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Press release: Fujifilm Announces FUJINON GF 35-70mm F4.5-5.6 WR Lens Valhalla, N.Y. – September 2, 2021 - FUJIFILM North America Corporation is pleased to announce the introduction of FUJINON GF35-70mmF4.5-5.6 WR lens (GF35- 70mm), an interchangeable lens for the FUJIFILM GFX System of large-format cameras. GF35-70mm is a compact and lightweight zoom lens, weighing approximately 13.7 ounces (390g), with outstanding image-resolving performance and focal length range. The highly portable form factor broadens the scope of applications for GFX System cameras equipped with a large format sensor*1. “GF35-70mm is a new concept, portable zoom for the GFX System, combining excellent versatility with mobility and portability,” says Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation’s Electronic Imaging Division. “It’s rugged, yet lightweight design is combined with its incredible adaptability to make it an invaluable part of any photographer’s gear.” Product features: Advanced versatility that covers the focal lengths required to capture day-to-day scenes GF35-70mm covers versatile focal lengths from 35mm in wide-angle to the standard 70mm (equivalent to 28mm-55mm in the 35mm film format) to cater to a wide range of photography situations, including landscape, portraiture and street photography. At 35cm, the lens features the second shortest minimum working distance among interchangeable lenses for the GFX System, enabling a close-up shot of a subject approximately 25cm from the front-most element of the lens. This means it has a broad shooting range, from the dynamic wide-angle framing to the standard framing style with a natural perspective. GF35-70mm consists of 11 elements, including one aspherical element and two extra-low dispersion (ED) elements, in nine groups. Its advanced image- resolving capability, with well-controlled spherical and chromatic aberrations, provides precise depiction of each scene. The most compact and lightest-weight body among GF lenses offering high- speed autofocus (AF) and advanced mobility GF35-70mm is optically designed to balance image quality with compact portability, weighing approximately 13.7 ounces (390g) and measuring 73.9mm (when retracted)*2) with the filter thread size of 62mm, an impressive achievement for a standard zoom designed for large-format sensor cameras. Even when mounted on the FUJIFILM GFX100S or FUJIFILM GFX50S II mirrorless digital cameras, the combined weight is less than 3 pounds (about 1,300g). The compact and lightweight focusing elements are driven with a stepping motor for fast and accurate AF performance, attaining focus on a subject nearly instantaneously to capture the perfect moment. Whisper-quiet AF makes it suitable not only for stills but also for video recording. The lens also supports the GFX System’s Face / Eye Detection AF modes. Fast and highly-accurate AF is achieved in as quickly as 0.13 seconds in near- silence for near-instantaneous focusing on the main subject’s face / eyes*3.This is particularly effective in portraiture that involves subject movements, permitting a momentary change in facial expressions to be captured. The lens is weather-resistant at 9 locations, and can be used with weather- resistant GFX System cameras in temperatures as low as 14°F (-10°C). The lens withstands rain even when it is mounted on the camera for hand-held shooting, providing shutter opportunities in the toughest of conditions. Support information This lens uses a manual retractable barrel structure. Before shooting, manually rotate the zoom ring to extend the barrel to the wide-angle 35mm position, which is the barrel’s default position. GF35-70mm is currently expected to be available late November, 2021, at a manufacturer’s suggested retail price of $999.95 USD ($1,250 CDN). For more information, please visit https://fujifilm-x.com/en-us/products/lenses/gf35-70mmf45-56- wr/. *1 A large-format camera contains an image sensor measuring 55mm diagonally (43.8mm x 32.9mm), with the area approx. 1.7 times that of a full-frame 35mm sensor *2 The lens measures approx. 96.4mm when fully extended. *3 When in the Phase Detection AF mode on the FUJIFILM GFX100S; Compliant with the CIPA guidelines Specifications Principal specifications Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 35–70 mm Image stabilization - No Lens mount - Fujifilm G Aperture Maximum aperture - F4.5–5.6 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 11 Groups - 9 Special elements / coatings - 1 aspherical + 2 ED Focus Minimum focus0.35 m (13.78″) Maximum magnification0.28× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 390 g (0.86 lb) Diameter - 85 mm (3.35″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 62 mm Hood supplied - Yes

Press release: TAMRON Announces the Development of the World's First Mirrorless Zoom Lens with a Maximum Wide-open Aperture of F2. A fast-aperture “travel zoom” with seamless zoom action from wide-angle through telephoto range. August 4, 2021, Commack, NY - Tamron announces the development of a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 35-150mm F/2-2.8 Di III VXD (Model A058). The lens is expected to launch in 2021. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for travel aimed at creating superb photographic works. By incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic texture. The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject. Originally developed software ‘TAMRON Lens Utility’ for lens function customization This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. (Functions of TAMRON Lens Utility) Focus Set Button settings A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a click Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button *The function of Focus Set Button can be cleared Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring Firmware update

