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Press release: Ricoh announces RICOH GR III Diary Edition Special Limited Kit Limited-edition package includes premium, specially-finished digital compact camera, new image mode and exclusive accessories PARSIPPANY, NJ, January 9, 2023 - Ricoh Imaging Americas Corporation today announced the RICOH GR III Diary Edition Special Limited Kit. This package features the RICOH GR III premium digital compact camera with a metallic, warm-gray finish. Available in a limited quantity of only 2,000 units worldwide, it includes exclusive, specially-designed accessories including a leather finger strap, identical in color to the camera body; a ring cap and metallic hot shoe cover, both finished in a natural silver color; and a camera case made of unbleached sailcloth with a leather accent. The RICOH GR III Diary Edition debuts a new image-control mode that provides a negative-film finishing touch. This new mode, which will also be available for RICOH GR III and RICOH GR IIIx series models via firmware update, produces an exquisite balance between rich colors and the unique discoloration common in prints produced from negative film. Pricing and Availability The RICOH GR III Diary Edition Special Limited Kit will be available late January 2023 at www.us.ricoh-imaging.com for the manufacturer’s suggested retail price of $1,149.95. The RICOH GR III Diary Edition (camera body only, without the leather hand strap, ring cap, metallic hot shoe cover or the sailcloth case) is scheduled for availability in the spring of 2023. Main features of the RICOH GR III Diary Edition Special Limited Kit The RICOH GRIII Diary Edition camera body is treated with a metallic warm-gray finish; the metallic appearance and surface texture have been designed to reflect the camera’s reliability and quality, as well as to assure firm hold on the camera body. This finish also gives the camera an appearance that is it more than an imaging tool, with the warm color helping the camera blend more easily into daily life. The grip rubber has a dark-brown finish, complementing the camera body. When mounted, the ring cap and metallic hot shoe cover, both finished in natural silver, accentuate the warm-color camera body and enhance the sense of quality. The leather finger strap, in a color complementing the camera’s warm-gray finish, is included as an exclusive accessory for this limited-edition package. The strap’s well- conceived design and meticulous stitching have been created with utmost attention to every detail, enhancing the sense of exclusiveness. The case, made of unbleached sailcloth, is also included as an exclusive accessory. It comes with a leather belt that is identical to the finger strap. The sailcloth material was selected because its appearance will become richer and more attractive over the years of use. The camera features a new image-control mode that provides a negative-film finishing appearance.* Based on the visual effects possible only with negative film, this mode produces an exquisite balance between rich colors and the uniquely discolored prints resulting from using negative film. In another new feature, the camera displays the number of images captured each day, the total number of recorded images, and the firmware version just before its power is shut off.* When the camera’s power is turned off, the camera displays an original shut-down screen featuring the original, emboss-type product logo, against a background harmonizing a fabric-like texture and a color symbolizing the camera body finish. * These functions will be available for GR III- and GR IIIx-series models with the installation of function-expansion firmware (scheduled to be released following this package’s launch). Note: The camera’s other specifications are identical with those of the standard GR III model.

Press Release: Panasonic Announces Highly Anticipated LUMIX S5II and S5IIX at Consumer Electronics Show 2023 The S5II and S5IIX utilize Phase Detection Auto-Focus (PDAF), satisfying the demand for the feature in LUMIX mirrorless cameras Las Vegas, NV (January 4, 2023) – Panasonic is proud to announce two new hybrid full-frame mirrorless cameras, the LUMIX S5II and S5IIX, as the latest additions to its LUMIX S Series camera line-up. The LUMIX S5II and S5IIX are the first LUMIX mirrorless cameras to utilize Phase Detection Auto-Focus (PDAF) thanks to a newly developed 24.2-megapixel 35mm full-frame CMOS sensor and a new imaging engine. Developed under the L² Technology alliance formed by LEICA and LUMIX earlier this year, the new imaging engine provides high resolution, natural description, and approximately 2x higher-speed signal procession for high bit-rate video recording. To further the cameras’ PDAF capabilities and make them more dependable, Panasonic evolved the auto-focus system into Phase Hybrid Auto-Focus by increasing the AF points to 779 to significantly improve subject tracking. Once the S5II and S5IIX are locked on a subject, the auto-focus will continue to track the subject, even in adverse lighting conditions and when multiple objects are moving within the frame. Additionally, continuous AF during zooming*1, AF micro adjustments, and options to decrease the size of the AF area are available. The LUMIX S5II and S5IIX have a powerful image stabilization system for wide-ranging shooting conditions and situations. The Body I.S. (5-axis) in the LUMIX S5II and S5IIX i and the O.I.S. (Optical Image Stabilizer, 2-axis) from the LUMIX S Series lens were combined to create the 5-axis Dual I.S. 2, maximizing the correction power to allow 6.5-stop slower shutter speed*2. The 5-axis Dual I.S. 2 works for both photo and video recording, including 4K. In addition, Active I.S. has been added for even more stable video recording. Active I.S. optimizes the horizontal, vertical, and rotational correction ratios by determining the status of camera shake. As a result, the performance of the image stabilizer can account for a larger amount of camera shake at approximately 200%*3 compared to conventional image stabilization. This capability is highly beneficial in adverse situations, such as handheld filming or telephoto fixed-frame shots. The new imaging engine provides the LUMIX S5II and S5IIX with high video performance comparable to the LUMIX S1H. They provide 4:2:0 10-bit 6K (3:2) / 5.9K (16:9), unlimited 4:2:2 10-bit C4K/4K recording capability*4. With a new heat-dispersion mechanism, there is no limit on recording time to avoid overheating*5. HFR (High Frame Rate) in C4K/4K (48p), FHD (120p), Slow & Quick motion in C4K/4K(1-60fps) / FHD(1-180fps) are also available. The LUMIX S5II and S5IIX contain 14+ stop V-Log/V-Gamut capture to deliver a high dynamic range and broad colors. Plus, a REAL TIME LUT function is provided to enable color grading on the compatible video and photo in camera by applying the LUT(.VLT/.cube) saved in the SD memory card. Users can perform intended color grading on the spot without postproduction and share images online through social networking sites. This function can be used for livestreaming. Packing the essence of LUMIX S Series cameras into a compact, lightweight body, the LUMIX S5II and S5IIX have further evolved to meet the demands of all creators. The LUMIX S5II is $1,999.99 and will be available in January 2023. The LUMIX S5IIX is $2,199.99 and will be available in May 2023. 1. Professional-quality photo/video performance for unlimited expression In addition to the PDAF capabilities mentioned above, the LUMIX S5II and S5IIX provide: Dual Native ISO sensitivity, which minimizes noise generation by choosing an optimal circuit to use according to the sensitivity before gain processing. As a result, it allows a maximum ISO 51200 (Extended: 204800) high sensitivity recording. Increased capable of higher speed burst shooting at 9 (AFS) / 7 (AFC) fps with a mechanical shutter and 30 fps (AFS/AFC) with an electronic shutter in JPEG/RAW compared with LUMIX S5. 2. A variety of video functions and recording options Alongside the recording capability, new heat dispersion mechanism and 14+ stop V Log/V Gamut capture mentioned above, the LUMIX S5II and LUMIX S5IIX feature unique shooting options such as the 4K60p interval shooting and 4K HDR video recording. In response to requests from professional users, video assist functions such as Waveform Monitor, Vector Scope and Zebra Pattern are available. Some features offered on the LUMIX S1H and LUMX GH6, like System Frequency (24.00Hz), Synchro Scan, Fan mode and redesigned control panel, which enables quick selection of menu, are also available on the LUMIX S5II and S5IIX. 48kHz/24bit audio can be recorded using a built-in microphone and external microphone for realistic sound recording. The use of the external microphone and XLR microphone allows high-res 96kHz/24bit audio recording. The LUMIX S5IIX is capable of RAW video output and All-Intra, ProRes*8 recording on SSD. It also features wired*9/wireless IP streaming function and USB tethering. 3. Excellent operability and functions to minimize workflow for one man crew operation Building upon the functionality of the LUMIX S5, a wealth of options was added to the LUMIX S5II and S5IIX to provide users with a superior shooting experience. AWB Lock maintains the white balance set in auto. Sheer Overlay can now be used in Creative Video mode making it easy to fix the frame through footage sequence. Luminance level of 2100 Like (HLG) in Photo Style for video has an extended setting range from 64-940 to 0-1023, providing sufficient amount of color grading resistance. In addition to FHD it is now possible to output a 4K image with the live crop function. To support high precision focusing, the LUMIX S5II and S5IIX provide practical options for manual focusing. While focus is shifted with variable amount according to the rotation speed of the focus ring for non-linear setting, it is shifted with a designated amount according to the rotational quantum of the focus ring for linear setting. Sensitivity (amount of focus shift per rotational quantum) can be selected from 90 to 1080 degrees to enable intended focus operation. The MF Assist, which enables the focus point to be enlarged, is now available in both photo shooting and in video recording*10. The LUMIX S5II and S5IIX adopt a large, 3,680K-dot OLED (Organic Light-Emitting Diode) LVF (Live View Finder) that features a high magnification ratio of approx. 1.52x / 0.76x (35mm camera equivalent). A 3.0-inch free-angle touch-control monitor in 3:2 aspect with 1,840K-dot high resolution does not cause interference even when both the HDMI cable and USB cable are connected by adjusting the tilt/rotation angle of the monitor. There are improvements in external design, including new easy-to-operate 8-directional joystick and the drive dial with an increased setting position for 96-megapixel High Resolution Mode (JPEG/RAW). 