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Press release: Sony Electronics Introduces Three Wide-angle E-Mount APS-C Lenses The E PZ 10-20mm F4 G, E 15mm F1.4 G and E 11mm F1.8 Bring Sony’s E-mount Lineup to 70 Lenses and Offer Wide-angle Views, Outstanding Image Resolution, and Compact Designs SAN DIEGO, CA – June 1, 2022 – Sony Electronics Inc. today has expanded its E-mount lens lineup with the introduction of the power zoom G lens E PZ 10-20mm F4 G (model SELP1020G), versatile G lens E 15mm F1.4 G (model SEL15F14G), and the ultra-wide prime E 11mm F1.8 (model SEL11F18). The three newest additions bring Sony’s E-mount lens family to a total of 70 different models, offering more options than ever for still, video and hybrid content creators. The first new lens, the E PZ 10-20mm F4 G is the world’s smallest and lightest[i], ultra-wide angle, constant F4 APS-C power zoom lens. This compact zoom lens brings together outstanding G Lens imagery, impeccable autofocus (AF) performance, and versatile power zoom. The end result is a lens that remains a constant length throughout the zoom range and offers refined visual expression and operability that only a power zoom lens can provide. The second new lens, the E 15mm F1.4 G, offers beautiful shallow depth of field plus superb G lens resolution in a versatile APS-C lens design, empowering users with vast creative potential. This compact and lightweight prime lens delivers dynamic imagery, and includes excellent AF (autofocus) capabilities, along with high operability and control. The E 15mm F1.4 G is great for both still and cinematic imagery. The E 11mm F1.8 is a compact large aperture, ultra-wide APS-C prime lens designed for vloggers and shooting video on the go. With a 35mm full-frame equivalent of 16.5mm, this lens delivers outstanding corner-to-corner resolution, gorgeous bokeh and fast, reliable AF for dramatic expression and stunning selfie-style content. “Amidst the ever-changing camera market, Sony’s commitment to creating industry-leading tech for all its customers is unwavering,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “In recent years we’ve seen a growing customer demand for video-and-vlogging-first products that are lightweight and include creator-driven features. We see the APS-C platform as the perfect option for these video-first and hybrid creators, and we’re dedicated to creating new products that will allow them to capture and create in ways they never could before.” E PZ 10-20mm F4 G Outstanding Image Quality and Dynamic Perspectives The E PZ 10-20mm F4 G provides an extremely wide angle of view with a 10-20mm zoom range and a clean and clear image from corner to corner at all zoom settings. Three aspherical elements are ideally positioned to suppress field curvature and astigmatism, both of which are common problems in ultra-wide-angle lenses. The optical path also includes two ED (Extra-low Dispersion) glass elements that effectively subdue chromatic aberration. An ED aspherical element further contributes to high resolution to the image edges. A circular aperture and carefully designed control of spherical aberration work together to deliver naturally rendered G Lens bokeh that can contribute to impressive imagery. The minimum autofocus distance is 8 inches (0.2 meters) with a maximum magnification of 0.14x, while minimum manual focus distance is 5 to 6.7 inches (0.13 to 0.17-meters) with a maximum magnification of 0.18x. Advanced AF Performance for Both Stills and Video With astonishing AF performance that gives still and video shooters unprecedented freedom, it uses two linear motors for focus drive, delivering fast, quiet AF. Fast, reliable AF can smoothly track subjects when shooting high frame rate video, and reliably follow fast-moving subjects when shooting stills continuously at high speed. The new lens also reduces focus breathing so that angle-of-view variations are minimized for smooth, stable video. Refined Expression and Control for Video The E PZ 10-20mm F4 G features a new electronic power zoom system that ensures direct, responsive control and adjustable zoom speed. Even the subtlest zoom ring rotation is precisely detected and immediately converted to actual zoom operation. Users have extensive control of zoom speed and operation from the lens, the camera and even compatible remote controls to support creative opportunities not possible with other zoom lenses. Power zoom minimizes camera shake so that solo shooters can produce smooth, stable imagery. Moreover, the lens uses internal zoom and focus mechanisms, to maintain a constant length when zooming or focusing. Shifts in the lens’ center of