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  1. Press release: TAMRON Announces the Launch of the World's [1] First Mirrorless Zoom Lens with a Maximum Wide-Open Aperture of F2 Fast-Aperture 35-150mm F2-2.8 “Travel Zoom” Covers Wide-Angle Through Telephoto Range and Features New Function Customization 35-150mm F/2-2.8 Di III VXD (Model A058) September 29, 2021, Commack, NY - Tamron USA, Inc. announces the launch date of the 35-150mm F/2-2.8 Di III VXD (Model A058), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras on October 28, 2021, at $1899. Due to the current global health crisis, the release date or product supply schedule could change. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for trips aimed at creating photographic works. In addition, by incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic convenience. This lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing your position from the subject. Proprietary software tool TAMRON Lens Utility™ for lens function customization This lens is compatible with the new TAMRON Lens Utility software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated using computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable[2]. Users can customize the functions and update the firmware through the lens. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. Functions of TAMRON Lens Utility l Custom Switch settings A-B Focus: Set 2 focus positions (A and B) and make the focus shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a single press of the Focus Set Button Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body *The function of Focus Set Button can be cleared l Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring l Firmware update PRODUCT HIGHLIGHTS 1. The world's first F2-2.8 fast-aperture zoom lens The new 35-150mm F2-2.8 features a fast maximum aperture of F2 at the 35 mm focal length, compared to the typical F2.8 fast-aperture zoom lenses. This lens enables you to achieve enhanced, beautiful bokeh style even on the wide-angle end of the lens's focal range. The faster F2 aperture allows use of higher shutter speeds and lower ISO settings, so users enjoy less potential camera shake and reduce high-ISO image noise. 2. Versatile zoom range provides seamless shooting from wide-angle 35mm to telephoto 150mm The 35mm to 150mm zoom range of the new Model A058 is ideal for travel photography because you can do so much with just one lens. You can capture snapshots at the wide angle of 35mm or standard angle of 50mm, close-up portraits at 85mm and telephoto shots at 150mm. The responsive zoom ring enables you to continue shooting as you shift from wide to telephoto seamlessly and smoothly without changing lenses—which is convenient for video as well as still photography. 3. Outstanding optical performance throughout the zoom range Thanks to the latest optical design featuring four LD (Low Dispersion) and three GM (Glass Molded Aspherical) lens elements optimally arranged, the 35-150mm F2-2.8 provides superior optical performance throughout the entire zoom range. Even when used with today’s extra-high-resolution digital cameras, it consistently achieves high image quality to the edges of the frame and reduces onion ring bokeh (concentric circles) while presenting a beautiful, soft bokeh style that is achieved only by fast apertures. The versatile zoom range enables photographers to express themselves freely while capturing images focal lengths they are familiar with, including 35mm, 50mm (considered “normal” or standard), 85mm (mid-telephoto length commonly used for portraits), 100 mm or 135 mm, as well as the maximum 150mm tele focal length—and any focal length in between. It’s like six lenses in one! 4. Fast, quiet VXD linear motor mechanism for high-speed and high-precision autofocus The lens's AF drive uses the linear motor focus mechanism VXD. The high-speed, high-precision AF provides the lens with superior responsiveness to the photographer’s actions, delivering stable and reliable focusing even with fast-aperture lenses, from the MOD (Minimum Object Distance) to infinity. The 35-150mm F2-2.8 offers excellent focus tracking of moving objects so you are ready for those important moments. Additionally, the focus motor is quiet, so it is ideal for shooting both still images and video in situations that demand low noise. 5. Superior close-focusing capability with an MOD of 0.33m (13 in) at the wide end for creative close-ups 6. Compact body with 35-150mm zoom range and fast F2 maximum aperture 7. New design provides enhanced grip and greater intuitive operation 8. Moisture-Resistant Construction, Fluorine Coating, and hood with locking mechanism for greater convenience 9. Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF [1] Among the zoom lenses for Sony E-mount full-frame mirrorless cameras (As of August 2021: TAMRON) [2] TAMRON Connection Cable (USB Type-A to Type-C) sold separately. Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 35–150 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F2–2.8 Minimum aperture - F16–22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 21 Groups - 15 Focus Minimum focus - 0.33 m (12.99″) Maximum magnification - 0.17× Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1165 g (2.57 lb) Diameter - 89 mm (3.5″) Length - 158 mm (6.22″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No
  2. RF-S 18–45mm F4.5–6.3 RF-S 18–150mm F3.5–6.3 Press Release: Time To Level Up: Canon Announces EOS R7 and EOS R10, the First EOS R-Series Cameras with APS-C Imaging Sensors New RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM Standard Zoom Lenses Also Announced MELVILLE, NY, May 24, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the launch of the new EOS R7 and EOS R10 camera bodies, Canon’s first EOS R-series models with smaller-size APS-C imaging sensor. Ideal for hobbyists and general photography enthusiasts, the EOS R7 is the quintessential camera to take your photography to the next level. It is a powerful camera choice for those seeking an upgrade to their travel and vacation photos or to capture life-long family memories while opening a new world of creative and professional possibilities. The EOS R10 is perfect for content creators looking for a camera option to capture high-quality action videos and images of sports, wildlife, and motorsports. As the market share leader for mirrorless cameras in the United States during Q1 of 20221, Canon looks to solidify their position with the addition of new offerings within the EOS R lineup. EOS R7 and EOS R10 provide enhanced video functions and accessories, such as the new multifunction shoe with EOS R7, while still maintaining a high-level ease of use. With a robust mirrorless system at their core, these cameras provide users with a powerful telephoto reach through both still image and video due to the 1.6x crop factor that comes with APS-C sensor cameras. In addition to its compact size and ease of use, the EOS R7 and EOS R10 also feature: 32 million pixels (EOS R7) and 24 million pixels (EOS R10), APS-C size image sensor Autofocus (AF): subject detection inherited from EOS R3 Up to 15 frames per second (FPS) mechanical shutter First Canon APS-C camera with up to 7.0 stops Coordinated Image Stabilization Dual memory card slots (EOS R7 only) Full width 4K video recording at 60p (EOS R7 only), 30p and 24p Record each clip over thirty (30) minutes2 Up to 30FPS with electronic shutter (EOS R7 only) Dust and moisture resistant (EOS R7 only) In-body image stabilization (EOS R7 only) Alongside the camera bodies, Canon will release new RF-S lenses – a series of RF-mount lenses that are optimized for the smaller APS-C sensor size of the new EOS R camera system. Marked as the RF-S18-45mm F4.5-6.3 IS STM and RF-S18-150mm F3.5-6.3 IS STM lenses, these will be the standard zoom lenses for the EOS R7 and EOS R10 cameras. The RF-S 18-45mm provides an 18-45mm focal length, but users will experience a field of view equivalent to 29-72mm lens coverage on a full-frame camera. The RF-S18-150mm lens is a longer-range standard zoom, equivalent to 29-240mm lens coverage on a full frame. While ideal for the new EOS R10 and EOS R7 APS-C sized sensor bodies, these lenses can be used for any R-series camera. Price & Availability The Canon EOS R10 camera body will be available for an estimated retail price of $979.993. The Canon RF-S18-45mm F4.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,099.003. The Canon RF-S18-150mm F3.5-6.3 IS STM lens with the EOS R10 will have an estimated retail price of $1,379.003. The Canon EOS R7 camera body will be available for an estimated retail price $1,499.003. The Canon RF-S18-150mm lens F3.5-6.3 IS STM with the EOS R7 will have an estimated retail price of $1,899.003. The RF-S18-150mm F3.5-6.3 IS STM lens will be available for an estimated retail price $479.003, while the RF-S18-45mm F4.5-6.3 IS STM lens will have an estimated retail price of $299.993. All products will be available in late 2022. For more information, please visit usa.canon.com. 1 Source: The NPD Group/Retail Tracking Service, U.S., Jan. - March 2022 combined. 2 Video may stop due to battery level, card capacity, or internal temperature. 3 Specifications, availability and prices are subject to change without notice. Actual prices are set by individual dealers and may vary.
