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Press release: Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens Newest G Master™ Series Lens in Sony’s Mirrorless E-mount Lineup with Industry-leading Optical Design, Unique Actuator Technologies, Advanced Autofocus and More SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. announced today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lensi using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators. “Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.” Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses [1] The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame—even with the aperture wide open. A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings. Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit. In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x. Fast and Precise Autofocus The FE 24-70mm F2.8 GM II achieves reliable focus by using four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps[ii]continuous shooting for stills and 4K 120p video recording with autofocus. The FE 24-70mm F2.8 GM II enables full AF tracking performance even when shooting stills with the aperture stopped down, making it possible to use deeper depth of field to ensure that moving subjects remain in sharp focus when shooting continuously[iii]. The lens’ AF tracking performance while zooming is approximately two times better than the previous model[iv]. Refined Capabilities for Creative Filmmaking With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 24-70mm F2.8 GM II is designed for all types of video applications. The FE 24-70mm F2.8 GM II offers extremely quiet AF operation, thanks to the XD Linear Motors and a newly developed aperture unit. Using the latest lens technology, the FE 24-70mm F2.8 GM II reduces focus breathing, focus shift and axial shift when zooming for smooth video footage. This lens also supports the breathing compensation function[v] provided in compatible Alpha series cameras. As an added benefit for advanced video creation, the newest lens includes Linear Response MF (manual focus) that ensures high repeatability when focusing manually as the focus ring responds directly and repeatedly to subtle control. It also includes an aperture ring making manual aperture/iris control fast, direct, and easy. The dedicated iris ring enables click-less control to achieve smooth depth of field transitions. Unrivaled Mobility Designed to perfectly pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and offers unprecedented shooting flexibility and freedom in a wide range of situations. The FE 24-70mm F2.8 GM II weighs just 24.6 ounces (695 grams), approximately 20% less (7 ounces) than the original 24-70 mm F2.8 G Master. The lens’ length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Reliability and Improved Control The new FE 24-70mm F2.8 GM II was developed based on feedback from professionals to offer even better control and usability than preceding models. This model includes: Zoom smoothness switch to adjust zoom ring torque either Tight or Smooth A newly added aperture ring with click ON/OFF switch and iris lock switch Two customizable focus hold buttons The focus ring that responds directly and linearly to subtle control when focusing manually New lens hood design with opening to control circular polarizing filters (dia. 82mm) The center of gravity back toward the mount for improved handling and operation An updated dust and moisture resistant[vi] design provides extra reliability for outdoor use in challenging conditions. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The front lens element also features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that become attached to the lens surface. Pricing and Availability The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America. For detailed product information, please visit: (US) – FE 24-70mm F2.8 GM II (CA) – FE 24-70mm F2.8 GM II Notes [I] MTF chart comparison [II] When paired with the Alpha 1. “Hi+” continuous shooting mode. Effective at 1/125 seconds or higher shutter speed. In AF-C mode at shutter speed of 1/250 seconds or higher. The maximum continuous frame rate will depend on the shooting mode. [III] With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info. [IV] Sony tests. Compared to SEL2470GM. [V] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [VI] Not guaranteed to be 100% dust and moisture proof Sony FE 24-70mm F2.8 GM II Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 24–70 mm Image stabilization - No Lens mount - Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 11 Optics Elements - 20 Groups - 15 Special elements / coatings - Five aspherical elements (two of which are high-precision extreme aspherical (XA) elements), two extra-low dispersion (ED) elements and two Super ED elements. Focus Minimum focus - 0.21 m (8.27″) Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Focus notes - Uses four of Sony's extreme dynamic (XD) linear motors Distance scale - No DoF scale - No Physical Weight - 695 g (1.53 lb) Diameter - 88 mm (3.45″) Length - 120 mm (4.72″) Sealing -Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread -82 mm Filter notes - Lens hood has opening for adjusting circular polarizers and variable ND filters Hood supplied -Yes Tripod collar - No