gravity are minimal, making it a great choice for stable vlogging and gimbal-mounted video shooting. A constant F4 at all focal settings makes it possible for the lens to maintain stable image quality when recording. In addition, buttons can be assigned on compatible bodies for convenient custom zoom control[ii]. Unequalled Mobility and Handling The E PZ 10-20mm F4 G is 20% lighter than its predecessor (SEL1018), making it the smallest and lightesti lens in its class with a total weight of just 6.3 ounces (178 grams). The compact power zoom lens E PZ 10-20mm F4 G is designed to maximize control and versatility for video as well as stills with a focus ring, zoom ring and zoom lever. A customizable focus hold button and focus mode switch have been thoughtfully incorporated to easily adapt in changing shooting conditions. Users can attach 62mm screw-on filters, such as variable ND filters, for more creative control. The lens has also been designed to be dust and moisture resistant[iii] to provide extra reliability. E 15mm F1.4 G G Lens Resolution and Beautiful Bokeh The E 15mm F1.4 G lens has a wide 15mm view with impressive G lens resolution. Three aspherical elements in an advanced optical design effectively compensate for distortion and deliver excellent corner-to-corner resolution, despite the lens’ wide 15 mm angle of view. The addition of one ED (Extra-low Dispersion) glass element and one Super ED glass element effectively suppresses chromatic aberration. The large F1.4 maximum aperture, precisely controlled spherical aberration and circular aperture mechanism make it easy to produce smooth, background bokeh for an artist effect. With a minimum focusing distance of 6.7 inches (0.17 meters) and maximum magnification of 0.15x when manual focus is used[iv], impressive close-ups can be achieved for both stills and video. AF Performance That Makes Full Use of Camera’s Speed Potential Fast, precise, quiet AF and tracking for both stills and video is achieved with two advanced linear motors. This maximizes the speed potential of the camera body used to maintain accurate focus, even when focusing on fast-moving subjects. The E 15mm F1.4 G uses Sony’s latest lens technology to reduce focus breathing so that angle-of-view variations are minimized for smooth, stable video. It also supports the breathing compensation function provided in compatible Alpha series bodies[v], minimizing breathing that can hinder post-shoot editing. Excellent Control and Reliability for Stills and Video Linear Response MF (manual focus) ensures that the focus ring responds directly and linearly to subtle control when focusing manually. Focus ring rotation translates directly to a corresponding change in focus, so control is immediate, repeatable and precise. By combining aspherical elements and an effective design, this lens achieves a large aperture and high resolution in a lightweight 7.7 ounces (219 grams) lens that is only 2.6 inches (66.6 mm) in diameter and 2.74 inches (69.5 mm) in length. Despite its compact dimensions, the E 15mm F1.4 G includes an aperture ring for direct, intuitive control with an aperture click switch that can be switched ON or OFF: ON for tactile feedback that lets the user “feel” the stops, or OFF for smooth, continuous, silent aperture control. The OFF setting enables smooth and stable control for video and is also ideal when silent operation is essential. A focus hold button and focus mode switch are also provided for extra flexibility. The focus mode switch makes it possible to quickly switch between AF and MF as needed. A wide angle of view, compact dimensions, and light weight make it ideal for shooting starry skies, landscapes, architecture, and indoor scenes, as well as subjects that require mobility such as sports. The E 15mm F1.4 G is designed with dust and moisture resistance[vi] providing extra reliability for outdoor use in challenging conditions. E 11mm F1.8 Designed for Vlogging and Delivers Superb Resolution and Exquisite Bokeh The E 11mm F1.8’s ultra-wide angle of view and compact size are ideal for vlogging which includes selfie-style recording at arm’s length as well as interior shots and images that make expressive use of depth of field. Three aspherical elements and three ED (Extra-low Dispersion) glass elements achieve consistently high resolution in the entire image frame. The aspherical lenses are carefully positioned to compensate for distortion and deliver excellent corner-to-corner resolution even with the aperture wide open. The addition of ED glass further suppresses chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery. The large F1.8 maximum aperture of this lens makes