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  1. Press release: Irix 30mm f/1.4 Irix brand announces new photographic lens with 30mm focal length! The newest Irix 30mm f/1.4 lens is a product based on the 30mm Cine model, and therefore intended for the much more demanding film industry market. The entire optical structure of the lens is identical in both versions - the main emphasis here is on the vividness of the image. Of course, the photographic version has a completely different housing, while retaining the optical properties of the cine version. Irix 30mm f / 1.4 - main features: Beautiful Bokeh Fast f/1.4 Aperture Rear focusing Weather-sealed construction Aperture control from the camera Focus confirmation on the Camera Compatible with PASM semi-automatic modes Full record of exposure parameters in EXIF 61,9 degree field of view "Focus Lock" function 140-degree rotation angle of the focus ring Reinforced internal structure 86mm filter mounting front thread Mounts: Nikon F, Canon EF, Pentax K Optical properties The Irix 30mm F / 1.4 features a modern optical design that includes 3 ultra-low dispersion glass elements, 2 high reflectance glass elements and one aspherical lens. There are a total of 13 elements in 11 groups that provide sharp details, vivid colors and ultra-low distortion - 0.95%. However, what deserves special attention is the smoothness and “cine look” of the image it offers. The lens is designed to work with 35mm full frame sensors. It is worth emphasizing the use of a new, 11-blade design aperture with rounded edges, which ensures a pleasant and very vivid background blur. It works in the range of f/1.4 to f/16. DRAGONFLY Version - Characteristics The lens housing is a continuation of the Dragonfly manufacturing standard known from earlier Irix models (45mm and 150mm). It’s most important aspects are: Reinforced internal structure based on metal elements Scratch-resistant lens finish Anti-slip focusing ring with special finish for easy operating Engraved markings filled with UV-reactive paint Sealings to protect against dust and water Hardcase included Focusing Ring A special focusing ring with a characteristic shape has become a kind of hallmark of Irix 150mm and 45mm lenses. Many of our clients pay attention to the convenience it provides. The newest Irix 30mm is following same way. Special texturing and properly selected rubber material which covers it, allows for reliable and precise focusing. Dedicated emboss lets you to feel the ring’s position. This makes focusing even easier! "Focus Lock" function The Focus Lock function is also a hallmark of Irix lenses - it allows you to lock the focusing ring in a specific position. It’s especially useful when you want to keep a specific distance to the photographed object (zone-focusing) or you want to keep perfect focus at infinity in landscape photography or astrophotography. Designed for any challenge Irix customers often use their lenses in extremely difficult conditions. Therefore, the construction of the Irix 30mm f/1.4 lens had to meet their needs. Only the best materials were used. The guarantee of operation in all conditions is ensured by a system of seals located in key places of the lens, and rear focusing - thanks to which the lens does not change its dimensions while focusing. These properties allow not only to work in difficult conditions, but also guarantee the cleanliness of the mirror chamber and the sensor of the camera you are using. Available mounts The Irix 30mm f / 1.4 lens will be available with Nikon F, Canon EF and Pentax K mounts. Price and availability The lens will be available for sale in October 2021, we will inform you about exact availability and pricing in a separate press release.
  2. Press release: Ricoh Announces HD PENTAX-D FA 21mm F2.4ED Limited DC WR Lens Designed for PENTAX K-mount full-frame digital SLR cameras, ultra- wide-angle lens is first D FA-series model developed for the new- generation PENTAX Limited series PARSIPPANY, NJ, October 21, 2021 - Ricoh Imaging Americas Corporation today announced the HD PENTAX-D FA 21mm F2.4ED Limited DC WR lens. Designed for use with PENTAX K- mount, full-frame digital SLR cameras, this ultra-wide-angle, fixed-focal-length lens is the newest model in the PENTAX Limited series of lenses, which are highly acclaimed for their distinctive image rendition and exterior design. When used with PENTAX APS-C cameras, the new lens provides a focal length equivalent to 32mm in the 35mm format. The HD PENTAX-D FA 21mm F2.4ED Limited DC WR lens is the first D FA-series lens in the PENTAX Limited lineup to optimize the visual characteristics of digital images, with a goal of enabling a level of imaging performance that can’t be measured in numerical values, alone. The new lens captures the prevailing ambience and true-to-life sense of depth of the scene and is designed to make photography enjoyable for its users — essential elements of the PENTAX Limited series. The 21mm ultra-wide-angle focal length, not