Press release: Canon Introduces New RF14-35mm F4 L IS USM Lens Broadening Imaginative Possibilities For Still And Video MELVILLE, NY, June 29, 2021– Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF14-35mm F4 L IS USM lens. This dramatic new lens brings 14mm, ultra wide-angle coverage to full-frame EOS R-series users. On top of the ultra-wide capabilities, the 14-35mm zoom range is the broadest ever in a Canon wide-angle zoom for full-frame AF cameras. For many Canon users, one single lens can potentially handle all wide-angle needs, from vivid, creative ultra-wide imagery to traditional street photography. The new wide-angle lens is designed for use within the expanding family of EOS R full-frame mirrorless cameras, including the upcoming EOS R3, currently in development. Whether you capture stills, video, or like many creatives today – both – this new wide-angle lens from Canon can help elevate users’ content game when capturing images or video in a wide variety of situations, such as landscape, architecture, and travel. A compact overall design, and extremely modest overall weight of just 1.2 lbs. — along with excellent balance, during hand-held or even gimbal-mounted operation — add to RF14-35mm F4 L IS USM inviting character. A key feature, sure to appeal to many landscape and nature photographers, is this lens’s ability to accept conventional, 77mm screw-in filters. This is especially noteworthy on a lens for full-frame cameras with 14mm ultra-wide coverage. Additionally, the lens’s close-focusing capability is exceptional for an ultra-wide zoom of its type. Image Stabilization further enhances the RF14-35mm’s appeal for low-light still imagery, and for steady yet striking wide video footage. Up to 5.5 stopsi of optical Image Stabilization is built-in, and Coordinated IS with cameras such as the EOS R6 and EOS R5 delivers up to 7 stopsii of shake-correction. This can mean sharper hand-held images in low light, even at extremely slow shutter speeds. The Canon RF 14-35mm F4 L IS USM lens features a bright, constant f/4 maximum aperture, L-Series optical construction — highlighted by three UD-glass elements, and three Aspherical elements — and many of the company’s most advanced proprietary lens coatings, including Sub-wavelength Structure Coating (SWC) and Air Sphere Coating (ASC). These superb lens coatings help minimize ghosting and flaring. Lens placement and coatings are also optimized to help users get clear, high-contrast images, even when there is a bright light source either in, or immediately outside, the frame. Additional features of the Canon RF14-35mm F4 L IS USM include: Compact design — Approximately 1.2 lbs. in weight. Minimum focusing of 7.9 inches at all focal lengths and a maximum magnification of 0.38x at 35mm zoom setting. Optical Image Stabilizer with up to 5.5 stopsi of shake correction. Up to 7 stopsii of shake correction when paired with Canon EOS R series cameras that feature In-Body Image Stabilizer (IBIS). High speed, smooth and quiet autofocus with Canon’s Nano USM. Control Ring for direct setting changes of aperture, shutter speed, ISO speed and exposure compensation. Superb dust and weather-resistance on par with other Canon L-series lenses. Pricing and Availability The Canon RF14-35mm F4 L IS USM lens is scheduled to be available in August 2021 for an estimated retail price of $1,699.00*. For additional information, please visit usa.canon.com. *Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary. [i] Based on CIPA (Camera & Imaging Products Associations) standards. Testing performed at focal length of 35mm, using the EOS R camera. [ii] Based on CIPA (Camera & Imaging Products Associations) standards. Testing performed at focal length of 35mm, using the EOS R5 camera. Canon RF 14-35mm F4L IS USM specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 14–35 mm Image stabilization - Yes CIPA Image stabilization rating - 5.5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F4 Minimum aperture - F22 Number of diaphragm blades - 9 Optics Elements - 16 Groups- 12 Special elements / coatings3 UD + 3 aspherical elements, Super Spectra + Sub-wavelength Structure + Air Sphere coatings Focus Minimum focus - 0.20 m (7.87″) Maximum magnification - 0.38× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 540 g (1.19 lb) Diameter - 84 mm (3.31″) Length - 100 mm (3.94″) Materials - Magnesium alloy Sealing - Yes Colour - Black Zoom lock - No Filter thread - 77 mm Hood supplied - Yes Tripod collar - No

Press release: SIGMA 35mm F1.4 DG DN The evolution of a classic The 35mm F1.4 Art is reborn Exceptional optical performance Fast and quiet AF in a compact body Professional feature-set Superb optical performance and usability power up the most popular focal length. An "Art F1.4 35mm" reborn for mirrorless and empowered through SIGMA's technology to date. The existing 35mm F1.4 DG HSM | Art was SIGMA’s first GLOBAL VISION lens. Released in 2012, it set the standard for all of SIGMA’s subsequent Art-line lenses, and thanks to its exceptional image quality it is still the 35mm prime lens of choice for many professional photographers. Nine years on, the 35mm F1.4 has been redesigned from the ground up specifically for mirrorless cameras, and is the culmination of much of the optical design expertise and advanced production techniques gained over the past decade of GLOBAL VISION lens development. As with all of SIGMA’s lenses, the 35mm F1.4 DG DN | Art is built entirely at its sole factory in Aizu in Japan, where the standard of craftsmanship is of the highest level. As is true with all SIGMA lenses, class-leading optics are right at the heart of the design concept of this new 35mm F1.4 DG DN | Art. Despite being significantly smaller and lighter than the existing 35mm F1.4, it displays an outstanding level of sharpness right to the edges of the frame at all apertures, as well