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Press release: Announcing the M.Zuiko digital ED 90mm F3.5 macro IS pro lens See the unseen in macro photography with ultra-high-magnification from OM System Bethlehem, PA (February 8, 2023) – OM Digital Solutions Corporation is pleased to announce the M. Zuiko Digital ED 90mm F3.5 Macro IS PRO: the ultimate field macro lens for the seasoned professional and macro curious alike; a class-leading lens built by OM SYSTEM to provide an incredible outdoor macro photography experience. The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO Micro Four Thirds System standard interchangeable lens offers up to 2x magnification1, for ultra-high magnification shooting, more magnification than on any lens we’ve ever made. Increase that magnification up to 4x2 with the addition of the optional MC-20 2x teleconverter (sold separately) to capture an unseen world, invisible to the naked eye. The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO lens is equipped with an in-lens image stabilization system. When combined with a compatible camera body, 5-axis sync-IS is supported, delivering up to 7 steps3 of shutter speed compensation. The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO is the ideal telephoto lens for stress-free outdoor shooting of any kind, from nature to landscapes to macro, with IP534 dustproof and splashproof performance, and freezeproof protection down to 14°F (-10°C). And at just 453 grams5 this lens offers a compact, lightweight, versatile design, for worry-free photography in any environment. M.Zuiko Digital ED 90mm F3.5 Macro IS PRO KEY FEATURES High resolution macro lens Exceptional Magnification--Delivers 4x equivalent shooting when paired with the MC-20 2x teleconverter Autofocus without limits--High speed, high precision AF High performance 5-axis image stabilization Built to enable split-second macro shooting capabilities IP534 splashproof and dustproof performance Freezeproof down to 14°F Fluorine coating Weight: approx. 453 g5 (lens only) Available March 2023 Price: $1,499.99 U.S./ $2,049.99 CAD M.ZUIKO DIGITAL ED 90mm F3.5 MACRO IS PRO FEATURES & TECHNOLOGY DETAIL Maximum image magnification 2x 1, 4x 2 when paired with the optional MC-20 2x teleconverter, delivering flexibility for even the most extreme macro adventures The M.Zuiko Digital ED 90mm F3.5 Macro IS PRO is a lightweight, high-performance telephoto macro lens offering a maximum image magnification of 2x. The optional MC-20 2x teleconverter can also be attached, bringing maximum image magnification to 4x and allowing ultra-close-up shooting. Close-up shots of flowers, and even virtually microscopic objects such as the scales on a butterfly's wing are reproduced in stunning detail. In addition to these powerful close-up capabilities, the ED 90mm F3.5 Macro IS PRO can be used as a single-focal-length telephoto lens capable of capturing distant subjects with astonishing image clarity. It handles the transition from macro to telephoto seamlessly, allowing the user the versatility of shooting all day without having to worry about changing lenses. To ensure stable performance with good depiction for everything from close-up to standard distances, the M.Zuiko Digital ED 90mm F3.5 Macro IS PRO features an amazing 18 elements in 13 groups, including two Super ED lenses, four ED lenses, one Super HR lens, and one HR lens. This allows the lens to suppress the chromatic aberration often seen when shooting close-up, offering high-quality well-focused images of the primary subject. What's more, even defocused areas are beautifully depicted, with minimal color bleeding. The lens features ZERO (Zuiko Extra-low Reflection Optical) coating, which eliminates ghosts and flares for clear depictive performance even in difficult conditions such as backlit situations. This also provides effective suppression of spot flaring, a common occurrence with macro lenses. High-speed, high-precision AF across the entire range, even for ultra-high-magnification macro shooting Defying conventional wisdom that says that ultra-high magnification shooting with a macro lens requires manual focusing, the ED 90mm F3.5 Macro IS PRO allows autofocus to be used across the entire range from close-up photography to infinity, with a maximum magnification of 2x or 4x with a teleconverter attached. A floating