Press Release: Sony Electronics Introduces New Standard Zoom with Launch of the Ultra-Wide FE 20-70mm F4 G Lens New Addition to Sony’s E-mount G Lens Line-Up Offers Versatile Zoom Range, Outstanding Image Quality, and Supreme Autofocus Performance SAN DIEGO, CA – Jan. 17, 2023 –Sony Electronics is redefining its standard zoom category of lenses with the introduction of the full-frame E-mount 20-70mm F4 G (model: SEL2070G) that boasts a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range. With impressive Sony G LensTM image quality, high speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capturing scenarios including vlogging, video production, portraits, and landscapes. “The FE 20-70mm F4 G is our 71st E-mount lens and is redefining the standard zoom in our G Lens category to meet the needs to today’s content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Having tools that creators can utilize to create both still and video content is ever more important. The FE 20-70mm F4 G ranges from 20mm to 70mm in a compact form-factor – this is an excellent lens option for hybrid content creators and those seeking versatility in a standard zoom.” Compact with a Standard Zoom Range Ideal for Hybrid Creation With an unprecedentedly¹ wide 20mm to 70mm zoom range and constant F4 aperture, the FE 20-70mm F4 G offers outstanding optical performance in a compact and lightweight form-factor. Combined with a compact Sony AlphaTM brand mirrorless body, this lens can deliver superb image quality in just about any situation at all focal lengths. The versatility of this lens makes it an ideal selection for still, video, and hybrid content creation. A key benefit of a zoom lens that includes a 20mm offering is its ability to maintain a wide-angle-of-view when shooting video with a 16:9 or 2.35:1 aspect ratio. This allows content creators to capture more within a single frame, which is critical when vlogging or selfie-style shooting. The wide-angle also provides content creators with additional flexibility to crop their frames in the post-production process to increase the effectiveness of image stabilization. This is an increasingly popular editing technique that benefits creators who are filming without the stabilization support of a gimbal. Image Quality Consistent with the G Lens Line-Up With Sony’s latest technology, the new lens boasts unique G Lens image quality in a surprisingly compact and lightweight package. With two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this lens simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance for extraordinary contrast and clarity. Beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally controlled spherical aberration. This combination supports the naturally rendered bokeh, offering impressive, memorable imagery. The FE 20-70mm F4 G has a minimum focus distance of up to 11.8” (30 cm) at the wide end and up to 9.8” (25 cm) at the telephoto end of the zoom range when using AF², making it easy to maneuver around subjects to find the ideal angle. Maximizes Camera AF Performance for Stills and Video The lens’s focus group is driven by two of Sony’s latest XD (extreme dynamic) linear motors, providing a fast, quiet, low-vibration focus drive. Thrust efficiency has been significantly improved over previous models³, resulting in up to a 60% increase in AF speed4. Because tracking performance has been improved by about two times compared to previous models5, moving subjects are tracked with consistent reliability and precision. Reliable tracking is achieved when shooting continuous stills of fast-moving subjects at up to 30 frames per second with the Alpha 1 camera6 and can smoothly record when shooting video at a high frame rate. Video Performance Designed for Refined Imagery The FE 20-70mm F4 G features the latest lens technology to reduce focus breathing, as well as focus and axial shift when zooming. This lens has also been carefully designed for quiet operation when shooting movies, with advanced XD linear motors and a newly developed aperture unit that dramatically reduces noise and vibration. The Alpha brand series cameras’ Active Mode7 image stabilization is highly effective at the wide 20mm end of the FE 20-70mm F4 G zoom range. This can be particularly useful for shooting smooth, stable handheld footage while walking. Focus is especially critical when shooting high-resolution 4K or 8K movies. The FE 20-70mm F4 G’s compact design and XD linear motors work with Alpha series camera bodies to easily acquire accurate focus and smoothly track fast-moving subjects. The ability to leave focusing to the camera when solo shooting can be a huge advantage. In addition, the Linear Response MF8 ensures that the focus ring responds directly and linearly to subtle control when focusing manually and an independent aperture ring offers direct, intuitive aperture control. High-Level Operability and Reliability for Any Environment The new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video. Customizable focus hold buttons are provided in two locations for easy access and convenient control. A focus mode switch on the side of the lens makes it possible to switch between autofocus and manual focus to quickly adapt to changing shooting conditions. To offer additional creative control, the FE 20-70mm F4 G is compatible with circular polarizing filters despite being a wide-angle zoom lens. It also includes an Iris Lock switch to prevent unwanted changes while shooting. Lastly, the FE 20-70mm F4 G has a dust and moisture resistant design9 and the front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants10. Pricing and Availability The new FE 20-70mm F4 G will be available in March 2023 for approximately $1,099 USD and $1,499 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2070g (CA) – https://www.sony.ca/en/electronics/camera-lenses/sel2070g A product video on the new FE 20-70mm F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE 20-70mm F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha brand. Notes ¹ January 2023, Sony survey of full-frame constant F4 standard zoom lenses. ² 0.25 throughout the zoom range when focusing manually ³ Compared to the SEL2470Z. 4 Compared to the SEL2470Z. Sony test conditions. 5 Compared to the SEL2470Z. Sony test conditions. 6 “Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 7 With a compatible camera. Active Mode causes a slight reduction in angle of view. 8 This feature also works effectively with cameras such as the α7 IV and FX6 AF Assist function, giving creators enhanced artistic control. 9 Not guaranteed to be 100% dust and moisture proof. 10 While making it easier to wipe off any contaminants that do become attached to the lens surface.

