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Press release: Sony Electronics Releases Next-generation APS-C Mirrorless Interchangeable Lens Camera "α6700” with Simultaneous Release of Versatile Compact Shotgun Microphone ECM-M1 High-precision subject recognition by AI and the latest still image and video performance are condensed into a compact APS-C body for the first time SAN DIEGO, CA. July 12, 2023 - Today, Sony Electronics announces the release of its newest APS-C mirrorless camera, the α6700. This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date. Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design. The camera supports high-resolution 4K video recording at up to 120fpsi, a wide latitude of 14+ stopsii for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require color grading, and it delivers stunning representation of human skin tones. For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo. "With the release of the α6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. Highly accurate subject recognition with AI The latest APS-C size, back-illuminated Exmor R CMOS image sensor boasts approximately 26 effective megapixels, paired with our advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced color reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions. The AI processing unit is inherited from the α7R V, enabling high accuracy "Real-Time Recognition AF (autofocus)." Beyond the α6000 series' human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions. When paired with today's newly launched FE 70-200MM F4 Macro G OSS IIiii, it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it's compatible with a broad array of E-mount lenses, and Sony’s E-mount lenses covering full-frame and Cinema Line cameras with a single mount. Excellent video performance compatible with 4K120pi Harnessing data equivalent to 6K, the α6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering a latitudes of 14+ stopsii, for stellar gradation. Also equipped with S-Cinetone, the α6700 offers impressive skin tone depiction and subject highlighting, technologies honed through our Cinema Line development, while its AI-driven Auto-Framingiv smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with the new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound. Mobility, operability, and connectivity unique to a compact and lightweight device With a compact design (approx. 4 7/8 × 2 3/4 × 3 in. and weighing about 1 lb 1.4 oz.v), the α6700 is highly portable. It has a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. Customizable front dial and a switching dial for still images, movies, and S&Q modes are also featured. It is also equipped with optical 5-axis in-body image stabilization system with 5.0 stopsvi of shutter speed advantage for stills and an Active Modevii ensures stable footage. In terms of connectivity, the camera now supports the Creators' Appviii for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the "Camera Remote SDK" in July 2023, allowing remote operation and setting adjustments. Environmental conscious and accessibility Recycled materials, including SORPLASTMx, are used throughout the camera body, reducing environmental impact without sacrificing functionality. Over the past 10 years, Sony has replaced approximately 379 tonsix of virgin plastic with recycled plastic in digital cameras and digital video cameras. In addition, it is equipped with Sony’s Screen Reader functionxi that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators. Main features of shotgun microphone ECM-M1 The ECM-M1 is the world's first shotgun microphone with eight dial-selectable audio recording modelsxii. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie-oriented scenarios where the subject is always in front of the microphone. A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a noise cut filter for reducing background noise and a low-cut filter for minimizing vibration and low frequency noise. These filters are implemented through digital signal processing, maximizing audio quality at the recording stage and thereby reducing the need for complex post processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity. Compact and lightweight, the ECM-M1 enhances mobility, empowering creators to capture high-quality audio in diverse situations. Simply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analog interface. Pricing and Availability The new α6700 will be available in 2023 at a variety of Sony’s authorized dealers: α6700 camera only: MSRP $1399.99 USD, $1899.99 CAN α6700 “L” kit w/PZ1650: MSRP $1499.99 USD, $1999.99 CAN α6700 “M” kit w/18135: MSRP $1799.99 USD, $2399.99 CAN The new ECMM1 microphone will be available for MSRP $349.99 USD and $469.99 CAN. Notes: I QFHD (3840×2160). About 38% of the angle of view is cropped. II When shooting S-Log3. Sony internal measurement. III For details on the FE 70-200MM F4 Macro G OSS II, please see the press release announced on July 12, 2023. IV Valid only in video mode. The angle of view is narrowed because it is cropped from a 4K resolution image. V Weight includes battery and memory card. VI CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off. VII In Active Mode, the shooting angle of view is slightly narrower. VIII Check regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information. IX According to Sony research. Recycled materials used for product body and accessories from April 2012 to March 2022. X SORPLAS™ may not be used for the parts used depending on the production period. XI Supported languages differ depending on the sales region. XII As of the July 2023 press release. Sony research. As a camera microphone