previously available in the FA Limited series and ideal for landscape photography, adds a new perspective of visual expression to the Limited series. The new lens features durable, weather-resistant construction, enabling its use in challenging conditions, whether it’s a misty waterfront location or a sudden rainstorm. When paired with a PENTAX weather-resistant digital SLR camera body, the lens becomes part of a highly dependable, airtight digital imaging system that performs superbly in a broad range of environments. Pricing and Availability The lens will be available in November at http://www.us.ricoh-imaging.com/ as well as at Ricoh Imaging-authorized retail outlets. Manufacturer’s suggested retail price is $1399.95. Main features of the HD PENTAX-D FA 21mm F2.4ED Limited DC WR 1. Exclusive Limited-series quality with optimized image rendition True to the Limited series design concept, this lens was developed to provide a distinctive visual expression. Lens design entailed conducting a series of image quality assessments using a vast number of captured images, and then these results were fed back into the design process, along with various numerical evaluations using precision measurement tools. When used for distant subjects such as landscapes, the lens assures solid, uniform image rendition across the image field. By further closing the aperture down, it delivers sharp, clear, high-resolution images, even at the edges. Its optical characteristics change for close-range photography. At open aperture, it provides a mild bokeh (defocused) effect in the background while capturing the main subject in sharp, crisp focus. This enables the subject to stand out against a defocused background, with the exaggerated perspective typical of ultra-wide-angle lenses. At a minimum focusing distance of seven inches (18 centimeters), it can create a variety of visual expressions, depending on the subject being captured. To achieve an attractive exterior design, the lens barrel, hood and cap have been meticulously machined from high-grade aluminum. In every way, this lens is an exceptional imaging tool that will bring greater joy and inspiration to photography. 2. Exceptional optics incorporating the latest optical technologies The lens optics incorporate a total of five glass elements: four ED (Extra-low Dispersion) glass elements—including one ED aspherical lens—and one Super ED (Extra-low Dispersion) glass optical element to minimize chromatic aberration and prevent color bleeding, not only in the main in-focus area, but also in the surrounding defocused areas. It also features a large-aperture negative meniscus optical element, a biconvex aspherical glass-mold optical element and a high- refraction glass optical element in the first lens group; this design reduces the lens’s overall size despite the ultra-wide-angle design, while delivering outstanding imaging performance for sharp, crisp images without fuzziness, even in the peripheral areas. The lens also features PENTAX-original High-Definition (HD) Coating. Compared with conventional multi-layer coatings, this high-grade, multi-layer coating reduces the average reflectance in the visible spectrum to less than 50 percent, effectively minimizing flare and ghost images even in demanding lighting conditions such as backlighting. 3. Internal lens motor AF The lens features a DC motor inside the lens barrel—a first for the Limited D FA Series—to assure smooth, quiet, high-precision, high-speed autofocus operation. This focusing mechanism provides a quieter drive sound and smoother operation than traditional body autofocus. 4. Electromagnetic diaphragm mechanism for high-precision exposure control This lens incorporates the KAF4 mount, with an electromagnetic diaphragm mechanism to assure high-precision exposure control when used in combination with compatible digital SLR cameras. It assures smooth, worry-free video shooting in locations prone to dramatic brightness changes, such as a stage with rapidly changing lighting conditions, or a forest with filtered sunlight. Electromagnetic diaphragm control is available in combination with the PENTAX K-3 Mark III, PENTAX K-3 II, PENTAX K-3, PENTAX KP, PENTAX K-70, PENTAX K-50, PENTAX K-S2, PENTAX K-S1, PENTAX K-1 Mark II and PENTAX K-1 camera bodies. Ricoh advises users to upgrade the camera’s firmware to the latest version to properly operate the electromagnetic diaphragm mechanism. 5. Durable, weather-resistant construction The lens features durable, weather-resistant construction, enabling its use in challenging conditions, such as at a waterfront location or in a sudden rainstorm. When paired with a PENTAX weather-resistant digital SLR camera body, the lens becomes part of a highly dependable, airtight digital imaging system that performs superbly even in the most demanding shooting locations. 6. Other features SP (Super Protect) coating is applied to the front surface of each lens to repel dust and stains. Black lens models are marked with a serial number starting with 0000001; silver models start with 1000001 A built-in motor drives the AF mechanism for smooth, quiet autofocus operation An eight-blade rounded diaphragm produces beautiful light beams with point light sources, while creating a natural, beautiful bokeh (defocus) effect at open and larger apertures QFS/A (Quick-Shift Focus System) instantly shifts to the manual-focus mode without requiring focus-mode switching operations after the subject has been captured in focus by the camera’s autofocus system