4. Reliable quality and performance for professional use and connectivity Overheating is a fatal issue to continuous video recording, especially when the resolution and the frame rates are increased. The LUMIX S5II and S5IIX adopt a new heat dispersion mechanism that combines a small fan and high-efficiency heat sink. As a result, the LUMIX S5II and S5IIX achieve unlimited video recording time*11*12 and livestreaming*13 in C4K 60p while keeping the camera size compact. In case the camera stops while 4K video recording, the small fan operates separately to cool down the unit for quick recovery. To withstand heavy field use, the LUMIX S5II and S5IIX are composed of a magnesium alloy full die-cast front / rear frame and is splash-resistant*14 and dust-resistant. For the terminal, HDMI Type A is provided. Plus, a cable lock holder for the HDMI/USB cable is bundled to prevent issues such as unplugging on location. The LUMIX S5II and S5IIX support USB 3.2 Gen 2 for high-speed writing and readout. The LUMIX S5II and S5IIX are equipped with double card slots (UHS-II x 2). Users can choose the recording method from Relay Recording, Backup Recording, Allocation Recording. For the external microphone, a Φ3.5mm stereo jack and a headphone jack are provided. Wi-Fi 5 GHz (IEEE802.11ac)*15 and 2.4 GHz (IEEE802.11b/g/n) effectively provide a- secure and stable connection on smartphones, tablets, and other devices on location for smooth remote control. The transmission speed of photo/video data is also increased by using the 5 GHz band. Compatibility with Bluetooth 5.0 (called BLE: Bluetooth Low Energy) enables constant connection with a smartphone or tablet with minimum power consumption. The settings of LUMIX S5II and S5IIX camera can be copied and transmitted wirelessly to other LUMIX S5II and S5IIX cameras when using multiple LUMIX S5II and S5IIX cameras. The LUMIX Sync application for iOS/Android devices allows remote control of the camera using a smartphone or a tablet via easy wireless connection. In addition to wireless control via a Remote Shutter DMW-RS2 (sold separately), application software LUMIX Tether enables tethered shooting via USB. Users can control the camera by connecting it to a PC via USB. It lets them view the image on a large PC screen while shooting. The camera’s 2200mAh high-capacity battery DMW-BLK22 can be recharged either via AC or USB according to the users’ convenience. It also complies with USB PD (Power Delivery) when the corresponding Battery Charger DMW-BTC15 (sold separately) is used. Battery Grip DMW-BGS5 (sold separately) can be used in common with LUMIX S5. Dressed in an exceptional matte black profile, the LUMIX S5IIX boasts an exceptional sleek, stylish design while the S5II takes on the authentic look as the predecessor. 5. The best assortment of S PRO /S full-frame lenses The Panasonic LUMIX S Series boasts a total lineup of 14 lenses including new LUMIX S 14-28mm F4-5.6 MACRO (S-R1428) according to the purpose. Moreover, the L-Mount system provides the best assortment of full-frame lenses to choose from, for limitless spectrum of creative possibilities. Color shading correction helps improve image quality when other manufacturer’s lenses including old lenses are used with or without using a Mount Adaptor. Furthermore, LUMIX S5II and S5IIX memorize the name and its focal length of analog lenses such as anamorphic lenses or old lenses to provide suitable setting of camera’s in-body image stabilizer automatically when those lenses are used. 6. Future firmware update To enhance the performance of LUMIX S5II and S5IIX, the functions below will be available with future firmware update following the needs of customers. RAW data output using Software Upgrade Key DMW-SFU2 (S5II) Live View Composite (S5II) and more. *1 Conventional zoom lenses require firmware update to use Continuous AF during zooming. The firmware will be released on 10/Jan 2023, UTC 1:00. *2 Based on the CIPA standard [Yaw/Pitch direction: focusing distance f=200mm when S-E70200 is used. Firmware must be updated to the latest version. *3 Compared with LUMIX S5. Focal length 20mm, when using S-R2060. *4 When the camera is used at recommended operating temperature 0-40 degrees C. *5 When [Thermal Management] is set to [STANDARD], recording stops once the continuous recording time exceeds 30 minutes. *6 When the camera is used at recommended operating temperature 0-40 degrees C. *7 6K and 5.9K at 30p/25p video recording stops once when continuous recording time exceeds 30 minutes if [Thermal Management] is set to [STANDARD] *8 Apple and ProRes are trademarks or registered trademarks of Apple Inc. in the United States and/or other countries. *9 Requires USB-LAN adaptor, sold separately. *10 Up to 60p. Does not work in Variable Frame Rate mode. *11 When the camera is used at recommended operating temperature 0-40 degrees C. *12 6K and 5.9K at 30p/25p video recording stops once when continuous recording time exceeds 30 minutes if [Thermal Management] is set to [STANDARD] *13 In the LUMIX S5IIX only *14 Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. *15 5GHz Wi-Fi is not available in some countries.

Press release: Canon Introduces Multi-Feature Firmware Update for EOS C70 4K Digital Cinema Camera MELVILLE, NY, November 16, 2022 – Canon U.S.A., Inc., a leader in digital imaging solutions, announced today a multi-feature firmware update for the EOS C70 4K Digital Cinema Camera. The batch of feature upgrades coming via a firmware update will help to improve workflow and functionality for the content creation, live production and documentarian markets. The firmware update will be available as a free download on December 8th, 2022*. Top upgrades include: Eye Detection Auto Focus (AF), Face Detection AF, and Subject Tracking AF During Slow and Fast Recording (24-120p): Canon’s Eye AF, Face Detection AF, and Subject Tracking AF allows for more accurate auto focus performance at accelerated frame rates, helping to ensure you don’t miss that crucial shot. XF-AVC 4K Intra-frame 60p: Newly added XF-AVC Intra-Frame 60p records at a bit rate of 600Mbps and offers users a lightweight, high-quality codec that helps to minimize storage costs and speed up file transfers. This new file format allows for easier handling of files and the capability to record to an SD card. Canon’s IP-based XC Protocol: XC Protocol enables multi-camera remote control of camera settings via the Canon RC-IP100 remote controller or other third-party XC Protocol-enabled remote control panels. Canon 709 Custom Picture Profile: The Canon 709 Profile has the same dynamic range as the current Wide DR profile setting with great contrast. This provides a rich, cinematic look to your footage right out of the box, without the time-consuming need for color grading. CMT 709 “Viewing Assistance”: Allows the video output of the camera to be viewed on a REC.709-compliant monitor when recording in Canon Log 2 or Canon Log 3. CMT 709 is a great starting point for any color grading and assists in making adjustments while shooting, reducing the time needed to edit the file in post-production. Full Communication with EF-Mount Flex-Zoom 45-135mm and CINE-SERVO 15-120mm Lenses: Communication features include T-stop display, chromatic aberration correction, Dual Pixel CMOS AF, and Dual Pixel Focus Guide. Additional upgrades of the firmware update include: Maintaining camera settings when switching between normal and slow & fast recording modes. Audio 4 channel display now viewable in the level meter display on the camera’s LCD display. To download or more information regarding the firmware update and all of Canon’s professional video products and solutions, please visit usa.canon.com.

Press release: Ricoh Announces Compact, Weather-Resistant PENTAX KF DSLR Ideal for first-time SLR users, new full-featured DSLR camera offers an array of creative functions for less than $1,000 PARSIPPANY, NJ, November 9, 2022 - Ricoh Imaging Americas Corporation today announced the PENTAX KF digital SLR (DSLR) camera. This compact, dustproof and weather-resistant camera, optimized for all types of outdoor photography, provides a host of advanced, user- friendly features including a bright optical viewfinder, one of the benefits of DSLR shooting. The PENTAX KF is designed to provide outstanding imaging performance in a rugged, highly portable body. It provides dependable, cold-proof performance down to temperatures as low as 14°F (-10°C), performing superbly in a wide range of weather conditions. While considered a mid-range model, the new camera incorporates an array of advanced functions and user-friendly features usually found only in higher-end models including a pentaprism-type optical viewfinder with a nearly 100% field of view and an in-body shake-reduction system with a 4.5-shutter-step compensation. It also provides the double e-dial system identical with top-of-the-line PENTAX models, as well as PENTAX-original shooting features, such as the Hyper Program system, which allows the user to instantly switch the exposure mode from Program to Aperture-priority or Shutter-priority without taking his or her eye off the viewfinder. “With the PENTAX KF, even first-time SLR users can easily and effortlessly enjoy the benefits of SLR photography and explore the entire process of making digital images,” said Ken Curry, president, Ricoh Imaging Americas. “The PENTAX KF is an extension of our PENTAX K-70, sharing many of the same features and proven performance even in extreme outdoor conditions. As the only major manufacturer still producing true SLR cameras and building on our legacy and roots in SLR, high-quality still photography, we’re proud to fill the gap in the market and offer a high-quality, full-featured DSLR for less than $1,000.” | Pricing and Availability | The PENTAX KF DSLR will be available starting in late November 2022 at www.us.ricoh- imaging.com as well as at Ricoh Imaging-authorized retail outlets. The PENTAX KF black camera body only has a manufacturer’s suggested retail price of $849.95; the PENTAX KF black camera body with smc PENTAX DA L 18-55mm F3.5-5.6 AL WR lens Kit has a manufacturer’s suggested retail price of $949.95. In addition to the standard black body camera, two special-edition color models — crystal blue and crystal white — will be available worldwide in a limited quantity of 700 units each. These will be available in late November only at www.us.ricoh-imaging.com for the manufacturer’s suggested retail price of $899.95. | Main Featues of the PENTAX KF | Super-high-resolution with approximately 24.24 effective megapixels, even at ISO. 102400 A state-of-the-art CMOS image sensor with approximately 24.24 effective megapixels and high-speed 14-bit image data readout, combined with an AA-filter-free optical design, enables the PENTAX KF to deliver super-high-resolution images. The camera couples a high- performance accelerator unit with the high-speed PRIME MII imaging engine, effectively minimizing noise at all sensitivity levels and capturing richly gradated, fine-detailed images even at its top sensitivity of ISO 102400. Dustproof, weather-resistant body perfect for rugged outdoor photography. The PENTAX KF is a dependable performer even in such demanding settings as in the rain or at locations prone to dust and freezing temperatures. Its compact, easy-to-carry body features dustproof, weather-resistant construction with 100 seals throughout the body and outstanding cold-proof performance at temperatures down to 14°F (-10°C). To make it easy to ensure a firm hold on the camera body with a gloved hand, the grip, control buttons on the back panel and mode dials have all been designed and contoured for optimum operability, ideal for active outdoor shooting — such as when mountain climbing or hiking or capturing sporting events. The brightness level of the PENTAX KF’s outdoor-friendly LCD monitor can be quickly adjusted to the lighting level of a shooting location. The camera also features a red-lighted monitor display function, which facilitates viewing in dark locations for astrophotography. Clear-view optical viewfinder. Within its compact body, the PENTAX KF incorporates a glass prism finder featuring the same optics and coatings as those used in higher-level models. With its approximately 100% field of view and nearly 0.95-times magnification, the PENTAX KF’s viewfinder provides a large, clear view of the subject for quick, easy confirmation of focusing and framing. Vari-angle LCD monitor for easy viewing from all angles. The PENTAX KF’s vari-angle LCD monitor allows the monitor to be positioned at the desired angle, making it easier to compose images in a wide variety of situations: high-angle shooting using outstretched arms, low-angle shots taken from ground level or astrophotography with the camera pointed upwards toward a star-filled sky. It also features unique, air-gapless construction, in which the air space between the high-definition