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  1. Press Release: SIGMA Announces 16-28mm F2.8 DG DN | Contemporary Lens, a Wide-Angle Zoom with Uncompromising Optical Performance in a Compact Body Ronkonkoma, NY – June 1, 2022 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the upcoming release of the 16-28mm F2.8 DG DN | Contemporary, the latest high-performance zoom lens in the SIGMA Contemporary line, and a perfect companion to the current 28-70mm F2.8 DG DN | C. The new 16-28mm F2.8 DG DN | Contemporary is designed to achieve optimal balance for a wide-angle zoom lens. An expressive ultra-wide angle of view, incredibly sharp optics, bright constant aperture, and robust yet lightweight construction all come together in one easy-to-use package. Available for Sony E-mount and L-Mount systems, this full-frame, mirrorless zoom lens is equally suitable for both still photography and video use. With inner zoom and focusing mechanisms, a high-speed stepping motor, and a convenient front filter thread, this lens offers premium imagery and video quality in a compact, balanced body, ideal for use on a gimbal. Paired with the similarly compact 28-70mm F2.8 DG DN | Contemporary lens (sold separately), users have the flexibility to handle a wide variety of compositions, all at F2.8 brightness, and all with outstanding clarity, contrast, and focusing performance. The SIGMA 16-28mm F2.8 DG DN | Contemporary lens will be available in the U.S. at SIGMA Authorized Dealers for a retail price of $899 in late June 2022. Learn more about the SIGMA 16-28mm F2.8 DG DN | Contemporary: https://www.sigmaphoto.com/16-28mm-f2-8-dg-dn-c _______________________________________________________________ Exclusively for mirrorless cameras | Compatible with full-frame cameras C | Contemporary SIGMA 16-28mm F2.8 DG DN Effortless freedom. A high performance compact ultra-wide zoom with a constant F2.8 aperture. Uncompromising optical performance within a compact body Convenient form-factor allowing more freedom and usability Exceptional build quality with intuitive ergonomics Supplied accessories: Petal-type lens hood (LH756-01), Front Cap (LCF-72 III), Rear Cap (LCRII) Available mounts: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. __________________________________________________________________ The full-frame SIGMA 16-28mm F2.8 DG DN | Contemporary combines exceptional optical quality, a bright F2.8 constant aperture and a robust and lightweight body, opening up new possibilities for L-Mount and Sony E-mount shooters who need professional results in a compact package. With its excellent field curvature correction, the 16-28mm F2.8 DG DN | Contemporary is able to achieve exceptional edge-to-edge sharpness, which is essential for most wide-angle applications. It boasts five FLD elements and four aspherical lens elements to ensure optimal image quality with minimal aberrations. The lens has an inner zoom mechanism that keeps overall length consistent throughout the entire zoom range, helping it feel balanced in the hand. The inner zoom also means the lens' center of gravity stays fairly constant, so it's perfect for gimbal use. A front filter thread allows filters to be attached more easily. The lens boasts an exceptionally compact form-factor, weighing in at just 450g and measuring just 100.6mm in length*, which makes it a highly practical optic that is portable enough for everyday shooting. It's especially appealing for landscape, wedding and travel photographers who need to carry their kit for long periods. Lightweight, versatile and extremely capable, SIGMA's 16-28mm F2.8 DG DN | Contemporary offers photographers effortless freedom at the ultra-wide end. [Key Features] 1. Uncompromising optical performance within a compact body Optimized with the latest optical design technology, the 16-28mm F2.8 DG DN | Contemporary is a high-performance optic that delivers exceptional image quality despite its compact size. The two large-diameter aspherical lens elements and five ideally arranged FLD glass elements (whose characteristics mirror that of fluorite) keep the lens light and compact while effectively suppressing the lateral and vertical chromatic aberrations that often diminish the image quality of other ultra-wide lens designs. The lens also utilizes the advanced digital correction capabilities of modern cameras to enable it to achieve such impressive image quality from such a small body. An F2.8 constant aperture gives a shallow depth-of-field for blurry out-of-focus areas, which is especially useful when shooting close-ups. The bokeh is smooth and circular thanks to the nine rounded diaphragm blades, which means the background never distracts from the in-focus subject. SIGMA has also taken extensive measures to counter ghosting and lens flare, which are caused by reflections inside the lens barrel. The Super Multi-Layer Coating ensures that the 16-28mm F2.8 DG DN | Contemporary delivers punchy, high contrast results even in the most difficult of backlit conditions. 