inner focusing system with two focusing lens groups are driven independently for high-speed AF, delivering high-quality images. AF is available even for ultra-high-magnification shooting, so using the Focus Stacking function6, one of the features of OM SYSTEM interchangeable lens cameras, makes it easy to capture photos that are in focus across the subject, even for ultra-high-magnification macro shooting, and even when shooting handheld. Compatible with 5-axis Sync IS in up to 7 steps 3 The image stabilization mechanism in the lens and the camera body work together to achieve 5-axis sync IS, which delivers up to 7 steps of shutter speed compensation. Furthermore, the ED 90mm F3.5 Macro IS PRO features an acceleration sensor on the lens that precisely detects motion blur for correction of shift, which has a significant impact on macro shooting. No need to bring a tripod, the powerful image stabilization functionality allows the user the flexibility, even for handheld high-resolution photos. IP53 4 splash & dust proof capabilities with a fluorine coating for unbeatable all-weather performance Like the flagship OM-1 camera from OM SYSTEM, the ED 90mm F3.5 Macro IS PRO offers excellent IP53 splash & dust proof performance, as well as freeze-proof protection to -10°C, allowing the user to continue their adventures without worrying about their equipment, even in the harshest of outdoor environments. Smooth, scratch-and dirt-resistant fluorine coating is used on the front-most lens for easy removal of dust and dirt using a blower or cloth. Pair the M.Zuiko Digital ED 90mm F3.5 Macro IS PRO with an OM SYSTEM weather-sealed body (sold separately) for the greatest field macro photography system ever made. Other features Focus Limit Switch sets the focusing range to define focus limits to enable faster focusing when shooting, improving AF speed. Manual Focus Clutch mechanism allowing rapid transition from AF to manual focus. Also features a guide shooting magnification for use when shooting with manual focus. L-Fn (lens function) button is available on the side of the lens so users can change settings with a single operation using their thumb while holding the camera. Compact, lightweight versatile design at 453 g with a filter diameter of 62 mm, maximum diameter of 69.8 mm x overall length of 136 mm. 1 35mm equivalent: 4x 2 35mm equivalent: 8x 3 When 5-axis sync IS is used. CIPA guideline compliant. When correction is carried out on two axes (yaw and pitch), halfway release image stabilization: OFF, Camera body: OM-1 4 When paired with a splash & dust proof body. This does not apply during charging or HDMI connection 5 Lens only, excluding front and rear lens caps and lens hood 6 When paired with Focus Stacking compatible models

Press release: Panasonic Announces a New Compact and Lightweight Ultra Wide-Angle Zoom Lens with Macro Capability Las Vegas, NV (January 4, 2023) – Panasonic is pleased to introduce a new cost-effective ultra-wide-angle zoom lens, the LUMIX S 14-28mm F4-5.6 MACRO based on the L-Mount system. The LUMIX S Series offers three budget-friendly lenses including the LUMIX S 14-28mm F4-5.6 MACRO (S-R1428), LUMIX S 20-60mm F3.5-5.6 (S-R2060) and LUMIX S 70-300mm F4.5-5.6 MACRO O.I.S. (S-R70300) to cover 14mm ultra wide-angle to 300mm telephoto. All of these lenses achieve high optical performance and stunning mobility fit to LUMIX S5 series cameras for both photo and video. The LUMIX S 14-28mm F4-5.6 MACRO is comprised of 14 lens elements in 10 groups including one aspherical ED (Extra-Low Dispersion) lens, one aspherical lens, three ED (Extra-Low Dispersion) lenses and one UHR (Ultra High Refractive Index) lens. The use of aspherical lenses realizes both high descriptive performance and beautiful bokeh. The three ED lenses effectively suppress chromatic aberration. Despite its compact size and approximately 345g of light weight, the LUMIX S 14-28mm F4-5.6 MACRO boasts 0.25 (at 14mm) - 0.5x (at 28mm) macro capability. Taking advantage of the minimum focusing distance of 0.15m at entire zoom range, it can be used for close-up shots with beautiful bokeh. It is suitable for versatile situations including sweeping landscape shots in ultra-wide-angle of view. The LUMIX S 14-28mm F4-5.6 MACRO is capable of smooth, silent operation to work with the camera’s high-speed, high-precision AF system with