LCD panel (with approximately 1,037,000 dots) and the protective cover has been filled with a special resin material to effectively reduce the reflection and dispersion of light for improved visibility during outdoor shooting. PENTAX-original shake-reduction system with Pixel Shift Resolution System. (1) In-body SR mechanism. Using the built-in PENTAX-original SR (Shake Reduction) mechanism, the PENTAX KF effectively minimizes camera shake and delivers sharp, blur-free images, even in challenging, shake-prone conditions such as when using a telephoto lens, shooting low-light scenes with ambient light only, or photographing sunset scenes. Using a high-accuracy gyro sensor, it provides a compensation effect of 4.5 shutter steps, similar to top-of-the-line PENTAX models. With a panning shot, the sensor mechanism automatically detects the direction of the camera’s movement and controls the SR unit to produce the best image possible. (2) Pixel Shift Resolution System with motion correction function. The PENTAX KF features the Pixel Shift Resolution System,* which captures four images of the same scene by shifting the image sensor by a single pixel for each image, and then synthesizes them into a single, composite image. Compared to the conventional Bayer system, in which each pixel has only a single color data unit, this innovative system obtains all color data in each pixel to deliver super-high-resolution images with greater color accuracy and much finer details than those produced by conventional APS-C-size image sensors. This system even provides a motion correction function,** which automatically detects a moving object during continuous shooting and minimizes negative effects during the synthesizing process in order to accommodate a wider range of scenes and subjects. (3) Innovative AA filter simulator to minimize moiré. By applying microscopic vibrations to the image sensor unit at the sub-pixel level during image exposure, the PENTAX KF's AA (anti-aliasing) filter simulator*** provides the same level of moiré reduction as an optical AA filter. Unlike an optical AA filter, which always creates the identical result, this innovative simulator lets the user switch the AA filter effect on and off, as well as to adjust the level of the effect. This means that the ideal effect can be set for a particular scene or subject based on the current photographic conditions. (4) Additional special shooting functions. Since the PENTAX KF’s image sensor unit is designed to tilt in all directions, it provides a host of additional, special shooting functions, including ASTROTRACER, which simplifies advanced astronomical photography in combination with the optional O-GPS2 GPS Unit; and Auto Horizon Correction and Extra Sharpness functions. Hybrid AF system for high-speed AF operation during Live View shooting. The PENTAX KF employs the Hybrid AF system during Live View autofocus operation. By positioning a contrast-detection AF sensor with superior focusing accuracy and a phase- matching AF sensor on the image sensor’s surface, this innovative hybrid system optimizes the benefits of both AF systems to assure high-speed, pinpoint AF focusing on the subject. High-precision autofocus system with the SAFOX X module. The PENTAX KF features the high-precision SAFOX X AF sensor module, which assures responsive, dependable autofocus operation. With its 11 sensors including nine cross-type sensors in the middle, this AF module assures pinpoint focus on the subject at a minimum brightness level as low as -3 EV. It also assures outstanding AF tracking performance with moving subjects, enabled by advanced features such as the Select-area Expansion function, which automatically refocuses on a moving subject after it moves away from the initial point, with the help of the neighboring points; and an AF Hold function that maintains the initial in-focus point even when the module loses sight of the subject. An array of image processing functions for diversified photographic expression. The PENTAX KF provides the PENTAX-developed Custom Image function, which lets the user process an image with the desired finishing touch to express the creative intention, or to suit the particular scene. This function provides 14 Custom Image modes, including: SATOBI, which reproduces the colors to resemble those of pictures in the 60s and 70s, with cyan- tinged blues, subdued yellows and faded reds; Bleach Bypass, which recreates the distinctive, high-contrast look of movie film; and Cross Processing, which adds fantastic, unusual colors to captured images. In combination with PENTAX Limited-series lenses, which are popular for their distinctive image renditions, the PENTAX KF also provides special-edition Custom Image modes KYUSHU and KATEN. A host of interval shooting functions. The PENTAX KF provides a host of advanced interval shooting functions, including: 4K- resolution Interval Movie, which allows recording a series of still images at a fixed interval and then linking them together into a single 4K-resolution movie file; Star Stream Movie, which enables recording the traces of stars or illuminations on a 4K-resolution movie file; and Interval Composite, which synthesizes a composite image with a choice of three synthesis modes (average, additive and comparative). Wireless LAN connection to support smartphone operation. The PENTAX KF provides a host of wireless LAN (Wi-Fi) functions to support operations using smartphones and tablet computers. By installing the dedicated Image Sync application on a smartphone or tablet, the user can remotely check the Live View image, capture still images, and adjust such camera settings as aperture, shutter speed and ISO sensitivity to the desired level through the mobile device. It is even possible to download captured images onto a mobile device for easy uploading onto social networking service websites. Other features 77-segment multi-pattern metering system for high-precision light metering. DR (Dust Removal) mechanism to remove dust from the surface of the CMOS image sensor. High-speed shutter unit with a top speed of 1/6000 second, and high-speed continuous shooting function at a top speed of approximately six images per second ・ Self-timer function, compatible with the continuous shooting function. Notes: * When using this system, the user is advised to stabilize the camera firmly on a tripod. When a moving subject is captured in the camera's image field, its image may not be reproduced clearly, either in part or as a whole. ** The movement may not be sufficiently corrected when the object is moving in a certain direction and/or pattern. This function does not guarantee that the movement is properly corrected with all subjects. *** This function works most effectively with a shutter speed of 1/1000 second or slower. This function may not be combined with some shooting modes, including the Pixel Shift Resolution system.

Press release: NIKON ANNOUNCES NEW NIKKOR Z 40MM F/2 (SE) SPECIAL EDITION LENS WITH A TIMELESS DESIGN Nikon Also Announces Exclusive Special Edition of the Retro-Inspired Nikon Z fc Mirrorless Camera MELVILLE, NY (November 8th, 2022) – Today, Nikon Inc. has announced the NIKKOR Z 40mm f/2 (SE), a new special edition lens with a heritage design that takes inspiration from the era of iconic manual NIKKOR lenses. This fast aperture, compact prime lens is the perfect union of old and new, creating a stylish, fun-to-use lens with the modern optical tech for Z series mirrorless cameras. Whether you’re looking for a super-small lens with a comfortably familiar feel, or just vibing on the retro aesthetic, the new lens pairs perfectly with any Nikon Z series camera. With a distinctive and eye-catching design, the NIKKOR Z 40mm f/2 (SE) is a special edition of the NIKKOR Z 40mm f/2, and is an ideal match for the heritage-styled Z fc. The lens is small enough to accompany APS-C mirrorless cameras like the Z 50, Z fc or Z 30, while also a great light and compact “walk-around” lens for Z 5, Z 6II and Z 7II users. “This lens hits every sweet spot; it’s designed with a cool vintage look, while being fast, sharp, affordable and super compact.” said Jay Vannatter, Executive Vice President, Nikon Inc. The special edition of the 40mm f/2’s intricate knurling is based on careful study of the authentic, original NIKKOR design. The lens body has a substantial grip similar to manual lenses, yet also features modern design elements such as a control ring for customizable versatility. The NIKKOR Z 40mm f/2 (SE) is simply a fun lens to use, with a fast f/2 aperture that makes it great in low light with a shallow depth of field that draws attention to the subject. The lens is so small and easy to carry around, while bringing exceptional sharpness for street photos and candid portraits. It also offers a natural angle of view (60mm-equivalent when attached to a DX body) which is ideal for shooting portraits, stills and standard perspective videos with gorgeous, blurred backgrounds and excellent low-light performance. NIKKOR Z 40mm f/2 (SE): Standard Prime with Vintage Vibes A compact, versatile prime lens that is ideal for everyday creation of casual portraits, street snaps, food photography and more. Delivers fantastic blurred backgrounds with beautiful bokeh, and a dramatic separation of the subject from the background. Ultra-compact, weighing only approximately 6 oz (170g) and only 1.8” long. Built with 6 elements in 4 groups, with a 9-blade diaphragm for natural out of focus area. Electronic diaphragm delivers precise aperture control for stable exposure during continuous shooting. Focuses as close as 0.96ft (0.29m), which is excellent for capturing food and top-down photos of décor and tablescapes. Designed with consideration for dust and drip-resistant performance with a sealing that prevents dust and water droplets from entering the lens.1 Content and video creators will appreciate the quiet operation and natural focus shift that allows from close focusing to infinity, reduced focus breathing and smooth aperture control. Integrated customizable control ring can be assigned to adjust focus, ISO, aperture and exposure compensation. Small-diameter, high-torque STM (stepping motor) in the AF mechanism ensures outstandingly quiet, fast and accurate operation, while realizing a great balance of compact size and superb AF control performance. Nikon Z fc Special Edition Black Nikon has also announced a new stylized version of the Nikon Z fc, which is now available as an all-black edition as a respectful homage to the original color schemes. The Z fc is a mirrorless camera with a design that evokes the essence of the legendary FM2 film camera, and this new design will surely appeal to those who appreciate subtle minimalism. The Z fc is a compact and lightweight mirrorless camera, offering all the benefits of modern technology combined with stylish and satisfying precision carved analog dials. It features a 20.9-megapixel APS-C sensor for amazing image quality even in low light, combined with advanced technology such as full time Eye-Detection AF, 4K 30p video capture, and a vari-angle vlogger-style LCD screen to creatively compose. The Z fc makes it simple and fun to capture your content; users can embrace full manual control, or use the powerful automatic settings to easily capture stellar photos and videos that get noticed. The Z fc is also currently available in the attractive black and silver scheme, as well as additional stylish colors including Amber Brown, White, Natural Gray, Sand Beige, Coral Pink and Mint Green. Price and availability: The new Nikon NIKKOR Z 40mm f/2 (SE) will be available in early 2023, and will retail for $309.95 SRP at authorized Nikon dealers. The new Nikon Z fc Black Edition paired with the NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens will be available in late November for $1199.95 SRP*, and will be available exclusively through the Nikon Store.

