temperature 0-40 degrees C. *7 6K and 5.9K at 30p/25p video recording stops once when continuous recording time exceeds 30 minutes if [Thermal Management] is set to [STANDARD] *8 Apple and ProRes are trademarks or registered trademarks of Apple Inc. in the United States and/or other countries. *9 Requires USB-LAN adaptor, sold separately. *10 Up to 60p. Does not work in Variable Frame Rate mode. *11 When the camera is used at recommended operating temperature 0-40 degrees C. *12 6K and 5.9K at 30p/25p video recording stops once when continuous recording time exceeds 30 minutes if [Thermal Management] is set to [STANDARD] *13 In the LUMIX S5IIX only *14 Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. *15 5GHz Wi-Fi is not available in some countries.

Press release: Introducing the OM SYSTEM OM-1 Interchangeable Lens Camera with a New Stacked BSI Live MOS Sensor and Cross Quad Pixel AF The New OM SYSTEM Flagship Model Revolutionizes Emerging Technology and Newly Developed Devices Bethlehem, PA, February 15, 2022 – OM Digital Solutions is pleased to announce the introduction of the OM SYSTEM OM-1: This Micro Four Thirds System standard interchangeable lens camera features a compact, lightweight design for superior mobility along with high image quality. It is scheduled to go on sale in early March 2022. As the OM SYSTEM flagship camera, this model will deliver a one-of-a-kind experience to customers, driving the desire for photographers to create. This interchangeable lens camera delivers inspiration in a lightweight design that users can take along anywhere to capture the precise photos they have in mind. The OM SYSTEM OM-1 is the culmination of new devices and cutting-edge digital technologies, delivering high image quality that goes beyond the expectation of the sensor size. It also features autofocus and sequential shooting performance that far surpasses conventional models, and dramatically improves basic performance. Computational photography technology has been incorporated, empowering the photographer to utilize such features as Live Composite and High Res Shot mode, without the need for advanced shooting techniques, special equipment, or skills, delivering a rich variety of expressive power for more photographic opportunities than ever before. Thanks to the superb mobility of the Micro Four Thirds system, the OM SYSTEM OM-1 can be taken anywhere at any time, allowing anyone to take advantage of its high performance to capture versatile images with high image quality. This is the next generation Micro Four Thirds camera brought to you by OM SYSTEM. MAIN FEATURES: 1. High image quality that goes beyond the expectations of the sensor size This model features a high-end compact, lightweight body unique to OM SYSTEM, including the new 20 Megapixel1 Stacked BSI Live MOS sensor, and the latest TruePic X image processor, which is three times faster than previous models. The OM SYSTEM OM-1 delivers high image quality that goes beyond the expectations of the sensor size. Not only does it take full advantage of high-resolution M.Zuiko Digital lens performance, delivering our highest ever resolution2, but new noise processing technology increases the maximum normal sensitivity to ISO 25600, and an expanded maximum sensitivity to ISO 102400. Furthermore, the dynamic range has been improved thanks to the latest image processing technology. These improvements deliver a richer range of tonal expressions than ever before, from shadows to highlights. The high-performance image stabilization in the OM SYSTEM OM-1 delivers up to 8.0 steps3 of compensation with 5-axis sync IS, and up to 7 steps4 with the body alone. The new Handheld Assist feature makes it easy to capture slow shutter speed effects that previously required a tripod. 2. Computational photography functions that empower the photographer to further expand their imaging expressions Photographic expressions that have traditionally required special equipment and a computer to composite images are available in the OM SYSTEM OM-1. Thanks to computational photography (advanced digital image processing) technology, these imaging features have been incorporated in this interchangeable lens camera at an early stage. The OM SYSTEM OM-1 uses a combination of the new TruePic X image processor, the new image sensor, and the latest digital technologies to make computational photography features better and even easier to use. When paired with high-performance M.Zuiko PRO lenses, the system makes it possible to capture a greater range of imaging expressions only possible with the OM SYSTEM OM-1. High-Res Shot The processing time has been significantly reduced. Handheld High-Res Shot mode takes approximately five seconds to merge. Popular for landscape photos due to the ability to capture high-resolution approximately 50 Megapixel images by merging multiple images; and Tripod High-Res Shot, which creates ultra-high-resolution approximately 80 Megapixel images. Composite processing technology reduces noise by approximately two steps for amazingly high pixel count and low noise. A dedicated button is also included on the camera to quickly switch between normal shooting and Handheld High-Res Shot/Tripod High Res Shot for improved usability. Live ND Create slow shutter speed effects as though you were using an ND filter up to ND64 (six steps) (ND2 - ND64). When