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  1. Press Release: Fujifilm Debuts X100VI Mirrorless Digital Camera X100VI’s iconic dial-based design and advanced technology includes new features for content creators of all types; special limited edition also announced in celebration of Fujifilm’s 90th anniversary. VALHALLA, N.Y., February 20, 2024 - FUJIFILM North America Corporation is pleased to officially announce the highly anticipated launch of FUJIFILM X100VI digital camera ("X100VI", pronounced X100 Six), the newest model in the popular X100 Series. X100VI offers outstanding image quality in a compact, lightweight body, and features Fujifilm’s legendary color reproduction technology, which is best experienced through its revered Film Simulation modes, a feature, users have come to expect from all Fujifilm digital cameras, along with In-Body Image Stabilization (IBIS) and enhanced video capabilities. “The viral popularity of our X100 Series cameras has shown us time and time again that making images is as tactile as it is technical,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging Division. “X100VI continues this tradition by bringing our most advanced imaging technology to an image-making experience that feels organic and familiar to creatives of all levels.” Product Features X-TransTM CMOS 5 HR and X-Processor 5 deliver high image quality and high performance. X100VI is equipped with the back-illuminated X-TransTM CMOS 5 HR sensor1 with approximately 40.2 megapixels. The sensor has an impressive pixel structure that allows light to be efficiently captured compared to prior X100 Series cameras. Additionally, ISO 125, which on the previous X100V model was only an extended sensitivity option, is now available natively on the X100VI. With its fixed, 23mmF2.0 lens, X100VI delivers sharp, high-resolution images. X100VI comes with 20 of Fujifilm’s popular Film Simulation modes, including the new REALA ACE mode, which applies a diverse range of distinctive tones to the user’s images. REALA ACE mode offers faithful color reproduction and high-contrast tonality, making it suitable for a wide variety of subjects and situations. The camera incorporates an impressive autofocus (AF) prediction algorithm for reliable focusing, even when recording continuously-moving subjects. X100VI uses the subject detection AF X-Processor 5 to accurately track a range of subjects. Built using deep-learning AI technology, it can detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects, and drones 2. Enhanced high performance to maximize X100VI’s range. X100VI is the first camera in the X100 Series to incorporate a 5-axis, in-body image stabilization function with up to 6.0 stops3, while generally maintaining the X100 Series' characteristic compact size and lightweight, only having increased in weight by 1.52 ounces over the previous model. The "Advanced Hybrid Viewfinder" allows the user to switch freely between the optical viewfinder (OVF) and the electronic viewfinder (EVF), pursuing the rangefinder style of photography that has been a hallmark of the X100 Series. The EVF is equipped with a high-resolution OLED panel with approximately 3.69 million dots, optimizing the immersive shooting experience. The "Electronic Range Finder" (ERF) function allows a small EVF to be simultaneously displayed on the OVF. Using this feature, the photographer can view either the entire frame or the area of critical focus, increasing the capabilities of a standard optical viewfinder. The ERF function is highly convenient, especially for street photography. X100VI is capable of 6.2K/30P movie recording, a first for the X100 Series. The camera is also equipped with a tracking AF function during movie recording to ensure high-quality content creation. X100VI offers an accessory-free, native Camera to Cloud integration for Adobe’s Frame.io, which allows users to wirelessly connect any X100VI to an active internet connection, authenticate it to Frame.io, and automatically upload photos and videos just moments after they are created. This can drastically reduce the amount of time needed to reach the end of any post-production workflow. X100VI is the latest in FUJIFILM‘s digital camera portfolio to integrate Frame.io’s Camera to Cloud technology, joining X-H2, X-H2S, and GFX100 II in offering the capability. Sophisticated, functional product design. As with the prior model, aluminum is used for the top and bottom surfaces of the X100VI body. Aluminum, which features a high degree of malleability, is pressed and machined for crisp, clean edges, and the surface is finely blasted for a smooth texture. In addition, anodized aluminum is used on the camera surface to produce a high-quality finish. X100VI’s ultra-thin tilt LCD monitor can be stored in a fully flat position, a design leveraged from the X100V. The stylish, integrated body design allows for a variety of shooting styles, from high to low angles. The shape of the grip has been fine-tuned to ensure a secure yet comfortable feel. The positions of the buttons on the back of X100VI have been designed to maximize ease of operation with the right hand, enabling extremely comfortable shooting while utilizing the viewfinder. Wide variety of compatible accessories enhance X100VI’s capabilities. Weather resistance is available for X100VI when the optional AR-X100 adapter ring (MSRP $49.99 USD/$50.00 CAD, available in silver and black) and the PRF-49 protection filter (MSRP $55.99 USD/$70.00 CAD) are used in conjunction with X100VI’s lens. This allows the user to continue making images in challenging weather conditions. Fujifilm’s optional LH-X100 lens hood (MSRP $139.99 USD/$100.00 CAD, available in black and silver) is also compatible with X100VI. In addition to being lightweight and precisely crafted from machined metal, the hood is cleverly designed not to obstruct the field of view when looking through the viewfinder, thus achieving light- shielding performance. Two separately offered FUJIFILM conversion lenses allow the user to change the focal length without changing the optical performance of X100VI, thereby enhancing the