Press Release: Fujifilm Introduces FUJIFILM X-T5 Mirrorless Digital Camera Delivering Fifth-Generation Image Sensor and Processing Technologies in a Compact and Lightweight Body VALHALLA, N.Y., November 2, 2022 -- FUJIFILM North America Corporation is pleased to announce the introduction of the FUJIFILM X-T5 digital camera (X-T5), the latest addition to Fujifilm’s innovative line of X Series, X-T mirrorless digital cameras. Fujifilm brings its fifth-generation imaging sensor and processing technology to X-T5 in a camera body that is more compact than each of its previous three X- T system camera models1. X-T5 is the latest X Series camera to feature Fujifilm’s new, powerful back-illuminated 40.2MP X-TransTM CMOS 5 HR imaging sensor and high-speed image processing engine, X-Processor 5. It also provides up to 7.0 Stops2 of 5-axis in-body image stabilization (IBIS) and features a 3.69-million-dot EVF viewfinder with 0.8x magnification, and dual SD-card slots, delivering the highest image quality and resolving performance in the history of the X Series. “X-T5 combines all the fan favorites in one body. This system offers IBIS in a compact and lightweight body – designed for portability which is at the core of our X-T system. We’re also reintroducing the 3-way tilt screen to create stills and video from any position,” said Masato Yamamoto, general manager, Imaging Solutions Division, FUJIFILM Corporation. “At Fujifilm, we continue to push the boundaries of camera technology with each new camera release. X-T5 is no exception – offering fantastic all-round performance for both stills and video.” Features of X-T5 include: Image quality and resolving performance The new 40.2MP back-illuminated X-Trans CMOS 5 HR Imaging Sensor, with a state-of-the-art image processing algorithm, delivers advanced image resolution without compromising the signal to noise (S/N) ratio. This image processing algorithm delivers outstanding results, packed with detail across the native ISO range, which with X-T5 extends to ISO 125. Additionally, the Pixel Shift Multi-Shot feature allows photographers to make 160MP, super high-resolution images, while Subject Detection autofocus (AF) - capable of detecting animals, birds and a variety of other common subjects-- combined with the auto white balance, will assist photographers of all levels with producing superb, high-quality images. X-T5 offers 19 Film Simulation modes, including “Nostalgic Neg.,” characterized by high saturation and soft tonality. Creators can use Film Simulation presets, which mimic photographic film, for various subject types and scenes. X-T5 supports the HEIF image format, which delivers 10-bit image quality in files up to 30% smaller than standard JPEGs. Hardware, design and operability that provides powerful support to users’ content creation X-T5’s in-body image stabilization (IBIS) system, works in five axes, combats all types of camera movement, and provides up to seven stops of compensation which can continuously freeze 20 frames in a single click of the shutter. The dedicated software “Pixel Shift Combiner” processes the captured frames to generate an image containing some 160 million pixels. A maximum electronic shutter speed of 1/180,000 sec is also now available for photographers wishing to freeze subjects moving at high speeds. The 1.84-million-dot, three-way tilting LCD makes it easy for users to create in vertical position or at waist level. The new sensor offers a high number of phase detection pixels for impressive AF-S focus on a high-frequency subject, providing accurate autofocusing in situations such as landscape photography and portraiture. Also, the AF prediction algorithm offers stable focusing in AF-C mode. Equipped with a high-magnification, 3.69-million-dot EVF with 0.8x magnification, the viewfinder delivers optimal suppression of parallax and distortion which typically occur when an eye position becomes displaced while using the viewfinder. The classic X Series design has been retained with dials for ISO, shutter speed and exposure compensation – quick and easy to set, even with the camera switched off. Weighing just 1.23 lbs. (557g) 3, X-T5 is 50g lighter than the prior FUJIFILM X-T4 digital camera model and is perfect for a wide variety of photographic genres from street / documentary photography, where mobility is a requirement, to landscape photography and portraiture, which require particularly high resolution. Portability coupled with the camera’s weather-resistant structure allow users to take X-T5 into nearly any weather conditions. Featuring extended video functions Offering powerful video functionality, movies can be recorded internally at up to 6.2K/30p in 4:2:2 10-bit color. In addition, the 4K HQ mode oversamples 6.2K footage for superior 4K output. X-T5 supports F-Log2, which records an expansive dynamic range of 13+ stops—a range wider than that provided by current F-Log-- for extremely broad post-production potential. When combined with an ATOMOS HDMI device, the RAW video output from X-T5 can be recorded as 12-bit Apple ProRes RAW at frame sizes up to 6.2K and frame rates up to 29.97fps. And when combined with Blackmagic Design Video Assist 12Gs, the RAW video output from the X-T5 can be recorded as Blackmagic RAW at frame sizes up to 6.2K and frame rates up to 29.97fps. Optional accessories MHG-XT5 hand grip (specifically designed for X-T5): This grip facilitates the users’ ability to hand-hold the camera when a large-aperture lens is mounted. The hand grip does not have to be removed to change a battery or SD card. In addition, the MHG-XT5 grip can be used as a plate compatible with the Arca-Swiss quick release system. Pricing and Availability X-T5 will be available in black and silver colors and is expected to be available in late November, at a manufacturer’s suggested retail price of $1699.95 USD Body Only USD ($2,299.99 CDN). X-T5 digital camera with lens kits featuring FUJINON XF18-55mmF2.8-4 R LM OIS and FUJINON XF16-80mmF4 R OIS WR will also be available at a manufacturer’s suggested retail pricing of $2099.95 ($2839.99 CDN) and $2199.95 ($2,969.99 CDN) respectively. 1 Compared to overall external dimensions of the FUJIFILM X-T2, FUJIFILM X-T3, and FUJIFILM X-T4 digital cameras 2 With FUJINON XF35mmF1.4 R lens mounted 3 Weight references includes battery and memory card

Press Release: Sony Electronics’ New Alpha 7R V Camera Delivers a New High-Resolution Imaging Experience with AI-Based Autofocus New Artificial Intelligence (AI) Processing Unit with 61 MP High Resolution Image Sensor and BIONZ XR™ Processing Engine Combine to Deliver Best-Ever Image Quality for an Alpha Body SAN DIEGO, CA – October 26, 2022 – Sony Electronics Inc. announced the Alpha 7R V (model ILCE-7RM5) as the newest R series camera in its acclaimed line of Alpha mirrorless interchangeable lens cameras. The Alpha 7R V combines Sony’s highest resolution image sensor in an Alpha camera with a new AI (artificial intelligence) processing unit dedicated to AI-based image recognition – a first in any Alpha camera – as well as the powerful BIONZ XR™ image processing engine – a first in the “R” full-frame lineup. The combination of the high-resolution sensor and these processors enables new breakthroughs in subject recognition and capture for both still photography and video. The new Alpha 7R V offers 61.0MP still images plus the most effective 8-step[i] image stabilization system ever offered in any of Sony’s Alpha cameras, as well as refined 8K[ii] movie recording, a new 4-axis multi-angle LCD monitor, high-speed communication functions, high-level operability and smooth workflow integration. Sony’s newest camera is ideal for professionals who need a first-class high-resolution imaging tool. “The newest addition to our Alpha 7R lineup is the perfect example of our relentless drive to develop industry-leading imaging technology,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “We are thrilled to introduce the all-new Alpha 7R V with high-resolution and extremely advanced AI integrations that deliver next-generation autofocus performance. We are excited to see what our community creates with the new Alpha 7R V.” Improved AF Accuracy Based on Newly Developed AI Processing Unit The Alpha 7R V features next-generation AF Real-time Recognition AF, with advanced accuracy and broader subject recognition thanks to a new AI (artificial intelligence) processing unit with deep learning. The state-of-the-art AI processing uses detailed information about human form and pose estimation to dramatically improve recognition accuracy beyond systems which only detect face and eye and make full use of its potential[iii]. Real-time Recognition AF, using AI subject recognition, has been developed to include several subject types, including animals, vehicles and insects[iv]. The Alpha 7R V also includes continuous shooting at up to 10 fps[v] with AF/AE tracking. In addition to the advanced AI technology, the Alpha 7R V includes improvement to many beloved features from other cameras in Sony’s Alpha series that are now included for the first time in Sony’s 7R series: Tenacious Real-time Tracking[vi] Faster and more precise wide-area, high-density AF system Silent, vibration-free shooting[vii] at up to 7 fps[viii] Continuously shoot up to 583 compressed RAW images at high speed[ix] The Alpha 7R V also includes focus features that support high resolution including full-time DMF[x] (direct manual focus), and focus bracketing[xi], a highly-requested capability that allows for focus stacked images. Extraordinary Resolution Known to Sony’s Alpha 7R Series The Alpha 7R V was designed to deliver overwhelming detail thanks to the latest BIONZ XR™ image processing engine and a 35mm full-frame back-illuminated Exmor R™ CMOS image sensor with approximately 61.0 effective megapixels. The latest BIONZ XR image processing engine ensures that the resolution potential of the camera’s sensor is fully utilized to deliver the highest resolution at low sensitivity in the Alpha series thus far. This enables sensitivity settings from ISO 100 to ISO 32000[xii] for both stills and movies and wide dynamic range with 15 stops[xiii] for stills. The Alpha 7R V’s entire image stabilization system has been updated with a high-precision image stabilization unit, advanced gyro sensors, and optimized image stabilization algorithms for stills and video. In addition to up to the 8-step compensation effect for stills, the new stabilization algorithm provides precise detection and control right down to the single-pixel level, taking full advantage of the sensor’s 61.0-megapixel resolution potential to bring out the finest subject details. Sony’s newest camera also offers upgraded Pixel Shift Multi Shooting, which takes advantage of the precision in-body image stabilization system control, capturing multiple pixel-shifted images that are later composited using a computer to achieve overwhelming resolution in a single image. Using the latest version of Imaging Edge Desktop™ Ver.3.5 computer application, small pixel-level movements, such as a shift in the subject’s position or leaves on a tree, are automatically detected and corrected for optimized compositing can be achieved[xiv]. 