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Press release: The new Leica Q3 Leica Camera introduces the most powerful fixed focal length full-frame camera to date, providing creatives with enhanced flexibility in a compact size. Teaneck, May 25th, 2023 - Leica Camera AG introduces the 3rd generation of the successful Leica Q cameras, the Leica Q3. High-quality craftsmanship, a timeless and sleek design, and simple operation make this family of fixed focal length full-frame cameras stand out. The new Leica Q3 camera delivers perfect photo and video results; equipped with one of the fastest lenses on the market with integrated macro mode and an extensive selection of new features, representing the next evolutionary step in this unique camera segment. At the heart of the Leica Q3 is the new BSI-CMOS sensor with Triple-Resolution- Technology. With a choice of resolutions between 60, 36, or 18 MP, raw images can be created using the DNG format while JPEG files provide a perfect look, straight out of the camera. When shooting with 60 MP, even the finest details and structures are captured. Shooting with 36 or 18 MP allows faster camera operation, longer image sequences, and smaller file sizes. The Leica Q3 uses the entire size of the sensor for all resolutions with a sensitivity range of ISO 50 to 100,000, while the latest generation of the Maestro Series processor with L2 Technology ensures excellent operating speeds. The fast Leica Summilux 28 mm f/1.7 ASPH. is an optical masterpiece. With its integrated macro mode, it allows close-up shots from a minimum focusing distance of 6.69 inches. In combination with its high-resolution sensor, this 3rd generation Q family member also offers an extended digital zoom. This allows creatives the opportunity to crop to the focal lengths of 28, 35, 50, 75 mm, and now also 90 mm. Two new and practical assistants, Leica Perspective Control (LPC) and Leica Dynamic Range (LDR), also ensure perfect JPEG images without any post-processing. A significant development has also been made to the autofocus system of the Q3. A new hybrid autofocus system with phase detection ensures extremely fast, accurate focusing and tracking of objects, people and pets. In addition to the high-precision contrast autofocus, the DFD system and phase detection autofocus, combined with intelligent subject recognition, supports the capturing of sharp and brilliant images, all displayed crisply and clearly on the new 5.76 MP OLED viewfinder. The new tiltable 3-inch high-resolution touchscreen with a high-quality tilting mechanism provides unique viewing angles and offers even more creative opportunities when taking photos and videos. Additionally, even with the movable display, the Leica Q3 still provides protection against dust and spray water thanks to its IP52 certification. The Leica Q3 continues to impress with its seamless and fast connectivity via Bluetooth and Wi-Fi. The camera is equipped with advanced Multiple Input Multiple Output (MIMO) technology, which has increased the transfer speed to the Leica FOTOS app by up to 10 times compared to the previous model, taking mobile creative workflow to the next level. With a stable connection and high data transfer rates to the Leica FOTOS app, videos can now be loaded from the camera to a smartphone, and special ‘Leica Looks’ can be imported onto the camera for beautiful JPEG images. Various connection modes from ‘Eco’ to ‘Performance’ improve the mobile workflow and energy management of the Leica Q3. The Apple certification “Made for iPhone® and iPad®” accessory and the included Leica FOTOS cable, make the Leica Q3 the ideal tool to express the creative vision of users working with it daily. With the ability to record video at 8K resolution combined with the highly efficient codecs such as H.265 and Apple's ProRes, the powerful Leica Q3 now meets the needs of all content creators. The connection of external devices such as gimbals, power banks and display recorders is secured directly via the USB-C and HDMI ports. Tethered shooting with Capture One or the Adobe Lightroom plug-in is also supported via the USB-C cable connection and further enriches the fields of application for this compact digital camera. Wireless charging is also now possible with the new Leica Charging Pad and separate camera handgrip. This stylish charging pad and many other Qi-compatible devices conveniently recharges the new powerful BC-SCL6 battery of the Q3. The Leica Q3 offers photographers and videographers four different function buttons which provide extended customization of the camera, while the new accessories offer versatility in the look and feel of this creative tool. Leather protectors, lens caps, retro- look lens hoods, thumb rests, soft release buttons and flash shoe covers are also available in three different colors variations. The Leica Q3 is available globally at all Leica Stores, the Leica Online Store and authorized dealers. The retail price is $5,995.