  3. Press release: Ricoh announces HD PENTAX-DA★ 16-50mm F2.8ED PLM AW for K-mount digital SLR cameras Large-aperture standard zoom lens is latest addition to new generation, high-performance PENTAX Star series PARSIPPANY, NJ, July 14, 2021 - Ricoh Imaging Americas Corporation today announced the HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens, the latest addition to the new generation PENTAX Star (★) lens series. Designed for use with PENTAX K-mount digital SLR cameras, Star-series lenses boast the highest imaging performance of all PENTAX lens lineups. This large-aperture standard zoom lens features an open aperture of F2.8 over the entire zoom range to deliver exceptional optical performance and is an ideal regular-use lens for the recently announced PENTAX K-3 Mark III. The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens incorporates a newly designed optical system and—for the first time in a large-aperture PENTAX lens—an advanced pulse motor (PLM) to assure smooth, high-speed, high-precision autofocus (AF) operation with minimized noise. The lens has been fine-tuned for greater operability in manual-focus operation and includes a quick-shift focus system to provide an instant shift from AF to manual. It provides a minimum focusing distance of just under 12 inches and a maximum magnification of 0.24x. This new standard zoom lens allows users to fully enjoy the process of photography according to their own preferences and can be used in a variety of applications including landscape, snapshots and portraits. The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens also features an electromagnetic diaphragm control mechanism to assure high precision exposure control and smooth focus tracking when used in combination with compatible digital SLR cameras. The mechanism also enables the capture of video clips using automatic exposure control, even when there are considerable differences in brightness when shooting. The lens has been designed to provide sharp, clear images free of flare and ghost images, even under demanding conditions like backlight. It features a nine-blade circular diaphragm to produce a natural, beautiful bokeh (defocus) effect even at open aperture. It has been treated with the PENTAX-original HD coating, which assures much higher light transmittance than conventional multi-layer coatings. The new AW (All Weather) lens features dustproof, weather-resistant construction to prevent the intrusion of water and dust into the lens barrel. When paired with a dustproof, weather- resistant PENTAX digital SLR camera body, it assures a durable, reliable digital imaging system that performs superbly in demanding shooting settings — even in rain or mist, or at locations prone to water splashes or spray. Pricing and Availability The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens will be available August 2021 at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets for a manufacturer’s suggested retail price of $1,399.95. Main Features of the new HD PENTAX-DA★ 16-50mm F2.8ED PLM AW New-generation Star-series lens, designed for optimal image quality The latest addition to the new-generation Star-series lenses — which provides the greatly improved resolving power that will accommodate the super-high-performance digital cameras of the future — this standard zoom lens compensates various aberrations to a minimum and delivers sharp, clear images, not only in the middle of the image field but at the edges. Incorporating one ED (Extra-low Dispersion) glass optical element, one anomalous glass optical element and two ED (Extra-low Dispersion) aspherical glass optical elements, it effectively reduces chromatic aberration to a minimum over the entire zoom range. Coupled with high-grade, multi-layer HD Coating,* which reduces the average reflectance in the visible ray spectrum to less than 50% that of conventional multi-layer coatings, it effectively minimizes flare and ghost images even in demanding lighting conditions such as backlighting. This standard zoom lens delivers exceptionally high resolving power and outstanding contrast even at open aperture, while capturing beautiful images with a smooth transition of the bokeh (defocus) effect and a true-to-life depth of field. Since its maximum aperture is fixed at F2.8 over the entire focal-length range from 16 to 50 millimeters (equivalent to 24.5mm to 76.5mm in 35mm format), this large-aperture zoom lens makes it an ideal regular-use lens for the PENTAX K-3 Mark III. * HD