2. Convenient form-factor allowing more freedom and usability The new 16-28mm has a front filter thread built in, which allows neutral density and polarizing filters to be attached more easily. This is especially useful for landscape photographers and film-makers. By using a stepping motor to control the AF actuator, the autofocus of the 16-28mm F2.8 DG DN | Contemporary is both fast and silent, making it ideal for shooting photography and video in quiet environments. The inner zoom mechanism allows the lens to maintain the same length throughout the entire zoom range and with almost no shift to its balance point. The resulting stability will be appreciated by anyone looking to use the lens with a gimbal, or for hand-held or vlog-style video shoots. The inner zoom mechanism also greatly contributes to the lens' favorable physical dimensions: at a length of 100.6mm, a diameter of 77.2mm and a weight of only 450g*, its compactness rivals wide-angle zooms with slower maximum F4 apertures. Paired with the SIGMA 28-70mm F2.8 DG DN | Contemporary, photographers are able to cover ultra-wide to medium telephoto focal lengths with only two lenses. Their combined weight of only 920g makes for an extremely versatile, compact lens system with uniform F2.8 brightness. 3. Exceptional build quality with intuitive ergonomics The lens is constructed using specially selected lightweight materials including Thermally Stable Composite (TSC), a polycarbonate with a thermal contraction rate similar to that of aluminum. This enables the lens to function at peak performance even in environments with harsh temperature differences, as the metal and plastic parts contract and expand at similar rates. The precision of each individual component and the simple beauty of the finished product are made possible thanks to the craftsmanship and expertise of SIGMA's staff, the company's unparalleled manufacturing technology and the rigorous quality control at SIGMA's only production base in Aizu, Japan. Compact and lightweight, the 16-28mm F2.8 DG DN | Contemporary lens is a sophisticated but versatile photographic tool that offers photographers and film-makers the perfect blend of portability and performance. *size and weight measurements given for L-Mount version [Additional Features] Lens construction: 16 elements in 11 groups, with 5 FLD and 4 aspherical lens elements Inner zoom Inner focus system Compatible with high-speed autofocus Stepping Motor Compatible with front filter (72mm) Compatible with Lens Aberration Correction Function available on supported cameras only. Available corrections and auto correction functionality may vary depending on the camera model. On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO). Support for DMF and AF+MF Super Multi-Layer Coating Focus Mode switch Petal-type lens hood (LH756-01) Mount with dust and splash-resistant structure Support for switching between linear and non-linear focus ring settings (L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately; L-Mount only) Designed to minimize flare and ghosting 9-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship Every single lens is evaluated with SIGMA's proprietary MTF measuring system Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 16–28 mm Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Aperture notes - Rounded blades Optics Elements - 16 Groups - 11 Special elements / coatings - 5 FLD, 4 aspherical Focus Minimum focus - 0.25 m (9.84″) Maximum magnification - 0.18× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 450 g (0.99 lb) Diameter - 77 mm (3.03″) Length - 101 mm (3.98″) Sealing - Yes Zoom method - Rotary (internal) Filter thread - 72 mm Hood supplied - Yes Hood product code - LH756-01 Tripod collar - No