photographic field. WCL-X100 II (MSRP $349.95 USD/$450.00 CAD, available in silver and black) is a dedicated wide conversion lens that multiplies the fixed focal length by approximately 0.8x, converting it to 28mm (35mm format equivalent), while the TCL-X100 II (MSRP $349.95 USD/$450.00 CAD, available in silver and black) is a dedicated teleconversion lens for narrowing the field of view by multiplying the fixed focal length by approximately 1.4x, converting it to 50mm (35mm format equivalent). Adding the separatelt offered, LC-X100V genuine leather case (MSRP $79.99 USD/$100.00 CAD) ensures the X100VI can be carried in style. The battery and the user’s memory card can be inserted and removed from the camera without the need to remove the camera from this case. Limited Edition X100VI Units Also Announced To celebrate Fujifilm’s 90th anniversary year in 2024, a special Limited Edition of 1,934 X100VI cameras will be made available by Fujifilm, worldwide. The Limited Edition camera body is engraved with the corporate brand logo from Fujifilm’s founding in 1934, and each unit bears a unique serial number. These numbered X100VI units are packaged in a special, soft-release box that includes a special strap and Fujifilm history cards. The Limited Edition X100VI units will be available in extremely limited quantities and vary depending geographical location. Please contact your local Fujifilm sales and marketing company to explore the opportunity to purchase the item in your area. Pricing and Availability: X100VI is expected to be available from Fujifilm dealers early March 2024 at a Manufacturer’s Suggested Retail Price of $1,599.95 USD and $2,159.99 CAD. X100VI Limited Edition is expected to be available directly from Fujifilm commencing in late March 2024 at a Manufacturer’s Suggested Retail Price of $1,999.99 USD and $2,699.99 CAD. For more information about X100VI, please visit https://fujifilm-x.com/en-us/products/cameras/x100vi. 1 X-TransTM is a trademark or registered trademark of FUJIFILM Corporation. 2 Subjectdetectionsettingshouldbeon"Bird"todetectinsects,andon“Aircraft"todetectdrones. 3 CIPAcompliant,Pitch/yawdirection,whenEVF/LCDisused
  2. Press release: Fujifilm Launches FUJIFILM X-S20 Mirrorless Digital Camera High-Capacity Battery, High-Performance Autofocus, and Advanced Video-Recording Functions, a Powerful Story-Creation Tool Designed for the Active Content Creator VALHALLA, N.Y., May 24, 2023 – FUJIFILM North America Corporation announced today the launch of its FUJIFILM X-S20 mirrorless digital camera (X-S20). With a lightweight, compact form factor reminiscent of its predecessor, the FUJIFILM X-S10, X-S20 brings new features including AI-based subject-detection autofocus (AF), the capability to record 6.2K/30P video, and stream 4K/60P video natively through USB-C. “X-S20 is truly a dream camera for any content creator looking to take their photos and videos creation to the next level, but especially for the ones that are documenting their lives, traveling the world, or streaming their stories online.” said Lisa Baxt, marketing director, Electronic Imaging Division, FUJIFILM North America Corporation. “It offers premium image quality and advanced portability, catering to a variety of image creation styles ranging from casual self-portraits to full-fledged photography and videography. With content creators turning to digital cameras more than ever before, we are confident that X-S20 will be well received with users pushing long-form content to platforms, like Twitch, especially since no fees are required to unlock the feature.” Main features: High image quality and high-performance AF X-S20 is equipped with the back-illuminated 26.1MP sensor “X-Trans™ CMOS 4” and the high-speed image processing engine “X-Processor 5” to produce high-quality images while keeping power consumption lower than its predecessor model, X-S10. X-S20 features subject-detection AF developed with deep learning/artificial intelligence (AI) technology. In this case, AI is used to detect animals, birds, cars, motorcycles, bicycles, airplanes, trains, insects and drones. The evolved AF prediction algorithm enables stable focusing even in AF-C mode. 
 The AUTO mode, which automatically selects optimum settings according to scenes, is complemented with the new AUTO Subject Detection function, which automatically detects and tracks a subject while keeping it in focus, allowing the creator to produce high-quality stills and videos with ease. X-S20 comes with 19 Film Simulation modes including “Nostalgic Neg,” characterized by high saturation and soft tonality. Users can use Film Simulation presets, designed for various subject types and scenes to produce a photographic film look and feel. High-capacity battery and high-performance in-body image stabilization (IBIS) mechanism in a lightweight form factor X-S20 features the X-S Series’ signature large grip for reliable handheld stability, while 
keeping the body compact and lightweight, weighing in at just 1.08 lbs. (491g).1 
 The use of the high-capacity battery, NP-W235, has more than doubled the number of frames in Economy Mode to approximately 800 compared to that of the previous X-S10 model. X-S20 is equipped with a five-axis IBIS mechanism that offers up to 7.0-stops2, making it easy to create images or video hand-held, even at night or in low-light conditions. 
 X-S20 features a 2.36-million-dot Electronic Viewfinder (EVF) with 0.62x magnification as well as a 1.84-million-dot rear LCD monitor with a vari-angle structure that can be positioned in a range of angles, making self-portraits easy. The camera can be also combined with the FUJIFILM Tripod Grip, TG-BT1, for vlog production. 6.2K/30P video recording and other extensive video functions including the new Vlog Mode 
 X-S20 can record 6.2K/30P 4:2:2 10-bit video internally and supports extensive video 
functions that include capabilities, like hi-speed 1080/240P slow motion and 4K/60P streaming through USB-C. 
 X-S20 features F-Log2 for recording video in the expanded 13+ stop dynamic range for enriched tonality, adding freedom in post-production creativity. 