16-image composites with approximately 240.8 million pixels (19,008 x 12,672 pixels)[xv] can be produced from data that is equivalent to approximately 963.2 million pixels. The Alpha 7R V also supports precise and versatile external flash control for additional creative flexibility. Additionally, when in challenging lighting conditions the Alpha 7R V effectively suppresses flickering from artificial lights[xvi] for stills and video. Additional features that offer flexibility for still photography includes: Addition of Lossless RAW image compression and selectable RAW image sizes and quality Greatly expanded focus and exposure bracketing Creative Look settings for stills and videos in camera High-quality HEIF images with high compression efficiency Wide brightness range for large screen viewing. Cinematic Video Capabilities In addition to incredible still photography capabilities, the Alpha 7R V offers advanced video capabilities. Sony’s newest camera delivers 8Ki 24/25p video, 4K video oversampled from 6.2K without binning[xvii], a high-efficiency MPEG-H HEVC/H.265 codec, all intra recording, 10-bit 4:2:2 recording, and more for high image quality and flexible editing. It also includes evolved subject recognition for unprecedented real-time tracking reliability, breathing compensation and the ability to use camera metadata for post-processing and advanced in-body image stabilization. In addition to in-body Active mode[xviii] image stabilization for smoother on-the-go recording, the Alpha 7R V is compatible with select lenses[xix] that include built-in image stabilization for even more stable framing and smooth footage Operability and Reliability The Alpha 7R V pairs outstanding reliability for professional needs in both stills and videos with a compact, lightweight form factor. The Alpha 7R V includes a new 4-axis multi-angle LCD monitor[xx] that combines the utility of a conventional tilting monitor with side-opening vari-angle flexibility, and an electronic viewfinder with 9.44 million dots. The Alpha 7R V also includes two CFexpress Type A/SDXC compatible media slots and a brand-new menu system with touch control and a wide range of customizable functions. The Alpha 7R V also allows professionals to optimize their workflow with updated connectivity for improved support. Data can be transferred at high speed over Wi-Fi (802.11ac) 2x2 MIMO[xxi] or a wired SuperSpeed USB 10Gbps connection via a USB-C® port. In addition to allowing efficient remote shooting as well as still and movie file transfers, new USB streaming features support UVC/UAC, allowing direct streaming from the camera even in 4K (QFHD) resolution with audio as well. Based on feedback from professionals, the Alpha 7R V includes improved heat dissipation for extended recording times[xxii], an upgraded dust and moisture resistant design[xxiii], a durable magnesium alloy chassis, and other refinements for maximum reliability in challenging working environments. The Alpha 7R V is also compatible with the new PCK-LG3 Screen Protect Glass Sheet, which maintains touch sensitivity while protecting the LCD monitor against stains and fingerprints. Designed for Professionals with Sustainability in Mind Measures have been taken to reduce the environmental footprint of this product at various stages of its life cycle: from product development through supply chain, production, and packaging. Sony aims to inspire through efficient use of energy and resources. Recycled plastic including SORPLAS™[xxiv] were partially used for the camera body. In addition, manufacturing takes place at a facility using renewable energy. Sony is working towards the use of plastic free[xxv] packaging materials that provide ample protection against shock and impact. Plant-based non-woven fabrics are used for product bags[xxvi]. All of these considerations help to minimize environmental impact. Pricing and Availability The new Alpha 7R V will begin shipping in December and is available for approximately $3,900 USD and $5,300 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. New content will also be posted directly at the Sony Photo Gallery. For detailed product information, please visit: (US) – Alpha 7R V (CA) – Alpha 7R V Exclusive stories and exciting new content shot with the new Alpha 7R V and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Notes: [i] CIPA standards. Pitch/yaw shake only. FE 50mm F1.2 GM. Long exposure NR off. [ii] Slow & Quick Motion is not available when recording XAVC HS 8K movies. [APS-C/S35 Shooting] is fixed at [Off]. Angle of view is approx. 1.2x. [iii] Camera may not accurately recognize all specified subjects in all conditions. Subject types other than the type specified may be erroneously recognized in some cases. [iv] Camera may not accurately recognize all specified subjects in all conditions. Available subject settings are: Human, Animal/Bird, Animal, Bird, Insect, Car/Train, and Airplane. Subject types other than the type specified may be erroneously recognized in some cases. [v] Up to 8 fps with AF/AE tracking when shooting with live view. Maximum continuous shooting speed will depend on camera settings. [vi] [Tracking] in the menu. Based on advanced artificial intelligence, including machine learning. [vii] Some image distortion may occur when shooting fast-moving subjects or when panning or otherwise moving the camera rapidly. [viii] Up to 7 fps in continuous “Hi+” mode. Maximum continuous shooting speed will depend on camera settings. [ix] Sony CEA-G160T CFexpress Type A memory card used. Continuous Hi+ mode. Actual number of images may vary according to shooting conditions. [x] Not applicable to the E PZ 16-50mm F3.5-5.6 OSS and E 18-200mm F3.5-6.3 OSS LE lenses or any A-mount lens. Full-time DMF is not available when shooting continuously in AF-C or AF-A mode (not including Lo), or when using the SEL70200GM lens in AF-C mode. [xi] A-mount lenses not supported. [xii] Expandable to ISO 50-80 and 40000-102400 for stills. [xiii] Sony test conditions. Still images [xiv] As of the October 2022 product announcement. Applicable models: Alpha 1 and Alpha 7R V [xv] Image size after compositing is approx. 60.2 million (9 504×6 336) pixels for 4-image shots, and approx. 240.8 million pixels (19 008 x 12 672) for 16-image shots. [xvi] Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Phase-detection AF coverage is reduced. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording. [xvii] When shooting Super 35mm at 30p or 24/25p. [xviii] Slight image crop in Active Mode. Active mode not available when recording XAVC HS 8K or using a frame rate of at 120 (100) fps. [xix] See Sony’s support web page for information on compatible lenses: https://www.sony.net/dics/7rm5-s/ A software update may be required for some lenses. Compensation effectiveness may vary according to the lens used. [xx] Monitor movement may be limited when cables are connected to the camera’s connectors. [xxi] Wi-Fi® communication is enabled on the 2.4 GHz and 5 GHz bands. 5 GHz communication may be restricted in some countries and regions. [xxii] Sony internal tests with [Auto Power OFF Temp.] set to [High]. [xxiii] Not guaranteed to be 100% dust and moisture proof. [xxiv] Depending on the time of production, SORPLAS™ may not be used for some parts [xxv] Not including materials used in coatings and adhesives. [xxvi] Not including materials used in coatings and adhesives. Natural non-woven fabric may not be available during some production periods.

Press release: Nikon releases upgraded firmware version 3.0 for the Nikon Z 9 full-frame mirrorless camera Firmware 3.0 Adds Nearly 20 More Features + More Powerful Performance to Nikon’s Mirrorless Flagship MELVILLE, NY (October 26, 2022)- Nikon Inc. has announced yet another substantial update for the Nikon Z 9, bringing more powerful performance and added features to what’s widely regarded as the most capable full-frame mirrorless camera available. Now available for free download, the firmware 3.0 update is the second major update to the Z 9 this year, adding enhancements to video and photo capture, usability, operability, autofocus and so much more. “Firmware 3.0 not only demonstrates Nikon’s commitment to addressing our customers’ needs, but also our continued support to update products to their full potential for the benefit of our users,” said Jay Vannatter, Executive Vice President, Nikon Inc. Both video and photo shooters as well as creators will see impressive benefits from the new firmware with this update. Some of the more notable features include a new Hi-Res Zoom function¹, which provides the effect of additional optical zoom for 4K video, and a new C60 High-Speed Frame Capture+², enabling 60 fps still shooting in DX-format. Firmware 3.0 also includes enhancements to the AF as well as upgraded display and operability, such as increasing the number of buttons that can be used as custom controls. Starting today, Z 9 owners can visit the website here to download firmware 3.0 for free. Nikon will continuously meet users’ needs through firmware updates that expand the functionality of its cameras. Significant Updates with Firmware 3.0: High-Res Zoom: When capturing 4K UHD video, this feature enables the option for high-resolution zooming which effectively extends the focal range of a lens. 4K UHD footage is captured in 8K UHD resolution, and then gradually cropped to the 4K frame size in real time, effectively doubling the focal length while maintaining resolution. This is not otherwise possible with digital zoom or cropping in post. Hi-Res Zoom is available regardless of the lens used, allowing users to streamline production and take advantage of prime lenses, or the extremely shallow depth of field of a f/1.2 maximum aperture lens. This feature can be assigned to the camera’s Fn1/Fn2 buttons, a lens’ Fn ring or control ring, as well as the left/right buttons on the multi selector. The end result is a smooth, parfocal zoom transition with no loss of resolution. Using the buttons enables zooming at a constant selected speed, while use of the control ring allows users to zoom in or out as quickly or slowly as they like. High-Speed Frame Capture+ C60 Mode for continuous shooting: In addition to the existing C30 and C120 options, High-Speed Frame Capture+ now offers a C60³ option for bursts of continuous shooting of approximately 19-megapixel still images at approximately 60 fps. This feature is in DX mode, which increases effective focal length while satisfying the diverse needs of photographers – especially those in the fields of photojournalism, sports and bird photography who value speed and reach. Autofocus Enhancements: Firmware 3.0 improves upon the Z 9’s powerful AF system, enhancing performance and subject detection. The low-light limit has been extended by 0.5 EV, with accuracy improved in low light and low-contrast conditions. Multiple enhancements have been made to 3D-tracking mode; focus will be “stickier” on a subject, and less likely to shift into a foreground obstacle that momentarily obscures a subject. Users now also have the option to change the color of focus points to red, which can be useful for shooting in a variety of backgrounds. Additionally, the detection and tracking of fast-moving animals has been improved when “animal” is selected in 3D-tracking. High-Frequency Flicker Reduction added with firmware version 2.10 is now available for video recording. Timecode synchronization and UltraSync Blue: Timecode across multiple Z 9 cameras controlled by a single wireless remote control is now possible4. ATOMOS UltraSync BLUE is now also supported over a Bluetooth connection, enabling the syncing of recording-equipment and/or audio-device timecodes, including equipment from other manufacturers. This is extremely helpful when editing videos recorded in multiple external audio recorders. Vertical Playback Display: Images and the i menu can be displayed in vertical orientation during playback mode. More buttons for Custom functions: The number of buttons that can be used as custom controls and the extension of customizable functions has been increased for smoother access to frequently used functions. This also includes the ability to make the Record button programmable. Auto Series Playback function automatically displays images from the same burst of continuous shooting group after the first image in the burst is displayed in playback mode. Improvements to Flash workflow: The “Show effects of settings” option in View mode (Photo Lv), which reflects exposure settings in the photo live view display has been improved. This update allows users to choose whether the effects of exposure settings are reflected when a Speedlight or remote trigger is attached. This function allows the user to check background exposure prior to shooting, helping to confirm the resulting background exposure in advance. Display enhancements: File Info has been added to the information display, and a focus indicator is now available in camera. “Override other cameras” function has been added, enabling easy switching between master cameras when multiple cameras are designated as a primary. Support for the FTPS protocol offers faster, safer image transfer with encryption. Reset focus distance during [Focus shift shooting]: During focus shift shooting, the focus position at the start of shooting can be memorized and returned to the initial focus position after a series of shots has been taken. Full format function: When using CFexpress cards that support full formatting, this function can be used to delete data completely to help users maintain maximum performance. Notes ¹ Hi-Res Zoom is available only with video recording in the following codecs: at ProRes 422 HQ 10-bit (MOV), H.265 10-bit (MOV), H.265 8-bit (MOV), or H.264 8-bit (MP4) -with image area set to FX (36×24). Restrictions apply to some camera features. ² With AE/AF tracking at an image quality setting of JPEG normal only. The maximum number of frames that can be captured with a single burst is fewer than that possible with high-speed continuous shooting. Use of a Nikon-recommended memory card is recommended. ³ Image area fixed at DX (24 ×16). If a DX lens is attached when C120 is selected, the high-speed frame capture setting will automatically change to C60 and image area will be fixed at DX (24 ×16). Pre-Release Capture is supported. 4 A signal from the shutter-release button resets device timecodes. Therefore, still images cannot be captured during video recording by pressing the shutter-release button when timecode synchronization is enabled.

