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Press release: SIGMA Announces Release of 70-200mm F2.8 DG DN OS | Sports Lens Ronkonkoma, NY, November 16, 2023 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the official release of the highly-anticipated SIGMA 70-200mm F2.8 DG DN OS | Sports lens. A reliable and lightweight large-aperture telephoto zoom lens designed exclusively for full-frame mirrorless cameras, the 70-200mm F2.8 DG DN OS | Sports is available for Sony E-mount and Leica L-Mount. Combining high-speed AF, remarkably effective OS, exceptional mechanical reliability, and superior optical performance, this high-performance lens is purpose-built to meet the rigorous demands of professionals, and is suitable for a wide range of styles and genres including nature, wildlife, photojournalism, action sports, wedding and portraits. The lens will retail for $1,499 USD and will be available through authorized retailers on December 7, 2023. Dust and splash-proof construction, high-performance optical stabilizer (OS), and an inner zoom mechanism that does not affect barrel length, are all features designed for the most demanding photographic conditions. It is also the first SIGMA DN zoom lens to be equipped with an aperture ring (click/declick type). Streamlined optical design and a multi-material structure featuring magnesium and TSC have resulted in a lightweight lens body. A new compact tripod collar and foot also help minimize weight, as does a CFRP (carbon fiber-reinforced plastic) lens hood. Compared to the 70-200mm F2.8 DG OS HSM | Sports for DSLR cameras (1,805g for SA mount), the 70-200mm F2.8 DG DN OS | Sports is significantly lighter (1,345g for L-Mount). Featuring Dual HLA-driven floating focus for fast, accurate AF, the focus lens is driven using a high-thrust HLA (High-response Linear Actuator) as the focus actuator, and a floating focus is used to achieve high-speed AF drive. The floating configuration of this lens, in which the two focus groups are driven in opposite directions, reduces the amount of movement of each focus group to about half that of a single group focus system, achieving extremely fast AF that is highly responsive. The latest OS2 stabilization algorithm achieves image stabilization performance of 7.5 stops at the Wide end and 5.5 stops at the Tele end. The SIGMA 70-200mm F2.8 DG DN OS | Sports has very minimal focus breathing on both the wide and tele ends, making it a powerful lens for video applications. The minimal change in center of gravity enables stable shooting in all situations, including handheld, on a tripod, and with a gimbal. During zooming, five groups are moved to suppress aberration fluctuation, achieving high optical performance throughout the zoom range. S | Sports SIGMA 70-200mm F2.8 DG DN OS Performance, reliability, and mobility at its highest level. High-speed AF and optical stabilizer function that maximize superior optical performance Top-level build quality condensed into a highly mobile lens A wealth of functions to assist professionals Available mounts: L-Mount, Sony E-mount Launch date: December 7, 2023 Packed with all the technology SIGMA has to offer. The large F2.8 aperture provides stable and high descriptive performance at all zoom and focus ranges. The high-speed AF with a dual HLA (High-response Linear Actuator) based on a floating focus structure, and the Optical Stabilizer function with the OS2 algorithm with up to 7.5 stops of correction effect*, ensure that users can take the right shot when there is no room for error. The highly mobile lens with high durability, rigidity, and texture is equipped with a wealth of functions to assist comfortable shooting, including an inner zoom mechanism for easy handling, as well as an aperture ring and switches with various customization functions. The flagship SIGMA 70-200mm F2.8 DG DN OS | Sports, combined with the best of SIGMA's latest technologies to meet the high-level demands of professionals, has finally arrived. * Based on CIPA guidelines (Measured at 70mm and 200mm with a 35mm full-frame image sensor) [Key Features] 1. High-speed AF and optical stabilizer function that maximize superior optical performance The SIGMA 70-200mm F2.8 DG DN OS | Sports, developed with professional use in mind, offers not only high optical performance, but also high-speed AF with a dual HLA (High-response Linear Actuator) and an optical stabilizer function with up to 7.5 stops. The Sports line lenses offer high optical performance, and all functions are based on state-of-the-art technology. High descriptive performance at all zoom and focus ranges The latest optical design, which employs luxurious glass materials including 6 FLD and 2 SLD elements of special low-dispersion glass, delivers high resolving power throughout the entire zoom range. Three aspherical lenses are used, as they are now indispensable for superior optical performance and streamlined lens construction. The exceptionally high precision of the aspherical lenses, which take advantage of the technical capabilities of SIGMA's only production facility, the Aizu factory, further improves optical performance. The incorporated floating focus is advantageous in improving short-range performance, ensuring a stable, high-level image quality throughout the entire range from the minimum focusing distance to infinity. High-speed AF with a dual HLA The SIGMA 70-200mm F2.8 DG DN OS | Sports with floating focus has a structure in which the two focus groups move in opposite directions, thereby reducing the amount of focus lens movement by about half. In addition, the use of an HLA (High-response Linear Actuator) motor in each of the two focus groups enables high-speed autofocusing. In addition to being fast and accurate, the lens also employs a control program that is designed to be quiet, so users can shoot movies comfortably without worrying about noise. OS2 algorithm in optical stabilizer function The latest