Press release: New: Leica M11 Monochrom Focused on the Essence of Photography: Creating Pictures with Light and Shadow Wetzlar, 13th April 2023. Leica Camera AG has always gone its own way, and its courageous decisions were doubted more than once. Success, however, proved the long-established company right. Even in 2012, when it decided to be the only manufacturer worldwide to launch a camera with a dedicated black-and-white sensor: the Leica M Monochrom. Today, in the eleventh year of the Monochrom success story and with a treasure of experience from almost 70 years of Leica rangefinder cameras, Leica Camera AG introduces the fourth camera generation with black-and-white sensor: the new Leica M11 Monochrom. With its sensor completely geared to black-and-white photography, the Leica M11 Monochrom focuses like no other camera on the most basic of all photographic practices: the composition of pictures solely through light and shadow. With the monochrome multi-resolution full-format sensor exclusively developed for the new M generation, the M11 Monochrom provides extraordinary black-and-white images. Raw files in the DNG format or JPEGs with a resolution of either 60, 36 or 18 megapixels can be created. In combination with the enormous ISO range of 125 to 200,000, the camera grants an extreme creative freedom when taking pictures. As a result, you get images with an unprecedented rendition of even the finest details, an exceptionally natural-looking definition even in difficult light conditions and an extremely low noise even in the high ISO range. The 256 GB internal memory and the convenient connectivity to the Leica FOTOS app ensure an optimal mobile workflow. Via Bluetooth or the USB-C port, pictures can be quickly and easily transferred to the app and processed further from there. In addition, the camera can be directly controlled with the app and photos can be immediately assessed at the smartphone or tablet thanks to tethered preview. Moreover, the Leica M11 Monochrom is a certified Apple “Made for iPhone and iPad” accessory and thus offers unique options with the included Leica FOTOS cable. With an all-metal body and a top plate made of high-quality aluminium, with a sapphire glass display, solid leather covering as well as black, scratch-resistant paint finish, the M11 Monochrom presents itself in a timeless and unobtrusive M design. Details such as the deliberate omission of the Leica logo and the dark chrome-plated coating of the optical viewfinder underline the reduced, iconic design of the new addition to the legendary Leica M family. Thanks to the build quality typical of Leica, the new Leica M11 Monochrom combines all the requirements of a premium camera “Made in Germany”. The Leica M11 Monochrom will be available globally at all Leica Stores, the Leica Online Store and authorized dealers starting now. The recommended retail price will be €9,450.00 including VAT. Leica Camera AG

Press releise: Leica Summilux-M 50 f/1.4 ASPH. Wetzlar, April 13th 2023 The long-established company Leica Camera AG revolutionised the world of photography more than once. One of these sensations was the introduction of the Leica M series in 1954, which has been making history with M cameras and lenses up to the present day. One of these legendary M lenses has now been consequently refined and presents itself with the latest high-end technology while keeping its compact and lightweight design: the Leica Summilux-M 50 f/1.4 ASPH. – for even more flexibility and freedom when taking pictures. With its standard focal length of 50 mm, the new Summilux-M is suited for almost every photographic situation. Like all M lenses, it is characterised by an unmistakably high image quality. The new Summilux-M exploits the full performance potential of new camera sensors and offers exceptionally high-contrast and detailed results even in difficult light conditions. Moreover, 11 instead of 9 aperture blades ensure a visibly rounder bokeh. The closest focusing distance has also been extended, from 70 cm to 45 cm. This was only made possible by the double cam gear specially developed by Leica engineers. As a consequence, the rotation angle of the distance ring could be greatly expanded compared to the previous model so that focusing has become even more precise over the entire setting range. At the same time, neither the frame size nor the sensitivity of the focus has been changed, which makes the lens particularly comfortable to handle even when focusing in the extended close-up range. Up to 70 centimetres, focusing is done, as usual, via the range finder of the digital and analogue M cameras. For focusing in the extended close-up range between 70 and 45 centimetres, it is necessary to use Live View on the screen, the Visoflex or the Leica FOTOS app after a discreetly perceptible resistance. Just like the 35 mm model from the high-speed Summilux-M series, the Summilux-M 50 f/1.4 ASPH. has now been refined technically and optically. The lens hood also shows a round design with a focal length of 50 mm. Directly integrated in the lens, it can be screwed in or unscrewed at any time with only a flick of the wrist. Just like the previous model, the new Summilux-M 50 f/1.4 ASPH. is available in the silver or black anodised version. The focal length classic is suited for all current and for all future M cameras. In combination with the M-Adapter L, the Summilux-M also enables photographing and filming with the Leica SL2 and the SL2-S. This is system compatibility “Made by Leica”. The Leica Summilux-M 50 f/1.4 ASPH. will be available globally at Leica Stores, the Leica Online Store and authorized dealers starting now. The retail price of the M lens will be €4,550.00 including VAT for the black version and € 4,750.00 including VAT for the silver version. Leica Camera AG.

