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  1. Press release: Panasonic Releases the Compact, Lightweight LUMIX S 24mm F1.8 (S-S24) for the LUMIX S Series 24mm Wide-Angle Fixed Focal Length Lens with F1.8 Large Aperture Newark, NJ (August 31, 2021) - Panasonic is pleased to introduce a new large-aperture wide fixed focal length lens, the LUMIX S 24mm F1.8 (S-S24), as the third addition to the series of four F1.8 large-aperture lenses based on the L-Mount system standard. A total of four F1.8 fixed focal length lenses from the LUMIX S Series including 85mm(S-S85), 50mm(S-S50) and the new 24mm(S-S24) lens feature a common size and position of control parts to provide practical advantages in use. The lenses’ center of gravity is similar, which makes it easy to exchange lenses quickly with minimum balance adjustment when the camera is on a gimbal. In addition, their descriptive performance is consistent, and a uniform diameter enables the use of common filters. The LUMIX S 24mm F1.8 is comprised of twelve lens elements in eleven groups including three aspherical lenses, three ED (Extra-Low Dispersion) lenses and one UED (Ultra Extra-Low Dispersion) lens. The use of three aspherical lenses realizes both high descriptive performance and beautiful bokeh, which are common advantages to the series of all F1.8 lenses. It is suitable for versatile situations ranging from landscapes to snapshots, taking advantage of the wide angle of view. The ED lenses and the UED lens effectively suppress chromatic aberration. The LUMIX S 24mm F1.8 is capable of smooth, silent operation to work with the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees by 30 degrees to enable intended focus operation. The LUMIX S 24mm F1.8 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Further, with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. With its approximately 310g compact size and light weight, the LUMIX S 24mm F1.8 features stunning mobility to fit the S5, LUMIX’s smallest full-frame model. The rugged dust/splash-resistant* design withstands use under harsh conditions even at 10 degrees below zero for high mobility. The filter diameter is 67 mm, with a 9-blade circular aperture diaphragm. With the addition of the upcoming standard 35 mm fixed focal length lens and the four F1.8 large-aperture lenses of the LUMIX S series, the Panasonic and L-Mount system alliance is committed to the development of L-Mount lenses for the further expansion of its lineup to fulfill the needs of customers. The LUMIX S 24mm F1.8 (S-S24) will be available at valued channel partners for $899.99 in mid-October. * Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. • L-Mount is a trademark or registered trademark of Leica Camera AG. • Design and specifications are subject to change without notice.
  2. Press release: S | Sports SIGMA 150-600mm F5-6.3 DG DN OS Capture the magic through your finder.  1. Uncompromising optical performance throughout the zoom range 2. Fast, high-precision AF and impressive functionality 3. Outstanding build quality optimized for ultra-telephoto photography Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects.Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations.Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line.* Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS functionInternal focusing Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (TS-121) fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount.Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)|Angle of view: 16.4° (W) - 4.1° (T)|Number of diaphragm blades: 9 (rounded diaphragm)|Minimum aperture: F22-29|Minimum focusing distance: 58 (W) – 280 (T) cm / in. – in.|Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)|Filter size: φ95mm|Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.|Weight: 2,100g (Tripod included) / 74.1oz Sigma 150-600mm F5-6.3 DG DN OS Specifications: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length- 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 4 stop(s) Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F5–6.3 Minimum aperture - F22–29 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 25 Groups - 15 Special elements / coatings - 4 FLD + 2 SLD elements, Super Multi-Layer coating Focus Minimum focus - 2.80 m (110.24″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 2100 g (4.63 lb) Diameter - 109 mm (4.29″) Length - 266 mm (10.47″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread - 95 mm Hood supplied - Yes Tripod collar - Yes
  3. Press release: Panasonic Introduces New Full-range F1.7 Telephoto Zoom Digital Interchangeable Lens for Mirrorless Cameras. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) is versatile for photography and videography. Newark, NJ (July 7, 2021) - Panasonic is proud to introduce a new telephoto zoom digital interchangeable lens, the LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550), which boasts a large F1.7 aperture throughout the entire 50-100mm (35mm camera equivalent) zoom range with exceptionally high optical performance clearing the stringent LEICA standards. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. excels at both photo shooting and video recording, satisfying professional photographers and videographers alike. The new LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) is been designed to be paired with with the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (H-X1025), a currently available lens which has been highly acclaimed by creators. They both feature the full-range F1.7 high-speed aperture that provides beautiful bokeh and high descriptiveness. The two lenses cover a focusing distance from wide angle to telephoto, functioning as eight fixed focal length lenses (20mm / 24mm / 28mm / 35mm / 50mm / 75mm / 85mm / 100mm, 35mm camera equivalent) providing the same or an even higher level of descriptiveness than a fixed focal length lens can offer. They have common aperture, high descriptive performance, shape and operability, enabling creators to produce their own unique image product using these two lenses with minimal workflow. Comprising 16 elements in 11 groups, the lens system features an aspherical lens and three Extra-low Dispersion (ED) lenses that effectively suppress the axial chromatic aberration and chromatic aberration of magnification. Spherical aberration and distortion are also corrected by the aspherical lenses for stunningly high resolution. The use of aspherical lenses and the optimum design of the lens system results in a compact size and light weight while still achieving outstanding optical performance. Compatibility with a maximum 240-fps high-speed sensor drive realizes high-speed, high-precision auto focusing. In addition to the silent operation achieved by the inner focus drive system, the stepless aperture ring and micro-step drive system in the aperture control section help the camera to smoothly catch up to brightness changes when zooming or panning. The optical design achieves exceptional barycentric stability to minimize image shifts during zooming. A focus ring is equipped for intuitive, precise focusing and linear/ non-linear setting can also be switched with this ring. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. also excels in video recording performance with a mechanism that suppresses focus breathing at entire zoom range. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. boasts minimum focusing distance of 0.28m (at wide end, 0.31m at tele end) and the maximum magnification ratio of 0.42x (35mm camera equivalent) for superior macro photography. The rugged dust/splash-resistant* design for high mobility withstands use under harsh conditions even in 10 degrees below zero. Filter diameter is in 77mm. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) will be available at valued channel partners for $1,799.99 at the end of August. *Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.
  4. Press release: Panasonic Develops the LUMIX GH6 Micro Four Thirds Mirrorless Camera The Flagship of the LUMIX G Series for Innovative Video Expression Expected by End of Year Newark, NJ (May 25, 2021) - Panasonic is proud to announce the development of the LUMIX GH6 that combines the new Micro Four Thirds sensor and a new image processor. This flagship camera of the LUMIX G Series will be commercialized for its release to world markets by the end of 2021. After establishing the LUMIX brand in 2001, Panasonic introduced the world’s first digital single lens mirrorless camera in 2008[*1]. Since then, it has produced a host of innovative cameras and interchangeable lenses by taking advantage of the outstanding mobility and high video performance which are unique to the mirrorless camera system. These cameras and lenses were originally used for photography but have also been used for film creation. After 20 years of innovative contributions to the imaging culture, LUMIX cameras and lenses have earned a solid reputation with a wide range of users, including professional photographers and film creators. As the next milestone in the evolution of the legacy of LUMIX cameras, Panasonic is proud to announce that the development of the LUMIX GH6 is underway. The flagship of the LUMIX G Series and the latest model of the GH line, it is renowned for its stunning mobility and innovative video performance. Combining the high-speed sensor and Venus Engine image processor, the new GH6 realizes next-generation video expression. Providing 4:2:2 10-bit DCI 4K/60p recording capability[*2], the LUMIX GH6 achieves unlimited video recording when the camera is used under the certified operating temperature[*3]. It is reliable enough to record continuous footage for a desired duration. It also provides a 10-bit 4K 120p High Frame Rate (HFR) and Variable Frame Rate (VFR) for high resolution slow/quick motion video. Moreover, the GH6 records 10-bit 5.7K 60p video by taking full advantage of the newly developed Micro Four Thirds sensor. Accommodating a variety of recording modes and shooting assist functions, the GH6 enables photo/video hybrid-use for various purposes including films, music videos, documentaries and short clips for social media to meet the creators’ needs. The GH6 will retail for approximately $2500. In addition to the camera, the new interchangeable lens will be added to expand the G Series lineup, and the LEICA DG 25-50mm F1.7 is also under development. It covers from 10mm to 50mm (35mm camera equivalent:20-100mm) together with the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (H-X1025) which is currently available and has been met with high acclaim. These two lenses have common aperture, high descriptive performance, shape and operability so that it is easy to make the creator’s own unique image product using these two lenses with minimal workflow. While the LUMIX G Series based on the Micro Four Thirds standard boasts high mobility, the LUMIX S Series offers high descriptive performance made possible with the full-frame sensor. With these two series, Panasonic demonstrates its commitment to further providing maximum product value as a tool for users to unleash their creativity and challenge the ever-changing photo/video culture in the digital era. *1 As an interchangeable lens system camera, as of September 12, 2008. Panasonic study. *2 Corresponding to the 4K resolution (4096x2160) defined by Digital Cinema Initiative (DCI). *3 Recordable time depends on the capacity of the battery and the memory card. The camera may stop recording to protect the camera if the temperature exceeds the certified operating temperature.
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