stands for High Definition. High-speed AF system with a minimum focusing distance of 0.3 meters This zoom lens incorporates a newly designed optical system which features a lighter, more compact focus-lens group. By driving this focus-lens group with an advanced PLM (Pulse Motor), it assures smooth, high-speed autofocus operation with minimized operational noise. Thanks to the redesigned focus mechanism, it provides the minimum focusing distance of just 0.3 meters, and the maximum magnification of 0.24 times, making this a versatile, regular-use lens for capturing all types of subjects — from everyday snapshots to close-ups and landscapes. Electromagnetic diaphragm mechanism for high-precision diaphragm control This zoom lens features an electromagnetic diaphragm control mechanism* to assure high- precision exposure control when used in combination with compatible digital SLR cameras. It also lets the user capture video clips using automatic exposure control, even when there are considerable differences in brightness during the video shooting. When mounted on a PENTAX K-3 Mark III, PENTAX KP or PENTAX K-70 camera body, the PLM (Pulse Motor) assures smooth focus tracking operation and flawless exposure control, while considerably reducing annoying noise generated by focus and diaphragm control operations during video shooting. It assures smooth, worry-free video shooting in locations prone to considerable brightness changes — such as a stage with rapidly changing lighting conditions, or a forest with filtering sunrays — or with active, fast-moving subjects such as athletes or animals. * The lens features the KAF4 mount and is compatible with electromagnetic diaphragm control. Electromagnetic diaphragm control is available in combination with PENTAX K-3 Mark III, PENTAX K-3 II, PENTAX K-3, PENTAX KP, PENTAX K-70, PENTAX K-50, PENTAX K-S2, PENTAX K-S1, PENTAX K-1 Mark II or PENTAX K-1 camera bodies. We advise that users upgrade the camera’s firmware to the latest version to properly use electromagnetic diaphragm control. When mounted on a PENTAX K-1 Mark II or PENTAX K-1 camera body, images can only be captured in Crop mode because the lens image circle is exclusively designed for the APS-C format. Dustproof, weather-resistant construction Developed as an AW (All Weather) model, this zoom lens features a dustproof, weather- resistant construction to prevent the intrusion of water and dust particles into the lens interior. By pairing it with a PENTAX dustproof, weather-resistant digital SLR camera body, the user can create a highly durable, reliable digital imaging system that performs superbly even in the most demanding shooting conditions — in rain or mist, or at locations prone to splashing water. HD Pentax-DA* 16-50mm F2.8 ED PLM AW specifications: Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 16–50 mm Image stabilization - No Lens mount - Pentax KAF4 Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 16 Groups - 10 Special elements / coatings - ED + anomalous glass + aspherical elements, HD coating Focus Minimum focus - 0.30 m (11.81″) Maximum magnification - 0.24× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 712 g (1.57 lb) Diameter - 84 mm (3.31″) Length117 mm (4.61″) Materials - Magnesium alloy Sealing - Yes Colour - Black Zoom method - Rotary (extending) Zoom lock - No Filter thread - 77 mm Hood product code - PH-RBN77 Tripod collar - No
  4. Press Release: Ricoh announces PENTAX K-3 Mark III digital SLR camera New flagship APS-C camera delivers outstanding imaging performance and wide range of advanced functions in compact, rugged body PARSIPPANY, NJ, March 30, 2021 -Ricoh Imaging Americas Corporation today announced the PENTAX K-3 Mark III, the new flagship model in its APS-C format digital SLR camera series. Designed around the PENTAX Principles, the new camera offers advanced functions and outstanding imaging performance with a goal of optimizing the fun and excitement of photography in a wide variety of conditions. The PENTAX K-3 Mark III builds on the PENTAX legacy of outstanding image quality, incorporating a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. A newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit delivers well-defined images with minimal noise, while retaining high-resolution reproduction at all sensitivities. The PENTAX K-3 Mark III boasts a super-high sensitivity of ISO 1600000 and features a newly developed SAFOX 13 autofocus system with 101 focus sensors. A new, super-bright optical viewfinder delivers a nearly 100% field of view and magnification of approximately 1.05 times. With a newly developed high-refraction glass prism, the viewfinder provides a wide field of view equivalent to that of a full-frame SLR, fully immersing the photographer in shooting. The camera’s compact, rugged body is dustproof and weather resistant, making it suitable for use in the most extreme environmental conditions. It features PENTAX’s high-performance, five-axis shake-reduction (SR) system, minimizing camera