Press release: Sony Electronics Expands Cinema Line with New 4K Super 35 Camera for Future Filmmakers LOS ANGELES, CA – September 28, 2022 – Sony Electronics Inc. is pleased to announce the newest addition to the brand's prestigious Cinema Line – the FX30 (model ILME-FX30). The new FX30 is a 4K Super 35 compact cinema camera that offers many professional features of the Cinema Line, such as Dual Base ISO, Log shooting modes, and user-imported LUTs (Look Up Tables) at a price point that appeals to many aspiring filmmakers. In addition to introducing the new FX30, Sony announced two new CFexpress Type A Memory Cards – CEA-G320T and CEA-G640T. Both are large capacity cards that support high-speed performance with a maximum writing speed. "The new FX30 is a great fit for a wide range of filmmakers," said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. "As part of our Cinema Line, it is an attractive addition for seamless integration into large productions. Additionally, by incorporating many professional features found in our flagship cinema cameras, it is a perfect camera for up-and-coming filmmakers that are working with tight budgets." Creating a Cinematic Look The FX30 offers next-generation filmmakers cinematic expression with the latest imaging systems. It features a new back-illuminated 20.1 megapixels APS-C Exmor R™ CMOS sensor (Super 35 format) with a dual base ISO (800/2500) to deliver high sensitivity, low noise, and 14+1 stops of latitude. The FX30 supports a variety of video recording codecs. It can shoot in high frame rates, including 4K at 120fps and full HD at 240fps2. The FX30 also features the ability to shoot 4K Super 35 (16:9) by oversampling from 6K at up to 60fps. Both 16:9 recording modes can shoot at 10-bit 4:2:2 while the HDMI Type-A port outputs 4K, 16-bit RAW3 for an external recorder4. Like the rest of the Cinema Line, the FX30 features Log shooting modes by enabling Cine El, Cine El Quick, and Flexible ISO modes for recording with the S-Log3 gamma curve, which allows more flexibility when color grading. All three modes allow video shooting while monitoring with an appropriate LUT to preview the final image. In addition, the FX30 includes a selection of built-in cinematic looks, such as Sony's S-Cinetone™, and can shoot single stills. The camera offers advanced image processing capabilities with the BIONZ XR processing engine for natural gradations and realistic color reproduction. Designed to Support Creators' Needs The FX30 features Sony’s fast and reliable still and video autofocus, with settings including: Real-time Eye AF (human, animal or bird5) Real-time Tracking Detailed AF settings AF Assist6 Creatives also have more control when using the Focus Map7, which makes it easy to visualize depth of field, and Breathing Compensation8 to offer a stable angle of view when focusing. The camera includes effective stabilization for run and gun shoots using Active Mode9 thanks to the optical in-body 5-axis image stabilization. The FX30 also includes time code sync10. The FX30 incorporates other features that retain the spirit of the Cinema Line, including: New customizable list-style main menu screen for quick access to frequently used items New standby movie screen that provides an unobstructed view of the subject Buttons and dials dedicated to movie shooting The FX30 also includes added functionality to assist with the creative workflow, such as post-production editing using embedded LUT, and EI metadata11. This metadata is available using the latest version of Sony’s Catalyst Prepare12 or Catalyst Browse applications. A new "Catalyst Prepare Plugin" for Adobe Premiere Pro was released in August. Easy Operation and a Compact Form Factor Compact and lightweight, the FX30 has a flat-top design with threaded accessory attachment points, making it easy to use for shooting handheld, capturing low-angle shots, mounting on a gimbal, or adding accessories. The FX30 also features an XLR handle unit13, which can be used to capture low-angle shots and also allows filmmakers to capture crystal clear audio through various audio inputs, including two XLR audio inputs and a 3.5 mm stereo mini jack for 4-channel recording. External microphones can be connected directly to the camera via the Multi Interface Shoe or microphone jack. The FX30 also features an internal stereo microphone for audio recording. The FX30 are equipped with two memory card slots that are compatible with both CFexpress Type A cards and SDXC/SDHC cards, bringing wide range of shooting experiences to filmmakers. The FX30 is also compatible with the newly announced large capacity CFexpress Type A memory cards.14 The FX30 pairs advanced performance with outstanding reliability. It features an innovative heat dissipation structure for uninterrupted 4K/60p recording, reliable power for extended recording, and a durable magnesium alloy chassis. A comprehensive selection of E-mount lenses, high-performance microphones, and other essential components offers extraordinarily flexible systems for a broad range of creative needs. Sony Future Filmmaker Awards The new FX30 is an ideal choice for filmmakers actively working on or considering entering the Sony Future Filmmaker Awards, a major new annual awards program for short films. Sponsored by Sony and free to enter, the Awards set out to elevate original voices from around the globe with a fresh perspective on storytelling. For more information, please visit: www.sonyfuturefilmmakerawards.com. Pricing and Availability The FX30 enables ultimate creative freedom and comes with an option to purchase with or without the XLR handle15. The new FX30 (supplied with the XLR handle) will be available in late October for approximately $2,200USD and $2,900 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. The new FX30B, (supplied without the XLR handle) will also be available in late October for approximately $1,800 USD and $ 2,400 CAD. It will be sold at a variety of Sony's authorized dealers throughout North America. For detailed product information, please visit: (US) – FX30 (CA) – FX30 A product video on the new FX30 can be viewed HERE. A product launch video focused on the FX30 can be viewed HERE and the behind the scenes can be viewed HERE. The FX30 will also be compatible with the new version of Camera Remote SDK (Version 1.06), a development kit for software that enables remote operation and configuration changes. CFexpress Type A Memory Cards: CEA-G320T and CEA-G640T The compact and high-performance CFexpress Type A memory card CEA-G320T will be available in October for approximately $650 USD and $850 CAD (CEA-G320T),while the CFexpress Type A memory card CEA-G640T16 will be available in December for approximately $1,250 USD and $1,630 CAD. In addition to the existing 80GB and 160GB cards, large capacity 320GB and 640GB cards will be added to the series.17 These large capacity cards support high-speed performance with a maximum writing speed of up to 700MB/s and Video Performance Guarantee "VPG400", which offers sustained writing speeds of up to 400MB/s, and enables 4K 120p high bit rate video shooting. The new large capacity cards have achieved TOUGH specification, which means they have been certified to be waterproof, dustproof, and robust enough to support stable long-term shooting in various environments. 18 For detailed product information, please visit: (US) – CEA-G320T (CA) – CEA-G320T (US) – CEA-G640T (CA) – CEA-G640T Exclusive stories and exciting new content shot with the new FX30and FX30B and Sony's other imaging products can be found at www.sonycine.com and www.alphauniverse.com, two sites created to educate and inspire all fans and customers of Sony Cinema Line. Notes 1 S-Log3 movies, Sony tests. 2With approx. 38 % image crop. Post-production editing or S&Q mode recording required. In case of S&Q mode, data must be recorded to a CFexpress Type A memory card when the frame rate is 120 (100 in PAL) fps or higher. 3 With a choice of 59.94p / 50p / 29.97p / 25p / 23.98p frame rates and color spaces 4 Supported devices are as follows: as of September 2022, ATOMOS NINJA V and NINJA V+ HDR monitor-recorder support planned. For further details, please contact ATOMOS. 5 Accurate focus may not be achieved with certain subjects in certain situations. 6 Not available when using the SELP1650, SEL18200LE or A-mount lenses. 7 The Focus Map function cannot be used in the following conditions: When shooting stills, when the Focus Magnifier function is in use, when using digital zoom, during USB streaming, when no lens is mounted, when an A-mount lens is mounted, or when using the SEL16F28. For other lenses, please use the latest lens software. 8 Angle of view and image quality may change slightly when this feature is turned on. Breathing Compensation is not available for unsupported lenses, 120p (100p) movie recording, S&Q recording at 120p (100p), or stills. The compatibility of lenses is limited. Please see Sony support page for lens compatibility. https://www.sony.net/dics/breathing/ 9 Slight image crop in Active Mode. "Standard" setting is recommended for focal lengths of 200 mm or longer. Active Mode is not available when recording at frame rates of 120 (100) fps or higher, including S&Q. 10 VMC-BNCM1 is required for time code synchronization. VMC-BNCM1 requires the following annotations. The availability of the VMC-BNCM1 (product number: A-5051-506-A) may vary depending on the country or region. Refer to the following support site for inventory confirmation and purchase. https://www.sony.net/SonyInfo/Support/ 11 This metadata includes Embedded LUT, Image stabilization, Breathing Compensation, Camera rotation and Movie mark 12 Software download page URL: https://www.sony.net/disoft/ 13 FX30B does not include the XLR-H1 handle unit. The XLR-H1 handle unit will also be available as a stand-alone item, which will be available in early 2023. 14 The newly announced CEA-G320T and CEA-G640 CFexpress Type A memory cards. 15 FX30B comes without the XLR handle while the FX30 model which comes with the XLR handle 16 To use CEA-G640T memory card with the following cameras, the camera software version must be as listed below. Alpha 1 (Ver.1.31 or later), Alpha 7S III (Ver.2.11 or later), and FX3 (Ver.2.00 or later). 17 1 GB = one billion bytes. A portion of this card capacity is used for system files and may vary. 18 Actual performance may vary. Based on environmental conditions and usage. Sony does not guarantee damage to recorded data or card based on every situation or condition.