  3. Press release: TAMRON Announces Ultra-telephoto Zoom for FUJIFILM X-Mount 150-500mm F/5-6.7 Di III VC VXD (Model A057) Compact 750mm (full-frame equivalent) offers easy super telephoto shooting opportunities September 20, 2022, Commack, NY - Tamron announces the launch of the 150-500mm F/5-6.7 Di III VC VXD (Model A057), an ultra-telephoto zoom lens for FUJIFILM X-mount. The lens is will be on sale October 13, 2022 at $1499. However, due to the current global health crisis, the release date or product supply schedule could change. The 150-500mm F5-6.7 covers a full-frame equivalent focal length range of 225mm to 750mm, combining compact size with stunning image quality across the entire zoom range—from the center of the image to the edges. Photographers can now easily enjoy the benefits of ultra-telephoto photography with its easy-to-handle compact body. The new ultra-telephoto zoom is equipped with the VXD (Voice-coil eXtreme-torque Drive) precise and high-speed linear motor focus mechanism and TAMRON’s proprietary VC (Vibration Compensation) mechanism. At the 150mm end, the lens offers an MOD (Minimum Object Distance) of 23.6” for powerful and dramatic close-ups. PRODUCT HIGHLIGHTS 1. Compact 750mm equivalent¹ ultra-telephoto zoom lens Although it reaches the ultra-telephoto focal length equivalent of 750mm, the 150-500mm F5-6.7 is still quite compact in size with a length of just 8.3” and a maximum diameter of 93mm. Even when extended fully to the telephoto end, the length of the lens is only 11.2” so it can be used comfortably. The lens zooms from 150mm to 500mm by rotating the zoom ring through an arc of just 75° that enables rapid adjustment to the desired angle of view with minimal movement, avoiding missed opportunities and facilitating intuitive composition. 2. Amazing high image quality The optical construction features 25 elements in 16 groups. The generous and effective use of special lens elements including one XLD (eXtra Low Dispersion) element, five LD (Low Dispersion) elements, and two Hybrid Aspherical lens elements thoroughly controls aberrations including axial chromatic aberrations. And because the 150-500mm F5-6.7 is designed for full-frame mirrorless cameras, it delivers extremely high image quality and overall performance across the entire zoom range, in the center and from edge-to-edge. 3. VXD AF motor provides high speed, high precision, and excellent quietness The 150-500mm F5-6.7 features the VXD linear motor focus mechanism. VXD delivers high-speed and high-precision movement and ensures responsive performance. Additionally, the linear motor also reduces drive noise and vibrations produced during focusing (as compared to a conventional drive system), making it ideal for shooting both still photos and video in low-noise environments. 4. TAMRON’s acclaimed VC delivers excellent image stabilization The slim, compact 150-500mm F5-6.7 is equipped with TAMRON’s VC mechanism. The lens features a VC mode selection switch with three settings (Mode 1: Standard, Mode 2: Exclusively for Panning, and Mode 3: Framing Priority) so the ideal VC mode can be invoked to match shooting conditions. This functionality delivers excellent image stabilization performance, enabling efficient reduction of image blur caused by camera shake. 5. Telephoto-macro shooting unleashes excellent close-range shooting performance The 150-500mm F5-6.7 offers excellent close-up shooting capabilities for an ultra-telephoto lens. The MOD is 23.6” at the 150mm end and 70.9” at the 500mm telephoto end. The maximum magnification ratio at 150mm is exceptionally high at 1:3.1 (the full-frame equivalent of 1:2.1). Users can shoot powerful telephoto-macro images of subjects including flowers and insects while maintaining a reasonable shooting distance — closer than you can get with conventional ultra-telephoto zoom lenses. 6. Additional features for greater convenience Arca-Swiss compatible tripod mount with strap attachment holes included Lens hood with flexible, protective front portion Switch designed for ease of operation and handling FLEX ZOOM LOCK mechanism to support greater usability Equipped with an MF SPEED switch that is handy when focusing manually 7. BBAR-G2 (Broad-Band Anti-Reflection Generation 2) Coating delivers stunning clarity and contrast 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection Footnotes ¹ Full-frame equivalent focal length