Press release: Leica expands the SL-System lens portfolio with a compact 100- 400mm telephoto zoom lens and a new 1.4x extender allowing a focal length increase up to 560mm. Teaneck, March 9th, 2023. For over 150 years, Leica Camera AG has been crafting lenses that stand as pioneering precision tools, continuously pushing the boundaries of what is technically possible. Creative people rely on Leica cameras and lenses to capture their view of the world in outstanding image quality with the unmistakable Leica look. Now, the new Leica Vario-Elmar-SL 100-400 f/5-6.3 telephoto zoom lens and the new Leica Extender L 1.4x once again expand the freedom and flexibility of photography and videography with the SL-System. The new Vario-Elmar-SL 100-400 f/5-6.3 offers the widest and longest zoom range of the SL-System and combines high-end technology with all the advantages of a particularly compact and lightweight design. Its range of applications is extremely versatile. Above all, it shines in nature, wildlife, sports and action photography. It is characterized by its high performance and high image quality over the entire zoom and aperture range. The optical image stabilizer ensures blur-free images and the autofocus focuses precisely on moving objects. The Vario-Elmar-SL 100-400 f/5-6.3 has an ARCA-SWISS compatible, detachable tripod base that can be inserted directly into a suitable coupling system without a quick-release plate. This provides a secure hold at all times when photographing or filming with a tripod. A lockable tripod clamp also allows the lens to be fixed securely at any angle. The clamp locks every 90 degrees for quick changes between landscape and portrait formats. As an additional option, the new Leica Extender L 1.4x extends the focal length of the Vario-Elmar-SL 100-400 f/5-6.3 even further to a range of 140-560mm. With its compact dimensions, it fits in any bag to quickly and flexibly form a powerful unit with the lens. Both the extended focal length and the aperture are written into the image data as usual, to ensure that they show the actual settings used. The new SL lens, whether on its own or in combination with the Leica Extender L 1.4, complements the SL-System, as well as the L-Mount portfolio, with a versatile, powerful and compact lens that captures images and videos in unique quality. The retail price for the new Leica Vario-Elmar-SL 100-400 f/5-6.3 is $2,195 and the retail price for the new Leica Extender L 1.4x is $875. Both products are available globally at Leica Stores, the Leica Online Store and authorized dealers starting March 9th 2023. Specs: Lens type - Zoom lens Max Format size - 35mm FF Focal length - 100–400 mm Image stabilization - Yes Lens mount - L-Mount Aperture Maximum aperture - F5–6.3 Minimum aperture - F22 Aperture ring - No Optics Elements - 22 Groups - 16 Focus Minimum focus - 1.10 m (43.31″) Maximum magnification - 0.24× Autofocus - Yes Motor type - Stepper motor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 1530 g (3.37 lb) Diameter - 88 mm (3.46″) Length - 198 mm (7.8″) Sealing - Yes Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes Tripod collar - No

Press Release: Leica D-Lux 7 007 Edition  A photography exhibition from James Bond films spanning 60 years accompanies the launch of an elegant, limited special edition of Leica’s high-end compact camera. TEANECK, NJ – Feb. 23, 2023 – Ever since the world’s most famous secret agent made his on-screen debut in Dr. No (1962), photography has occupied a central role within the James Bond universe. Film producer Michael G. Wilson – who is a keen photographer and passionate collector – has opened EON’s photographic archive for an exhibition of legendary Bond images. The ‘Photographs from the James Bond Archive’ exhibition is on display at Leica Gallery London until 21st March 2023. Refined, discreet, and always ready for action: the classic James Bond values also perfectly describe the Leica D-Lux 7. The limited special edition offers a particularly elegant exterior and comes with a range of exclusive accessories. In the opening scene of Dr. No, we encounter the protagonist in Le Cercle Casino at London’s Les Ambassadeurs Club, seated at a Baccarat table. Suave and reserved, Bond has just played his winning hand when his opponent, Miss Sylvia Trench, questioningly addresses him as “Mister…?” Since then his reply has become synonymous with the franchise including the most recent film, No Time to Die (2021): “Bond, James Bond.” The same air of timeless sophistication characterizes the Leica D-Lux 7 007 Edition. The camera trim is made of a high-performance, rhombus-textured material that is unprecedented on a D-Lux 7. Its subtle rhombus pattern is repeated on the hand grip, which – together with its wrist strap – ensures the safe handling of the camera. The top plate is adorned with the famous 007 logo; the set also includes an automatic lens cap with the classic ‘gun barrel’ design, made famous by the opening sequence of James Bond films. Another distinctive element of this special-edition set is the leather case in the style of a holster – allowing the camera to be transported comfortably while being instantly ready for action. With its large image sensor and fast lens – the Leica DC Vario-Summilux 10.9-34 F1.7-2.8 ASPH. (35mm equivalent: 24–75mm) – the Leica D-Lux 7 combines outstanding image quality with conveniently compact dimensions. To celebrate the James Bond film franchise – which began with the release of Dr. No in 1962 – the special-edition set is limited to exactly 1,962 units. The set is priced at $1,995, comes in a specially designed presentation box and will be available globally at Leica Stores, the Leica Online Store and authorized dealers starting 23rd February 2023.