OS2 optical stabilization algorithm provides an extremely high image stabilization effect of 7.5 stops at the wide end and 5.5 stops at the telephoto end*. The lens is equipped with two OS modes: Mode 1 is suitable for general shooting, and Mode 2 is ideal for panning shots of motorsports and other sports. In Mode 2, SIGMA's Intelligent OS, an algorithm specially designed for panning shots, enables effective image stabilization even when the camera is moved vertically or diagonally, irrespective of the horizontal and vertical orientation. This ensures that the subject's movement can be captured without losing the panning shot effect. * Based on CIPA guidelines (Measured at 70mm and 200mm with a 35mm full-frame image sensor) Designed to minimize focus breathing The lens has been designed to suppress focus breathing. The change in angle of view due to focus shift is minimized, creating a natural-looking focus shift when recording video. Designed to minimize flare and ghosting Flare and ghosting, which reduce image quality, are addressed under all conditions of incident light based on the most advanced simulation technology. High backlight resistance enables clear and sharp images under any lighting conditions. 2. Top-level build quality condensed into a highly mobile lens SIGMA is committed to excellent build quality in all its lenses. Among them, the SIGMA 70-200mm F2.8 DG DN OS | Sports, which is part of the Sports line, offers not only high weather resistance performance for shooting in harsh environments, but also improved quality and durability through the use of cutting-edge materials in appropriate places based on a streamlined optical and mechanical design. At the same time, a high level of mobility is also realized, resulting in a professional equipment that can be used with confidence over the long term. High quality and durability despite its small size and light weight The latest optical and mechanical design streamlines the lens configuration and internal structure, resulting in a significantly smaller and lighter body than the previous SIGMA 70-200mm F2.8 DG OS HSM | Sports model. The body, including the hood, features a "multi-material structure" that optimally arranges materials such as magnesium, CFRP*1, and TSC*2. Even with enhanced mobility, the lens features SIGMA's renowned excellent build quality, including high durability, reliable rigidity, and various control rings and switches that have been carefully designed to feel good. * 1 CFRP (carbon fiber reinforced plastic), a light but strong material used in the interior and exterior fittings of aircraft, among many other applications. * 2 TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has high affinity to metal parts which contributes to high quality product manufacturing. Adoption of inner zoom mechanism The zoom mechanism employs an inner zoom. Since the total length of the lens does not change with zoom operation, it is easy to handle when shooting hand-held, highly stable when installed on a gimbal, and resistant to dust and water droplets. Weatherability of Sports line specifications The mount connection, manual focus ring, zoom ring, switches, switch panel and exterior connection are all dust and splash resistant* to prevent dust and dirt from entering the lens. Further, the front element of the lens features a water and oil repellent coating to facilitate maintenance when water droplets or dust adhere to the lens. * The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. 3. A wealth of functions to assist professional photographers In addition to an aperture ring, a magnesium tripod mount, and various switches, the highly mobile lens has a wealth of functions available, enabling a more comfortable and versatile shooting experience for users. Equipped with an aperture ring This is the first SIGMA zoom lens for still photography to be equipped with an aperture ring. It is also equipped with an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suited to the shooting application. Newly developed tripod socket The lens body incorporates an Arca-Swiss compatible magnesium alloy tripod socket. The detachable leg is newly designed for the SIGMA 70-200mm F2.8 DG DN OS | Sports in order to achieve a compact and lightweight design. Customizable functions Equipped with a Focus Limiter switch, the lens enables users to limit the focus driving range during AF when necessary, allowing quick and precise focusing. Further, the lens features three AFL buttons* ready to be assigned to preferred functions using the camera. The AFL buttons are easy to operate regardless of how the camera is oriented or which settings are used. For the L-Mount version, the SIGMA USB DOCK UD-11 can be used to set OS operation or focus limiter range for the Custom Mode switch. * Only on compatible cameras. Available functions may vary depending on the camera used. Tele Converter for L-Mount (1.4x / 2.0x) The L-Mount version of the lens is compatible with the SIGMA TELE CONVERTER TC-1411 (1.4x) and TC-2011 (2.0x). Using a tele converter, the focal length can be multiplied by 1.4x and even 2x, for AF-enabled shooting at ultra-telephoto focal lengths of up to 400mm. Cover-type lens hood included A lightweight, high-strength, exclusive cover-type lens hood made of CFRP* is included. In addition to its slim design that does not impair the mobility of the lens, the tip of the hood is rubberized to protect the lens from abrasion and scratches caused by placing the lens upside down. * CFRP (carbon fiber reinforced plastic), a light but strong material used in the interior and exterior fittings of aircraft, among many other applications. [ Additional Features ] Lens construction: 20 elements in 15 groups (6 FLD, 2 SLD, 3 aspherical elements) OS (Optical Stabilizer) function with the latest "OS2" algorithm Inner zoom Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction
 * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. 