 When combined with an ATOMOS HDMI device, RAW video output from the X-S20 can be recorded as 12-bit Apple ProRes RAW at resolutions up to 6.2K and frame rates up to 29.97fps. When combined with Blackmagic Design Video Assist 12G, RAW video output from X-S20 can be recorded as Blackmagic RAW at resolutions up to 6.2K and frame rates up to 29.97fps. 
 X-S20 features a 3.5mm microphone / earphone jack for broad compatibility with today’s available audio tools, despite its compact and lightweight body. Furthermore, the new Vlog Mode has been introduced to facilitate Vlog production. A USB-Type C cable can connect the camera to a computer to use as a webcam without 
 the need for additional software3. Alternatively, content creators can utilize OBS with X- S20 to stream 4K/60P video directly from the camera to the online streaming platform of their choice. Film Simulation modes are available even during live streaming or online meetings. Image settings can be adjusted even while the camera is connected to a computer. Pricing and Availability: FUJIFILM X-S20 mirrorless digital camera body and camera body with lens kits will be available from authorized FUJIFILM dealers in the United States on or around June 29th, 2023. FUJIFILM X-S20 Mirrorless Camera Body in Black will be available at a manufacturer’s suggested retail price of $1,299.95 USD and $1,749.99 CAD. FUJIFILM X-S20 Mirrorless Camera Body in Black with the FUJINON XC15-45mmF3.5-5.6 OIS PZ Lens Kit will be available at a manufacturer’s suggested retail price of $1,399.95 USD and $1,899.99 CAD. FUJIFILM X-S20 Mirrorless Camera Body in Black with the FUJINON XF18-55mmF2.8-4 R LM OIS Lens Kit will be available at a manufacturer’s suggested retail price of $1,699.95 and $2,299.99 CAD. For more information, visit https://fujifilm-x.com/en-us/products/cameras/x-s20/. 1 Referenced weight includes supplied battery and memory card. 2 With FUJINON XF35mmF1.4R lens mounted. 3 4K output requires a 4K compatible monitor, a USB cable of USB 3.0 or greater, and supported software
  3. Press release: Fujifilm Bolsters its Flagship Camera Lineup with Launch of FUJIFILM GFX100 II Mirrorless Digital Camera VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation today announced the introduction of FUJIFILM GFX100 II digital camera (GFX100 II), a new flagship addition to the GFX System’s family of mirrorless digital cameras. Incorporating a 55mm large-format image sensor1 - which is nearly 1.7x larger than the 35mm image sensors found in full-frame cameras - GFX100 II produces images with broad dynamic range at a very shallow depth-of-field. GFX100 II includes a newly developed, 102-megapixel high-speed image sensor and Fujifilm’s latest 5th generation X-Processor 5 image processing engine, which doubles the signal readout speed compared to the current model2. This in turn provides unique benefits to image makers, especially in the areas of high-speed, continuous shutter mode, autofocus (AF) and video. “Imaging professionals rely on FUJIFILM GFX System cameras and lenses to take their bestimages to another level,” said Victor Ha, vice president, Electronic Imaging Division and Optical Device Division, FUJIFILM North America Corporation. “GFX100 II is another incredible design and engineering feat for Fujifilm. We’re incredibly excited to see the new creative heights that will be achieved with this camera when it gets into the hands of our photographers and filmmakers.” GFX100 II utilizes Fujifilm’s latest high-speed image sensor, along with its advanced image processing engine to deliver Artificial Intelligence (AI) based subject-detection autofocus (AF), which was most recently featured in the FUJIFILM X-H2S mirrorless digital camera. Developed with Deep Learning technology and updated with the latest prediction AF algorithm, GFX100 II now incorporates AI based subject-detection AF to quickly track and detect animals, birds, vehicles, and other fast-moving objects like insects and drones3, and it automatically keeps them in focus so that photographers can concentrate on framing their images and waiting for the perfect moment to make their image. Burst shooting performance has been increased from the current4 5.0 frames per second to 8.0 frames per second5, expanding the GFX100 II’s application across various genres, including fashion, commercial, landscape, sports, and photojournalism. An expanded buffer memory4 extends seamless burst capabilities for those once-in-a-lifetime moments. GFX100 II’s new sensor also provides enhanced capabilities for video production. The ability to internally record Apple ProRes 4:2:2, 10-bit video at 4K/60p and 8K/30p is a major first for GFX System cameras. With the use of an optional, third-party GF to PL lens adapter, multiple video recording formats can be natively accommodated on GFX100 II, making the FUJINON PREMISTA 35mm lens and Anamorphic (35mm) cinema lenses easily adaptable for various uses including cinematic applications. Additionally, GFX100 II supports three Apple ProRes codecs, i.e., Apple ProRes 422 HQ, Apple ProRes 422 and Apple ProRes 422 LT. When recording in Apple ProRes, the camera can also output h.264 and Apple ProRes 422 Proxy files, which can streamline workflows overall from production to post-production. GFX100 II also features Ethernet, HDMI Type A, and USB-C terminals for enhanced external device connectivity. Dual card slots support one CFExpressTM Type B and one SD card. CFExpressTM Type B cards are required to access the GFX100 II’s enhanced video performance features. Production workflows are additionally streamlined with the camera’s native, accessory free integration for Frame.io Camera to Cloud, which seamlessly delivers files directly to the cloud, and Atomos AirGluTM BT, which allows timecode on GFX100 II to be accurately