LV Simulation is activated, you can check the slow shutter speed effects in the viewfinder and on the LCD monitor before shooting and create the same effects while using ultra-wide-angle lenses that cannot accommodate an ND filter. Live Composite In this setting, Lighten Composite is used to add only the brighter sections to the composite image to prevent the common problem of images that are too bright overall when shooting long exposures, resulting in beautiful photos with plenty of variation. This feature is now compatible with image stabilization and can be used during handheld shooting. Focus Stacking This feature alters the focus to capture and composite multiple shots for recording photos that are in focus from the foreground to background. The compositing time has been dramatically reduced for easier use. HDR Shooting Multiple images at differing exposures are merged to create one shot with a wide dynamic range, including highlights and shadows. 3. High-speed performance of newly developed autofocus and dramatically improved performance for maximum 50 fps5 sequential shooting with AF/AE tracking A quad-division photo diode configuration allows for On-chip Phase Detection in both vertical and horizontal directions. 1,053-point, all cross-type, Cross Quad Pixel AF is incorporated; designed to focus on various patterns of subjects across all pixels and the entire shooting range. The high-speed calculation capabilities of the new TruePic X processor and the new AF algorithm enable high-speed, high precision focusing on the subject no matter where it is in the frame. Furthermore, this model is equipped with AI Detection AF, which was developed using deep learning technology. In addition to greater than ever high-speed, high-precision subject recognition and tracking, this model can recognize formula cars, motorcycles, airplanes, helicopters, trains, and birds, as well as animals (dogs and cats). In addition to C-AF, this functionality is also supported with S-AF for shooting a wider variety of scenes. The detection precision, tracking performance, and responsiveness of Face Priority/Eye Priority AF have been improved significantly. There have also been exponential improvements to sequential shooting performance, reaching up to 50 fps blackout free AF/AE tracking at approximately 20.37 Megapixel, and up to 120 fps AF/AE locked ultra-high-speed sequential shooting. When using Pro Capture, which is designed for capturing shots that are not possible during normal shooting, you can enjoy sequential shooting up to 50 fps (AF/AE tracking) and up to 120 fps (AF/AE locked). 4. Camera body features enhanced dustproof and splashproof performance, along with a high-speed, high-resolution electronic viewfinder The dustproof and splashproof performance is achieved by incorporating sealing materials at the appropriate locations on the tough, lightweight magnesium alloy body, ensuring IP53 dustproof and splashproof protection class6, and freezeproof performance to -10°C. Because this model is compact, lightweight, and features dustproof and splashproof performance, it makes for a powerful ally when shooting in punishing environments. The high-performance EVF is equipped with approximately 5.76 million dot resolution, a viewfinder magnification of up to 1.65x, a display delay of 0.005 seconds7, and 120 fps high-speed display, to ensure optimal shooting comfort. Not only does it feature all the best facets of an optical viewfinder, but it also offers the advantages of a digital viewfinder, making it possible to view subjects and check exposure, even in dark locations. The menu screen configuration has been completely redesigned on the OM SYSTEM OM-1. Items have been split, merged, and reclassified, and descriptions have been simplified to make it easier to find the desired functions, and make changing settings simpler for first-time users. 5. Enhanced video functions for creators (10bit 4K 60p, Full HD 240p) Stable handheld video recording is possible thanks to a compact, lightweight body and industry-leading image stabilization. Creative video functions include 4K 60p for smooth, high-definition videos, and high-speed movie with Full HD videos at a maximum 240p. The camera also supports H.264 (8bit), H.265 (10bit), and Multi Frame Rate for recording video clips over 30 minutes in length. In addition to RAW data output up to 12 bit 4:4:4 to external devices for advanced post-production tasks, the OM SYSTEM OM-1 supports OM-Log for a greater level of freedom over imaging expressions thanks to color grading, which allows users to capture highlights and shadows without overexposing or underexposing shots. The new HLG (Hybrid Log Gamma)8 video picture mode has been added for easier HDR video recording. Other Features Reliable SSWF (Supersonic Wave Filter) dust reduction system that vibrates at a speed of more than 30,000 times per second to instantly remove dirt and dust from the image sensor Highly durable shutter unit that clears 400,000 shutter actuations (according to in-house testing conditions) Staggered layout UHS-II compatible dual SD card slots make it easier to remove recording media Five rating categories in the on-camera rating system Night view mode makes it possible to view subjects even in dark environments Starry Sky AF makes focusing on stars easier than ever Record shooting location information