  2. Press release: Sony Electronics Announces the World’s Lightest Constant F4 Wide-Angle Power Zoom Lens, the Compact FE PZ 16-35mm F4 G™ Latest Addition to Sony’s E-mount Lens Line-Up Offers Evolved Image Quality and Operability for Full-Frame, Content Creation SAN DIEGO, CA – March 22, 2022 – Sony Electronics Inc. today introduced the FE PZ 16-35mm F4 G (model SELP1635G) – a wide-angle power zoom with evolved image quality, high performance AF (autofocus), and superior operability designed to meet the needs of today’s creators. Developed with Sony’s vast expertise in lens design, the FE PZ 16-35mm F4 G delivers outstanding performance and control in the world’s lightesti full-frame wide-angle power-zoom lens with a constant F4 aperture. The compact hybrid lens offers refined image quality, reliable G lens rendering, and industry-leading AF performance in a remarkably compact form factor that will appeal to both photo and video content creators. The FE PZ 16-35mm F4 G is ideal for everything from video production and vlogging to street and landscape photography, offering a variety of outstanding hybrid features such as incredible resolution, beautiful bokeh, and fast and precise AF. In addition, Sony’s newest lens offers advanced video features including an innovative power zoom function and refined capabilities such as an independent aperture control ring for even more creative control. “The needs of our community are our top priority. As the content creation landscape continues to evolve and the worlds of still imaging and video continue to merge, we are constantly developing new products to meet this growing demand for hybrid content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “With an advanced feature set and unmatched portability and flexibility, The FE PZ 16-35MM F4 G is perfectly designed to meet these evolving needs and ensure that today’s creators can realize their full vision.” Evolved Image Quality for Photos and Videos The FE PZ 16-35MM F4 G offers an extraordinary blend of breathtaking resolution and beautiful bokeh in a lightweight, compact lens. The optical path includes two AA (advanced aspherical) elements and a conventional aspherical element for an accurate image across the frame and 16-35mm zoom range. One Super ED (extra-low dispersion), and one ED glass element control chromatic aberration, while one ED aspherical element controls both chromatic and spherical aberration. The use of AA elements in an advanced optical design also ensures excellent close-up performance throughout the zoom range – minimum focusing distance is 11 inches (0.28 meters) at 16mm and 9.5 inches (0.24 meters) at 35mm, with a maximum magnification of 0.23x. Additionally, an optimized coating effectively suppresses flare and ghosting for clear, well-defined images. A circular aperture and carefully designed control of spherical aberration work together to deliver smooth, deep full-frame bokeh that adds visual impact. High-Performance Autofocus The FE PZ 16-35mm F4 G utilizes two XD (Extreme Dynamic) Linear motors to control autofocus. The fast response and smooth, quiet operation of this system gives users new creative freedom. With Sony’s flagship Alpha 1 body it is possible to maintain accurate focus while shooting stills continuously at up to 30fps (frames per second)[i] and up to 120fps in movie mode. Focus is especially critical when shooting slow motion 4K up to 120fps or 8K movies[ii]. The FE PZ 16-35mm F4 G works with Alpha cameras[iii] to reliably focus, and smoothly and silently track even fast-moving subjects. High-thrust XD Linear Motors, optimized optics, and responsive control add up to extraordinarily precise AF performance while keeping the lens compact with internal focus. Advanced Features for Video Including a New Power Zoom Function Based on feedback from leading creators, Sony specifically designed the FE PZ 16-35MM F4 G to deliver the refined imagery and control for today’s video needs. It features the latest lens technology to reduce focus breathing as well as focus and axial shift when zooming to ensure the highest quality video is easily captured. Focus, zoom, and aperture operation are also extremely quiet, greatly reducing noise and vibration that can interfere with movie recording. For the first time in a Sony Alpha lens the FE PZ 16-35mm F4 G uses four XD linear motors for the power zoom function in addition to the two XD linear motors used for focus. With this newly designed electronic power zoom system, the FE PZ 16-35mm F4 G provides advanced control with the response and immediacy of non-powered manual zoom. It features both a zoom ring and a zoom lever with variable zoom speed that makes it easy to execute super-slow, fast or constant-speed change in focal length. Power zoom also minimizes camera shake or movement that can occur when operating a traditional zoom ring, and when used with compatible cameras, users can customize the zoom ring direction to suit shooting conditions. Zoom can also be controlled with