shake to deliver sharp, blur-free images. Furthering its commitment to producing the highest quality images, the PENTAX K-3 Mark III features the innovative Pixel Shift Resolution System, employing advanced super-resolution technology to capture four images of the same scene by shifting the image sensor by a single pixel for each image, then synthesize them into a single composite image. The PENTAX K-3 Mark III is equipped with user-friendly shooting functions, improved efficiency and operability. These include a high-definition 3.2-inch touch-screen LCD monitor—the first touch screen in the PENTAX K series. The screen allows intuitive operation of a variety of functions, including scrolling menu selection and image zooming during playback. The camera also features PENTAX Real-time Scene Analysis System, supported by the latest artificial intelligence technology. It can instantly detect a subject’s face and eyes using advanced image recognition technology and makes a real-time analysis of the subject’s movement. The system assists the camera in optimizing exposure settings and improving autofocusing accuracy, assuring more accurate subject detection and more reliable scene judgment. “The development of the PENTAX K-3 Mark III has been a longtime labor of love,” said Kaz Eguchi, president, Ricoh Imaging Americas Corporation. “At Ricoh, our goal is to develop high-quality cameras with the power to capture images that speak louder than words and inspire photographers to continue pursuing their passion for photography every day.” Pricing and Availability The PENTAX K-3 Mark III will be available in late April at www.us.ricoh-imaging.com and can be pre-ordered at Ricoh Imaging-authorized retail outlets starting on April 6 at 5 p.m. ET for the manufacturer’s suggested retail price of $1,999.95. Ricoh is also producing two limited-edition kits -- the PENTAX K-3 Mark III Black Premium Kit and PENTAX K-3 Mark III Silver Premium Kit. These special packages include a camera body and battery grip (the Silver Premium Kit comes with a silver camera body and a silver battery grip that is exclusive to this package), plus an exclusive leather strap and a spare battery. The specifications of the limited-edition models are identical to those of the PENTAX K-3 Mark III. The Premium Kits will be available in late April for the manufacturer’s suggested retail price of $2,299.95. The Five Principles of PENTAX We design new cameras through sheer devotion. Our goal is to produce cameras with the power to capture images that allow for direct communication with the subject. We design cameras that allow our users to enjoy all the processes involved in taking a picture. We pursue a level of quality and performance that can’t be measured by numbers alone. We respect and value the photographic experiences of our users and view this as an invaluable asset. Main features of the PENTAX K-3 Mark III 1.Optical viewfinder with nearly 100% field of view and approximately 1.05-times magnification The PENTAX K-3 Mark III features an optical viewfinder with a nearly 100-percent field of view and a magnification of approximately 1.05 times. A newly developed, high-refraction glass prism assures comfortable viewing with a wide field of view equivalent to that of a full-frame SLR. Also, by using a distortion-correcting optical element and optimizing the lens coatings, it delivers a clear, true-to-life viewfinder image free of distortion, with brightness improved by nearly 10 percent over the PENTAX K-3 II’s viewfinder. Incorporating a Natural Bright Matte III focusing screen — known for ease of focus during manual-focus shooting — it also delivers a sharp, clear subject image with faithful reproduction of the bokeh (defocus) effect. In addition, its transparent display lets the user monitor a wide range of operational data in the viewfinder window. 2.High-resolution images assured by approximately 25.73 effective megapixels and super-high-sensitivity photography at a top sensitivity of ISO 1600000 As part of its passion for higher image quality, PENTAX equipped the PENTAX K-3 Mark III with a back-illuminated CMOS image sensor with approximately 25.73 effective megapixels. By coupling this sensor with an AA (anti-aliasing)-filter-free optical design, the camera produces super-high-resolution images. PENTAX also renewed all key devices, including the newly developed, high-performance PRIME V imaging engine and new-generation accelerator unit to deliver well-defined images with minimal noise, while retaining high-resolution reproduction at all sensitivities — even in the super-low or super-high range. Also, by greatly improving the noise-reduction performance at high-sensitivity ranges, it boasts a top sensitivity of ISO 1600000 to extend the range of scenes that can be photographed. 