jammed and synchronized across various compatible accessories, audio recorders, and other hardware and software products that are commonly used in video production. GFX100 II includes a total of 20 Film Simulation modes, including the new REALA ACE mode, which is based on Fujifilm’s color negative film, offering a neutral color reproduction suitable for all subject types. Additionally, Fujifilm’s innovation of the pixel structure has enabled the use of ISO80 as a standard sensitivity. When the sensor sensitivity is set at ISO80, the camera can make images with incredible dynamic range and noise levels that are lower than previous GFX100 and GFX100S models. The new sensor’s photosites have been optimized to increase light use efficiency at the sensor’s edges, thus improving both image quality at the edges of the photo, and AF accuracy over the previous, GFX100 and GFX100S models. Hardware enhancements include a five-axis, in-body image stabilization (IBIS) that provides up to 8-stops of image stabilization, as well as 1.0x viewfinder magnification, and a high- magnification, high-definition 9.44-million-dot EVF. The camera's new design also features a large, sub-LCD, tilted top panel, and a fashionably textured grip. Optional Accessories FUJIFILM VG-GFX II Vertical battery grip (VG-GFX II) accommodates two NP-W235 batteries for extended image- and video-making opportunities. FUJIFILM FAN-001 Cooling fan (FAN-001) allows for extended video filming in high temperatures. FUJIFILM EVF-TL1 EVF tilt adapter (EVF-TL1) provides diverse shooting angles while using the viewfinder. Pricing and Availability GFX100 II is expected to be available in early fall 2023 at a Manufacturer’s Suggested Retail Price of $7,499.95 USD and $10,124.99 CDN. The pricing for the optional accessories is expected to be as follows: VG-GFXII – $499.95 USD and $679.99 CDN FAN-001 – $199 USD and $260 CDN EVF-TL1 – $569 USD and $750 CDN For more information on FUJIFILM GFX100 II, please visit https://fujifilm-x.com/en- us/products/cameras/gfx100-ii/. 1 An image sensor measuring 55mm diagonally (43.8mmx32.9mm) with the area approximately 1.7 times that of a 35mm full-frame sensor. 2 Compared to Fujifilm’s X-Processor 4 sensor, offered in the FUJIFILM GFX100S digital camera. 3 GFX 100 II’s “Bird” setting can be used to detect insects andthe “Airplane” setting can be used to detect drones. 4 Compared to FUJIFILM GFX100S features 5 Whe nusing GFX 100 II’s mechanicalshutter
  4. Press release: Fujifilm Introduces FUJINON XF150-600mmF5.6-8 R LM OIS WR Lens Super-telephoto zoom lens offers premium image quality, lightweight design and outstanding speed Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation is pleased to introduce FUJINON XF150-600mmF5.6-8 R LM OIS WR telephoto zoom lens (XF150- 600mmF5.6-8 R LM OIS WR). Engineered for photographers who rely on extreme zoom capabilities, even in the most challenging photographic situations. From distant wildlife to sprawling landscape photography, XF150-600mmF5.6-8 R LM OIS WR is designed to create long-distance images with pinpoint accuracy. “The outstanding coverage that is achievable with this lens places a range of far- reaching subjects–including wildlife, nature, and landscape details–firmly within frame,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “An incredible focal range paired with fast, reliable autofocus, and a perfectly balanced, lightweight design removes barriers between photographers and their subjects, so their only limitation is their own creativity.” The lens consists of 24 lens elements in 17 groups including three extra-low dispersion (ED) elements and four Super ED elements, to deliver an advanced level of image resolution edge to edge across the entire zoom range. Covering 35mm equivalent focal lengths of 229mm – 914mm, image makers can extend the reach of XF150-600mmF5.6-8 R LM OIS WR through either FUJIFILM XF1.4X TC WR or FUJIFILM XF2X TC WR teleconverters. The lens’s longest focal length extends to 1200mm (35mm equivalent of 1828mm), closing distances in an instant. The fast autofocus system, driven by a linear motor, attains precise focus quickly and accurately, even in the super-telephoto range, where focusing can be difficult due to a shallow depth of field. Main XF150-600mmF5.6-8 R LM OIS WR Product Features: Fujifilm’s longest super-telephoto range delivers premium image quality HT-EBC coating, typically used on broadcast lenses, has been applied on all elements of XF150-600mmF5.6-8 R LM OIS WR, to achieve high transmittance and low reflectance despite containing 24 lens elements. Compatible with FUJIFILM XF2X TC WR and XF1.4X TC WR. XF2X TC WR - 300mm to 1200mm (35mm equivalent focal lengths of 457mm – 1828mm XF1.4 TC WR - 210mm to 900mm (35mm equivalent focal lengths of 315mm - 1350mm Rugged yet lightweight design to reduce user load, enabling extended shooting in a variety of situations XF150-600mmF5.6-8 R LM OIS WR weighs just 3.5 pounds (1605g)1 despite being a super-telephoto zoom reaching up to 600mm. Two super ED elements are used to keep the lens barrel small, while maintaining an advanced level of image-resolving performance. The use of an Inner Zoom system means the lens barrel maintains a constant length at every focal length. This results in a lightweight lens that zooms easily with no shift in weight distribution. The lens body is matte silver to mitigate temperature increase under even the most challenging wildlife, nature, and landscape photography environments. Magnesium alloy is used for the internal base frame that supports the lens structure to maintain durability, while keeping the overall lens weight low. The lens barrel is weather-sealed at 19 locations for dust and weather- resistance and the ability to operate at temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). 