Press release: TAMRON Announces the Launch of the World’s First1 Wide Range 4.1x Standard Zoom Lens for FUJIFILM X-mount 17-70mm F/2.8 Di III-A VC RXD (Model B070) June 15, 2022, Commack, NY - Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a fast-aperture standard zoom lens for FUJIFILM X-mount APS-C mirrorless cameras. The lens is scheduled to be on sale on July 8, 2022, at $799. However, due to the current global health crisis, the release date or product supply schedule could change. This new lens is the FUJIFILM X-Mount version of the 17-70mm F/2.8 Di III-A VC RXD (Model B070) released in January 2021 for Sony E-mount APS-C mirrorless cameras. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio that covers the focal length range of 17-70mm (full-frame equivalent of 25.5-105mm), and superb optical performance. It is a small, lightweight lens equipped with Tamron’s VC (Vibration Compensation) mechanism to minimize camera shake. The VC mechanism leverages AI technology when shooting video. It is also equipped with the quiet RXD (Rapid eXtra-silent stepping Drive) AF motor and has minimal focus breathing. These features enable videographers to shoot comfortably when using a mirrorless interchangeable-lens camera. For added versatility, the 17-70mm F2.8 offers an exceptional MOD (Minimum Object Distance) of 7.5” at the wide-angle end, Moisture-Resistant Construction and Fluorine Coating. Its 67mm filter size is the same as most TAMRON lenses for mirrorless cameras. It is a highly useful lens that delivers high image quality for photography and videography with its fast F2.8 aperture. PRODUCT HIGHLIGHTS 1. World’s first fast-aperture standard zoom lens for APS-C mirrorless cameras with the focal length range of 17-70mm (4.1x zoom ratio) The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 fast-aperture zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio. 2. Outstanding optical performance The optical construction of the 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) and one hybrid aspherical lens elements are precisely arranged to maintain high-resolution performance from edge to edge. 3. VC mechanism optimized for both still images and video shooting The 17-70mm F2.8 features TAMRON's proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU (Micro Processor Unit) all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performs automatically to best compensate for different shooting situations. 4. Exceptionally quiet RXD stepping motor The 17-70mm F2.8 incorporates TAMRON's proprietary RXD stepping motor. Remarkably quiet, the lens facilitates photography and videography in conditions that require silence. Supporting stress-free focusing from the wide-angle to the telephoto end of the zoom range, RXD technology enables the camera's focus tracking of moving objects to perform superbly. 5. Suppresses focus breathing The 17-70mm F2.8 has minimal focus breathing, an undesirable phenomenon in which the angle of view changes depending on the focusing distance during videography. By counteracting focus breathing, the 17-70mm F2.8 empowers users' expression of their creative intentions to the fullest degree. 6. Close focusing MOD is just 7.5” at wide-angle end 7. A highly portable compact design 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection 1 Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of May, 2022: TAMRON) 2 Di III-A: For APS-C format mirrorless interchangeable-lens cameras Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 17–70 mm Image stabilization - Yes (Vibration Compensation (VC)) Lens mount - Fujifilm X, Sony FE Aperture Maximum aperture - F2.8 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 16 Groups - 12 Special elements / coatings - Two GM (Glass Molded Aspherical) elements and one hybrid aspherical lens element. Focus Minimum focus - 0.20 m (7.68″) Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 530 g (1.17 lb) Diameter - 75 mm (2.94″) Length -120 mm (4.72″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Tripod collar - No