the zoom lever on compatible cameras. Remote operation is also possible when using the Imaging Edge™ Mobile app[iv]. As an added benefit, users can operate buttons and controls on compatible cameras or accessories for convenient zoom control, including the GP-VPT2BT Bluetooth Grip and Remote Commander RMT-P1BT to remotely control zoom while the camera is mounted on a gimbal[v]. Furthermore, Linear Response MF ensures high repeatability as the focus ring responds directly and repeatably to subtle control when focusing manually. An aperture ring makes manual aperture/iris control fast, direct, and easy. The aperture ring includes a switch that can select aperture click stops that are ideal for photography or de-click operation for smooth iris control which is ideal for video. Superior Mobility, Control and Reliability World-class design and technology come together to deliver a compact, lightweight lens that also includes focus, zoom and aperture/iris rings and power zoom for unprecedented mobility and handling. Using internal focus and internal zoom, the overall length of the lens remains constant during use for ideal balance and handling. Consistent balance makes this lens an ideal choice for gimbal-mounted movie shooting or use with a matte box. The focus ring can be easily controlled while shooting movies, and the adjacent focus and zoom rings are different sizes so they can be easily operated by feel while viewing the monitor. More convenient features on the FE PZ 16-35mm F4 G include the Iris Lock Switch that can be engaged to prevent the aperture ring from being accidentally moved between the auto and F4 - F22 settings and the customizable focus hold button for convenient control. As the world’s lightesti F4 wide-angle power-zoom lens, the FE PZ 16-35MM F4 G weighs just 12 ounces (353 grams), 30% less than the Vario-Tessar T* FE 16–35 mm F4 ZA OSS and is just 3.17 inches x 3.47 inches (80.5mm x 88.1mm) in size with a filter diameter of φ72mm. The lens also has a dust and moisture resistant design[vi], as well as a fluorine front element coating to keep it clean and reliable for outdoor use. Pricing and Availability The new FE PZ 16-35mm F4 G will be available in June 2022 for approximately $1,200.00 USD and $1,500.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – FE PZ 16-35MM F4 G (CA) – FE PZ 16-35MM F4 G A product video on the new FE PZ 16-35MM F4 G can be viewed HERE. Exclusive stories and exciting new content shot with the new FE PZ 16-35MM F4 G and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. About Sony Electronics Inc. Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Group Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information. Notes Hi+” continuous shooting mode. Effective at 1/125 sec. or higher shutter speed. In AF-C mode at shutter speeds of 1/250 sec. or higher the maximum continuous frame rate will depend on the shooting mode. 4K: 3,840 x 2,160 pixels. 8K: 7,680 x 4,320 pixels. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. Download Imaging Edge app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. Membership to Imaging Edge account and app on smartphone required with connection to WiFi. See Imaging Edge terms and conditions/privacy policy for details. Zoom operation depends on the body used. Refer to the help guide for details. Not guaranteed to be 100% dust and moisture proof. Sony FE PZ 16-35mm F4 G Specifications Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 16–35 mm Image stabilization - No Lens mount - Sony E, Sony FE Aperture Maximum aperture - F4–22 Minimum aperture - F4 Aperture ring - Yes Number of diaphragm blades - 7 Optics Elements - 13 Groups - 12 Special elements/coatings: 2 advanced aspherical elements 1 extra-low dispersion (ED) element 1 aspherical element 1 Super ED element 1 ED aspherical element Focus Minimum focus- 0.28 m (11.02″) Maximum magnification - 0.23× Autofocus - Yes Motor type - Linear Motor Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 353 g (0.78 lb) Diameter - 81 mm (3.17″) Length - 88 mm (3.47″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Tripod collar - No