5-stop image stabilization mechanism XF150-600mmF5.6-8 R LM OIS WR features a high-precision sensor and control system to deliver up to 5-stops2 of optical image stabilization, making it easier than ever to make images at even the super-telephoto range. Diverse functions for fast and silent autofocus (AF) and easy AF operation XF150-600mmF5.6-8 R LM OIS WR uses the Inner Focus system, which drives the lens with a linear motor to achieve fast and silent AF. Focus is attained in as fast as 0.25 seconds,3 even in the hard-to-focus super-telephoto range. The Focus Preset function ensures the lens remembers the focus setting for a location pre-defined with the SET button4. Users can keep creating images without having to re-adjust focus on a targeted subject. The Focus Limiter allows users to restrict the lens AF range. This can effectively shorten AF time when photographing a subject that is 16 feet (5 meters) away or more. The Focus Control button is conveniently located at the front edge of the lens barrel4. The Focus Select switch may be used for added operability of AF and focus lock. 1 Without lens hood, lens cap, and tripod collar foot 2 Compliant with CIPA in pitch / yaw directions 3 AF speed measured at the telephoto end, using CIPA Guideline compliant measurement method, and when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and in High Performance Mode. The AF speed at the wide-angle end under the identical condition is approx. 0.15 seconds. 4 Fujifilm’s latest X Series digital camera firmware update must be downloaded to activate the lens Focus Preset function and the Focus Control button. An applicable firmware update for the FUJIFILM X-T4, FUJIFILM X-T3 and FUJIFILM X-S10 digital cameras will be forthcoming. Pricing and Availability FUJIFILM XF150-600mmF5.6-8 R LM OIS WR is expected to be available in early July 2022 at a Manufacturer’s Suggested Retail Price of $1,999 USD and $2,550 CAD. For more information on this lens, visit https://fujifilm-x.com/en-us/products/lenses/xf150- 600mmf56-8-r-lm-ois-wr/. Fujifilm XF 150-600mm F5.6-8 R LM OIS WR Specifications Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Fujifilm X Aperture Maximum aperture - F5.6–8 Minimum aperture - F22 Aperture ring - Yes Optics Elements - 24 Groups - 17 Special elements / coatings - 4 Super ED elements, 3 ED elements Focus Minimum focus - 2.40 m (94.49″) Autofocus - Yes Motor type - Linear Motor Full time manual - Unknown Focus method - Internal Focus notes - Inner Focus Distance scale - No DoF scale - No Focus distance limiter - >16ft Physical Weight - 1605 g (3.54 lb) Diameter - 99 mm (3.9″) Length - 315 mm (12.4″) Materials - Magnesium alloy Sealing - Yes Colour - matte silver Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - Yes
  5. Press release: Fujifilm Introduces the New FUJINON XF30mmF2.8 Macro Lens with a Minimum Focusing Distance of 3.94 in. (10cm) VALHALLA, N.Y., November 2, 2022 – FUJIFILM North America Corporation is pleased to announce the new FUJINON XF30mmF2.8 R LM WR lens (XF30mmF2.8 Macro), a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). XF30mmF2.8 Macro is designed for macro photography and features a 1:1 magnification ratio with a minimum focusing distance of just 3.94 in.¹ (10cm) from the sensor. “The ability to create dynamic, true 1:1 macro photography means photographers can enjoy tabletop photography, close-up commercial detail, and microscopic wildlife, among other genres,” said Victor Ha, vice president of Electronic Imaging and Optical Devices divisions, FUJIFILM North America Corporation. “The lens’ compact design and weather-resistance makes it possible to take maximum advantage of X Series’ portability, offering unconstrained creative experiences.” Enabling macro photography in a variety of applications XF30mmF2.8 Macro’s design consists of 11 elements in 9 groups (including 3 aspherical elements and 2 ED elements), controls various forms of aberration (including chromatic aberration, spherical aberration and field curvature) to deliver advanced image-resolving performance. The standard 30mm focal length (equivalent to 46mm in the 35mm film format), which is close to the human field-of-view, also makes it an ideal choice across portraiture and wedding photography, and other genres where a lens with a natural field-of- view is desired. Use of a linear motor and a compact lightweight design provides fast and accurate autofocus XF30mmF2.8 Macro lens uses the Inner Focus system, where the lens group is driven by a linear motor to achieve accurate focus in as fast as 0.02 seconds². The focusing operation is quiet and smooth even for close-up photography, which traditionally has required large movement of focusing elements. The linear motor’s advanced resolution capability ensures focusing accuracy even in macro photography with a very shallow depth-of-field. The design and engineering of XF30mmF2.8 Macro prioritizes a natural and compact form factor; the result is a lightweight lens weighing 6.88 ounces (195g) and measuring 2.74 in. (69.5mm) in length with a filter thread size of 43mm. Dust- and weather-resistant design capable of operating at low temperatures for advanced practical usability The lens barrel is sealed in 9 places to ensure consistent operation in temperatures as low as 14°F (-10°C), and dust- and weather-resistance. Pricing and Availability XF30mmF2.8 Macro is expected to be available in late November 2022, at a manufacturer’s suggested retail price of USD $599.95 (CDN $809.99). Notes ¹ This refers to distance from the sensor surface to the subject. The distance from the front lens element to the subject is .47 in. (1.2cm). ² Using applicable CIPA Guideline measurement methods, when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and using High Performance Mode.