3.Pentax SR II Shake Reduction System delivers high-performance, 5-Axis, 5.5-shutter-step camera shake compensation. In-body SR mechanism, compatible with all mountable lenses* The built-in SR II shake-reduction mechanism means that the PENTAX K-3 Mark III effectively minimizes camera shake and delivers sharp, blur-free images, even in camera-shake-prone conditions such as when using a telephoto lens, shooting low-light scenes without flash illumination, or photographing sunset scenes. In addition to horizontal and vertical camera shake caused by pitch and yaw, this five-axis mechanism compensates for camera shake caused by horizontal and vertical shift (often generated in macro photography) and camera shake caused by roll. It assures a compensation effect of approximately 5.5 shutter steps(CIPA standard compliant, HD PENTAX-DA 16-85mm F3.5-5.6ED DC WR、f = 85mm) — the highest level in PENTAX history — to expand the limits of handheld photography. This mechanism also provides a new Panning mode to capture sharp, clear images of slow-moving subjects. Pixel-Shift Resolution System This innovative system captures four images of the same scene by shifting the image sensor by a single pixel for each image, then synthesizes them into a single composite image. Compared to the conventional Bayer system, in which each pixel has only a single color-data unit, this system obtains all color data in each pixel and delivers super-high-resolution images with more truthful colors and much finer details than those produced by the conventional system. To make this system more useful with a wider range of scenes and subjects, the camera provides ON/OFF switching of the Motion Correction function, which automatically detects only moving elements of the image during continuous shooting and minimizes negative effects during the synthesizing process. AA-filter simulator to minimize moiré and false color** The PENTAX K-3 Mark III features an AA (anti-aliasing)-filter simulator, which effectively reduces moiré patterns to the same level as an optical AA filter, by applying microscopic vibrations to the image sensor at the sub-pixel-level during exposure. Unlike a conventional optical AA filer, this innovative, PENTAX-original simulator provides ON/FF switching and level selection to assure the optimal filter effect for a given subject or photographic condition. 4.High-definition LCD monitor with intuitive touch-screen control The PENTAX K-3 Mark III features a high-definition, 3.2-inch LCD monitor with approximately 1,620,000 pixels. Incorporating touch-screen control for the first time in the PENTAX K series, this monitor provides intuitive operation of monitor functions, including menu selection and image zooming during playback. Its air-gapless construction, in which a special resin material is injected into the gap between LCD layers and a protective tempered-glass cover, effectively reduces reflections and the dispersion of light to improve visibility during outdoor shooting. The viewfinder eyepiece is designed to protrude away from the LCD monitor screen, so the user’s nose does not contact the camera body. Positioned at the bottom of the eyepiece is an eye sensor, which turns the monitor off the moment the photographer looks into the viewfinder, preventing monitor illumination from affecting visibility during shooting. 5.SAFOX 13 autofocus system with 101 focus sensors The PENTAX K-3 Mark III features a newly developed SAFOX 13 phase-matching AF sensor module for dependable, high-precision autofocus operations. It has 101 focus sensors, 25 of which are cross-type sensors positioned in the middle, to assure pinpoint focus on the subject at minimum brightness levels as low as -4 EV.*** Also, by featuring a new, high-capacity RGBIr image sensor with approximately 307,000 pixels and a newly developed image-tracking algorithm, the camera also assures accurate tracking of subjects moving at varying speed or in irregular motion. A newly installed AF point selector lever allows the user to select the desired focus point more intuitively (up to 41 points). 6.PENTAX Real-time Scene Analysis System, supported by the latest artificial intelligence technology Supported by the combination of the new, high-density RGBIr image sensor and the high-performance PRIME V imaging engine, the PENTAX Real-time Scene Analysis System instantly detects the subject’s face and eyes using the advanced image recognition technology, then makes real-time analysis of their movement. This assists the camera in optimizing exposure settings and improving autofocusing accuracy. By adopting Deep Learning**** — the latest, much-publicized artificial intelligence technology — the PENTAX K-3 Mark III assures more accurate subject detection and more reliable scene judgment. 