it easy to achieve deep and natural background bokeh. Users can blur the background, so they stand out clearly when vlogging, or create beautiful blur in ultra-wide night scenes. Precisely controlled spherical aberration and a circular aperture mechanism further contribute to the smooth bokeh produced by this unique lens. With a minimum focusing distance of 4.7 inches (0.12 meters) and maximum magnification of 0.2x[vii] the lens can deliver impressive close-ups for both stills and videos. Optimized for Video Two advanced linear motors provide fast, precise, quiet AF and tracking for both stills and video, maximizing the speed potential of the camera body used to reliably maintain accurate focus even on moving subjects. Linear Response MF ensures that the focus ring responds directly and linearly to subtle control when focusing manually so it feels immediate and precise. Sony’s latest lens technology greatly reduces focus breathing[viii] and angle-of-view variations are minimized for smooth, stable video. The E 11mm F1.8’s ultra-wide 11 mm angle of view makes vlogging against a wide background easier than ever. Compact and Lightweight with Exceptional Control and Reliability Its small size and light weight are great for mobility and handling for lengthy walk-around shooting sessions. The E 11mm F1.8 boasts a large F1.8 maximum aperture in a compact, lightweight lens. It weighs 6.4 ounces (181 grams) and is only 2.6 inches (66 mm) in diameter and 2.26 inches (57.5 mm) in length - a perfect match for compact APS-C format bodies. The lens’ dust and moisture resistant design[ix] provides extra reliability. Despite its compact dimensions, this lens offers flexible, intuitive control with features such as a focus hold button and focus mode switch. An alternative function chosen by the user can be assigned to the focus hold button from the body menu. The E 11mm F1.8 also accepts front filters, which is a feature that is often lacking on ultra-wide-angle lenses. Pricing and Availability The E PZ 10-20mm F4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 15mm F1.4 G will be available in July for approximately $750.00 USD and $950.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. The E 11mm F1.8 will also be available in July for approximately $550.00 USD and $700.00 CAD. It will be sold at a variety of Sony’s authorized dealers throughout North America. Links To Detailed Product Information (US) – E PZ 10-20mm F4 G (CA) – E PZ 10-20mm F4 G (US) – E 15mm F1.4 G (CA) – E 15mm F1.4 G (US) – E 11mm F1.8 (CA) – E 11mm F1.8 Links To Product Videos E PZ 10-20mm F4 G E 15mm F1.4 G E 11mm F1.8 Exclusive stories and exciting new content shot with the new E PZ 10-20mm F4 G, E 15mm F1.4 G, E 11mm F1.8, and Sony's other imaging products can be found at www.alphauniverse.com, a site created to educate and inspire all fans and customers of Sony α - Alpha brand. Footnotes [i] As of June 2022, Sony survey of interchangeable ultra-wide-angle APS-C zoom lenses for mirrorless cameras (when ready to shoot). [ii] Zoom operation depends on the body used. Refer to the help guide for details [iii] Not guaranteed to be 100% dust and moisture proof. [iv] 0.2 meters and 0.12x when autofocus is used [v] Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [vi] Not guaranteed to be 100 % dust and moisture proof. [vii] 0.15 meters and 0.13x when autofocus is used [viii] It also supports the breathing compensation function provided in compatible α series bodies. Compatibility info at: https://www.sony.net/dics/breathing/ Available in movie mode only. Angle of view and image quality may change slightly when this function is used. Compensation may not be able to cover all situations. [ix] Not guaranteed to be 100% dust and moisture proof Principal specifications Lens type - Zoom lens Max Format size - APS-C / DX Focal length - 10–20 mm Image stabilization - No Lens mount - Sony E Aperture Maximum aperture - F4 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Curved aperture blades Optics Elements - 11 Groups - 8 Special elements / coatings - 2 extra-low dispersion (ED) element, 3 aspherical elements and 1 ED Aspherical element Focus Minimum focus - 0.13 m (5.12″) Maximum magnification - 0.18× Autofocus - Yes Motor type - Linear Motor Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 178 g (0.39 lb) Diameter - 70 mm (2.76″) Length - 55 mm (2.17″) Sealing - Yes Colour - Black Zoom method - Rotary (internal) Power zoom - Yes Zoom lock - No Filter thread - 62 mm Hood supplied - Yes Hood product code - ALC-SH169