  4. Press release: Fujifilm Introduces FUJINON XF150-600mmF5.6-8 R LM OIS WR Lens Super-telephoto zoom lens offers premium image quality, lightweight design and outstanding speed Valhalla, N.Y., May 31, 2022 – FUJIFILM North America Corporation is pleased to introduce FUJINON XF150-600mmF5.6-8 R LM OIS WR telephoto zoom lens (XF150- 600mmF5.6-8 R LM OIS WR). Engineered for photographers who rely on extreme zoom capabilities, even in the most challenging photographic situations. From distant wildlife to sprawling landscape photography, XF150-600mmF5.6-8 R LM OIS WR is designed to create long-distance images with pinpoint accuracy. “The outstanding coverage that is achievable with this lens places a range of far- reaching subjects–including wildlife, nature, and landscape details–firmly within frame,” said Victor Ha, vice president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America Corporation. “An incredible focal range paired with fast, reliable autofocus, and a perfectly balanced, lightweight design removes barriers between photographers and their subjects, so their only limitation is their own creativity.” The lens consists of 24 lens elements in 17 groups including three extra-low dispersion (ED) elements and four Super ED elements, to deliver an advanced level of image resolution edge to edge across the entire zoom range. Covering 35mm equivalent focal lengths of 229mm – 914mm, image makers can extend the reach of XF150-600mmF5.6-8 R LM OIS WR through either FUJIFILM XF1.4X TC WR or FUJIFILM XF2X TC WR teleconverters. The lens’s longest focal length extends to 1200mm (35mm equivalent of 1828mm), closing distances in an instant. The fast autofocus system, driven by a linear motor, attains precise focus quickly and accurately, even in the super-telephoto range, where focusing can be difficult due to a shallow depth of field. Main XF150-600mmF5.6-8 R LM OIS WR Product Features: Fujifilm’s longest super-telephoto range delivers premium image quality HT-EBC coating, typically used on broadcast lenses, has been applied on all elements of XF150-600mmF5.6-8 R LM OIS WR, to achieve high transmittance and low reflectance despite containing 24 lens elements. Compatible with FUJIFILM XF2X TC WR and XF1.4X TC WR. XF2X TC WR - 300mm to 1200mm (35mm equivalent focal lengths of 457mm – 1828mm XF1.4 TC WR - 210mm to 900mm (35mm equivalent focal lengths of 315mm - 1350mm Rugged yet lightweight design to reduce user load, enabling extended shooting in a variety of situations XF150-600mmF5.6-8 R LM OIS WR weighs just 3.5 pounds (1605g)1 despite being a super-telephoto zoom reaching up to 600mm. Two super ED elements are used to keep the lens barrel small, while maintaining an advanced level of image-resolving performance. The use of an Inner Zoom system means the lens barrel maintains a constant length at every focal length. This results in a lightweight lens that zooms easily with no shift in weight distribution. The lens body is matte silver to mitigate temperature increase under even the most challenging wildlife, nature, and landscape photography environments. Magnesium alloy is used for the internal base frame that supports the lens structure to maintain durability, while keeping the overall lens weight low. The lens barrel is weather-sealed at 19 locations for dust and weather- resistance and the ability to operate at temperatures down to 14 degrees Fahrenheit (-10 degrees Celsius). 5-stop image stabilization mechanism XF150-600mmF5.6-8 R LM OIS WR features a high-precision sensor and control system to deliver up to 5-stops2 of optical image stabilization, making it easier than ever to make images at even the super-telephoto range. Diverse functions for fast and silent autofocus (AF) and easy AF operation XF150-600mmF5.6-8 R LM OIS WR uses the Inner Focus system, which drives the lens with a linear motor to achieve fast and silent AF. Focus is attained in as fast as 0.25 seconds,3 even in the hard-to-focus super-telephoto range. The Focus Preset function ensures the lens remembers the focus setting for a location pre-defined with the SET button4. Users can keep creating images without having to re-adjust focus on a targeted subject. The Focus Limiter allows users to restrict the lens AF range. This can effectively shorten AF time when photographing a subject that is 16 feet (5 meters) away or more. The Focus Control button is conveniently located at the front edge of the lens barrel4. The Focus Select switch may be used for added operability of AF and focus lock. 1 Without lens hood, lens cap, and tripod collar foot 2 Compliant with CIPA in pitch / yaw directions 3 AF speed measured at the telephoto end, using CIPA Guideline compliant measurement method, and when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and in High Performance Mode. The AF speed at the wide-angle end under the identical condition is approx. 0.15 seconds. 4 Fujifilm’s latest X Series digital camera firmware update must be downloaded to activate the lens Focus Preset function and the Focus Control button. An applicable firmware update for the FUJIFILM X-T4, FUJIFILM X-T3 and FUJIFILM X-S10 digital cameras will be forthcoming. Pricing and Availability FUJIFILM XF150-600mmF5.6-8 R LM OIS WR is expected to be available in early July 2022 at a Manufacturer’s Suggested Retail Price of $1,999 USD and $2,550 CAD. For more information on this lens, visit https://fujifilm-x.com/en-us/products/lenses/xf150- 600mmf56-8-r-lm-ois-wr/. Fujifilm XF 150-600mm F5.6-8 R LM OIS WR Specifications Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 5 stop(s) Lens mount - Fujifilm X Aperture Maximum aperture - F5.6–8 Minimum aperture - F22 Aperture ring - Yes Optics Elements - 24 Groups - 17 Special elements / coatings - 4 Super ED elements, 3 ED elements Focus Minimum focus - 2.40 m (94.49″) Autofocus - Yes Motor type - Linear Motor Full time manual - Unknown Focus method - Internal Focus notes - Inner Focus Distance scale - No DoF scale - No Focus distance limiter - >16ft Physical Weight - 1605 g (3.54 lb) Diameter - 99 mm (3.9″) Length - 315 mm (12.4″) Materials - Magnesium alloy Sealing - Yes Colour - matte silver Zoom method - Rotary (internal) Power zoom - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - Yes