7.High-speed continuous shooting at a top speed of approximately 12 images per second Thanks to a newly developed mirror-driving mechanism assuring high-speed, high-accuracy control of the mirror and shutter mechanisms, and the high-performance PRIME V imaging engine that performs high-speed data transmission, the PENTAX K-3 Mark III provides high-speed drive continuous shooting — with a maximum speed of approximately 12 images per second in the AF.S mode, or approximately 11 images per second in the AF.C mode. 8.User-friendly shooting functions to improve shooting efficiency and operability PENTAX-exclusive Hyper Operation system, featuring a new Advanced mode for more flexible exposure control. Operation Control Lock function, to prevent accidental operational errors of exposure-setting buttons and the four-way controller. New-generation Smart Function with the dedicated Smart Function button, for speedy selection and setting of various functions without the need of switching on-screen menus. Button Customization function, to assign user-selected functions to 10 different control buttons. 9.Compact, sturdy body with dustproof, weather-resistant construction The PENTAX K-3 Mark III’s top, bottom, front and rear panels are all made of lightweight, high-rigidity magnesium alloy. Coupled with a dustproof, weather-resistant construction with special seals applied to crucial parts of the camera body, and outstanding cold-resistant performance to ensure stable operation at -10°C, the camera is designed to be extremely durable and dependable even in harsh environmental conditions, such as when shooting in the rain, or at dust-prone or low-temperature locations. The camera also features a durable, dependable shutter unit — verified in an endurance test of 300,000 shutter-release actions — to perfect the rugged body for worry-free shooting at any location. 10.4K-resolution movie recording with a range of functional settings The PENTAX K-3 Mark III captures 4K-resolution movie clips (3840 x 2160 pixels; 30p/24p frame rate) or Full HD movie clips (1920 x 1080 pixels; 60p/30p/24p frame rate) in the H-264 recording format. Equipped with a stereo microphone input terminal and headset terminal, it also allows the user to manually set the audio recording level and monitor the sound pressure level for microphone input. Thanks to quiet touch-screen control on the LCD monitor positioned on its back panel, the desired shooting function and exposure compensation level can be set without worrying about operational noise. 11.Bluetooth® and Wireless LAN connection The PENTAX K-3 Mark III provides two wireless interface options — Bluetooth® and Wireless LAN — for connection with mobile devices, such as smartphones and tablets. By installing the dedicated Image Sync application in a mobile device, the user can view Live View images on a smartphone screen or capture images and change camera settings using the mobile device. This application also allows the user to transfer captured images to a mobile device and upload them to various SNS sites. 12.Other features DR II (Dust Removal II) mechanism, for effective removal of dust particles using ultrasonic vibrations Effortless recharging of the camera battery via USB Type-C terminal Outdoor-friendly monitor with a Night Vision LCD Display function, for speedy adjustment of the monitor’s brightness level depending on the shooting location HDR (High Dynamic Range) function, for simplifying handheld photography and saving captured images as RAW-format files Dual SD-card slot (with Slot One conforming to the UHS-II standard) Ergonomic design of camera exterior and control parts, optimized to accommodate different hand sizes and finger lengths Compatibility with old lenses without electronic contacts, for shooting in the Av (Aperture-priority) mode and saving the lens focal length as Exif data Latest version of Digital Camera Utility 5 software included Optional Accessories D-BG8 Battery Grip Designed for exclusive use with the PENTAX K-3 Mark III, this battery grip features dustproof, weather-resistant construction, and provides an extra set of control buttons (shutter release, Smart Function, AF/AE lock, exposure compensation, and green), a focus point selector lever, and a pair of electronic dials to facilitate vertical-position shooting. It is powered by the large-capacity D-LI90P Lithium-ion Battery, which is also used to power the camera body. This battery can be recharged using the camera’s USB terminal. O-HC177 Hot shoe cover A high-quality hot shoe cover for dressing up the camera body. The material is a stainless alloy, and the design is such that it is integrated with the pentaprism part. Footnotes: * This mechanism is compatible with K-, KA-, KAF-, KAF2-, KAF3-and KAF4-mount lenses, and also with screw-mount and 645- and 67-system lenses using an adapter. Some functions may not be available with certain lenses. ** This function works most effectively with a shutter speed of 1/1000 second or slower. This function may not be compatible with some shooting modes or certain functions, including the Pixel Shift Resolution System. *** Light metering at -4 EV is available for F2.8-luminance-flux focus points, only when an F2.8-luminance-flux lens is mounted on the camera. **** Deep Learning technology is available when the exposure mode is set to Scene Analyze Auto, or when the Custom Image mode is set to Auto Select.
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