* On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Supports DMF and AF+MF Compatible with AF assist (Sony E-mount only) Nano Porous Coating Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (3 buttons)
 * Only on compatible cameras. Available functions may vary depending on the camera used. Focus Limiter switch Focus Mode switch Support for switching between linear focus / non-linear focus ring settings (for L-Mount only) Function available on supported cameras only. OS switch Custom Mode switch Dust and Splash Resistant Structure LENS HOOD LH860-01 TRIPOD SOCKET TS-151 (detachable lens foot type) Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [ Contact ] For further information, please contact your local authorized SIGMA Service Station listed here: https://www.sigma-global.com/en/world-network/ [ Information ] SIGMA Corporation: https://www.sigma-global.com/en/ Product information: https://www.sigma-global.com/en/lenses/s023_70_200_28/

Press release: TAMRON announces development of second-generation 70-180mm F2.8 zoom with Vibration Compensation and TAMRON Lens Utility™ compatibility. Class-leading compact and lightweight telephoto zoom for Sony E-mount full-frame mirrorless August 8, 2023, Commack, New York – Tamron announces the development of the 70-180mm F/2.8 Di III VC VXD G2 (Model A065), a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras. The lens is expected to be available in the Fall 2023. The 70-180mm F2.8 G2 marks the further evolution of the first-generation model that earned high acclaim in the marketplace and incorporates several enhancements. Leading the list of improvements of the new G2 lens is the incorporation of TAMRON’s proprietary VC (Vibration Compensation) mechanism. The lens maintains the maneuverability of class-leading compact size and weight (1) while enabling shooting with greater stability. The optical design has been revamped from the first-generation 70-180mm F2.8 and achieves uncompromising high image quality across the entire zoom range. TAMRON also shortened the MOD (Minimum Object Distance) at the wide end to 0.3m (11.8in) compared to the first-generation 0.85m (33.5in), enabling users to enjoy unique photographic expressions distinctive to the lens. Additionally, the new 70-180mm F2.8 G2 zoom features TAMRON’s renowned VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism enabling high-speed, high-precision auto-focusing that performs well whether shooting stills or video. The new 70-180mm F2.8 G2 zoom also supports the dedicated TAMRON Lens Utility™ and TAMRON Lens Utility Mobile™ apps that were developed in-house by TAMRON. The software can be used to customize functions based on various shooting styles for still photography and video. The new lens design improves operability and provides scratch resistance. This single lens combines profound maneuverability and practicality that is worthy of the second-generation G2 badge and will deliver shooting experiences that make a fast-aperture telephoto zoom lens even more enjoyable. Product Highlights Even with VC image stabilization, the lens is just 6.2” (156.5mm) long and weighs only 30.2 o.z (855g) Revamped optical design delivers truly superb performance at all focal lengths VXD provides high-speed and high-precision AF with vastly improved subject tracking Equipped with TAMRON’s proprietary VC mechanism Achieves MOD of 11.8” (0.3m) at 70mm and 33.5” (0.85m) at 180mm Proprietary software tool TAMRON Lens Utility for lens function customization Additional features for greater convenience User-friendly features (Moisture-Resistant Construction and Fluorine Coating) Compatible with many camera-specific features and functions, including Fast Hybrid AF and Eye AF Ø67mm filter size, same as most other TAMRON lenses for mirrorless cameras (1) Among full-frame compatible fast-aperture F2.8 telephoto zoom lenses equipped with Vibration Compensation. (As of July 2023 — TAMRON)

Press release: SUPER TELEPHOTO PERFORMANCE IS CLOSER THAN EVER WITH THE INTRODUCTION OF THE HIGHLY ANTICIPATED NIKKOR Z 180-600mm f/5.6-6.3 VR LENS Also Introducing the NIKKOR Z 70-180mm f/2.8, Completing the Trio of Affordable F/2.8 Zooms MELVILLE, NY (June 21, 2023) Today Nikon announced the release of the NIKKOR Z 180-600mm f/5.6-6.3 VR and the NIKKOR Z 70-180mm f/2.8, two new super telephoto NIKKOR Z lenses for enthusiasts that combine outstanding zoom capabilities with lightweight design. The NIKKOR Z 180-600mm f/5.6-6.3 VR has been highly requested from Z series users, especially those capturing wildlife, nature and aviation, while the NIKKOR Z 70-180mm f/2.8 completes Nikon’s trio of affordable f/2.8 zooms for enthusiasts. “Within a relatively short time period, we have built an extensive series of lenses for our mirrorless system with a selection of lenses that differentiates itself with options for all kinds of users,” said Jay Vannatter, Executive Vice President, Nikon Inc. “We already have a collection of extremely fast pro-level super telephotos, and with these two new lenses, I firmly believe Nikon builds upon what was already the most appealing collection of telephoto lenses available on the market today for the enthusiast and professionals.” NIKKOR Z 180-600mm f/5.6-6.3 VR – Boundless Creativity with an Extreme Focal Range The NIKKOR Z 180-600mm f/5.6-6.3 VR is the thoroughly modernized follow-up to the immensely successful and popular F-mount AF-S 200-500mm f/5.6, a lens that won hearts worldwide for its powerful reach and attractive price. The new NIKKOR Z 180-600mm f/5.6-6.3 VR improves upon this winning formula by once again delivering a lightweight, high-performance super telephoto lens with an even more versatile focal range, sure to become a favorite for those photographing birds, planes, sports and more. With fast focus, superior