  5. Press releases: Introducing A "New Classic" Standard Zoom Lens and the World's Most Compact, Lightweight1 Telephoto Zoom Lens Available with both lenses Reliable weather-resistant performance for stress-free shooting even in punishing environments Advanced IP53 dustproof and splashproof performance, and freezeproof performance to 14°F Both lenses clear the IPX3 and higher splashproof tests, far exceeding the conventional IPX1 rating, as well as dustproof tests. Both feature IP53 dustproof and splashproof performance for peace of mind in even more punishing conditions. They can also function in low-temperature environments down to 14°F, and pairing these lenses with a dustproof, splashproof, and freezeproof camera body makes it possible to continue shooting in punishing environments such as rain, snow, and even dusty environments with peace of mind. Fluorine coating added In addition to water, oil, and dust repellent performance, the fluorine coating on the front-most lens reduces friction. Both lenses can easily be cleaned with a blower or cloth when dirty, allowing users to continue shooting immediately. MAIN FEATURES: M.Zuiko Digital ED 12-40mm F2.8 PRO II Further improved high image quality and a compact, lightweight design in a standard zoom lens with a fixed maximum aperture of F2.8 Optical design with 14 elements in nine groups for excellent resolution across the entire zoom range This model uses an optical design with 14 elements in nine groups (one EDA lens, two aspherical lenses, one DSA lens, two ED lenses, one HD lens, two HR lenses) with four aspherical lenses including a DSA lens effectively placed to achieve a compact, lightweight form and superior depictive performance expected of an M.Zuiko PRO lens. Effectively compensating for aberrations that occur when zooming, results in high resolution from the center to the edges of the frame across the entire zoom range, from wide-angle 24mm equivalent to mid-telephoto 80mm equivalent1. This high-performance lens fully utilizes the high image quality performance of the camera body when using High Res Shot mode. Clearer, sharper imaging than ever before The latest manufacturing techniques suppress surface scattering on aspherical lenses, significantly reducing flares compared to conventional products, resulting in clearer depictive performance. Optimal placement of coating, including ZERO (Zuiko Extra-low Reflection Optical) coating, improves resistance in backlit situations. PRICING & AVAILABILITY: M.Zuiko Digital ED 12-40mm F2.8 PRO II $999.99 USD; $1,299.99 CAD Availability date: Early March 2022 BUNDLED ACCESSORIES: LH-66D Lens Hood This lens hood is designed exclusively for the M.Zuiko Digital ED 12-40mm F2.8 PRO and M.Zuiko Digital ED 12-40mm F2.8 PRO II. It reduces unwanted light entering the lens in backlit scenes and protects the lens. MAIN FEATURES: M.Zuiko Digital ED 40-150mm F4.0 PRO The world's most compact, lightweight1 and high image quality telephoto zoom lens Excellent resolution across the entire zoom range from 80mm to 300mm [full-frame equiv.] This lens uses the same fundamental structure as the M.Zuiko Digital ED 40-150mm F2.8 PRO, which is well known for its high resolution, and incorporates an optical design with 15 elements in nine groups (two ED lenses, one Super ED lens, one HR lens and two aspherical lenses). An effective layout of special lenses helps to thoroughly suppress chromatic aberration, which tends to occur with telephoto lenses, and delivers high-resolution imaging from the maximum aperture value across the entire zoom range and frame while maintaining a compact and lightweight form. The lens also features ZERO (Zuiko Extra-low Reflection Optical) coating, thoroughly eliminating ghosts and flares for clear depictive performance even in difficult conditions such as backlit scenes. This high-performance lens fully utilizes the high image quality performance of the camera body even when using High Res Shot mode. The world’s most compact, lightweight model1 delivers unrivaled portability, and an inner zoom system improves usability A retracting mechanism makes this the world’s most compact, lightweight model as a fixed aperture value, 300mm equivalent (35mm equivalent) telephoto zoom lens, measuring approximately 99.4 mm long (124 mm long when in use) and weighing approximately 382 g, making it amazingly compact and lightweight. The lens was designed with a focus on ease of use when shooting and is equipped with a mechanism that makes it possible to retract and store the lens simply by turning the zoom ring. It also uses an inner zoom system that keeps the lens length the same across the entire focal length, suppressing center of gravity changes while zooming. Using compact, lightweight