the sensor drive at max 240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring. Focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees to enable intended focus operation¹. The LUMIX S 14-28mm F4-5.6 MACRO also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. The LUMIX S 14-28mm F4-5.6 MACRO and LUMIX S 20-60mm F3.5-5.6 lens feature a common overall length and position of control parts to provide practical advantages in use. The weight and the center of the gravity of these lenses is similar, making it easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. The rugged dust/splash-resistant² design withstands use under harsh conditions even at -10° Celsius for high mobility. A fluorine coating is applied to the front lens element to secure water/oil-repellency. An ND/PL filter with 77mm diameter can be attached. Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. The LUMIX S 14-28mm F4-5.6 MACRO will be available at valued channel partners for $799.99 at the end of March. Notes The maximum sensitivity differs by camera model, up to 1080 degrees on S5II, S5IIX and BS1H (as of January 2023). Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. L-Mount is a trademark or registered trademark of Leica Camera AG. Design and specifications are subject to change without notice.

Press release: Canon Introduces RF24mm F1.8 Macro IS STM and RF15–30mm F4.5–6.3 IS STM - Two New Compact and Lightweight Wide-Angle RF-Mount Lenses Both Lenses Are Ideal for Entry Level and Photography Enthusiasts Looking for The Next Lens After The Standard Zoom MELVILLE, NY, July 12, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of two new RF-Mount lenses, the RF24mm F1.8 Macro IS STM and RF15-30mm F4.5-6.3 IS STM. The lenses are both high-value, compact and lightweight wide-angle additions to the RF-Mount family and pair perfectly with the complete lineup of EOS R cameras, including the newly announced Canon EOS R10 and EOS R7 cameras. The Canon RF24mm F1.8 Macro IS STM lens is a large-diameter, wide-angle fixed focal length lens designed for capturing bright and clear images with beautiful bokeh and macro capabilities to get even closer, both features not possible with a standard kit lens. Will Cadena, wedding and portrait photographer touts the focal length saying, "I love this lens! It helps give you the feeling you are right there in the action, and the focal length really directs your eye to the center of the frame." Thanks to the wide-angle of view and built-in STM motor that tracks focus with natural movement, the new RF24mm lens is optimized for video use, particularly vlogging and other social media uses. Additional Features of the RF24mm F1.8 Macro IS STM Lens Include: Fast F1.8 maximum aperture for great control over depth of field and bokeh, low-light shooting, and video recording, with fast and reliable autofocus. Excellent image quality: highlights include a UD (Ultra-low Dispersion) glass element, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Minimum focus distance of approx. 5.5 In./0.14 m; close-up magnification 0.5x at minimum focus distance. Optical image stabilization — up to 5.5 stops* of shake correction. Up to 6.5 stops Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Dedicated, programmable Control Ring with click-stop operation. Equivalent to approximately 38mm coverage when used on cameras with APS-C size image sensors. Impressively compact and light at only 0.6 lbs/270g. Circular (9 blades) aperture for beautiful, soft backgrounds. The Canon RF15-30mm F4.5-6.3 IS STM lens is an ultra wide-angle zoom lens designed for a variety of image-capturing moments such as dynamic landscapes and natural snapshots. Travel vlogger Juliana Broste (@TravelingJules) says that a wide-angle lens is her go to, "I’ve got options–whether I’m standing super close to my subject or backing up to get a sense of a place, I’m covered." Like the new RF24mm, this new lens has macro capabilities and produces images with beautiful bokeh, with the added flexibility of a zoom range. The RF15-30 is another excellent option for photographers looking to go beyond the standard zoom lens. "The RF15-30 F4.5-6.3 IS STM makes it easy to film handheld, so you can stay light on your feet and move about freely. So long shaky shots!" Travel Vlogger, Juliana Broste Additional Features of the Canon RF15-30mm F4.5-6.3 IS STM Lens Include: Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Excellent image quality: highlights include two UD (Ultra-low Dispersion) glass elements, one aspheric element, and Canon SSC (Super Spectra Coating) to help minimize ghosting and flare. Optical Image Stabilization — up to 5.0 stops* of shake correction. Up to 7.0 stops of Coordinated IS when paired with EOS R series cameras featuring In-Body Image Stabilizer (IBIS). Equivalent to approximately 24–48mm coverage when used on cameras with APS-C size image sensors. Minimum focus distance of approx. 