Press release: S | Sports SIGMA 150-600mm F5-6.3 DG DN OS Capture the magic through your finder.　 1. Uncompromising optical performance throughout the zoom range 2. Fast, high-precision AF and impressive functionality 3. Outstanding build quality optimized for ultra-telephoto photography Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects.Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations.Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line.* Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS functionInternal focusing Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (TS-121) fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only)Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount.Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)｜Angle of view: 16.4° (W) - 4.1° (T)｜Number of diaphragm blades: 9 (rounded diaphragm)｜Minimum aperture: F22-29｜Minimum focusing distance: 58 (W) – 280 (T) cm / in. – in.｜Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)｜Filter size: φ95mm｜Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.｜Weight: 2,100g (Tripod included) / 74.1oz Sigma 150-600mm F5-6.3 DG DN OS Specifications: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length- 150–600 mm Image stabilization - Yes CIPA Image stabilization rating - 4 stop(s) Lens mount - L-Mount, Sony FE Aperture Maximum aperture - F5–6.3 Minimum aperture - F22–29 Aperture ring - No Number of diaphragm blades - 9 Optics Elements - 25 Groups - 15 Special elements / coatings - 4 FLD + 2 SLD elements, Super Multi-Layer coating Focus Minimum focus - 2.80 m (110.24″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - Yes Focus method - Internal Distance scale - No DoF scale - No Focus distance limiter - Yes Physical Weight - 2100 g (4.63 lb) Diameter - 109 mm (4.29″) Length - 266 mm (10.47″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - Yes Filter thread - 95 mm Hood supplied - Yes Tripod collar - Yes

Press release: Panasonic Introduces a Redesigned F2.8 Large Aperture 24-70mm Wide Zoom MFT Lens LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (H-ES12035) December 14, 2022 Newark, NJ - Panasonic today announced a new large-aperture wide zoom lens, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. (35mm camera equivalent: 24-70 mm) for the LUMIX G Series, a display of its continued commitment to the development of Micro Four Thirds lenses to fulfill the needs of its customers. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is a versatile lens ideal for virtually any shooting situation thanks to its large aperture, O.I.S. (Optical Image Stabilizer) integration, compact size, and lightweight profile. This lens is a redesigned replacement for the LUMIX G X VARIO 12-35 mm / F2.8 II ASPH., widely considered one of Panasonic’s best LUMIX G Micro Four Thirds lenses. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. is comprised of fourteen lens elements in nine groups, including four aspherical lenses, one UED (Ultra Extra-Low Dispersion) lens and one UHR (Ultra High Refractive Index) to achieve high optical performance. The glass material of the UHR lens element is newly updated with higher transmittance to achieve greater natural color reproduction. Panasonic’s unique nano surface coating provides effective antireflection and produces clear description. Due to its thin coating with nanometer-level microstructure and an ultra-low dispersion ratio, the reflection of the entire wavelength of 380-780 mm, including visual light range, are reduced. Together with a newly adopted light-shielding part, occurrence of ghost and flare is minimized. For more versatile use, the LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features shorter focusing distance of 0.15m (at wide-end) with a larger magnification ratio of 0.21x (at 17mm), compared with the conventional LUMIX G X VARIO 12-35mm / F2.8 II ASPH. with 0.25m of focusing distance and 0.17x of magnification ratio. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. offers smooth, silent operation with the camera’s high-speed, high-precision contrast AF system, with the sensor drive at a maximum 240 fps. It also excels in video recording performance with a mechanism that suppresses focus breathing and includes a micro-step aperture control for smooth exposure change. Combined with the camera’s body I.S. and the lens’ O.I.S., Dual I.S. 2 provides effective hand-shake correction. The external design has also been refined compared to the previous lens. The LEICA DG VARIO-ELMARIT 12-35mm / F2.8 ASPH. / POWER O.I.S. features stunning mobility with its approximately 306 g compact size, light weight, and rugged dust/splash-resistant* design that withstands use