  3. CANON COMPLETES ANOTHER CHAPTER IN THE RF LENS STORY – INTRODUCES TWO NEW BUDGET-FRIENDLY LENSES FOR EOS R FULL-FRAME MIRRORLESS USERS MELVILLE, N.Y., September 14, 2021 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM lenses. Both lenses invite current EOS R series users and those who are considering a move to Canon’s prominent mirrorless system, such as the EOS R or EOS RP, to expand their content creation abilities with the visual drama of an ultra-wide-angle lens and true telephoto-only zoom lens. As the “lens first” EOS R series continues to expand, these latest lenses open the door to a wide-range of imaging creators, encouraging them to test the powers and possibilities of their art. Ultra-Wide Perspectives Whether you are excited to start exploring the creative world of ultra wide-angle photography or someone who is looking to add another lens to expand your imaging offerings, the Canon RF16mm F2.8 STM is compact, lightweight and affordable. Long gone are the days of optical corrections or sharpness challenges – the new ultra-wide, 16mm RF lens, for full-frame cameras, comes with a fast and bright f/2.8 maximum lens aperture, as well as smooth and brisk AF (autofocus). This lens is a strong addition to the landscape, architecture or travel photographer — but it also provides the vlogging creator and the EOS Webcam Utility software user the power to integrate environments into their imagery, with its super-wide coverage. Additional features of Canon’s new ultra wide-angle prime lens with 16mm focal length F2.8 include: STM Motor for smooth focusing when recording video Compact size and light weight — similar to RF50mm F1.8 STM Minimum focus distance of 5.11” Maximum magnification of 0.26x 43mm filter thread Truly Telephoto Possibilities The Canon RF100–400mm F5.6–8 IS USM provides users with a versatile and popular zoom range that brings subjects closer with ease. It’s an affordable and easily hand-holdable entry into the world of super-telephoto, full-frame photography and video. Offering superb performance and sharpness, the 100–400mm focal length provides a versatile range for all types of telephoto opportunities — be it portraits and documenting events, to sports, birding and wildlife. And, for the first time in a non-L-series lens, the RF100–400mm will accept optional Canon RF 1.4x and 2x tele extenders, offering even more telephoto potential in a lightweight package. Yes, the Canon RF100–400mm is an excellent gateway into the world of wildlife, nature, and sports photography. However, this lens and its super-telephoto abilities can also be leveraged for the video content creator or vlogger when compiling b-roll type footage or for subjects who are at a distance. Additional features of the Canon RF100-400mm include: High image quality — similar to the well-regarded EF 70-300mm f/4-5.6 IS II USM 100-400mm telephoto zoom range Accepts optional Canon RF 1.4x and 2x extenders 6 – F8 variable maximum aperture Easy hand-held operation — lighter than EF70-300 IS II lens Up to 5.5-Stops i optical IS and 6-stops ii correction with coordinated IS Nano USM for high-speed and smooth AF Smooth and nearly silent AF during video recording Superb close-focusing — at 400mm, excellent 0.41x magnification 9-blade aperture, for smooth backgrounds/foregrounds 67mm filter thread Pricing and Availability The Canon RF16mm F2.8 STM and RF100–400mm F5.6–8 IS USM are scheduled to be available in October 2021 for an estimated retail price of $299.00 and $649.00, respectively*. For additional information, please visit usa.canon.com Canon RF 100-400mm F5.6-8 IS USM Specs Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 100–400 mm Image stabilization - Yes CIPA Image stabilization rating - 5.5 stop(s) Lens mount - Canon RF Aperture Maximum aperture - F5.6–8 Minimum aperture - F32–45 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 12 Groups - 9 Special elements / coatings - 1 UD + 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.88 m (34.65″) Maximum magnification - 0.41× Autofocus - Yes Motor type - Nano ultrasonic Full time manual - Yes Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 635 g (1.40 lb) Diameter - 165 mm (6.5″) Length - 80 mm (3.15″) Sealing - No Colour - Black Zoom method - Rotary (extending) Power zoom - No Filter thread - 67 mm Hood supplied - Yes Canon RF 16mm F2.8 STM Specs Principal specifications Lens type - Prime lens Max Format size - 35mm FF Focal length - 16 mm Image stabilization - No Lens mount - Canon RF Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Optics Elements - 9 Groups - 7 Special elements / coatings - 1 aspherical element, Super Spectra Coating Focus Minimum focus - 0.13 m (5.12″) Maximum magnification - 0.26× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 165 g (0.36 lb) Diameter - 40 mm (1.57″) Length - 69 mm (2.72″) Sealing - No Colour - Black Filter thread - 43 mm Hood supplied - No Hood product code - EW-65C
