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Press release: Panasonic Announces Compact, Lightweight LUMIX S 35mm F1.8 (S-S35) for the LUMIX S Series The New 35mm Wide-Angle Fixed Focal Length Lens Features F1.8 Large Aperture Newark, NJ (October 9, 2021) – Panasonic is pleased to introduce a new large-aperture wide fixed focal length lens, the LUMIX S 35mm F1.8 (S-S35), as the fourth addition to the series of four F1.8 large-aperture lenses based on the L-Mount system standard. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50), 24mm(S-S24) and the new 35mm(S-S35) lens feature a common size and position of control parts to provide practical advantages in use. The center of gravity of these lenses is comparable, allowing easy and quick exchanging of lenses with minimum balance adjustment when the camera is on a gimbal. Consistent diameter also enables the use of common filters, and users will benefit from its descriptive performance. The LUMIX S 35mm F1.8 is comprised of eleven lens elements in nine groups including three aspherical lenses and three ED (Extra-Low Dispersion) lenses. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. The ED lenses also effectively suppress chromatic aberration. The LUMIX S 35mm F1.8is suitable for versatile situations including landscapes, snapshots and portraits. Minimum focusing distance of 0.24m also produces high-quality close-ups. The LUMIX S 35mm F1.8 is capable of smooth, silent operation, working with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring, while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity, or the amount of focus shift per rotational quantum, can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation. The LUMIX S 35mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, the lens achieves professional quality video recording. With its approximately 295g compact size and light weight, the LUMIX S 35mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant*1 design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. To further strengthen the S-Series lens system, development is underway for a new 18 mm ultra wide angle fixed focal length lens with F1.8 large aperture. Alongside the development of new lenses, firmware update programs*2 are also available for the conventional S-R70200, S-E70200, S-R70300 and S-R24105 lenses to improve the stability of Image Stabilizer during video recording. In addition, image stabilization performance of Dual I.S. 2 has been increased from 6.5 stops to 7.5 stops*3 for photoshoot when the S-R24105 is mounted on the LUMIX S1H, S1R or S1. Panasonic and L-Mount system alliance is committed to further expansion of L-Mount lens lineup, as well as the enhancement of performance, to fulfill the needs and maximize satisfaction of customers. *1 Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. *2 Firmware update programs for S-R70200(Ver.1.2), S-E70200(Ver.1.1), S-R70300(Ver.1.1) and S-R24105(Ver.1.2) are available at https://av.jpn.support.panasonic.com/support/global/cs/dsc/download/index4.html *3 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=105mm.] Performance is guaranteed when the S-R24105 is mounted on the LUMIX S1H, S1R or S1, as of November 9, 2021. The LUMIX S 35mm F1.8 (S-S35) will be available at the end of November for $699.99

Press release: TAMRON Announces the Development of the World's First Mirrorless Zoom Lens with a Maximum Wide-open Aperture of F2. A fast-aperture “travel zoom” with seamless zoom action from wide-angle through telephoto range. August 4, 2021, Commack, NY - Tamron announces the development of a fast-aperture telephoto zoom lens for Sony E-mount full-frame mirrorless cameras, the 35-150mm F/2-2.8 Di III VXD (Model A058). The lens is expected to launch in 2021. The 35-150mm F2-2.8 is a zoom lens that covers the range from wide-angle (35mm) through telephoto (150mm) and is ideal for travel photography. It is the first zoom lens for Sony E-mount full-frame mirrorless cameras to have a maximum wide-open aperture of F2. With this focal range, you can enjoy shooting magnificent views and large buildings at 35mm and dynamic close-up shots at 150mm. Travel photographers can easily take beautiful sunrise and sunset shots, shoot distinctive exterior buildings and interiors like restaurants, and take twilight and nightscape photos. With high-level performance under a wide variety of shooting conditions, this new fast lens is ideal for travel aimed at creating superb photographic works. By incorporating the VXD (Voice-coil