  6. Press releise: Fujifilm Launches FUJINON XF8mm F3.5 R WR Lens Ultra-Wide Angle Prime Lens Offers Widest Focal Length in X Series Lineup VALHALLA, N.Y., May 24, 2023 - FUJIFILM North America Corporation today announced the launch of its FUJINON XF8mmF3.5 R WR Lens (XF 8mm F3.5). This lens, designed for photographers and content creators seeking an ultra-wide angle (UWA) solution, joins the XF lineup of interchangeable lenses for Fujifilm’s X Series of lightweight, compact mirrorless digital cameras. “XF8mm F3.5 is an incredibly compact, wide-angle lens that will help image makers unlock another way of creatively seeing the world,” said Lisa Baxt, marketing director, Electronic Imaging Division, FUJIFILM North America Corporation. “Its impressive wide angle of view and compact design makes it small enough to be an everyday carry item, which for photographers with specialties including landscape, architecture, or real estate is critical. We’re excited to see this lens become a must-have for everyone in the X Series family.” Main Features: FUJIFILM X Series’ widest-angle prime lens With an equivalent 35mm focal length of 12mm, XF8mmF3.5 offers the widest angle of view to date in Fujifilm’s family of X Mount lenses. Its staggering 121 degrees diagonally and 112 degrees horizontally makes it perfect for any image-making scenario that requires an especially wide field of vision. XF8mmF3.5 consists of 12 lens elements in nine groups, including three aspherical elements and two extra-low dispersion (ED) elements, thereby controlling lens distortion, spherical aberration and astigmatism to deliver advanced image-resolving performance. With XF8mmF3.5, the wide-angle lens’ characteristically short moving distance for the focusing lens is combined with the use of the Inner Focus system to achieve a fast autofocus (AF) speed as fast as 0.02 seconds1 to create dynamic action photography leveraging a full UWA perspective. As a wide-angle lens, which typically has greater-than- normal depth-of-field, its aperture can be stopped down to facilitate pan-focusing. Coupled with advanced image-resolving performance, the lens resolves all information in the frame with edge-to-edge clarity. The UWA lens depicts the content in intricate detail, e.g., tree branches and leaves in expansive wilderness or ornamental details on a building. Compact design means UWA, every day The lens’ lightweight, compact form factor provides portability, allowing users to enjoy UWA photography without being burdened with heavy or cumbersome equipment. The effective positioning of the aspherical and ED elements has enabled appropriate aberration correction and the compact and lightweight design at the same time, defying the typically large UWA lens form factor. It is just over 2 inches long, weighing approximately 7.6 ounces (215g), making it an easy everyday carry item in any photographer’s kit. Placing distortion-controlling aspherical elements at the front has effectively reduced its overall size and kept the filter thread size to the versatile 62mm, facilitating landscape photography, a popular genre for UWA lenses, and accommodating the use of a variety of filters. Dust and weather-resistant and capable of operating in low temperatures The lens barrel is weather-sealed at 10 locations to achieve dust and weather resistance and can operate in temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). The front lens element features a fluorine coating to repel water and offer protection against stains. With this added protection, users can create content virtually worry-free no matter the conditions. Pricing and Availability FUJINON XF8mmF3.5 R WR lens will be available on or around June 29, 2023 at a manufacturer’s suggested retail price of USD $799.95 and CAD $1,079.99. For more information, visit https://fujifilm-x.com/en-us/products/lenses/xf8mmf35-r-wr/. 1 Using an internal measurement method compliant with the CEPA guidelines when mounted on the mirrorless digital camera “FUJIFILM X-T4” with phase detection AF activated and the High Performance Mode turned ON
  7. Press release: New FUJINON GF55mmF1.7 R WR Lens is Designed to Inspire GFX System Content Creators of All Types VALHALLA, N.Y., September 12, 2023 – FUJIFILM North America Corporation announced today the launch of FUJINON GF55mmF1.7 R WR lens (GF55mmF1.7), a large-aperture prime lens offering a standard focal length of 55mm (an equivalent 35mm focal length of 44mm). Designed for a broad range of genres that include travel, street, and documentary, GF55mmF1.7 brings consistent optical quality to image makers, enabling them to deliver a wide range of photos and videos. GF55mmF1.7 features a high-speed F1.7 aperture, making it a great compliment to Fujifilm’s recently released GF80mmF1.7 R WR lens because of its similar aperture and comparatively wider focal length, with a field of view that is very similar to that of the human eye. This makes it ideal for a wide variety of applications, from intricate images with impeccable detail, to environmental portraits with wonderful balance between a subject and its out-of-focus background. “GF55mmF1.7 is designed to give image makers a versatile solution that lets them creatively shape images that make the most of our GFX System’s incredible dynamic range and unsurpassed image quality,” said Victor Ha, vice president, FUJIFILM North America Corporation, Electronic Imaging and Optical Device Divisions. “Being able to make images on a GFX System digital camera at F1.7 is incredibly special – bringing an unmatched quality to the images that are created, especially when it comes to the quality of the bokeh in the image’s out- of-focus areas. It’s truly a lens made for any GFX System user and one we believe should find a permanent place in every photographer’s camera bag.” Incorporating 14 lens elements in 10 groups, including aspherical and extra-low dispersion (ED) elements, GF55mmF1.7 achieves remarkable, image-resolving performance. The provided 11 diaphragm blades create rounded bokeh, even when the lens is stopped down. The advanced lens blade design effectively controls chromatic and spherical aberrations, providing soft, creamy bokeh and detailed imagery. Key Features: Versatile Shooting with Large Aperture 55mm normal focal length provides versatility across various genres. Large F1.7 maximum aperture allows for creative control over depth-of-field. Fast and Accurate Autofocus Combines a powerful direct current (DC) motor and a GMR sensor to ensure quick, precise and near-silent autofocus (AF). Corner-to-corner sharpness is maintained across the image, even at a shallow depth- of-field. Weather-Resistant Design Weather-Resistant seals are applied in nine places to prevent dust and water from affecting lens operation. Operates at temperatures as low as 14 degrees Fahrenheit (-10 degrees Celsius). Weighs just 1.72 lbs (780g) and measures just 3.9 inches (99.3mm). Pricing and Availability FUJINON GF55mmF1.7 R WR lens is expected to be available in early fall 2023 at a Manufacturer’s Suggested Retail Price of $2,299.95 USD and $3,099.99 CDN. For more information on FUJINON GF55mmF1.7, please visit https://fujifilm-x.com/en- us/products/lenses/gf55mmf17-r-wr/.