  4. Press release: SIGMA Announces Release of Three F1.4 Prime Lenses for Fujifilm X Mount Cameras Ronkonkoma, NY – February 21, 2021 – SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the upcoming launch of interchangeable lenses for Fujifilm X Mount mirrorless cameras. This addition allows users to enjoy high-performance, high-quality SIGMA lenses in native mount on their X Mount system. Initially, three F1.4 prime lenses (16mm F1.4 DC DN | Contemporary, 30mm F1.4 DC DN | Contemporary, 56mm F1.4 DC DN | Contemporary), which are currently available in four mounts (Sony E-mount, Canon EF-M mount, Micro Four Thirds mount and L-Mount) will be simultaneously released in X Mount, and the lineup will expand in the future. Specifically, the recently-released SIGMA 18-50mm F2.8 DC DN | Contemporary lens, currently available for Sony E-mount and L-Mount, is tentatively scheduled for a December 2022 release. As a lens manufacturer, we will continue striving to meet the expectations of our customers with an expanded lineup of lenses and mounts for mirrorless cameras. These three F1.4 prime lenses for X Mount will be available at SIGMA Authorized Dealers nationwide in April 2022. Learn more about the SIGMA 16mm / 30mm / 56mm F1.4 DC DN | Contemporary lenses: https://www.sigmaphoto.com/lenses/mirrorless-f1-4-trio
  5. Press release: Ricoh announces HD PENTAX-DA★ 16-50mm F2.8ED PLM AW for K-mount digital SLR cameras Large-aperture standard zoom lens is latest addition to new generation, high-performance PENTAX Star series PARSIPPANY, NJ, July 14, 2021 - Ricoh Imaging Americas Corporation today announced the HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens, the latest addition to the new generation PENTAX Star (★) lens series. Designed for use with PENTAX K-mount digital SLR cameras, Star-series lenses boast the highest imaging performance of all PENTAX lens lineups. This large-aperture standard zoom lens features an open aperture of F2.8 over the entire zoom range to deliver exceptional optical performance and is an ideal regular-use lens for the recently announced PENTAX K-3 Mark III. The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens incorporates a newly designed optical system and—for the first time in a large-aperture PENTAX lens—an advanced pulse motor (PLM) to assure smooth, high-speed, high-precision autofocus (AF) operation with minimized noise. The lens has been fine-tuned for greater operability in manual-focus operation and includes a quick-shift focus system to provide an instant shift from AF to manual. It provides a minimum focusing distance of just under 12 inches and a maximum magnification of 0.24x. This new standard zoom lens allows users to fully enjoy the process of photography according to their own preferences and can be used in a variety of applications including landscape, snapshots and portraits. The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens also features an electromagnetic diaphragm control mechanism to assure high precision exposure control and smooth focus tracking when used in combination with compatible digital SLR cameras. The mechanism also enables the capture of video clips using automatic exposure control, even when there are considerable differences in brightness when shooting. The lens has been designed to provide sharp, clear images free of flare and ghost images, even under demanding conditions like backlight. It features a nine-blade circular diaphragm to produce a natural, beautiful bokeh (defocus) effect even at open aperture. It has been treated with the PENTAX-original HD coating, which assures much higher light transmittance than conventional multi-layer coatings. The new AW (All Weather) lens features dustproof, weather-resistant construction to prevent the intrusion of water and dust into the lens barrel. When paired with a dustproof, weather- resistant PENTAX digital SLR camera body, it assures a durable, reliable digital imaging system that performs superbly in demanding shooting settings — even in rain or mist, or at locations prone to water splashes or spray. Pricing and Availability The HD PENTAX-DA★ 16-50mm F2.8ED PLM AW lens will be available August 2021 at www.us.ricoh-imaging.com as well as at Ricoh Imaging-authorized retail outlets for a manufacturer’s suggested retail price of $1,399.95. Main Features of the new HD PENTAX-DA★ 16-50mm F2.8ED PLM AW New-generation Star-series lens, designed for optimal image quality The latest addition to the new-generation Star-series lenses — which provides the greatly improved resolving power that will accommodate the super-high-performance digital cameras of the future — this standard zoom lens compensates various aberrations to a minimum and