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  1. Press release: Canon Introduces RF24mm F1.8 Macro IS STM and RF15–30mm F4.5–6.3 IS STM - Two New Compact and Lightweight Wide-Angle RF-Mount Lenses Both Lenses Are Ideal for Entry Level and Photography Enthusiasts Looking for The Next Lens After The Standard Zoom MELVILLE, NY, July 12, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of two new RF-Mount lenses, the RF24mm F1.8 Macro IS STM and RF15-30mm F4.5-6.3 IS STM. The lenses are both high-value, compact and lightweight wide-angle additions to the RF-Mount family and pair perfectly with the complete lineup of EOS R cameras, including the newly announced Canon EOS R10 and EOS R7 cameras. The Canon RF24mm F1.8 Macro IS STM lens is a large-diameter, wide-angle fixed focal length lens designed for capturing bright and clear images with beautiful bokeh and macro capabilities to get even closer, both features not possible with a standard kit lens. Will Cadena, wedding and portrait photographer touts the focal length saying, "I love this lens! It helps give you the feeling you are right there in the action, and the focal length really directs your eye to the center of the frame." Thanks to the wide-angle of view and built-in STM motor that tracks focus with natural movement, the new RF24mm lens is optimized for video use, particularly vlogging and other social media uses. Additional Features of the RF24mm F1.8 Macro IS STM Lens Include: Fast F1.8 maximum aperture for great control over depth of field and bokeh, low-light shooting, and video recording, with fast and reliable autofocus. Excellent image quality: highlights include a UD (Ultra-low Dispersion) glass element, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Minimum focus distance of approx. 5.5 In./0.14 m; close-up magnification 0.5x at minimum focus distance. Optical image stabilization — up to 5.5 stops* of shake correction. Up to 6.5 stops Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Dedicated, programmable Control Ring with click-stop operation. Equivalent to approximately 38mm coverage when used on cameras with APS-C size image sensors. Impressively compact and light at only 0.6 lbs/270g. Circular (9 blades) aperture for beautiful, soft backgrounds. The Canon RF15-30mm F4.5-6.3 IS STM lens is an ultra wide-angle zoom lens designed for a variety of image-capturing moments such as dynamic landscapes and natural snapshots. Travel vlogger Juliana Broste (@TravelingJules) says that a wide-angle lens is her go to, "I’ve got options–whether I’m standing super close to my subject or backing up to get a sense of a place, I’m covered." Like the new RF24mm, this new lens has macro capabilities and produces images with beautiful bokeh, with the added flexibility of a zoom range. The RF15-30 is another excellent option for photographers looking to go beyond the standard zoom lens. "The RF15-30 F4.5-6.3 IS STM makes it easy to film handheld, so you can stay light on your feet and move about freely. So long shaky shots!" Travel Vlogger, Juliana Broste Additional Features of the Canon RF15-30mm F4.5-6.3 IS STM Lens Include: Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Excellent image quality: highlights include two UD (Ultra-low Dispersion) glass elements, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Optical Image Stabilization — up to 5.0 stops* of shake correction. Up to 7.0 stops of Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Minimum focus distance of approx. 11 in./0.28m (5.1 In./0.13m in manual focus at 15mm zoom position.) Canon STM (stepping motor) focus drive, especially suited for smooth, quiet video AF operation. Impressively compact and light — approx. 0.9 lbs./390g. Price & Availability The Canon RF24mm F1.8 Macro IS STM, and Canon RF15-30 F4.5-6.3 IS STM lenses are scheduled to be available in late August 2022 for an estimated retail price of $599.99 and $549.99, respectively**. * Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R, R5, and R3 cameras. ** Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