11 in./0.28m (5.1 In./0.13m in manual focus at 15mm zoom position.) Canon STM (stepping motor) focus drive, especially suited for smooth, quiet video AF operation. Impressively compact and light — approx. 0.9 lbs./390g. Price & Availability The Canon RF24mm F1.8 Macro IS STM, and Canon RF15-30 F4.5-6.3 IS STM lenses are scheduled to be available in late August 2022 for an estimated retail price of $599.99 and $549.99, respectively**. * Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R, R5, and R3 cameras. ** Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.

Press release: Ricoh Announces HD PENTAX-D FA MACRO 100mm F2.8ED AW Lens Macro lens for use with PENTAX digital SLR cameras features new optical design for greatly improved imaging power; Special-edition silver model to be available in a limited quantity of 300 units worldwide PARSIPPANY, NJ, October 19, 2022 -Ricoh Imaging Americas Corporation today announced the HD PENTAX-D FA MACRO 100mm F2.8ED AW lens—the first PENTAX macro lens to feature All Weather (AW) dustproof, weather-resistant construction. Incorporating a new optical design developed using the latest optical design technologies, the lens optimizes image resolution and contrast, even at open aperture, and delivers clear, high-quality images. When mounted on a dustproof, weather-resistant PENTAX digital SLR camera body, the new HD PENTAX-D FA MACRO 100mm F2.8ED AW lens creates a highly dependable, durable imaging system that performs superbly in demanding shooting conditions — such as snow, mist, rain, or in locations prone to splashing or spraying water. Despite the new optical design and AW construction, the new lens is nearly as compact as its predecessor (the smc PENTAX-D FA MACRO 100mm F2.8 WR). It features a new exterior design and incorporates the PENTAX-original Quick-Shift Focus System, enabling the photographer to instantly shift the focus mode from auto to manual after the subject has been captured in focus by the camera’s autofocus system. Pricing and Availability The HD PENTAX-D FA MACRO 100mm F2.8ED AW black lens will be available in late November 2022 at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets for the manufacturer’s suggested retail price of $549.95. In addition to the standard black model, the HD PENTAX-D FA MACRO 100mm F2.8ED AW lens will also be available in a special-edition silver model — limited to just 300 units worldwide. The special-edition silver model will be available in early November 2022 at www.us.ricoh-imaging.com for the manufacturer’s suggested retail price of $549.95. Main features of the HD PENTAX-D FA MACRO 100mmF2.8ED AW 1. Exceptional imaging performance made possible by the latest optical design technologies The lens incorporates one ED (Extra-low Dispersion) glass optical element and two Anomalous Dispersion glass optical elements to compensate for various aberrations and minimize the generation of the unwanted purple fringe effect. This is coupled with the high-grade, multi-layer HD (High Definition) Coating, which significantly reduces average reflectance in the visible ray spectrum to less than 50% compared to conventional models, and the innovative FREE (Fixed Rear Element Extension) focusing system. All together, these technologies effectively reduce the generation of flare and ghost images over the entire focus range — from minimum focusing distance to infinity — and deliver clear, high-quality images. The lens also provides life-size magnification in close-range shooting to capture dramatic, fine-detailed close-up images. 