eXtreme-torque Drive) linear motor focus mechanism, the lens features a very high-speed and high-precision autofocus for a fast-aperture lens. It also incorporates a new design in the pursuit of enhanced operability and ergonomic texture. The new lens supports the full array of frequently used angles-of-view including wide-angle, standard, medium telephoto and telephoto, making it easy to compose the perfect shot without changing lenses or your position from the subject. Originally developed software ‘TAMRON Lens Utility’ for lens function customization This lens is compatible with the new ‘TAMRON Lens Utility’ software originally and uniquely developed by TAMRON. TAMRON Lens Utility can be operated via your computer by connecting the lens from its Connector Port via the optional TAMRON Connection Cable . Users can customize the functions and update the firmware through the lens rather than through the camera. The personal customization gives flexible shooting options to match the shooting situation such as still photography or videography. (Functions of TAMRON Lens Utility) Focus Set Button settings A-B Focus: Set 2 focus positions (A and B) and make the focus automatically shift between A and B Focus Preset: Set your desired focus position and move the focus to the recorded point by a click Switch Focus Ring Function (Focus/Aperture): Switch Focus Ring Function from focus adjustment to aperture adjustment Assign function from the camera: Assign custom functions from the camera body to the Focus Set Button *The function of Focus Set Button can be cleared Focus Ring settings MF Ring Rotation: Change the rotation direction of the focus ring MF Method: Choose the method of focus operation when using the focus ring Firmware update

Press release: SIGMA 35mm F1.4 DG DN The evolution of a classic The 35mm F1.4 Art is reborn Exceptional optical performance Fast and quiet AF in a compact body Professional feature-set Superb optical performance and usability power up the most popular focal length. An "Art F1.4 35mm" reborn for mirrorless and empowered through SIGMA's technology to date. The existing 35mm F1.4 DG HSM | Art was SIGMA’s first GLOBAL VISION lens. Released in 2012, it set the standard for all of SIGMA’s subsequent Art-line lenses, and thanks to its exceptional image quality it is still the 35mm prime lens of choice for many professional photographers. Nine years on, the 35mm F1.4 has been redesigned from the ground up specifically for mirrorless cameras, and is the culmination of much of the optical design expertise and advanced production techniques gained over the past decade of GLOBAL VISION lens development. As with all of SIGMA’s lenses, the 35mm F1.4 DG DN | Art is built entirely at its sole factory in Aizu in Japan, where the standard of craftsmanship is of the highest level. As is true with all SIGMA lenses, class-leading optics are right at the heart of the design concept of this new 35mm F1.4 DG DN | Art. Despite being significantly smaller and lighter than the existing 35mm F1.4, it displays an outstanding level of sharpness right to the edges of the frame at all apertures, as well as exceptionally smooth and attractive bokeh and remarkably well-controlled optical aberrations. Designed exclusively for use with mirrorless cameras, the 35mm F1.4 DG DN | Art is light enough to feel perfectly balanced on a compact mirrorless camera, yet is packed with an array of professional features including ultra-fast AF, a de-clickable and lockable aperture ring and a customizable AFL button. This gives the lens operability and portability without compromise, making it as ideal for professional projects as it is for casual outings, and as well-suited to video as it is stills. SIGMA is delighted to introduce you to the new gold standard in wide-aperture 35mm primes. Key features 1. Exceptional optical performance Central to the design of the 35mm F1.4 DG DN | Art is its sophisticated optical performance, which is consistent with the development of all Art line lenses. The lens incorporates 15 elements in 11 groups. With two Special Low Dispersion (SLD) elements, an Extraordinary Low Dispersion (ELD) element, an ‘F’ Low Dispersion (FLD) element and two aspherical elements, and as well as other high-performance glass, the lens’ advanced optical construction utilizes SIGMA’s state-of-the-art optical design technology, minimizing all types of aberration including axial chromatic aberration, which cannot be corrected in-camera. In spite of having a very wide aperture of F1.4, the