Press release: Sony Electronics Announces Free ZV-E1 Upgrade to Elevate Content Creation 4K 120p Upgrade Now Available for Users SAN DIEGO, CA - June 28, 2023. Sony Electronics announces an upgrade for the ZV-E1, the world’s most compact and lightweight full-frame interchangeable lens camerai, offering video creators maximum creative freedom and versatility. Announced in March of this year, the ZV-E1 is designed to offer the ultimate video creation experience. With this new upgrade, the ZV-E1 joins a roster of Sony cameras featuring 4K 120p video recording, including the Alpha 1 and Alpha 7S III, and the FX6, FX3, and FX30 from Sony’s Cinema Line. This feature enables faster high-speed frame rate video recording, resulting in smooth slow-motion footage that is five times slower than standard 24fps, highlighting Sony's commitment to providing groundbreaking technology for all creators. The upgrade also introduces Full HD 240p recording capability to the ZV-E1, providing even more flexibility for the video creator. The original release of the ZV-E1 showcased impressive video performance with the ability to record high-quality 4K video at 10-bit 4:2:2 with full pixel readout, without pixel binning, and with minimized rolling shutter. This latest upgrade further enhances the camera’s video capabilities and is unlocked through Sony’s Creators’ Cloud platform. Sony’s Creators’ Cloud, designed for content creators of all types, offers services and applications optimized for the entire creative process, from shooting to collaboration with creators worldwide. This integration includes the Creators’ App, a mobile application that facilitates seamless content transfer from camera to cloudii. Completing the ZV-E1 upgrade via the Creators’ Cloud is a simple process. Users sign into their Creators’ Cloud account, access the Upgrade page, input their ZV-E1 model serial number, and download a free license. Installation can be performed via an SD card or with a USB plug-in. With the Creators’ Cloud platform, users can also easily manage and reinstall licenses via the License Management pageii. A Sony Creators’ Cloud account is required to access the license to upgrade. Upgrade is available as of today, June 28, 2023, via the Creators’ Cloud application at no additional cost to Alpha ZV-E1 users. For more information about the ZV-E1 upgrade, please visit Sony's official website: https://creatorscloud.sony.net/cameraupgrade/4k120p/. Notes: i As of the March 2023 product announcement, based on a Sony survey of interchangeable-lens digital cameras with 35mm full-frame image sensors and optical in-body image stabilization. ii Check regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

Press release: Introducing The Phase One XC: Unveiling Unparalleled Image Quality with This New Travel-Friendly Camera Designed for convenience, the XC is Phase One’s most compact digitally integrated camera to date. COPENHAGEN, DENMARK, (June 27, 2023) - Phase One has announced the XC Camera, purpose built for travel photographers who demand the finest in image quality. Designed for convenience, the XC is Phase One’s most compact digitally integrated camera to date. “We’ve designed the XC Camera to be a companion camera,” said Drew Altdoerffer, VP of Digitization, Phase One. “With its compact size, operational simplicity, and super wide angle of view, the XC Camera can be always by your side and at the ready. You can carry the camera anywhere to capture anything at any time, recording inspiration as it strikes.” The XC Camera combines Phase One’s IQ4 150MP power and performance (built on a true full-frame medium format digital sensor of the highest quality) with a fully integrated Rodenstock HR Digaron-S 23mm f/5.6 lens. The XC prioritizes unparalleled image quality in a simplified and compact design. It is conveniently sized and remarkably intuitive to use. Crafted for straightforward operation, the Phase One XC frees the photographer to focus on capturing the moment, less on camera settings. “The compelling thing about the XC is that all I have to do is reach into my equipment rack and pack it into the smallest of bags, and I'm ready for any photographic adventure,” said Thomas Biasotto, Professional Photographer, Alpinist and Author Phase One’s ability to dedicate camera designs to the demands and desires of a specific application makes the blend of sensible Danish design, advanced technology integration, exceptional image quality, and precision mechanics a superior foundation for the travel photographer. Technology in a class of its own The XC Camera is designed around the highest quality components available: The XC Camera has been built exclusively for the Phase One IQ4 150MP (or IQ4 150 MP Achromatic) – featuring the Infinity Platform, supporting innovation, and evolving technology. It offers elegant ergonomics and straightforward controls. The XC Camera includes an integrated Rodenstock HR Digaron-S 23mm f/5.6 manufactured by Phase One’s strategic partner Rodenstock. Integrated with the X-Shutter -- an intelligently controlled electromagnetic shutter -- born from Phase One’s Geospatial applications. Availability and Pricing The XC Camera is available now in limited quantities through Phase One Partners worldwide. The Manufacturer Suggested Retail Price for the XC Camera is $62,490. It is sold with a 5-year limited warranty, including unlimited lens actuations for the warranty period.