with minimal power drain (smartphone connection) Equipped with an independent AEL button and AF-ON button Pricing and Availability OM SYSTEM OM-1 (Body Only) Pricing: $2,199.99 USD; $2,799.99 CAD Approximate Availability date: Early March 2022 OM SYSTEM OM-1 Kit with M.Zuiko Digital ED 12-40mm F2.8 PRO II Pricing: $2,799.99 USD; $3,599.99 CAD Approximate Availability date: Early March 2022 Separately Available Accessories HLD-10, Power Battery Holder (sold separately) This power battery holder designed exclusively for the OM SYSTEM OM-1 offers the same controls in the vertical position as the horizontal position. It offers IP53 dustproof and splashproof construction when paired with the OM SYSTEM OM-1. When two BLX-1 Lithium-Ion Rechargeable Batteries in the camera and the HLD-10 are used together, approximately 1,000 shots (based on CIPA tests) can be captured. When attached to the OM SYSTEM OM-1, the BLX-1 Lithium-Ion Rechargeable Battery can be charged9 inside the HLD-10. Pricing: $349.99 USD; $449.99 CAD Approximate Availability date: Early March 2022 RM-WR1, Wireless Remote Control (sold separately) This wireless remote-control features IP5710 dustproof and splashproof construction, enabling remote shooting (communication range: within 5 m of the camera body) in any kind of environment, when paired with the OM SYSTEM OM-1. It enables remote shutter release, control of autofocus, image display control between still images and videos, as well as release lock during long exposures. This power saving design is achieved using Bluetooth® Low Energy communication. It can be used to start and stop video recording and connects with the included cable for wired remote use. The RM-WR1 can also be used as a wired remote control when connected using the cable included with Micro Four Thirds camera models equipped with a compatible remote cable terminal, such as the Olympus OM-D E-M1X and the Olympus OM-D E-M1 Mark III. Pricing: $99.99 USD; $129.99 CAD Approximate Availability date: Early March 2022 BLX-1 Lithium-Ion Rechargeable Battery (bundled/sold separately) This is a high-capacity, 2,280 mAh lithium-ion battery. It can be recharged approximately 500 times. Pricing: $99.99 USD; $129.99 CAD Approximate Availability date: Early March 2022 BCX-1 Battery Charger (sold separately)11 This dedicated charger can simultaneously charge two BLX-1 Lithium-Ion Rechargeable Batteries. Batteries are fully charged in approximately 150 minutes. Because the battery is compatible with the USB Power Delivery standard, it can be charged with a power bank (9V/3A output). Pricing: $149.99 USD; $189.99 CAD Approximate Availability date: Early March 2022 SBCX-1 Battery Charger (sold separately) BCX-1 battery charger bundled with one BLX-1 lithium-ion battery. Pricing: $219.99 USD; $279.99 CAD Approximate Availability date: Early March 2022 APPLICATIONS/SOFTWARE FOR PHOTOGRAPHY AND EDITING SUPPORT OM Image Share Smartphone App (OI.Share) This smartphone app is used to connect to the camera via Wi-Fi, transfer images and shooting data, and perform remote operations. On the OM SYSTEM OM-1, OI.Share can be used to update the firmware on the camera body and backup/restore camera settings. OM Workspace v2.0 Image Editing Software This image editing software includes advanced RAW processing and editing features. It boosts the abilities of the USB RAW Data Edit feature on the OM SYSTEM OM-1 and enables editing such as tone curve and Dehaze adjustments in addition to processing settings that can be applied on the camera. AI Noise Reduction has been added for RAW processing. When applied to RAW files captured on a supported camera12 for processing, it helps generate clearer images. Company names and product names contained in this release are trademarks or registered trademarks of their respective companies. Footnotes Number of effective pixels: Approx. 20.4 Megapixel. Total number of pixels: Approx. 22.9 Megapixel. As of 15.02 2022. On a comparison with OMDS interchangeable lens cameras. According to our in-house research. Lens used for 8.0 step image stabilization: M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO, focal length: f=150mm (35mm equivalent focal length: f=300mm), halfway release image stabilization OFF, frame rate: high speed, CIPA standard compliant, when correction is carried out on two axes (yaw/pitch) Lens used for body only 7.0 step image stabilization: M.Zuiko Digital ED 12-40mm F2.8 PRO, focal length: f=40mm (35mm equivalent focal length: f=80mm), CIPA standard compliant, when correction is carried out on two axes (yaw/pitch) When using a compatible lens. Please see product website for details. When paired with a dustproof and splashproof lens (according to lens standard). This does not apply during charging or HDMI connection. When 120 fps high-speed frame rate is selected. An HLG-compatible monitor is required for HDR video playback. The BLX-1 Lithium-Ion Rechargeable Battery cannot be charged in the HLD-10 alone. When using wireless connection. IP51 when using wired connection via cable. This product does not include F-7AC USB-AC Adapter, CB-USB13 USB Cable, or BLX-1 Lithium-Ion Rechargeable Battery. Please use the accessories included with the OM SYSTEM OM-1. Supported cameras: OM SYSTEM OM-1, E-M1 Mark II, E-M1 Mark III, E-M1X, E-M5 Mark III. Additional programs and supported data must be downloaded.