  2. Press release: The Canon RF100mm F2.8 L Macro IS USM lens is not only Canon’s first RF lens designed specifically for macro photography, but also the world’s first[1] medium telephoto macro lens with a maximum magnification of 1.4x. The new lens, designed for both advanced photo enthusiasts and professionals, takes macro photography expression to the next level with the introduction of a spherical aberration (SA) control ring. The SA control ring allows users to change the character and appearance of the bokeh and obtain a softer focus effect with a simple turning of the ring to the desired result. Additional features of the Canon RF100mm F2.8L Macro IS USM include: Optical Image Stabilizer with up to five stops of Shake Correction[2]. When combined with a camera featuring In-Body Image Stabilizer, up to eight stops of shake correction[3] is possible with coordinated operation of Optical and In-Body Image Stabilizer. Hybrid IS helps to compensate for angular and shift camera shake during macro shooting. High-speed, smooth and quiet auto focus with dual nano USM. Customizable control ring that allows photographers to adjust exposure compensation, shutter speed, aperture or ISO. Rugged Canon L-series dust and water-resistant design. The Canon RF100mm F2.8 L Macro IS USM, Canon RF400mm F2.8 L IS USM and Canon RF600mm F4L IS USM are scheduled to be available in July 2021 for an estimated retail price of $1,399.00, $11,999.00 and $12,999.00, respectively*. For more information, please visit usa.canon.com. * Specifications and availability are subject to change without notice. [1] As an autofocus interchangeable lens for full-frame mirrorless cameras. Canon survey as of April 14, 2021. [2] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R camera. [3] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R5 camera. Canon RF 100mm F2.8L Macro IS USM specifications Principal specifications Lens typePrime lens Max Format size - 35mm FF Focal length - 100 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F2.8 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 17 Groups - 13 Special elements / coatings - Super Spectra Coating Focus Minimum focus - 0.26 m (10.24″) Maximum magnification - 1.4× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 730 g (1.61 lb) Diameter - 82 mm (3.23″) Length - 148 mm (5.83″) Materials - Magnesium alloy Sealing - Yes Colour - Black Filter thread - 67 mm Hood supplied - Yes
  3. Press release: LOOK CLOSER: NIKON UNVEILS THE NEW NIKKOR Z MC 105mm f/2.8 VR S AND NIKKOR Z MC 50mm f/2.8, THE FIRST NIKON Z SERIES MICRO LENSES FOR MACRO PHOTOGRAPHY The Powerful NIKKOR Z MC 105mm f/2.8 VR S and the Compact NIKKOR Z MC 50mm f/2.8 Lenses Add Creative Versatility to the Expanding NIKKOR Z Lineup; Nikon also Announces Upcoming Release of Compact Primes in 2021 MELVILLE, NY (June 2, 2021) – Today, Nikon Inc. announced the NIKKOR Z MC 105mm f/2.8 VR S and NIKKOR Z MC 50mm f/2.8, the latest additions to the rapidly growing NIKKOR Z lens lineup for Nikon’s high-performance Z series mirrorless cameras. The premium NIKKOR Z MC 105mm and the compact NIKKOR Z MC 50mm are the first NIKKOR Z lenses to feature a 1:1 reproduction ratio, allowing users to get close to their subjects and fill the frame with edge-to-edge sharpness and incredible details. Whether photographing subtle intricacies of wildlife, wedding details, food and jewelry or capturing striking portraits with gorgeous bokeh, these new macro lenses deliver a fantastic combination of versatility and precision. “As the first native micro NIKKOR Z lenses, the NIKKOR Z MC 105mm and NIKKOR Z MC 50mm strengthen our expanding Z series lineup, adding yet another category of powerful optics,” said Jay Vannatter, Executive Vice President, Nikon Inc. “Together, both lenses represent a new category for the NIKKOR Z lineup, yet each have their own personalities and advantages that creators are bound to love.” These new NIKKOR Z lenses benefit from the Nikon Z mount, which features a large diameter and short flange focal distance to deliver superior optical performance and abundant light gathering abilities. The lenses render sharp images from edge-to-edge, suppress chromatic aberrations across the focusing range and virtually eliminate color bleeding and fringing typical of macro lenses. Users of either new lens can also take advantage of the focus peaking feature in the Z series cameras to easily acquire and maintain manual focus for macro shots with incredible depth of field. NIKKOR Z MC 105mm f/2.8 VR S: Hidden Worlds Revealed The NIKKOR Z MC 105mm f/2.8 VR S is a high-quality S-line lens1 engineered for a wide array of shooting styles and designed to deliver intense sharpness and beautiful bokeh. The lens’ 1:1 reproduction ratio resolves details missed by the human eye and can reproduce subjects at life size. With a versatile mid-telephoto focal length and fast f/2.8 maximum aperture, the NIKKOR Z MC 105mm f/2.8 VR S provides the benefits of two lenses in one, with the ability to capture elaborate details as well as striking portraits. Constructed with an optical formula designed for macro photography, the NIKKOR Z MC 105mm features a larger rear aspherical lens element to reduce field curvature from infinity to