handling and balance that never shifts thanks to its internal zoom, this lens enables the capture of powerful, up-close shots of fast-moving subjects. It also features a minimum focus distance of 4.3 feet (1.3 meters) at the wide-angle position, which is ideal for capturing close-up shots of flowers and insects, even at the user’s feet. The broad range of focal lengths allows users to enjoy shooting a wide variety of scenes and subjects all with this single lens. Primary features of the NIKKOR Z 180-600mm f/5.6-6.3 VR Super lightweight lens that is easily hand-holdable, weighing just 1955 g (4.3 lbs).1 Covers an extremely broad focal range, from a versatile 180mm to an extreme 600mm. This is equivalent to 270-900mm when DX crop is engaged. A short minimum focus distance of 4.3 ft (1.3m) at the wide-angle and 7.9 ft (2.4m) at the telephoto position enables close-up shots of flowers, insects and more. Vibration Reduction (VR) image stabilization performance equivalent to a 5.5-stop increase in shutter speed effectively reduces blurring in dimly lit surroundings and/or with handheld shooting.2 Utilization of a stepping motor (STM) ensures fast and quiet autofocusing. Internal zoom mechanism maintains balance, increases zooming stability and dust resistant performance. Customizable Fn buttons at the front end of the lens barrel are easy to use when shooting handheld. Designed with consideration for dust and drip resistance3, in addition to an antifouling fluorine coating on the front lens element enables easy removal of dust and dirt. Ideal for video recording with a click-less control ring that supports smooth operation and minimizes operational noise, as well as the effective suppression of focus breathing. Maintains superior resolution when using the Z TELECONVERTER TC-1.4× or Z TELECONVERTER TC-2.0× to extend the maximum focal length to as much as 840 mm or 1200 mm, respectively.4 Construction of 25 elements in 17 groups, using six ED glass elements effectively compensate for chromatic aberration, with nine aperture blades for a round, natural bokeh. Extremely short ring throw of only 70 degrees to adjust from the widest to longest focal length. The NIKKOR Z 70-180mm f/2.8: Nikon’s Trilogy of Affordable f/2.8 Zoom Lenses is Complete The new NIKKOR Z 70-180mm f/2.8 is a truly compelling option for photographers and videographers looking to step up their lens collection with a fast and affordable telephoto zoom. The NIKKOR Z 70-180mm f/2.8 joins the recently released 28-75mm f/2.8 and 17-28mm f/2.8, rounding out the trio of ideal upgrade lenses for those looking to take their creativity to the next level. The new NIKKOR Z 70-180mm f/2.8 is approximately 40% smaller when compared to the NIKKOR Z 70-200mm f/2.8, but offers a similar versatile focal range that’s perfect for weddings, portraits, sports and video event coverage. The combination of fast f/2.8 aperture and telephoto zoom range allows the user shoot in low light scenarios like at a reception or indoor gym, but also gives flattering compression and enticing bokeh that draws attention to the subject. Primary features of the NIKKOR Z 70-180mm f/2.8 Creative possibilities are expanded with the constant maximum aperture of f/2.8 which provides great low light ability and smooth-looking background blur. Extremely compact and lightweight, weighing in at only 795 g (1.75 lbs), making it an easy lens to carry all day. Excellent ability for close-ups with a minimum focus distance of 0.27m (at 70mm) and 0.85m (at 180mm). Optimized for video with suppressed focus breathing5 and near-silent focusing. Additionally, the customizable control ring can be programmed to gradually change aperture, ISO, and focus. Because the focus position moves in accordance with the rotation angle, regardless of how fast the focus ring is turned, videographers can also control MF as intended. Fast autofocus with a stepping motor (STM) that supports quick focusing on moving subjects for both stills and video. Dust- and drip-resistant3 design with an antifouling coating on the front-most surface of the lens. Lens construction consists of 19 elements in 14 groups including five ED elements, one Super ED element, and three aspherical elements which help to suppress chromatic aberration and flaring. Use of the Z TELECONVERTER TC-1.4× or Z TELECONVERTER TC-2.0× extends the maximum focal length to 252 mm or 360 mm, respectively4. When the Z TELECONVERTER TC-2.0× is attached, the maximum reproduction ratio is 0.96⨯, which is close to life-size reproduction. Price and Availability The new NIKKOR Z 180-600mm f/5.6-6.3 VR lens will be available in August 2023 for a suggested retail price of $1699.95.*, while the new NIKKOR Z 70-180mm f/2.8 lens will be available in mid-July for a suggested retail price of $1249.95. For more information about the latest Nikon products, including the vast collection of NIKKOR Z lenses and the entire collection of Z series cameras, please visit nikonusa.com. Excluding tripod collar ring. Based on CIPA Standard. This value is achieved when attached to a camera with full-frame/FX-format sensor, with the camera's VR function set to "NORMAL", and when zoom is set to the maximum telephoto position. Complete dust- and drip-resistance is not guaranteed in all situations or under all conditions. Depending on the subject, ambient lighting conditions, and the focus point selected, the camera may be unable to focus using autofocus or the focus indicator for electronic rangefinding may flicker while a teleconverter is attached. Focus breathing may be noticeable depending on the distance between the lens and the subject due to the characteristics of the lens. *SRP (Suggested Retail Price) listed only as a suggestion. Actual prices are set by dealers and are subject to change at any time.