as exceptionally smooth and attractive bokeh and remarkably well-controlled optical aberrations. Designed exclusively for use with mirrorless cameras, the 35mm F1.4 DG DN | Art is light enough to feel perfectly balanced on a compact mirrorless camera, yet is packed with an array of professional features including ultra-fast AF, a de-clickable and lockable aperture ring and a customizable AFL button. This gives the lens operability and portability without compromise, making it as ideal for professional projects as it is for casual outings, and as well-suited to video as it is stills. SIGMA is delighted to introduce you to the new gold standard in wide-aperture 35mm primes. Key features 1. Exceptional optical performance Central to the design of the 35mm F1.4 DG DN | Art is its sophisticated optical performance, which is consistent with the development of all Art line lenses. The lens incorporates 15 elements in 11 groups. With two Special Low Dispersion (SLD) elements, an Extraordinary Low Dispersion (ELD) element, an ‘F’ Low Dispersion (FLD) element and two aspherical elements, and as well as other high-performance glass, the lens’ advanced optical construction utilizes SIGMA’s state-of-the-art optical design technology, minimizing all types of aberration including axial chromatic aberration, which cannot be corrected in-camera. In spite of having a very wide aperture of F1.4, the lens is able to control sagittal coma flare extremely well even wide open, stopping bright points of light from flaring out near the edges of the frame. This will be particularly appealing to night sky photographers. Owing to its 11 rounded diaphragm blades, the lens displays smooth, round bokeh so that out-of-focus areas are not distracting. This makes the 35mm F1.4 DG DN | Art well-suited to portraits, supported by its ultra-sharp image quality and minimal color bleeding. It also performs very well in backlit conditions thanks to SIGMA's anti-ghosting and anti-flare technology that it has cultivated through countless simulations and real-life testing in our many years of lens development. This keeps shots high contrast and free of excessive flare even when working in difficult light. 2. Fast and quiet AF in a compact body The focusing mechanism in the SIGMA 35mm F1.4 DG DN | Art features a stepping motor. This motor controls a focusing lens group composed of a single, lightweight element, which means AF is responsive and quiet, and is able to keep track of moving objects very effectively. Manual focusing is smooth and precise, but with the right amount of resistance for film-makers. Certainly, this lens has a focus mode switch on the body. The SIGMA 35mm F1.4 DG DN | Art wholly embraces the Art line concept, which is “designed with a focus on sophisticated optical performance”. This—paired with its advanced autofocus performance and the convenience of a compact size—makes for a lens that raises the standards. 3, Professional feature-set On the body of the SIGMA 35mm F1.4 DG DN | Art is an aperture ring that allows aperture to be controlled via the lens, or when set to Auto, using the camera. An aperture lock switch on the lens body allows the aperture ring to be locked in Auto so that it’s not accidentally knocked during shooting. A big plus for film-makers, the aperture ring can be de-clicked, allowing users to seamlessly adjust exposure. Also on the lens barrel is a focus mode switch and an AFL button, which can be customized to a desired function from within the camera menu (depending on the model). The switch is ergonomically positioned to be controlled by the thumb during use. A petal type lens hood is included in the box, which helps reduce flare and offers the lens added protection if dropped. The hood has a lock mechanism that keeps it attached securely to the lens, and its rubberized grip makes it quick and easy to attach and remove. On top of this impressive array of features and elegant exterior, the body of the 35mm F1.4 DG DN | Art offers an exceptional level of durability that helps it withstand long-term professional use as well as individual operating parts that give a good fit to the hand. The dust and splash proof structure provides sealing on buttons and along joins between constituent parts, and there’s a rubber gasket around the mount. There’s also a water and oil repellent coating applied to the front element ensures that photographers can rely on it in any conditions. Additional features Lens construction: 15 elements in 11 groups, with 1 FLD, 1 ELD, 2 SLD and 2 aspherical elements Internal focusing Compatible with high-speed autofocus Stepping motor Compatible with lens-based optical correction * Function available on supported cameras only. Available corrections may vary depending on the camera model. Super Multi-Layer Coating Water and oil repellent coating (front element) Aperture Ring Aperture Ring Click Switch Aperture Ring Lock Switch *When turned ON at the position A, the aperture ring is locked at A. When turned ON at a position other than A, it is locked within the range between the maximum to minimum apertures and will not engage at the position A. AFL button Focus Mode Switch Support DMF, AF+MF Dust and splash proof structure Petal type hood with lock Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system "A1" 11-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship To learn more about SIGMA's craftsmanship, please visit SIGMA website at www.sigma-global.com/en/about/craftsmanship Key specifications The figures below are for L-mount Lens construction: 11 groups, 15 elements (1 FLD, 1 ELD, 2 SLD and 2 aspherical lens) Angle of view: 63.4 ° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F16 Minimum focusing distance: 30 cm / 11.8 in. Maximum magnification ratio: 1:5.4 Filter size: φ67 mm Dimensions (Maximum Diameter × Length): φ75.5 mm × 109.5 mm / φ3.0 in × 4.3 in Weight: 645 g / 22.8 oz