under harsh conditions even at 10 degrees below zero centigrade. The filter diameter is 58 mm, with a 7-blade circular aperture diaphragm. The LEICA DG VARIO-ELMARIT 12-35mm will be available at valued channel partners at the end of February 2023 for $899.99. Design and specifications are subject to change without notice. *Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. Specs: Lens type - Zoom lens Max Format size - FourThirds Focal length - 12–35 mm Image stabilization - Yes Lens mount - Micro Four Thirds Aperture Maximum aperturen - F2.8–22 Minimum aperture - F2.8–22 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - Rounded blades Optics Elements - 14 Groups - 9 Special elements / coatings: Four aspherical elements, one Ultra Extra-Low Dispersion (UED) element and one Ultra High Refractive Index (UHR) element Focus Minimum focus - 0.15 m (5.91″) Maximum magnification - 0.21× Autofocus - Yes Motor type - Linear Motor Focus method - Extending front Distance scale - No DoF scale - No Physical Weight - 306 g (0.67 lb) Diameter - 68 mm (2.66″) Length - 74 mm (2.91″) Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 58 mm

Press release: The new Leica M11 – A Legend reinvented. Wetzlar, January 13th 2022. The new Leica M11 combines the experience of traditional rangefinder photography with contemporary camera technology, delivering maximum flexibility to every photographer. Featuring an exclusive triple resolution sensor, expanded ISO range, dual memory options, extended battery life and a streamlined and intuitive menu system; the Leica M11 represents a new benchmark in digital photography as the most flexible M-System camera in Leica’s history. At the heart of the M11 is a full-frame BSI CMOS sensor with Triple Resolution Technology. Raw image files in DNG and JPEG format can be recorded at 60, 36 or 18 megapixels, always using the full sensor area. The 60-megapixel option delivers unprecedented image quality and detail resolution, utilizing the full optical potential of Leica’s latest APO Lenses for the M-System – whereas the lower resolutions enable faster camera performance, extended burst lengths, and smaller files. A special IR + UV cut filter comprised of two extremely thin, cemented layers of glass, achieves an especially effective correction of even the most oblique rays of incident light. With a new color filter array, the camera also offers an improved, more natural color reproduction. While maintaining the iconic look of a traditional Leica M, the carefully optimized design of the Leica M11 is focused on efficiency and ergonomics. The controls have been arranged in a unique layout next to the 2.3 million pixels high-resolution touchscreen. The menu structure of the M11 remains consistent with the Leica SL2 and Q2, unifying the acclaimed interface for a more user-friendly experience. The Leica M11 has a sensitivity range of ISO 64 to 50,000; it records at 14-bit color depth and has a dynamic range of up to 15 stops. With its Maestro III processor, the Leica M11 offers a fluid and responsive operation, even at the highest resolution and image quality settings. With the optional electronic shutter featuring a shutter speed of up to 1/16,000 of a second, photographers are empowered to work with wide open apertures, in bright light, without ND filters. The M11 marks the first-time multi-field metering in rangefinder mode will be available, offering photographers a valuable tool to curate light. The black-finish variant of the Leica M11 features a top plate made of high-quality aluminum with a scratch-resistant coating. As a result, the body is approximately 20% (100 grams) lighter than its silver-chrome counterpart. By comparison, the silver- chrome M11 features a classic brass top plate and weighs 640 grams. The deliberate omission of the traditional base plate is unique to the M11, offering photographers direct access to the battery and SD card. In addition to the SD card slot, the Leica M11 is equipped with a generous internal storage capacity of 64 gigabytes. This makes the M11 the first M model to save image files simultaneously onto two different storage media. The 1800mAh battery stores 64% more power than before, and combined with the camera’s more efficient operation, allows for considerably longer shooting sessions with a single charge. Additionally, the newly added universal USB-C port also serves to charge the camera’s battery, using most USB-C chargers. Upgraded connectivity features for the Leica M11 will be available through a new firmware version in the second half of 2022. This will enable the new M11’s advanced connectivity capabilities which will elevate users' mobile workflows and enhance