Press release: Development announcement of SIGMA 70-200mm F2.8 DG DN OS｜Sports The SIGMA Corporation is pleased to announce the development of the SIGMA 70-200mm F2.8 DG DN OS | Sports. The SIGMA 70-200mm F2.8 DG DN OS | Sports is a large-aperture zoom lens for full-frame mirrorless cameras. In addition to the expressive imaging capabilities owing to the latest optical design, the lens offers a high level of performance and features that meet the expectations of professionals in both still and video, including high-speed autofocus with HLA (High-response Linear Actuator), optical stabilizer with the latest algorithm “OS2”, and the superior weather resistance of SIGMA’s Sports line. Combined with the SIGMA 14-24mm F2.8 DG DN | Art and the SIGMA 24-70mm F2.8 DG DN | Art, SIGMA's three zoom lenses for full-frame mirrorless cameras with a bright F2.8 constant aperture cover a wide range of focal lengths. Launch: December, 2023 Available mounts: L-Mount, Sony E-mount *The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG

Press release: Sony Expands the Range of Shooting Possibilities with introduction of the FE 70-200MM F4 Macro G OSS II Lens™ offering Supreme Image Quality and AF Performance 12 Jul, 2023 “FE 70-200MM F4 Macro G OSS II” telephoto zoom lens with compact and lightweight design. World’s first[1] half-macro shooting with a maximum magnification of 0.5x throughout the zoom range 12th July 2023, Sony introduces the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series. The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II contain superb high-speed and high-performance AF that are unique to G lenses, this is the world’s first1 zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x[2] throughout. In addition, with a teleconverter (sold separately[3]), super-telephoto shooting up to 400mm and life-size 1:1 magnification macro shooting throughout the entire zoom range is possible[4]. This launch marks Sony’s 50th full-frame E-mount lens[5]. Since the very first lens, Sony has remained committed to supporting the creative activities of photographers and videographers by bringing together the latest technologies and expanding the E-mount lineup that covers both full-frame and APS-C size formats. A compact and lightweight model capable of excellent shooting from distant to close-up, and compatible with a teleconverter With a total length of 149mm and a weight of approximately 794g (excluding tripod mount), the FE 70-200MM F4 Macro G OSS II is zoom lens can be used for a wide range of purposes, including sports scenes, landscapes, wild birds, and even macro photography. Shooting from 70mm to 200mm, the lens also enables the world’s first1 half-macro shooting2, with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration. It also supports a high-performance teleconverter[6] (sold separately[3]). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)4, you can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range. Fast autofocus and excellent video recording performance Sony’s unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20%[7]. Tracking performance for moving objects has also improved approximately twice as much compared to the previous model[7], so it continues to track the target subject with high accuracy. Whilst focus tracking performance during zooming has also been greatly improved[8]. When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second. In addition, a new MODE3[9] setting of SteadyShot has been added that optimises the camera shake correction algorithm, emphasising framing stability when shooting moving subjects. By combining with a compatible camera body, you can more effectively compensate for camera shake and shoot stable movies. Intuitive operability and high reliability for safe use in harsh shooting environment The FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports the photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting. In addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions[10] and expands the freedom of shooting. Pricing and Availability The new FE 70-200MM F4 Macro G OSS II will be available in September for approximately £1750. It will be sold at a variety of Sony’s authorised dealers throughout Europe. [2] When using a 35mm Full-frame sensor camera. In the case of using an APS-C sensor camera, 0.75x equivalent magnification throughout the zoom range in the 35mm format. [3] 1.4x Teleconverter Lens “SEL14TC” and 2.0x Teleconverter Lens “SEL20TC” [4] With “SEL20TC” [5] As of July 2023 product announcement. [6] Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively. [7] Compared to SEL70200G, Sony’s test conditions [8] Compared to SEL70200G, when shooting stills, Sony’s test conditions. [9] A software update may be required. See Sony’s support page on the web for camera compatibility info. [10] Not guaranteed to be 100% dust and moisture proof.