  8. Press Release: Fujifilm Introduces FUJIFILM X-T5 Mirrorless Digital Camera Delivering Fifth-Generation Image Sensor and Processing Technologies in a Compact and Lightweight Body VALHALLA, N.Y., November 2, 2022 -- FUJIFILM North America Corporation is pleased to announce the introduction of the FUJIFILM X-T5 digital camera (X-T5), the latest addition to Fujifilm’s innovative line of X Series, X-T mirrorless digital cameras. Fujifilm brings its fifth-generation imaging sensor and processing technology to X-T5 in a camera body that is more compact than each of its previous three X- T system camera models1. X-T5 is the latest X Series camera to feature Fujifilm’s new, powerful back-illuminated 40.2MP X-TransTM CMOS 5 HR imaging sensor and high-speed image processing engine, X-Processor 5. It also provides up to 7.0 Stops2 of 5-axis in-body image stabilization (IBIS) and features a 3.69-million-dot EVF viewfinder with 0.8x magnification, and dual SD-card slots, delivering the highest image quality and resolving performance in the history of the X Series. “X-T5 combines all the fan favorites in one body. This system offers IBIS in a compact and lightweight body – designed for portability which is at the core of our X-T system. We’re also reintroducing the 3-way tilt screen to create stills and video from any position,” said Masato Yamamoto, general manager, Imaging Solutions Division, FUJIFILM Corporation. “At Fujifilm, we continue to push the boundaries of camera technology with each new camera release. X-T5 is no exception – offering fantastic all-round performance for both stills and video.” Features of X-T5 include: Image quality and resolving performance The new 40.2MP back-illuminated X-Trans CMOS 5 HR Imaging Sensor, with a state-of-the-art image processing algorithm, delivers advanced image resolution without compromising the signal to noise (S/N) ratio. This image processing algorithm delivers outstanding results, packed with detail across the native ISO range, which with X-T5 extends to ISO 125. Additionally, the Pixel Shift Multi-Shot feature allows photographers to make 160MP, super high-resolution images, while Subject Detection autofocus (AF) - capable of detecting animals, birds and a variety of other common subjects-- combined with the auto white balance, will assist photographers of all levels with producing superb, high-quality images. X-T5 offers 19 Film Simulation modes, including “Nostalgic Neg.,” characterized by high saturation and soft tonality. Creators can use Film Simulation presets, which mimic photographic film, for various subject types and scenes. X-T5 supports the HEIF image format, which delivers 10-bit image quality in files up to 30% smaller than standard JPEGs. Hardware, design and operability that provides powerful support to users’ content creation X-T5’s in-body image stabilization (IBIS) system, works in five axes, combats all types of camera movement, and provides up to seven stops of compensation which can continuously freeze 20 frames in a single click of the shutter. The dedicated software “Pixel Shift Combiner” processes the captured frames to generate an image containing some 160 million pixels. A maximum electronic shutter speed of 1/180,000 sec is also now available for photographers wishing to freeze subjects moving at high speeds. The 1.84-million-dot, three-way tilting LCD makes it easy for users to create in vertical position or at waist level. The new sensor offers a high number of phase detection pixels for impressive AF-S focus on a high-frequency subject, providing accurate autofocusing in situations such as landscape photography and portraiture. Also, the AF prediction algorithm offers stable focusing in AF-C mode. Equipped with a high-magnification, 3.69-million-dot EVF with 0.8x magnification, the viewfinder delivers optimal suppression of parallax and distortion which typically occur when an eye position becomes displaced while using the viewfinder. The classic X Series design has been retained with dials for ISO, shutter speed and exposure compensation – quick and easy to set, even with the camera switched off. Weighing just 1.23 lbs. (557g) 3, X-T5 is 50g lighter than the prior FUJIFILM X-T4 digital camera model and is perfect for a wide variety of photographic genres from street / documentary photography, where mobility is a requirement, to landscape photography and portraiture, which require particularly high resolution. Portability coupled with the camera’s weather-resistant structure allow users to take X-T5 into nearly any weather conditions. Featuring extended video functions Offering powerful video functionality, movies can be recorded internally at up to 6.2K/30p in 4:2:2 10-bit color. In addition, the 4K HQ mode oversamples 6.2K footage for superior 4K output. X-T5 supports F-Log2, which records an expansive dynamic range of 13+ stops—a range wider than that provided by current F-Log-- for extremely broad post-production potential. When combined with an ATOMOS HDMI device, the RAW video output from X-T5 can be recorded as 12-bit Apple ProRes RAW at frame sizes up to 6.2K and frame rates up to 29.97fps. And when combined with Blackmagic Design Video Assist 12Gs, the RAW video output from the X-T5 can be recorded as Blackmagic RAW at frame sizes up to 6.2K and frame rates up to 29.97fps. Optional accessories MHG-XT5 hand grip (specifically designed for X-T5): This grip facilitates the users’ ability to hand-hold the camera when a large-aperture lens is mounted. The hand grip does not have to be removed to change a battery or SD card. In addition, the MHG-XT5 grip can be used as a plate compatible with the Arca-Swiss quick release system. Pricing and Availability X-T5 will be available in black and silver colors and is expected to be available in late November, at a manufacturer’s suggested retail price of $1699.95 USD Body Only USD ($2,299.99 CDN). X-T5 digital camera with lens kits featuring FUJINON XF18-55mmF2.8-4 R LM OIS and FUJINON XF16-80mmF4 R OIS WR will also be available at a manufacturer’s suggested retail pricing of $2099.95 ($2839.99 CDN) and $2199.95 ($2,969.99 CDN) respectively. 