Press release: Fujifilm Introduces FUJIFILM X-H2 mirrorless digital camera Equipped with the new, 40.2MP “X-TransTM CMOS 5 HR” sensor to deliver the highest image quality in the X Series lineup Valhalla, N.Y. -- September 8, 2022 – FUJIFILM North America Corporation today announced the launch of the FUJIFILM X-H2 mirrorless digital camera (X-H2). X-H2 features the new, back-illuminated 40.2MP “X-TransTM CMOS 5 HR” sensor and the high-speed “X-Processor 5”, boasting the highest resolution in the X Series lineup in both stills and videos, as well as becoming the world’s first¹ APS-C camera to enable 8K/30P Apple ProRes internal recording. “X-H2 joining the flagship X-H family is not only huge for us at Fujifilm, but it is also especially significant for our consumers”, said Victor Ha, vice president of the Electronic Imaging and Optical Device Divisions, FUJIFILM North America Corporation. “X-H2S, which debuted in May, excels in speed, perfect for image makers who create moving content. X-H2 delivers exceptional image resolution and quality that are ideal for those creating images in super-high detail. We listened to our customers and took their feedback to heart, creating this amazing family of X-H cameras that are tailor-made to their distinct specialties.” Main product features: New X-TransTM CMOS 5 HR sensor and the high-speed X-Processor 5 Exceptional image quality delivered by the new sensor is complemented with advanced features including minimum standard ISO125, and the high-resolution 40.2MP sensor of the X-H2 has a unique image-processing algorithm designed to enhance image resolution without compromising the signal to noise ratio, producing astonishing image quality. the previous model’s 1/32,000 sec, to 1/180,000 sec). This allows users to the fastest shutter speed available within the X Series (the electronic shutter has been increased by 2.5 stops from leave the aperture wide open in bright or high-contrast conditions such as on a sunny beach or a ski slope, or to instantly freeze motion down to a millisecond. X-H2 is the first X Series camera featuring the Pixel Shift Multi-Shot function, which is ideal for commercial photography and digital archiving applications that need hi-resolution images with flawless color accuracy. Using the camera’s in-body image stabilization (IBIS) mechanism to shift the image sensor with immense precision, 20 reference images are automatically created and later assembled in post-production using the dedicated “Pixel Shift Combiner” software. The result is a 160 Megapixel image, constructed from the total information available from each RGB pixel found on the X-H2’s new X Trans 5 CMOS HR sensor. X-H2 also supports the HEIF image format, which delivers 10-bit image quality in files up to 30% smaller than standard JPEG files, continuing to expand Fujifilm’s reputation of delivering high-quality images straight out of camera. Excellent performance for professional video production needs With the new sensor, 8K movies can be recorded internally at 30P in 4:2:2 10- bit color. X-H2 has a heat-dissipating design -- same as the X-H2S -- to enable recording of 8K/30P video for up to 30 minutes². X-H2 is also capable of producing high-quality 4K (4K HQ) video, which is oversampled from 8K as it is being recorded internally. The result is an image that makes maximum use of the camera’s high-resolution sensor to record video with optimal image quality. X-H2 supports three Apple ProRes codecs; ProRes 422 HQ, ProRes 422, and ProRes 422 LT, with the option to also record ProRes 422 Proxy³ to help streamline post-production workflows when editing in 8K. With the help of X-Trans CMOS 5 HR, X-H2 is capable of delivering up to 2x of digital zoom with little-to-no loss in resolution, when recording video in 4K, even with a prime lens attached to the camera. With Fujifilm’s FUJINON XF18-120mmF4 LM PZ WR lens, zoom movements seamlessly transition to the digital zoom function when the lens reaches its maximum focal length. Combined with a compatible HDMI device from Atomos or Blackmagic Design, 12-bit 8K/30P RAW video output from X-H2 can be recorded as Apple ProRes or Blackmagic RAW, while the newly developed F-Log2 flat picture profile expands dynamic range up to 13+ stops, which broadens color-grading options in post-production. Evolved autofocus (AF) performance to accurately capture details X-Processor 5 features subject-detection AF based on deep learning technology that automatically detects and tracks a broad and diverse range of subjects, including animals, birds, cars, motorcycles, bicycles, airplanes, and trains. The new, high-resolution sensor offers optimal ability to attain AF-S focus on a subject with high-frequency. Users can easily autofocus accurately in situations where AF-S is typically used, such as landscape and portrait photography. X-H2 also incorporates an AF prediction algorithm which has been improved from that of previous X Series models. X-H2 is equipped with a focus meter as a manual focus assist during movie recording, allowing for more precise focus adjustment. It can also be used in combination with focus peaking. The video AF algorithm has been optimized for autofocus accuracy, giving users a sense of confidence in using AF while filming 8K video. Hardware and workflow that support users’ content creation experience A 5-axis in-body IBIS⁴, made possible by X-Processor 5 and a sensing control function, gives the freedom to handhold in conditions that previously may have required support. In addition, the IBIS function enables the image sensor to be precisely shifted, for the camera's Pixel Shift Multi Shot function. X-H2 is equipped with a high-magnification and high-definition 5.76-million-dot EVF with 0.8x magnification. It boasts a smooth refresh frame rate of approximately 120fps and offers significant control over parallax and distortion which typically occurs when an eye position becomes displaced while using the viewfinder. The body design is the same as X-H2S. With 79 weather-sealed points offering a high level of dust and moisture resistance, X-H2 is built to withstand the rigors of daily professional use and operate as normal in temperatures as low as 14°F (-10°C). The top panel LCD screen, adjustable AF ON button,1.62 million-dot vari-angle LCD monitor, and an independent movie recording button support comfortable operability. X-H2 has one CFexpressTM Type B memory card slot and one UHS-II SD memory card slot. CFexpress Type B cards⁵ are needed to realize the full potential of X-H2’s professional video performance. X-H2S / X-H2 can be combined with the file transmitter “FT-XH” to enable wired and wireless LAN tethered video recording⁶. Up to four X-H2S / X-H2 cameras can be connected simultaneously to enable the following operations from a computer browser: Check and adjust camera settings for each camera Simultaneously start and stop video recording for all cameras Save, load, and copy camera settings⁷ Optional accessories: VG-XH - Vertical battery grip (for the X-H2S / X-H2) This vertical battery grip is dust and moisture–resistant and is designed to operate at temperatures as low as 14°F (-10°C). It operates with two of Fujifilm’s NP-W235 high-capacity batteries. The grip’s button layout is designed to provide optimal operability whether holding the camera vertically or horizontally. FT-XH File transmitter (for the X-H2S / X-H2) This file transmitter features wired LAN connectivity and high-speed wireless communications capability, essential for in-studio tethered content creation or for creating sports/media content. It can also be used as a vertical grip with two of Fujifilm’s NP-W235 high-capacity batteries. It can be combined with the X-H2S / X-H2 to support the following communication specifications: FTP data transfer by wired LAN / wireless LAN / USB Smartphone tethering. Tethered shooting by wired LAN / wireless LAN. Remote recording function by wired LAN / wireless LAN; capable of controlling up to four X-H2S / X-H2 cameras from a browser at the same time. FAN-001 Cooling fan (for the X-H2S / X-H2) Specifically designed for the X-H2S / X-H2 to facilitate extended video recording and operation in high temperatures. The fan can be attached to the rear of the camera body without a cable, supplying power and extending continuous video recording time as the camera heats up and otherwise when operating in high temperatures, thereby eliminating concerns of heat-related camera shutdown. CVR-XH Cover kit (for the X-H2S / X-H2) This cover kit for the X-H2S / X-H2 protects various terminals on the camera. Items included in the kit: 1 x Sync terminal cover 1xHotshoecover 1 x File transmitter / vertical battery grip terminal cover o 1 x Cooling fan terminal cover 1 x Memory card slot cover Pricing and Availability FUJIFILM X-H2 mirrorless digital camera is expected to be available late September 2022, at a manufacturer’s suggested retail price of $1,999.95 USD ($2,550 CDN) for the camera body and $2,499.95 USD ($3,200 CDN) for the X- H2 digital camera with XF16-80mmF4 R OIS WR lens kit. Pricing and expected availability for X-H2 accessories are as follows: VG-XH Vertical Battery Grip: Available now at a Manufacturer’s Suggested Retail Price of $399.99 USD and $515 CAD. FT-XH File Transmitter: Expected to be available in late October 2022 at a Manufacturer’s Suggested Retail Price of $999.99 USD and $1,280 CAD. FAN-001 Cooling Fan: Available now at a Manufacturer’s Suggested Retail Price of $199.99 USD and $260 CAD. CVR-XH Cover Kit: Available now at a Manufacturer’s Suggested Retail Price of $19.99 USD and $26 CAD. For more information about X-H2 and its accessories, please visit https://fujifilm- x.com/en-us/products/cameras/x-h2/. Footnotes: ¹ Based on market availability as of September 8, 2022, per FUJIFILM Corporation data. ² Achievable when recording video at 25°C from a cool start, with the auto power-off, temperature set at “High,” bitrate of 100Mbps, using the VG-XH vertical battery grip and three batteries. The recording duration depends on remaining battery charge and the type and capacity of the memory card used. When the X-H2 main unit heats up, video filming will automatically be terminated and be unavailable pending cool down. ³ Not available in 8K/30P or in 8K/25P. ⁴ When used specifically with the FUJINON XF35mmF1.4 R lens. ⁵ See the Fujifilm website for a list of verified compatible cards. ⁶ Update to the latest firmware is required for X-H2S when using this function. ⁷ Camera settings can be saved to computer or tablet device and can be loaded from computer or tablet device. Specs: Price MSRP - $1999 ($2499 w/ 16-80mm F4) Body type Body type - SLR-style mirrorless