delivers sharp, clear images, not only in the middle of the image field but at the edges. Incorporating one ED (Extra-low Dispersion) glass optical element, one anomalous glass optical element and two ED (Extra-low Dispersion) aspherical glass optical elements, it effectively reduces chromatic aberration to a minimum over the entire zoom range. Coupled with high-grade, multi-layer HD Coating,* which reduces the average reflectance in the visible ray spectrum to less than 50% that of conventional multi-layer coatings, it effectively minimizes flare and ghost images even in demanding lighting conditions such as backlighting. This standard zoom lens delivers exceptionally high resolving power and outstanding contrast even at open aperture, while capturing beautiful images with a smooth transition of the bokeh (defocus) effect and a true-to-life depth of field. Since its maximum aperture is fixed at F2.8 over the entire focal-length range from 16 to 50 millimeters (equivalent to 24.5mm to 76.5mm in 35mm format), this large-aperture zoom lens makes it an ideal regular-use lens for the PENTAX K-3 Mark III. * HD stands for High Definition. High-speed AF system with a minimum focusing distance of 0.3 meters This zoom lens incorporates a newly designed optical system which features a lighter, more compact focus-lens group. By driving this focus-lens group with an advanced PLM (Pulse Motor), it assures smooth, high-speed autofocus operation with minimized operational noise. Thanks to the redesigned focus mechanism, it provides the minimum focusing distance of just 0.3 meters, and the maximum magnification of 0.24 times, making this a versatile, regular-use lens for capturing all types of subjects — from everyday snapshots to close-ups and landscapes. Electromagnetic diaphragm mechanism for high-precision diaphragm control This zoom lens features an electromagnetic diaphragm control mechanism* to assure high- precision exposure control when used in combination with compatible digital SLR cameras. It also lets the user capture video clips using automatic exposure control, even when there are considerable differences in brightness during the video shooting. When mounted on a PENTAX K-3 Mark III, PENTAX KP or PENTAX K-70 camera body, the PLM (Pulse Motor) assures smooth focus tracking operation and flawless exposure control, while considerably reducing annoying noise generated by focus and diaphragm control operations during video shooting. It assures smooth, worry-free video shooting in locations prone to considerable brightness changes — such as a stage with rapidly changing lighting conditions, or a forest with filtering sunrays — or with active, fast-moving subjects such as athletes or animals. * The lens features the KAF4 mount and is compatible with electromagnetic diaphragm control. Electromagnetic diaphragm control is available in combination with PENTAX K-3 Mark III, PENTAX K-3 II, PENTAX K-3, PENTAX KP, PENTAX K-70, PENTAX K-50, PENTAX K-S2, PENTAX K-S1, PENTAX K-1 Mark II or PENTAX K-1 camera bodies. We advise that users upgrade the camera’s firmware to the latest version to properly use electromagnetic diaphragm control. When mounted on a PENTAX K-1 Mark II or PENTAX K-1 camera body, images can only be captured in Crop mode because the lens image circle is exclusively designed for the APS-C format. Dustproof, weather-resistant construction Developed as an AW (All Weather) model, this zoom lens features a dustproof, weather- resistant construction to prevent the intrusion of water and dust particles into the lens interior. By pairing it with a PENTAX dustproof, weather-resistant digital SLR camera body, the user can create a highly durable, reliable digital imaging system that performs superbly even in the most demanding shooting conditions — in rain or mist, or at locations prone to splashing water. HD Pentax-DA* 16-50mm F2.8 ED PLM AW specifications: Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 16–50 mm Image stabilization - No Lens mount - Pentax KAF4 Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 16 Groups - 10 Special elements / coatings - ED + anomalous glass + aspherical elements, HD coating Focus Minimum focus - 0.30 m (11.81″) Maximum magnification - 0.24× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - No Physical Weight - 712 g (1.57 lb) Diameter - 84 mm (3.31″) Length117 mm (4.61″) Materials - Magnesium alloy Sealing - Yes Colour - Black Zoom method - Rotary (extending) Zoom lock - No Filter thread - 77 mm Hood product code - PH-RBN77 Tripod collar - No
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