Press release: Fujifilm Introduces INSTAX SQUARE SQ40 Instant Camera Company Also Unveils New INSTAX SQUARE “Sunset” Instant Film and a New Color Variation for the Popular INSTAX MINI EVO Hybrid Instant Camera VALHALLA, N.Y., June 14, 2023 – FUJIFILM North America Corporation, Imaging Division, announced today the launch of its new INSTAX SQUARE SQ40TM instant camera (SQ40), a new addition to the INSTAX SQUARE lineup of instant cameras. Fujifilm has also introduced a new INSTAX SQUARE instant film variety, “Sunset”, featuring a variety of film borders with soft color gradients designed to be reminiscent of a serene, peaceful sunset. “Consumers love our INSTAX MINI 40 instant camera, so expanding the line to also include a SQUARE format option just made sense,” said Bing Liem, division president, Imaging Division, FUJIFILM North America Corporation. “Not only can INSTAX fans now have another instant camera with a classic look, but they can also now enjoy the SQ40’s large, square image area.” Key SQ40 features include: Automatic Exposure function The SQ40’s Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, optimizing the shutter speed and flash output according to the scene. It allows even novice INSTAX instant camera users to take photos that are automatically adjusted regardless of interior or exterior conditions, producing high-quality photos on-the-spot. Selfie Mode for quicker and easier selfies Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply twisting the lens after powering the SQ40 on. Using this mode to take amazing selfies and close-ups is incredibly easy and convenient. New Film Variety Introduced: Also accompanying the launch of SQ40 is Fujifilm’s launch of the new INSTAX SQUARE “Sunset” variety of instant film. The design of this new square format instant film is inspired by the gentle gradation of the colors in the sky during a sunset. As with all INSTAX SQUARE instant film varieties, Sunset will be available in a single pack with 10 exposures. INSTAX MINI EVO Now Available in Brown: Fujifilm is also pleased to introduce brown as a new color option for its FUJIFILM INSTAX MINI EVO hybrid instant camera (MINI EVO) product line. Initially introduced in 2021 in a black camera body, MINI EVO’s unique hybrid format combines the excitement and satisfaction of traditional instant camera functionality with the capabilities of digital imaging technology to select, share, and store specific images. Paired with INSTAX MINI instant film, MINI EVO creates high-quality prints directly from the camera. Images can also be printed from a paired Smartphone camera roll using the INSTAX MINI EVO Smartphone App. Pricing and Availability: Fujifilm’s INSTAX SQUARE SQ40 instant camera will be available at a manufacturer’s suggested retail price of $149.95 USD ($189.99 CDN) and is expected to be available for purchase by the end of June 2023. For more product information, visit https://www.instaxus.com/instax-products/instax-SQ40 INSTAX SQUARE Sunset instant film is also expected to be available by the end of June 2023 at a manufacturer’s suggested retail price of $15.75 USD ($16.99 CDN) per pack (10 sheets). For more information about this new INSTAX SQUARE instant film variety, visit https://www.instaxus.com/film/square-sunset-film/. Fujifilm’s INSTAX MINI EVO hybrid instant camera in brown will be available at a manufacturer’s suggested retail price of $199.95 USD ($249.99 CDN) and is also expected to be available for purchase by the end of June 2023. For more information regarding the INSTAX MINI EVO product, visit https://www.instaxus.com/instax-products/instax-MINI-evo.