lens is able to control sagittal coma flare extremely well even wide open, stopping bright points of light from flaring out near the edges of the frame. This will be particularly appealing to night sky photographers. Owing to its 11 rounded diaphragm blades, the lens displays smooth, round bokeh so that out-of-focus areas are not distracting. This makes the 35mm F1.4 DG DN | Art well-suited to portraits, supported by its ultra-sharp image quality and minimal color bleeding. It also performs very well in backlit conditions thanks to SIGMA's anti-ghosting and anti-flare technology that it has cultivated through countless simulations and real-life testing in our many years of lens development. This keeps shots high contrast and free of excessive flare even when working in difficult light. 2. Fast and quiet AF in a compact body The focusing mechanism in the SIGMA 35mm F1.4 DG DN | Art features a stepping motor. This motor controls a focusing lens group composed of a single, lightweight element, which means AF is responsive and quiet, and is able to keep track of moving objects very effectively. Manual focusing is smooth and precise, but with the right amount of resistance for film-makers. Certainly, this lens has a focus mode switch on the body. The SIGMA 35mm F1.4 DG DN | Art wholly embraces the Art line concept, which is “designed with a focus on sophisticated optical performance”. This—paired with its advanced autofocus performance and the convenience of a compact size—makes for a lens that raises the standards. 3, Professional feature-set On the body of the SIGMA 35mm F1.4 DG DN | Art is an aperture ring that allows aperture to be controlled via the lens, or when set to Auto, using the camera. An aperture lock switch on the lens body allows the aperture ring to be locked in Auto so that it’s not accidentally knocked during shooting. A big plus for film-makers, the aperture ring can be de-clicked, allowing users to seamlessly adjust exposure. Also on the lens barrel is a focus mode switch and an AFL button, which can be customized to a desired function from within the camera menu (depending on the model). The switch is ergonomically positioned to be controlled by the thumb during use. A petal type lens hood is included in the box, which helps reduce flare and offers the lens added protection if dropped. The hood has a lock mechanism that keeps it attached securely to the lens, and its rubberized grip makes it quick and easy to attach and remove. On top of this impressive array of features and elegant exterior, the body of the 35mm F1.4 DG DN | Art offers an exceptional level of durability that helps it withstand long-term professional use as well as individual operating parts that give a good fit to the hand. The dust and splash proof structure provides sealing on buttons and along joins between constituent parts, and there’s a rubber gasket around the mount. There’s also a water and oil repellent coating applied to the front element ensures that photographers can rely on it in any conditions. Additional features Lens construction: 15 elements in 11 groups, with 1 FLD, 1 ELD, 2 SLD and 2 aspherical elements Internal focusing Compatible with high-speed autofocus Stepping motor Compatible with lens-based optical correction * Function available on supported cameras only. Available corrections may vary depending on the camera model. Super Multi-Layer Coating Water and oil repellent coating (front element) Aperture Ring Aperture Ring Click Switch Aperture Ring Lock Switch *When turned ON at the position A, the aperture ring is locked at A. When turned ON at a position other than A, it is locked within the range between the maximum to minimum apertures and will not engage at the position A. AFL button Focus Mode Switch Support DMF, AF+MF Dust and splash proof structure Petal type hood with lock Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system "A1" 11-blade rounded diaphragm High-precision, durable brass bayonet mount "Made in Japan" craftsmanship To learn more about SIGMA's craftsmanship, please visit SIGMA website at www.sigma-global.com/en/about/craftsmanship Key specifications The figures below are for L-mount Lens construction: 11 groups, 15 elements (1 FLD, 1 ELD, 2 SLD and 2 aspherical lens) Angle of view: 63.4 ° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F16 Minimum focusing distance: 30 cm / 11.8 in. Maximum magnification ratio: 1:5.4 Filter size: φ67 mm Dimensions (Maximum Diameter × Length): φ75.5 mm × 109.5 mm / φ3.0 in × 4.3 in Weight: 645 g / 22.8 oz