the Leica FOTOS app with the possibility to embed location data, access images via Bluetooth connection, and allow increased transfer rates. The M11 is compatible with Apple products and accessories and offers unique abilities with the included Leica FOTOS cable. With the evolution of the Leica M comes new accessories to enhance the rangefinder experience. The new Visoflex 2 electronic viewfinder features a 3.7-megapixel resolution display to provide outstanding image control in Live View mode. Encased in a metal exterior, the Visoflex 2 perfectly matches the M11 in terms of design and functionality. Full-frame viewing and the precise focusing of Leica lenses is supported by the Visoflex 2’s large diopter adjustment range of -4 to +3- and 90-degree tilt function. To improve ergonomics without obstructing access to the battery and SD card, photographers will have the option to complement their M11 with a newly designed handgrip. The new handgrip doubles as a tripod mount, where the Leica M11 can be attached to Arca-Swiss-standard tripod heads without the need for any additional equipment. Leica M11: Witness the Future “We are very proud of the new M11,” says Stefan Daniel, Executive Vice President Technology and Operations. “This camera is another milestone for Leica. Its inner workings are a completely new development, while the exterior remains true to the iconic Leica M design.” “As we all know,” says Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG, Wetzlar, “the iconic Leica M-System has accompanied dedicated photographers worldwide over decades, giving them a superior tool for witnessing their time and creating outstanding pictures. The new M11 will continue this legacy with outstanding technology, based on our experience developing cameras since 1925.

Press Release: Carry Small, Capture Wide” A New Micro Four Thirds 18mm* Ultra-Wide Angle Lens with F1.7 Large Aperture LEICA DG SUMMILUX 9mm F1.7 ASPH. (H-X09) *35mm camera equivalent Newark, NJ (May 17, 2022) – Panasonic is pleased to introduce a new large-aperture ultra-wide fixed focal length lens, the LEICA DG SUMMILUX 9mm F1.7 (35mm camera equivalent: 18mm) for the LUMIX G Series based on the Micro Four Thirds standard. The LEICA DG SUMMILUX 9mm (H-X09) is an ultra-wide-angle lens with a large aperture, as well as an unparalleled lens that features an exceptionally short focusing distance of 0.095m (3.7 inches) with an outstanding magnification ratio of 0.25x (35mm camera equivalent: 0.5x). The combination of these lenses makes it possible to distinguish the subject’s presence against the background. It also boasts high descriptive performance and smooth, beautiful bokeh, clearing the stringent LEICA standards, and is suitable for use by professionals and high amateur users for both photo shooting and video recording. The LEICA DG SUMMILUX 9mm F1.7 comprises 12 lens elements in nine groups including two aspherical lenses: two ED (Extra-Low Dispersion) lenses and one UHR (Ultra High Refractive Index) lens to effectively suppress axial chromatic aberration and chromatic aberration of magnification. Astigmatism is also corrected with these aspherical lenses, achieving high resolving performance. Furthermore, a Ultra-High Refractive Index (UHR) lens achieves uniform quality from the center to edges of the image while downsizing the lens unit. The LEICA DG SUMMILUX 9mm F1.7 is capable of smooth, silent operation, complementing the camera’s high-speed, high-precision contrast AF system with the sensor drive at max.240 fps. For the non-linear setting, focus is shifted with a variable amount according to the rotation speed of the focus ring while focus is shifted with a designated amount according to the rotational quantum of the focus ring for the linear setting. Sensitivity (the amount of focus shift per rotational quantum) can be selected from 90 to 360 degrees1 by 30 degrees to enable intended focus operation. The LEICA DG SUMMILUX 9mm F1.7 also excels in video recording performance with a mechanism that suppresses focus breathing, which was a fatal problem of all interchangeable lenses designed for still image photography. Together with a micro-step aperture control for smooth exposure change, professional quality video can be recorded. With its approximately 130g (4.5 ounces) compact size and light weight, the LEICA DG SUMMILUX 9mm F1.7 features stunning mobility characteristic of a Micro Four Thirds system. The rugged dust/splash-resistant2 design of the lens can withstand high mobility and harsh conditions, including frigid temperatures at 10 degrees below zero. The filter diameter is 55 mm, with a 7-blade circular aperture diaphragm. Panasonic is committed to the