Press Release: Sony Electronics Introduces New Standard Zoom with Launch of the Ultra-Wide FE 20-70mm F4 G Lens New Addition to Sony’s E-mount G Lens Line-Up Offers Versatile Zoom Range, Outstanding Image Quality, and Supreme Autofocus Performance SAN DIEGO, CA – Jan. 17, 2023 –Sony Electronics is redefining its standard zoom category of lenses with the introduction of the full-frame E-mount 20-70mm F4 G (model: SEL2070G) that boasts a versatile zoom range, a remarkably compact and lightweight form-factor, and a constant F4 aperture throughout the zoom range. With impressive Sony G LensTM image quality, high speed accuracy and tracking autofocus (AF), and a smart design for maximum mobility and operability, this new lens is designed for a wide range of creators. The FE 20-70mm F4 G is the perfect choice for a variety of content capturing scenarios including vlogging, video production, portraits, and landscapes. “The FE 20-70mm F4 G is our 71st E-mount lens and is redefining the standard zoom in our G Lens category to meet the needs to today’s content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Having tools that creators can utilize to create both still and video content is ever more important. The FE 20-70mm F4 G ranges from 20mm to 70mm in a compact form-factor – this is an excellent lens option for hybrid content creators and those seeking versatility in a standard zoom.” Compact with a Standard Zoom Range Ideal for Hybrid Creation With an unprecedentedly¹ wide 20mm to 70mm zoom range and constant F4 aperture, the FE 20-70mm F4 G offers outstanding optical performance in a compact and lightweight form-factor. Combined with a compact Sony AlphaTM brand mirrorless body, this lens can deliver superb image quality in just about any situation at all focal lengths. The versatility of this lens makes it an ideal selection for still, video, and hybrid content creation. A key benefit of a zoom lens that includes a 20mm offering is its ability to maintain a wide-angle-of-view when shooting video with a 16:9 or 2.35:1 aspect ratio. This allows content creators to capture more within a single frame, which is critical when vlogging or selfie-style shooting. The wide-angle also provides content creators with additional flexibility to crop their frames in the post-production process to increase the effectiveness of image stabilization. This is an increasingly popular editing technique that benefits creators who are filming without the stabilization support of a gimbal. Image Quality Consistent with the G Lens Line-Up With Sony’s latest technology, the new lens boasts unique G Lens image quality in a surprisingly compact and lightweight package. With two AA (advanced aspherical) elements, one aspherical element, three ED (Extra-low Dispersion) glass elements, and one ED aspherical element, this lens simultaneously corrects chromatic and spherical aberration for extremely high optical performance across the whole zoom range. Optimized coatings add high flare and ghost resistance for extraordinary contrast and clarity. Beautiful bokeh is achieved with full-frame image sensors and is further enhanced by a 9-blade circular aperture and optimally controlled spherical aberration. This combination supports the naturally rendered bokeh, offering impressive, memorable imagery. The FE 20-70mm F4 G has a minimum focus distance of up to 11.8” (30 cm) at the wide end and up to 9.8” (25 cm) at the telephoto end of the zoom range when using AF², making it easy to maneuver around subjects to find the ideal angle. Maximizes Camera AF Performance for Stills and Video The lens’s focus group is driven by two of Sony’s latest XD (extreme dynamic) linear motors, providing a fast, quiet, low-vibration focus drive. Thrust efficiency has been significantly improved over previous models³, resulting in up to a 60% increase in AF speed4. Because tracking performance has been improved by about two times compared to previous models5, moving subjects are tracked with consistent reliability and precision. Reliable tracking is achieved when shooting continuous stills of fast-moving subjects at up to 30 frames per second with the Alpha 1 camera6 and can smoothly record when shooting video at a high frame rate. Video Performance Designed for Refined Imagery The FE 20-70mm F4 G features the latest lens technology to reduce focus breathing, as well as focus and axial shift when zooming. This lens has also been carefully designed for quiet operation when shooting movies, with advanced XD linear motors and a newly developed aperture unit that dramatically reduces noise and vibration. The Alpha brand series cameras’ Active Mode7 image stabilization is highly effective at the wide 20mm end of the FE 20-70mm F4 G zoom range. This can be particularly useful for shooting smooth, stable handheld footage while walking. Focus is especially critical when shooting high-resolution 4K or 8K movies. The FE 20-70mm F4 G’s compact design and XD linear motors work with Alpha series camera bodies to easily acquire accurate focus and smoothly track fast-moving subjects. The ability to leave focusing to the camera when solo shooting can be a huge advantage. In addition, the Linear Response MF8 ensures that the focus ring responds directly and linearly to subtle control when focusing manually and an independent aperture ring offers direct, intuitive aperture control. High-Level Operability and Reliability for Any Environment The new FE 20-70mm F4 G’s independent focus, zoom, and aperture rings feature optimized diameter, width, and positioning for full control when shooting stills as well as maximum versatility when recording video. Customizable focus hold buttons are provided in two locations for easy access and convenient control. A focus mode switch on the side of the lens makes it possible to switch between autofocus and manual focus to quickly adapt to changing shooting conditions. To offer additional creative control, the FE 20-70mm F4 G is compatible with circular polarizing filters despite being a wide-angle zoom lens. It also includes an Iris Lock switch to prevent unwanted changes while shooting. Lastly, the FE 20-70mm F4 G has a dust and moisture resistant design9 and the front lens element features a fluorine coating that repels fingerprints, dust, water, oil, and other contaminants10. Pricing and Availability The new FE 20-70mm F4 G will be available in March 2023 for approximately $1,099 USD and $1,499 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – https://electronics.sony.com/imaging/lenses/all-e-mount/p/sel2070g (CA) – https://www.sony.ca/en/electronics/camera-lenses/sel2070g A product video on the new FE 20-70mm F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE 20-70mm F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony Alpha brand. Notes ¹ January 2023, Sony survey of full-frame constant F4 standard zoom lenses. ² 0.25 throughout the zoom range when focusing manually ³ Compared to the SEL2470Z. 4 Compared to the SEL2470Z. Sony test conditions. 5 Compared to the SEL2470Z. Sony test conditions. 6 “Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 7 With a compatible camera. Active Mode causes a slight reduction in angle of view. 8 This feature also works effectively with cameras such as the α7 IV and FX6 AF Assist function, giving creators enhanced artistic control. 9 Not guaranteed to be 100% dust and moisture proof. 10 While making it easier to wipe off any contaminants that do become attached to the lens surface.