lenses in the front drastically reduces the feeling of heaviness, eliminating the long lens barrel and weight at the front of the lens, which is common to telephoto lenses, making shooting easier and more well-balanced. Closest focusing distance of 70 cm (at all focal distances), and macro capabilities with a maximum image magnification of 0.41x2 This model features a closest focusing distance of 70 cm across the entire zoom range, just like the M.Zuiko Digital ED 40-150mm F2.8 PRO. At the telephoto end, close-up shooting is possible up to a maximum image magnification of 0.41x. Despite being a telephoto zoom, this lens also possesses superior close-up shooting performance for a wide range of applications. Focus Stacking3 is also supported, which captures multiple shots at different focal positions, and then automatically composites the shot. When paired with a compatible camera, this mode allows you take macro photos that are completely in focus from the front to the back of the image. PRICING & AVAILABILITY: M.Zuiko Digital ED 40-150mm F4.0 PRO $899.99 USD; $1,149.99 CAD Availability date: Early March 2022 BUNDLED ACCESSORIES: LH-66E Lens Hood This lens hood is specifically designed for the M.Zuiko Digital ED 40-150mm F4.0 PRO. It reduces unwanted light entering the lens in backlit scenes and protects the lens. LC-62G Lens Cap Footnotes 1. As of February 15, 2022. The world's most compact, lightweight model as a fixed aperture, 300mm equivalent (35mm equivalent) telephoto zoom lens. Our in-house research. 2. 35mm equivalent. 3. The camera firmware may need to be updated to use this feature. See the website for information on supported cameras and firmware versions. OM System 12-40mm F2.8 PRO II Quick specs: Lens type - Zoom lens Focal length - 12–40 mm Image stab. No Lens mount - Micro Four Thirds Max aperture - F2.8 Min aperture - F22 Min focus - 0.20 m (7.87″) Max magnification - 0.3× Weight - 382 g (0.84 lb) Length - 84 mm (3.31″) OM System 40-150mm F4.0 PRO Quick specs: Lens type - Zoom lens Focal length - 40–150 mm Image stab. - No Lens mount - Micro Four Thirds Max aperture - F4 Min aperture - F22 Min focus - 0.70 m (27.56″) Max magnification - 0.21× Weight - 382 g (0.84 lb) Length - 99 mm (3.91″)
  6. Press release: TAMRON Announces the Development of the World's First Mirrorless Zoom Lens with a Maximum Wide-open Aperture of F2. A fast-aperture “travel zoom” with seamless zoom action from wide-angle through telephoto range. August 4, 2021, Commack, NY - Tamron announces the development of a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 35-150mm F/2-2.8 Di III VXD (Model A058). The lens is expected to launch in 2021. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for travel aimed at creating superb photographic works. By incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic texture. The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject. Originally developed software ‘TAMRON Lens Utility’ for lens function customization This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. (Functions of TAMRON Lens Utility) Focus Set Button settings A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a click Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button *The function of Focus Set Button can be cleared Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring Firmware update
  7. Press release: S | Sports SIGMA 150-600mm F5-6.3 DG DN OS Capture the magic through your finder.  1. Uncompromising optical performance throughout the zoom range 2. Fast, high-precision AF and impressive functionality 3. Outstanding build quality optimized for ultra-telephoto photography Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects.Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations.Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line.* Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS functionInternal focusing Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (TS-121) fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount.Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)|Angle of view: 16.4° (W) - 4.1° (T)|Number of diaphragm blades: 9 (rounded diaphragm)|Minimum aperture: F22-29|Minimum focusing distance: 58 (W) – 280 (T) cm / in. – in.|Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)|Filter size: φ95mm|Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.|Weight: 2,100g (Tripod included) / 74.1oz Sigma 150-600mm F5-6.3 DG DN OS Specifications: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length- 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 4 stop(s) Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F5–6.3 Minimum aperture - F22–29 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 25 Groups - 15 Special elements / coatings - 4 FLD + 2 SLD elements, Super Multi-Layer coating Focus Minimum focus - 2.80 m (110.24″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 2100 g (4.63 lb) Diameter - 109 mm (4.29″) Length - 266 mm (10.47″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread - 95 mm Hood supplied - Yes Tripod collar - Yes
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