Body material - Magnesium alloy Sensor Max resolution - 7728 x 5152 Image ratio w:h - 1:1, 3:2, 16:9 Effective pixels - 40 megapixels Sensor size - APS-C (23.5 x 15.6 mm) Sensor type - BSI-CMOS Processor - X-Processor 5 Color space - sRGB, Adobe RGB Color filter array - X-Trans Image ISO - Auto, 160-12800 (expands to 80-51200) Boosted ISO (minimum) - 80 Boosted ISO (maximum) - 51200 White balance presets - 7 Custom white balance - Yes (3 slots) Image stabilization notes - Some lenses limited to 5 stops of correction CIPA image stabilization rating - 7 stop(s) Uncompressed format - RAW JPEG quality levels - Fine, normal File format JPEG (Exif v2.3) HEIF Raw (14-bit RAF) Optics & Focus Autofocus Phase Detect Multi-area Center Selective single-point Tracking Single Continuous Touch Face Detection Live View Autofocus assist lamp - Yes Number of focus points - 425 Lens mount - Fujifilm X Focal length multiplier - 1.5× Screen / viewfinder Articulated LCD - Fully articulated Screen size - 3″ Screen dots - 1,620,000 Touch screen - Yes Screen type - TFT LCD Live view - Yes Viewfinder type - Electronic Viewfinder coverage - 100% Viewfinder magnification - 1.2× (0.8× 35mm equiv.) Viewfinder resolution - 5,760,000 Photography features Minimum shutter speed - 30 sec Maximum shutter speed - 1/8000 sec Maximum shutter speed (electronic) - 1/180000 sec Exposure modes Program Shutter priority Aperture priority Manual External flash - Yes (via hot shoe or flash sync port) Flash X sync speed - 1/250 sec Drive modes Single Continuous (L/H) Bracketing Continuous drive - 15.0 fps Self-timer - Yes Metering modes Multi Center-weighted Average Spot Exposure compensation - ±5 (at 1/3 EV steps) AE Bracketing - ±5 (2, 3, 5, 7 frames at 1/3 EV, 2/3 EV, 1 EV, 2 EV steps) WB Bracketing - Yes Videography features Format - H.264, H.265 Modes 3840 x 2160 @ 23.98p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 24p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 24p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 24p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 24p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 25p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 25p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 25p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 25p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 30p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 50p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 50p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 50p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 50p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 50 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 100 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 200 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 60p / 360 Mbps, MOV, H.264, Linear PCM 3840 x 2160 @ 23.98p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 23.98p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 24p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 25p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 30p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 50p / 720 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 50 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 100 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 200 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 360 Mbps, MOV, H.265, Linear PCM 3840 x 2160 @ 60p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 23.98p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 23.98p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 23.98p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 24p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 24p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 24p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 24p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 25p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 30p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 30p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 30p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 30p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 50p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 50p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 50p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 50p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 60p / 50 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 60p / 100 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 60p / 200 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 60p / 360 Mbps, MOV, H.264, Linear PCM 4096 x 2160 @ 23.98p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 23.98p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 24p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 25p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 30p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 50p / 720 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 50 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 100 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 200 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 360 Mbps, MOV, H.265, Linear PCM 4096 x 2160 @ 60p / 720 Mbps, MOV, H.265, Linear PCM Microphone - Stereo Speaker - Mono Storage Storage types - 1x CFexpress Type B, 1x UHS-II SD Connectivity USB - USB 3.2 Gen 2 (10 GBit/sec) USB charging - Yes HDMI - Yes (Full-sized) Microphone port - Yes Headphone port - Yes Wireless - Built-In Wireless notes - 802.11b/g/n + Bluetooth Remote control - Yes (via smartphone or wired remote) Physical Environmentally sealed - Yes Battery - Battery Pack Battery description - NP-W235 lithium-ion battery & charger Battery Life (CIPA) - 680 Weight (inc. batteries) - 660 g (1.46 lb / 23.28 oz) Dimensions - 136 x 93 x 95 mm (5.35 x 3.66 x 3.74″) Other features Orientation sensor - Yes Timelapse recording - Yes GPS - None

Press release: Hasselblad Launches New Flagship Camera and Three All-New Lenses Introducing the X2D 100C, XCD38V, XCD 55V and XCD 90V After the groundbreaking success of the X1D-50c and its second iteration, the X1D II 50C, Hasselblad unveils the powerful X2D 100C, along with three new lenses to the XCD family, the XCD 2,5/38V, XCD 2,5/55V, and the XCD 2,5/90V, providing the ultimate experience for content creators. Hasselblad X2D 100C - Inspiration in Every Detail Hasselblad’s next-generation mirrorless medium format digital camera, the X2D 100C, has been engineered to bring substantial technological enhancements to image quality, camera handling, and system responsiveness. Designed in a new dark grey tone body of machined aluminium, the X2D 100C houses a 100-megapixel back-side illuminated (BSI) (43.8 × 32.9 mm) CMOS sensor, delivering up to 15 stops of dynamic range with a 16-bit colour depth. The X2D 100C enables a creative experience unimaginable in the past. It empowers content creators to capture the intricacies of an image’s highlights and shadows, utilising the Hasselblad Natural Colour Solution (HNCS). Working alongside the new 5-axis, 7-stop in-body image stabilisation system (IBIS), handheld image capture is possible in the widest range of conditions. Hasselblad independently developed its own IBIS for the X2D 100C in order to meet the stringent requirements for stabilising a 100MP sensor. Keeping size and weight in mind for easy portability, the X2D 100C is the most compact medium format IBIS solution on the market.1 With 294 Phase Detection Autofocus (PDAF) zones, the system ensures the subject is rapidly located and brought into focus. The X2D 100C captures files in 3FR RAW and full-size JPEG, and the cutting-edge, built-in 1TB SSD storage and CFexpress Type B card support delivers a high capture rate for fast-moving subjects. The X2D 100C features an 0.5-inch OLED Electronic Viewfinder (EVF) with 5.76-million dots, a high magnification of 1.00x with a refresh rate of 60fps, which supports electric refractive error correction to ensure the whole display is sharp and bright, from corner to corner.2 A 1.08-inch colour top display and a 2.36MP, 3.6-inch tilting, touch-capable rear display delivers access to all of these new imaging technologies whilst keeping the intuitive Hasselblad User Interface (HUI) and Scandinavian style of the X System. The battery has a CIPA rating of 420 shots and supports PD 3.0 fast charging.3 Additionally, the X2D 100C is compatible with Phocus, Hasselblad’s free image processing software. “When developing the X2D 100C, our goal was the same as always, just as Victor Hasselblad himself made decades ago: build a better camera,” said Bronius Rudnickas, Hasselblad Marketing Manager. “This commitment drives us to explore the possibility to improve its performance from all aspects.” ¹ Among interchangeable-lens mirrorless digital cameras with a 55mm-diameter CMOS sensor (according to a Hasselblad market survey on 1 March, 2022). ² Magnification: approximately 1.00x with the XCD 65 at infinity, –1 m-1. ³ To charge via PD protocol, the charging cable and power source must be PD-compatible Specs: Price MSRP - $8,199 Body type Body type - SLR-style mirrorless Body material - Machined Aluminum Sensor Max resolution - 11656 x 8742 Effective pixels - 100 megapixels Sensor size - Medium format (44 x 33 mm) Sensor type - BSI-CMOS Color filter array - Bayer Image Custom white balance - Yes Image stabilization - Sensor-shift Image stabilization notes - 5-axis CIPA image stabilization rating - 7 stop(s) File format - 3FR Raw, JPEG Optics & Focus Autofocus - Phase Detect Number of focus points - 294 Lens mount - Hasselblad X Focal length multiplier - 0.79× Screen / viewfinder Articulated LCD - Tilting Screen size - 3.6″ Touch screen - Yes (TFT) Viewfinder type - Electronic Viewfinder coverage - 100% Viewfinder magnification - 0.79× (1× 35mm equiv.) Viewfinder resolution - 6 Photography features Minimum shutter speed - 68 sec Maximum shutter speed - 1/4000 sec Maximum shutter speed (electronic) - 1/6000 sec Built-in flash - No External flash - Yes Flash modes - TTL center weighted system, compatible with Nikon System Flashes Flash X sync speed - 1/4000 sec Metering modes Center-weighted Spot Spot AF-area Storage Storage types - CFexpress Type B Storage included - 1TB Connectivity USB - USB 3.2 Gen 2 (10 GBit/sec) USB charging - Yes (30W, USB-C PD) Wireless - Built-In Wireless notes - 802.11b/a/g/n/ac/ax, Wi-Fi with 2×2 MIMO Physical Battery - Battery Pack Battery description - USB-C PD (up to 30W) Battery Life (CIPA) - 420 Weight (inc. batteries) - 895 g (1.97 lb / 31.57 oz) Dimensions - 149 x 106 x 75 mm (5.85 x 4.17 x 2.93″) Other features Orientation sensor - Yes