development of the Micro Four Thirds lenses to further expand its lineup in order to fulfill the needs of customers. The LEICA DG SUMMILUX 9mm F1.7 will be available at valued channel partners for $499.99 in late July. 1 90 to 1080 degrees when used with DC-GH6, as of May, 2022 2 Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water. *Design and specifications are subject to change without notice. Panasonic Leica Summilux 9mm F1.7 ASPH specifications: Principal specifications Lens type - Prime lens Max Format size - FourThirds Focal length - 9 mm Image stabilization - No Lens mount - Micro Four Thirds Aperture Maximum aperture - F1.7 Minimum aperture - F16 Aperture ring - No Number of diaphragm blades - 7 Aperture notes - circular diaphragm Optics Elements - 12 Groups - 9 Special elements / coatings - 2 aspherical, 2 ED, 1 Ultra-high refractive index Focus Minimum focus - 0.10 m (3.74″) Maximum magnification - 0.25× Autofocus - Yes Motor type - Micromotor Full time manual - No Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 130 g (0.29 lb) Diameter - 61 mm (2.4″) Length - 52 mm (2.05″) Sealing - Yes Colour - Black Filter thread - 55 mm Hood supplied - Yes Tripod collar - No

Press release: Panasonic Introduces New Full-range F1.7 Telephoto Zoom Digital Interchangeable Lens for Mirrorless Cameras. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) is versatile for photography and videography. Newark, NJ (July 7, 2021) - Panasonic is proud to introduce a new telephoto zoom digital interchangeable lens, the LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550), which boasts a large F1.7 aperture throughout the entire 50-100mm (35mm camera equivalent) zoom range with exceptionally high optical performance clearing the stringent LEICA standards. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. excels at both photo shooting and video recording, satisfying professional photographers and videographers alike. The new LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) is been designed to be paired with with the LEICA DG VARIO-SUMMILUX 10-25mm / F1.7 ASPH. (H-X1025), a currently available lens which has been highly acclaimed by creators. They both feature the full-range F1.7 high-speed aperture that provides beautiful bokeh and high descriptiveness. The two lenses cover a focusing distance from wide angle to telephoto, functioning as eight fixed focal length lenses (20mm / 24mm / 28mm / 35mm / 50mm / 75mm / 85mm / 100mm, 35mm camera equivalent) providing the same or an even higher level of descriptiveness than a fixed focal length lens can offer. They have common aperture, high descriptive performance, shape and operability, enabling creators to produce their own unique image product using these two lenses with minimal workflow. Comprising 16 elements in 11 groups, the lens system features an aspherical lens and three Extra-low Dispersion (ED) lenses that effectively suppress the axial chromatic aberration and chromatic aberration of magnification. Spherical aberration and distortion are also corrected by the aspherical lenses for stunningly high resolution. The use of aspherical lenses and the optimum design of the lens system results in a compact size and light weight while still achieving outstanding optical performance. Compatibility with a maximum 240-fps high-speed sensor drive realizes high-speed, high-precision auto focusing. In addition to the silent operation achieved by the inner focus drive system, the stepless aperture ring and micro-step drive system in the aperture control section help the camera to smoothly catch up to brightness changes when zooming or panning. The optical design achieves exceptional barycentric stability to minimize image shifts during zooming. A focus ring is equipped for intuitive, precise focusing and linear/ non-linear setting can also be switched with this ring. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. also excels in video recording performance with a mechanism that suppresses focus breathing at entire zoom range. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. boasts minimum focusing distance of 0.28m (at wide end, 0.31m at tele end) and the maximum magnification ratio of 0.42x (35mm camera equivalent) for superior macro photography. The rugged dust/splash-resistant* design for high mobility withstands use under harsh conditions even in 10 degrees below zero. Filter diameter is in 77mm. The LEICA DG VARIO-SUMMILUX 25-50mm / F1.7 ASPH. (H-X2550) will be available at valued channel partners for $1,799.99 at the end of August. *Dust and Splash Resistant does not guarantee that damage will not occur if this lens is subjected to direct contact with dust and water.