Press release: Laowa expands its cine lens series for Micro Four Thirds Venus Optics, the camera lens manufacturer specialized in making unique lenses for photographers and cinematographers, is thrilled to announce the release of four cine lenses and two bundles. Laowa 6mm T2.1 Zero-D MFT Cine The widest rectilinear MFT lens Laowa 6mm T2.1 Zero-D MFT Cine is exclusively designed for Micro Four Thirds cameras, providing the widest rectilinear option for MFT shooters. With a 121.9° angle of view, users are able to shoot in tight space and capture more details in the shot. The closest focusing distance i.e. 9cm/ 3.54” creates a stronger background bokeh effect. The constant maximum t-stop T2.1 is also favorable and flexible to shoot under low-light conditions. “Zero-Distortion” The newly devised optical design contains 13 elements in 3 groups with two aspherical glasses, controlling distortion while keeping it ultra wide. This lens is awarded the “Zero-Distortion” badge that is one of the best choices for filming in tight space and buildings. Moreover, it saves the time of correction in post-production. Extremely short focusing distance The shortest focusing distance is 9cm/ 3.54” which is favorable in creating shallower depth-of-field when shooting close-ups and that helps create stronger background bokeh effect. Small and compact Laowa 6mm T2.1 Zero-D MFT Cine is a tiny and light lens suitable for several uses, like with gimals, handheld, FPV drones etc. The lens weighs around 180g/ 6.35oz and it is measured to be ~?61 x 53mm/ 2.40 x 2.08”. The standard 58mm filter thread for mounting screw-in filters brings convenience and places less burden on outdoor filming. Product page Laowa 10mm T2.1 Zero-D MFT Cine Outstanding image quality with Zero-DistortionO Laowa 10mm f/2 Zero-D has been one of the best sellers in the Laowa Micro Four Thirds photo lens range. It is rehoused into Laowa 10mm T2.1 Zero-D MFT Cine with 0.8 mod gears. It features a 96° angle of view on the MFT sensor, providing a wide and unique perspective. The lens is designed with a sublime optical distortion control. The 11 elements in 7 groups optical design includes 2 pieces of ED glasses and 2 pieces of aspherical glasses that control the distortion and color fringing to the minimum. Small and compact Extreme compact (?56 x 47mm / 2.20 x 1.85” and 150g / 5.29oz) is the conspicuous character of this lens since it is the smallest in the range. Despite the tiny size, the lens is still able to use a ?49mm screw-in filter which allows quick installation and remain lightweight. The size makes it handy to be filmed with a gimbal and become the favorite of many drone pilots. Pdctro pague Laowa 17mm T1.9 MFT Cine A handy lens with versatile focal length The Laowa 17mm T1.9 MFT Cine is a high-speed compact lens with a 65° field of view on a Micro Four Thirds sensor. Constant T1.9 maximum t-stop allows users to shoot in low light conditions. You can easily separate your subject from the background. Apart from the aperture, a 15mm/5.9" minimum focus distance is also very useful for shooting close-ups and creating a shallow depth of field. Small and Compact Weighed around 175g /6.17oz with a tiny body size i.e. ?56 x 53mm (2.20 x 2.08”), this lens fits well with smaller MFT cinema cameras for any style of shooting. Product page Laowa 50mm T2.9 Macro APO MFT Cine Up to 2x Magnification Macro lens Laowa 50mm T2.9 Macro APO MFT Cine is equipped with 2x magnification that can be rarely found in the market. More details and objects with even smaller sizes can be easily captured. It can also focus from 2X macro to infinity which can serve as a portrait lens. Very useful for shooting b-rolls and products commercial as well. Apochromatic optical (APO) design An apochromatic (APO) design has been adopted that controls the color fringing to the minimum. It greatly improves the sharpness and clarity of images. Small and Compact Weighed around 289g/ 10.19oz with a tiny body size i.e. ?58 x 83mm (2.28 x 3.26”), this lens is super light and handy compared with other macro lenses in the market. Product page All lenses are molded with mod 0.8 gear. The aperture ring and focusing ring of each lens have the same position so filmmakers can quickly switch between lenses without readjusting. Both imperial and metric scales are printed on the lens body. Pricing and Availability Laowa 6mm T2.1 Zero-D MFT Cine, 10mm T2.1 Zero-D MFT Cine, 17mm T1.9 MFT Cine and 50mm T2.9 Macro APO MFT Cine are currently available to purchase via Venus Optics official website (http://www.venuslens.net/) and authorized dealers. It is priced at USD699, USD549, USD399 and USD549 respectively. Laowa MFT Cine Prime 3-Lens [Wide + Macro] and Laowa MFT Cine Prime 3-Lens Wide Bundle are priced at USD1,350 and USD1,450.