Press release: Fujifilm Announces FUJINON GF 35-70mm F4.5-5.6 WR Lens Valhalla, N.Y. – September 2, 2021 - FUJIFILM North America Corporation is pleased to announce the introduction of FUJINON GF35-70mmF4.5-5.6 WR lens (GF35- 70mm), an interchangeable lens for the FUJIFILM GFX System of large-format cameras. GF35-70mm is a compact and lightweight zoom lens, weighing approximately 13.7 ounces (390g), with outstanding image-resolving performance and focal length range. The highly portable form factor broadens the scope of applications for GFX System cameras equipped with a large format sensor*1. “GF35-70mm is a new concept, portable zoom for the GFX System, combining excellent versatility with mobility and portability,” says Victor Ha, senior director of marketing and product development for FUJIFILM North America Corporation’s Electronic Imaging Division. “It’s rugged, yet lightweight design is combined with its incredible adaptability to make it an invaluable part of any photographer’s gear.” Product features: Advanced versatility that covers the focal lengths required to capture day-to-day scenes GF35-70mm covers versatile focal lengths from 35mm in wide-angle to the standard 70mm (equivalent to 28mm-55mm in the 35mm film format) to cater to a wide range of photography situations, including landscape, portraiture and street photography. At 35cm, the lens features the second shortest minimum working distance among interchangeable lenses for the GFX System, enabling a close-up shot of a subject approximately 25cm from the front-most element of the lens. This means it has a broad shooting range, from the dynamic wide-angle framing to the standard framing style with a natural perspective. GF35-70mm consists of 11 elements, including one aspherical element and two extra-low dispersion (ED) elements, in nine groups. Its advanced image- resolving capability, with well-controlled spherical and chromatic aberrations, provides precise depiction of each scene. The most compact and lightest-weight body among GF lenses offering high- speed autofocus (AF) and advanced mobility GF35-70mm is optically designed to balance image quality with compact portability, weighing approximately 13.7 ounces (390g) and measuring 73.9mm (when retracted)*2) with the filter thread size of 62mm, an impressive achievement for a standard zoom designed for large-format sensor cameras. Even when mounted on the FUJIFILM GFX100S or FUJIFILM GFX50S II mirrorless digital cameras, the combined weight is less than 3 pounds (about 1,300g). The compact and lightweight focusing elements are driven with a stepping motor for fast and accurate AF performance, attaining focus on a subject nearly instantaneously to capture the perfect moment. Whisper-quiet AF makes it suitable not only for stills but also for video recording. The lens also supports the GFX System’s Face / Eye Detection AF modes. Fast and highly-accurate AF is achieved in as quickly as 0.13 seconds in near- silence for near-instantaneous focusing on the main subject’s face / eyes*3.This is particularly effective in portraiture that involves subject movements, permitting a momentary change in facial expressions to be captured. The lens is weather-resistant at 9 locations, and can be used with weather- resistant GFX System cameras in temperatures as low as 14°F (-10°C). The lens withstands rain even when it is mounted on the camera for hand-held shooting, providing shutter opportunities in the toughest of conditions. Support information This lens uses a manual retractable barrel structure. Before shooting, manually rotate the zoom ring to extend the barrel to the wide-angle 35mm position, which is the barrel’s default position. GF35-70mm is currently expected to be available late November, 2021, at a manufacturer’s suggested retail price of $999.95 USD ($1,250 CDN). For more information, please visit https://fujifilm-x.com/en-us/products/lenses/gf35-70mmf45-56- wr/. *1 A large-format camera contains an image sensor measuring 55mm diagonally (43.8mm x 32.9mm), with the area approx. 1.7 times that of a full-frame 35mm sensor *2 The lens measures approx. 96.4mm when fully extended. *3 When in the Phase Detection AF mode on the FUJIFILM GFX100S; Compliant with the CIPA guidelines Specifications Principal specifications Lens type - Zoom lens Max Format size - Medium Format (44x33mm) Focal length - 35–70 mm Image stabilization - No Lens mount - Fujifilm G Aperture Maximum aperture - F4.5–5.6 Minimum aperture - F32 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 11 Groups - 9 Special elements / coatings - 1 aspherical + 2 ED Focus Minimum focus0.35 m (13.78″) Maximum magnification0.28× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 390 g (0.86 lb) Diameter - 85 mm (3.35″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 62 mm Hood supplied - Yes