1 Compared to overall external dimensions of the FUJIFILM X-T2, FUJIFILM X-T3, and FUJIFILM X-T4 digital cameras 2 With FUJINON XF35mmF1.4 R lens mounted 3 Weight references includes battery and memory card
  9. Press release: TAMRON Announces Ultra-telephoto Zoom for FUJIFILM X-Mount 150-500mm F/5-6.7 Di III VC VXD (Model A057) Compact 750mm (full-frame equivalent) offers easy super telephoto shooting opportunities September 20, 2022, Commack, NY - Tamron announces the launch of the 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for FUJIFILM X-mount. The lens is will be on sale October 13, 2022 at $1499. However, due to the current global health crisis, the release date or product supply schedule could change. The 150-500mm F5-6.7 covers a full-frame equivalent focal length range of 225mm to 750mm, combining compact size with stunning image quality across the entire zoom range—from the center of the image to the edges. Photographers can now easily enjoy the benefits of ultra-telephoto photography with its easy-to-handle compact body. The new ultra-telephoto zoom is equipped with the VXD (Voice-coil eXtreme-torque Drive) precise and high-speed linear motor focus mechanism and TAMRON’s proprietary VC (Vibration Compensation) mechanism. At the 150mm end, the lens offers an MOD (Minimum Object Distance) of 23.6” for powerful and dramatic close-ups. PRODUCT HIGHLIGHTS 1. Compact 750mm equivalent¹ ultra-telephoto zoom lens Although it reaches the ultra-telephoto focal length equivalent of 750mm, the 150-500mm F5-6.7 is still quite compact in size with a length of just 8.3” and a maximum diameter of 93mm. Even when extended fully to the telephoto end, the length of the lens is only 11.2” so it can be used comfortably. The lens zooms from 150mm to 500mm by rotating the zoom ring through an arc of just 75° that enables rapid adjustment to the desired angle of view with minimal movement, avoiding missed opportunities and facilitating intuitive composition. 2. Amazing high image quality The optical construction features 25 elements in 16 groups. The generous and effective use of special lens elements including one XLD (eXtra Low Dispersion) element, five LD (Low Dispersion) elements, and two Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. And because the 150-500mm F5-6.7 is designed for full-frame mirrorless cameras, it delivers extremely high image quality and overall performance across the entire zoom range, in the center and from edge-to-edge. 3. VXD AF motor provides high speed, high precision, and excellent quietness The 150-500mm F5-6.7 features the VXD linear motor focus mechanism. VXD delivers high-speed and high-precision movement and ensures responsive performance. Additionally, the linear motor also reduces drive noise and vibrations produced during focusing (as compared to a conventional drive system), making it ideal for shooting both still photos and video in low-noise environments. 4. TAMRON’s acclaimed VC delivers excellent image stabilization The slim, compact 150-500mm F5-6.7 is equipped with TAMRON’s VC mechanism. The lens features a VC mode selection switch with three settings (Mode 1: Standard, Mode 2: Exclusively for Panning, and Mode 3: Framing Priority) so the ideal VC mode can be invoked to match shooting conditions. This functionality delivers excellent image stabilization performance, enabling efficient reduction of image blur caused by camera shake. 5. Telephoto-macro shooting unleashes excellent close-range shooting performance The 150-500mm F5-6.7 offers excellent close-up shooting capabilities for an ultra-telephoto lens. The MOD is 23.6” at the 150mm end and 70.9” at the 500mm telephoto end. The maximum magnification ratio at 150mm is exceptionally high at 1:3.1 (the full-frame equivalent of 1:2.1). Users can shoot powerful telephoto-macro images of subjects including flowers and insects while maintaining a reasonable shooting distance — closer than you can get with conventional ultra-telephoto zoom lenses. 6. Additional features for greater convenience Arca-Swiss compatible tripod mount with strap attachment holes included Lens hood with flexible, protective front portion Switch designed for ease of operation and handling FLEX ZOOM LOCK mechanism to support greater usability Equipped with an MF SPEED switch that is handy when focusing manually 7. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating delivers stunning clarity and contrast 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection Footnotes ¹ Full-frame equivalent focal length
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