2. Dustproof, weather-resistant AW construction for exceptional outdoor shooting reliability Ready for adverse weather conditions, the lens features dustproof, weather-resistant AW (All Weather) construction for the first time in a PENTAX macro lens. This dependable construction prevents the intrusion of dust and moisture into the lens body, using six sealing parts to optimize airtight performance. When mounted on a dustproof, weather-resistant PENTAX digital SLR camera body, it creates a highly dependable, durable imaging system that performs superbly in demanding shooting conditions — such as snow, mist, rain, or in locations prone to splashing or spraying water. 3. Exclusive exterior design and outstanding operability The lens has an attractive, stylish appearance, with metallic exterior parts meticulously machined from high-grade aluminum. Its focus ring features the PENTAX-original Quick-Shift Focus System, which allows the photographer to instantly shift the focus mode from auto to manual after the subject has been captured in focus by the camera’s autofocus system. This single- action operation assures a smooth, comfortable focus-mode switching maneuver during manual- focus shooting for dramatically improved operability. 4. Compact, lightweight design for superb maneuverability Despite the improved imaging power made possible by the new optical design and outstanding AW construction, the lens is nearly as compact and lightweight as the smc PENTAX-D FA MACRO 100mm F2.8 WR (launched in December 2009), with outstanding weight distribution, ergonomics and maneuverability. 5. Other features A working distance of 5.1 inches (13 centimeters), at life-size magnification, to facilitate the shooting of typically uncooperative subjects, such as insects Individual serial number assigned to each lens: black model starts at 0000001, the silver model starts at 1000001 Circular diaphragm to produce a natural, beautiful bokeh (defocus) effect from open aperture to F5.6, while minimizing the streaking effect of point light sources SP (Super Protect)Coating applied to the front optical element to keep the front surface free of dust or stains

Press release: The Canon RF100mm F2.8 L Macro IS USM lens is not only Canon’s first RF lens designed specifically for macro photography, but also the world’s first[1] medium telephoto macro lens with a maximum magnification of 1.4x. The new lens, designed for both advanced photo enthusiasts and professionals, takes macro photography expression to the next level with the introduction of a spherical aberration (SA) control ring. The SA control ring allows users to change the character and appearance of the bokeh and obtain a softer focus effect with a simple turning of the ring to the desired result. Additional features of the Canon RF100mm F2.8L Macro IS USM include: Optical Image Stabilizer with up to five stops of Shake Correction[2]. When combined with a camera featuring In-Body Image Stabilizer, up to eight stops of shake correction[3] is possible with coordinated operation of Optical and In-Body Image Stabilizer. Hybrid IS helps to compensate for angular and shift camera shake during macro shooting. High-speed, smooth and quiet auto focus with dual nano USM. Customizable control ring that allows photographers to adjust exposure compensation, shutter speed, aperture or ISO. Rugged Canon L-series dust and water-resistant design. The Canon RF100mm F2.8 L Macro IS USM, Canon RF400mm F2.8 L IS USM and Canon RF600mm F4L IS USM are scheduled to be available in July 2021 for an estimated retail price of $1,399.00, $11,999.00 and $12,999.00, respectively*. For more information, please visit usa.canon.com. * Specifications and availability are subject to change without notice. [1] As an autofocus interchangeable lens for full-frame mirrorless cameras. Canon survey as of April 14, 2021. [2] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R camera. [3] Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS R5 camera. Canon RF 100mm F2.8L Macro IS USM specifications Principal specifications Lens typePrime lens Max Format size - 35mm FF Focal length - 100 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F2.8 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 17 Groups - 13 Special elements / coatings - Super Spectra Coating Focus Minimum focus - 0.26 m (10.24″) Maximum magnification - 1.4× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 730 g (1.61 lb) Diameter - 82 mm (3.23″) Length - 148 mm (5.83″) Materials - Magnesium alloy Sealing - Yes Colour - Black Filter thread - 67 mm Hood supplied - Yes