Press release: Leica Releases A New, Universal SL Zoom Lens and Two Bundles Perfect for SL-System Newcomers. May 6, 2021 - Leica Camera is expanding the Leica SL lens portfolio with another versatile zoom lens, also launching in two new bundle options with the SL2 and SL2-S. The Leica Vario-Elmarit - SL 24 - 70 f/2.8 ASPH. is the ideal lens with broad appeal for any photographer given its ability to equally capture reportage, travel, studio, architectural and landscape photography, as well as portraits, close-ups, and video content. With its extensive focal range, consistent maximum aperture of f/2.8, and vast scope of uses, this new addition is a shining example of a lens that can be enjoyed by professionals, enthusiasts and first-time SL-System adopters alike. As a bundle option with the SL2 and SL2-S, the SL-System now becomes an even more viable option for all kinds of users to realize their creative passions. The elaborate Vario-Elmarit-SL 24-70 f/2.8 ASPH. lens design ensures an outstanding optical performance as it is comprised of 19 elements in 15 groups, featuring three elements with aspherical surfaces on both sides. This sophisticated lens also offers an outstanding ability to provide correction of chromatic aberrations across the entire focal range, resulting in a crisp photograph no matter where you zoom. The internal focusing is based on a single, lightweight lens element, and utilizes a silent stepper motor to deliver a fast and precise autofocus. In addition to its lightweight design, the metal body and weather sealing make the Vario-Elmarit-SL 24–70 f/2.8 ASPH durable in any environment, ultimately making it suited for even the rigors of outdoor landscape and adventure photographers or the hustle and bustle of a pro wedding photographer. The compact dimensions of the Vario-Elmarit-SL 24–70 f/2.8 ASPH. are made possible by the omission of in-lens optical image stabilization. When the lens is mounted on the SL2 or SL2-S, the camera’s stabilized image sensor steps up to the task with highly effective image stabilization while affording the lens its smaller size and lower weight. This makes the Vario-Elmarit-SL 24–70 f/2.8 ASPH. the ultimate tool for both still photography in low-light and video recordings with rock-solid dynamic camera movements. The aperture of the Vario-Elmarit-SL 24–70 f/2.8 ASPH. comprises 11 blades that create a consistently lovely, circular bokeh to make subjects stand out and pop from the background, while its minimum focusing distance ensures exceptionally high-quality images even when shooting at close range. From near to far, low-light to broad sunlight, portraits to fast action, 24 to 70 mm, the new addition to the L-Mount portfolio enables photographers to capture any kind of photo with top-level sharpness and the Leica look. Supplementing the launch of the Vario-Elmarit-SL 24-70 f/2.8 ASPH. lens are two camera and lens bundles, offering the latest of the SL-System at a more approachable price when purchased as a set. Choose either the high-megapixel flagship SL2 or the jack-of-all-trades hybrid SL2-S along with the new 24-70 lens for an even further value proposition, enabling photographers or videographers to pursue their path to creative freedom. The new Leica Vario-Elmarit-SL 24–70 f/2.8 ASPH. is available to order today at Leica Stores, Boutiques and Dealers for $2,795. The SL2 and SL2-S camera bundles coupled with the new 24-70 are priced at $8,795 and $7,195 respectively – representing a savings of $595 in either bundle. Leica Vario-Elmarit-SL 24-70mm F2.8 ASPH specifications: Principal specifications Lens type - Zoom lens Max Format size - 35mm FF Focal length - 24–70 mm Image stabilization - No Lens mount - L-Mount Aperture Maximum aperture - F2.8 Minimum aperture - F22 Aperture ring - No Number of diaphragm blades - 11 Optics Elements - 19 Groups - 15 Special elements / coatings - 3 aspherical elements Focus Minimum focus - 0.18 m (7.09″) Maximum magnification - 0.34× Autofocus - Yes Motor type - Stepper motor Full time manual - Unknown Focus method - Internal Distance scale - No DoF scale - No Physical Weight - 856 g (1.89 lb) Diameter - 88 mm (3.46″) Length - 123 mm (4.84″) Materials - Anodized aluminum Sealing - Yes Colour - Black Zoom method - Rotary (extending) Power zoom - No Zoom lock - No Filter thread - 82 mm Hood supplied - Yes