close-up. Additionally, the lens’ short minimum focusing distance of 0.96 feet (0.29m) allows for sharp images with a heavily blurred background, drawing in the viewers’ attention and adding scale when photographing small details. The NIKKOR Z MC 105mm’s Multi-Focus STM system affords consistently smooth, silent and accurate focus due to the customized autofocus algorithm, which accounts for minute distance changes that alter the effective aperture. The lens also includes a limiter switch to reduce the working range to a maximum of 1.6 feet (0.5m), in order to acquire focus efficiently and quickly. Furthermore, with a near-silent AF performance, the lens allows users to capture high-quality still images and videos without disturbing small creatures in the field. Equipped with 4.52 stops of Vibration Reduction, the NIKKOR Z MC 105mm makes it easy to shoot handheld and allows users to confidently capture tack-sharp images or videos of products, food or animals. The lens is also compatible with the in-body stabilization feature in the full-frame Z series mirrorless cameras, providing 5-axis VR. As part of the premium S-line, the NIKKOR Z MC 105mm f/2.8 VR S includes NANO Crystal and ARNEO Coatings to limit flare and ghosting effects, even with backlighting. This new lens combines useful controls, including a manual focus ring, lens function shortcut button, control ring and lens info panel with robust weather sealing for truly reliable performance in adverse conditions. Professional commercial photographer and Nikon Ambassador Joey Terrill was tasked with evaluating the new lens and capturing content prior to its public release. He was thoroughly impressed with its performance, stating, “The NIKKOR Z MC 105mm f/2.8 VR S is unquestionably the most exceptional lens I've ever used. The clarity, color fidelity, and breathtaking sharpness are present in every image. Pictures feel textural and dimensional while maintaining stunning subject accuracy. It is the perfect match for the extraordinary resolution and expansive dynamic range of the Z camera sensors, and the nuance from tone to tone feels as pure as photography can be. It's very likely this lens will be permanently affixed to my camera going forward.” NIKKOR Z MC 50mm f/2.8: Wherever You Go, Get Closer The NIKKOR Z MC 50mm f/2.8 is a small and lightweight micro lens designed for spontaneous street snapshots and capturing small details with stunning clarity. The lens sports a 1:1 reproduction ratio, and an extremely compact and lightweight design of merely 9.2 oz, making it a portable and comfortable option to carry around for all-day shooting. With a natural 50mm focal length, the NIKKOR Z MC 50mm f/2.8 takes advantage of ambient light to deliver beautiful images with a wider field of view, which is ideal for photographing up-close scenes of food, flowers or everyday snapshots. The 0.53 ft (0.16m) minimum focusing distance enables users to get closer to the action and amplify the separation between the subject, background, and foreground. Meanwhile, the NIKKOR Z MC 50mm’s large f/2.8 aperture affords gorgeous bokeh, fast shutter speeds and superior flexibility for shooting handheld, especially when paired with full-frame Nikon Z series cameras that feature IBIS. Equipped with stepping motors (STM) and a focus limiter switch, the NIKKOR Z MC 50mm delivers fast and reliable autofocus when shooting photos or videos in the field, such as capturing butterflies or the petals of a flower blowing in the wind. The NIKKOR Z MC 50mm f/2.8 sports a modern design with a variety of intuitive controls, including a lens barrel that integrates helpful visual indicators for focus distance and reproduction ratio. The lens also features a focus limiter switch to limit the AF search range for effortless capture, while the control ring can be assigned to a variety of functions. The lens is augmented with a fluorine coated front element to resist dirt and smudges, as well as a dust and drip resistant build for rugged reliability, making it an ideal travel lens to take everywhere. Furthermore, the NIKKOR Z MC 50mm is compatible with the ES-2 film digitizing adapter set, which can be screwed onto the front of the lens for digitizing 35mm film, expanding the creativity possibilities of the lens. Pricing and Availability The NIKKOR Z MC 105mm f/2.8 VR S and NIKKOR Z MC 50mm f/2.8 will be available in late June 2021 for suggested retail prices (SRP) of $999.95* and $649.95*, respectively. For more information about the latest Nikon products, including the new NIKKOR lenses and the entire Nikon Z series, please visit www.nikonusa.com.
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