Press release: TAMRON Announces the Launch of the World’s First1 Wide Range 4.1x Standard Zoom Lens for FUJIFILM X-mount 17-70mm F/2.8 Di III-A VC RXD (Model B070) June 15, 2022, Commack, NY - Tamron announces the launch of the 17-70mm F/2.8 Di III-A VC RXD (Model B070), a fast-aperture standard zoom lens for FUJIFILM X-mount APS-C mirrorless cameras. The lens is scheduled to be on sale on July 8, 2022, at $799. However, due to the current global health crisis, the release date or product supply schedule could change. This new lens is the FUJIFILM X-Mount version of the 17-70mm F/2.8 Di III-A VC RXD (Model B070) released in January 2021 for Sony E-mount APS-C mirrorless cameras. It features a maximum aperture of F2.8 across the entire 4.1x zoom ratio that covers the focal length range of 17-70mm (full-frame equivalent of 25.5-105mm), and superb optical performance. It is a small, lightweight lens equipped with Tamron’s VC (Vibration Compensation) mechanism to minimize camera shake. The VC mechanism leverages AI technology when shooting video. It is also equipped with the quiet RXD (Rapid eXtra-silent stepping Drive) AF motor and has minimal focus breathing. These features enable videographers to shoot comfortably when using a mirrorless interchangeable-lens camera. For added versatility, the 17-70mm F2.8 offers an exceptional MOD (Minimum Object Distance) of 7.5” at the wide-angle end, Moisture-Resistant Construction and Fluorine Coating. Its 67mm filter size is the same as most TAMRON lenses for mirrorless cameras. It is a highly useful lens that delivers high image quality for photography and videography with its fast F2.8 aperture. PRODUCT HIGHLIGHTS 1. World’s first fast-aperture standard zoom lens for APS-C mirrorless cameras with the focal length range of 17-70mm (4.1x zoom ratio) The Model B070 has a focal length range of 17-70mm, equivalent to 25.5-105mm on full-frame cameras. It is the first F2.8 fast-aperture zoom lens in the world for APS-C mirrorless cameras to achieve a 4.1x zoom ratio. 2. Outstanding optical performance The optical construction of the 17-70mm F2.8 features 16 elements in 12 groups. Two GM (Glass Molded Aspherical) and one hybrid aspherical lens elements are precisely arranged to maintain high-resolution performance from edge to edge. 3. VC mechanism optimized for both still images and video shooting The 17-70mm F2.8 features TAMRON's proprietary VC mechanism. Additional sophisticated algorithms optimized for this model and a dedicated, independently operating MPU (Micro Processor Unit) all combine to superbly compensate for vibration. This feature is available when the lens is used with cameras with or without in-body image stabilization. When shooting video, by leveraging AI technology, image stabilization performs automatically to best compensate for different shooting situations. 4. Exceptionally quiet RXD stepping motor The 17-70mm F2.8 incorporates TAMRON's proprietary RXD stepping motor. Remarkably quiet, the lens facilitates photography and videography in conditions that require silence. Supporting stress-free focusing from the wide-angle to the telephoto end of the zoom range, RXD technology enables the camera's focus tracking of moving objects to perform superbly. 5. Suppresses focus breathing The 17-70mm F2.8 has minimal focus breathing, an undesirable phenomenon in which the angle of view changes depending on the focusing distance during videography. By counteracting focus breathing, the 17-70mm F2.8 empowers users' expression of their creative intentions to the fullest degree. 6. Close focusing MOD is just 7.5” at wide-angle end 7. A highly portable compact design 8. Moisture-Resistant Construction and Fluorine Coating provide extra protection 1 Among interchangeable F2.8 standard zoom lenses for APS-C mirrorless cameras (As of May, 2022: TAMRON) 2 Di III-A: For APS-C format mirrorless interchangeable-lens cameras Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 17–70 mm Image stabilization - Yes (Vibration Compensation (VC)) Lens mount - Fujifilm X, Sony FE Aperture Maximum aperture - F2.8 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Circular diaphragm Optics Elements - 16 Groups - 12 Special elements / coatings - Two GM (Glass Molded Aspherical) elements and one hybrid aspherical lens element. Focus Minimum focus - 0.20 m (7.68″) Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 530 g (1.17 lb) Diameter - 75 mm (2.94″) Length -120 mm (4.72″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - No Zoom lock - No Filter thread - 67 mm Hood supplied - Yes Tripod collar - No

Press release: Sony Electronics Introduces New FE 24-70mm F2.8 GM II, the World’s Smallest and Lightest F2.8 Standard Zoom Lens Newest G Master™ Series Lens in Sony’s Mirrorless E-mount Lineup with Industry-leading Optical Design, Unique Actuator Technologies, Advanced Autofocus and More SAN DIEGO, CA – April 27, 2022 – Sony Electronics Inc. announced today the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model – SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lensi using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators. “Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens.” Evolved Image Quality in a Zoom Lens that Rivals Prime Lenses [1] The FE 24-70mm F2.8 GM II is great for a compact yet versatile set up and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame—even with the aperture wide open. A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings. Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II, which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit. In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x. Fast and Precise Autofocus The FE 24-70mm F2.8 GM II achieves reliable focus by using four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps[ii]continuous shooting for stills and 4K 120p video recording with autofocus. The FE 24-70mm F2.8 GM II enables full AF tracking performance even when shooting stills with the aperture stopped down, making it possible to use deeper depth of field to ensure that moving subjects remain in sharp focus when shooting continuously[iii]. The lens’ AF tracking performance while zooming is approximately two times better than the previous model[iv]. Refined Capabilities for Creative Filmmaking With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 24-70mm F2.8 GM II is designed for all types of video applications. The FE 24-70mm F2.8 GM II offers extremely quiet AF operation, thanks to the XD Linear Motors and a newly developed aperture unit. Using the latest lens technology, the FE 24-70mm F2.8 GM II reduces focus breathing, focus shift and axial shift when zooming for smooth video footage. This lens also supports the breathing compensation function[v] provided in compatible Alpha series cameras. As an added benefit for advanced video creation, the newest lens includes Linear Response MF (manual focus) that ensures high repeatability when focusing manually as the focus ring responds directly and repeatedly to subtle control. It also includes an aperture ring making manual aperture/iris control fast, direct, and easy. The dedicated iris ring enables click-less control to achieve smooth depth of field transitions. Unrivaled Mobility Designed to perfectly pair with Sony’s compact Alpha™ system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightesti 24-70 mm F2.8 zoom in its class and offers unprecedented shooting flexibility and freedom in a wide range of situations. The FE 24-70mm F2.8 GM II weighs just 24.6 ounces (695 grams), approximately 20% less (7 ounces) than the original 24-70 mm F2.8 G Master. The lens’ length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%. Reliability and Improved Control The new FE 24-70mm F2.8 GM II was developed based on feedback from professionals to offer even better control and usability than preceding models. This model includes: Zoom smoothness switch to adjust zoom ring torque either Tight or Smooth A newly added aperture ring with click ON/OFF switch and iris lock switch Two customizable focus hold buttons The focus ring that responds directly and linearly to subtle control when focusing manually New lens hood design with opening to control circular polarizing filters (dia. 82mm) The center of gravity back toward the mount for improved handling and operation An updated dust and moisture resistant[vi] design provides extra reliability for outdoor use in challenging conditions. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The front lens element also features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that become attached to the lens surface. Pricing and Availability The new FE 24-70mm F2.8 GM II will be available in June for approximately $2,300.00 USD and $3,000.00 CAD and will be sold at a variety of Sony’s authorized dealers throughout North America. For detailed product information, please visit: (US) – FE 24-70mm F2.8 GM II (CA) – FE 24-70mm F2.8 GM II Notes [I] MTF chart comparison [II] When paired with the Alpha 1. “Hi+” continuous shooting mode. Effective at 1/125 seconds or higher shutter speed. In AF-C mode at shutter speed of 1/250 seconds or higher. The maximum continuous frame rate will depend on the shooting mode. [III] With a compatible camera and the camera’s [Aperture Drive in AF] parameter set to [Focus Priority]. See Sony’s support page on the web for camera compatibility info. [IV] Sony tests. Compared to SEL2470GM. [V] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [VI] Not guaranteed to be 100% dust and moisture proof Sony FE 24-70mm F2.8 GM II Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 24–70 mm Image stabilization - No Lens mount - Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 11 Optics Elements - 20 Groups - 15 Special elements / coatings - Five aspherical elements (two of which are high-precision extreme aspherical (XA) elements), two extra-low dispersion (ED) elements and two Super ED elements. Focus Minimum focus - 0.21 m (8.27″) Autofocus - Yes Motor type - Linear Motor Full time manual - Yes Focus method - Internal Focus notes - Uses four of Sony's extreme dynamic (XD) linear motors Distance scale - No DoF scale - No Physical Weight - 695 g (1.53 lb) Diameter - 88 mm (3.45″) Length - 120 mm (4.72″) Sealing -Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread -82 mm Filter notes - Lens hood has opening for adjusting circular polarizers and variable ND filters Hood supplied -Yes Tripod collar - No